had this like kind of long-term clash with um with Blackbird about like um whether or not I was like doing my life's work building this like quite mercenary opportunistic company um and I think like my argument is that you can do your life's work um on how you build a company not necessarily what you build um and like at the end of the day my relationship with you is to lie to you and your relationship to me is to lie to me and so you don't actually know anything about the business really um you think
you do and like it's fine but you know you know like a very like I spent a lot of time washing the window that gets presented to you and so you're like looking through that and being like I can see this and you're like oh it's all hidden in this room you know let's say in a couple of years time when the PC Returns come out yeah it'd be interesting to know so another one is is that I reckon one of the dumbest truths of business building is that ideas are cheap bad ideas are cheap
good ideas are rare designing teams forums and cultures capable of producing them is extremely difficult much more difficult than execution yeah yeah yeah yeah yeah um so creating a production line capable of spinning something out right so um okay one of our medications is cold stored right uh it costs there's only two cold delivery providers in Australia let's go let's go um one of them is like they're both Limited in what they can deliver because like they're relatively unsophisticated but big scale businesses not to be too harsh on them right um but the impact of
that is that a lot of patients have a relatively poor experience because of the variants that exists in that system right running that system is not particularly difficult and like executing that system to the best of that system's capability not particularly difficult small changes incremental but the reality is like even with every incremental change um you're only going to get to a certain quality of delivery because the reality is they used to go to these reliances right but like the ideas by which you could step change that experience um are extremely valuable and rare so
like for instance one of the ways that you could do it is you could create some like artificial storing cooling system that like acts as some kind of a thermos for the thing right very difficult to do as well might be expensive might be cheap might be doable it might be not right um but the and there's probably 20 of those ideas I've actually found that most people are better at executing the system that they're told to execute on than generating the step change moments and startups are about step hands moments yeah and so like
this idea that ideas are cheap it's like yeah bad ones but like I like I work with this guy and I've always I'm gonna hate I actually like I hate even it makes me sick to even think that I might have to shout him out but um I've worked with this guy for a long time his name is Michael Beveridge um and he's like an idiot um in like in like most ways right
