You're hitting 100k on social media in 2025...but your mindset is keeping you broke with 0 followers

Okay I know that title and the thumbnail it was a lot okay I'm so sorry I deeply am I promise I am on your side but I really needed to get your attention Okay because today is the day that you enter your 100K season as a content creator as a podcaster is an entrepreneur is somebody who creates something on social media today by the end of the video we are going to have a rebranded a refreshed a reprogrammed mindset that You and I can use as our toolbox to build a six-figure following a six figure

business a sixf figure brand and community on social media and Elevate what you've done already and take it to the next best level today is also a very exciting day because we are kicking off a brand new series a four-part series on this channel called 100K season and I am so deeply excited if you are watching this in real time every single Monday for the next four Mondays I'll be Launching a new part of the series if you are not watching this in real time you can just go watch the whole thing right now under

this four-part series we will be diving into a different deep dive into 100K covering income mindset following and the future of social media and I'm so so so excited this series is for people who have already done the hardest part which is embracing the cringe and getting started if you have a following if you've done a couple Partnerships if you've already had your foot in the door with podcasting content creation influencing in this series we're going to be diving into how to take it and elevate it to the next level if this is the first

video of mine that you've ever seen and you're not really sure what you want to do on social media you don't have your audience audience a brand you don't really have a Clear Vision or goals of what you want to do I have a video that I will link below that Dives into all of that like a three-month content strategy that you can follow before we get into anything about building a sixf fig following sixf fig income streams the future social media we need to talk about having a 100K a sixf figure mindset as a

content creator and as an entrepreneur as a podcaster I want you so badly to hit your goals of building a following on social media quitting your 9 to-5 job to become an influencer go to influencer Friend go to PR events write a New York Times best-selling book host events work with dream Brands build a massive community on social media but in my experience over working in this world for over 10 years working with hundreds of creators being a Creator myself building my own business myself what I have personally experiened is there are so many tools

that we have like content strategies and business plan content pillars series ideas we have all these Tools to help us build but if you don't have a good tool box to put all those tools in you can't execute build what you want to do and the way I think of it is that mindset is your tool boox your mindset and your toolbox is the way that you view yourself you view the world you view content creation you view social media you view entrepreneurship and success and you need to have a solid toolbox to put all

those tools all those strategies into so you can collect Everything in a good efficient way and know how to navigate building all the things that you want to build the vibe of this series is going to be a little bit different than my normal Vibe I really want to be that person for you who tells you what you need to hear not always what you want to hear and I'm going to be saying a few things in a more tough love energy of just keeping it so for real of what you actually need to know

I work with people all the time Content creators with zero followers to millions of followers I've also worked in corporate marketing hiring influencers I feel like I know this world so well and there's so much advice out there that I think is horrible bad advice I have a whole video on that so over the next four videos and in this video we're going to really unpack and deep dive into your six figure season Kicking It Off with 10 mindsets I think that you need to break up with and Forget and throw out if you really

want to elevate your business and your content to the next level so let's get in to episode one of your 100K season so before we dive into today's video deep diving into how to build your business your content on social media all of that I need to tell you about durable one of the biggest shifts you can make as a content creator and as an entrepreneur is really get out of the mindset that it's a hobby and really start treating It like a business and durable is the biggest game changer to do that so durable

is an AI powerered business platform that is designed specifically for entrepreneurs and content creators so specifically for all of us and for those of us who want to create a professional website fast but the good news is you don't need coding skills and you don't need tech skills their mission is to make starting and growing your own business easier than working for someone Else we love that I wish I had something like durable when I first started making my personal website so with durables AI website builder you can create a polished website are you ready

for this in 30 seconds I know I have wasted I'm not even exaggerating weeks of my time as an entrepreneur building and growing my business through my website testing out a million templates playing around with so many different things diving into threads trying to learn certain Coding skills and I really wish I had something like durable to make a professional website in 30 seconds it is the ultimate done is better than perfect tool for anybody ready to move past the fear of getting started plus this is so cool durable includes builtin CRM tools that help

you organize contacts and streamline communication so you can focus more on content and less on admin which is amazing using durable you can spend more time creating content Connecting with your community you're not bogged down in hours spending time setting up your website it's such a practical powerful tool for getting out of that overthinking mindset and turning that into an action mindset which is exactly what we're talking about today so if you're ready to stop overthinking and start building your dream brand your dream business durable has your back I will leave a link below for

you to check it out you have to go check it out it is Such an amazing tool and one of the best ways to really start growing your business without overthinking it without wasting time because your time is so precious you need to spend more time creating content building your community and durable is in your corner they have your back they will help you create your website in 30 seconds a professional sing beautiful website so go check out the link below and let's get into the first mindset you need to break up with To enter

your 100K season okay the first mindset is something that has completely changed the game for me is to stop treating things your brand and your content your business how it is and treat it how you want it to be one of the biggest lessons I learned along my journey is that I always thought you became this evolved six-figure version of you this person who owns a six-figure business has 100,000 followers when you hit those Milestones but what I actually Learned is that you hit those Milestones because you become that person first and identifies as that

person first and that allows you to hit those Milestones if one of your goals is to hit a 100,000 followers or a million followers on social media a million dollars in your business having a sixf figure month or a sixf figureure year in your business you want to make $100,000 from Brand deals I want you to think about yourself nobody else just yourself how is the version of You that has those things how is that person different than you today first of all how does that person talk about thems and the content that they produce

does that person say things like oh my God I'm at a work event and I really hope nobody brings up my ti to account cuz it's so cringe does that version of you spiral and doom scroll into comparison on social media constantly comparing yourself to other people does that version of you obsess over Analytics and numbers and following does that version of you look at other people who blow up on social media and think okay well it's oversaturated the algorithm hates me and that's great for them and that makes me so annoyed no that version

of You Makes hundreds of thousands of dollars that version of you has hundreds of thousand of followers when you're out an event and somebody says oh what do you do for a living you say I am a full-time content creator I'm A business owner go check it out I do this I love it it's my passion I'm so proud of what I've built and next I want you to think about looking at your social media accounts your podcasts your website your services your business does the 100K version of you produce this kind of content is

this what that person's website looks like is this what their Instagram stories look like their reals look like is that what your business's Instagram feed looks like in The sixf figer version of you because the thing is okay if you really want to have a six figure following a million followers have this gorgeous stunning brand on social media amazing content you create a podcast that like super high quality Trends on the charts nobody's going to make that for you except you it won't Elevate and look better as you grow it will grow because you elevated

it first it's just like I said in the beginning so what I want you To do is think about that 100K that 1 million version of you what kind of content what kind of podcast episodes what kind of website do they create and don't wait until you hit a bigger follower account or a bigger income amount to create content that looks like somebody who has a big following because the way you get that bigger following that bigger income is by creating that content now I remember a few years ago when I started busy blooming this

Podcast I started vlogging on YouTube I did not have this mindset I was thinking way too small I was so focused on being consistent and posting every week my YouTube Vlogs every week my podcast episode using the right hashtags the right thumbnail the right title I was like trying my best to focus on technical consistency sort of things and a couple hundred people would watch my stuff and I would think okay well I guess just like Vlogs really aren't good And the algorithm right now I guess people just like don't really know me yet and

like they will over time I came to a point where I realized I need to stop creating content that looks like 200 people watch it because then 200 people are going to watch it I need to start creating content that looks like 10,000 people are going to watch it I need to have a business that looks like a big business why am I treating it like a business that has 100 followers Because it does have 100 followers but if I needed to have 10,000 followers why am I creating content on my Tik Tok that kind

of looks like it's somebody who has 200 followers so what I want you to do is step into this 100K version of you create content like that person talk about your content like that person think about your business like that person this is so much easier set than down because you're probably thinking okay but I want a million followers how Do I act and create content like somebody who has a million followers if I don't have it yet you just got to do it you need to give yourself the permission to do it stop waiting

for the permission to have higher quality content or more elevated content or a better website or better services or better hooks or new series on social media until you hit the follower C or the income you want do that now and give yourself the permission I talk about This all the time not talking about getting the most expensive camera I'm talking about Good lighting good hooks thought out videos a solid brand like taking time to really put some thought into it some like multi figure CEO energy into what you're doing because it's so common to

think oh well that's for other people they have like such good content they're so big on social media when you hit a certain follower count it doesn't just like change all Your content overnight becomes amazing and better and higher quality you only get to that following because you do that now so the first mindset I want you to break up with is treating things the way it is now and start treating things in the way you want it to be and step into to the six figure seven figure version of you and your content your

brand and your business right now cuz that is the only way you're going to get there okay mindset number two is I need You while you're building your brand your vision your business your goals I need you to create a partnership with yourself and I need you to create a little bubble and there's really two parts of this I think firstly is you don't let other people's opinions into the bubble I'm going to talk about that in a second and you don't let yourself self-sabotage and get in your own way in this bubble so the

first thing you need to do in the second point is you need to Always back yourself because that's what Partners do another way I like to think about this is in your bubble in your partnership you have with yourself or you're working all these things you have a boardroom table of opinion you are the number one seat of opinion don't let other people that you don't even like sit at the table of opinion when you were working towards creating your content on social media your business your brand starting a series on Tik Tok Starting to

write a book launching a podcast you need to stay in this bubble and stop asking a million people what they think all the time and there might be certain people you let into the table like maybe it's a couple people in your target audience or people you really look up to whose opinion you'll listen to but really just decide who gets to sit at that table of opinion in your bubble and the second piece of this in addition to backing yourself in people's Opinions and this partnership bubble that you have is you also need to

stop letting yourself self sabotage and get in your own way I have a whole video on how to stop getting in your own way when building up the things you want to build social media business whatever it is but don't let yourself Doom scroll on social media or set out to post three videos a day if you know that you really can't it's going to burn yourself out don't let yourself fall into comparison don't Let yourself talk negatively about your content in front of other people like have your own back and don't let yourself do

these self-sabotaging behaviors and get in your own way so mind number two is you need to have a partnership with yourself a partnership bubble where you always back yourself you decide who is at the boardroom table of opinion as a content creator as a business owner as an entrepreneur stop letting yourself get in your own way and Have this like partnership with yourself where you have your own back all the time okay this brings us to our third mindset which is that people pleasing is ruining your content your brand your business really your entire life

this really has two forms the content creator as an entrepreneur is the external who are people you know in your real life that you're people pleasing and then people that you create content for like on social media people in your audience So let's start with the viewers so this is hard because people always say including myself create content for your audience for your community which you definitely should do but that being said you don't want to lose that number one C that CE mindset in the boardroom I relate to this so much because I started

posting on social media long time ago now like in 2019 about corporate girly 9 to-5 tips I loved being in the corporate world so much my whole Bread on social Media my Tik Tok this podcast everything used to literally be about how to ask for a raise how to deal with a boss that you don't like I felt a shift Within Myself obviously when I left cor that I wanted so desperately to talk about marketing and content creation and branding and confidence and mindset and all these things things but I felt like I couldn't because

my whole following was corporate people so I didn't I just kept making content of corporate stuff And like giving some corporate advice I stopped to just really love it and what I was doing is I was trying to please this audience and I really lost control of my business and I was just creating content to please other people but I didn't even like it and what this actually is is a little bit deeper than people pleasing it's actually a scarcity mindset and what that looks like in terms of content creation is I can't post this

because then I won't be Successful if I don't do this I won't grow you don't have that abundance mindset we're we're going to talk about where you think there are an abundance of people who have not found my account yet if I Rebrand and try something new there might actually be a larger influx of people who haven't found me yet who will like that new type of content it's okay to lose some people if they go a different direction because my content genuinely might not be for them but That's what I want to do with

my brand I'm so passionate about it and also remember people want to see content that you want to make your energy is so important I say this a lot as well people people can feel your energy on camera they can feel if you're talking about something that you don't even want to talk about but you're just making a video cuz you had to post a video or that's like kind of the topic you're known for this happens a lot I find when People go viral for a certain thing you'll go viral or your best reporing

videos will be something that you don't even like and then you try to make that like your whole brand because that's what performs well and you get burnt out you don't like your content you get in a rut cuz you're not even in control and you're not even creating a brander content that's authentic or something that's actually you so that's the first piece of this the second piece is stop People people pleasing people around you this might not relate to everybody but if you were somebody let me know if you relate to this you've ever

been filming something for Tik Tok or your podcast or something do you ever think about people in your real life watching it while you're making it you're thinking okay what if my boss sees this what is she going to think what if my in-laws see this what are they going to think what about my co-workers remember are they at The boredom of opinion no stop trying to people please people in your real life that aren't even in your target audience aren't even in your community and this is what I'm talking about in the point before

of creating this bubble of your own little world with content creation and social media of doing what you know is good to make sense that you want to do and stop letting all these people in all this energy in and back yourself and trust that the content you're making is Good it is what you want it does help people it does accomplish your mission it does accomplish your vision it is the best content you can create and stop thinking about external people in your real life watching your content and trying to people please them and

like control their perception of you because it's such an easy mindset to fall into So today we're going to officially stop we're going to break up with this people pleasing mentality and we're just going To stay in the CEO number one seat okay mind number four this is where we're going to get a little a little tough love if you will we need to say F the algorithm and we need to forget it and what I mean by that is we need to stop blaming the algorithm for things flopping and blaming everything around us for

why things aren't working and start being more constructive of your content your business your brand you know how you've maybe seen this on Tik Tok how people are asking chat GP to like write out their Dream Life in a Day I thought I'd ask Chach PT what would you do if you wanted to sabotage a Content Creator's mindset and keep them from hitting 100k this is what they said I would have the content creator obsess over every little metric follower count likes and Views so they lose sight of the actual value in their content and

of course I would let the content creator blame the algorithm for everything Basically I would turn their entire approach to grow gr into a cycle of insecurity comparison and fear making it impossible to grow to 100K when I saw before this that Chad GPT said I would let them blame the algorithm for everything I was like cha GPT is a girl who gets it this is literally something you need to reprogram in your mindset because I really think it's is a belief that a lot of us have for good reasons a lot of people talk

this way and like Think this way about social media is that we put the algorithm in the number one seat of the boardroom it is so common for people I meet with or people I know who are starting on social media to say oh well the algorithm hates me I should start a new account cuz the algorithm hates my account or I don't post at the same time every single day so my videos aren't getting pushed out or maybe I need to like write keywords on the screen and pull them off and Because I'm not

doing that and I don't know how to do that my videos will never grow I would think this all the time when I would do my Vlogs I'm being a little hard in my vlogger era but I'm just being so for real when I was in like my early mid 20s I would post Vlogs like 9 to five work week in my life I would think okay my video is not getting views because I'm not putting 9 to5 work week in my life I just said 9 to5 work week and so that's why it's not

getting Views cuz algorithm I'm going to be so for real okay first of all you're not Shadow Bann I'm going to be so for real you're not if your videos are not getting views it is because people are not watching your content and they're not engaging with your content I have a whole video on the algorithm and like deep diving into each one and each platform but the biggest thing the biggest consistency in the algorithm on social media is that retention and Engagement are the most important things what I mean by that is you will

see content come across your for you page or your reals feed that have no hashtags no caption no text on screen it's because people are watching it and engaging with it which is like sharing and saving and sending it to their friend it is so important to break up with the mindset of the algorithm and trying to keyword stuff things all of that keep it simple how can I create content that people Want to watch and people will comment on so what I want you to do instead of trying to please the algorithm and do

all these technical things to get the algorithm appro your content and blaming the algorithm blaming that it's too late it's oversaturated all these things blaming everything around you I want you to start getting in the driver's seat of your business of your content and I want you to look at it more constructively as that CEO version of yourself with the Business with the brand genuinely look at it and think okay is this my best like is this my best work could I if I put more time and effort into this make it better if I

bought an $8 ring light for my phone from Walmart would it be better if I spent a couple seconds getting a Pinterest photo for the background would that be better as like a green screen background than my setup if I pulled back and posted a little bit less content and spent more time Thinking about what I wanted to say and a better hook and a more valuable thing that people actually want to see could I do that better or maybe it's your entire brand alog together if you think okay if I'm being so for real

this is not my best brand on social media this is not my best content I actually do want to do something different what I need you to do is stop blaming all the things around you of why your client isn't working and blame yourself I'm kidding but be more Critical and take ownership of it it's also so important to remember that the things that we are blaming most of the time are things that we can't change so if you genuinely believe like H well I can't grow on social media cuz the algorithm then you believe

that you're not going to grow in social media so how are you going to take it into your own hands and think okay how can I make content that people actually want to see how can I test something new what I Believe is that one of the number one if not the number one mindset of successful creators and entrepreneurs is that they never stop evolving and changing think of the content creators you have watched for a decade deser content three years ago look like it does today are they on different platforms have they tried different

formats different setups different videos have they made changes and updated and modernize what they're doing yeah they probably have if you Still watch them to this day if they're still a big creator for me personally I had this experience when I first got going with busy blooming with my social media content is that I was kind of chasing this feeling of like a peaceful formula that I can just stick to and retire on forever it's almost like you're in this messy middle of trying to chase this feeling that does not exist this feeling of okay

this is my thing I'm just going to post this specific Content for the rest of my life super easy whatever what you're actually doing when I was doing is I was chasing a routine where my content and my business and my brand would stop evolving all the time one of the hard truths or one of the amazing truths depending how you think about it about social media is that it's never going to stop changing look at where Tik Tok is at today how people talk about Tik Tok today versus they did two years ago look

at how Podcasting has become a video platform instead of just an audio look at how Snapchat is weirdly making a comeback which we will be unpacking in the series look at how LinkedIn has evolved there's LinkedIn influencers social media is ever changing and one of the mindsets you need to have is to stop blaming the algorithm and being annoyed that it's changing and really make it work for you and such a good way to think is rather than how can I make this like go in the Algorithm go viral all these things how how can

you make content that people actually want to see good content that people actually want to watch and save and send to their friend or share their Instagram story content that's actually interesting and helpful and entertaining and be more critical of your content and be so for real with yourself is this content actually good like is my podcast setup actually good like could it be better if I put a little more time into It if I covered the following on my account how many followers do I think this type of content should have and we're going

to stop trying to people please the algorithm we're going to take the algorithm kick out of the boardroom and say you know what I'm going to make content that's so good you're going to have to push it out because people are going to watch it okay now mindset number five is something that is so personal to me and something that I wish I could have gone back and told myself 5 years ago and we're going to talk about hustle culture I deeply believe there is a way to thrive and not survive in Hustle culture the

idea of hustle culture is something I feel so passionate about because first of all I feel so so so deeply victim to hustle culture in my early to mid 20s and I have seen how that story ends and it's not cute let me tell you the idea of hustle culture that you need to work 24/7 and never take breaks and post a million times a day and burn yourself out and not be a human being and not let yourself have emotions and get tired and success comes from hustling and being a complete mess I disagree

with that so deeply on the other hand though would I be lying if I said that working a lot and hustling in my early 20s and mid 20s is the reason I have the business that I have today yeah I'd be lying if I said that but what I have figured out over The years is that the secret to building what you want to build is not hustle culture and it's not rejecting hustle culture it's learning how to take hustle culture and put it in the category of the algorithm where you're going to say I'm

going to make this work for me I feel like the secret that I figured out to hustle culture and working a lot and building what you want to build and being busy but not feeling burnt out is that there is a way to feel good while Working a lot and working on your goals that doesn't result in burnout and that is mastering the art of the push and the pull what do I want you to think about all the time and working on your goals building your dream life building all these things you want to

build where you feel like it's not like an effortless thing you're doing creating content scripting a video filming something meeting with a coaching client launching your new website you're kind of pushing Yourself to do it I want you to ask yourself this question every time this is something I wish I learned earlier would it serve me and my business better to push right now or to pull back for example if you want to post post a YouTube Vlog and you feel yourself really like posting yourself kind of like force yourself to film you're kind of

on the brink of a burnout you're getting a little bit tired I want you to step back the second you feel that push And that force is it going to serve me and my business better to push right now or to pull back option one to push through if I just like push through two hours I post the video like it doesn't it won't really make that much of a difference I won't be that tired it's going to serve me better to just get the video up that's more important to me or is it going

to serve you in the business better to pull back and think okay if I pull back tell everybody I'm going to Put the video out and a day later or a week later I take some time to rest I can actually film some better Clips I can edit it in a better way that's going to serve me better to put out a better high quality more polished video either of those could be right it totally depends this could also apply if you're somebody who does coaching and you have a coaching client maybe you do Fitness

coaching and you think okay I am feeling so burnt out right now but I have a Coaching client tomorrow does it serve me better to just show up and be consistent and it won't really make that much of a difference if I push them to another day or if I just do it the coaching will be the same or if you think okay if I pull back push into another day have a rest day the coaching session will be so much better the thing with pushing and pulling and hustle culture all this stuff is it

is so deeply personal to you and your capacity There are different seasons I love talking about seasons of Life aside from content where you will have a bigger capacity than others I have recently gone through a time in my life personally capacity was nowhere to be seen and there have been other times in my life throughout my 20s where I could work nonstop I was super young super healthy had pretty much no life I was having so much fun there will be different parts of your life where your Capacity is different and you have to

adapt to it what hustle culture is is you don't ever pull back you always push push push yourself to the max I feel like this is the secret to navigating hustle culture without burnout is always ask yourself that question and also with this being said a little bit I could talk about this in a whole other video but sometimes when you're in seasons of working a lot you can have guilt about it or certain ideas of it or thinking us This is so like toxic right now I should be like not working so much maybe

like take the Sunday off even though I'm feeling so inspired and like want to record an episode own the season you're in and if you are really excited and passionate and feel very pulled towards working on something do it if you're feeling like you're in another season where you're exhausted you're burnt out there's things going in your personal life maybe it's the winter maybe you're Just going through a lot of stuff that's when you know to pull back more sometimes what it comes down to is not thinking what you need to do it's going internal

and feeling instead how are you going to feel after you push through something or pull back from something and what's it's going to feel good again we're talking today about mindset in this tool box of all these tools that you have you need this Foundation this might be the most important one I love That quote is like so common and so cheesy but you can't pour from an empty cap as a content creator you can't execute on the strategies and the ideas and the pillars and the series and the hooks and all these brand things

you want to do you can't do that if your tank is at zero one thing I've really learned over the years with all this too you will never ever ever regret taking a break you just won't you will never take a break and think I shouldn't have done That should have pushed through should have burn myself out people say all the time rest is productive but until you really hit a rock bottom which I hope you don't with burnout where you actually can see the value of when you take a day off how much better

you are the next day how much faster you do your work how much better you create content when you are rested when you do that pull back instead the push through it is the secret to really thriving and hustle Culture and working a lot and being busy and doing all the things you want to do is really honoring how you feel stop thinking Soo much feel would it feel better would it honor me better would it serve me better in the business better to push through right now or pull back and make a decision based

on how you feel okay the next mindset this is a super quick one one of my favorites this used to be my desktop background to stop doing the same every year every day Every week every month and expecting different results Elbert Einstein says insanity is doing the same thing over and over again but expecting different results this is not just content post the same Vlog the same thumbnail the same formula over and over again I'm wondering okay why am I on my fifth year of posting Vlogs work we Life on YouTube and they're all blowing

up you're doing the same every year and expecting different results but what I mean by That also is your habits having the same Doom scrolling habits the same self-deprecating way you talk about your content the same way that you set out to do way too much content that you can't accomplish and you get burnt out you get discouraged the same way that maybe always push through and expect to not get burnt out going into this next year if you're watching this some time going into 2025 don't do the same stuff this year on social media

with your business With your brand with your content that you did last year and expect it to be different this year it's going to be the same try something completely different when you approach your Tik Tok content when your Instagram reals try looking on Pinterest what other people are doing or on social media other people are doing and try to elevate and do something completely different you've never done before if what you're doing isn't working like we said before don't blame The algorithm don't blame the hashtags you're using you're doing the same thing try something

new keep testing until something works works and feels really good honestly you can put it as your desktop background cuz this was the biggest thing that I did that got in my own way was doing the exact same content podcast episode Instagram stories of my coffee pictures of just like me on Instagram Tik toks of just like my day randomly to a trending sound that didn't Do anything the exact same content all the time and I would start blaming the algorithm for it rather than myself and realizing I'm doing the exact same thing and expecting

it to go differently under this as well I'm going to talk about this more in the content specific episode on growing on social media I don't know how to say this in like a polished way but get with the times on social media it is so common for people to think H I just want to post content Like Emma Chamberlain about my life and with like she doesn't even have a thumbnail and her whole title for a vlog is like one word I just want to like do that now and like grow the thing is

in 2025 that content is not how you grow anymore is a content creator it's just not it's one of the hard truths is that to say that you can't grow no of course you can't people can people will grow this year from posting lifestyle Vlog content is it the easiest way to grow no I wish I could take us all in a time machine and take us all back to 2012 and we will all create Vlog style content cuz that's what did so well back then if you were going to another year another season of

content posting the same Vlog style content or the same format for your podcast or the same setup for your content and it's not working try something new add in a Content pillar add in a a new way you film things add in a series added a new hook Rebrand Your whole account step into that new elevated identity that you have you have to try and test different things to get different results it's so much easier said than done trust me I know it's also like a bit of an ego thing too where you're like okay

but like I said I was going to do this on YouTube or I said I was going to launch my podcast I'm not really like loving my podcast I'm doing it anyways I'm just going to like do it because I said I would who cares what People think they're not in the boardroom they're not at the seat of the table you got to care more about what you think prioritize your opinion and prioriti your vision over people at your work in your family reunions commenting or social media it's okay they're not in the bubble of

you yourself and you and don't let the opinions of other people stop you from trying new things on social with your brand and with your business okay the next B has something That is also very personal to me and something I've really learned building all these things is that your dream life and your goals are going to cost you your feeling of Direction your dream life and hitting your goals of being an influencer with a million followers making $100,000 on social media making $100,000 as a podcaster launching a New York Times bestseller you only have

directions to places that you've been when you are in a corporate job you can See the direction you're going to go down when you're in University you can see the direction to graduation because there are places that feel familiar everyone says all the time like get comfortable feeling uncomfortable this has got to be one of the most uncomfortable parts of building your business your brand your dream life is that you're building a road map to a place that you've never been and the difference between between what we're Doing on social media with business entrepreneurship content

creation is each person's road map is very very different that's what's so unique about all of this so when you're in a corporate job or when you're in University and high school you can see the direction you're probably going to go in to get promoted to graduate to finish your major you can see the direction it's familiar everyone kind of follows the same one to get to the same End point in this world of Entrepreneurship and content creation and podcasting and becoming an influencer nobody has that exact road map that does not exist because there's

only one of you and the brand that you build the business you build the content you create nobody is going to do the exact same thing because there's only one of you and these creative worlds these creative paths are so unique and personal to you that it's so easy to Think okay I have no idea what I'm doing I'm such a mess I'm all over the place like I just don't know what I'm doing why would you know what you're doing how would you know how to make enough money from social media to quit your

9 to-5 job how would you know how to launch a podcast that a million people are going to listen to if you knew it and it was accessible to everybody everybody would do it if you feel like you don't know what you're doing it's not a sign you're On the wrong path it's a sign you're out of your comfort zone and you're on a path that you never been down and that is not a sign that you're a mess and you done or you're doing it's a sign that you are intentionally choosing to go for

what you want and build something you want to build and you're taking courage and you need to back yourself you do know what you're doing because you know that you don't know and you know that's okay so your dream life your goals are Going to cost you your sense of the direction and that's okay okay my last two mindsets are things that have completely changed the game for me and I know for so many other people as well the first one is getting in the mindset where you learn how to enjoy the journey this is

the hardest part I would say for me personally in terms of Entrepreneurship and content creation building what you want to build because it always feels like you're in the Before phase of getting you want to go everyone knows like you're supposed to enjoy the journey and like the point of hiking up a mountain isn't to get to the Chop it's the Journey of hiking like we we all know that but I'm going to give you a tip of how to actually feel this way because one of the best mindsets to get into is learning the

skill of enjoying where you are and enjoying the build the build is the dream life in my opinion so what I want you to do is Anytime you're feeling like okay I just like can't handle having a 9o5 with content creation I just want to hit my goals and be a content Creator and do that full time and like get out of this situation what I want you to do instead is reframe and own where your feet are be where your feed are what you need to do is reframe Rebrand romanticize a little bit where

you are objectively rather than saying what I just said about 9 to5 Conta creation everything Say I am 25 years old I'm 23 years old 24 years old I'm working a 9 to5 job that's like not that stressful if I'm being honest it pays the bills which is amazing I do content creation on the side which is so fun I'm so passionate about it I love it I have 3,000 people that follow me on social media I have this brand I'm building I'm so proud of it helps people do X Y and Z and I

love working on it after work before work on the weekends and I'm so grateful to have A job that helps me stay passion about what I'm doing but it's really getting in this skill of reframing where you are today and owning it and really being where you are and it's such a hard skill to do it's so much easier set than done again but it is not a given that when you get the things you want you're going to like them or you're going to feel happy when you get them because you don't know what

will make you happy until you have an experience and can see It made you happy I feel like people are starting to talk about this more so many people say I was so much happier when I had a 9 to5 job and did my S hustle not to say that your dream life is going to be miserable it probably won't be but I'm just saying don't wait to feel happy and fulfilled until you get the things you want to get because what you're really chasing is a feeling of success and happiness and that feeling can

happen now you just have to reframe the Way you look at your current reality something else I have learned so deeply is knowing that sometimes you don't have what you want yet because if you're going to get it right now you're going to lose it sometimes you have to learn certain lessons or go through certain things or get more experience or Rebrand first before you get to that point you want to be at because if it happened now it wouldn't feel good it actually wouldn't work so really try it so hard To trust the process

and take where you are today and get in the mindset of romanticizing the journey and reframing the journey and it trust me it makes like the biggest game Cher while building what you want to build okay the last mindset we're going to talk about today I sa The Best For Last in my opinion is this mindset has completely changed the game for me and so many people that I know deeply understanding what an abundance mindset actually feels Like and an abundance mindset and scarcity mindset people talk about all the time myself included and I'm going

to explain like what it actually is it's from the book The Seven Habits of Highly Effective People and an abundance mindset is to believe that the world is full of enough resources and time for you to accomplish your goals so it's the genuine belief that there are enough resources and time to accomplish your goals there is such a difference between Knowing something and feeling it and believing it and you might know that but you might not feel it or believe it what an abundance mindset looks like as a content creator and as an entrepreneur is

a lot of stuff I've been talking about in this video and talk about all the time I'm not even kidding I was the CEO and the president of the scarcity mindset Club when I was first starting out on all this stuff and what an abundance mindset looks like taking Breaks as a Creator and an entrepreneur because you know there's enough time to get where you want to go it looks like rebranding and pivoting and trying new things with your content because you know that there's an abundance of people who have not found your content yet

it looks like seeing other people accomplish what you want or get the things you want or blow up social media and deeply feeling happy for them and being like that is so exciting it's the Sign that I can do it it's believing that social media is not oversaturated deeply believing there's room for everybody it's believing that if you post a video a daily it doesn't affect your success cuz there's enough time having an abundance mindset is something that I would say is the most important thing in content creation and Entrepreneurship I pulled this quote from

James Clear he's the author of atomic habits who says you do not rise To the level of your goals you fall to the level of your system this is everything we've been talking about today of like a tool box is your mindset you have all the tools of like content strategies and all these different things but if you don't have an abundance mindset or all these mindset things that we' been chatting about today you won't rise to your goals you're going to fall to the level of your system which means you won't rise This like

six figer income stream you want to hit and all these followers you want the book and the podcast and all these things you won't rise there you're only as strong as your weakest mindset and your weakest belief you will fall to the level of your mindset and your beliefs and the way you work the way you operate I've honestly never even read that book that I just quoted but there is so much content online about an abundance mindset and it's so so so key To everything okay that is the mindset starter pack to your 100K

season these mindsets I shared today mean so much to me they are things I wish I could go and like program in my mind as a 24-year-old starting out doing all of this these are things I still learn every single day and try to strengthen every single day and for the rest of this series when we go into talking about content strategies and income streams and Snapchat and Tik Tok and YouTube and podcasting and all These different things which I am so deeply passionate about I am so excited to get into it but I wanted

to kick the series off with our mindset Foundation because the way that you view yourself and social media and the way that you operate and execute and wake up every day the way you feel is so important and you deserve to be happy you work so hard and your day-to-day balancing a million things it is not easy building a brand and a following on social media building A business it's not easy if it was everyone would do it we don't have the road map like we said and you deserve to feel good and happy and

grounded While You're Building working towards all the things you want you deserve to be feeling that way right now before you get all the things that you want because let me tell you from experience when you get the things that you want so desperately they're going to be familiar to you in one second and you're going to Want bigger things you will actually never stop feeling like you're working towards different goals so it's so important to master all these mindsets and feel really good and feel grounded and happy and get in that like CEO driver

seat mindset and this was such a fun episode I'm so excited to be kicking off the 100K season series on this account I hope you enjoyed watching this video thank you for listening I can't wait for the rest of these videos and Again make sure to go join the busy blooming Community it's a free community on our website I'm actually going to be posting in there every week getting you to vote on the different titles for these videos and I kind of want to start doing that in general over in the community of like podcast

voting and things like that so go check it out we have a busy blooming free community on our website but I hope you enjoyed this video also make sure to go check out Durable they are absolutely amazing check out the link in the description and I hope you enjoyed watching this video and I will see you next week for week number two bye [Music]