whether you are thinking of starting a YouTube channel or you have a YouTube channel watch this presentation that I did on the same stage as garyvee think media Alex hermosi and so many others that will take your YouTube channel to the next level let's dive into it what are we going to be talking about today with me we're going to talk about growing your reach scaling secrets and specifically the tactics and the tools that I use to grow my YouTube channel to over half a million subscribers and over 28 million views in less than three years now I always keep saying this to Sean and Heather I cannot believe I'm here on this stage because let's be real three years ago I was on the other side of this stage I was watching yeah I was watching think media Pat Flynn all of the creators that you're going to be watching this week because I was trying to figure out how to grow my YouTube channel and how to get started at the time three years ago I had just quit my job with no backup plan all I knew is I wanted to create videos online and so what I decided to do is you know what let's just work minimum wage let's just be a coffee Barista and let's make videos on the side and that's what I did I started small I started Scrappy I even wrote my video ideas on receipt paper while I was serving lattes at my job that's where my humble beginnings began now fast forward to today I now have half a million YouTube subscribers over 200 000 followers on Instagram I founded a program The bossgram Academy where we help creators launch one-on-one coaching programs and sign paid clients using social media and now we've done over six million dollars in sales with over 6 000 clients internationally thank you now creating videos online changed my entire life and I want it to change yours too but here's the problem this is our expectation the moment that we post a video we think it's gonna go viral we think it's gonna pop off we spent seven hours filming and editing and all these things and this is what ends up happening but here's the actual reality of what it's like to be a content creator it's not all sunshine and rainbows and especially if you decide to do video it's not an easy job and here's the truth it's never been easier to start a channel and it's also never been harder to grow one easier because there's so many people like me like you whatever else that post videos online sharing to people how to actually grow a YouTube channel how to be successful on social media but it's also never been harder to actually grow one because we all have instant gratification that it's gonna work right away and that's simply not true that's why before we get started in the tactics and the tools and everything I want to walk you guys through the valleys of death that you guys are going to experience during your creator Journey so let's go through it each one by one number one there's going to be people who just never start their Channel they're always going to be stuck in this Valley of Death because they wait for the perfect opportunity they wait for the perfect moment they wait for the perfect Niche they wait for so long to the point where they never start their Channel even though years have passed on now there's going to be some people who get through this valley of death and they post a few videos maybe two three maybe even six or twelve but then the issue becomes they're not seeing the momentum that they hope that they would right away and so guess what happens they give up and unfortunately a lot of people will find themselves in this valley of death and very few people crawl out of it now for the people who are able to crawl out of this Valley of Death then what happens is they start gaining momentum because they finally created enough videos to optimize that data to understand what works well for them to figure out what their Niche is and so then they start actually building that traction but here's the caveat to that at any point for any Creator if you do not have the systems and the processes in place to sustain that momentum what happens is you burn out I've been here many many times because I didn't have the right systems and processes in place now when you become that Creator who can create those systems and create those rinse and repeatable processes then the next step is you struggle to stay relevant because at some point yes you have those rinse and repeat processes that's going to last you a few years of maintaining your channel but algorithms change platforms change new creators come into the space and so what you need to do is you need to reinvent yourself every so often every few years and for the creators that are able to last decades they're the ones that are able to reinvent themselves over and over and over again so I want to put a feeler out there okay raise your hand and be honest if you're someone who's in Phase zero you haven't started your YouTube channel yet but you want to is anyone in Phase zero okay a few people great now do we have anyone in phase one maybe you've uploaded a few videos but you're starting to get a little bit discouraged because it's not getting the momentum that you want okay great a few people in phase one now let's hop over to phase two how many people are getting the traction but you're struggling to keep up with it it's hard to keep up with that traction whoa lots of people in phase two okay great now how many people are in phase three you have had the traction but you're starting to see a plateau in your channel and Views are starting to maybe even decline versus last year and the year before okay a few people in phase three now here's the truth there's going to be less and less and less and less people that make it to phase three because very few people make it to the top and many people fall into these valleys of deaths and they never come out of it now how I've broken down this journey is really in three phases there's those of you who want to start your channel those of you who want to grow your channel and those of you who want to scale your Channel and so regardless of where you're at today I'm going to give you the tactics to break through each phase so that you can make it to the top 10 how does that sound yeah great so let's focus on phase one those of you who are just starting up your channel maybe you're not getting the momentum that you're wanting here's what you need to focus on if you are in the startup phase you want to focus on developing the skill of creating videos and so you're able to collect the data you don't need a perfect Niche yet you don't need the perfect gear yet you don't need any of that focus on building the skill of creating videos now here's what your weakness point is going to be this is your Achilles heel if you're not careful you're going to fall into that Valley of Death you let perfect stop you from getting good you wait for the perfect moment you wait for the perfect setup you wait for the perfect Trend and guess what you either never post the video or you don't post enough videos because you're holding yourself back from even getting good in the first place so here's tip number one that I have for you if you are someone who is struggling to find the perfect Niche to find the perfect topics then I want you to take a step back and I want you to focus on your target audience instead of hyper focusing on that Niche it sounds counter-intuitive but hear me out there's a misconception out there that says hey I need to know my Niche before I can post any videos I need to do tons of market research before I can post anything because it needs to land it needs to be perfect it needs to rank the truth is is that your Niche will find you after you've collected enough data on what's working and what's not working on your channel and you as a Creator you know what topics you like to do best I'll tell you a personal story it took me 10 years to start up my YouTube channel I've always wanted to be a YouTuber since high school specifically I wanted to do makeup I wanted to be a makeup Beauty blogger I waited 10 years to finally post something and the moment that I posted my very first makeup tutorial I realized oh my gosh I hate doing this putting on makeup taking it off and then putting it on again oh my gosh I hated it and you know what really sucked it took me 10 years to figure out that the niche I thought I wanted to do was actually not what I wanted to do at all and so let that be a lesson to you don't aim for Perfection just do it and so what did I do after that pivot I pivoted and I thought you know what I don't really know my Niche yet I had just quit my corporate job and so I really want to just post videos for Millennials who are one to two years into their corporate job trying to find their identity either going through identity crisis and so I think about this person in mind okay it's not really Niche down yet it's just a target audience and what I realized that this target audience has many different interests maybe they're interested in side hustling career tips budgeting tips staying healthy all those different things and so what I did was I started to experiment and one day I was like you know what I think that this person might be interested in social media and so I finally posted a video that seemed out of the blue at the time it was my first video about Instagram and that video took off and today it has 6. 2 million views on YouTube this would not have been possible if I did not give myself the freedom to try different things because if you pigeonhole yourself then you're not going to be able to experiment at all and later you'll see why this was helpful for me now tip number two create videos around search friendly topics every person uses the search engine okay and YouTube is owned by Google it has the best SEO ever amongst all the different platforms that exist now the reason why someone will use a search engine is for two things they want to solve a problem or they want to be entertained now for me at the time I'm not very funny so I was like you know what I'm just gonna solve people's problems and I'll figure out how to entertain them later and so that's what I did and what you have to realize is that that person who's searching for something in the search engine they have a point a and a point B they have a pain point that they want to solve and they have a desired result that they want to achieve and your content is what's going to bridge that Gap and so when I think about content ideas this is what I think about I think about what are the questions problems limiting beliefs or objections that this person might be going through and then I brain dump a list of problems issues and questions then for each question problem limiting belief objection whatever it is I'll then map out at least three video topic ideas for each one so for example if one of the problems that you guys are going through one of the objections that's preventing you from starting your YouTube channel is I don't want to start a YouTube channel because I'm afraid of being on camera and I'll think about okay three video ideas number one how to grow a YouTube channel without showing your face that might help this person video idea number two how to get confident being on camera in 30 days or less that might help that person third video idea why you're afraid of putting yourself out there on social media and three ways to overcome it that might help this person and so I go down the rabbit hole of different topics that I might want to create content for based on the questions and problems they might be searching for on YouTube or Google now if you need help with this and you're not sure about what people are asking on the internet here are my favorite free platforms I go on forums and comment sections I go into Reddit and I look at the topics and I look at what questions people are asking about I go on quora I go on Facebook groups really Niche Facebook groups and I see what people are asking questions on and one of my most favorite things is going into my competitors comment sections and seeing what their subscribers are asking as a follow-up to watching their video because that tells me Ah that's an opportunity for me to tap into that market and tap into that Gap because clearly there's a demand and that Creator didn't necessarily cover that yet in their video so that's something that's really really helped me over time now if you need even more help you can then use external plugins like tubebuddy or vid IQ to find content ideas and topics that people are searching for step one if you use something like tubebuddy you're going to get access to something called keyword Explorer and when you have access to this you go in and you search in your topic and when I search in the topic let's say Instagram what I'll pay attention to is what my weighted score is tubebuddy will tell me if my channel does the video on this topic how well it's really going to do based on the competition now for my channel specifically it's telling me hey I would actually have a pretty good score something that I might want to pursue then what I do is I go down the rabbit hole further and I look at okay what video topics is tubebuddy recommending me because they have so much data on what people are searching for on YouTube and on Google so then I get content ideas like this easily in a few clicks I then go down the rabbit hole further and I'm like hey it's suggesting that of the topic of Instagram people are also searching about Instagram captions so let me double click on that boom now my score has went from good to excellent because I Niche down slightly on that topic so if I were to do a video about Instagram captions I would have a pretty fair chance of ranking pretty well and so again I look at what video topics are available to me and so that is how I can easily find content ideas that are searchable and that I know people are looking for now here's a bonus tip let's say you're someone that's like well Vanessa I really want to create videos on topics that are very competitive so how do I stand out two tips that really help me get my first 100K subscribers number one add the year to the title to increase the relevance because even if there is a YouTuber out there that has more views more subscribers than you the fact that you added how to do this in 2021 or in 2022 or whatever else people are going to be more inclined to clicking your video because it's more relevant number two add a differentiation Point can you actually get someone the result faster without a certain pain point or can it be niched down to a specific sub segment so instead of creating a video about how to meal prep I'm going to do a video about how to meal prep for busy vegan moms that might get more clicks than a general video second one let's say you're a gamer you want to do videos about gaming Call of Duty war zone very very saturated on YouTube what I would do is I would say Call of Duty Warzone tips and tricks for beginners a specific sub segment in 2022 relevant for this year and to make it even more clear I'll put it in parentheses updated so they know click my video it's better than everyone else's it's relevant third one how to wake up early in the morning very very popular topic but I'll say without an alarm to make it even more better and juicier than all the other titles that they might be stumbling upon this is how you might be able to stand out as a beginner and this is how I did it when I started here's another Secret Sauce tip that I have the reason why my video has 6. 2 million views is because every year I update the year in the title I posted this video in 2019 and I will spend the time thank you I will spend the time to go back on that video and say 2020 2021 22.
guys I have been milking this video for four years almost already I've made lots of money on this video not gonna lie and that's why I keep updating it now my bonus tip for you is when you start creating videos do not mention the year in your actual video think about it YouTube is an evergreen machine if you want your videos to last longer be more relevant for the future future proof it don't mention the year and try not to put it in the thumbnail or else you'll have to be like me going to canva every single year and updating it now for the those of you who are a little bit more advanced if you want to make your life easier you could use something like tubebuddy they have a feature called bulk editing and so what I'll do is I'll actually go into this feature and hit find and replace text and I'll literally be like okay tubebuddy tell me all the videos where I said this year in the title and in the description and then replace it with the New Year hit a button done all my videos are updated but back then I did it manually so you know this is the plug right there third tip for you beginners right here keep it simple complexity is the enemy of execution I'll repeat that complexity is the enemy of execution there's a big misconception I won't get views if I don't have the best equipment here's the truth you want to see what's working and not working and then invest in the equipment that you want a mistake that I made when I started is I thought I needed the best lighting so I spent 300 on lighting equipment filmed a few videos and realized I hate this equipment I way prefer daylight lighting and so I wasted 300 now here's the simple gear list ask yourself three questions can people see you can people hear you and are you making your life easier when it comes to filming okay I literally use this setup right here for my half a million subscriber YouTube channel this is all I use now and it works perfectly fine for me we've talked about a few valleys of deaths okay we talked about never starting and always giving up now let's talk about the next phase which is when you enter a period of growth your focus is to stand out and keep up with the competition but here's your Achilles heel here's the problem you have no systems to keep up with the growth and the momentum and that becomes an issue of you being consistent on your channel and so tip one you want to double down on what's working on your Channel right now especially if you're in this phase remember earlier on I talked about how I was creating videos for a wide target audience doing a bunch of videos here and there and then suddenly I had a video that picked up better than others it doesn't have to be viral it just has to be a video that's getting more views than average now I didn't really catch on to the trend and so what I did was I continued to post my random videos like I always did and as you'll notice the views were just average this is a recent screenshot so back then it was even less views then I asked myself okay what if I just double down on this one topic and see what happens okay let's just see what happens Boom the moment I double down My Views accelerated and this got me to my first 100K subscribers in less than a year because I doubled down on what was working now I want you to imagine this scenario imagine getting the best sushi sample as you're walking down the street and you're like damn this is good and so then you go into the restaurant expecting more sushi but you see fries Burgers steak burritos and you're disappointed so what do you do you leave the restaurant this is how someone might feel after they've watched an amazing video of yours and they go to your channel and they don't see similar content of that nature that's why you're not getting the subscribers that's not why you're not getting more views it doesn't matter if you have a viral video what matters is what you do with it it doesn't matter if you have a video that's picking up it matters what you do with it and so keep that in mind now tactic number two you want to know your analytics at this point and understand how you can optimize your videos better and so the few metrics that matter the most is really this funnel and if you go into your creator studio YouTube will literally show this funnel to you you want to ask yourself what are your impressions like how many people saw your video on their feed they didn't click on it yet they just saw it in passing that tells you whether or not search is doing really well for you or if the algorithm is just in your favor it'll tell you a lot of things when you dig deep into this data then of those people who saw your video in passing how many of them actually clicked on the video that is your click-through rate average about three to five percent if you can get past five percent six percent seven percent eight percent ten percent you really want to double down on that style of thumbnail because it's clearly working for you then of those people who click the video people can click the video and they can click out how many people actually viewed your video that's where the views come from then of those people who viewed the video how long did they watch the video for that's your view duration so let's say your video is 10 minutes long and your average view duration is five minutes that means on average people are only watching half of your video that's what view duration is and then how many people are binge watching your content how many total minutes have you accumulated in your Channel that tells you whether or not are people staying on and by knowing these analytics you're able to reverse engineer your goals so for instance if you are someone who wants to have more views your gear the equipment you use doesn't matter what matters is your topic your title and your thumbnail when we talked about topics I talked about doing search friendly topics check title I shared some hacks on how to make your title stand out check for a thumbnail you're going to want to see the click-through rate and see how you're doing and really test your thumbnails to see what's actually driving the clicks now if you want to take it a step further you could pay for something like tubebuddy get their license well they'll actually tell you which thumbnails you should improve on tubebuddy will tell you okay well this video is getting a lot of views but the click-through rate is lower than average so you have an opportunity to improve something here and then what you can do further is you can a B test thumbnails if you want to get into a more advanced territory now I didn't do this when I started so don't worry about it if this is not something that you're ready for yet but this is available to creators if you want to dig deep on the data and not and optimize if you are someone who wants to have more watch time more view duration this is what you have to focus on a strong hook how are you hooking people to actually watch the rest of your video if your intro is over one minute long to me I feel like that's too long already people have the attention span of a goldfish on YouTube okay they're gonna click out secondly are you being concise if you are rambling in your video you're taking very long to get to the point how annoyed do you get when you're like oh my God I clicked this video and they're taking forever to actually give me the good stuff you're going to click out engaging how engaging is your video this is when you want to focus and experiment with video editing Styles the environment b-roll all those different elements to make your videos engaging that will cause someone to keep watching and if you are someone who wants more watch time optimize your playlist make it very clear to people if you like this video you'll love these videos and a bonus tip that I have for you that's worked really well on my channel is making your videos episodic so very similar to watching Netflix you want people to binge watch your content so what I'll do sometimes in my videos is I'll say hey last week we talked about hashtags this week we're going to talk about captions and so they're going to know that hey a previous video existed and then at the end of that video I might tease my next video and say hey if you like this video next week we're going to talk about Instagram stories so hit the Subscribe button hit the notification button and I'll see you next week and so that causes people to want to watch more and this has dramatically increased my watch Time by doing this third tactic if you're at this stage is create a production Cadence remember we talked about the Achilles heel being the fact that you don't have the process and systems in place and so then you burn out and you're not able to be consistent on your channel so what do you do easy time block you can either bake or you can batch so so when I talk about batching take two to three weeks of the quarter and film as many videos as you can so you can get it taken care of this is really helpful especially if you're a business owner or you can bake it into your schedule this is what I like to do it just works better for me is I block off specific days of the week to dedicate to content so I'll block off Thursdays and Fridays to film videos you can also do a combination of both if you want to bake it into your schedule make it something that you exercise on filming is kind of like Fitness to be honest you're able to block specific days and batch a few videos so that you're not going to ever run out of content and for those weeks where you want to take a vacation you'll want to take a day off you absolutely can what I want you guys to know though is you can't copy and paste someone's workflow that's the biggest mistake you can make as a Creator because I see so many copy and paste other people's workflows it doesn't work for them and then all of a sudden they think that they're a bad Creator because it didn't work when in reality this is a very very specific career path and every creator has different strengths and weaknesses and so you need to be able to create a workflow that works for you and give your self permission to do that it took me a year and a half to find my workflow okay and so it's normal if you haven't found it just yet what I will do today though is I'm going to give you examples of workflows that work for me and you can take the best bits of it to implement it into your Cadence so here's my air table this is how I map out my content giving you guys the full behind the scenes you don't have to use airtable you can use a sauna Trello anything that is kanban style what I'll do is anytime I have a Content idea maybe I watched a movie read a book attended a conference or I'm just sitting down brainstorming I'll put all of my ideas in this queue it's just ideas nothing else and then on a separate day when I want to get serious about actually scripting I'll look at this queue and I'll see which ones are really really interesting to me which ones actually have legs what do I actually want to film then I start scripting the video and when you actually open one of these it's going to open this thing where I can just bullet point script my video or if it's a video that I want to prep more for I'll write something longer it really depends on the video there's no right or wrong when it comes to scripting and by the way I get asked this a lot I don't use the teleprompter next I then filmed the video okay and filming to me takes like an hour two hours really depends on the video and then finally I will bring it to editing now I have a video editor but even if you're editing your own videos this is something that'd be very helpful for you to keep track of and if you do work with a video editor here's something that's worked really well for me www. frameio it's saved me so much time in video briefing because what happens is my video editor they'll send me the video and then on the side I will leave my comments and it'll automatically time stamp them so that when we communicate it's clear and it is concise and there's a steady stream of workflow here and so this is definitely the goat if you work with a video editor highly recommend it now after that I then put it into SEO what I like to call optimizing the actual video I look at the title is it fine I look at the description I put in the chapters I put in the cards the end screens all the things that make up actually uploading the video I also use tubebuddy just to figure out the keywords something as simple as this I get help I don't do this on my own I just use the plugin I do what the plugin tells me add a half a million subscribers I still do this and then finally I upload the video and then I have a workflow after that too so this is my AI promotion workflow the moment a video goes up what we'll do is within the first 24 hours we're going to promote it in the community post so my subscribers know that I have a new video coming out what we like to do is we like to put a gif so that people can see kind of the climax of that video and really bait them into watching I also promote the video on Instagram stories so that my followers know that hey I dropped a new video and then I always comment engage within the first 24 hours so that YouTube can see that there's a lot of activity happening which may increase the chances of it being thrown out in the algorithm a lot more now here's a little bonus tip for you if you know that a lot of your audience members watch videos on mobile we like to use something called link twin it's free it allows us to create a deep link so that when someone's clicking the link on mobile it's going to open up directly in the YouTube app because here's what happens you promote something on Instagram everyone can put this out now you don't need 10K followers to have the links but the problem is if you just take the link from the actual YouTube video if someone wants to engage with your content they want to subscribe they want to show you love boom they have to sign in and so that's going to block them from doing anything to really show love to your video so what I do is I use the link twin link and that way they can go straight into the YouTube app they can subscribe they can comment they can like they can do all those things reducing friction matters when you promote your videos and that's something that I like to do in my workflow and then everything that I talk to you guys I put it into Asana I then schedule everything I have it all listed out so when I'm a solopreneur it's easy for me to keep track of but when I hire a team member I can easily reassign those tasks to them this is literally what's in our Asana board right now and the reason why I'm sharing this with you guys is because when you decide to start a YouTube channel you are essentially deciding to start a production company treat it with the same respect as you would a business because it is one and especially if you are a business owner this is going to be your biggest Achilles heel if you don't figure it out now we talked about The Valleys of death we talked about how to overcome that burnout period but how do you actually reinvent yourself if you're struggling to stay relevant let's talk about phase three scaling your focus at this point is to sustain the growth and continue to expand your YouTube channel your Achilles heel what's going to be your biggest point of weakness is doing the same thing over and over and over again your subscribers are going to get bored you're going to get stale it is going to happen it might not be right now but it might be in a few years where this platforms are changing algorithms are changing consumer preferences are changing you need to reinvent yourself so how do you do it well here's how I do it number one get off of YouTube go beyond YouTube and Sean talked about this earlier on about short form video long form content for my business is the Kingpin to our content strategy every single week I spend the dedication and the time to film one YouTube video and also one long form newsletter that connects my audience with me now I'm tired I don't want to be on all these platforms so since I already did the work on these long-form pieces of content what we'll do is we'll break those pieces into short form Instagram Tick Tock Twitter you name it and it looks something like this very easy I posted a video a few years ago where I shared five tips on what posts convert on Instagram I then took those five tips and then turned it into a Carousel and then what I did afterwards is I took those tips and I turned them into short form videos that I can then put on other platforms like Tick Tock Instagram reels YouTube shorts whatever else and so I'm not doubling my work and coming up with more content ideas I'm stretching my reach so I can reach new audiences on different platforms who may not have seen my videos before because some people they don't want to watch a 15 minute video to get to know you maybe they just want to watch a 15 second one maybe they want to swipe through the Carousel and read think about accessibility and think about how different people have different ways of consuming content and that will make you an A plus Creator when you think about it in that lens tactic number two don't just build an audience build a community this is going to be extremely extremely important because one thing I want you guys to think think about is if the dollar were to collapse dollar doesn't mean anything we head into a new currency or if all platforms were to go bust YouTube disappears Instagram disappears everything we head into web3 there's different platforms that exist the only thing that you are going to have to rebuild yourself is your relationships and there is a vast difference between having half a million subscribers and half a million Community Die Hard fans of yours that will go wherever you go let's say you decide one day I don't want to be a YouTuber anymore I want to launch an e-commerce product I want to do something else I want to do software I want to do whatever I want to write a book you want to make sure you have strong enough relationships for people who to want to buy those things to want to follow you wherever you go and so here are some things that we do really simply to really boost that relationship with our audience subscriber shout outs this is something you can do today we notice there's so many people that show love to our videos how can we give back how can you make them feel seen appreciated loved and heard we post their comments in the back of our videos so that they know that we see them we do content polls we engage people we interact with people we want people to be involved in the creation of our content now we also started a Weekly Newsletter series called the CEO newsletter a lot of people my subscribers love to see my videos but they want to see the behind the scenes of those videos they want to know what really goes on behind that lens they want to know what's going on with my business with my life and so we started to create this newsletter series and on a weekly basis we have upwards to 30 open rates because they love this content it gives them access to me one thing we also want to experiment more this year and next year is doing more live streams and private connection calls we focus so much on serving our clients but what I want to do is I want to start actually hosting Zoom meetups with my subscribers with people who follow me and just to hang out with them why do they have to pay me to do that how can I actually build that relationship today these are things we're looking forward to doing now the third tactic is breaking the pattern if you're going through a plateau right now this has helped me a lot actually revive my channel a bit because I went through a plateau for three years I was just sitting down doing the same video same environment same everything and my retention dropped off my engagement dropped off so I thought to myself what do I need to do what I realized that at some point in your journey you're going to have a lot of Raving fans that love you but your videos alone aren't going to be enough they're going to want to have more access they want to see more things they want to see more of your life that's where searchable content searchable topics aren't going to be enough you might want to switch those things up and so what we do is we decided hey let's actually add a few more topics to the channel to keep things interesting instead of just niching down on Instagram let's Niche up and share more things and what I realize is over time my audience has really grown and matured as well when I first started I was attracting a lot of people who were just starting out in business but few years later those same p people are now wanting more advanced strategies or wanting to start businesses they're wanting to do all those things so how can I as a Creator grow with those people keep that in mind you don't even need to change up your topics if you don't want to you can just change the delivery so what I did was I changed the environment in which I film my videos no longer did I just do sit-down videos in my office same setting every single time I started vlogging and showing people aspects of my home I started to film videos outside of my home I started to introduce my pets I started to introduce my boyfriend all these different things in my videos to build that connection this is also a great time to experiment with your video editing for us we switch video editors and it made all the difference to really Reviving our Channel and reaching a new audience of people who are more engaged with a specific type of editing style and then lastly we just got more personal just started vlogging started to actually show people what it's really like to start a channel what it's really like to actually be me because at that point you have raving fans they don't care about searchable topics they care about you and so these are the values of deaths that we just walk through and for each tactic that I shared it's very unique to what phase that you're in so if you're not in phase three you don't have to worry about that stuff focus on phase one and two okay but so far we've talked about all the valleys of Death and All the tactics that you can do today to prevent falling into those valleys of deaths now I have a question for you how many people know this guy MK PhD Marcus Brownlee yeah lots of people know him he's one of the most famous Tech YouTubers on the platform here's his 100th video that he posted 13 years ago I took the screenshot like a few days ago so it has 1.
