Minimalist Productivity: Work Less, Do More

the clever man may work smarter not harder they say but the creative man doesn't work at all I've been rereading the book Rest by Alex sujong Kim pong recently and I have a deep desire to share what I've been learning because I feel like the world is in desperate need of its teachings most people struggle to do good work because they work too much their mind is always on out of gas pushing down the road because you need to get to whatever destination you're heading to stuck in in doing mode a narrow-minded state that when

left unchecked leads to that hot ball of stress in your chest that you have difficulty identifying the source of that feeling of a closed mind the one that hurts your quality time with others the one that makes you unappreciative of life's innate richness the one where you forget how it feels to have a clear line of thought these people wear overw work as a badge of honor they feel like they need to keep working on something they don't know what because they're stuck in an imaginary Rat Race and trying to get to a destination that

they aren't very clear on themselves or just to reach a destination that someone told them to reach now I'm not saying that working long hours is bad let's just smash that bug right here because I often talk about working less and working 4 hours a day but people that read the titles of my videos or the headlines of my newsletters often don't actually read or listen or watch the entire thing and I include the new wants so smashing that right here is that I'm not saying don't work long hours we'll get into it however I

do want want to propose a different way of working itself and thinking about work we no longer live in a world that benefits the individual who works 40 to 80 hours a week as a repetitive and eternal lifestyle not as an occasional thing the world is shifting from technicians to creators with the entry level turning into a senior level thanks to Ai and automation which we discussed in the future of work which was 2 weeks ago technicians will be replaced or they will be forced to become creators technicians work toward the goals they are assigned

creators cultivate a lifestyle that naturally results in the goals they choose the ancient Greeks saw rest as a gift as the Pinnacle of civilized life the Roman stoics argued that you cannot have a good life without good work indeed virtually every ancient Society recognized that both work and rest were necessary for a good life one provided the means to live the other gave meaning to life this is absolutely huge people don't realize this that work and rest are necessary parts of life they're a necessary counterbalance if you go on vacation for too long you're going

to want to get back home and you're going to want to get back to your normal life you get tired of a vacation after one week 2 weeks 3 weeks however long it may be same with work especially on work that you don't care about if you go to work every day 40 to 80 hours a week you come home at the end of the day and you are not looking forward to work the next day you just crave rest so you're in in this constant cycle of dang I need a vacation dang I need

to get back to work dang I need a vacation that's not the point of life the life is to understand both work and rest and create work and rest that no longer feel like work and rest my point and a major part of just my life philosophy is that you need to create these things you are never ever ever ever going to find them in a job or something else that someone assigned to you that doesn't mean all jobs as a whole are bad none this just use your brain I am sorry for getting very

passionate and heated about this subject and yelling at you it's not directly at you I'm yelling at a camera right now just don't take it personally but think it through if you want to get things done work if you want to get the right things done rest rest is not wine and bubble bass nor Margaritas on a beach rest is a necessity for Creative work the type of work that actually leads to a good life it's counterintuitive but rest is how you get 6 years of work done in 6 months proceed with an open mind

because the path to get there may threaten everything you believe is true it may destroy the sense of security you had in your future because it was an illusion to begin with let's do a thought experiment you have a six-year goal of making $1 million the low-leverage way to achieve that would be to create a budget and avoid buying $5 Starbucks coffees try to get a promotion or raise so your income increases by plus or minus 10% calculate how much you need to invest each month in the stock market or live below your means and

fear for your life that nothing catastrophic happens to you now this is going to sound a bit insane for people that aren't very successful in business or haven't started a business and can really see the opportunity they haven't broken out of the labor theory of value frame where my time is worth this much and I want to break you out of that so the question is how in the world can you achieve that six-year goal in 6 months and if our goal here is making a million dollars and the ways that we just listed are

not the way to do that how do you do that well you have to realize is that it is possible that's step one like if you can't believe that or realize that you can't go any further you can't get to step two so that's the first thing is you just need to understand that that is possible people make a million dollars in 6 months all the time many businesses make a million in a month sometimes a million in a day especially on Black Friday they pull in multiple million dollars a day now of course the

argument of oh that's Revenue not profit I understand get the point step two is realizing you just don't have the knowledge and skill that makes it possible you haven't sought new Knowledge from education that can't be found in schools relevant to a financial goal you don't have in the first place step three is truly understand what it takes to learn something of this magnitude it's a metric ton of failures until you can afford to succeed I'm not saying that this will make you a million dollar in 6 months for the right person it definitely could

I am simply illustrating a point for this video but even if you do this or just use some of its lessons to move forward and you make 50k 100 K even your first dollar then that's a win so first thing set a big six-month goal so your mind biases education toward that goal if you don't actually have the goal then your mind doesn't have the perspective that can receive the information that would help you achieve that goal two is start a business yes a business so you have full control over the product audience and revenue

when you work for someone else other people do this for you there's a marketing department sales department operations Department etc etc you have to do all of these things yourself that is if you don't want to to just like perform one specific role and allow the company to have the audience the income and everything else and you only get a small fraction of that income three is that because of those two things you're forced to think creatively about how to achieve the goal four is choose a business model that allows you to achieve that goal

without sacrificing your interests and five is 1x 2x or 3x your income year after year rather than getting to 10% raise on your six figure salary if you're new to these videos or my channel as a whole you may or may not be aware that you don't need a super fancy business model to do this technology is a thing social media is a thing we live in a great time you have all the information at your fingertips none of this stuff is new go watch my other videos if you want to learn about that but

it's more than possible for one person with the power of the internet and being able to spread their content and products to anyone with an internet connection on social media newsletters Etc this is more than possible stop thinking about starting an agency or Ecom store start thinking about business principles you need an audience and a way to monetize that audience that's it you can start an agent you can start an Ecom store but you need to understand that you get an audience you have a product you give the product to the audience that's what an

Ecom store is that's what an agency is that's what a personal brand is that's what literally any freaking business on this Earth is technology has created this beautiful new type of media media is how you build attract or Target an audience it's called social media which is where most of the attention is you need attention if you want money or you need attention if you want to attract an audience so that you have someone to actually buy your product you can build a startup all day long but if you can't get users for it you

don't make money starting a personal brand or being a myopically labeled content creator is how you attract an audience to you and sell whatever you want a freelance service digital product physical product or anything that you see people selling online the reason I call it a myopically labeled content creator is because by calling yourself a content creator that's just like some narrow business model and you're trapped by the ideology that people preach within that social media is not a Bible social media is a traffic mechan M it's a way to attract distribution to just who

you are with a profile on the Internet it's putting yourself online so people are attracted to you and that's your massive distribution channel that you build over time and then you sell whatever product or service you want under it you are already a business you have value to give you just don't know how to put yourself in front of the billions of people online and get them to pay you for your work the internet is a necessary part of Modern Survival so to use this meta business model the personal brand or just having a social

media media profile and writing content and having a product to reach that six-month goal study social media but don't fall into thinking it's a business model yes you have to study it and practice it if you want to grow shocker write content on platforms like X or LinkedIn to build a quality audience you don't have to start on those platforms those are just examples and for those that don't think LinkedIn is a good audience that's where people with money hang out so they're more likely to pay you and it's blue ocean right now you can

just grow and another benefit of LinkedIn is that there aren't any trolls so you can really have a lot more fun on the platform because everyone is worried that they're going to lose their job if they troll in someone's comments which is another reason that you should start a business so you don't have to worry about that third is start a newsletter to keep and nurture that audience with longer trust building writing similar to the newsletters I write and if you want repurpose that writing to all other platforms like I teach into to our writer

this video started as a newsletter so if you want to start on YouTube writing is how you start and if you feel like you show up to the camera and you're like oh I don't know what to say it's because you didn't write it out first next as your audience grows launch digital products and services courses templates freelance coaching Etc that allow you to build cash flow without spending your life savings to actually start the business because they're free to create I didn't just start building cortex and we haven't taken investment or VC for building

cortex it's because I've built an audience it's because I built a cash flow business and you can honestly be happy with that I was making more money myself before I started cortex I know plenty of people that are quitting their big business or whatever they're doing just to have a onep person business where they make more even though they're making less Revenue they're making a lot more profit and as we're talking about in this video you get to control how much you work because all you have to focus on is writing content 30 minutes to

an hour a day to actually build the audience then you focus on a newsletter then you build a product once and don't have to spend any more time on that so if you wanted to decrease the amount of time you spend working to one to two hours of just writing in the morning you perfectly well could but a lot of people aren't happy with that they don't really find meaning in the repetitive nature of that every single day that's why I wanted to build cortex and just take on more challenge improve more as an individual

evolve but the point there is that one person business is probably the best idea for you to start for the majority of people out there who do not have a lot of money to start another business but even then you're probably going to make more money than one person business way anyways so just start that way and then you have the audience and then the startup does well last thing is promote your valuable product or service to your audience in a systemized fashion so let's say that you've studied social media and you have zero followers

and you write a post and you get that post shared by someone who has 100,000 followers now your audience on that post is close to 100,000 followers or how many people view it in that audience and this is a skill yes a skill to be able to do this isn't relying on the algorithm I'm not a fan of that I don't teach that I'm a fan of building a network learning to persuade and learning how to provide value that you already have to someone else so they exchange it for Their audience to get you in

front of them and that's how you grow so now at this point you get the content shared and now that has hundreds of thousands of people looking at it potentially because it gets retweeted or reposted or story shared to more people not just that 100,000 follower audience this is the power of social media if I retweeted or reposted one of you to one million people you would have however many Impressions that not only I share but everyone in my audience that decides to share that because they resonate with it now you have traffic then from

there you promote your newsletter because you have traffic so you build your newsletter that way day in day out every month or you promote your product to that traffic and that's how you make money you have people looking at your content and then looking at your product and then buying it if it's good and then from there you write emails and nurture that audience Beyond basic social media content or top of funnel content and you get very specific and you help people and then they trust you more and then they actually want your product that's

how that's why you buy anything not always through email but because you trust it and you want it and it benefits your life you're only calling it a scam because it doesn't benefit your life or you can't see the benefit for your life so since you have an audience flow in the hundreds of thousands now and if you stick that out for 6 to 12 months and if you iterate and improve on your process when you notice things aren't working I find it difficult to believe that you won't be able to convert a fra ction

of that audience into buyers I'll let you do the math on if that would equal a million so making a million do in 6 months if that was our goal in however much time we wanted to work a day in order to reach that if I could get shares or traffic on my content to a product and I just iterated and improved and tweaked that and dialed it in then yeah you can make a million dollars in 6 months but of course people with skill and practice are going to do that better so it might

be worth having the mindset of I'm going to try to do this for 3 to four years and then I can make a million dollar in 6 months now some may say well not everyone can do this and I think you forgot where I said you can sell whatever you want most if not all local businesses are online doing the same thing already you don't Market a business with direct physical mail and billboards anymore maybe sometimes but we're aiming for high leverage so yes everyone can do this if they are the niche if they don't

conform to agency models and templated Ecom stores if they lean into their interests personality solve their own problems and sell the solution my entire point with illustrating that in that section of the video before we even get into the minimalist workday stuff is that you need a line of work that allows you to control the work day right so if you're trying to go the minimalist workday but you have an 8-hour workday for someone else then you can't do it one of his contemporaries said that Watson had time for girls and Tennis because he was

a genius but wolf and K made me think maybe he was a genius because he made time for girls in tennis baby creative achievement needs to be approached obliquely these quotes that I'm giving by the way are from the book rest that I talked about or introduced at the beginning many of you know my 4-Hour workday philosophy which many people misinterpret as to like oh you should just work 4 hours a day the rest of your life no 4 hours of 4H hour workday is a mindset it's a philosophy it's an identity it's something that

allows you to identify problems so that they can be solved so that you can work less what I mean by that is that if I identify as someone who works 4 hours a day like I actually believe that like that is my operating mindset because I've self-educated and acquired the skill that allows me to believe that then 4 hours of work a day if I go over 4 hours of work a day then my mind identifies that as a problem so when I had this mindset and when I read the title of 4-Hour Work week

and I'm like oh that's possible and then I had a job I constantly saw that job as a problem to be solved because my mind wanted to have the 4-Hour Work week or now the 4our workday and because of that well many people first they don't actually see their current lifestyle as a problem or they can't identify the problems in their current lifestyle so they don't notice the opportunities like a specific business model that allows them to change that or to pursue something new so that they can actually achieve the lifestyle so do I always

work 4 hours a day no do I work 4 hours a day majority of the time yes I would say over 50% right now it used to be higher but now that I'm building a startup and things pick up randomly and soon when we go into launch in next month it's going to be picking up a lot and I'm going to be working a lot more than 4 hours a day but I'm not going to I'm not going to unnecessarily fill my plate with things that don't need to be done just to say that I've

worked more and now it's like okay and sorry for ranting some of you like the rants but that that's like people will say oh well isn't there other things you could be working on that could get you ahead yes but I have other areas of my life that I want to get in ahead of as and well holy crap I can't speak I have Fitness goals I go to the gym every day I do cardio four to five times a week I want to pay attention to my nutrition I want to pay attention to my

mental health I like to meditate I like to take naps I like to go on walks I like to do other things that I need time to do I like to read I like to do Etc and that only benefits my work so what is making me make more progress is it working more on things that I don't really care to do or is it resting more and taking care of the other areas of my life that will benefit my work minimalism is not about having having less it's about making room for more of what

matters it's about leverage it's about releasing the things that you think are bringing you progress but are actually slowing you down like watching tutorials without actively building a project because I don't just watch tutorials I find a tutorial I want to implement directly and learn the skill through building along with it it's about focusing on the few tasks that bring outsized results and systemizing Outsourcing or delegating the rest that's a point there is with the 4-Hour workday philosophy if you work over 4 hours then your opt options are to systemize automate or delegate right so

if tasks are spelling over delegate the ones you don't want to do if tasks are spilling over again then systemize them or think about a new way of doing them in a way that gets better results and test that the point there is that you're probably taking longer than you need to actually get the result that you're trying to achieve and you just can't see a better way of doing it because you don't test and experiment enough you're okay with how you're doing it right now the key to growth in any area of life is

to not be okay with how it's going but how do you find the select few tasks that allow you to achieve your goals in record time well you definitely aren't going to find it by following a path that your parents or teachers told you to follow because you can directly observe what kind of high pressure lifestyle that leads to that's step one choosing the right vessel that allows you to control all of the variables in work that means a business in modern day that means an internet business step two is to study all perspectives and

identify patterns and principles if you study online business you notice that all of them build an audience and monetize that audience step three is understanding CO's law which states that leveraged work evolves to earn more in the time allotted for its completion so if I wanted to make 1 million as one person while working 4 hours or less first the allotted time for completion is 4 hours don't work more than that so you can identify problems that make you extend beyond that time frame and solve them with systemization automation or delegation then begin building an

audience on the internet however you deem fit ads content Etc I would obviously recommend content as the highest leverage because you build an audience or a personal brand along the way ads put you in front of an audience SEO generates an audience based on like Google search but personal brand like actually having an audience and an email list I think is the highest leverage then create a minimum viable product or service and start selling fast as soon as you notice a problem like the first person not buying begin to test new strategies and iterate until

you see results that's the thing that's why people don't see a lot of progress they write a piece of content and they're like okay this didn't do very well that's expected I'm a newbie and it's like sure there's some truth to that but that's also a problem why aren't you getting engagement why aren't you doing it you have to learn more you have to solve that problem okay I launched my product to my audience it didn't sell anything what's the problem you need to educate yourself on copyrighting landing page funnels Etc and you need to

be have the knowledge to actually be able to identify the problem so it's a constant learning and experimentation process if when you write content and it doesn't go off are you just blaming the algorithm or are you taking it into your own hands and working to meet new people that have an audience that can share your work so that you're in control of your growth and you have a network then study new techniques and acquire new skills to enhance how effective you are in those 4 hours if you were to Simply adhere to Step One

persist with steps two and three and not forget about step four you would have a growing audience and product that sells boom a million dollar and increasing income That's The Power of minimalism backed by trial and error the essence of any form of improvement now on the topic of working long or short hours we need to talk about this very quick because I've seen quite a few well-known people say that young people should just spend their days working working working working and I agree but I don't life unfolds in chapters and phases everything and I

mean everything goes through Cycles there are macro cycles and micr Cycles cycles of the universe like Seasons cycles of culture like holidays cycles of your day like going to the bathroom and satisfying your sexual desire and more this is a generalized principle of reality the principle of impermanence and entropy the four cycles of progress are one perplexity you feel lost and don't know what to do next in your life two curiosity you discover an inkling of opportunity and dive down the rabbit hole three intensity you gain absolute Clarity and can't pull yourself away from your

work that's what leads to 12-hour work dayss that's when it's encouraged four is consistency you systemize what works lean back develop a sustainable routine and make rest an essential part of your creative life this is where the 4-Hour Work Day comes into play then you can repeat the process if you so please doing intense work day in day out often on Mindless low-leverage tasks is only going to add bloat to your mind and business you'll try pushing through a perplexity phase of life with intensity when it is solved with curiosity keep in mind these are

meta States Of Consciousness trying to force your way into a new one will not work you will not go from feeling lost in the perplexity phase into feeling consistent because you haven't built anything in the Curiosity and intensity phase sure go ahead and work 12 hours a day on a task that you chose to work on just because you felt like you had to I'll see you in my DMs with the hundreds of others who feel cheated by the labor theory of value but it's clear that the brain's creative work is never done that even

in its resting state the brain is plugging away up problems examining and tossing out possible answers looking for novelty this is a process we can't really control but by learning to rest better we can support it let it work and take notice when it's found something that deserves our attention I am a massive fan of optimizing your life for pattern recognition being able to spot and identify problems that Aid in your goals right that means you need projects to build you need a business you need potentially a newsletter every week that's what the pattern recognition

system is for me I have a newsletter every week I have books that I'm writing occasionally I have new projects I'm building and these frame my mind to help me notice ideas in reality to notice patterns that then I can take note of and that's where good dopamine comes from that's where meaning comes from that's where progress comes from so let's condense what we've learned into practical steps but first if you want rest you have to take it because nobody in this world is going to give it to you rest is what allows your mind

to filter signal from noise intentional rest is how you break out of the narrow-minded stress of doing mode that most of us are addicted to rest like walking lifting reading Leisure or what we can Define as anything aside from giving attention to work is what activates the default mode Network in short that means your brain is as active or more active when you are at rest your brain works for you when you rest do you understand how crucial and Powerful that is is that by working 2 to 4 hours a day and resting the rest

of it your brain is still working for you you're still working 12 hours a day you're just not actually doing the work you're enjoying life now of course this is just another thing that is kind of only possible with knowledge work or mental work or creative work if it helps you can think of it like shower thoughts or the times right before you fall asleep where you can't stop having potentially life-changing ideas that's what we're optimizing for in our life and rest if you are always in doing mode good luck having the idea that allows

for more results in your work because if you just get trapped doing the same thing all the time and you don't rest it's going to be difficult to have the idea that allows you to transcend a of your work and do it better and get more results there's uh I don't know exactly what the book is I'm writing a book Walk and someone that I'm working with talked about how he's reading a book and the discovery of the atomic bomb happened as a person was walking across the street the when Heisenberg was walking across the

street like on a walk the idea came to him the secret to the creative worker's ability to make massive progress in such short periods of time is that they have the ideas that spring up in the awareness to work on the the right task with quality and Grace here's how you begin to leverage this power first is to build your own thing there's something special about working on a project of your own I wouldn't say exactly that you're happier a better word would be excited or engaged you're happy when things are going well but often

they aren't so why do it at all because to the kind of people who like working this way nothing else feels is right you feel as if you're an animal in its natural habitat doing what you were meant to do not always happy maybe but Awake and Alive it's a quote from Paul if you want to get more lever moving work done I had to break it to you but that's going to be very difficult if all you do is work on projects that are assigned to you so if you've made it this far I'm

sorry for the tease maybe it's time to take a brutal look at your situation and stop trying to force finding meaning in the meaningless maybe it's time to finally take the leap the leap you've been wanting to make because you know it's the only logical long-term option but shy away because you may have to sacrifice a few comforts you have now that can ultimately be replaced with something more fulfilling when you build your own thing you actually want to work it only feels like work when you are going through a lull but it's work you

can still tolerate when you're in control of the project you can control the variables for creating the Flow State of Consciousness the key to achieving The Impossible curiosity passion purpose autonomy Mastery I would argue that 90% of people publicly hate their jobs 9% of people lie to themselves that they love their jobs or they just don't have the awareness of something better because they've never explored the unknown and 1% of people who have the jobs that allow them to create the conditions we talked about before not everyone can have those jobs not everyone can have

the 1% of jobs that actually allow you to live a fulfilling life now I need to say this every time I talk about jobs is that I'm not against jobs I had a job I like people that are in jobs shocker crazy I know I feel like when people like especially people that are attached to their job when they hear someone say that like hey you don't really have to do that you can do something else they immediately think that that person just hates people that hates jobs I think jobs are an absolutely incredible stepping

stone you go in you learn skills you meet people and then when you're ready and hopefully to the point where you don't get trapped by responsibility there when you know you're meant for more personally when you determine that then you leave and you go do your own thing because now you have the skill to do so so the question there is what if I don't know what to build refer to what I said previously choose a meta business model one that prioritizes the two principles of business build an audience monetize the audience if they don't

mention those two things as the first thing you're building when you're learning in a course or something else they probably aren't going to help you in the long term they may help you short term with quick cash but if you don't supplement that knowledge with the principles of business and big picture understanding then it's going to be difficult to survive because you're in the same specialized mind frame that you are in a job that's what primes you for replacement the other thing with that choose a business model that allows you to leverage the skills and

unique advantages that you already have or the things that you like love and can't pull yourself away from or the things you're just genuinely interested in and find yourself studying in your free time that way you can explore your interests stack second order future proof skills like writing and persuasion which you can learn in my two-hour writer course and use modern marketable skills like email graphic design and video to monetize those interests which I talk about in my mental monetization course or both in digital economics being a quote unquote Creator is a way of being

that is currently channeled through the internet until the best way to harness your human capabilities evolves not the myopic internet job people make it seem like it is the second thing after building your own thing is to think bigger we all operate on a 24-hour clock you can choose to open a coffee shop and be limited to the foot traffic of that shop or you can choose to start a coffee brand limited to the billions of people on the internet even further you can create a productivity course template tracker or other digital product that doesn't

require inventory or physical fulfillment increasing your profitability and reach Beyond people who want physical coffee in this situation the productivity digital product whe whether it be a digital planner or coffeee home brew masterclass is the highest leverage option this is why I recommend everyone creates a digital product even the biggest businesses this is what we're doing at cortex we're going to have education products for the niche set of people that download cortex that want to learn more about writing and other things like that but the notet takers and other people they're not really going to

fall into that and that's okay now to illustrate this difference I want you to imagine a line of locals at the local coffee shop the line is out the door and let's say every 30 to 60 seconds if not longer that's how fast you can take an order that's how fast the cards are swiping so by definition just the rate of how fast you can sell something is limited at something local and the amount of people you can serve there especially is limited by physical location now let's say you build an audience online to the

size of a football stadium of amount of people in that audience and you launch a product and people just can't swipe their cards fast enough it's going through you're getting all the notifications you get a notification every 2 seconds of sale for this product sale for this product sale for this product and you're just sitting at your home the point there is by choosing leverage and thinking big in business you can do the same amount of work if not less work and make more money just because of the situation you put yourself into and even

if you don't make more at the start you have the potential to make more so you can actually grow and improve your mental capacity is limited by the potential of the business you are building if your mind is limited to a small local shop You Hinder your ability to raise dopam main levels in the brain through novelty Discovery and pattern recognition the fuel that keeps drawing you back to the project you were building eventually skill acquisition and growth slow down and you reach the same point you did when you started hating your 9 to5 so

to tie this together think big and reverse engineer how to get there Vision 10-year goal one-year goals monthly goals weekly goals daily levers then forget about the goals like I talked about in a previous video which is learn this skill if you want to stay relevant in 10 years now after building your own thing and thinking bigger we need to install a creative daily routine you need three habits one to fill your mind one to empty your mind want to use your mind when you consume too much and create too little you get anxious when

you create too much and consume too little you get bored because you've run out of fuel to create with so you repeat old patterns and lose the challenge of The Craft you enjoyed this is what I call the fill empty use framework a big picture sustainable routine that allows you to experiment with the details experiment with filling your mind in the afternoon with books podcasts and courses experiment with emptying your mind in the evening with journaling planning or meditation experiment with using your mind in the morning with writing deep work and building or frontload all

of those habits first thing in the morning or pull out a piece of paper to start the creation of a system plan out those three habits over a week and start doing them if something doesn't flow change it and try until it does you can't get 6 years of work done in 6 months because you aren't aware of a way to do that you aren't aware of a way to do that because you don't have great ideas flowing through your mind your mind has three functions consume connect create idea flow if you don't connect ideas

or create with ideas they sit in your head and weigh you down you have to actualize an idea to discover the one that can only be discovered once it's actualized the tractor couldn't be conceived without the plow what you may or may not understand is that you can't generate a life-changing idea if you haven't already acted on the boring or shallow ideas that lead to that life-changing idea this is something I'm going to talk about in I believe two videos from now where I talk about my life philosophy which I coin as kism so we're

going to break that down about how you need to solve the shallow and selfish problems in your life and you need to probably be shallow and selfish when you're just starting out in order to reach the deeper metaphysical and meaningful because those problems are weighing you down right now and they're going to continue weighing you down until you solve them so you should probably focus on solving the problem staring you in the face your health money and competency before you focus on soling more profound more complex issues that require more developed mind to benefit from

so after having a creative daily routine you need tasks prioritized by Leverage What is the one thing you can do that both increases an Effectiveness with consistent failure and brings you closer to your goal now Focus only on that do it first thing in the morning every morning if you only have 1 hour to build your own thing in the morning then do only that and be okay with it you don't need to and can't work 12 hours a day if you only have one and no successful entrepreneurs don't start by working 12 hours a

day on their projects they're anything like you and I which they are they have a current life they need to exchange with gradual effort is something that people just don't understand like working a lot of hours is a choice and it's often a stupid Choice depending on the context of your life like we talked about before if you have a job like most entrepreneurs do before they go into entrepreneurship are they just not showing up to their job and working 12 hours a day how are they working 12 hours a day they aren't they're working

one in and maybe four or five or 8 hours a day on the weekends if they have that time and even then if you were creative you could find a way to do it another way if you have more time or are already deep into building your own thing tear out the rest of your work from highest to lowest leverage or lowest to highest entropy my workday is as follows writing first thing because that's the entire fuel of my business writing content newsletters landing pages promotions Etc is the business model typing at a computer then

I go on a walk and attempt to learn something new for the day I fill my mind and then I do admin work for cortex and start opening myself up to conversations and responding to people unless I have a new project I'm building that's really it and then the new project will demand more time until it's systemized back down to 4 hours or more or less the last tasks in your workday when ordered by priority are probably optional or easily automated or outsourced so consider doing that that's one thing you don't understand is naturally you're

going to gravitate towards doing the things that are highest leverage in the morning or highest priority in the morning meaning just by Nature's filter the things you do later in the day that you don't really have much energy to do and you're kind of just doing them because you have to those are the things that can be automated and outsourced so you should probably do that this style of deep work on a macro level gains its impact from your ability to release and constrain entropy the first 1 to two hours should be absolutely distraction free

no calls no phone no conversations nothing just you and the task then once you've completed the tasks that actually make progress in your life you can allow more chaos in because your next tasks are for maintaining what you've built they require less Focus if you don't have a successful business yet the maintenance work doesn't really apply to you because you have nothing to maintain you only need 1 hour we already talked about how you can do that on social media in 1 hour if you can write content and get it shared in one hour you

build an audience if you have a product built that you spent time building that's how you make an income boom and that can scale to Infinity because your audience can continue growing until you have everyone that's on the internet following you so that's it for this video check out tour writer mental monetization uh digital economics check out cortex and join the wait list for when it's ready aside from that like subscribe comment if you want to thanks for watching bye