Making $1.8M/Year at 21 With YouTube Faceless Channels

Just YouTube Revenue last year alone was 1.4 mil my other side hustles are like another 400k for example this video made me like $69,000 in Revenue this one U made probably like $67,000 in Revenue five clusters that run on each celebrity Channel they produce one video a day $20 for the voice over then $30 for the script writer 30 to $40 for video editor and then like 10 to 15 bucks for the thumbnail and then that's your entire Video the next video we uploaded was literally like 1.2 million views in 48 hours or something like

that to do 100 Grand a month on the channel you need insane amounts of volume and what once that happens over those last couple months I've made close to half a million of those channels welcome Noah to the one of 10 podcast thank you thank you good to be here yes and we also have vexan the number one YouTube strategist in the world so yeah Noah how old are You and how much do you make per month um well in truth it it is something that's variable just like with any business you have good months

you have bad months but on average um the lowest months will be around 90k in Revenue um and then the highest month will highest months are usually in the 300,000 plus um so but it varies between those numbers depending obviously on um you have RPMs to take into account you have also different seasons where for for Example an American audience in the summer usually watches less YouTube than they do in the winter obviously because they they're inside more so these types of factors they they vary the income a lot and as well as how many

Trends are going on at one uh one time for example so couple uh months back what you had going on is that there was a lot of us politics going on together with the situation you had with um a bunch of celebrities getting exposed and then There were a bunch of other Trends going on and in those types of months what I do is I I really try to write viral content right and those months are usually my biggest month months because um usually in May and June at the end of Q2 uh RPMs are

relatively High they're like the highest they will be in in the first half of the year so you can see the RPMs graph usually go up from from January all the way up to like May and then they crash down back in July as Soon as Q3 starts basically and then they will rise again up until um the end of and the start of December in Q4 um and those are the periods you really want to push for these like kind of like viral Trends right because that's where you will make the most so for

example in May and June I've had I've both had months above like 300 Grand but right like after July hits and and for example YouTube starts cracking down on uh us politics or a trend in Celebrities diet like for example the Diddy situation that you had um then all of a sudden your income is way lower and you have to rely back down on your like your Baseline of channels your Evergreen channels right so there's a there's a mix but my primary income really comes from um those trendy channels okay that's your specialty trendy channels

in general do you do any other style or are you really focused on on trendy um I like I I think I'm the best at trendy Because it's like I I wouldn't say necessarily I'm very good at making like great videos like in terms of like I'm not like some uh I'm not like a Casey nead with like insane creativity or um someone who enjoys overly obsessing over every second of the video to increase retention that's not my thing what I really do love doing is in any business I do basically is working out the

rough lines right and that's what these trendy channels are is they're working out the Rough lines and then executing on them and and that's what I really enjoy because I don't like tedious work I've never been some somebody's who's overly specific or overly detailed I've always been someone who likes doing things and working in in rough lines and that's really what trendy channels Gat towards if you if you for example run a channel that's more branded right think about like perhaps magnet Media or you run a channel like ver Neo that's where every Video you

upload really counts um instead of the like the the concept matters like the the core concept of the channel matters a lot less um because first of all the videos are really high quality and then second of all they usually choose a bunch of different types of topics that just naturally have a gap in um a gap in demand and Supply uh around them right so um yeah there's there's two there two very different approaches to YouTube um and and and I Tend to operate in more of like a trendy uh trendy niches right got

it yeah I'd love to to Deep dive more into this can you show any examples um so yeah so the the trendy Channel I was doing and it shows the the life cycle of these channels really good let me this is like one of the channels I was running and this is like US Dollars um this is one of the channels I was running like I I said like in the end of Q3 where the RPMs are much higher and I can show you The increases in RPMs as well um but this is a channel

surrounding like the Diddy situation like it was just a a compilation basically of like people talking about like uh what what's going on uh with Diddy and it was just like voice over clip talking about you know what happened to Diddy voice over clip talking uh about Diddy and yeah that basically before before before we go into this so the did situation happened right what were you doing on the channel Before and what made you guys click as soon as the didd situation happened how fast did you act on everything so like the main main

the main I'll show you kind of what we were doing before so the main things we were doing were like um C when celebrity meets their Crush type of videos so it's like um celebrity surprising fans or people who lost it in family field like for example this video made me like $69,000 in Revenue um nice same um same through this one I made Probably like $667,000 in Revenue um but yeah what what I saw happening was um people in our n and or or the smaller channels in our Niche um and I check them

every 3 days or so I go through all my channels and basically start in your audience stab you have you have those channels right your your the similar channels to yours I usually just go through them and kind of see if they're doing something different and if there's one that's really taking off and if so Why and and and if there's one taking off can I find multiple doing the same thing that are doing very well it's basically like reverse Niche research where you already have your Niche and the moments your your moment that your

channel starts dipping so so you have to imagine trendy channels write waves right so they're never like one like they're never constantly at $7,000 a day they're usually like $7,000 a day for three months then collapse Back down to like a 100 bucks a day and then you're looking around okay what's the next thing to jump on and then you find it and it goes back up it's It's Always In Waves right these types of channels and um so you always even even if your channel is doing insanely well you always want to have your

next move in mind um so for example right we I I had two channels on The Daily situation making like $112,000 a day combined um so this is one of them the other one I I I wouldn't I wouldn't like to reveal just because um I'm doing another nich there and I don't want to get it saturated but for example it it make like um 106 Grand in April um but what you see it drops off it drops off right before June to all the way back down to 38 uh $3,800 but I'm keeping this

channel on The Daily subject in the hopes that it the situation will explode again once it gets to court right so I'm hedging my Bets AC because if you run so many channels that's how you hedge your bets um because if you run one and that's um and that's basically the strategy you do when you run trendy channels is by running a large volume of channels right you can hatch your bets across multiple different channels so let's say one channel does absolutely ass right then this channel can catch it and the other way around so

for example when this channel is still on the D situation Because I'm hoping it will pick up back uh pick up again later I'll I'll have the other didd channel go do another Niche so just in case this doesn't work uh this celebrity Channel doesn't work out that other Niche works out and it cancels each other out basically and and you still make profit regardless and if good uh so are you populating this channel uh with content that you know makes sense with the audience of uh I guess General entertainment and so like That any

other viral uh scandal in the entertainment Niche you'll just straight up put it in this one and other channels you have other niches where it has a different type of audience is that the game here well it's usually you you try to Target so there's I think like two or three different audience I mainly Target which is your yeah yeah there's like two or three which I really specialize in which is like um all their us Republicans that's a really high paying Audience yeah um now we're getting into risky territory but yeah it's it's just

true like um so old the US Republicans then people usually in the areas around Mississippi Atlanta those places are also very high paying and then people and the people from major cities so for example think about um the Elon like videos about Elon Musk usually gets get watched by a California based audience right um or a Texas based audience where for example close to Dallas like these Types of audiences usually have higher RPMs because they live in like big cities and what kind of RPM again that also depends on the time of year and the

topic but usually it hovers around like $8 at the start of the year and it and and the the cool part about this Niche and that's why for me Q4 is the most important time of year to look in because um the RPM in with those audiences um skyrockets to perhaps double or triple what it is throughout The start of the year so we're talking like15 $16 RPMs uh on most this uh on most of these videos so especially for example repap content has has major variable between um between the um between the RPM and

the time of year there's very big very big um differences there so yeah I try to really capitalize on those things um through throughout the year and and it's really like um yeah I was compared by being a day trader versus being like a long-term Investor like Warren Buffett right like I would say like I'm a bit of a day trader or like a swing Trader right where you take like shortterm or or medium term positions uh instead of like taking really long-term position in the market um so yeah it's a very different type of

strategy than to what you'll see most YouTubers or Mo yeah most people uh do yeah uh I mean I think it's I think it's all really interesting so I mean obviously I I own my own like Kind of faceless Channel not to the same scale um but one of the things I I I had a question for you and I know some people do it is you were talking about how you have all these like kind of smaller competitors in your Niche when you are riding a wave like you know obviously you know what you're

doing is like there's a potential where you also have like an economy scale as well behind you like why not just like flood that Niche you get like three or four Channels and like that's what you do right yeah that's exactly what I do so if like for example with the Diddy Niche like I'll have like three channels operate at the same time in in that given Niche so for example I I have another channel that did exactly the same numbers as this one so like this might be like for example like between two and

$6,000 a day but I had two others doing the same amount of uh of Revenue right and when uh like so You have to understand like when these big opportunities come along and and that it only happens a couple times a year and then you have like smaller channels like it's very easy to do 10 grand 15 grand a month but to do 100 Grand a month on a channel you need insane amounts of volume um and what once that happens you have to double down as hard as you can like like no sleep make

three channels upload 10 10 videos a day on the channel and and That's where you got to make your money cuz over those last couple months I've made close to half a million of those channels and that's H and that's how you get your revenue for the year usually every year there's some place in the year that something big happens and you can capitalize on it and that's and that's the strategy I play right it's U because I'm just very good at replicating um like virality uh on on new channels that that's what I really

Specialize in right um yeah and that's the game I blame so for the Diddy uh channel right how were you prepared to to act as soon as it happened my team is like basically and this is something you have to structure your team around but your team needs need to be full of generalist when you do trendy channels so I would never like I have my core team which is the the team that worked on the Diddy Channel and then I have specialist teams on the outside so let's Say there's like special can you explain

like what's your court team what's uh who who's in there how many do you have yeah so the court team consist of I think like 80 or 60 uh between 80 and 60 people it varies dep like we scale back and forth depending on how many videos we're trying to do uh every day okay so you have 60 to 80 employees yeah on the in that in that coure team but these are Freelancers so there's not like people always forget like that they're not Actual employees like under a full-time contract right they're Freelancers which are

very different than to having an obligation to have like 80 employees cuz that's a completely different type of like um overhead you're you're you're getting yourself into right but but yeah still it's a decently sized operation um and this team is full of generalist basically so everyone um is just good at taking a topic they know nothing about and becoming a specialist in it Basically so they know a little bit about everything and then once I tell them okay let's go and run up this Niche they start um rapidly improving and and rapidly um producing

the content because they're not like for example they're not only Minecraft editors they're not only uh I don't know Finance script writers there there're always people who have general knowledge about crypto science celebrity TV shows this kind of stuff right so um this way you can you can Maneuver very quickly got it so then did Scandal happens you take your generalists and you put them on the Diddy case and you're okay so let's say that channel how many editors is running at the same time how many script writers how many strategist ideation people like what

does that look like the operation so it's okay so the tee is comprised of basically there's not one team working on it it's always teams running in parallel so you have clusters of um Video editor script writer voiceover artist video editor script writer voice over artist and these five and there's like five clusters that run on each celebrity Channel and they produce one video a day right so this way you can be very consistent because it's only one video a day with like very easy writing very easy editing style so you get like and and

when you want to skill the operation you you just add an extra cluster to it um so that means you have Instead of five you can do 10 clusters and then you have 10 videos a day right so that's how how it usually works U and then above those clusters of VI editor voice over uh you have your your managers like your general managers and basically I like to say a manager um would basically be someone that goes to every single member of the team every day it goes like hey when is this going to

get done that's their entire job just asking when are like when is this going To get done cuz what I've noticed with automated like um like processes or automated like workflow structures is that people don't listen to Notifications because they get them throughout the entire day if it's an ultimated notification people like people just ignore them right like when you get a notification from work you usually just uh uh like swipe it away so instead what I do is I I actually hire someone to Just Chase everyone because if you get a angry angry message

from like it's not an angry message but it's like it's like yo can can we get an update like when is this going to be done if you get that message right you're way more likely to reply and actually start working on it because you feel the pressure more because there's a human telling you to do something instead of like an automated computer program where no one notices it anyway um so yeah you how you Can imagine it is so you have the manager actually let's go higher so there's you and then who's under you

in that structure okay so you have or you have a partner like what's the on some channels have a partner on this um on most not but on some some I need strategic Partners uh but this is mainly for the channels that that need a specialist team and we can get to that part later um but the reason yeah so this is the reason why I'm able to run So many channels is because the the theme is generalized in everything everything is a standard procedure so it's very scalable right but if you do a more

specialized Channel where you're for example doing 3D animation because I also have those right you're doing 3D animation or 2D animation or something concerning graphic design that's where you need a partner to ensure that the quality is correct right but on a generalist theme you can skill very Easily because you just need a manager and um so how the structure is on a generalist theme in usually is you have me then under me is the um is the manager and he and he I give my instructions to the to the manager right I don't directly

give instructions to the team it's always towards the manager after that the manager spreads it out over those five and I can pull up the um the Trello real quick so you have an idea this is like um a channel I briefly Worked on like we've moved on like we we we cycle between a lot of different channels until something hits basically and um what what basically gets done is like I tell the manager and the manager is also usually the person that does the ideation so the first five or 10 topics or so I

will give to the manager and then after that I say okay now start extrapolating these topics and I've already trained them basically my ideation process so the manager is also The person who does the ideation so for example um I tell them okay we're going to do this n here are all the competitors um okay let's let's try and crush them and make better content than them right um he I give him the first 10 topics then once he understands what he needs to do he he'll start putting the topics in here after the topics

U then he will assign the topics so you can see I don't want to um like talk my own Freelancers but you can see how people Are getting assigned to to these um to these cards and then every time they complete the step so for example once the script writer is Dad wunning script it will attach the script here and then just move it over to voice over and then the same thing happens over and over again until you reach the uh reach the end of the uh of the Trello board um and in this

way it's just a very simple system but like the nice part about Simplicity is that it's very scalable And that's really what you want to have it's very easy to scill up and it's very easy to scale down um like I don't need to adjust the system if we eliminate a channel I don't need to adjust the system if we add a channel it's super easy right it takes 2 minutes to set up um and that's that's of key importance when you run this type of um business uh what's the turnaround on these videos um

the turnaround is usually a day yeah um but also on some channels um things get Done in bulk so for example um we'll have some kind of like a buffer period um in which like we'll write like 10 scripts do like 10 voiceovers 10 video 10 videos get edited and um while we do that basically um once those 10 videos are done we have like a buffer and we can just keep producing the videos at the same rate and that and this way um we can make sure the uploads are kind of constant uh on

the channel got it and How do you deal with all the issues that comes with it right an editor that takes too much time an editor that just doesn't answer I'm sure that happens a lot yeah uh script writer that does mistakes and all that how do manage all that is that the guy that you said you hired that that chases everyone or what else do you yeah it's it's mainly so it's so the cool part is if you have some of the chases you don't have to do it yourself and it gives you a

lot more Clarity to make the right DEC uh decisions on a channel right so for example um it's not like um where a lot of companies go wrong or a lot of YouTube operations go wrong is that the management is bottom up where it's always the the Freelancers going oh when is my payment coming or when uh like uh is this good or and everything goes to you basically it's like a pyramid and all the [ __ ] gets pushed to the top which is you and that's what you want to Prevent from happening so

instead you want to make sure that there is a layer under you that takes takes everything filters all the most key components out and takes care of the rest and you you are able to hear like the core concerns and then you're able to and then you're able to look down on the stru stru and go okay this is where mistakes are being made this is where mistakes are being made and then you tell your management aspect of it um to to go ahead and fix That in whatever way it needs fixing right um it's

just in it's just very and I I keep uh saying this but it's very important to only have a couple touch points especially when running large operations when you run one or two channels you can just communicate with with the team oneon-one there's no issue with that right but if you're running 18 channels at the same time there and you're uploading five videos a day on each there's no way in hell you can keep Track of what's going on so you so you have to make sure you have some kind of barrier between you and

that that type of chaos because it it will drive you insane and I've been there I've done that and yeah you need to make sure that happens especially when you start scaling up it's a worthwhile investment how many uh channels are you running right now um currently it's reduced actually cuz we were running 21 uh in Q2 and now we're back down to like 17 I Think active running and above like 5K Revenue a month how many new channels do you create per month and how many from those get killed in general I think a

good 80% or something gets killed and I think a lot of people don't realize this um that I just like like you have to understand it's well if I really want it to be one shot one kill I can one shot one kill on these like I've done this in my course where I've I've just like built a channel live and I knew it was Going to work from the start and I called it from the start it was going to work but um in the end people say like oh like they you have to

study metrics and you have to study like how many people are in the niche and yeah there are indicators right in order to know if something is going to work there are indicators but in the end the only way to know if something is going to work for you personally is to just do it and try it out if you don't uh you'll never Know right you can see look at all these niches but if don't act you will never know so it's very important for me to to try out everything even if it results

in a loss just because the cool part is in YouTube there's like a really big aspect of the um 020 rule right the PTO principle where um I can run losses on 80% of the 80% of the channels and 20% of the channels will make so much those losses I don't care [ __ ] about you know there there are a couple grand um and Then I make like two on 300 Grand back okay fine like I lost a couple Grand but I made extra amount of money back like it's not an issue and and

I think especially that's why it's hard to get and and and that's what a lot of gurus don't tell you about faces channels is that it's it it's a business that if you're if you don't get the cash flow it's a very cash heavy business so it's all cash on hand right that you're you're getting from YouTube um because Like most of the profit margins are like 80 or 90% on most channels right so it's very cash heavy but it it's also cash heavy to get started and if you have like a a job that

where you trade time for money it's very intense to get into the market because all of a sudden you're you're draining a different type of money something that wasn't passive but something that was earned by you know hard like actually hard labor which is um which is a very different type of Loss and and there a very different type of emotion that comes with that um versus you know oh yeah this is just like it's going to sound so bad but like Monopoly money right yeah it's like Monopoly money where where there's not like for

example for that € I like I don't I don't relate that one EUR to a minute of my time or like 22 minutes of my time it's a different type of it's a different type of way of looking at it because it's just yeah something that That's compounding um yeah and and that and that's really the like that that's really the hard part I think for a lot of people is that you you drain money with uh uh and you need to make a lot of shorts in order to make it over that edge in

order to become profitable after that it's super easy if you if you have a channel that's doing 50k a month like you can start so many new channels and like who cares right because you have Like crazy amounts of cash coming in but if if that's not the case that's where you run into problems how much do these new channels cost basically do you have like um can you can you show an example of a channel that that you put in money and and to tell the like the breakdown and oh why what happened and

why did it fail so basically this is a channel I started like um two months three months ago um and basically it took like 15 videos and each video was like 100 so $1,500 in order to get started your cost per videos for new channel is $100 yeah on average is usually like $100 but and what's the breakdown for the um like $100 videos and and it varies depending on which editor you negotiating with and if it's a generalist versus a specialist team because in generalist team you try to set like a standard rate and

then for specialist it's usually like varying depending on what skills they bring to the table but um It's usually the Breakdown is like $20 for the voice over then there is um like $30 for the script writer then you have something like 30 to $40 for um the video editor and then like 10 to 15 bucks for the for the thumbnail and then that's your entire video um right there for and it can be way cheaper than that actually like when I run channels at skill it's actually way way way lower but keep in mind

that're like they're not super complicated videos it's usually like Other compilations or like simple essays with like just like a slideshow is um type of videos um or like documentary uh but then like you try to spin the format in a way where it's not as costly to produce so for example Fern does it very um fust is in a very uh cool way where they just make a static scene and it just like spin the camera and different angles which is a very a very cost efficient thing to do and and and I I

really like that type of Thinking but yeah so this is like a political Channel I was running it it's terminate now basically you should took down the entire Niche because of the use selections um like they I think they manually went went in and removed all these channels and and this is really the risk of uh cuz it could shut down for like misinformation but this is really the risk when running like any political channels is that like YouTube can kind of come in at any time and like Shut them down but it is a

fairly good Niche but I wouldn't recommend to get into it now because you'll you'll L you get shut down um but yeah we started this in I think end of April um we uploaded 15 videos nothing nothing nothing and I was like I was like about to think like okay I'll just move on to the next thing because it's usually I usually give it like 10 to 20 videos so we were like right on that edge and then the next video we upload Was literally like um 1.2 million views in 48 hours or something like

that and and then all of a sudden you make all your money back um so for example this is not even the most insane analytics we had here we had a month that was like 11 million views and and a day that had like 2 million views in a day and and you you're sitting on like $88,000 in a day uh this is doing like I think like between two and four grand a day like um on these on these type of views but yeah That's the cool part about these analytics uh about these um

these like viral channels is that yeah you can run a loss for a very long time um and and I've had channels where I've ran a loss for for years literal years and I can't share the channel because I I'm I'm also partnered with someone and I don't know if they're okay but sharing it but um basically We've ran that channel for years and everyone would call us crazy right everyone would calls crazy and Then I think like one and a half years ago now it just totally exploded and we made all the money back

in like 3 4 months because of an event like didy style thing yes it's like a shift in audience uh and then all of a sudden the the channel takes off basically yeah so it's not it's not random you're kind of expecting it like at some point it has to hit at some point it has to hit and you're constantly like tweaking the mulle because you know there there's Other channels doing well but like you haven't figured out what that like one ingredient is that makes them makes them thick and then if you're very sure

that the payout is big enough when it works then you just keep the channel running but if if I see a channel for example where the RPM is low and I have to upload like a video a day and I think like okay if this goes viral I'm like barely going to make any profit I just stop the channel like I I I'm in very Specific types of niches like it only makes sense for me to step into a niche that is that if I am to fill five times in a row if I make

it work on the six times I should be able to earn that money back in a month or so right if if that's not possible then it's usually another good Niche uh in my opinion how many uploads do you consider a failure for a channel and you just stop it um there's a lot of nuance to it but in general I don't go above like 20 uploads Without seeing any videos Crossing like 100k views like if if that's the case after like 20 uploads and like 100k views per video or total no no just one

video I just need to have like I just need to have a little bit of a proof that there is an audience that watch this right if if I upload 20 videos and I don't see that happening it's uh for me I'll probably move on to the next Niche I just try out a bunch of stuff and so about $2,000 to see if a if a channel is good if not just scrap onto the next yes and this is why as a beginner you want to you you need a way longer or you need to

be very patient in in YouTube because you need to give yourself the time to run through those Cycles either by paying a team or doing it yourself you do it yourself you just need to have like and that's why YouTube is hard right because for some because I use cash to speed up time other people use Time right as in a linear way right so it's it's different it's not that I'm hacking the YouTube algorithm I'm just simply um giving more shots and I'm I'm using um other people's time in order to kind of speed

up the process right it's very it's it's the same principle it's just like outsourced the time the time you spend is outsourced right and it's a and that's really what people have to realize there's nothing special about it it's it's just like you're playing the Game in a strategic way and uh $2,000 per per Channel let's say and you said how many channels do you start off per month and then out of those 80% stays uh 20% stays it's it it also depends like um if the current channels are doing um above average or below

average if they're doing below average I'll start more channels if they're doing above average I'll double down right I'll start more channels in the same Niche so in that case it I will be starting way Way more channels because I'm just like duplicating like three channels in the same knes and just trying to monopolize that entire area but if it's um if it's for example um below average that's when I'll I'll play it a little bit uh safe because what you want to try to mitigate is that in periods where um it's performing below average

you want to try to eliminate the downside as much as possible just like with training like you try to have like some kind of stop Loss so you you I I'll usually start like three or four channels new new every month and then usually like one sometimes zero but usually like one or something gets to 10 grand a month or the want to gets like 15 grand a month and that's and like and depending if it's Evergreen those are great because it's like okay you have an extra 15 grand a month in cash flow um

and and the 15 uploads let's say you do it's in uh every one upload a week you you put Five uploads one shot how how is that no it's all um it's usually like um one upload by daily so it's like one upload then uh one day no upload one upload and and then and then if I see like multip videos catching traction I'll I'll switch to daily uploads and then if the channel is going like the only time I will do multiple videos a day is when the channels are actually doing like insane numbers

like it's making like three four grand a day that's where it's Worth doing multiple uploads and when there's so much volume in the niche that um it's even possible for people to watch that many videos you have to consider that not not all videos you ever like it makes sense to do multiupload like for a channel like Vern like it doesn't make sense or a channel like me media doesn't make sense to upload two videos a day or like um but for example when it's like news related yeah you could do like 10 a day

um so Yeah that like it it's a really nuanced thing right to do right and um I'm sure a lot of people when they upload uh they they'll upload and it just flatlines right or they'll get like 1K views 2K views and then Flatline what do you do in those cases like usually 15 videos is enough run way to see if uh like to get to get unstuck yeah yeah and if it's still stuck there's one so and and that's more of a and that's really more of an intuition thing right if it's Still stuck

you can always go like all right um let's let's try to do this on a different channel right we'll we'll try this again on a different Channel channel uh and then see if it does anything cuz sometimes I feel like um YouTube kind of thinks it's like one audience what's actually another and it keeps getting the wrong signal back and then it tries to find a new one but it just can't um so in some cases like it's the exact same Cod but it won't take off On the channel so sometimes I tend to then

either like if I have still for example let's say I uploaded 10 videos and still have 10 videos left in my Reserve I'll I'll just scrap that channel and start a new one and upload the the latest 10 videos and just see if it takes off there H and if so you can just double down afterwards but in general like 20 videos for me personally is usually enough Runway you have to consider also like if you're a beginner Like you're going to make mistakes that that you don't see and if you're making those mistakes like

you'll think like oh at 20 videos let's go to the new Niche perhaps you could be sitting on top of like a mega gold mine but you're just making like crazy mistakes for me I know okay if am I makeing mistake yes or no okay no okay then we'll just move on to uh to the next thing basically because there's so many niches on YouTube that You can do um yeah that's uh that's really important uh to me one of the things that we've been focusing on recently is Niche selection obviously you're the king of

niches arguably with NEX Lev I'd want to know you know if you have any valuable advice to the audience as to how to find a niche how to figure out if a niche is profitable and maybe you could walk us through what that looks like for you potentially using NEX Lev or whatever other methods that you Have derived well I think well we see if speaking to a more General audience let's say they don't have NEX I think the main aspect you you have to be looking at is the pattern you see coming up right

um there has to be some kind of pattern cuz people tend to sometimes just go into niches where okay they're getting a [ __ ] T ton of views but is there any logic to it right I think a really good example of this is for example like Sam Su where it's like oh Yeah people watch him because of his personality there's not like a specific combination of thumbnails and titles he's using to go viral no it's just like authentic content and that's why it works right um but for us like we're looking for niches

that have like a like a very clear-cut recipe that no one else has found and that's a really big thing like we're trying to prevent um other people from being the first movers we need to be first movers in NES and That's why you need to have a team that can act fast um so in just to summarize basically what you need to be looking out for for a good Niche will be first you need to be one of the you you you don't want to be the first but also not um like the last

right you need to be somewhere in the middle where it's like okay there's three four channels doing well that's very important like that there's uh that that it's proven that multiple channels in that Niche with That same format all perform really well um and then if you're at the right timing and there's no more channels that's usually a good time to enter Then second of all you need to ensure that there's enough volume to at least do 10 grand a month in my opinion like this is just my personal formula right that needs to like

at least be enough proof to be be able to do 10 grand a month it doesn't even have to support the views right like if the RPMs are incredibly High and it's like make money online it doesn't matter as long as you can consistently hit 10K a month and it's not a stretch um to do 10K a month that's very important and then the third one is also uh very crucial which is um from from like it depends on if you actually like run a like uh run a company or not or if you have

a lot of existing cash flow but if you um if you want to enter a niche make sure you assess do a risk analysis basically what Can go wrong here like what policies could it could this violate does violate any policies or um is there anything concerning copyright that I have to watch out for if you just start out and you you're not sure just go with the safest option um I I tend to operate in high risk areas and and the reason for that is well the first for first of all like the risk

is greater uh sorry the risk is uh worth the results in most cases but another thing is most people Can't go in those areas right because if they sh get shut down it's game over for them all their cash flow is gone um and it it creates some modes basically one of the things I actually wanted to ask touching about that is when it comes to high risk topics in areas how do you like navigate that is it like with lawyers how do you de with copyright because I know some of the things that you

might do could get flagged for that I just want to know because I myself Have been hit with copyright with some of the things I've done personally before joining one of 10 um so I mean we also talked about it a little bit at vid Summit last year so just kind of walk us through what that kind of looks like at the high level and then how maybe some smaller channels can insulate themselves from those type of uh pitfalls well in general you obviously want to avoid it in the first place so that that like

the best like the best Way to to combat a copyright claim is to have the right measures in place in order to when it happens uh to combat it right that means like making sure and it's the same for all the other polies on YouTube right like you just need to not do it that it sounds like so stupid or like straight forward advice but like you just need to not break the policy and that's very important and if and and YouTube will make the mistake of if you have an like you try to push

it to the Edge but you have to be very careful not to push it over it's a very fine balancing balancing act right so what what's really important is that um you try to find the edge of uh of like okay what can I do like what is allowed Within the policy and what is not allowed and you need to make sure that perhaps there's some kind of margin in between there so let's say you run a you you know use politics channels what what would I have done um if I did it again Is

like just to make sure there's no like there's no overstatements because the channel got uh terminated for misinformation right it got um so what they say is like oh yeah the thumbnails and titles don't match the actual content that that's why it Go removed so um I would be very careful what you claim especially in politics about about um about like presidential candidates or like you or like uh politics General I would be um very careful what the Voiceover says like these types of things you can use the as a beginner to really mitigate RIS

like like religiously study the policies right and and understand okay what can people do and what can people not do and if you're not sure just ask team YouTube just like spam them I know they're they are really [ __ ] at replying but like you can try and spam team you YouTube in order to get some kind of answer or maybe uh contact someone who already has tried it Um to see okay to how far can I get away with this um like what's the edge um what's the edge here and then if you're

on higher levels yeah then there's a lot of things I'd rather not share publicly but in general yeah you can get legal cover and um and a lot of other different things um the majority of people don't know about but it's not it's not a massive Game Changer it's more so to cover if you have a large if you're sitting on a large pool of money Like you just need to make sure you cover yourselves in the right way in order for something not to happen to that money right like like that's with any business

like any business has like a legal team that that ensures that nothing happens um or nothing goes wrong it's not a super crazy practice um but yeah that's the difference um is that a lawyer can reach reach out let's say you get a copyright claim or or copyright strike they can reach reach out to that Party directly and you and especially in America companies will take you much much more seriously if it's a law firm reaching out versus you doing an angry email you strike me um uh like like please like LIF the strike like

if it's a law firm it's a very different type of reply you'll get then to um just a normal email from your own email address what's your top tip for someone who starts a new faceless Channel today okay extend like okay think about how long You want to spend on this and extend that Runway by three times you have okay so first of all you have to choose a style I think that's very important to to like you have to choose special to don't switch don't get shiny object syndrome and switch between the twos choose

one style go for trendy channels or go for like Evergreen channels for Evergreen channels initially you need an even longer Runway than than trendy channels trendy channels will take off Quicker right so um it's important I think mainly to First choose your style and stick to it um and then and then really expand your horizons I think the people who have seen being most successful is uh and and this is really the problem with YouTube you can consume all the content you want right like you can watch all these podcasts and and they're great like

they're great information like no one else is sharing this type of information but what what Is really important is that YouTube is a lot of intuition and I think we all know this as like people who've done it for years like it's some like when you look at a thumbnail you look at it like oh yeah it's good or bad like oh yeah but why is it good or bad like sometimes it's just just intuition that tells you like oh it should be this thumbnail over this thumbnail and it's just uh and and that's something

you bu need time to build so whatever you currently have in Your mind as a timeline like at least expand it by three times like if you think it's three months it's going to be nine months if you think it's going to be you know maybe even six months it's going to be one and a half years like the the people who have seen make the most amount of money is like like I've had these people who have seen two years back and they and we had like a chat on Discord or whatnot and uh

were like struggling and I was like oh yeah They're going to be one of one of those people who comes into the space does this for 3 weeks and then dips out and then two years later like all of a sudden I get a screenshot back and they're like yo I'm making like 70 grand a month right now and it's like and and keep in mind this is two years later and I'm like damn okay like and I was like so all this time you've just been working on like faces channels like yeah I've just

like I've tried so many times And and like it f I finally succeeded I get it now like it's a switch that goes on after like it goes off for some people it's way quicker than others but it's like a yeah it's a thing you all of a sudden just understand just like with math like I had the same thing when I was younger like I sucked at like math for the longest time and eventually you it's like a language right like all of a sudden you you just get it and and that's where you

hit that like hooky Stick velocity and you just take off from there I still stuck at math so I can't relate yeah I'm so bad at math you're half asian you should be great I'll make it PR do you're an expert in the trendy channels right but you said you dabbled or you're dabbling into animation and specialized channel right what's the challenge you're seeing right now uh versus trendy this is a big one because like um like I'm not specialized in building branded channels Like I'm not I never claimed I'm I'm good at them CU

I'm not um it's for me it's it's another new learning process but the main challenge that I face with these like these branded channels is because you're being a pioneer like you're pioneering into what topics you're doing um you're G it's all guesswork basically it's all guesswork there's no data driven decisions it's all like okay I think this is going to work because this and this right like Yeah there is some data that can support that decision but there's no like no one's tried it before right so you never know what the outcome is going

to be but the reason I'm I'm dabbling into Rena channels is not because I think the AdSense is worth the money because then I'll just stick to trending channels if you want to earn money of AdSense and like be really passive that's like training channels are great like uh I like some of the channels I spend maybe Less than an hour a month than they're making like 10 grand a month right and and this is like the dream scenario everyone sells obviously but yeah it's true if you have the right setup after years of work

you can get there right that like you have to keep that in mind but um the the thing I really really like about these trendy channels is that they're and sorry sorry about the uh about the Branded channels is that not the fact that they make money from ad Revenue like I I couldn't care less I couldn't get what I really love is that you can build and sell your own products on an audience that actually loves the channel and this is a massive Game Changer so OB I have I have next left but that's

just one of a couple SAS tools I'm working on um and I'm combining and I think there's a massive market for it and like don't everyone don't copy me here now but like I think there's a massive market for creating Channels around interest pools and then creating some kind of SAS uh solution for it and for the people who don't know what SAS is it's it's software as a service um and there's a lot of no code tools to build it now you can also hire a def team but um I think if you create

a channel around something like either graphic design or it can be marketing or it can be like for example you have a channel a face Channel called modern NBA um you can sell digital products like a Course I'm not sure if you know the channel modern NBA yep uh I I I do I'm I'm pretty sure I uh maybe even know who who runs it or someone who runs a similar Channel um but yeah no it's actually funny that you brought up the um like the interest pools in the SAS question because it was something

I was going to actually ask about in terms of other ways to monetize because that's kind of something that I I'm actively like kind of looking into With like some of the channels that we might or might not be working on um it just makes a lot of sense like hiring like let's say like a face and just having like him like just kind of be like a spokesperson on the channel like doing the videos Etc um or something to that extent right where you can you can build it into it cuz like that's where

like the actual Enterprise Value is because you could either Exit the sad or you could just keep like keep it around For for cash flow and then it's kind of like self-fulfilling cuz we see all the time these like tiny channels 2,000 Subs like make a ton of money on like backend offers or with like specific savs uh SS I think a lot of people don't realize how much money there really is in subscription revenue of small YouTube channels cuz the conversion rate is insanely high on long form and then like specialized channels like it's

insane uh like I've seen Channels with like less Than 10,000 subscribers make like 100k plus a month of like a backend service offer and it could either be like it depends like it could either be super high ticket or it could also be like lower ticket and then you do a bit of more like a viable format like for example you know how to make money online nich like you also have like the challenge aspect of it so for example Jordan Welsh does it or like baz does this where it's like oh can I make

x Amount of money in in seven weeks or something with Drop Shipping or something like this but if you have like a channel around one specific skill or subject like for even if it's like a branded Channel about like like documentaries about guitar playing right like let's say you make guitar playing documents or like piano playing documents I think there's a market for it um CU I I have a brother who who like he consumes everything regarding like Piano uh piano music honestly if you then sell an app like oh yeah like a a music

transposer um like a like and it's like five bucks a month that every everyone can afford and a br audience can buy like I think even if you're doing like 203k Mr you can um you can exit that stuff for like maybe two like the the AR R so the annual recurring revenue is like 240k you can sell it for a million depending on what Market you're in right so yeah no I mean I I Think I think stuff like that's really smart um obviously we actually have a guy uh in WM who does he

has a meditation app he runs a bunch of these or like a motivation app or something he runs like a bunch of these motivation channels uh because he licens like the motivational like content and clips so it's all like above board uh and he funnels everyone there it's like I don't know it's like I think it's a really low ticket like app where it's like $2 a Month or something but it like sends you like a notification every day it's like you know daily affirmation or whatever and it does apparently pretty well um so yeah

I mean like and that that's like all faceless like all like essentially automated to like a pretty high degree um do the way he licens things but yeah know I totally agree like the small interest pools and like like you like the guitar thing we know people who have like uh maybe not like an app but like They have like a course they can sell or it's like a monthly like Community that's like $99 a month where he has like four classes a month and people all show up and it's all through a funnel and

like there's there's like these are six figure businesses from like guys that have 25,000 30,000 40,000 subscribers yeah I think there's a massive untapped market and that that would be in my opinion the only reason I would run branded channels above trendy Channels is because that that you can link it to a product that can then exit for like crazy amounts of value like you yeah you can for example like most sales exits for are like for like 4X that reoccurring yearly Revenue right so um and and that's the cool part is because a lot

of SAS Founders who straight up suck like I meet a lot of these guys from like uh maybe Richard youu like a lot of these guys that get into YC and a lot of these guys that live in San Francisco they're all product focused and like and and I honestly just face bomb whenever I talk to them cuz it's like oh yeah we're going to implement AI into our products and like and I'm like bro no one gives a singular [ __ ] like like the only thing that matters is that you have an initial

audience you can sell that product to and and that's where branded channels are amazing like so if you're like a SAS founder or something watching this and you know how To code there's a massive opportunity for you to go okay let's start a channel around X thing I think I can make a SAS to around and then build that channel and then sell a SAS to for five bucks a month or depending if it's a high ticket audience 100 bucks a month right and then you exited and you exit that SAS for a million and

now all of a sudden you have a [ __ ] T of cash and you just start doing this on a broader skill you start making five channels and this is How you skill the operation five SAS tools and you exit it again and all of a sudden you're making I know people make like who make micras tools that are doing like 50 or like 100k a month right and then exit it for like 2 million and or like 1.5 million and then just keep doing this over and over and over again and they have

so much cash on hand which is amazing um so and I think this is real the real power of branded channels to do a strategy like this and I and I Haven't seen it pulled off really properly before so I'm attempting to do my first attempt at like combining a Channel with SAS and seeing how it does so yeah keep you updated on uh on how it goes yeah no definitely I mean that's something we we've been wanting from the beginning as well at one of 10 is exactly what you said branded channels so at

least it's like we see high quality content online there's a dedicated audience that's passionate About the subject and loves the content and then whatever you create maybe a business or in our case SAS uh totally makes sense um I mean I launched one of 10 with 4,000 followers and did pretty well so it kind of shows like a very specific Niche just 4,000 yet it was able to to spread uh well it also automatically for forces you to at like like to um get the right founder mentality because you're speaking to a spec a specific

Niche um and and you're Talking to customers actively on your channel and this is like basically all the startup advice like Mark Zuckerberg and youas give that's basically all en Capt you get forced to do that by running a branded Channel and you're talking to customers and you're launching attention before you actually launch a product because you're building a product about around actual paino customers have and you can actually talk to customers using a YouTube channel It's such a big opportunity and I swear if this gets clipped and uh this this podcast gets clipped and

shared in some kind of like founder Community I know already my like our DMS are going to get flooded by a bunch of like uh YC or like San Francisco like SAS founder that want to that want to run up the strategy so so so if we go back to to you how much did you make last year or in the past year okay so just YouTube Revenue last year alone was 1.4 mil and then um my other side hustles are like another 400k basically got it but this is revenue and yes and then you

have to keep in mind that um you have to keep in mind that a lot of the money that I'm currently getting I'm all reinvesting into other businesses so like I'm saying like branded channels SAS channels I'm start like and and keep in mind that revenue is also covering starting a lot Of a lot of new channels right so um I think the profit margin on on the YouTube revenue on average is between it's still really good like it's on average like between 70 80% but yeah so I think total actual re like actual profit

fit before tax would be more like a like 900k to a million or something like that and then after tax so actually yeah yeah so and then actually my tax is quite low so it's not a big factor but yeah you get the point yeah so over a Million dollars in profit basically and uh how old you are already uh 21 yeah yeah which is crazy right I'm just curious just for the people watching how did it all start uh at what age did you start get started to the YouTube world and how did it

grow like year by year well I think mainly um mainly up I've done YouTube all my life so um like the first device I ever got was like this iple touch and it had like a front facing camera uh Were you I just I think uh 9 years old 10 years old or something like this like very early so all starts there yeah uh and then I just made like um as old kids do like I made like skits with my friends uh like uh you know iMovie right you would like compile it in iMovie

and like fi understands what I'm talking about I've been there it was Windows Movie Maker for me with like a a shitty webcam I I I was there we were play Star Wars dude we get sticks in the woods and Just beat the [ __ ] out of each other exactly yes exactly exactly yeah and you I would do Dragon Ball scenes but uh [Music] yeah those graphical effects are a bit hard to pull off though bit more Logistics out it to them but um no anyway so after that I started like a a gaming

YouTube channel after which I got um some like what year is this uh 2014 2015 I think okay and you're H then yeah I was like 12 I was like first Class of high high school in the nland it's called like the bur class um yeah and you're like 12 13 years old then and and so basically during class I would um when I come home I would record my videos and during classes I would edit my videos my my my Minecraft videos and then I got hired by another company uh from Canada um and

they um run like really big like they're like OG like faces uh faces channels so like uh the riches like these types of channels like Very old like 10 million subscribers nowadays um they would hire me and they're in Montreal I think yeah exactly their their head offices are there um and uh they would hire me just as a freelancer for like video editing and would like be like $250 per video which is like insane money for like a 12 13 years old um it it were it was very simple videos it was just like

cutting and pasting and not not something very complicated and after that um yeah I Actually did some editing then it was for vet I think is itet yeah me too me too yeah I I did that and then I did like some Arbitrage with with editors to anyways yeah that's what they were doing in the entire company there were like agents reaching out to people on on Twitter that's how they found me like on Twitter they were reaching out on like and then and that's how they initially and then from from that Network I met

uh another person who I started making like Full skill like YouTube automation teams for uh because I I realized all sudden like oh I can just hire some dude from for this money I can hire some dude from UPG or vior and to do it for me so for the longest time I was running like my own YouTube automation teams um and editing myself next it so uh I was Outsourcing all the work I was was getting so they were like oh I need this studio okay then I'll just hire someone and yeah that's what

I did get a good Yeah yeah exactly like that and and that's and then all of all of a sudden like one day I saw like the analytics like some the analytics of the channels and I was like what the [ __ ] like they are making thousands and I'm making I'm making scraps over here like and and that was the day I I I decided okay I'm going to start my own channel so and that's the cool part is because I had this channel that was like I was just basically being um I had

this business That basically being a middleman so I could invest that cash flow into starting my own channels right so the proofit I made I could make my own team and they would make my videos um for my for my own channel and that's how I originally got started started out and then eventually That Grew but yeah last year was probably one of my biggest one one of my biggest years in Revenue um like the the last two years were pretty close to each other uh but before that It it grew pretty much exponentially um

I do have to say I'm reaching some kind of like that's why I also started next left I'm reaching some kind of glass ceiling with YouTube earnings um like at some point there's only so many Trends you can reibly hopon um or so many channels you can start and and and there is a glass ceiling and I know some people are crazier than me and they're able to break through it like I know people making like actually like half a Million a month like um who who's the most well I guess without saying the name

no no without saying the name but how much is the highest earning monthly you've seen it's 6 million a month it's 6 million a month 6 million a month yeah that's the highest face of this uh that's the I think yeah one of the highest perhaps someone who's even higher than that but I don't know the exact revenue for this one I know the revenue but is the uh seal publishing Could probably be higher but that's like I I I wouldn't say they're actually faceless anymore uh cuz it's like actually real life content and you

have like actors that they've hired so it's like in the gray zone right but like it DS of size I think maybe SE publishing could be even bigger yeah yeah yeah uh but yeah the the big guys are doing like between 1 and six million in Revenue like like I like how everyone P Praises me as like The the king of YouTube ultimation it's not true like there's guys there's guys running at a way larger scale that just don't tell anyone about their operations like there's like there's like I said like there there's levels to

the game what do you know about them what made them at that level basically from what you know oh usually so this is the they have they have physical officers mainly in like uh Vietnam um IND the like these type of Places that usually have physical offices and like they're like actual factories like actual warehouses full of editors script writers like it's crazy so it it's a to totally different style of operation like you can compare it to us but on the other hand you have to realize like oh do do I want to have

this type of weight on me you know with with actual fiscal operations and it's a different style of working um which you have to enjoy doing right so um yeah you Have to keep to their mind but yeah that it's always funny to me that people like started quinting me like I always say say like oh yeah the go to Future automation but there's people making way more uh than than I ever did um because I'm relatively I'm relatively new to the game um like I was early but like there were people that have been

doing this since 2013 right like like the the actual business mod 2014 I came in at 2015 16 17 like that that that were the years where I initially started out um so so at 14 yeah not too bad yeah yeah I like but yeah I should have started when I was in the womb to be honest yeah no but like uh no it's it's like there's other people who who who are very good at scaling um in in a physical manner that I just can't attain like it's not my type of Lifestyle I wouldn't

I wouldn't be doing that cuz you need to move to some really remote Like usually less fortunate area in the world to get cheap workers it's just not I'm not a fan of it all right so so we have a few rapid fire questions are you ready yep all right so what's the most you've ever made from one video uh 89,000 yeah 89,000 uh what's your biggest monthly earning ever that was actually that was actually may like this year like uh that was May was 380,000 380,000 that's crazy yeah that was my biggest you bought

anything crazy for You what did you do with that uh I know the answer to this actually really I was planning to buy I was planning to buy a pek phip uh and there's a couple I was looking I already had like a uh I already had like appointment with um a dealer in Dubai but but then my mom came over just like a couple days ago and I got school did the mom thing yeah I was she was like and and I and I and I asked it in in the like we have like

a group chat with you And VX and like a bunch of other guys I was like like guy like which one you get a Rolex or a f and and someone said like real estate I was like okay yeah Fair Point fair point like I should me personally I would have I would have totally get the watch but I know for a fact I people won't know this but we me and you've played CS together and you have like a pretty good ventory and I know you spent some decent money on it um how much

did you spend on CS no so I So actually my CS inventory isn't that crazy right now but it used to be like 20 grand uh and I think at the top it was like 30 grand yeah yeah yeah but like the cool part about CS inventory say okay sure if you buy it and then you sell it maybe you'll lose like one or 2K and it like for me that's worth the fun you'll have with with like an inventory they're also pretty liquid and like you can make money on them like I have made

money on some of my my purchases I've Also lost an incredible amount so yeah me too me too and then the all the dangerous part is that you can gamble with cs skin so that is true that is been there and then uh and then well what I I tend to like just make sure everything is just streamlined like if I get a big chunk of money I just make sure to usually I just put it in like an S&P 500 account next F I did yeah that's like if like that's just where I put

it and then there I Responsible of you yeah yeah yeah but it yeah you can take it out at any moment as well that's the cool part like it's not like BS or anything um and then um another thing is um I just paid off like uh I just paid off my rent for like two years like and everything like I like even like the the the electricity company has like owes me like three 4,000 for electricity bills so basically how much is your rent show the people the dream how much do you pay per

rent For your rent no my rent is very cheap so I optimize a lot of these things in my life so like actually my rent is very cheap my rent is only like two and a half thousand a month okay that's yeah it's very cheap yeah but it's actually it's way way bigger that you'll ever get in America cuz again I live in Asia so it's super cheap but it's like the most expensive Tower in like the most expensive city in in in Malaysia right right uh before I used to live in Singapore um but

I couldn't um kept keep living there because um you need to have like a a work working pass um in order to to buy buy or rent a house there um which it's super hard to get um so I was like okay I'll just move across the border um and then I'll just get the most expensive place and I was also looking at so another thing is like I want to build a villa soon like we've been discussing this that's another one so and that's going to be fun cuz I can To have all my

friends over like like I really want to build like a James Bond as and that's probably going to be a couple million in order to build but yeah I I just I just really like to have like a sick home where like we we have a lot of guest over like it's really fun way so it's a big home where you can have good like fun good parties you know that kind of stuff I like spending my money on I don't spend my money too much on like fysical items like I like to Spend it

on experiences like we go out for nice dinners um you know nice trips uh that kind of stuff that's where I spend my money that's how I live life basically Roi on fun as Vex knows also reinvesting also like reinvesting in like my uh my software company I've been really enjoying as well like just like scanting the [ __ ] out of it like like going crazy making like 40 features in Two months like this type of stuff I really yeah that that's the really stuff I really like spending my money I'm like okay I

can lose everything tomorrow and I know I have the skills to make the money back like I don't care let's just go you know so uh no that that's where it goes uh so we've seen all the nice part but what's like the biggest setback you face you're facing throughout the the business well it's always it's always when you cross the line with Channels when you actually break policy or something like that and it gets terminated like I've probably lost millions and millions in channels that I've gotten like terminated because the thing is that if

you get a channel terminated it also takes down um all the other channels so I I've only maybe in my lifetime had like two or three channels like actually terminated um but it takes down every channel associated with it and and I think that accounts For I I estimate they say couple like Millions probably those and there's no way to learn from these and and to be more safe if you're well yeah of course but like if you're operating on act so the more close you are to the edge the better the channel performs so

it's like uh the closer you get to something not being allowed the more people watch it which is a very interesting phenomenon so yeah because it's like you can be more controversial like and the more Controversial you can be the more views you got it's like andry Tate right like andry Tate is like okay the more controversial the more views you got uh and and that's really um that's really like the baling game I was talking about right the more controversial the more views so yeah you learn from it and there's a lot of experience

that goes into it um so as a beginner it's very very hard if you don't have the experience right um but yeah in the end It's wor worth playing that game even if channels get deleted because like the the reward is just so big right like what what business like there are very little businesses that can make $112,000 a day in cash with you having to put in like two two hours a week like there's very little businesses that can attain like it's very hard to skill beyond that level uh but if if you're fine

if you're complacent with that type of money who cares right so uh yeah that's Really the the cool part about it how many hours do you put into each segment of your business um I think right now and and that's really being my main mistake is that I I don't know I just felt like I was bumping my head after may I was bumping my head into like this glass ceiling of like oh yeah I just it's so hard for me to just reach that 500k Mark like I've been just kind of like striving like

500k in a month that's like that's the goal I was Striving for every time like I Boke my head at like 380 350 something so I was like okay I need to find a different way so I kind of started shifting my attention like okay let's try to also have that the suur on the side to to really make an impact as well and maybe I could scale past 500k um and and and I think that's where sometimes the burnout comes in is if you keep trying and that's the main thing with YouTube is like

if you keep trying And you just can't push past your current level even if it's zero right even if your current level is zero sometimes it just feels impossible to to skill past where you're currently at no matter where what level you are right and and I think that's really where if you do this for too long and you don't start focusing on something else that you really enjoy and then come back to it later that's where it kills people uh no matter what level you are on uh do You think YouTube is getting harder

or easier to succeed on harder harder hard I think well it's a it's a b it's a balance I think but in I think with the AI tools and uh a lot of advice being out there yes it's e it's easier in that sense but the level of I would say but what that also does is okay yeah you have a lot of tools that help you but that also means the skill ceiling Rises uh it's just like with any game if you play it for long enough like for example I think a good example

is fortnite like when we all like when everyone started playing fortnite everyone sucked right now I'm not sure if you don't play fortnite uh I like what you'll see nowadays is that people just will throw up the craziest buildings or like the craziest strategies and that's just because like people played the game for so long that the the type of strategies you need to learn when you're a beginner are way more than what it used to be Right so in some senses YouTube is becoming harder and in some sense it's becoming easier but um I

think the general trend is going to harder just because like the strategies and the skill at which people operate it's just harder to actually compete with who's one YouTuber you'd invest in oo that's a really good question it's actually never never thought about that um I think oh yeah I I know like okay so just from a like uh I like this YouTuber or like Roi Perspective R Roi let's go Roi i' probably say something like my animated stories or something like this oh no okay well okay you're you're choosing a blue chip okay let's

go with like a small one yeah yeah yeah oh disrupt TV I really like as well okay I probably disrupt TV I love their style I just think whoever is running the stuff behind the scenes I think it's complete chaos behind the scenes that's honestly what I'm thinking I think there's a lot of arguing going on I get that sense in that in that company but I I love the style like the style the stories are very nice um I love listening to them um very creative Graphics um just purely out of a like this

content type of VI I would say I would invest in disrupt TV I just think I don't know what the current management looks like but it it used to be I think a [ __ ] show um but yeah I would if if it if they get their stuff together I would Love to be a part of of disruptive you I think it's a very cool Channel and lastly you're 21 you're traveling the world making millions what's next what's your dream oh actually I'll tell you what what it is said people always look at me

we I'll keep I'll keep like running YouTube I think until like 25 26 and then I'm going to build like a Diving Center somewhere on like a remote island and I'll just throw away all my laptops And [ __ ] off and never come back all right have five years to hang out all right sounds good it's a bit similar to what one of mine is which is like just get so rich I can just open like a like a bespoke watch Boutique somewhere and like the Alps and then just like it just [ __

] off just be like I just have like cool clients and have cool like watches and like art that'd be so sick yeah but you but like the thing is that people don't understand is They'll go like oh yeah but why don't you sacrifice another five years until you're 30 I'm like like you have to understand I've been doing this since i' dude like half my life I've been doing this every day for 16 hours like I'm so like I'm like I I'm honestly like I make good money of it and that's why I keep

doing it and I like doing it still right but I don't see my I wouldn't see myself well maybe I would do it but then at a lower level like I I keep keep running The businesses uh but then out get someone to be the CEO of it and and I don't touch it and they just send me the profit right that's another thing I could do but in in inevitably at some point in the coming five to 10 years I I want to go UND digital I think I think I don't like the the

direction it's headed and and the amount of sacrifice you need to to give in order to stay on top it's it's a lot it's a lot of work uh and a lot of sacrifice only like your personal Life as well that's a it's a really good point that you've been doing it like half your life cuz like I'm in like the same boat which is like I tell wit like I just I hate doing the same things over and over again so I always have to like every like three months I have to like do

something different at one of 10 or I sh my focus because it's like I've been doing the YouTube thing like I've been consuming YouTube since like 2009 and I've been like actively like Participating in like the uploading of videos since 2012 with Black Ops 2 I had like I was like recording like my TV like I was I would watch FaZe every day like all that [ __ ] so it's like it is just like it's been 12 years since I've like uploaded my first video probably and I'm 22 now so I was like 10

right like I I I it's overdue like for like a reset or like moving on yeah I think I think I'd run it until I think I think i' run it as long as possible because Opportunity like this only comes in once in your lifetime or perhaps I think the skills are transferable like if if I lost everything today and I needed to go in a different industry I'd still Crush um but I think like the level I'm at right now it's just very rare like maybe like 1% achieves this and I I would want

to throw it away but on the other hand I just know it's all like the thing is you get detached from reality a bit and it sounds really weird but I I've talked About this with you guys before it's like um the money kind of becomes meaningless it doesn't mean anything right like when I buy something it that it doesn't hurt like when when you work for something you buy an iPhone for, 1500 and and you see that's 30 hours going of my of my life right that iPhone is 30 hours of my life for

me that was a morning like having a morning coffee like and not to sound entitled but that's just what it is and and you have Like a different type of relationship with it and and like nothing feels like it's impactful in your life anymore and and that's the same thing with online you're constantly online and like I tend to like then shut out all the things that are actually going on in my personal life cuz I'm working on something right and in the only way for me to get away for it and and I'm very

bad at finding a balance um and I don't think I'll ever will um it's just to Stop at some point and I love what I'm doing now but you need to have and I think with every single business this is like that you need to have an exit strategy like at what point what goal are you going to stop otherwise you're going to be working for ages and you're just going to get hit by a truck one day and and the only thing you've done your whole life is worked I asked you how many hours

on each segment but did you answer each so just YouTube or across All my businesses everything like per week like how many hours do you put on each so the actual YouTube part I think should probably be one right right usually it was like everything like everything was YouTube um right now with like heavy development on the software side of things and I'm also running the channel where I'm doing like the running so I'm running like two SAS tools and a course and a community as well so it's more like I think like 40 to

35% this YouTube and the rest is all like uh software uh software Channel and then the community uh that yeah I think that's kind of like the um the Divide between YouTube and like the um the software and then in terms of YouTube where I spend my time the most finding new niches I think and and man and oh and having meetings with with the managers and the touch points so that's that's the biggest one probably how many managers you have well again you go up And down but right now there's like four managers across

all the channels yeah yeah um and then you have Partners as well for the specialist channels right all the channels where you're kind of innovating that's where you have like partners and you have constant contact with them as well so it's like I have like a couple Partners like five right now um and it's like yeah if you if you do like even if you do one one call a week right it's like one hour every day So and usually it's more than that so yeah that's where a lot of time goes as well like

having calls but it's a long-term investment because if the partner knows what to do you can scale even more like you can exponentially scale that's that's also another strategy I'm trying to do to get past the glass ceiling I've been bumping my head into well Noah thanks for joining us on the one of 10 podcast and uh good luck on uh all those new Channels thank you thank you I appreciate it and uh thank you for having uh me on yes and thank you Vex number one YouTube strates in the world always always so humble

Yes Man and uh to the viewer you can click on this uh other video to check out other podcasts and I'm sure you'll get a lot of as much value as as here so yeah peace