it's time to roast another underperforming video and this time we're going to take a look at a video from Jenny Hoyos who's got over 4 million subscribers I had a video that only did 40,000 views in its first 10 days now we're going to take a look at this video and figure out what went wrong and what we can learn from her mistakes let's get into it I'm trying to make money playing arcade games and since they're rigged to steal your money I've watched every video to learn the secrets to beating these games so in
theory I can win prizes worth tens of thousands of dollars all while spending $100 to play and we're starting at Chuck-E-Cheese and I just spend $50 on the family fun pass which lets us play unlimited games for the next 3 hours all right we're going to stop right there that was long enough that was the intro which is a 25 second intro way too long for a video like this but let's break it down by the stuff that went wrong so when we look at the 7 Seconds part of this video Jenny talks about the
secrets of beating this game Tik toks that you may refer to that could help her beat these games but she doesn't really show us at all how we're going to do it now secrets and knowledge are really great for retention but not showing it at all it is like there is no secret so in this case what I would recommend is tease us with a clip of a secret like that one show one arcade game and show how it goes I've watched every video to learn the secrets to beating these games so I saw this
YouTube video where apparently you could slow down dealer No Deal so by showing the viewer this clip they're going to be expecting all these secret tricks that we're going to be using to figure out whether we can make money playing arcade games now the second issue happens when Jenny is standing in front of all the prices she talks about being able to win potentially tens of thousands of dollars but when we look at the frame over here nothing seems to be worth tens of thousands of dollars we need to be accurate we cannot just magically
say things and the viewer will believe this because we're already breaking trust with the viewer here but let's say you have this to work with and you do want to say that there is a second solution zoom into the parts of the store that make it seem like tens of thousands of dollars is possible so if we look at the top here we have some kitchen appliances then if we look down here we have some headsets maybe a vibe that we got over there so by zooming in onto any of these areas we are now
actually conveying the $10,000 and maybe it is feasible now and the third issue that we have is when we transition from the initial words to what we could perceive as an evolution of our video or progression and this happens at 13 seconds so listen to the music here and how it stays the same I can win prizes worth tens of thousands of dollars all while spending $100 to play and we're starting at chuckecheese the first of three childhood arcades that I'm going here we're kind of getting into our first segment but because of the music
and the music stays the same it kind of all feels like one big thing so simply once we get to the first one the chuckecheese one if we change the music it instantly gives the illusion that we're moving on take a look at the before and an after you can win prizes were tens of thousands of dollars all while spending $100 to play and we're starting at Chuck-E-Cheese the first of three childhood arcades that I'm going to get my mom's money back from and I just spent $50 on the family fun pass which lets us
play unlimited games for the next 3 hours I can win prizes wor tens of thousands of dollars all while spending $100 to play and we're starting at Chuck-E-Cheese the first of three childhood arcades that I'm going to get my mom's money back from and I just spend $50 on the family fun pass which lets us play unlimited games for the next 3 hours let's continue the strategy is to grab as many tickets as possible how do you even grab it wait why are the tickets going up we don't we don't really see what she has
um we got 2,000 tickets oh my gosh and I could have gone more but since I can only play all right so overall that was not too bad typically whenever we get into the video we want to show the viewer like hey this video is nicely paced and for that reason our first challenge we typically make it fairly fast this was fast however it's very difficult to see her grab the tickets so we're kind of having like a little bit of a wider shot and you know we should have zoomed in to see her actually
touch the tickets and then lastly I wouldn't have really shown the tickets going up while she's grabbing it because now it feels fake so by not showing the ticket just showing that she grabs this 100 and this 500 and afterwards we have like a 3sec scene where she counts it seems more realistic and it's easier to get into for the viewer but since I can only play that one once I'm going to try some other games whoa whoa whoa wo wo wo wo earlier we said that we spent $50 for an unlimited PA for 3
hours and now we're saying that we can only play something once so we have a drastic rule change over here so I'm going to have a counter for this one because I have a feeling like this is going to happen more because when we lie once we sometimes lie twice you know apparently if you press it when it passes the corner it drops on the jackpot I didn't do it but it was closed mean that was supposed to be the trick I think that was a secret trick maybe but the downside is it was so
poorly visualized it was so fast we couldn't even catch it so this is very important to know is that we want to slow things down so the viewer has proper time to see what happening understand what's happening and anticipate what's going to happen once it is done but if we clip so fast here the problem is now we've shown a lot but actually for the viewer or from the viewer's perspective we've actually shown them nothing we didn't allow them to enjoy this little content piece often whenever people add it like this we believe that we
need fast dopamine hit dopamine hit dopamine hit by cutting fast actionpack things but if we look into research we can actually find that dopamine doesn't just happen in moments where stuff happens actually we can already see the dopamine level starts to rise in moments of anticipation so if we know something is going to come if we know something exciting is going to happen we already feel good I didn't do it but it was closed but Meanwhile my brother and his girlfriend were having way better luck I'm making people play for me because they're better than
I am in these games except my mom she's terrible at [Music] games five tickets you just wasted the credit this game let's stop right there cuz we've got a few more problems the first problem here is why is your brother and his girlfriend in the video who like why are they suddenly there we didn't introduce them and now suddenly they're an important part of our story do their tickets count do they fall under the $50 pass and this is going to confuse the audience like crazy in general we have to be very careful by introducing
new characters in our videos and when we introduce a new character we need to give a very good reason to why they're there and this is how this person is going to contribute to our story or our mission or our vision or our goal that was a lot of words that I shouldn't have said I'm not always optimized for retention myself just letting you know and lastly for this part I want you to pay attention to what she says here five tickets you just wasted the credits did you catch that you just wasted the credits
Hold Up Wait A Minute something ain't right first we have an unlimited fuse for $50 for 3 hours hours then the rule changes because now we can play Everything only once and then suddenly there is no unlimited tries anymore there is not one tyer thing there is just credits now so we have another rule change which brings the believability of this video down a lot I know that Jenny didn't intend us to be bad but again for the viewer we are breaking their trust all right let's get back claims to be 100% skill okay so
we have now I'll let it play but we have now one that we can slow down on and maybe we are going to it's 100% skill game so maybe there's a strategy have 100% skill no that's not 100% skill so I decided to play the game that was that was mere seconds it's a wasted opportunity we're just moving and moving and moving so let's just continue watching so I kept trying out game after game after game and with only 30 minutes of play time left we found the perfect game that would get me enough tickets
to win the best prize in the arcade if I win the jackpot 15 more times we have to win like every minute wow wow wow a few things I hope we got it again cuz some rules changed as well so first of all we are now for the first time showing a price and it says 6,000 tickets we say this the best thing in the arcade but that's not tens of thousands of dollars this is a Nerf gun also tickets don't really translate very well to monetary value we don't know is this nerve gun $20
$30 50 100 this is an important piece of information because this actually contributes to solving our story problem so make sure that whenever you have a video and you tell the viewer that we're going to solve a question that we directly contribute to solving that question and then let's rewind this for a second best prize in the arcade if I win the jackpot 50 more times 15 more times 15 more times unlimited times for 3 hours we can play Everything only once we have credits and now we can do the same game 15 more times
we have so many rules changes that is like too many rule changes even one is too many we as a viewer now feel lied to it's very difficult how what is it I don't know what other advice to give stick to the base rules of your story let's continue stay calm every minute so this is the perfect time to tell you about hosting or the best sure there's that of course now I I will give you a little heads up Jenny let me know that that was an ad so let's take a look at how
long the ad takes cuz I'm not going to let you sit through the ad I'm just going to watch through it and if there's something interesting I'll let you know by the way this bar on the bottom that shows how long it takes until the ad is over is actually pretty good the ad took about a minute and nothing really interesting happened so we are kind of running into a few problems here so far the viewer had minimal value out of the video we didn't take any progress towards our story goal cuz we don't understand
how much money that we make so far or how are we making money or how much is a price worth and lastly also we had a minute of a 6 minute video that was pure adre so there's a bunch of problems that we have so far and we're already 2 minutes 40 seconds into the video so we're pretty much about 40% into the video and nothing of value has been given to the viewer this alone is enough reason to believe why this video has failed so here's three ways that I would fix what has been
happening so far so first of all in order to show progress towards our goal what I would do is that every single time we have an increase in tickets we showcase what price we could get so far so let's say we're at 2,000 tickets we could say hey we have this price which would be equivalent of $10 for example and that way we have a grasp of constant progression of earning money as we move on through our video this will keep people hooked because now you're giving them what they came for second of all I
understand that brand deals are part of a crator journey now if you have a one minute brand deal in this type of content try to make your content slightly longer so that the portion or the percentage of your video that is at is minimal people will be more likely to be accepting of a one minute ad in a 15minute video versus a 6 minute video or actually almost 7 minutes I'll give it some credit here and next thing one other thing to focus is that on a regular basis which has not happened yet we should
come back to our story problem can we make money playing arcade games come back to this goal come back to this goal multiple times so the viewer is reminded of why they're here in the first place and so that after this amount of time they don't feel like hey are we actually touching on this problem or are we just stalling my time and we're never going to deliver on it so because it's already pretty clear to why this video flopped I'm going to just sit through the video and if I find anything interesting which there
should be some interesting things I will let you know about it all right so here for the first time we have a part of the video where we actually seem to be using a strategy I was not paying it no what oh my God what it's like a deal or no deal and we filmed the screen so that we can then slow down the footage and see which case has the jackpot price I mean we're like almost 60% into the video and we have our first time delivering on the stuff so this better be good
that I was not paying it no what oh my God what I don't like the inconfidence because you know we're cheating we have a film thing so we should be more anticipating with a reaction oh you know hey that's okay I already lost it but my thing has it right keep the viewer engaged that way who's going to get this okay wait wait so I recorded it and we're going to look this is good the footage was way too fast I know this trick works because I've done it before yes I have cheated in an
Arcane before but this is going to be super unsatisfying because those who actually stayed around for this long they now get an unsatisfying outcome and this sets the tone for whatever is remaining in this video now first of all we should have had more secret strategies then if some of them fail that's completely fine at least we know some of them are going to succeed but this one our first one that we're actually getting into and that one fails this is actually not good for the video at all so in this case you know simply
adding more and having more chances of success because you find cheats for each arcade game is the solution for this video let's continue scrubing win jackpot after jackpot after jackpot I don't even know how many times I've won this game I've disappoint she just talked about winning so many jackpots show the jackpots right we say we win jackpot after jackpot after jackpot but we didn't we didn't really like get to seeing any jackpots okay so here it seems like we have an emotional moment let's let's take a look at those emotional moment wait hello she
ended up telling me how she really wish she was playing with me right now since she didn't get too earlier you just wasted the credit so I either had to quit the challenge here or make her happy what's she going to do what's she please continue the challenge do not disappoint the Vier and I decided to spend the other $100 playing games with her because you really never know when it'll be the this is horrible why why why why this is not good this is not good we shouldn't do this one and the reason why
is because the whole point of the video is to show the viewer can we make money playing arcade games there was nothing emotional about this video so far it's just some fun little Challenge and now we're forcing the viewer to feel emotional and you say you know I gave up on the challenge I gave up on the video that I promised you because I just want to spend some time with my mom and the arcade Jenny you can spend time with your mom and the arcade tomorrow you can spend time with your mom and the
arcade next week unless you clearly explain this one right but then still this is not what the viewer came for we definitely don't sacrifice guys the video's goal especially if it's something simple like this for the sake of sending an emotional message to our viewer so pretty much the rest of the video was just the emotional showdown of of her mom and and Jenny in this case now in this case Jenny is a genuine kind Creator and I really didn't want to be this hard on her but I actually messag her like look I'm not
going to take it easy on this video and in this case the viewer felt lied to we didn't deliver up on what we promised to the viewer we poly visualized stuff we have random characters has so many things wrong so it doesn't matter what good kind ofhe hearted Creator you are if you mess up like this the audience will not like it they're not here just because they like you they're here because they want a good story so to round up I want to take five main lessons that we can have from this one that
everybody can execute on number one make sure that the rules in your videos stay consistent any rule change can make the viewer feel lied to and lose thrust especially when we don't have a good reason why the rule changed number two whatever you promise the video to be constantly go back to that as your main story so that the viewer doesn't feel deceived and click baited into watching something that we never deliver on we make a promise so live up to the promise number three allow the viewer to feel suspense by slowing down because when
everything moves fast viewers won't feel anything at all and this does not help with retention number four do not force the viewer to take A Life Lesson when this is not what they came for not everything needs to be deep and emotional and lastly number five if you have a 6-minute video and you're integrating in that make sure it's damn good cuz else the viewer will feel like you just wasted their time you lose your credibility and this will not help with both the video as well as long-term Channel growth thank you for watching and
I'll see you next week for another breakdown
