Video for mobile

hi there video advertising on mobile devices presents a valuable marketing opportunity for businesses video ads can be more engaging and provide more information than traditional ad formats so let's discuss the growth of mobile video how to create mobile video ads and targeting mobile video ads to related content let's say you own a plumbing business in Glasgow you've got a number of plumbers who work for you all over the city and now you're looking to grow your business even further by running video advertisements so let's take a look at the ways you can create effective video

advertising campaigns the first thing you want to do is to create the actual videos you'll use and you don't have to have a huge budget to produce video anymore in fact many great high-quality videos can be recorded on a mobile when thinking about the video content to create you should keep a few key things in mind first make it relevant you'll want to create content that your audience will be interested in next keep it short attention spans are limited so you want to time your ads appropriately and finally have a clear call-to-action be sure to

tell the audience what they should do next so they stay engaged so let's say you decide to create a short video showing one of your best rated plumbers laying pipe in a new construction from start to finish the video demonstrates the skill and expertise of your plumbing crews the next step is to upload your video ad and target it to your mobile audience when targeting video ads consider the location of your audience think about the time of day they watch mobile videos and what type of videos they watch so you want to show your video

to people within a 30-mile radius of Glasgow keeping the target area fairly small makes sense because you know most people need plumbers who can reach their home quickly you also want to target your ad to run on home improvement videos that way you can reach people more likely to want or need your services with video ads you can choose keywords to target your ads to related content you can even choose specific websites or videos where you want your ads to show now if you know about a popular YouTube channel that shows videos of renovation projects

on run-down homes well that would be a great channel to target now people watching videos of plumbing disasters will see that your business offers solutions to any plumbing problem so now you see how mobile video advertising can help you interact with people in meaningful ways the more targeted and relevant your video ads are the more engaged your customers will be