How To Cold Call - Best Script and Tips for Cold Calling

gold calling is one of the most challenging Parts about sales most of the time prospects have no idea who you are your company or your solution this is why so many think cold calling is dead the reality is that it does work when you know what you're doing in this video I'm gonna show you exactly how you can start your own cold calls I'll show the exact mythology I use to use to book meetings and close deals at range from 10K to multiple seven figures on multi-year contracts so the first thing I understand is that

when you're outbounding it starts with building a good list to call off of this should be a hyper title list of your ideal customer profile that's similar roles responsibilities Industries organization side use cases Etc this leads to a higher likelihood of success by Simply Having the right list whether you're coming to buy data or you build a list yourself using tools like sales and Navigator and depending on the volume calls you're going for I always recommend getting prepared with some research and notes so you're also not calling blind and if you're an Enterprise rep you

definitely need to prepare as your calls will usually be a lot smaller so after the prep work done now let's talk about what happens during your actual call block session so number two the opener this is the first five seconds of the call what's the decision maker answers it's very important that once they answer you're establishing yourself as someone of equal status or someone of value now I'll share with you what to say in a second but how you say it is even more important you want to sound confident in control and friendly what you

don't want to sound like is desperate or needy now you can say what you want but here's what I personally like to say hey Alice it's Marcus with Bentley thanks for taking my call that's it note a few things one I'm stating their name clearly so they know it's for them two I say who I am and who I'm with they're already wondering this so just tell them up front three I don't like to say how are you because personally I find it very disingenuous as they usually give a superficial answer anyways as they're wondering

why are you calling me so instead I replace the with thanks for taking my call and then will go into the next phase it's really simple has worked for me now potentially you might want to take that line out as well which is totally fine too now we're going to number three the purpose of the call so the reality is that most products are busy and are still wondering why you're calling or expect you to try to sell a proc or service to them over the phone so my personal preference to be very direct and

tell them why I'm calling go for the ass and that sounds something like this the reason I'm reaching out is because I listen to your Q4 earnings call inside you were aiming for a 10 top buying sales growth while maintaining thirds and margins through his upcoming fiscal year I'm actually currently working the sales orders over at stripe Zoom info and HubSpot to help their teams blow their sales targets out as well we potentially maybe help your org as well do you have some time to discussed the Thursday at three now a few things to note

here I've clearly done my homework the chances are good they are a relatively qualified Prospect and because I've done my homework I can reference very specific things to them like what I uncover on their earnings call this positions me differently the most most average reps who do zero homework and since I did my homework I can tie directly to their biggest initials for the year for the whole org and not just a singular Department as well now also note I'm going right for the ask of time to talk and this is going to be contrary

to what most people try to do most try to have a five to ten minute Discovery call on the spot but really think about this if someone cold called you out of the blue why are you in the middle of something do you really have the time or even the focus to have that conversation most don't so instead I found it makes much more sense a book a time that can be 100 focused on the conversation which also that allows me have depth as well now again note I'm calling a hyper Target list of prospects

that are most likely to be qualified if it's a blanket General list you'll definitely need to add a few qualifying questions after secure date and time so let's put it all together hey Alice it's Marcus with ventley thanks for taking my call to prospect uh sure what's this all about hey the reason I'm reaching out is because I listened to your Q4 earnings call and such you're aiming for a 10 percent Topline Sales Group while maintaining 30 margin through this upcoming fiscal year I'm actually currently working the sales order at stripe Zoom info it helps

out to help their sales teams blow their targets out of the water with a comprehensive training solution we potentially maybe to help your org too because sometimes got some more detail this Thursday at three so you can see it comes off very smooth common professional direct and it's like less than one minute and you can write to the point so the next phase is that you're usually going to get objections because regardless of how great you are or how well you say it how short and efficient it is you still have objection which is 100

normal as long as you know how to handle them you'll have a really high booking rate so that's it that's the basic simple framework it's the same when I've used a book thousands means even through the last recession it's the same framework that I've trained and taught to thousand sales people across dozen Industries to use to get insane results as well you can use it and change it to fit your specific proc or service and because I'm simply leveraging basic fundamental human psychology it works in pretty much every industry as long as you executed well

with the right tone and add to now if you'd like to learn how to overcome any phone objects which is really really important check out this next video right here where I coach a little rep live on his cold calling objection handling see you next video right here