Action & Iteration

hello everyone and welcome to module 4 action and iteration in this video we're going to be discussing that it's really now after module 1 2 3 and 4 this is the last video of module 4 really now all it takes is just a lot of action a lot of action taking and a lot of discipline and consistency we've given you everything you need to get to the goals that you want module 5 and module 6 are an extra bonus the scale these first four modules will get you where you need to go if it's 20

members a month we're going to get you there if it's 50 members a month we're going to get you there we've done that before with this right here so right now it just takes consistency takes action and it takes iteration at the right time as one of the most important things to remember is that iterating at the wrong time or iterating Too Soon which is changing right changing the strategy can kill your results all right so when do we do that when do we iterate and before we start I just want to let you know

I'm a little under the weather I've got a little bit of a cold so my voice might sound a little different all right so here's what we're going to cover we're going to cover action and iteration the only thing that matters right now all right we've done all of this amazing stuff we should have if you followed the program in the right way we should have made some massive steps you should have learned a lot you should have your U appointment booking machine ready maybe already some ads rolling maybe your dr's ready to go live

or maybe you're right in the middle of the year maybe you've already made some sales right but you should be ready to really start crushing it for the next coming months and really next coming years then the other thing is tracking your sales meeting performance and knowing your numbers this is such an important thing as in sales knowing your numbers and writing stuff down and tracking every small little thing is going to make you so much money you can't even realize it as once we start seeing patterns for the bad things and for the good

things you can start scaling on the good things and start removing the bad things right so tracking is crucial then we're going to discuss sticking to the plan with monk likee discipline a lot of people think that there is this one plan or this one thing and when they find that there they go you know they get everything they ever wanted in life but in reality it's a lot different in reality even a bad plan can get you the success you want as long as you stick to that plan right and we're going to discuss

that a little bit more and then the last thing is collecting feedback and iterating everything until you get clients and more more on that later so action and iteration the only thing that matters right now so at this stage of the program you should have your appointment booking machine built started or launched your first ER and everything should be ready so you can crush it right you should also have your s script crafted practice and ready to go and now it's time for two things action taking Massive Action generating appointments handling those appointments and getting

clients iteration which is collecting feedback as you take actions looking for hints and clues making changes and testing right so this is really a lot of people when they start with programs and courses and stuff like this they getting this loophole of learning which is amazing I'm a big advocate of learning a big advocate of learning new strategies and listening to different people right but eventually it's time to stop learning and it's time to start doing as eventually you're learning to get a goal right you're learning to to take you to that next level and

learning is amazing and learning is going to make you a lot of money but eventually we learn so we can take the right action so we need to start taking action right and then once we take action collect feedback from the action from those new strategies that we've learned in this program and then iterate to perfect the process right because we can teach you we can teach you a million things in this program we can teach you every possible outcome every possible thing a client can say we can give you a million ads and all

that sort of stuff but eventually there's just going to be some things that are going to be different in the real world than what we show you in this program actually you have to realize this is a general program and your location your experience your client might act a little different than what we say and that is completely fine as not only are we here to help you with that with support right but we're also here to teach you how you can handle those situations as that's what a true business owner should be able to

do it doesn't matter what gets thrown at him or her he can handle it right with iteration so tracking your sales meeting performance and knowing your numbers right like how you know it's nice and all you know we need to take action and that we're going to do that and then we need iterate and clict you know if if if we need to make changes right change the process a little bit but we need to make sure that we change the process if that's you know we need to make sure that we iterate at the

right time as if you iterate at the wrong time if you iterate when it's not necessary to iterate or you iterate too soon and every time I say iterate I mean change the strategy change change the process right you can really kill your business and you might throw away a perfect process just because you weren't patient enough right so when need to track we need to track our performance and we need to be able to see those patterns right so tracking your performance know what's ahead as you start taking action generating appointments and handling those

appointments you will feel emotional as you face rejection and people will tell you no this is 100% normal no is the most common word in business you need to be familiar with it and you need to basically not be so emotional when people give it to you as no is going to be is no is going to happen and that's 100% normal right as we can grow a million dollar business even with a ton of nose right you need to regulate your emotions with numbers and the best way to regulate your emotions is by tracking

data and letting numbers chart your course and guide your decision emotions are irrational numbers are pure a pure reason right a lot what I see so much happening in this space is people people making drastic business decisions based on emotions based on a bad week based on a Bad Day based on something that client set to them based on one shitty review right that is not how a successful business owner and definitely not how a million-dollar company thinks you have to look at the big players in the game and I'm not even talking about the

fitness industry I'm talking about the real big players I'm talking about Apple Amazon Audi Ford you know the big players really large companies do you think that their CEO do you think that Tim Cook for instance makes decisions based on how he feels and based on emotions and based on what people tell him no he has probably 100 500 600 people tracking numbers collecting data collecting Trends spotting Trends and that's what he regulates his decisions on the biggest companies in the world they look at numbers and numbers alone as Numbers Never Lie people do right

and people are you know people fluctuate with emotions you might have an amazing day for look you're on the top of the world you can have two bad days and think you have to throw your entire business yeah you have to basically do an entire 180 with your business right and this is goes back to what we discovered uh discussed in foundations you know focus is key so for that we have a sales tracking sheet a spreadsheet we use to track our sales meeting performance and this is in the resource section we have a Google

Drive and we also have an Excel sheet I'll go over that I'll go over that sheet in just a second and what we need to understand is regression to the mean all we care about is our average Clos rate and this is the percentage of sales we close over to statistically significant data set of at least 40 to 50 appointments understand that your closing rate on any day or any one week may look like it's 0% or very low but over a longer Horizon it may normalize once you start having a bad day say you

have five meetings and you don't close one person you might feel the urge and you might feel emotional to start changing every little thing and this is why we have that sheet because maybe you close you don't close five but over the big picture over the last say you did 60 appointments over the last 30 days and you've closed 65% you know that's a pretty good closing rate and that's definitely something you want to stick to so you cannot change your strategies and your process just because of that one bad day and that's why we

have this it's all about the average right it's all about the average closing rate and a a lot of people when they look at averages they look at it the wrong way so they think if this if that closing rate is 60% so they have 10 meetings that they need 10 meetings on one day that they need to close six no you don't you can easily close two on that one day but then maybe close eight on the other day right average is aren something that you know that a an average isn't something that just

sticks you know the average doesn't stay the same every day it's an average over a long period of time so it's fine to have a little bit of a bad day or a a little bit of a bad week as long as the average is there if the average is there stick to it if the average isn't there then we can start iterating after 40 to 50 appointments we need to get some data right we need to get some you know a lot of data really the more the better you cannot start iterating and changing

your process after 10 meetings Okay so tracking your performance so here's the sheet very simple sheet but this is you know you don't need anything fancy you just need to track your stuff so you have um we've basically done given you four months here but you can obviously just duplicate as many months as you want and this is you know it says call right here just think of that as meaning that's completely fine um but this is a super easy way and this is kind of just a nice sheet that you can you know give

to your salespeople give to yourself right and just put it in there so we've basically set up a code so it it tracks your overall closing rate right so it goes by one and lost so say I have two meetings I won one and I lost the other my closing rate is 50% so it's a very easy sheet and it's very easy and it's nice and it's nice it's just nice and efficient okay because you're going to put in the date you're going to put in the name you're going to put in where they came

from so it's a good way to track as well okay say we're getting you know we've gotten 30 meetings from database reactivation and we've gotten 30 meetings from Facebook right but I can tell right here that we closed significantly more people from a Dr than from Facebook right even though the meeting amount was the same and that's how that's another that's another way that you might want to change something in the Facebook ads process right that's that's when you start seeing those patterns that's when you start iterating you can put on down the appointment length

maybe you start seeing a pattern there okay if meetings take longer than 20 minutes you know closing rate is going to be closing you know I usually close them 99% of the time put down some notes maybe you did some something special maybe you said something nice maybe you know you say something you know you say this one funny joke and every time you do that your closing rat just skyrockets put in the outcome put in your emotions this is massive as well maybe you're going to have like a really bad week but then you

put you look at the emotions that you had and you felt really bad because maybe things weren't going as well at home right and then appointment conclusion and key takeaways this is a great way to write down sudden objections that you've never heard before you know great ways that you handled them and just anything important you know just just be be as free as you can as you know put as much down as you can on this stuff okay this available down in the download section below all right so plotting your 30-day attack why you

need a plan if you don't have a plan you'll become part of somebody else's plan you need a plan even if it's only a short as 30 days you need to have some sort of vague idea of how you're going to how are you're going going to make it happen for the next 30 days and your enemy is distraction all you need to do right now after these four modules is act the only way you can fail is from distraction right what we see sometimes in the programs people you know they do everything right they

get some you know pretty good starter results and you know the only thing I really need to do is just be consistent with their action on this program but then we start seeing them joining other programs trying marketing agencies trying different strategies and we know that is the last thing that you should do you should just stick to it as that can be the a very hard thing to do because of distractions right which we all which I also discussed in foundations so you need consistency and that's why you need a 30-day attack you need

to plan this out right because consistency is everything don't take action for one to three days and then give up or change tactics plot your attack for at least 30 days and then stick to it and don't ever waver after 30 days if things don't go didn't go really well then you can start maybe changing a little bit maybe letting us know and we'll help you out with that but a lot of people start changing things every four or five days and it's just not enough time to really get a nice conclusion it really isn't

so stick to this and then sticking to the plan with monk like discipline right is your emotions will scream your emotions will scream understand when you go take action towards your goals you're going to get outside of your comfort zone massively honestly do something that's new and your emotions will scream at you this is just physics this is biology this is how every person works we like comfortable stuff right but if you want to increase your Revenue by 2x 3x increase your profits you have to get out of that comfort zone right and this is

not feedback to change when you feel fear discomfort or pain understand this is a normal reaction when you're trying to change your situation don't think think these emotions mean you should stop a very simple thing to remember is that the person you are right now is not deserving of the income that you want right say you're making $10,000 a month right now and you want to get to 50 right now that person you are right now is not deserving of that income that's just the simple truth I'm not trying to be harsh but if you

were deserving of that income you would be there so we need to change ourselves we need to change we need to get out of the the comfort zone and we need to try different things as that's what's going to get us to that different and very you know that higher income develop monk-like discipline face the fear front on stare it in the eyes and defeat it once you've done it once do it again and again and again develop extreme self-discipline to what needs to be done every day okay some of the things that was super

super normal 6 years ago are some of the most rarest uh personality traits today which and one of them is having a little bit of discipline and consistency waiting for 30 60 70 90 days before you start even changing one little thing is an incredibly hard thing to do and it's something a lot of people don't do anymore everything has become so fastpaced that people change their entire business in matters of a couple of days you can not do that and like Warren Buffett said the most dangerous distractions are the ones you love but that

don't love you back right those are the most dangerous distractions and what he means with that is basically distractions that you love and that you love doing and you feel good doing but they don't have any um they don't have any benefit to your to your goals right and that's that means they don't they don't love you back so I really what you want what you should do is look at your day and maybe write it down and write write down what you do for um every 30 minutes write down okay you know put a

timer okay what did I do this 30 minutes what did I do this 30 minutes and start seeing all the sort of the [ __ ] that you're doing every day that's not getting you that's not getting getting you close to your goals you need to fill your day off we have a limit amount of time in day you need to fill your day up with important activities that will get you towards your goals which is sales meetings working on your Facebook ads you know making sure your clients are happy all that sort of stuff

all right so collecting feedback and iterating everything until you get clients write down everything as you start taking action by generating appointments and handling those appointments make sure you collect everything I'm talking notes text messages workouts spreadsheets anything possible as much as possible as much data as possible is the best okay anything as that the more data the better the better we can iterate okay you need to stay scientific after two three meetings you may think you found something that you need to change and that you need to change your tactics immediately and iterate your

approach change your scripts or process right and this is the number one thing you cannot do as this is something I did when I when I started my business a lot had one two meetings didn't go well changed the entire thing as if one or two meetings told me anything like I thought that was you know that everyone's just the same and that if you know one or two meetings don't go well the other 40 aren't going to go well either and I didn't make any sales didn't make any money until I started realizing this

so I stuck to the same thing I started started with which was fine and I'm talking about the script right now did that used that same script the exact same process for 30 for 30 meetings at least and I can remember that I think I did like 10 10 13 or 10 or 12 sales because of that because I stayed consistent and you need to know when to change after 30 to 50 meetings writing down everything and rationally analyzing the trends it may be time to change your tactics and iterate when the facts stare you

in the face change but don't wafer from hunches or superstitions you know when you're tracking everything when you use using your tracking sheet when you when you see when you're using that consistently and with a lot of detail those patterns are going to basically show those those patterns are going to punch you in the face it's going to become extremely obvious what needs to change but you can't start changing stuff until you've done at least 30 and on in my opinion around 50 meetings if that pattern is still there if you've analyzed it enough then

we start iterating all right it's your time people let's get to work can't wait for you guys to post your results in the Facebook group if there's anything you need help with help from us uh with just let us know that's what we're here for and I'm looking forward to seeing you guys' results let's crush it together let's do this