The Secret to Ending Ad Fatigue on Facebook

do you know that catalog ads and never see ad fatigue just another fun little hack that you should really be paying attention to so here's what of a conversation I had with Dan pantell of marpipe which by the way if you don't know about marpipe it's the easiest way to make an extra 15 to 50 cents for every dollar you're spending on Facebook there's a link down below you never pay full price your white Club cheap from day one but anyway let's get back to it so that you never have to say oh my heads

are fatiguing ever again this is what all the big Brands know what all The Gatekeepers aren't telling you and something you can do today to make way more money tomorrow more success less stress let's get into it every founder loves to jump into canva and and you know slap together some stuff and test it static image creative video creative it fatigues really quickly and it's like a hungry machine that needs to always be fed um tell me about the fatigue profile of DPA I mean if you do it right fatigue is something that cannot occur

and that's huge yeah that's huge um I there's no other ad unit that that has that characteristic exactly and there's three reasons that happens number one the reason somebody's clicking on your ad is not because of the content like the style of the content whatever and you can have design treatments that make things more or less clicky and exciting sure but it's not somebody's not clicking on that because of the hook mhm um and they're not like stacking up a ton of comments that are positive like like it's it's an ad that looks like an

ad it it's not trying to be like ugc tries to be ads don't look like ads they try to trick users into thinking it's organic content this even if you have design treatments right app it's obviously very much like here's a product we are trying to sell you yeah absolutely and and you have to remember like generally speaking I like to think of ads are Billboards in the sky blocking the sunset like you are a burden on my life now if you come to the table saying I'm an ad here's all the products you've been

really interested in let me help you out now you're doing me a solid and I have the choice of opting into that experience and if I'm scrolling through and checking things out like uh I'm wearing two articles of clothing from Dandy delmare every time I get a catalog ad from Dandy delmare I swipe through to see if there's new products I'm engaged I'm interested I'm curious I'm actually basically navigating their website without leaving Facebook and I can see if there's anything new or interesting to me exactly so it's helpful it's help it's like it's like

that Amazon it's in Amazon you know like that section where also like bunch of comparable prods 100% these are all four and a half star or up dog leashes in between 20 and $30 that are 4T long with a little extra handle on it I may have not been buying SE for New York City because my La ones are too long but yeah so it's exactly that and and what I want people to go away with is understand that the perp you think of your Facebook ad as a way to make sales that is why

you are struggling you have to look at your relationship with Facebook as they are my business partner and I've got into extreme debates with some very uh well-respected individuals of repute and we very much disagreed on this I think we are in a business relationship with Facebook we give them a lot of money and they are selling us attention the unit The Exchange there's an economy it is a game theory economy on the economics of attention for any like Economist nerds and really the point is this if you can give PE the point of Facebook

is to keep people on the platform for as long as possible and to keep them coming back as often as possible the average person swipes the height of the Eiffel Tower on a daily basis yeah um wild stat yeah wild stat Google it it comes up I didn't make it but like that's a stat that goes back to like the build to break days from like the original 100 Facebook disruptors so the average person swipes the height of the Eiffel Tower on a daily basis your job is to get them to swipe just a little

bit more or to engage just a little bit longer and ultimately why your cpm's high because your content is a liability to Facebook's business model right if your content makes somebody have a bad experience Facebook will let you advertise but they're going to charge you a higher unit rate gas is more expensive for you yeah and so the unit economics is based purely on the enduser experience both on the platform and off if your website takes 5 Seconds to load and people hate it and they bounce all the time your ad might Crush but your

CPM will be astronomical like at under outfit our website takes 2 seconds to load if you look at it it's one of the fastest websites and we went from 50k a month to 7 million last month it took like two years right so like the point is you have to respect the user experience on and off the platform and so DPA is a great way of giving people the exact experience they're looking for and letting them opt in or opt out and if you make the design treatment interesting where somebody likes it and they want

to engage all you're going to do is get a lower frequency with a lower CPM which ultimately gives you better unit economics to make sales for a more efficient price right not having ads that fatigue is amazing but I promise you when you look at your ads you're like wow Charlie these aren't exciting what about my ugc what about my storytelling what if I actually want to make a lot of money yeah check this out boring ads print money this is something that nobody is talking about and Dan and I get down to the very

bottom of it so that you can scale with confidence