Making $1,000,000 In 1 Day

[Music] so guys welcome to the icon Amsterdam office it's uh still quite empty but we're the only office in the streets that still people are here it's like 7:45 so the seale starts at 9:00 a. m. can't wait to have it all started and going to be here at the team team worked very hard over the past months it's normal things so yeah come upstairs we have planned a massive VIP day so the website of ion right now is uh completely uh locked nobody's able to access only at 9:00 a.

m. we've hyped up a lot of people with our uh VP strategy that we have been able to successfully execute over the past three years since 2021 but this year will be the biggest yet last year we did two 50k in one day on a closed store closed store guys with barely no ad spent it's time to let all hell break loose time to print you will press on the on the red button yeah it's 9 it's tested let's go okay first Demo's out we live we live all [Music] that's how we do light [Music] work yes guys that's 39 minutes in and we're already over 100k in sales so crazy doubled last year's uh 30 minute speed record but it was the plan right you see everyone all the team here everyone is locked in laser focus each department making sure that everything is pinpoint perfect but it's good to see because we worked for very long time up until this moment and right now you see the counter here counter is uh putting in some effort as well sweating a little bit for all the the numbers but uh we have a password on the store we send this password to about 60,000 people the customers from the US still have to wake up so they will most likely shop later and tomorrow is really the big day I think we uh now had about 2,000 live visitors at Max but tomorrow we'll expect way way more we really doing [Music] this so guys the new Icon puffect jacket BR come on let me sh this thing up just look at this it's nice stands out good quality see the detailing icon my colors watch to match yeah we got waterproof windproof lightweight Comfort plus as well what else you need man late guaranteed pushy juice consistent soul soul get get out of oh [ __ ] money because I need to sh more at ion give me that camera I show your camera more I because I missed out last year nice mask of our icon movies you already saw the behind the scenes in the recent video of the movie so we were like okay we need to keep the mask ourselves you know because maybe in the future we will do a robbery ourselves as well so let's see the recap of today we got some cookies that we shared with all the team everyone was munching here munching extra nice because we did in uh 30 minutes we did 100K at the moment we're almost at 300K already at 300K because we still have the UK and Us store I think now we at 320k or so it slowed down a little bit in the afternoon but it's normal because we are not running any ads we still have 12,000 leads for the USA that we still need to send the email so we'll send them an email I think in like 1 hour or so so I think we will still do with those leads roughly 50 70,000 something like that so we will end up I think around 400k today so still blessed still grateful blessed that uh the store didn't crash emails landed we have leads we are doing numbers what is it a a Lambo in a day like you can't complain of course you always want and desire more and better but bro I've had times that for example 2 years ago we send out the password everyone is on the website I'm like why are the sales not going fast was the add to card button was not working it was not working because we had a password in the store but I didn't know so that was a complete [ __ ] day and a big ass L and now it's uh it's a w tomorrow is uh is the big day if you thought these numbers are crazy like to do 300K in a day 400k in a day well history in the making exactly what Ruben said history because like look look when you do your first 10K day it's it's a huge milestone first 100K month huge milestone I remember that was like my dream to do 100K in a month right I did it then later down the line managed to do 100K in a day which is mind-blowing then we had the 1 million in a month achieved that in 2021 with the same exx strategy the password strategy we're doing right now but bro if there's one thing that I never even dreamed of because it's too crazy it's too stupid to do or to even say it is to do 1 million in a single day and there are not many people that can say that that they've ever done that in their lifetime many even millionaires or entrepreneurs that are doing phenomenal they cannot say say that they've done a million in a day because it's massive and we are ready so still got to do it but we will do it see you [Music] tomorrow damn she fell hard I stopped the car we got to help the woman she tripped there you know they they think all these guys in the eurus they only care about themselves oh bro I saw this woman in tripping got to help BR that's why you should not drive bikes here in Amsterdam with the rainy weather so today will be big it will be insane so the sale starts in only 1 hour it's it's just crazy to when you when you think about it the numbers we're going to do right now with the team that we have and we're just on our way right now while the team has everything ready and a few years back we were running around the clock it has just become a real Corporation and yeah it's it's you sometimes you cannot even describe it in words because um for me and my brother a lot of things have become normal and we uh got used to a lot of things dealing with pressure stress uh achieving massive stuff but what we are about to witness today is far from normal this is there are very few people who can ever in their life say they've done something like this is and we're just sharp you know and it all just started with a goal that we uh yeah Set uh beginning of the year to do uh 1 million in a day because last year we were already so close but it didn't happen while we already achieved our expectations last year so I think uh this year in like March or April we sat together and we made the goal also we checked like okay what's needed to reach this goal and we went after it we purchased the inventory for it and of course it's a huge huge number that we will hit today but it's not about that it's about that we buildt out a company that is capable to do such numbers and that's something that we will be really proud of if it happens today you know because a number is just a number and of course you can look at that number once you reach it and be like ah this is sick but it's not about it it's about what's needed to it's about doing exactly that what no one ever thought you would do it's doing exactly the opposite of what all these Nays say start like oh it's just a Drp Shipping Store I can is not a real brand oh it won't last that's were all the things people said in the beginning and you know what it did it only made me more hungry it only made my brother more hungry because we are fueled by by by doubs we are fueled by people saying you can't do this stuff and that's why we have raised the bar year and year over and over again that's why we strive for excellence that's why our departments are this strong that's why we test so much more than competitors that's why going into 2025 you will see a complete new icon again at a higher level because that's what we demand and the last thing that I will accept is that one of these nay areas is like see see they ain't doing it and no no every time and time again we come back we hit it bigger and that's the number one thing I'm proud of right now how the [ __ ] have we created a brand like this while everyone said it wouldn't be [Music] that so guys this is the performance of uh yesterday as you see we only have 6K in at spand this was mostly just uh retargeting and advertising yeah the password for our website the people that are on the F list we did 409k in Revenue crazy 66 R just because of course we don't have much X at spent and then 250k in net profit almost 3,000 orders so overall very happy and pleased how it went yesterday I'm overall I'm happy when I look at what we've done we could have done it better for sure we could have built more hype because yesterday was a hype day so if everyone has fomo everyone is on their toes to buy an icon because they have a password they have the biggest sale ever I just think we could have played it a bit better together with the team who are in charge of the overall messaging but that's also something that the part of the learning process of the team you know I know how to look at things my brother knows how to look at things we have a team that needs to execute upon it and for them it's a journey as well but the website didn't crash down uh we were able to uh do like what was it 100K in just 30 minutes which also a new record so I think the mistake that we made this year is uh we were trying to get lead worldwide so also a lot of leads in America so I think we got like 12,000 leads in America and those leads were less performing than expected the leads that performed the best were the ones for example in the Netherlands Germany and the UK where we already a bit bigger so that's a lesson that we have for last year that you really want to get like leads in the countries that you already are very established and where people already know the brand but yeah we learn from it those are just some small things but as a whole Nothing in life is perfect and we did very [ __ ] good very good and yeah mostly hyped for today but the overall feeling is very positive very positive and and we're calm I'm happy with that because it has been different too we've had days where we were stressed out cortisol levels through the roof because everything is either crashing down or something have to be fixed last minute that was not the case yesterday so 30 minutes guys 30 [ __ ] minutes feeling ready for today bro one ready yeah man putting a lot of hours in the last 2 months today is the big day to make it happen I think today we launcing 300 350 ad creativ and combined with all different countries together I think around 500 also with Tik Tok and Etc very curious how it works today I think in a half hour we we're going to launch the sale so we plant the ads already in 4:00 a. m.

last night uh to be sure that everything is live at at 9:00 a. m. because last year we had a little issue there this year we want to make sure that everything is going live at 9:00 a.

m. yeah hopefully we get uh the right RS back of course but uh everything is checked also with email website stock so uh yeah let's check how it works today now make quickly the caption for the campaign video that's love breaking news the icon Black Friday Shipment has been stoning Shoppers are urged to move quickly before all items sell out now as you do the email marketing for Icon so what have you scheduled for today yeah so at 9:00 a. m.

we sent out first email this this one worked really good took some things from last year that worked really well so uh very clear and uh later today we sent four more yeah we sent a few text emails resent emails to the people that didn't uh opened we sent emails that people that didn't clicked and you say we sent late today four more like some people they like what four more I only send one in a day yeah but we just send like every two two three hours an email just if the performance is good we keep sending so for example if somebody has their own brand what's the tip you would give them for the email marketing regarding with sales periods like Black Friday stay consistent and come up with every time new ideas and New Concepts especially with New Deals what you always do good is like a clear headline good call to action straight away some people they put way too much text and then the call to action all the way at the bottom but people are on their phone they need to instantly be able to click the TT no nobody reads it actually so just call to action and the offer so SS life offer very clear with some spacing uh with it and uh yeah exactly and what's next to that's very important with the sales period like Black Friday you really want to see emails as ads you know you don't want to think like okay somebody goes to their email opens it reads it no you want to see those ads ads you can also resend multiple times a day because ads is just like okay it pops up in my Instagram and then maybe I will click on it but also a lot of people see your ad but don't go directly to your website but have your brand in your head and then later at the day I know there we advertising so let's go to the website and then directly purchase it instead of through email that's why you want to keep sending out emails so people have for example notifications pop up in the phone they want to create awareness uh a lot with email and that's what we do with Black Friday so we we just are in people their head the whole day the whole week so yeah good things okay guys let's go time to [ __ ] take off you can cut the tension with a knife here yeah yeah that's from the caffeine wait until they start landing and then you'll see the live visitors shoot up [Music] [Applause] so guys the complain video with Rico we just posted it 10 seconds ago so of course in the last video of I you saw how we uh did the production of the video but it's crazy to see that it's now live collos with him so this will go over the complete internet trust me so how many months in advance do you plan for something of this magnitude one year you've been planning for a year yeah like after after last year we just slightly missed the 1 million in a day and straight away we made the plan for next year first thing we did is uh bring Marketing in housee like paid media we let go of the agency we worked with and it was a very good move because right now we have full control on the edge last year we had the issue that our agency was from the US wasn't up at this time and we had issue with the ads not spending and we could only fix that a couple hours later that that only mistake led us to not doing a million in a day and uh the plan was basically already made that year or that moment to do these numbers this year how did that feel for you to not hit it can't I can't lie it was it was a bit of a mixed feelings because the initial goal was to do a half a million uh on on that on that day but the results were so good on the FP day that we were like we can do a million and basically we could do it so overnight we basically changed the target to million in a day and then we did not hit it so even though we did huge numbers a lot of stuff went wrong so um happy but not satisfied that was the the feeling [Music] [Applause] yeah I see everybody uh Wilding what's what's going on we are live currently doing a crazy clothing Hall and explaining more about uh yeah the new collection that we have so one of our best creatives is now live so it's sick again with me 5' 11 6' 3 on Tinder really good at this we're live guys we're live So currently the Anon h t one of our all time bestsellers we didn't shot it the fenna shoot we did in September so right now check okay where's the item and how we can get it shot ASAP to still get it launched as soon as possible as the stock is already in but we don't have yet the content for it to Launch now also probably photoshopping the images and I'm checking with some creators if they can shoot it on on a shortterm basis to still get the content in very quickly so that's currently what I'm working on I'm managing the website with those two amazing guys and we are just making sure that everything is up and running nothing is breaking during these high traffic days yeah and that's it we just need to keep the collections maintained always up to date most of our contribution was before the sale started the past few weeks have been quite intense setting the store upot pressure and yeah making sure that the store looks absolutely neat and user friendly how important would you say to have somebody that takes care of this tasks in house oh super important if if you look around every every brand has inh house e-commerce and it's super important to have merchandising also in house it makes everything a lot uh smoother and um easier you don't depend on anybody you don't depend on an agency and doing these numbers you don't want to dependent on anybody you just want to have everything under your own control speed is crucial yeah speed is crucial for sure as you saw we're now around 100K performance is a little bit off compared to last year when I compare it in the first hour we did a bit more it's not a big problem because at the end of the day the most important thing is how the ad perform during the day so we just have High Hopes the rest of the day the performance will go up and Peak a isue you never know how things will go we will see you know we did everything that we can there was a few small issues could be better for example with sending out SMS yest today building a bit more high but it is what it is so we will see what do they [Music] bring so guys Sals is going all right so far uh beginning started quite slow slower than we expected but now it's picking up again the last hour we around 40% higher in Revenue as last year so hopefully we can bring that to like 50 60% and then I think we will hit the arget of 1 million for sure and what's very important with this is on a day like this you really need to be active you need to be on your [ __ ] you really need to look into the data because then based on the data you can make adjustments you know because if we were just like okay this morning our performance is not going so well just sit down and that's it then the rest of the day will be [ __ ] well now we're like okay what can we do to make the performance better on certain items we put more discount maybe we can change some ads up we can do things differently and then you see that we can switch up on the whole day and still hit our Target you know so never be like if something goes wrong H it's [ __ ] up it's [ __ ] no be like okay what can I do to make performance better all right guys quick update we're here downstairs in the office behind me everyone is putting in good work so it's 3:30 right now we are at 350k for the day so as far as I can see we are very well on track to hit that first time ever million in a day so that's going to be crazy and also crazy to see is how the brand has has evolved over the years so there was no office started in my mom's bedroom and now we have here like a lot of the items that have also evolved very much I can really started as like a skinny fit bodybuilding Street Wear trap kind of brand it was was very different like it was not just we stood out with like these skinny jeans but also the way the website was designed the way the social media looked it was just very unique hwi the slogan stand out from the crowd that was what I was wearing and that was what was working in the past but one of the things you have to understand as an entrepreneur or with your brand you got to be Innovative you cannot just lean on what has worked for forever so portion of the team here we have more of a meeting room so here we do daily meetings with the department weekly management meetings I often record some videos here as well and yeah excited for the rest of the day it's always unique and special to have days like this because the first black Fridays I was all just me by myself in my laptop stressing out making sure everything is perfect things crashing down now we're here with everyone as a collective putting in a lot of effort which is amazing because the customer just sees the website but the customer doesn't see what all goes down behind the scenes which is a lot all blessings and should also just motivate every young and upcoming entrepreneur or not even entrepreneur yet little kid that everything is possible because this really started as just a small and simple drop ship store with just a dream to make some money and look what uh we got right here right full office everything good so let's so this is the perfect moment for me to quickly interrupt this video will we hit that 1 million in a day well you will see guys if there's one thing that I cannot let go without me touching on it then it's Black Friday right now all right you've seen what a simple Drp Shipping Store has done for me a simple shop if I store transformed everything in my [ __ ] life to making millions every single month well this is not just for me I'm not special okay you can change your life within a matter of weeks matter of months but just taking one decision so I don't like to promote anything in regards to my coaching but I have to do it right now I have to do it because it's not for me it's not for me it's for you because I know how close you are to completely changing your reality and your financial situation will such will have such a big impact on everything you do so with that said I'm running a Black Friday discount I never do any discounts and this is also the only time that you will see me run a discount on my program because it's too good it doesn't deserve a discount you've seen all the thousands of people have changed their life you've seen other the hundreds of people I've made a millionaire from [ __ ] zero are you going to be the next one well well only thing you have to do just hit me up on Instagram send me a message with Elite or there will be a little Link in the description of this video and once you've done that you can simply hop on a call with someone from my team will'll explain how the program will explain how my 90-day coaching Works how within 90 days we will completely transform your financial reality so and I'm the only one in the [ __ ] space that gives a guarantee that if you do what we say if you do what we explain in the program you will find success regardless okay and if there's one thing I know about life is that nothing is a guarantee but with my program you have one so with that said let's see if we hit that [ __ ] M enjoy the [Music] [Applause] vi here it needs to be become a one here it's not working yet the machine it's not working it's lagging a bit so we're almost halfway 600k more to go the problem now is we want to spend more on ads but Facebook is uh yeah not spending we've already Yes set scheduled 600k in budget that is now should be spending but it only spended like now 80k or so 65,000 imagine holding you back basically that's holding us back Facebook don't want to see us win that's the issue today I think it's on a Tuesday and we ramping up Spence very quickly way more spend than we normally do so maybe it's tripping a bit it can always turn around you know so we will see in the evening the problem is like this is compared to last year in the beginning we did way more Revenue at 9:00 a. m. so this line is this year but we're now above last year you see here MH so hopefully today it will take a bump here and go there and then we will reach the target [Music] I think the difference with last year is when people landed on the web there are more products they go crazy over you look at the data the units per order a good bit higher we're selling almost four units in order this year last year it was less than three so more people people are adding more products to the basket but we're not getting as many order and the average order value is also higher people they come for a big discount then you click there and then they see only a couple products yeah or then we need to add 40 and 60 as well that's why yeah because in 60 you can put a lot of products Facebook is still not spending what we want so that's a bit [ __ ] because if we now look at the performance we will be I think tonight at 12 around 800k and that's just [ __ ] [ __ ] because for the ad span that we put down we could do easy 1.

3 1. 4 but yeah if Facebook is not spending it's a bit [ __ ] up but what we will now try to do is put extra campaigns maybe even on a different ad account so pray for the best but these are things you cannot control no that's always the the case it's always still a bit of roulette like a casino but overall performance is great today the only problem is that Facebook doesn't us want us to spend more so maybe it will change in the next few hours I hope so and otherwise it is what it is let's get some food well deserved after today and the day is not over still more to come the metag got will'll open the gates maybe not we are at 61,000 40 KS off it of course you see the performance is very good so it's not that the performance don't let us scale but the problem is just that um yeah Facebook will not spend it while the plan was actually to spend 300K today and do like 1.