I think the Adidas thing was a great kind of pivotal moment because I I know like it it went kind of crazy viral on LinkedIn also and I think that's where LinkedIn and Twitter and I think that's where a lot of like the industry folk saw it and they were like hey no we're not ready a year from now we're actually ready today AI is being used for scripting for shooting and producing movies AI is been used for everything Hollywood production is being transformed by artificial intelligence hello and welcome to a new episode of the
Curious Refuge podcast I'm Caleb and I am super excited about this week's episode this week we have Dave Clark on the podcast now you may be familiar with Dave's work online Dave is a UTA rept writer and director in the feature film making space and is commercially rept at secret level for his advertising work we've actually Chatted with secret level a few times they're awesome people uh he has recently amassed millions of views for his AI directing work and he was featured several times in Forbes NBC and no Film School congrats uh over his career
Dave has created commercials immersive engagements and brand spots for several companies including Snapchat hulet Packard Pepsi Lobos tequila Intel and more no big deal outside of film making Dave is is a successful creative Director working alongside Diddy and other notable figures in the entertainment industry he is also creatively partnered with actors and activists like Michael elely George Clooney and the late Michael K Williams and the leadership conference on civil and human rights to help fight for justice and inclusion through narrative storytelling Dave thank you so much for hopping on the podcast thank you for having
me you already know I'm here huge Fan of everything you guys do and every time we talk it's always a fun time so thank you well it's funny because we met Dave for the first time at the Sony lot and uh hit it off but there was a lot of people there weren't able to have like a very long conversation but it's funny because you may actually know Dave because I knew him as afraid to sleep uh online and so you know he's like my name's Dave I was like who he's like afraid to sleep
I'm like oh my gosh and I feel like the AI world is like that it's like you know you meet somebody and like yeah I'm Tony and then like they share their like Discord profile handle you know that's like just something weird and random you're like oh my God it's so great to meet you so uh yeah it was cool meeting you there no it's it's funny totally true because you know like I I'll tell some of my my buddies and colleagues and it's like yeah you know I met Caleb and Shelby over a curious
Refuge I like what you met them like like you know because like today our world they're like know these guys are the rock stars they're the face of AI right now when it comes to just like you know because everyone like I think there's another P podcast that you did did I think Shelby said something about you know we're always watching Tim it theoretically during our lunch breaks and there like people I could say the same thing for watching curious Refuge Videos when that video drops it's like you drop what you're doing pull out your
iPhone or or on your laptop or your iPad and you just you watch it you know you kind of veg out but same thing so a lot of uh buddies of mine who are again big filmmakers directors and and and and in the advertising industry they they all love curious Refuge content so there you go that's so kind well the same is true about your content every time I see it I'm like all right like let me go want To be the first to watch this viral thing before it gets picked up in the New
York Times or whatever other big publication that's awesome funny I would be curious Dave you've had such an amazing career so far and it's only just going I feel like you're just if we're looking at a a graph of your success and where you're headed it's like you are just this right now and I'm what what got you started in film making and and um yeah can you tell us a little bit of The story that brought you to this point right now absolutely it's and I love telling the story story because it's it's kind
of messed up but it's kind of It kind of like shows how I am as a father today but my dad was like he would collect every VHS you could ever imagine so and I grew up uh so my dad was in the Air Force so I grew up uh kind of in a military kid all over the place so at the time we were living in Frankfurt Germany and uh so he would you Know he would obviously get station or travel to like Korea where my mother is from or like Japan and all these
other places so he'd always bring back these like really messed up like Japanese or Korean films some of them horror some of them just like fantasy some of them animation like you Manga style stuff and you know I was like 5 years old and I was like watching this stuff and he would like say hey dude check out this cartoon I just got you might dig it and It was like Ghost in the Shell or Aira and I was like probably shouldn't have been watching this at five but um but I thank him for it
because it like opened me up to like this idea of like International creation and film and it's not just like you know because I also grew up in the states also and you know I have a lot of friends that you know watch some of the same movies that I watched growing up but they didn't watch a lot of the international stuff like They didn't get introduced to manga to like college or like high school and like I was already introduced to some of the most like groundbreaking films you know in the 80s you know
age five age six um so I always thanked him and he also introduced me to West Craven which is one of my favorite filmmakers in in the horror space obviously Nightmare on Elm Street uh John Carpenter and then and then and then and James Cameron when it comes to the Terminator films was Probably my biggest like leap into because I saw that movie when I was five or six I don't even know how young I was but when I saw that I was like holy hell like that's what I want to do I don't know
what it is I want to do but something like and I want to either be like the robot or I want to be the guy like talking to the robot I didn't know about film making at the time but when I was little that's how I looked at it I was like I want to be like making that Robot do cool things and and and that's kind of how I like from there it just like went on and I went into like an art high school and like started painting and getting into Fine Arts and
then from there I got into Pratt instit insute out in Brooklyn um which is one was one of the top art schools when I went there um and I studied Fine Arts I studied film making and um and then that kind of got me into the advertising world I think like at that time when I graduated like Facebook just came out which is funny because my sister actually went to Harvard Law so I I was actually on the campus when when Mark Zuckerberg was like there during that whole like social network thing uh if you
watch the movie um so that was it was very interesting to be uh in Cambridge and be on the Harvard campus during that time because it actually reminds me of a lot of what we're seeing right now with AI it's like it was a very small Niche Tech Community You had the people from MIT you had the people from Harvard and they were just kind of like talking on their own little versions of Discord and chat um back then and about this new tech about like you know creating something where we can get like people
together and and and and talk online and and it really does remind me a lot of how AI is working um just with like the It Started very small knit and even though yes it's millions of that people probably using mid Journey now it still feels very small like like you say you can see some of the some of the topnotch was groundbreaking work and then you say oh I know that guy so it's kind it's kind of cool right um so yeah just fast forward did my advertising career in New York um then got
heavily into screenwriting started optioning scripts across to LA and and meeting producers and stuff and then met my wife who was from San Diego and it was like she's not Moving to New York she's like I'm not not leaving the 72 and Sony I was like I should make my way over there I'm a filmmaker I should be on the on the west coast um so that's how I ended up here and um yeah since then I've been riding films um I shot in an indie feature I shot a bunch of shorts directed a lot
of commercials um like I said I just got into the DGA um as a commercial director film director and and then yes and then on top of all this yes uh I love being Part of what people are calling me the the pioneering group of of AI filmmakers and creators that's cool I'll I'll take that people want to say that because I just think it's just a great Tech that um a lot of artists and a lot of um not even just artists people in general are going to be able to use and and tell
their stories in ways they never could imagin before that's awesome man and I would go one step further I would say like at this point you are probably one Of the most if not the like biggest AI Pioneer when it comes to creating Concepts and showing people what is possible with the tools so oh dude thank you man appreciate that it's really cool to see your work it's so interesting that you have that Foundation of like art like you've you started I don't know it's just it's very obvious in your work that there's more going
on here like then uh you just like showing up and using the tools like there is a deeper Understanding of how to um I don't know put a project together in a very artistic way and so that's very interesting and it's good to hear and I just I I love your projects and they're all very beautiful and inspiring and you're doing the the best right now so so I would love to backtrack then because you were successful before messing with artificial intelligence you know I think for most artists to have scripts optioned to be repped
to direct An indie feature like these are like bucket list like would love this to happen in my career and yet this was already your reality and so I I would love to hear more from you about why do you think you were so successful before all of this AI stuff uh started happening and and how did those lessons you learned or the things that um you overcame to become successful in that uh part of your career how did that Help you with this transition to AI I think it comes down to uh just like
technique and tactic and and storytelling I think um because I came from because I you know my sister's a writer she majored in literature at Duke you know she's obviously a you know a lawyer graduated from Harvard I think I was around a lot of people who were writers um my father was a writer he was a great Storyteller um so I think I tried to marry that with my love of Visual mediums art uh painting graphic design and then U something like film making and I think that's what I brought into or what what
brought me into AI because um just anything I can get my hands on that can help me tell whatever story I want to tell it's something I'm going to gravitate towards and I think something like AI is it's just it's revolutionary and the stories we can tell and the visuals we can create I you guys craft some of the most hilarious Things I think I've ever seen on the internet and you know you know you didn't do it in like months you know you did it in a certain amount of time and it still got
just as much buzz and and and and comments and likes and shares and anything um so I think it's it's a great point to prove that um if you have something to share have something to say you could get it out there with the right tools and um I think I kind of rambled a little bit I don't know if I Answered your question the that's that's helpful and and I'm so curious too because you were saying that you know your dad was a writer sister you know is involved in writing as well was creativity
something that was encouraged in your household growing up because you know when I think of a military family it's not I'm not exactly typically thinking of you know that military dad being a writer at the same time for sure so I'm curious about That Dynamic and and what that was like for you so so interesting so so this actual this um ink drawing right here is actually done by my grandfather whose name was Da whose name was Dave Clark and my my dad's name is Dave Clark also which is it's crazy crazy when it comes
to when you're getting mail if you're still living at home at the time but um so my my grandfather was um a great artist um that's kind of where I think where I got a lot of my my dnas from him Um and then um he was also a school teacher which is interesting and so was my my grandmother also a school teacher both taught history and arts um and then he was like you know probably one of the best I think painters I've ever seen I have a lot of his work my dad has
a lot of his work it was shown in museums and like the South and stuff back in the day some of it still might be in museums um but I think um seeing him create really compelling stories and I I think I I I Put something on Twitter the other day that was like you know a story my father told me about you know his time in the 60s during segregation like taking a chance and and trying to date someone who wasn't the same race as him you know was a big gamble and you know
today you can kind of marry anyone you want but I was like that kind of story like that's that's something you could you could visually tell in a really compelling way and I just think about all these people Who have these amazing stories that can now tell them um I think um people get lost in this idea of like and I don't want to get too deep into politics because I'm I'm currently in the middle of some threads or on threads not arguing but having debates about Ai and art but I don't want to go
there on this I just want to say that I think everyone should be happy and excited about the capabilities of Storytelling and and creating whatever you want to call it You don't want to call it art you can call it uh content creation whatever it's giving everyone a chance to tell these amazing stories that otherwise they once once couldn't which I think is amazing yeah I I totally agree like we talk a lot about the democratizing power of AI and it's really interesting because I I think up until the AI Revolution the word democratizing most
people would really have a very positive uh Outlook like democra yes like let's Make things available to all people this is the first time that I've seen uh making things available to all people uh pushed back so hard by a creative industry um it's it's very interesting um but I think it's also cool to see you know like you talking about your dad and the experiences that he had and you know he use writing uh to to tell those experiences and to to share that with others it seems like you know for him to tell
that experience through film at That time would have been really challenging because of obviously the logistics and politics that go into Bill making but now with AI he could tell a story hypothetically about uh his experience uh using filmm and and narrative storytelling which is really interesting so it feels like it's it's unlocking um a larger uh storytelling medium for people uh who normally would have maybe only been able to let's say write a book or you know a more kind of Individualized expression experience for it sounds Dave like you have been pretty optimistic towards
AI in these tools which is amazing and I think that is also you being a Pioneer you have to be right um but was there a point that you were nervous towards these tools maybe in the beginning as someone who has experienced as a filmmaker and has trained you know professionally like how it might impact you I would love to hear your experience there yeah no that That's a that's a great um that's a great question and and I'd be lying to say if I wasn't terrified in the very beginning you know I think anything
new and and something that feels like it could threaten what you do is terrifying and that's why I sympathize with a lot of these artists because I try to tell them like look I'm an artist you know I went to Art I went to the one of the best art schools in the world like I get it you know I was starving I was living On couches when I first graduated like I get the struggle and I get the fear and I get the push back like no one is no I think no one who
uses AI to create anything is like against artists or like saying that we're better than you or we're trying to take something away from you if anything I'm trying to say let it help you let let me try to show you how it can actually help your career and help you stay ahead of everyone else I think that's one of my biggest arguments Is like no one's trying to take anything away from you I'm trying to show you things are going to change and you have to change also you have to go with the change
you can't stop process none of us created AI none of us are machines we're not robots you know but we are going with the change because that is our career we're inov ators we're storytellers we want to tell the best stories in a way that reaches everybody in any way I say tell your stories by Any means necessary that's a tweet I put out because I believe it I don't care how you tell your story if you want to use charcoal if you want to use pencils if you want to use AI then you do
it right you don't let anyone tell you how to get out your story I think that's the most important thing and every artist should know that that's what we're taught in Art School by any means necessary get your art out there right that's number one number one principle You know I remember drawing people for for eight hours a day nude people like that's what you did right for like years you just straight up Drew naked people for eight hours every single day um it was I remember the first day I sat down and you know
someone got a a man got undress in front of me and it was awkward right and I attribute that to how I felt about AI it was awkward I didn't understand it but then as you sat there and you drew for hours and then Hours of the day you start appreciating the beauty of the human form whether it's male or female you start appreciating it as art right you start learning the intricate lines and the curves and you start getting better with it I think that AI to me is in the same vein like when
I first saw Ai and I tribute a lot to my buddy Chris White he's um you know he's a producer he did a lot of uh like horror films and um I did he did like BHS uh part two like if You remember those the Anthology series with the handheld stuff that was pretty uh Innovative when it came out and he's doing a new film with uh James Juan and a24 uh based off the back rooms uh stuff that went viral on YouTube so he's doing some great things but I attribute yeah I attribute a
lot of my AI success to him because he was one of the first and this might have been you know over a year and a half ago him on like the mid Journeys and doing doing the b1s and you know and When I first saw it of course I was like H I don't know don't look very good and then he was like he was like he was like Dave wait till the video stuff comes out just wait and then the video stuff came out and I was like it's it's it's cool I okay it's
all right you know and then I think when it was like the next iteration of like pika like the next when he like did some kind of update I was like okay holy hell like I literally can put in anything I want into mid Journey or do and bring it into this thing and I can animate it I can make those guys hair move I can make the water ripple you know like that was you know and it's so funny because it's it's like this is coming from somebody who's shot on 35 who's shot on
16 millimeter film and captured beautiful imagery like amazing imagery and I'm not here to say that the AI stuff is going to look better than what you can capture on a 35 millimeter camera I don't think anyone's Trying to prove that as a point what I'm saying is you look at something like the Dismal Swamp and that is a script that I wrote Handover painfully for years one of my best screenplays I've ever written um I can never visualize it like I try to rip imagery from you know movies like everyone does every every film
director if they want to admit it or not they do a what they call a Sizzle reel they do you know um they do kind of like a rough cut of what the film were a teaser what The the film can feel like and they're using other artists work right they're using other people's Clips they're using images when you when you're an advertising and you're trying to pitch an idea to client what are you using you're ripping off other people's commercials you're ripping off images that you found on magazines and you know so it's always
an interesting thing to me when you think about well AI just rips off people's works and none of no One knows how it really works right we can talk about diffusion and you kind of get down to the technical semantics of it all but at the end of the day I look at it no differently than someone trying to to sell an idea with another way of of taking work or stock imagery or images from magazines to sell an idea and like I say by any means necessary to get your story told so I take
something like the Dismal Swamp something I I've written Wroten years ago um that I could Not visualize no matter how hard I tried and then Eureka with the power at Mid journey and Runway it took me all that of two or three hours that's something I pained over for four years to to visualize and that went viral like that got onto Forbes like that just goes to show you it's like it's not the people it's it's like it's it's it's the stories that are being held back and aren't able to be told so there's there's
Christopher Nolan out there There's amazing writers out there that have these brilliant ideas no one's that now people can see but before people couldn't see um so that that to me is amazing that's the most amazing thing about AI is the opportunity there are so many rabbit holes I want to go down from stuff that you just said uh we we'll try to pick this apart one one thing at a time um so let's Circle back to what you talked about related to artists having the ability to to visualize uh their Films uh for the
first time and and and really like like you said you had a featurelength script that was written you didn't know how to put visuals to it um and and I'd love to think about that in the context of sag uh and the reason why I bring that up is because I know that you have kind of some personal experience with chatting to Sag about using AI um in storytelling and so I'm I'm really curious kind of if if we kind of shrink down to the micro level to Like one-on-one individual people what does AI mean
for the average writer and then what was your experience like um chatting with that organization if you want to share a little context I would love to hear more about that story and and and what that was like for you yeah I think for like the the the actor or you know some writers are also wga and sag um I think for them it's it's you know you have opportunity to pitch your ideas right because everyone has ideas Everyone has stories they want to tell a lot of actors are writers lot of a lot of
writers are directors obviously I'm a writer director um not all of them have access to an re Alexa not all of them are the greatest technicians when it comes to camera and and while yes I always support Live Crew go film something pick up a camera whenever you can when you can't dream it up a different way right and that's kind of like my my advice to them or else what Nothing right or else do nothing I don't want to do nothing I want to do something at the end of the day so I think
you got to look at it that way you could you could just sit back and say oh no I'll just do nothing about this brilliant idea that I think I have or you do something about it and you try to craft a narrative using AI um because you never could before now you can't so why wouldn't you right and and for even for the you know my buddies who are Big-time directors in Hollywood you know they they now and I know they use tools like admit it or not they love it and they're using it
to to pitch their Amazing Ideas that they have and scripts that they wrote everyone's using mid Journey for that when it comes to deck creation and image creation and he cool AI is cool when it's just that right but it's like when it's it's no different using that versus motion Ai and animating AI so I look at it kind of Like in a holistic view like use it you can you that's the greatest thing you can use AI to tell your your story at different levels of the game you can use it for the pitch
process when you're storyboarding or putting a moved board together but then you can also use it from a visual motion standpoint I can actually put together a trailer that can they sell you the film it's gonna I think within a year it's gonna be mandated by Studios and this is from Conversations I've already had that you're GNA have to show them a visual trailer of your film using AI that's a that's gonna be a mandate no one's gonna write you a $5 million check anymore for just your little PowerPoint with a couple images on it
like that's done so you have to use it um you're gonna have to use it because everyone else who does use it is going to be using it in the same way and you're going to want to keep Pace um as far as sag I think that Was a very positive conversation I made a lot of great friends um on the board of directors um uh for sure uh Francis fiser who's who's on the board uh amazing actress if you remember she played Kate Winslet Winslet's mom in Titanic uh so she's a amazing actress and
amazing woman and she is all about sag and protecting actors likeness and she you know at probably one point is and maybe even still a little to day still a little anti- AI when it comes to You know digital replications or digital doubles and and again I understand it and what I told sag when I spoke to I spoke to like I think on the day it was like 800 and then you know I think 10,000 people ended up watching webinar and I knew I knew we did something good when Fran drer who's the president
of sag after she shared it and she was like watch this if you want to know what's really going on with AI and film and that's how I knew we did something good Because I I did it with my buddy Rob neur um who's a bfx supervisor we we collaborate on a lot of stuff he also is an AI Enthusiast he loves using AI he's trying to find innovative ways to use Ai and in the VFX pipeline he did movies like John Wick 3 uh Conjuring devil made me do it and like he just did
Spy Kids with Rob RZ like he was the guy who work he was Robert rguez his right-hand man because that's a lot of visual effects um so he knows what he's talking about So he invited me to talk to Sag and my basic message to them is at the end of the day I still a filmmaker first yes I still love live actors like who wouldn't want to work with Leonardo DiCaprio my dream would be to work with denzo Washington I think any PE I think any AI filmmaker would still love to work with real
actors when it comes to how we're using it now a lot of the times we're just using it to get ideas out there we're not saying hey this is going to Replace an actor I'm sure is not using it that way I'm using it as hey Denzel check out this trailer for dismal swamp let's make this movie like you know so I think there's a there's a difference in an approach in how we're using Ai and and sure there there are AI AR out there who want to just use gener of AI and again all
power to them like I think that's also still a great way to create content and if you want to make a movie with it I'm ready to see that movie Let's see what it looks like um but yeah I think but yeah to me I still want to work with actors and I think my my conversation to them was the way I use AI especially in the earlier like the now is going to be a lot more of the visual effects kind of world of how to use really cool like groundbreaking AI tools to like
stable diffusion or diffusion models to create groundbreaking worlds and things You' never seen before or like do a you know Would would be like a$ 60 to 80 million movie for like 5 to 10 million like that to me is what every filmmaker should be hoping we can figure out because there there's going to be no more Gatekeepers that tell you you can't make a certain movie at a budget level anymore because you're GNA be able to do that at a lower price point which I think is exciting yeah I I think it's really exciting
and I read a report that said in 2024 they're already projecting for the film Industry to make a billion dollars less less than they made in 2023 which was already a pretty challenging year and so I think a lot of these budgetary problems have to be figured out in order for the art form to continue in a healthy and sustainable way and uh it feels like um in many ways AI might be uh helpful uh in that process which I think is is really cool that's a great that's a great point and also you reminded
me of one of the things I also Said was because I think somebody asked me he was like you know what would it have taken if you would have did the Dismal Swamp with like a real crew and like paid people this and hired real actors and I was like first of all I would have never done that for something like dismal swamp trailer because it would have just been another Sizzle reel that I would have cut together um and and use again other clips from other movies i' rather have you know generated My own
imagery based on my script I actually fed a lot of my script into the prompts when I did a lot of those images which I thought was really cool um and then and then cut that together and then use that to to sell my story because I thought that's that to me feels more authentic like if you ask me like if I wanted to pitch my idea I'd rather pitch it that way using AI than using other artists's movie clips like you tell me what feels more authentic when you're Selling your vision that to me
I think feels feels great and then and then the way we went around that was I said so think about something like the Dismal Swamp like what if this turns into a real movie then all of a sudden that's 100 person crew potentially that's you know 100 actors with work crew members with work that came off of a an idea that I was able to sell because of the power of AI otherwise I would have never been able to sell that movie and I think There's going to be hundreds of movies like that that are
now going to be able to be sold because they were able to visualize it to the to the degree that they needed to and then that's going to become a real job for for a union crew for a union actor and that's the benefit of it have you seen any interest in the the AI films you've released like anyone wanting to turn those into future films oh yes for sure I think uh another when that went viral on on Christmas day out Of all days I still find that so funny that something like a horror
short could go viral on Christmas like what were people doing watching like Friday the 13th while they're open their presents no um so another was was uh was a great proof of concept because it showed I think for the first time I think what people are saying is like the first time I ever seen live action mixed with like an AI generated like Runway or any kind of diffusion visual like kind of like Seamlessly edited together um I think that was like a you know that got shared everywhere that was on every AI front page
on Christmas I think it was so funny it's this is the best gift ever on Christmas um um a lot of people a lot of the blogs were sharing it like this is 100% AI I was like no I I had to put on another state but no it's live action with AI um to try to clarify but you know once it gets out there there's nothing you can do so all I can do is Tell the truth on my own page but but that got a lot of excitement from some studios and producers and
um and uh my new manager that I now have new manager pretty cool my new manager yeah that's amazing who was doing a movie with Denzel Washington so that's pretty cool you go there you go keev Six Degrees of Kevin Bacon right coming together for you Dave Six Degrees of Denzel it out there I'm so curious with having projects go viral is that a new Experience for you or have you experienced virality previously you know I I have but it was with like you know advertising work it wasn't with like a personal thing that I
did by myself in my bedroom on my MacBook Pro which that's another funny story until recently because I just you know again I just did my first DJ commercial so I bought a new got that M2 Ultra but before that I was on a busted up MacBook Pro and creating all that stuff and People was like you made all that on your MacBook Pro another benefit of AI we're using gpus that are in the cloud we're not using our own gpus you know we're using I mean now that I have this obviously I'm going crazy
with topaz and stabilizing it and stuff we'll talk about later uh but um but yeah it's interesting that from a MacBook Pro and not even a deck dot one you can you can really just go nuts and create stuff that looks like it took so much Horsepower to to create uh really took nothing but just a web browser which I still think is is phenomenal that was Caleb's uh with the Star Wars the first Wes Anderson Star Wars project yeah the whole objective I'm going to be on the patio creating this on my laptop just
to test the look at the tools you know um that that's gonna go that's gonna be in the the AI coffee book that's going to come out next year that the Star Wars Wes Anderson like that I Feel like that's to me and again like I look at everything and I'm sure you guys do too like that to me was a pivotal moment I think when I I honestly think when I because that came out what like April or May when did that come out late April early May yeah I think that was honestly the
thing I saw that said holy okay cheers let me jump let me jump in on this thing I honestly think that was the moment because I think my first like video that I generated was probably Around June like my first kind of test so it had to been because I was using mid Journey obviously for like a year or so but never like the video stuff was so new what did you guys do did you guys do that on because you just use would you use Di or like what did you use for that I
was actually curious yeah that one we use mid Journey obviously for the images and then did for the face animations and things like that which um we use every now and then but it's not our go-to now That we have image to video that was it you just Ed did and mid some After Effects there was some hand animation too but it's from AI standpoint that's that's mindblowing because that's that to me is one of the most that's GNA be one of the historical pieces I think like I said the AI film making coffee book
that's definitely going to be on one of the pages um we we should make that let's make that Shelby we should coffee book that should that's actually Pretty cool take an AI coffee book that'd be fun there you go it's gonna be pop out Pages that's so curious Refuge you like how a pop out book I love it I love it yes let's do this CA because you know Runway they have their AI magazine and it looks beautiful it's like highly curated but like a curious Refuge popup uh AI attorney that that feels very us
I love it yeah it's interesting because we were kind of like playing with these tools I Mean a year like a year and a half ago maybe and I remember we were on vacation with some friends and we were turning our Chihuahua into like a Renaissance painting and we were like haha look what you can do but it was like you know that's the extent of really what we were using the tools for um and then it was Harry Potter the Harry Potter blind siaga video yeah did you see this one oh yeah oh yeah
was just oh wait like this was made in Ai and it's a video and it's Capturing our attention there there's a lot of potential here yeah yeah that was that was pretty yeah that it was like a it was like a little stretch that happened but I think that was like the stretch that I was like following along and I was like wait a minute wait a minute this stuff is blowing up like people are loving this stuff um and go back to your question about viral yeah so this is like you know the last
three four months it really and it really Started on Reddit I think because I I actually start you know I was also doing like I did the I I think the one that blew up on Reddit was my friends I did Friends according to Ai and that like when that got like a couple million views on Reddit and then that started becoming a thing and I was like oh so I'll just do this according to AI thing and I did like the office I think I did Save By the Bell I kind of went down
that rabbit hole I think just just Having fun and then when I started like looking at like all the stuff I was generating in mid Journey when it came to like my personal project I was like why don't I just animate some of these things I was like why not and then that's where I like I was like I want something that I like for my own IP to like go viral and that was like my goal like I want to get people to see this and see if that can work and and using AI
tool and and it did and I think from There I was okay cool now I see like like this stuff can work it's not a waste of time let me really start paying attention and and getting up to stuff with the tools and and and really go going and really diving in I think to to AI two feet two feet in and I'm really curious because I think for so many people listening to this podcast right now having that success because we me and you were chatting personally the other day and you like my inbox
is super Full so many people want to hire me like there's it would be impossible right for you to be able to to do all the work that's now coming your way same thing with us and and so I think a lot of people are like okay they see the success um that you've had with sharing your your work online and getting it picked up and you know what can other people do to see that level of success because I think people want to go viral on on Reddit or YouTube they want to be written
about in news Publications like how much strategy was there versus just creating something really good and just sharing it I'm really curious yes you know it's it's interesting because when I look at like let's take the Adidas um spot for example like when I look at something like that and I wrote like my headline was you know created Adidas coffee created Adidas spec commercial on my coffee break I never wasn't thinking Like oh that's what's going to make it go viral people like how the hell did you make this in a coffee break you know
my coffee break was like an hour and a half it wasn't like 15 minutes but people were like coffee break you did this in 10 minutes like but it's like I would say it's almost like you got to be a marketer right you got to think about how to catch someone's attention in the right space and I'm not going to lie and say I did that on purpose because I Didn't that was like a that was like oops that works wow okay cool let me see how I can make and then I ended up making
fun of myself the next one was like made this over several coffee breaks and kind of they kind of poke fun at it because lot of people were like you didn't do this on your coffee break I'm like well you know my coffee break was a little longer than normal probably to you but um it actually I did in a within a couple hours um but uh that was Uh it was interesting how like just the way you like set up something wasn't even the work itself but how do you obviously have to have a
a powerful visual to catch your eye but what's going to cause someone to want to click and to to to go further on this on the piece so I think you gotta get clever with your word play because right now I mean that this was months ago it's even more crowded now you really gotta try to figure out how to stand out made this While watering my plants we just like get like exactly my dog walked across my keyboard and now I have the short film I hope you like it yeah that's a good one
you go the troll the trolls will love that one well I love that you were talking about that Adidas spot and if you haven't seen the Adidas spot you're listening to this podcast pause the podcast go watch it it really is incredible um I think that's the perfect Transition to talking about uh AI for commercial production because I think that as we think about 2024 and then how you know things are going to progress I I really feel like 's kind of different thresholds that we're going to reach right there's the online content threshold in
terms of quality which I think we're passed and I think like AI is totally capable of creating online sharable social media and YouTube Content that's really interesting and then there's commercial production and then there's Silver Screen and I think that these are like different bars and barriers that we're trying to get to so for AI advertising um it feels like 2024 is going to be a huge Breakout year for that space and I know that there already has been a lot of AI work in the advertising space even last year can you talk a little
bit about uh just kind of how you see AI advertising Progressing and kind of what we can expect in the coming months and I don't know next couple of years no yeah for sure I think um I think the Adidas thing was a great kind of pivotal moment because I I know like it it went kind of crazy viral on LinkedIn also and I think that's where LinkedIn and Twitter and I think that's where a lot of like the industry Folk saw it and they were like wait a minute like this was done when this
was done with AI like it wasn't Even about like done on a coffee break it was like this is AI like we can start creating this level already like I think people were just kind of Blown Away that you can take something from mid Journey animate it and actually create a compelling piece you know with obviously the help of Kendrick Lamar and radio head like it was a dope track that was already going viral but you got to think about those right all those pieces and when you're creating spec you know you Know you can
do anything you want it's a spec that's why you say spec in front of it and that's the beauty of AI is we can create kind of anything um but you want to make sure that it still you know tells some kind of a visual or cohesive story it doesn't have to be Huckleberry fan or some like narrative story but it needs to tell something um and then that was my my prompting and ideas for that was like you know didas campaign in the year 2045 or 2065 uh in cyber Punk City You know I
was kind of like I was kind of like because I was also um separately working on a film that I that I actually did a AI film for for Ninja Punk it was one of my first films that I did uh that I released uh on YouTube and and read it as well and um I was in the Cy cyber Punk world and I was like what would an advertisement look like in my ninja Punk movie and that's kind of where the idea this ad came from because I was putting together like a pitch deck
uh using AI Imagery and I was thinking about that scene in Blade Runner when you see like the Holograms and you see like their really cool cityscape and I was like I want to make an ad for that world and that's kind of where that came from but um I think it just yeah there was a great I think pivotal moment for sure in the advertising world that said hey no we're not ready a year from now we're actually ready today especially for online content you know obviously Broadcast and you're talking about Silver Screen that's
whole different levels of fidelity that you know were not 100% there yet but I think there's still Band-Aids to get us there uh currently um I I think I was telling you earlier you I just shot uh one of my uh first commercials as a DJ director uh for a client that we actually use AI in a broadcast spot so I think that goes to show you that we're already using it at you know a broadcast quality level um to Some degree um so that's that's exciting for me and it's exciting I think for anyone
who is either in advertising or in Ai and a lot of my colleagues obviously because I was in the industry for so long you know they're coming to me and saying you know what do I got to do you know how do I get ahead of the curb like how do I do what you're doing basically and like well to do what I'm doing you just do it it's like anyone can go on Mid Journey like you got You're an AR director you're a creative director just yeah pull up pull up man pull up and
and bring out your ideas and like the same way you would go on Pinterest and try to find and Cobble together a bunch of okay images you can create spectacular images on anything you want to create uh any kind of idea you want to pitch with like a mid Journey or a dolly um and that's kind of my advice to them it's like there is no secret man like I'm literally I tell you The tools I use that's all I literally do like of course you have to have some Merit and some creative idea and
you know somewhere to you know to draw from you can't just go on and type you know orange cat and get some spectacular actually you probably could get a spectacular orange cat image just by typing that in but you still got to focus it again to the story you're trying to tell or the idea you're trying to sell um but it is that simple it's Use these tools but you got to use these tools right right and I think that's what you guys do best in cu's Refuge team is tell people how to use these
tools right because you can use them wrong well I think that's a a good transition then to kind of a a big announcement uh that we have at curious refuge and depending on when you're listening to this podcast uh you may have already seen this but uh we have been having conversations with Dave uh Especially because clearly uh he's just so gifted as a commercial director um and Storyteller and um we were curious if uh Dave would be interested in actually teaching AI advertising um at curious refuge and he thankfully said yes uh so thank
you so much uh for that Dave and so we have some big plans uh we are uh releasing uh the beta version of our AI advertising course with uh Dave uh very soon and so we wanted to spend some time Talking about that because like you just said Dave like it's not all about just typing in random prompts and getting them especially when you get into advertising where it's so important to really art direct and fine-tune um not only your commercial work but also graphic design and um you know pitch decks and and and everything
else you know you want to have a lot of control and and the ability to inject your Creative Vision into the project and not Just randomly have ai give you you know something so I was wondering if you could talk about a little bit of like what your vision is for the course and kind of you know what what are you hoping to uh teach the students no absolutely I think I think you you you brought up a great point you know AI when you're thinking about film making you know you're kind of just dreaming
up your ideas your story that you want to tell when it comes to advertising a lot Of times you have a brief from a client a lot of times you have kind of parameters you need to play in uh or you might be doing or wanting to create an ad for your own brand or your own startup or or something like that and when you do that you still want to keep some kind of parameters around what you want to tell you want to create some kind of a mini brief because at the end of
the day if you're not cohesive in your storytelling even in AI it's going To fall apart it's not going to be successful so I think one of my biggest Keys is to make sure you know who your audience is right make sure you know the style you want to kind of go for the art Direction and make sure you know what story you're trying to tell this audience right so AI allows us to tell these stories in so many different ways and we have so many amazing tools that we're going to definitely dive into but
those are like the first things you Really got to understand because you know like I said I come from the school advertising the toughest clients in the world that hate everything you do like or change the brief mid project that happens or you know the quote unquote vicious client feedback that we all know and we've been through um so that's what I'm going to try to help is how do you kind of navigate around those hurdles um and I think for the first time ever in history we have a chance to show the Right type
of options that those client feedback notes and those hurdles aren't going to be so big anymore um because you're able to tailor the creative and the vision in so many different ways but then also like the right way um and then the most interesting way and I think you know a lot of times when we used to pitch ideas you kind of always went into the room with your favorite idea and then your second idea that you were kind of like eh I'm just throwing this in There for an option that option can still be
spectacular with AI I think so that that not only makes you look you know like a better salesman a better Advertiser but also better creative and Storyteller and um so those are kind of some of the tricks I want to bring to the table and kind of let people in on some of my secrets of of how we you know how I go about it from a strategic standpoint from a storytelling standpoint and then you know good get Into how we you know brass tax how we get down to the editing get down to the
sound design the motion design um I think one of my favorite things of creating these AI videos is when I'm doing sound design or laying down a track or you know the editing the the the flow the the edit the Cadence you know there's all very important storytelling and film making tips you can bring into your content creation your advertis Ms um so yeah that that's That's some of the things that we're going to talk about I love that and it really reminds me with our AI film making course you know I think a lot
of people join because they want the tech like they just like tell me the tool show me how to use it let me get the thing but what they realize and what I where I really feel like the big value is is is actually like talking about Core Concepts so like you were saying like you know visual storytelling 101 How to deal with clients what do you do when a revision rolls around like these are all things that people don't think about needing but are actually incredibly important for the process of of practically doing a
paid project that can help you make a career yeah and I'm personally excited to learn art direction from you I think that is such a amazing skill that's needed on every project and you crush it so I'm curious where will people start versus where Will they be once completing your course well I guess I'll start however they come in right so some people will have you know some people might have already taken your course so they're coming in a little bit more seasoned and you'll definitely have some industry vets who come from the advertising World
who's never used AI before um they're going to you know take something from it um slightly differently but I think we're all going to kind of stir the Train the Same way we're going to start kind of in in that 101 of of of just Ai and advertising in general which is just about what does it come down to it comes down to the product it comes down to the story you're trying to tell and it comes down to the visual art direction that you're trying to sell or try to come up with so I
think the the most important ingredients comes down to not just the tools we're going to use but how to use those tools in this industry right Because the way you use these tools in for film making is different than how you want to use them in advertising right it's going to be again you're dealing with clients you're dealing with you know World recognized Brands right when you think about like doing like big Brands like a Nike or Adidas or a McDonald's or or whatever you you might want to do and and a lot of these
big brands are already looking at um AI creators and looking at the AI industry Indry and trying to see you know can these can these things you know perform at the at the level that we think they can I know for a fact you know Adidas liked my a post that went viral when I did their spec spot so they saw it you know a couple people on LinkedIn connected with me that work at Global Adidas so it's definitely it got to the right people um I think I want to basically take you through like
almost like how I it's almost like we're going To truncate my advertising career from when I started out as an art director all the way to me being a creative director and filmmaker I think that's kind of like the flow of the way the course is going to go like when you're an art director you're really trying to focus on the visuals you're really trying to focus on that when you're more creative director you're focusing on the more strategy the story that you're trying to tell like right and then and Then also from a marketing
standpoint uh because you're kind of wearing several hats when you get to a creative director level you're kind of working alongside like the account directors and the CMO and CEOs of the of these big major advertising companies and then also from a filmmaker standpoint how you take that idea into the postproduction process how to edit properly how to know your audience because you know some advertisements work better as 5 to 10 to 15 second spots some work good as 30 second spots and we're going to talk about the differences and why those durations work for
different type of advertisements um and then everything from I said motion motion design Motion Graphics visual effects um sound design all important pieces of the creative process um like I said like if you know like if you see my Tesla example that I did you know sound design with is very important there when you're talking About a car hovering over water you know what does that sound like you know what does a Tesla sound like hovering over water which I I think I heard they they aren't waterproof yet hopefully they will be soon um and
then uh and then like the Nike SPoT that I did like the way the water kind of the way the water swirls around the the people on the video um and and I think that's going to be like that's I think that's what's going to be intriguing to people is like Those little Nuance moments inside a a 30 second spot that people talk about like I know the Nike one specific specifically everyone talks about when I dip down the the audio of Billy ish and we go underwater with the music and like there's little small
things that will help make it stand out because again it's going to be a competitive industry and people are going to want to learn these tools but what better place to learn it than curious Refuge where you Know they have historically taught some of the people that are are already in this industry I think that's what's exciting is we're coming to the place where people go to to learn these type of tools yeah and honestly we're we're really just humbled and grateful that you're willing to share your expertise uh on our platform and and I
think that uh whether people are trying to come in and learn film making which you know all of us have a lot to say about that or Commercial advertising like hopefully you know any creative with any dream of where they want to be will be uh served through this uh education content which is really exciting um before we get into rapid fire questions I wanted to pick your brain Dave yeah are there any really either nerdy or I'm going to use the word hacky but I don't know if that's the best word but are there
any like secrets that you've learned in your Daytoday workflows because I I know you were mentioning topaz earlier for like Uprising and things like like are there any things that you've learned let's say in the last couple of months that have been particularly helpful for extracting more quality or just better you know visual storytelling from your AI projects well I will I will say because I actually know um jav over at magn AI now and he gave me access to the 16 times Upscaler and holy crap man uh night and day like images that I
I generated like months ago that look Mudd like a muddled mess I brought in there and upred times like eight or times 16 and the quality that you can extract from that is is is is incredible and I think one of my secrets that I've been using and people are wondering like how you how is your stuff so detailed like the specks of dirt or like water droplets like I lose that whenever I bring that to Runway is Like you got to start as high res as you can especially for those not every image the
images that you have a lot of intricate detail in like dirt like I think like there's that shot from Lost Transmissions that I think you called out Caleb with the dirt kind of falling on the dude it's like stuff like that like if you start at a high enough res with the image you can keep some of those details and I think that's important especially for advertising Like I was thinking like if someone wanted to do like a coke commercial and like the coke is like flying through the air like you want to UPR that
right you want to before you bring that into like a peak or Runway you want to make sure that's the highest crispest quality could be um so something like a magn has been my secret weapon when it comes to those super detailed VFX type shots slow motion like I and then I and then I bring that into like a topaz and then I Up I upres it again to like 4K 120 frames per second and like I know people always say you know this AI stuff is always slow-mo well I want to go more slow-mo
I make it even I go 124 frames and really stretch that thing out because I love it I love all of it so basically you're saying that you take the base image throw it through a magnific and then you use like a video like an image to video tool like Pika or Runway or are you actually creating an Image sequence from P or Runway and then running it through magn so I've done both so I so I've done um I've done a few things right so I've actually taken like a an 8C clip chopped them
down to pgs brought those each frame into magnifi and then reanimated that on a on a timeline um takes longer but like I think for for like your money shot in your spot like we're talking about advertising is worth it it's going to look like it was Created with some Next Level CGI tool and everyone's going to be like how did the hell did you do that every time I've done it like some of the water stuff in the Nike SPoT it's like how my stuff doesn't look like that run away I was like well
you gotta go one step further um and I think that's what's going to be exciting about the course is we're going to go one step further um we're going to kind of like take it to that next level when you want it to be super POS and Quote unquote broadcast ready that's kind of like the level you got to play at that 4K level like what does this look like when we start getting into to that kind of quality that's awesome that is such a good tip and I'm gonna like immediately leave this conversation and
uh start testing that out and I'm curious to Dave this is like a question that I just have for me but as an operations person you have a lot going on how do you stay Organized is there a tool you use to like organize your projects yeah oh my God I'm actually I'm so embarrassed of this question cuz you know I'm I'm I'm not the most organized person like uh my notes on my laptop and phone connect so everything I do goes on those it's a new note it's it's a new note um luckily for
my commercial where because I'm rep to secret level um and Jason Zeta he's also a feature filmmaker and big- time director if you remember He if you remember Elf Yourself he created elf yourself so that's that was his claim to fame then he went on to become this inter and you I think you met him uh Caleb at the at the at the range media thing AI thing yeah so yeah because he told me he met you guys um so so luckily we all we have this executive producer Monica who like controls my my calendar
when it comes to like the the actual paid work so I'm I'm I'm on par when it comes to that but yeah like you Said I I got an amazing wife that helps with the kids and the dog um and then I'm able to just uh really like if I'm not riding or or doing some of my film making stuff like I'm really full on into the AI stuff um either like I said test ing uh doing new tests or or coming up with new tools I'm working on a film right now I'm hesitant to
know if I'm going to enter it into the the the runway Festival I actually got to talk to to the CEO um of Runway super cool Guy um Chris he he um he super supportive of of everything I was doing and the fact that he you know we're talking on DM and he he said here let me put a calendar invite on your calendar I was like what I was like where's your assistant man you're the CEO this is incredible uh so we we had a great uh 30-minute conversation but I think that's that's the
level like some of my work has reached it got to like the CEOs of some of the companies that we love And use every day they want to talk and see what's going on um like I said jav over at magn he dm'd me personally and was like I love what you're doing like let's talk like you know so I I'm I get to be in a lot of his bism the VIP of of magn if you will but the opportunities are great I want to be in the beta of magnifi are we he should
be yeah we need to reach out just just DM DM Javi he knows he knows who you are I'm trying to find There's this event um there's because there's another Festival you should submit to but they due like March 3rd or something it's in Barcelona but they're doing a big Premiere with AI artists specifically I want to go to Barcelona I know yeah should um but I'll send you a link to that and I'll post it in the like description as well because okay yeah it's like specifically AI filmmakers like submitting their films and they're
going to do like a big Festival Premiere so um yeah but they're accepting films up through like mid- March something like that very cool like like Caleb says it gives you a reason to finish something that's the only reason why I'm not trying to win all these things I just like to have a a deadline like force me to finish it well for not you did win you you won the P one at least I did win the P one yeah I did win the and for not having what your notes just having your notes
you're doing an Amazing job so keep it up it works it's just cuz it's it's yeah anything I read on my phone I know it's on my desktop so I never have to think about another app it's pretty cool before we get into the rapid fire questions sorry for keep P pushing this off but a lot of the projects like you know there are some of the projects that we worked on it takes like one to two weeks uh to put together and it's a lot of work and you put it out there and like
no one really cares Like you love it but like no one really cares right but then there will be these other projects um that like literally coffee break like you just kind of throw together put it online and then it's just popping and sometimes like you just don't really know why like it's just like you know like it's cool I guess but like is it that much cooler than this other project that took weeks to put together I don't think so but the internet seems to think so and so I Think like if anyone listening
to this is looking for like a takeaway here like like just put together the projects like like the only success metric should be like am I putting together a project that I'm happy with you know and and just like do that at a regular basis because like I know like me and Dave uh have been texting quite a bit and almost every time I'm texting him he's like yeah I stayed up late working on a project and I feel like that is like so Cool because I think it shows that like there's some passion behind
what you're doing and you know it's you're doing it for fun and I think like if you're doing something for fun that other people are doing because they have to because the industry is changing and they have no option like you're going to win every time and so I just think like have fun like make these projects and and like just get them out there and like don't don't overthink it it's for sure is what They tell you in in in film making school right it's like it's like get your yeah tell your story don't
worry about what what like what's in style or like try to be Tarantino like I remember when I was in when I was in art school like the new Tarantino movie just came I think Kill Bill just had just came out and it was like everyone make wanted to make their movie like Kill Bill or like guy Richie like snatch had just came out every student film looked like snatch it Was like the one thing I took away was like just make what you want like people might not like it right away but maybe 10
years from now it become a it'll become a masterpiece and I think that's that's the right idea to have just make right just make stuff put it out like make make make a bunch of stuff don't be don't be so precious right with your art and with your work like put it out there it's gonna find an audience if it especially comes from a good place And a creative space there's going to be someone out out there who wants to tell those similar stories who's going to really drive with with it um and and that's
one of the things I had to tell myself especially when I got deep into AI like I used I was hesitant at first and then I went on a tear I don't care and that's why I made afraid to sleep I made a separate account for my Instagram because I was like so precious with what I'm GNA put on my personal IG all my Friends who were in The filmmaking space are going to hate me and like I was so worried about what they thought and I was like let me just make another account so
I just don't care and then that's where afraid to sleep kind of came from and and afraid to sleep again comes from it's a West Craven reference never sleep again was like the documentary of like the making of Nightmare Before M Street so I was the idea of being afraid to sleep uh because You know of that movie obviously Freddy Krueger but afraid to sleep because AI moves so fast and you don't want to miss the next tool and the next update so there was literally a three-month period where I literally didn't sleep and that's
probably what you're talking about Caleb I was like I gotta see what's next I gotta finish this project yeah I gotta you know it became obsessive and I think kind of this will kind of fuddle into rapid fire but I Think like you were saying in college when these students were making films that were like Kill Bill or like you're inspired by West Craven like it's it's good to start there though I think when you find inspiration you're going to start to find your voice by being inspired by these different directors and so would you
say one of my first questions is who is your favorite film director is it Wes Craven like you've brought him a few Times um is is it depends right because I I have like a a subset of favorite directors when it comes to horror yeah it's like it's like the West Cravens um for sure the John Carpenters because I love the classic directors um when it comes to like you know obviously the Sci-Fi more dramatic space I like the Kubrick right um I love James Cameron um and I love guy Richie I guess I I
pretty much named the directors that I do love um but yeah and then obviously Jordan Bill from a more contemporary standpoint love his films um but yeah those are probably some of the the tops and obviously because I'm an art school nerd I love tarosky I love Lars vantre if we get into someone like the really like artsy fartsy directors that I love um yeah I have a list of those guys too that I studied I'd love that though I've recently learned that I'm pretty sure Paul King is my favorite director he did Wonka I'm
obsessed with Paddington Paddington Wonka like okay I was like okay I think I I have a style that I like and it's it's no Stakes so it is not West Craven I know I know it's not West Craven Shelby I remember the fuzzy sweater and [Laughter] yellow no but I was telling Caleb about this AI film I want to make about a caterpillar and it so gives Paul King and I'm like okay I Think I think I need to work on that I love it and and I will say and to go back to what
you said earlier yes I definitely made a film like guy Richie I'm not going to say that I didn't absolutely every filmmaker does that right you or I think actually no I made it I did want like guy Richie but I think I was more obsessed with uh with Darren owski cuz pie had just came out and everyone was trying to make like a black and white like I did a black and White film where I was like in a library like studying a bunch of books and like trying to like decode time travel but
it was it literally was a py rip off so yeah there's no knock to doing that I think that's how you learn you kind of deconstruct and and I do that with uh when I'm writing scripts too I I'll get a PDF of a script of like like like I did recently I just did it with um with um um that movie Drive with Ryan Gosling um I paid for I literally read the Script paused it read it watched it and I was just deconstructing how he visually told that story incredible exercise so absolutely like
that's that's how you learn right you learn from the best um so yeah but I think when it comes down to when you're trying to tell your own film or your own story then yeah you just can't care about what people think about your story even if it's about a rubber duck on a on an epic adventure That actually sounds like a cool actually that sounds like a cool movie that sounds like a cool curious Refuge movie right there yeah yeah let's make that I might have to make that now Caleb and I love the
animation of do you know Sarah and Duck you have kids so maybe you yeah yeah of course Sarah and duck it's so calming every time we would be around kids we'd put on Sarah and Duck and they would all chill out you're like this is incredible it's so yeah it's Like a low stem it's like melatonin natural melatonin it's great yeah um but it's funny that you mentioned about shooting in a library I'm like does every filmmaker shoot like have a film where they're in a library because Caleb has a horror film in college now
I gotta see this Caleb library and I remember after shooting that film like I could not go and chill in that library because I was always so freaked out that sounds awesome we'll have to we we'll share a Link in the notes of this uh podcast but I'm not putting it public I have I have films I won't put public too so I get it okay question do you this is like into the rapid fire uh do you have new New Year New Year's resolutions and is there one you can share with us for 2024
um it's sad but I I didn't make any resolution you're like I'm just going honestly yeah I feel that I didn't even notice New Year's it was I me obviously I noticed it because like You know I bought like the the thing the the blow up pop things for my kids and like the little firecracker thingies but that's interesting I feel like this is the first new year that even we have not really set resolutions and I'm seeing that as being kind of a trend in a way because it's like I think everyone's just like
busy it's like oh yeah it's the new year it's like already a week into it it's like we're just rolling with what was going on last year you Know honestly because like we all know in like in AI time like a month is a year so it feels like new year was just another day and like we've already it's been 2024 for 10 years now yeah exactly okay being in La do you choose Disneyland or Universal if you have a free Saturday gotta say Disneyland we we've had season passes for years now my my we
just my kids just went there yesterday um so okay we had season passes and they they have this Like limited release for passes now so they go on sale tomorrow and we have all of our alarms set so we are trying so wish us luck for tomorrow at 9:00 am that we get Disney P you got to get it and ever since they Incorporated Star Wars and Marvel it's like it's Disneyland all the way like Spider-Man freaking flies around there now I was like that's pretty cool okay someone gives you a StubHub gift card what
are you buying tickets to go see I already Saw depes mode my wife took me there a couple weeks ago so let me see who else um Third Eye Blind Third Eye Blind the peso I up most a lot of my work a lot of my work features did PES mode songs okay I'm just obsessed nice okay from the 80s good enough yeah okay I see it can't get enough love that how fun um cool uh who's your favorite music artist currently music artist currently this is going to sound really odd but it's this it's
this young white dude rapper named Little Mau know he I like and it's weird it's not even that his music is like my liking but it's cool that he like stayed in college like he still goes to college and he like blew up huge and like he got you know people were trying to get ins sign record deals and he's like nah I'm GNA stay in college because my dad never got to go and it's like that's amazing like you're lit showing my kids that you can be a dope rapper with millions and Millions of
views and and and making a lot of money and still go to college I'll take that I'll take that from an 18-y old kid yeah wow that's awesome yeah what it like I think good head on my kid shoulders love that I think I don't think young gravy did the same thing I think he blew up in college and then uh dropped off but Caleb loved young gravy the amount of energy gravy gives him um Okay so that's all but where can People find more of your work yes so I'm pretty active on uh Instagram
at um either atthe blasion at t h b s i spell that right we'll link it don't worry L at the blazion and then at afraid to sleep on on Instagram and then at Twitter I mean not at Twitter on Twitter or X I'm just at d o l which asn't is actually not diesel It's actually D out of love what people keep saying diesel like I misspelled it with an O that's so funny but uh yeah that's Awesome well Dave thank you so much for hopping on the podcast again if anybody is interested in
learning more about Dave's upcoming AI advertising course you can check it out by visiting the course page over at curious Refuge that will be going on sale for the beta very soon and of course uh we'll link to all of Dave's accounts below this video so thank you so much for listening to this episode of the Curious Refuge podcast we'll see you in the next one thanks Dave see you thank you bye
