[Applause] [Music] do you remember recommending a product to a friend that you bought recently or have you ever recommended a restaurant to any of your close relatives that you were satisfied with the way people advertise a product or service organically is called Word of Mouth marketing and compared to almost all other types of promotion this is the most effective because people trust the advice of their friends and relatives more than what they see on TV overall Word of Mouth marketing is the most effective way for companies to increase sales for example suppose company a repairs
Williams house and William is pleased later William's friend Michael is looking for a company to repair his house in this case the first method of searching for Michael will be to consult with friends and relatives when Michael asks his friend William if he knows a good repair company William recommends company a which he's pleased with and so Michael takes advantage of that company in the future Michael will also recommend this company to people who ask him this leads to a chain recognition of the company this story is a simple example of Word of Mouth marketing
the question is how did that company get William to recommend that company to his friend of course the most important Nuance here is that the service of the construction company justifies or exceeds Williams expectations in other words the high quality of company a service was the reason as a result William was satisfied with the service and he now advises his friends about the company and subconsciously thinks Michael will be happy to use the company and thank me he will say it's good that you suggested the company to me or he'd go find a company he
didn't know and they wouldn't repair the house the way he wanted as another example when our teeth hurt we look for a dentist we ask our friends and relatives first if they know a good dentist because human health is a sensitive issue and therefore we want information from sources we trust the most that's what most of us do a small number of people may go to the doctor relying on advertisements they see on TV or the internet it's true that there are people who go to the doctor believing in such advertisements and this doesn't mean
that these advertisements are false it's just that what we're looking at here is that people trust their friends and relatives more than advertising even Nielsen one of the world's most popular media research companies found that 92 percent of consumers trust the advice of friends and relatives more than any advertising in fact Word of Mouth advertising doesn't just happen when you consult your friends and relatives it can also be based on the opinion of a group of buyers an example of this is online shopping suppose you want to buy a Canon camera on the internet in
this case in addition to Consulting friends with knowledge and experience in this field you could also consider the views of other customers who've purchased the same model here and directly the opinions of other people you don't know also perform the function of Word of Mouth marketing if someone who owns a business or wants to start a new business asks how can I make Word of Mouth marketing work in my business the answer to this question is to pay attention to the quality of the product and service you offer because people do not recommend poor quality
products to their friends when we say quality product we also mean customer satisfaction in the relationship from the first moment of contact with your company to the last moment in this case when the product is of good quality Word of Mouth marketing will start for your product as well as another Factor once you have quality if your business is on a digital platform then the feedback and evaluations of past customers will be useful it's also an additional advantage to have short videos of satisfied customers talking about the product it's important to note that in addition
to Word of Mouth marketing other types of promotions are also very important of course as long as it's used properly
