in today's video I'm going to show you how to design a shopy website that actually converts everything from the product branding the landing pages and how you can get more sales online so let's go ahead and jump into the video here I am on a shopy store that we have designed and I'm going to show you exactly how you can be able to structure a shopy site that actually gets more conversions most of you lack on the product branding side and you miss out on a lot of key opportunities that fit on brand and get
consumer excited about your business and this is dog products and I've gone ahead and branded the website the different products and if we click on one of these products you can see that each landing page is custom designed to the exact product we're calling out the features and benefits which is a key component we've simplified the entire process even the add to cart is very obvious we have key bullet points here which is a no rinse shampoo lavender scented keeps bugs away from your pets and it's for pups who love to stay fresh and dry
this is a very simple description of the product we don't need a long form description to explain what this is and then we have some nice visuals here that highlights that it's ideal for all dogs and sizes the lavender scent and then say goodbye to the hassle of bathtime with fresh foam before and after images and really for a product design page like this it can work for any brand or business you need to be able to have very visual compelling imagery alongside key call outs and benefits and then simplify dropdowns that really call out
all the information somebody needs to make a purchase not only that but when we add to cart we have the slide cart that once again fits on brand with our products with recommended upsells and we even have three packs and bundles to increase our aovs and offer free shipping on certain orders these are all things that allow you to get three% 5% even 7 to 10% plus conversion rates imagine the difference that would make in your shopy store if you're running Facebook or Tik Tok ads and you're converting two to three even five times the
amount of people who visit your site you would make so much more money because of it and then as we scroll down we have some more descriptive imagery and information around our product and then one key call out for the headline and then get 10% off your first order now you might be wondering I do not know how to Brand something like this or design something like this no worries because I'm going to walk you through the entire process from start to finish on how we ideated came up with and designed and put all this
together and the first place that starts with is looking at competition when we're looking at competitors in this space we're looking at one of the products here which is a paw bomb and if we go back to our website and go to our shop we offer a paw bomb and that's where the first product originated and so when we offer a paw bomb and we're looking at some of these competitor images they don't really stand out so we noticed a gap in the market so if you sell a similar product to your competitors you need
to figure out a design that's going to stand out from the competition so they have their logo and some basic information pretty simple but nothing too exciting then we have another one here this one's just a label with an actual dog on it wasn't a big fan of this one either this one's more focused on a prescription type looking design then we have another one which is a little bit more fun it has some lettering has a cat here but you can't really see the key call outs and it's kind of hard to read with
the fonts and text that they're using so there's definitely an opportunity in this space to be able to come in Rebrand offer a better product in be able to scale and so when we looked at this we ended up coming up with the design and we started out in CA and as you can see there's lots of different designs we came up with we first started with a design where we had a bow and we had paw bomb and then we named it peaches with different colors and this one didn't really stand out too well
and if we go to some of our older designs you can see how we went through a lot of ideation it takes a lot of different variations with your product imagery to be able to find something that is really going to stick and so this is another color example we were playing with and we were using the coolers website to come up with different colors so you can go to this website and pick out a color palette this is how we actually played with different colors on CA and then we started to come to something
a little bit more different which we were testing a gradient background I really like this one it popped we were doing the icons but something about it just wasn't fully standing out to us so we came to a design that was more simplified but really called out the Paw bomb so that way that was the main Center focus we had it a little bit bigger then We Shrunk it and eventually we landed on a design that looks something like this and as you can see we continued to iterate playing with the spacing and sizing and
before you know it we ended up landing on a final design now as you can see here this is the official design of the product we came to so we still have the gradients included because we did like that touch it stands out and it pulls all of the attention and zeros it in on this main call out so people know what they're buying and that allows us to be able to drive attention to the right information so people know we're selling a product for dogs and that it's a paw bomb and then from here
we were able to leverage this branding and coloring to then come up with mockups and so we would come up with the mockup design by going into canva and we played with a white background and as you can see we just drag and drop these images in we literally designed the website how we wanted to with our branding and fonts and put in all the buttons for what we wanted the site to look like and this is what the first iteration of the design came out to be and then we iterated on it some more
by what does the social channels look like because we want to make sure the branding with the website the product and the socials all go together so we brought in more color palettes designed everything to see what it would look like across the board before we actually built all of this out this is a good way to outline your website be able to play with The Branding because when you're designing in the software and you're having to make all these tweaks and adjustments you can end up you know designing something not liking it and then
you have to revert all the changes whereas a tool like canva it's free you can design everything you want test it out and once you finally decide on something then you can actually put it into work and then we play with the background some more and this started to really bring the vibe and overall feel to the website together and then we played with what the actual bottom of the website would start to look like so this is the design we started to land on and we were able to pull in different icons a dog
bring in some Peach branding and even have three packs and see what a subscribe and save would look like so that way we could get a well-branded site and from here what we ended up doing was we used a tool called repo which is linked in this description of the video and this is where we can actually design out the product so the great thing about this is if you go to components when you set up your store unlike traditional templates where you're limited to options and maybe you don't have a way to put in
a banner or maybe you don't have a way to add a slide card or you can't add images like this or even on mobile it's much different you know everything looks great from Mobile to desktop in this scenario and the way we're able to do this is by simply just going to sections and you can actually find different branding so you can go to pages and find some of the top conversion rate templates and start there as you can see Javi the coffee that actual website is here here's another template so whether you're selling clothing
supplements anything you can think of there is product branding for all and so here's overnight oats each of them have their template here there's Aura ring Ridge wallet and so all of these you can look at and they even have Dr Squatch you can take some of their landing pages and redesign it yourself so I would choose one of these templates add it in and you can start making adjustments you can even adjust the background color add in your product imagery and we built these out in Cana as you can see we just drop in
our headline our sub headline pull in a dog image drop in the before and after with the actual arrow and then we can take this image download it and we can go back to repo upload the images here and before know it we have a well-designed product page and when we go to layers and components we can even search up dropdowns and we have our actual dropdowns we can bring in here we can even go to basic and pull in headlines our ratings buttons icons they have everything we need in the layouts interactions countdown timers
carousels pretty much every conversion rate tactic you can think is available here to slash out pricing to have your actual product price and even choose so many different options here and all around this tool is absolutely amazing and integrates with a lot of apps so I highly recommend actually using that link to sign up on this so that way you can design a product landing page that truly converts so you want to look at your product branding you want to compare to the competition you want to be able to design something that's different than your
competitors and then make custom landing pages for each product because that'll really bring the life into the actual business and the brand and get people excited and then you want to simplify your descriptions your dropdowns and put all your key information in a visual view that way people can quickly scan and make a decision to buy this video was meant to be simple in nature and I just wanted to highlight exactly what the process looks like for being able to curate ideate and put together a Shopify store that converts and if you're interested in joining
our one-on-one ads Mastery mentorship where we help you do all of this plus your Facebook ads your Tik Tok ads and everything in between then definitely make sure to book a call below and apply these strategies and once again it's your favorite digital Market here Chase Chapel cheers and by all
