How to Increase Shopify Conversion Rate

you spend tons of time and money on marketing platforms to increase your brand awareness drive people to your website and ultimately get sales but if you have a low conversion rate you're losing money on every single dollar you spend and limiting your potential to scale out of all of the eight figure Brands we've worked with over the years not a single one of them had a low conversion rate problem because the reality is if you have a low conversion rate you're not going to be able to scale to a figures now this is probably unlike

most of the videos you've watched on how to increase your conversion rates most of the videos that I've seen on conversion rate optimization usually just give some tips or tricks or apps to help you increase conversion rates relatively quickly but what most of them don't address is the actual reason behind why people are not converting and why certain apps help them convert better now we help Ecom brands do this by really dialing down their email email marketing and SMS and in this video I'm going to run through two main things number one will be how

to actually understand where your conversion rate problems are happening and why the second thing I'm going to run through is the tips and tricks to improve conversion rates at each stage in a customer Journey now by the end of this video you should be able to effectively identify why conversion rates are low on any Shopify store so let's Dive In in now before we even look at the website the first piece of the puzzle is going to be getting a marketing system working that's driving traffic to your website this is the awareness phase of the

customer journey and it may sound prettyy straightforward but it starts with a website visit the key thing to look out for here before moving on to the next step is your bounce rates are you getting a lot of people to your website who are bouncing quickly after landing not only will this impact your conversion rates but it will also impact your cpms on Advertising platforms if it looks like people aren't having a great experience they will increase your cost to advertise on their platform now some of the main causes of high bounce rates are poor

traffic number one this is one of the most overlooked pieces when it comes to trying to increase conversion rates setting up a traffic campaign on meta boosting posts or getting a ton of traffic from generic keywords on Google can cause this while on the surface it might look like you're doing a great job and you're getting super low cost per clicks cost per click is just a vanity metric and if it looks too good to be true it actually probably is for meta take a look at the country the traffic is coming from I.E if

it's coming from India lower quality traffic and take a look at what placement the traffic is coming from too I.E the Audience Network may be super cheap and it may look like you're getting crazy cheap cost per clicks but it's usually garbage traffic for Google make sure you take a look at what keywords you're actually bidding on if you sell wedding dresses for example and you're bidding on dress as a keyword no bueno you're going to get a ton of irrelevant searches people just searching for a dress or what is a dress or maybe they're

looking for a translation of what that actually means and they speak Spanish who knows now the second major area to look at is low website speed use a website like PPE speed. web by Google or gt metric to determine if pagp speed is an issue for you it's kind of cool they actually give you some tips and tricks right in that tool that'll help you improve your website speed now assuming you're good to go with traffic and your page speed is all good now the next thing is to take a look at how your flow

goes from your ad to your website now typically when you're advertising you want to make sure that you're sending people to the appropriate product or collection page not just the homepage this will also help with conversions what we call this is Adent it's maintaining as scent from your ad to your website we want to make sure that what people get when they click is what they actually expect no surprises here if your ad had a video of a certain product send them to that product page this is the next step of the funnel and this

is the consideration phase potential customers are viewing products and just shopping around to see what they're interested in people at this stage who don't proceed any any further typically need one of two things either more info about your products like they just weren't convinced enough to add to their cart or they need to see other products because they weren't interested in the one they viewed in the first place now this all comes down to optimizing your product pages here's a few tips on how to improve your conversion rates from product view to add to cart

number one make sure you have as many pictures of your product at different angles showing different benefits different features and especially if you're selling apparel have them on a human being people can't imagine what something looks like on themselves if it's not on another person if it's just laid out flat not great check out Lululemon as an example here now the second thing here is just have a product title that makes sense check out what the udie has here and the same thing with lemon I see way too many Brands make the mistake of trying

to be super cute with their product titles make them clear and easy to understand now just below the title have some reviews to Showcase social proof check out the udie again and see what they're doing with their social proof here this will go a long way to instill trust and credibility for your brand no one wants to be the first one to party I've also seen a lot of Brands make the mistake of having a CTA that just Blends in or is way too far down the product page the CTA should be above the fold

on mobile and it should pop take take a look at the ctas on Lululemon and the udie make sure that ad to cart button pops and as you move down the page no one wants to read a short story on the product keep it clean highlight the benefits highlight the features if needed and make it easy and accessible for people to understand why they should buy from your brand in the first place and if they want to learn a little bit more make sure that's available too one great way to push people further along the

funnel is is to implement a browse abandonment flow or a retargeting campaign on meta just make sure you're actually addressing people's objections here if you can speak directly to people's objections you'll get a lot more purchases because you're actually handling those objections then if they see something they like they may add it to cart which would indicate step three in the customer Journey which is preference so you've got them interested enough to add a product to their cart sometimes at this stage they're just distracted by something and just need a simple reminder an abandoned card

flow or meta retargeting ad specifically for card abandonment can go a really long way here now if you're using an abandoned car flow we typically want to start with just a quick reminder if that doesn't work well enough it'll often come down to just one of these factors product price not enough info or trust this is where you need to dive into some of the benefits of your products versus others talk about the value that your products will provide to customer customers and highlight other people experiencing the desired result from your products and show people

exactly what they're missing out on for most Shopify stores you're not likely to experience huge drops from add toart to initiate checkout it's pretty standardized and the thing is there's not much you can do unless you want to install some apps to customize your cart or customize the checkout process that said though one of the things that a lot of people get hung up on is the difference between cart and Che checkout while very similar someone who has initiated checkout is showing a higher level of intent to purchase and will likely have slightly different objections

than someone who just added to cart typically if someone initiated checkout their objection is not price related or at least it's not purely price related while it can be they see value but they may be stumbling upon a couple of things again it could be trust it could be is it really right for them it could be shipping costs or it could be shipping time now this is one of the most important email flows that you can set up the abandoned checkout flow so here's a template that we use for most of our clients to

build out the abandoned checkout flow depending on the size of your aov it might take a little bit longer for customers to actually convert so for some of our clients like Furniture clients it takes up to 3 weeks for people to actually make a purchase this is normal it's a bigger decision and it takes longer to make that decision what I would recommend here is just space ing out your email slightly more so you're not hitting up people too many times in a short period of time when it's natural for them to take a little

bit longer now the final stage in the acquisition process is to actually acquire them to get them to purchase if you've got them this far great but the journey does not stop here doesn't stop after the purchase if you want people to come back or if you want to build a referral program you need to make sure that people are actually getting their desired outcome most brands completely drop the ball on this so like I mentioned the first thing you need to know and identify is where the problem is happening and why if you just

say you have a conversion rate issue that's not helpful to you or to anyone else start by identifying and pinpointing exactly where the problem is now there might be a couple different areas here but start with the area that is the biggest bottleneck now I don't want to give you benchmarks of each one of these things cuz they're going to vary largely based on your brand and a couple of other factors but here's one thing that many Brands Overlook they end up Googling what's a good conversion rate for Shopify they find a document or a

blog post that says the average is 2 to 3% and say oh I have a bad conversion rate it's only 1% but here's where they may be wrong conversion rate varies depending on the industry and largely depending on your average order value higher average order value lower conversion rate lower average order value High higher conversion rate we've got clients with a 3% conversion rate that are doing exceptionally well and we've got clients who would not be profitable with a 3% conversion rate which is over 10 times the other client so if you're not sure just

ask in the comment section I'm happy to help you out and help to identify where that conversion rate probably should be beyond the things I mentioned above that can be really easily Quantified there's a couple other things that may not show up in this type of analysis here's a few instances where conversion rates may drop for a reason outside of what I just mentioned product availability if you're sold out of your top products seasonality while there may be some ways to combat seasonality seasonality can have huge impacts on conversion rates for example we have a

client who sells soup and they were freaking out because their conversion rates dropped in March now at the end of the day people's interest and searching for Soups really Falls dramatically at the end of January so the fact fact that we're seeing a conversion rate drop in March is actually pretty good it means we've held up longer than most brands probably are so looking at this people are just probably less likely to buy soup when it starts to warm up a little bit more selling bathing suits you're probably going to experience very similar Trends here

but inversed another one is timing did you just have a massive sale or product launch if the answer is yes there people probably just spent a bunch of money with you or they just spent as much as they're willing to to spend with you so sales are typically going to be softer after a big sale anyways I hope you got a lot out of this video and if you did i' invite you to like And subscribe it really does help out a lot and if you do have an Ecom brand and you're doing over $50,000

a month in revenue and you'd like to generate more revenue and more profit from email marketing and SMS I'd invite you to apply below there's a link in the description and you can check out a quick video and then you can apply to work with us there thanks so much for watching and we'll chat soon