when it comes to understanding conspiracy theories there's three main cognitive biases the first one is called narrative bias and this is where the human brain has evolved to make sense of reality through storytelling and the reason for that is because stories involve a very neat and tidy cause and effect now because of that if somebody tells you a story it's very seductive to us it sounds plausible if somebody tells you there's no story that's not very attractive to us now the problem with conspiracy theories is they're not just telling you a story they're telling you
a real really good story there's a hidden cabal behind everything that's happening there's a secret pattern that you just have to be smart enough to detect and once you do you can be inducted in this group of people who understand the real truth because what you have is you have a thriller versus someone telling you nothing to see here and the brain is is drawn to the thriller so even though some of these conspiracy theories are extremely insane and obviously wrong they still have a lot of people that end up gravitating towards them because it's
a good story
