The BEST Google Ads Tutorial for Affiliate Marketing in 2024

In this video I'm covering everything you need to know about setting up a Google AdWords account in order to drive traffic and make money with affiliate marketing now back when I was working as an affiliate manager back in 2018 I saw these massive Affiliates making up to like hundreds of thousands of dollars a month with this PPC business model and it's pretty simple you bid on keywords to rank on Google and then you need to Make more money on the back end with your affiliate offer than you do on the front end when you spend

on ads however there's a lot of nuance to it so that's why in this video I'm covering the whole process so how to find the right affiliate offers how to set up an AdWords account how to create PPC landing pages how to start generating clicks and sales now if you're interested in starting a full affiliate marketing strategy you want my latest AI Prompts and Frameworks and my free AI Master Class to start a real online business make sure to click the link in the description and top comment below enter your email and I'll send you

all my free resources now let's get into this business model PPC is pay per click advertising it is paying Google to be put at the very top it is how Google makes 97% of its Revenue Brands will spend $190 billion on this business model I talk a lot about organic you Know free traffic but this is just paying Google per click to be put at the top of the search results there's typically four ad spots at the top 3 to four and then 3 to four at the bottom the organic results are in the middle

if no one's bidding on that keyword for payperclick there's going to be no ads we'll show you some examples some landing pages and all of it but how does it work well Brands pay per click in a bidding kind of auction system so they Have an ad they have a landing page that it goes to and then they have a bid on individual keywords it's all automated the auction happens in real time all the time and there's cost per click so that's the amount of money a brand is paying for every you know on average

for click uh per click to Google uh now Brands expect to have a positive Roi on their PPC campaign so if you're spending $100 you want to make you know $300 back a good row as return on ad spend is like 3 to one so PPC it leads to Brands getting a e-commerce sale software sales leads and affiliate Revenue actually too you normally think of PPC as just like e-commerce brands or software companies running ads to their own product well there's a huge kind of dark web underbelly of Affiliates running these offers too that we're

going to look at so let's look at some searches and look at some examples so I'm just going to go to Google and I'm going to put in like Student loans so what we have here is advisers that's like a company then we have consumersadvocate.org that is an affiliate site so we can see here what what happens yeah it's a comparison page comparing the best student loans this is the bulk of affiliate Revenue through pay-per-click advertising is to comparison Pages you'll notice it's not a really long article about the 10 best student loans like a

typical blog post Would be it is an optimized landing page and you can even see in the URL it's SL student loans LP for landing pages sem search engine marketing also known as PPC whatever you want to call it compare student loans so they probably have multiple landing pages for this but you can can see that they have an affiliate disclosure here we research All Brands and may earn a fee from our partners it's always funny how these are mentioned research and financial Considerations May influence how brands are displayed AKA however whoever is making us

the most money will be put at the top ultimately so that's kind of how this business model works but you see it's a comparison page we have different companies in the list and the affiliate link is right here so apply now affiliate link affiliate links throughout and then we have Sally May Sofi nnest these are all links and then There's some content underneath and really the content underneath the main goal of a PPC page like this is just to get people to click on these links and purchase things but there's also added content underneath this

is really small text however this text is all just mainly for Google AdWords quality scores a little bit of extra context and a bunch of words on the page can lead to better quality scores which will cover what That means making the bidding a little bit cheaper the ads you know the placement a a little bit higher having a high quality ad experience it's just adding words to the page so that's one example if we do it in a number of different examples like you see okay there's that one is ranking at the top there's

a couple then if we scroll the way down now there's three down here so College EV the company itself this one consumer rating. org so if we click on That one what do we see again a page a comparison page College AV Number One S May so they're funneling traffic through this to college AV so klege is one of the best Google you know uh Brands here because they're getting ranked number one they're being shown a lot and they can get a lot of traffic but you can see and then you go to page two

there can still be more ads on page two Consumer Voice what does That look like oh look the exact same thing with college ad it's the same rankings different brands but they're like hey uh that one must be working for them so I'm going to put them number one and have the same thing so and you can see just extra information here um so the the the uh and then exit intent pop-ups you can do too so you see the strategy is quite simple if you do anything like Insurance like RV Insurance what do we

see well we see Again Consumer Voice consumer Advocate all these consumer Brands helping out the consumer really they're funneling money and making affiliate Revenue recommending the products that make them the most money so it's kind of a strange business model but it's actually how most searches work so like you'll notice we can actually take a look at these so we have RV Insurance brands are bidding like that pet insurance so we have we compare nerd wallets even doing it let's See what theirs looks like the same thing just some type of comparison chart is how

it works because it's really just getting as many clicks as possible when you're paying for the clicks you want to get as many affiliate link clicks as you can consumer Advocate the beauty about this though is like you'll see consumer Advocate it's the same template it's the same page so you just copy duplicate it put it into a new category change the brands the links and the text and then It's the exact same template there's a couple ways we can look at this strategies we can go to like consumersadvocate.org and atrs and there's actually a

section in atrs that shows us the PPC traffic so we can go to uh paid Pages Under Paid search and we can see what are their top pages well we have things like moving companies pet insurance student loans car insurance reverse mortgages Identity Theft Protection so what's interesting About the pay-per-click model is that it covers the broadest most popular uh products on the market that may be impossible to rank for organically on Google they're just old too competitive too big too lucrative those are the ones that PPC comes in and fills things that are like

Insurance loans annuities mortgage rates so if you click one of these you can see that there's no links to the navigation right this is a landing page optimization experience you Can't like get to a bunch of menus here and stuff like that now you can if you click on the logo you go back to the homepage now you can kind of see what content do they have they have everything from health and covid test kits and ed treatment options you know things like I'll read about that and and things like that just kidding electric dog

fences eye creams flower delivery services pet sitting online dating sites online bedding sites and you can see It's a huge website huge company they're doing really well I've actually met people at this company at different affiliate Summits back when my career and they're really smart people and I'll I'll cover the strategy that they have but tons of different categories and you'll notice that their organic content is actually different than their paid content so it's not laid out like that comparison chart it's actually in a blog post format here so They have an organic strategy and

they have a paid strategy but you'll notice that if you go to their top organic Pages they may be getting 22,000 organic visits a month versus their paid Pages they're getting you know 133,000 visits a month so something like you know 80% of their traffic maybe is paid so how is this optimized how do we create the campaigns why would we create the campaigns what do we look for we'll get all into it now with PPC for Affiliate marketing we have to realize that the Affiliates AKA Publishers you a small company with a comparison chart

they're bidding on the same keywords that Brands bid on so for example if you're a brand like rocket mortgage or something like that you're going to want to rank for mortgage lender refinancing mortgages all of those different things but Affiliates can bid on that stuff too now a brand typically when they're doing PPC I ran payperclick for big software Company our budget was over $100,000 a month I think a million dollar I can't remember $100,000 a month and we like a brand will run three different types of PPC campaigns they'll run branded search so when

somebody searches for their actual brand name they will appear you want to appear for your own brand name it's kind of like why would I do that when I rank number one for my brand name because competitors will bid on your brand name and take your traffic so First is brand search second type of campaign is competitor so you can uh bid on the competitor's brand names too to show up for them and then the third the big bucket is brand uh non-brand AKA everything else so if I was Shopify for example non-brand would be

like best website builder best e-commerce platforms best web store Builder whatever all of those non-brand keywords are your main product categories the things that we as Affiliates write Articles on so again you send traffic to these comparison Pages get people to click affiliate links making more money with the affiliate Revenue than you do with the cost per click of paying for those clicks now there's really only two ways that this works though and that is high ticket or CPL cost per lead most if you just picked a random category and tried to do the strategy

with the comparison chart with the public affiliate offer 10% whatever the public Gets it's the Math's probably going to break this is a strategy that requires higher commissions some negotiating and getting you know the best possible rate you can now it works for high ticket which is things like retirement plans loans Insurance things where you can get a percentage of a large amount so I've showed before how we made 50 a $50,000 commission from a $500,000 retirement account 10% on 500,000 so that math Works where it's like I could spend $20,000 on PPC to get

a $50,000 commission now it's a little risky because you don't know if that lead is going to lead to such a large plan it usually doesn't probably less than that but High ticket is one way it works and then CPL so cost per lead is I will pay for every lead the brand will pay the affiliate for every lead so for example like voiceover Internet Protocol VoIP providers viip it's a telephone service like grasshopper or nextiva or one of Those they might pay $100 or $200 a lead so you get people to your comparison chart

send them to traffic and then they just have to fill out a form and you get paid for every form submission so that's another way that it works because you need to have a pretty high cost per lead to make that money back when it doesn't work is typical software recurring for example if I wanted to promote an online course tool or let's say Shopify and their normal commission rate or Something like that I could spend I don't know $3 to5 a click and then on the back end I only get a 20 30% recurring

commission every month like maybe I only make 10 bucks so I'm spending $500 to make 100 it doesn't really work so the math only works with high ticket or cost per lead where you actually have to negotiate here so you want to start on the best possible footing you don't want to just paste a bunch of stuff now I'll show you other Ways that you can run campaigns through more informational content simpler stuff we'll get to that too now Google AdWords is the ad platform you use you can also use Microsoft ads or Bing and

what you do with that though it's kind of simple you can just Port over and import the entire AdWords account into being and the settings there's it looks a little bit different the settings are a little bit different uh but Google is the main one Google traffic is higher quality Typically than Bing ads Bing ads with Microsoft ads it's like they force you sometimes to use their you have to be very careful with your Bing ad settings because they will use like not just the Microsoft sites but also like Yahoo mail and like msn.com and

a bunch of random other sites that you're getting crappier traffic from so the cost per click is a lot lower on Bing the traffic quality is just a little bit lower a lot lower so Google AdWords is the way you use now You create things like campaigns ad groups ads and the keywords that you bid on so it's kind of simple I mean you create the campaign is like the campaign as a whole ad groups can house individual sets of keywords and ads so you can tweak it right if you're talking about student loans maybe

you have just student loans as an ad group with student loan keywords and then if you had student loan refinancing that could its own ad group with its own keywords Ads and all of that so ad groups are literally groups of ads and groups of keywords together and then you control the words in the ads so like what exactly it actually says in the search result your budget your targeting your location targeting your demographic targeting and all of those things so it's a lot more analytical than like blogging is or organic SEO you get to

dictate a lot more you just have to there's a lot more conversion Tracking uh analytics spending money like if you're spending money you want to make sure that it's tracking everything properly so let's just cover a couple quick definitions so payperclick is PPC cost per click is CPC we're going to talk about conversion rate so CR conversion rate you need to know that is how many people convert so typical e-commerce conversion rate is like 2% so if somebody clicks on a PPC ad for camping boots to REI typically 2% Of people will buy those now

when it comes to affiliate marketing it's a little bit more complicated than just a conversion rate because there can be a lead form conversion rate you're sending affiliate link click to a lead form if it's software it could be to a trial and then to a sale so the conversion rate in our instance is mostly kind of if they fill out a form if they are a lead if they become a customer it's a little bit of nuance uh and then conversions goal Actions these are things that you can dictate in your PPC account that

can be leads it can be sales we can dictate that row as is return on ad spend Roi is return on investment they mean the same thing it's just return on ad spend is specific to spending money on ads so let's just look at setting up a PPC account in real time so you click on new campaign and then what it shows you is you choose your objective so you can say sales leads website traffic app Promotion all of these local store visits so this is broadly you know appealing to any type of company if

you're local business it's probably this if you're an e-commerce brand you want to optimize for sales if you're a real estate agent you want to optimize for leads for our instance we have to think about it the conversions are occurring not on our site they're occurring on another site site because they're clicking a comparison chart link to go To another site to convert that we don't own so how do we track that well we can it's just a little bit more complicated for our purposes I say website traffic now we're going to skip this for

now but you can select conversion goals and you can set those up with affiliate it's again it's a little bit uh more nuanced because the conversion event is occurring on a different site we're going to select the campaign type we're going to say search so they also have Like video you can have YouTube ads display is the Google display network with banner ads and stuff this is good for retargeting but not for our purposes for this specific thing so we're just going to say search so I'm going to put my website here just for this

example I'm going to name the campaign and then we hit continue now when we're just starting out like the goal here is we do want to eventually optimize for Conversion so Google can figure out over time based on conversions you got the past Based on data who will convert and it'll optimize the keywords the bidding strategy and all of that to get the most conversions possible which is going to be what we dictate it to be but when we start a campaign I often start it as clicks because we need a lot of data at

the beginning we can't optimize for conversions when there aren't any conversions yet Google doesn't know what To even do so you can set a maximum cost per click bid so say I'm only going to spend $5 Max that means that no matter what I will not spend more than $5 for an individual click for one individual click so then we have customer acquisition by default your campaign bids equally for new existing customers you can configure your customer acquisition I'm just going to hit next so now what we have Google partner search no I don't want

this I don't want Either of these because this is saying they're going to appear near Google search results and other Google other Google sites expand your reach what does this mean search Network Google shopping other things no for our purposes no we don't want that we definitely don't want the Display Network then we select our locations so if we're doing pay-per-click for an englishspeaking Brand that has a lot of companies we have to kind of know like all right if it's you know if it's uh that insurance company or something like where do they even

serve customers do they serve customers in the UK should we include that or not in Australia or is it just the us so that will be dictated by the brands that you're promoting and the category that you're covering but I can say this so I would say let's just do the United States for example what you Want to do is not people or interest we do presents presents or interest means that if somebody's interest Ed in the United States they could be in South Africa they could be in uh you know France but if they're

interested in United States then they get the ad no all the recommended settings within AdWords and Bing is to make you spend more money typically is what you'll find so yeah show it on the Display Network show it here show it there spend more Money here spend more money there you have to kind of reel it in the whole thing is reeling it in and we'll show you that with negative keywords with scheduling with all of it you're reeling in what you're spending cuz you only want to spend money on the very highly specific things

that you want to spend money on language is English audience segment we don't have any of that yet we don't really start a campaign with one you can choose these Affinity audiences And individual audience groups like I want to uh Target people interested in financial planning in market segments so when you're starting a campaign you don't really want to do that you can have observation audiences so how this works is this isn't like Google is mainly a search driven ad platform AdWords is it's not like meta where you can choose all kinds of different demographic

things it's mostly search based on keywords so we can have like Let's say we have somebody is interested in financial planning we're selling something an affiliate offer on financial planning then yeah it makes sense to have them here now if we have targeting it will only show the search ads to this audience it'll kill off everyone else and that doesn't make sense at the beginning because we don't have enough data yet we don't know if you wanted to do it we'd have an observation audience so we don't narrow The reach we can just view this

financial planning in a column these people in a column C like are they converting better than other groups but we're not just narrowing it to that so you can do that especially if you're in something you know really specific in here like Banking and finance credit and lending technophiles all of that but for now I typically just don't do it at the beginning unless you really know what type of audience you're targeting so This is Broad match so now we're going to talk about keyword strategies so broad match keywords there's three types of keywords that

we we can have broad match phrase match and exact match broad match is just like it sounds broad you put a keyword in there's no symbols around it if you have quotation marks around it that is phrase match if you have brackets around the keyword that is exact match so broad match is very broad it will bring in all kinds of random Searches to your results it's kind of good for General awareness getting a ton of clicks but it can be it can spend a lot of money and waste a lot of money with broad

match because you might have a broad match keyword like student loans and then the search is actually something like completely random somewhat somewhat related but not really and it'll still show your ad whereas phrase match with quotations can show Extra words so for example if you have Student loans inside of quotations it'll have student loans in the keyword but also it can have other words in there student loan refinancing student loan uh forgiveness like that's that's where we use negative keywords too because often times if we're using phrase match and Broad match it's going to

pull in all kinds of stuff like you could have somebody search some really long thing about student loans like how do I pay off my student loans in 6 months and the Ad will still appear if you have student loans as a phrase match keyword and then exact matches within brackets that is student loans and only student loans so for our purposes for affiliate we have to be very careful we choose mostly exact match and a some phrase match keywords we'll get into that and and then automatically create uh assets no I don't like that

it's like use my content and just create as assets automatically no if we go to more settings we can say Add rotation so what this will do is if you have two ads running in this in the same ad group it will if this is done it'll just do 50/50 it's always going to show the ads 50/50 or you can optimize prefer best performing ads so if one ad starts doing better then it'll start showing that one more 70% 80% 90% whatever it is now when you're just starting a new campaign you can just do

it rotate the ads just do it equally because you want To have two different ads at least per ad group to at least test some different things and see which one works better and then once you find a winner then you can optimize for now I'm just going to say Do not optimize and even more settings so we can add a schedule and we can add an end start and end date typically for doing this we're just going to run it and pause it ourselves so we don't need an end date and then we can

choose a Schedule so sometimes if it's a affiliate campaign around something that re as a phone call cuz we can track phone calls with PPC like something like Roth IRAs and you have to set up an account and you can call then maybe you just want to run the ads Monday through Fridays 9 to 5 so you would select 9 to 5 and now it's just running Monday through Friday 9:00 to 5:00 that traffic will probably actually be more expensive than the Wii hours of the night so maybe That doesn't work you might find that

people are filling out forums at 2: a.m. and that cha traffic is actually actually cheaper so there's a little bit of nuance there but what you'll see is if it's calls that you're focused on you can just change the schedule so you don't want to be spending if you have a daily budget you're blowing through it by mid like midnight starts your daily budget is 50 bucks and you blow through it by 2 a.m. it's probably not good You're probably that's you can do that because you have a set budget a daily budget and then

you have a schedule and then you have keywords so if your keywords are really broad hypothetically you pick a bunch of really broad keywords you have no schedule and then you have a $50 a day budget it's probably going to get blown through by like 2 A.M 1 a.m. that's not good because your whole day is then shot so again it's all tweaking it's all testing And it's all looking at data over time so we'll start it like this what other settings do we have so URL options you can you can append different things with

tracking templates like if you have we can track or other things we'll show you you can do that but for our purposes we're not going to do that right now and that's it so we'll hit next so we're going to say what's the final URL so this is just going to the homepage so let me select one from my site so here's One on my site simple comparison chart online course platforms think if it kajabi learn worlds teachable why do I need an online course platform picture of the team very simple page so let's just

use this for an example so we'll do this and then it says what makes your product or service unique this is kind of interesting because it's like well we're not doing the product or service so this is required so I'm just going to say from this page something like this And I'll just say where we are reviewing can't spell just for this example like it doesn't really matter that much actually should say five five tools as of August 2024 blah blah blah okay generate whatever you can skip that too so you can this will give

you add ideas I would just say skip I should have just clicked skip to be honest because this is just giving me a bunch of random stuff so it's going to give me keywords so these actually are not bad best Online course platform online course platform online course Builder online learning so here's the tricky thing about doing this format for affiliate Revenue so when we have a page like this what keywords are we going to start with well we don't know we might ask one of these Brands like hey what are you guys bidding on

like they can tell you they can give you hey a keyword list some Brands will give Affiliates a keyword list another the distinction is most Brands won't allow you to bid on the brand itself so I couldn't have like thinkific in here because they disallow that sometimes when you're when you sign an affiliate contract they say no brand bidding and then they scan for it and they can tell if you've done it or not now what I would do is you're starting out safe and careful if you're doing something like this you don't want to

go yes you want to start broader than normal because we have to you typically Start a little bit Broad and narrow it down to what's working but we also don't want to go too broad where we're wasting a ton of money now what would waste a ton of money is having a broad match keyword in here like online learning platforms it would just blow through all your money you'd make no money because online learning platforms it's so broad it could have like someone could search for skillshare they could search for Harvard courses they could search

for Like online driver education classes and all of a sudden you're ads appearing so we have to be really careful I'm killing all these off except for these two I'm going to say uh we need the exact match terms of the product category itself that's Priority One exact match then you know we can also have phrase match so I'm going to do that and then we can you know if we wanted To this will still the phrase match will still bring in lots of related things um and that's probably good enough to be honest a

lot of brands that do affiliate they aren't doing a ton so I could say you know other ones could be like I've tried online learning it's not it doesn't work like you just have to know what does so I'm honestly just going to keep it at this for right now because it's highly specific to that now what you could do is normal a normal uh thing Depending on the niche like if you're not quite sure or it's a different a little bit broader term it's something around IAS for example let's just say it's IAS I

would say like best Roth IRA how to get a Roth IRA Roth IRA rollover things like that right there might be more keywords that we have we don't want to have too many we don't have like 50 we want to have between 10 and 20 and then narrow it down over time for something like that so it's very Niche Dependent it's very dependent on the page that you're doing uh so like if it was a Roth IRA probably have like 10 to 20 keywords more howto more to do that stuff like you know funding a

raw like funding you just don't know and the the thing is if you go kind of narrow like this it might work it might not and then like you might find like a random keyword if you're doing IRS like funing like this one it's like wow the cost per click loow and it's actually converting A lot so that's the challenge is you don't know what's going to convert the best we don't have the data yet we don't want to go too broad and waste all our money but we also want to be narrow enough that

we're not you know that we're getting conversions so for now for this exercise I'm just going to do that I'm not having any broad match that's all I'm going to do now we can edit the ad so this is pulling that landing page and we can add a so there's final URL Which is the URL they actually go to then the display URL you just make up it's what shows up at the thing so I'm going to say doesn't fit in one it only has 15 but whatever online course I'll say online courses platforms you

could do best online courses you know it doesn't matter this is just what shows up in the sponsored ad here you'll notice when we looked at some of these examples on here the only difference that shows it's an ad is sponsored the Sponsored thing sponsored if we go to Bing and we do student stent loans it's even harder to spot cuz it just has ad right here this tiny little text right here is all that signifies it's an ad it looks very organic on being that's the only thing showing it's an ad is that tiny

thing most people wouldn't even notice that you might say oh I don't click ads I don't really click ads either but M vast majority of people do because they don't understand This world all right so then you have a display path you have you have headings headlines so the headline is the top part right here that you're going to show so it's the blue text the thing that they click on so I would for this one if it's a comparison chart I would put and it's only 30 you only get 30 uh words so best

online course platforms five best online course platforms is perfectly 30 characters and then you can have extra Headlines so what you can do is pin this one if you're doing an affiliate I would pin the most important one five best online course platforms should always be at the beginning of the of The Heading cuz if you don't pin it it's just going to show them all in random order that doesn't really work for affiliate so I'm going to say ranked and reviewed August would that fit ranked and reviewed with a little an symbol for aug

2024 Sure and I could even lock that in at number two if I really want to like control this ad more looks pretty good then you can have other ones too so like some of these like okay yeah some of it's fine learn more like no I don't I don't want that that's insane learn more I guess my name come on why is it creating all these there's way too many so this is because I didn't skip that skip so you should Skip it's not going to you don't need This many there's usually just like

four so I would have for an affiliate offer the five best four best or the six best whatever it is and then a couple other options honest and unbiased reviews that's what people literally say and like sometimes it's notz it's based on money but mine is honest and unbiased when I did that one uh anyway so you create the headlines you then have descriptions so description is longer and that's kind of like the meta Description so it's the section of text underneath the ad down here and it's good to have uh a lot of people

what they do is they have like clear short actionable descriptions where it would be like uh ranked by and then it's like pricing and it's all sentence or uh title case where it's like the ti uh every first letter is capitalized features trial experience and you're kind of like you Can even shorten it with like periods a lot right so you can see that or people do uh things like build a you know build a course website sell market and sell coures whatever it is right and you can fit it in with 90 characters so

there's a lot you can do here what we're doing is this just like Google test and tweak and change and see which ones work best and we can view that in the report so you have a headlines you have Description don't have any images just don't this is a search based text ad you don't need any of this stuff you can have a logo which will show up for your affiliate site it'll show up right here where that Globe thing is so you can attach a logo site links you can use if you have actual

site links that make sense for our purposes a lot of the times we won't because I don't have like I could yes I could site link to something like my Article on thinkific versus teachable it would have to fit so it shows up here so this is what a site link looks like it'll make your ad larger it'll appear better it'll give people extra things to click on but if you do it you need these to be optimized too because my article right now on thinkific versus teachable is not really optimized for affiliate Revenue it's

just a review it's just a longer page but every single site link you have know that you are paying for Clicks to them so they all have to be optimized individually too or you're just going to be wasting money again so you select site links if you have them for affiliate stuff like you'll see some of the big ones that consumer Advocate has multiple Pages for things like mortgage rates mortgage lenders mortgage options you can click on different site links too A lot of the times for our purposes for affiliate PPC we don't have site

links and then call outs again is Just little Snippets of information additional text in addition to the kind of like little pieces of text so things like it says here 247 customer support or one-on-one consultations available or 30-day free trial or little statements that's where you add call outs that can add those into then you have other stuff you don't really have to worry about so like you can have promotions prices calls you could have a phone number in your ad so let's say That the brand gives you a phone number you would add that

in so you could add that and it'll actually show call for more information so you can add that in it's a unique tracking number where Google will give it a kind of a redirect number and they can track it that way so you can add phone number to it I'm going to not save that and that's pretty much it that's all that you will be using you hit next now you set a daily budget so it gives you a recommended budget and It'll say this is how many weekly clicks you get this is the average

cost per click you're going to be spending $2,600 a week it's kind of a lot of money to spend I don't know I'm not sure yet I'm going to set a custom budget because screw you I'm not spending that much I'm going to say you I'm going to say zero no I'm going to start at 50 $50 a day equals 207 weekly clicks for an average cost per click of $169 $350 per week I will spend and then I Will hit next and confirm it's you then you confirm your identity all right so it says

ads will go live after review so if someone manually checks these or they have some type of system check them every day or two so it might take a day and you can set up conversion tracking you can set it up on your site so you can set up a Google tag now we'll get into conversion tracking here in a minute and how to do that but basically What you're doing is it's selecting from my Google analytics it's already installed on my site so if you install it manually you have a Google tag here and

what you can do is this is Google tag manager so you could just copy this paste it into the header of your site there's also plugins for WordPress like Google site kit that can help you do this by itself you just download that plugin paste in probably this code right here is what mainly the Tool are looking for this is a Google tag manager code so you can just do that so you hit confirm now what we're going to do here is we're not really optimizing a purchase we're an affiliate a purchase isn't happening on

our site so whatever we don't have to worry about this just continue the account we can find the conversion actions later so now what'll actually show up here the add groups are under review policy review and then It'll show it's showing kind of the overview here's the keywords here's the targeting of the country and all of that so if we go to campaigns this is the test campaign that we run that we created so how do we look around what do we do so we can see like ad groups we have one ad Group which

is AD group one I'm going to call it like you know online course platforms you can name the ad group really simple campaign setup you Can see the ads here so you can see we have one ad so if you want to create another ad we should probably have one more you would hit create ad responsive search ad for this ad group and then it'll pull the exact same thing up again so we can create another ad with different headlines and different things and then that'll appear here and then it'll show all of the data

so the clicks The Impressions the clickthrough rate the average cost per click the cost the Conversions all of that uh so looking around here there's a couple different things we can look at one in the AdWords account overall there's things like admin billing tools goals like conversions the main tab we're going to stay in for most of this is just campaigns this is the actual Tab and then we can have conversions but we'll cover that and then there's a lot more things that you can do for more advanced you know brand Type of PPC like

things like customer match list and look like audiences and audience Builders and things we don't necessarily need for affiliate marketing we're just creating simple it's actually simple which is kind of good uh when it comes to the campaign creation so you can view the campaign level you can view the ad group level you can view the ads if we click on assets or audience keywords and content you can see keywords so we can see the actual Keywords they're all pending under review negative keywords so let's talk about negative keywords so negative keywords are keywords that

if those keywords appear the ad will not show so this is really important there's actually huge lists you can Google just like big negative keyword lists cuz sometimes a broad negative keyword list is good to add in because you don't want things sometimes like free or example or different words there's so many Different words that can just trigger the ad that you don't want for example in this this uh phrase match best online course platform term and I'd probably add the S variation here to online course platforms but if someone searched like best online course

platforms that are free it would appear unless I added free as a negative keyword I would also to be safe with brand compliance you want to add especially if I wouldn't do it Unless it states it directly in the affiliate contract but if it says no brand bidding is allowed when you sign up as an affiliate then you should add the brand name as a negative keyword so that they don't show up if somebody search just for thinkific my ad won't appear now if they don't say anything you can probably get away with it because

they don't have that rule or some Brands just allow you to do that so you don't want to limit yourself but Most don't so you can add those as negative keywords but sometimes a negative keyword list could be you can add it at the uh campaign or ad group level I typically just add at the campaign level you can add a list upload a list but you can have like you should have an add to this over time tons and tons of keywords again you can look again at the audience uh the locations I mean

and change the United States you could if you added for example if I Wanted to edit this and I wanted to say like include Canada or let's just like for this example just say I only want to include like uh Chicago Illinois and it'll show this is actually the map of that or you can do a radius I could say I want to do a radius around Chicago Illinois goes a little bit further so this is more for like localized PPC for specific location based Businesses but what's kind of cool is you could say I

want to do you can get really granular with it too so you could say this but then like location exclusions uh I could do this I could say oaklon I I saw that one in there so we exclude that say we exclude oaklon but then we include something like Chicago kill off the so like or there's a radius around Chicago 20 miles but we exclude Oaklan or we exclude some so you can go you can get really specific with either radius you can go by ZIP code you could be like 59 631 I don't know

what that is that's the Ukraine for all we know I don't know but you can you can add uh specific Zip by ZIP code so that's more for local so if it's for affiliate we're just doing pretty much National we're doing United States and then if if the companies are also included in that's a radius that doesn't make sense but so Again United States is it if they also do Canada Australia UK that's fine too but we can do that for affiliate ad schedule is here Advanced bid adjustments is what you'd want uh to look

at too so another section you can look at is insights and reports when and where ADS are shown and you can go to devices and then you can change this you can say I want to bid 90% Less on mobile I know most of my buyers are filling out forms and doing stuff on a computer I Don't want mobile phone to really interfere with it so I'm G to have negative 90% so any bid that I have it's a $5 cost per click now all of a sudden my bid for mobile phones is only 50

90% down same thing with tablet you can do that too I don't want some tablet people you know they're not going to fill out the form I only want this so you can do that you can change that kind of stuff auction insights will show you how your impression share how much you're showing Up compared to competitors like are you showing up 10% of the time are you holding 80% impression share like you're doing really well there's other insights you can look at we don't have any data in here yet so we can't see anything

yet but it's pretty simple I mean it's there's your ads there's your keywords so you go to your Search keywords you can see there's four here you can always add more it'll give you suggestions like hey you should add these you should add That what we want to do over time is that we view the actual Search terms so Search terms will start appearing here so what you'll be able to see is what is the actual thing that people typed in when they searched and clicked your ad and if it's irrelevant then you start adding

that to the negative keyword list cuz that's you're just narrowing down narrowing down narrowing down so as you can see there's a lot of different things we can look at in the campaign Tab and then there's other tabs too there's tools there's exclusion L audience managers there's goals creating all that honestly for affiliate marketing you don't need to worry too much about all of those because we're not tracking a bunch of sales on our own website we'll track it somewhere else so let's get into that too so first we have to cover up setting up

like what's a Google quality score so what's interesting is every ad will have a Quality score and it's really how well does the ad copy in the actual Google AdWords ad match the landing page match the experience match the keyword so there's a number from 0 to 10 based on a quality score so hypothetically if you have a really high quality score like a 10 out of 10 you could bid slightly less and still rank higher on Google PPC than that another site that's ranking uh that has a lower quality score so quality score is

a one aspect of the auction System the bidding system that it's based on if you have a really crappy ad you might have to spend a little bit more to rank higher than a site that has a really good ad so quality score is dictated kind of by the keywords on your landing page and the keywords that you choose attribution modeling so that's for affiliate Revenue it's mostly last click attribution so attribution is like how people engage with and interact with A website so for example if you're a software company how it typically works is

someone's no one's you know the person's never heard of you before they'll search Google for random things related to your product best on online course platforms online course ideas all this they'll find affiliate sites they might find your brand they might see your brand they might not convert they then come back they might search best on like course platforms PPC ad appears Then they convert from there or they might not convert again and then they do direct traffic and all of that so attribution modeling is like the path that they took usually there's more than

one step uh along the way so with affiliate marketing it's last click attribution so usually the last the person that gets the last affiliate link click is the one that makes the affiliate commissions so if someone clicks an ad it goes to thinkific and Then they go back to Google again click another ad go to thinkific and buy the last cookie is the one that wins and makes that Commission Now there's different bidding strategies like we saw if we go to campaign we click on the we see the campaign and then we click this little

settings tab we can see all of our settings and what you see is there's lots of different marketing objectives and then there's lots of different bidding strategies so right now you can Change the bidding strategy you can say optimize for clicks optimize for conversion optimize for conversion value that's like if you are tracking conversions you know exactly what it is so like this I'm selling a watch it's $11,000 the conversion value is $11,000 so you're focusing on the value of the products meaning higher PRC products have higher conversion value than lower PRC products conversion you're

just you're are uh optimizing the campaign For the number of conversions but what we do is we start with clicks because we need data to come into the account like I said we need a bunch of Click data to come in to see what happens to then get enough data for Google and the tracking pixels and all this to understand what's going on and then over time once we get some conversions then the the typical this is just like the typical how a PPC campaign operates you start with maximizing clicks and then you start Optimizing

for conversions and then maybe optionally at the end you set a Target CPA now what this can do is it says I want to set a Target cost per acquisition so for for example if you're an e-commerce brand and you're like I will spend $100 to get a sale then that is what this does this requires a lot of data it also requires the numbers actually work and make sense because if it can't do this and it's actually like $300 your ads just won't show so there's A lot of little Nuance things to the settings

for our purposes we start with maximize clicks and we can set a maximum CPC bid limit if you just want to play it safe so again then the Google search Network versus Display Network the search network is literally Google search the search engine results page display network is all kinds of banner ads the Display Network covers Millions billion I don't know of websites if you're in the Google Display Network you Have AdSense you're going to be showing the banner ads so Display Network is good like I said for retargeting if someone already visited your site

they can see things again on the Display Network now so how are conversions tracked the question is how do you know if a conversion occurred on a brand site that you're an affiliate for you don't have access to the site we can't like just set up a conversion tracking pixel on a site that we don't own how is that Done that is done with with either one of two ways apis or postback URLs so let me show you an example if I go into my like one of my affiliate dashboards here like you can see

you can manage postbacks and you can see that I have a weak and track postback URL because weaken track is like an affiliate link tracking data source platform whatever you want to call it if you're doing payer click it makes sense to have one and what this does is this is for a gold Code and it's everflow so it's their own affiliate software I went to their postbacks I went here and I clicked on postbacks and then you can see it's an active post back and I grabbed that from weeken track so it says everflow

here it is this is it copy paste this so it's an API post back now what it does is it pings all of these data sources so if a conversion occurs if leader sale occurs on the Brand's website it will Understand that based on the URL because it depends the Google AdWords URL will then understand it based on the click ID based on all of that stuff it will then show up in we can track as data so if we go to like you know reports it'll show up in in the data if we go

back to let's say July some of this stuff's tracking so it'll show click date sale amount Revenue amount pending all that data it'll show up in the data and then it'll also push back to AdWords and show up in The conversion column so that's how a postback URL works I don't know the technology exactly behind it I just know that if you set up a postback URL and you you can either either uh your affiliate software network will have a place where you can find it and add it or if it doesn't You' have to

email the affiliate manager and say hey can you add this postback URL for me okay so let's get into creating the actual pages so let me show you a couple examples so A comparison page and then a how-to page and how that might work so first is the comparison page so this is just a simple Page Builder and you can see I just edit this individually so you create you know this is a Content box this is a piece of text this is a three column setup this is a button and this is where the

affiliate link would go so for example I click in the button I can see this is the affiliate Link in the Target URL this is an image this is an image this Is text so you're just creating a three this is a three column setup if I select the whole block I can select you know oh there's a border to it there's a one pixel border I can make it more I can make it less so it's just simple design drag and drop uh WordPress page builder really simple this is you know once you have

the template down it's pretty simple so I can say if I select this whole box I can say let's duplicate it and now it it's Here and then I change the information change the link and it's pretty simple to do that once it's set up it's easy to change the text add more you can say okay let's duplicate this add another brand here change the logo up here change replace the image and edit the text so these are just individual like this is a Content box and then inside of that like if we look at

this across the board there's content box under that's three Columns column one two and three this has something kind of here just to like block it it's just like pushing it down a little bit a button text logo so it's a three column block and then individually inside of it you can edit each individual column you add text you just add things over here so you can say add text I can add some more text like under here and then you just do it and you you know you want to change it based on mobile

versus Des desktop and you can View it so it's really like when you're editing a landing page like this on mobile you just want to make sure that the layout and the spacing is right because if you don't you know check the spacing it could be like way up against here or it just looks weird so you just kind of QA test it and you basically looking at layout and position changing for example this text I'm going to say let's bring it in more I wouldn't do this but you know change the layout Change the

format and it will change it only on mobile and then if you go there it looks like this so they're really simple to create these types of comparison Pages once you have one template done then you can just duplicate the page and change it that way now again I said part two is how to page so there's another way that you can run PPC and that's for how-to articles now I don't always recommend this because most most howto articles Aren't very they're not narrow enough to generate affiliate Revenue if I have one like how to

start a business is the keyword and I want to write a large post about that I don't know what type of business they want to start I don't know if they need a website I don't know if they want to have a domain name I don't know if they're are local business I just don't know what affiliate product they want but something like how to start a blog that I did that's kind of Direct if you're going to start a blog you need one thing to start with and that's web hosting so I had a

more optimized version of how to start a blog that is just a simple landing page and it doesn't it's not indexed on Google with a WordPress plugin like yast or rank math you can just say don't Index this page that's you don't it doesn't show up in Google search results it just lives on the site it doesn't matter it's ignored and that's best for PPC so you Can see it's optimized a little bit differently than like some really long BL blog article so if you see my longer blog article that's ranking number three for how

to start a blog for the keyword difficulty 86 pretty hard one that's ranking number three but you'll see that that one looks a little bit different and is way longer it's just very long it's not really it's just optimized to rank and do well there's a lot of common stuff now this one is more Optimized for affiliate Revenue specifically and if you're doing howto this is how you would do it so welcome to the blogging guide a little bit of social proof made a million dollars three years in a row with this one website link

to a Forbes article about me here how this 32-year-old entrepreneur makes 80k a month blogging and you know that it's legit because forb is actually valid they don't let you just make up a claim you have to Send them bank statements and stuff so then I have this so the main thing is too long didn't read here's the five steps First Step get your blog online use Blu host so here make sure to use the Blu host link you get a discounted price here it is and then here's how you actually do it so you're

giving them how to do it and then the step-by-step guide of how to actually sign up so it's like once you get here you get here and then you see this and then you do this this This this this and then you congratulations you have web hosting now step two is figuring out your Niche and keyword strategy so it's good because you you get it out of the way early you put a uh the affiliate links are part of your process and a how-to post they're part of your process so this is kind of a

midf funnel PPC landing page for a informational keyword like how to start a blog for example now again the math can kind of break if you don't negotiate If you're not making a lot of money I could be making $100 $125 for a Blu host sale but I could be spending $3 to $5 per click and I'm losing money that's happened before too so you have to negotiate with the affiliate managers talk to them and optimize it but those are the two types so really high intent traffic goes to the comparison page for the best

product category and then you can do how to and uh informational content going to a page like this it Just has to be optimized with the affiliate links as part of the steps all right so how do you optimize these Pages well first include the most important call to action and info like the main thing is it a 30-day trial is it a 20% off deal what is the main benefit of buying through your affiliate links and they put the brands in the correct order based on the data based on what you're making and based

on the relationships so we have to realize that this is a Personal thing where you have to talk to people at the company you have to say Hey you know I want to put you at number one but Brand number one right there is right now they're making this much per click because it's all about earnings per click if I send blue host a click how much money am I making if I send Wix a click or BL you know uh Shopify a click how much money am I making so say Hey you know I'd

love to put you number one in this comparison chart but uh Wix Is there right now they're making $10 my earnings per click you're only making six so like we have to think about can you raise the commission rate a little bit and I'll put you up there it's it's actually kind of an interesting um thing because it's these comparison chart pages are way more important than you would think to Brands we had when we were when I was working for the tech company we had like CMO the VP of marketing digital marketing director and

Me negotiating with some uh people at this affiliate small affiliate company talking about you know because it's it's important PPC Affiliates drive a significant portion of traffic and sales because they're just bidding on stuff and getting the number one so the math is scalable uh usually the barrier to entry is that it can cost money to start so you have to kind of have some testing money to get started with and the most important thing though is sending Traffic to the best landing pages so you have to ask the affiliate managers what's the number one

best highest converting landing page because you don't want to send traffic to a landing page that doesn't convert so they'll send you one they can hey this is the highest converting one right now or better yet let's do a co-branded landing page I'll put your name on it whatever but usually it's just get the get the highest converting landing page so how Do you get a campaign live well first you got to check and make sure the affiliate links are working you don't want to start a campaign and they're not so you can just click

on them validate the data in the affiliate Network that you're in or the affiliate program make sure your campaign settings are good to go everything's set up you're not going to spend $1,000 a day right you're kind of start a little bit safe if you want to you can also if you have a new Account like get $250 ad credit from Google spend 50 get 2 I don't know what the exact thing is but you can find promotional ad credits when you're starting a new account and it's really important to talk to an affiliate manager

before going live so don't just start the campaign without talking to anybody at any company you should talk to an affiliate manager first and say hey I'm starting a new PPC strategy um what other PPC Affiliates are you Working with in a conversation how much you know what are the typical commission structures look like I want to drive significant volume but I want to make sure the math works I want to have you number one in this article what do I need to do and just starting that conversation might double your commission right immediately you

never know so it's a really important thing to do uh one other note is there's a tool called spyfu that can do competitor Research so I put it in something like money.com which is another big huge site and they do affiliate too you can see like that they overlap with other sites what are their keywords that they look at uh their strategy that they bid on include these keywords include the search volume that's this include only the cost you know these that are cost per click here and you can see all of their strategy you

can see their PPC overview The amount of clicks so you can see they've been lowering the strategy over time they might be having moving this to another brand but you can see a lot of stuff here with spyfu uh the top competitors you can view all the competitor data so it's just another interesting tool that you can look at I think it's uh they have a promo going on with this rival flow or if you sign up for a trial Of that then cancel it it's like $9 a month for this so it has some

interesting info so let's talk about the math behind this though so let's say you're in the retirement Niche it's CPA meaning cost per acquisition meaning that through your affiliate link they actually have to purchase something let's say the cost per click is 10 bucks each brand in the list gives you a 5% CPA so the nice thing about affiliate PPC is you can make money from the first Brand but also the second third fourth and fifth right it's not just the top one that you're promoting you're promoting them all while the first one will get

the most clicks every single brand needs to be monetized but let for this example let's just say they're all paying you 5% CPA so if someone signs up for a $100,000 retirement plan you make $5,000 so if it's a $10 cost per click 100 clicks cost $1,000 and out of that 100 clicks at a 2% conversion right let's say you get two leads and of those two leads with retirement plans usually around 30 to 50% will convert potentially let's just say one lead becomes a sale of a $100,000 retirement plan in this example those 100

clicks costing you $11,000 made you $5,000 that is a 5:1 return on ad spend that is a really good example or no one converts there's a random sampling of people right 100 clicks could work if the right Person is there searching in those ways but and that can get you this a really strong return on investment from there You' want to scale it up and be like okay this is working really well or no one can convert we just don't know yet now here's an interesting example what if you made 8% instead of five just

a little 3% more can be really high in a high ticket category so instead now the 100 clicks cost you 1,000 you got a lead but now you're making $8,000 for that same sale that's 8 to one or again no one converts or let's look at a more realistic example so let's say it's again $10 per click you have an 8% uh commission rate 500 clicks cost you $5,000 we're going to estimate a 1% conversion rate on leads so 500 clicks you spent five grand you got five leads one lead then becomes a sale of

a $100,000 retirement plan you spent 5,000 you made a ,000 that's probably more Accurate a two to1 return is really good for affiliate marketing it can be a lot higher it depends on the product category and oftentimes it's almost like SEO where like there's timing is a kind of a factor because once something is oversaturated with PPC affiliate players and the brands and all that stuff the cost per clicks get really high so you'll see like in consumers advocat money.com one of these sites they might run like online dating sites is one of Their categories

they take it up and then they take you notice they took it off maybe it didn't work but or tella Health that's a new one or what's new right so new and emerging around different types of home security who knows AI stuff sometimes the cost per click is lower When there's less competition so timing can be a crucial component but again this is an example of something that could work now let's look at a CPL example so cost per lead So let's say your cost per click is five bucks each brand in your list gives

you a $200 cppl 100 clicks cost 500 bucks so you got two leads out of this you spent 500 you made 400 now you're losing some money you need a higher cost per lead or you need to lower your cost per click so this can happen often too I spent more than I made happens all the time with campaigns there's no guarantee that you're going to find the right Niche the right programs the right strategy so you Have to be careful with this stuff so you could say hey I've been trying the math just isn't

working affiliate manager we need to hire CPA often times they might say hey that's all we can do then you might have to pause the campaign or find ways to lower your cost per click to lower your cost per click you just set that limit lower you can expand out but set it lower or you know lower your budget whatever you need to do uh cost per click sometimes so Sometimes Brands will pay you on a cost per click basis so they'll pay you this is very rare this is only for like some of the

large big companies like Salesforce and monday.com but they'll pay you for clicks so you're paying for clicks to the ads and then you're getting paid for clicks on their affiliate links so it's weird math but let's say each click cost you $10 but each brand in your list get gives you a $12 cost per click so you spend a Th000 now those 100 clicks get 120 affiliate link clicks cuz people will be clicking up and down the list you spent 1,000 you made $440 1.4 return on ad spend you want like a 2: one you

want first to break even and then you want a 2 to one and then you can scale up from there just increase your daily budget so ultimately that's a lot of information there's a lot of math and data behind this you need the best Possible commission rates to start this isn't for everybody this isn't a way to just put some ads and you know get some traffic to your blog this is a very Cutthroat uh competitive monetization path that is scalable and can work you just need to do it the right way by negotiating first

having really good comparison charts and getting really high commission rates and then optimizing and managing PPC campaigns so that was interesting to you it's kind of A different thing that I haven't talked about before but it's uh interestingly how my career started back in the day doing pay for click back when I was like 10 years ago so yeah it's an interesting business model uh we do teach it inside of income University so income University is one of our it's just a monthly recurring subscription we have all of our random courses in there things like

PPC affiliate marketing local agency stuff blogging with AI um All the latest AI Frameworks and stuff is inside of income University we teach I have a course going on right now on PPC affiliate marketing so we do that and then you know if you want to learn more about the blogging side the content you know getting free traffic because that's more sustainable long term than spending a bunch of money and hoping it works that's why we I mainly focus on hey let's not have you spend a bunch of money let's get you organic free traffic

From Google from LinkedIn YouTube Pinterest all the different traffic sources build a true brand this year uh then you can get all my AI Frameworks click the link in the description below sign up for the free training you get all my AI prompts the Frameworks to scale your content and then an AI Master Class to go along with it for free so sign up for for that if you're interested hope you like the video ask any questions you know I'll do my best To answer them and check out other videos on my channel I talk

more about like blogging SEO YouTube scaling content businesses like the video subscribe and I'll see you in another video