[Music] hey so in this um module I want to go ahead and share how using the copy outline for RBC would apply for shorter copy so the short version of that is that for research mechanism and brief it's pretty much all the same I'm talking about kind of mini sales letters 3 to 5 minute videos things like that um it's pretty much like the exact same thing that you would do for longer form copy that's the answer you still need to do research because you still need to know who you're talking about existing Solutions why
you know they're good why they aren't good that markets pain points or hopes victories dreams failures everything like that um you still need a unique mechanism in my opinion like for anything you're selling ever and then from a brief um you definitely need uh like you know you should still be talking about like what you're selling and um answering all the questions that you have and things like that the big difference is that for a mini sales letter like this one I'm going to go through right now that's about, 1346 words including the headline um
is it's like uh just it still actually cover a lot of these things but it'll be a lot shorter right I mean that's really the answer it's like you can still totally do this template and use like shorter stuff so this is for um the sports sping people that I used to wait for back in the day and I did another example um somewhere else in this but yeah let me kind of let me just read it read through it with you and I'll kind of show you the different sections cuz we've got our outline
here and we've got it here so why have seven of Asia's richest football betters decided to join forces and give away every wi secret that they know H has to do with the Chinese New Year 124 million pound fortune or Euro fortune and your email inbox inter read keep reading I wrote this in like 2014 originally um so this was like right back in the day when I was doing RBC maybe even a little bit yeah probably right around there I don't if I'd even codified the outline but I still had the structure was using
as you're going to see dear reader my name is Gian Lao and I'm the leader of a group of betters known across Asia as the Lucky 7 we've earned that title by earning the equivalent of 124 m 291,000 88 in the last three and 1/2 years all through our football betting and today we're going to show you the secrets to Our Success inside the short letter you're going to be given the opportunity to start winning an unprecedented eight out of every 10 football bets you make you'll do it without spending hours in front of your
computer each day each day you'll do it without becoming a victim of the tipster sharks who are increasingly filling the web the ones who lure you into their sites with the bait of easy money only to leave you high and dry you'll do it all on your own terms making as much as you want when you want to now we know that while the message we're sharing with you may sound intriguing you're also you're likely also skeptical so all we ask is that you put um is that you put your judgments on hold for 2
minutes while we explain who we are and why we want to transform you into a long-term permanent winner okay so does it call out the pain point or the problem yeah right without spending hours in front of your computer without being a victim to tipser and sharks to leave you high and dry um you know doing it on your own terms but really iess this to be the pain point right or the problem well solution that you know saves time and money [Music] um yeah I mean kind of like with it you'll do it on
your own terms I mean it definitely has a promise right you'll do it on your own terms making as much as you want when you want to um again that that opposite you'll do this without these pain points um the opportunity to start winning an unprecedented eight out of 10 football bets you make so totally has it emotional Discovery story uh no it doesn't have that doesn't tease that but it does have a curiosity aspect to it does it tease the unique mechanism no and it could have could have been like um Al through football
Benny by using like a one weird you know Lucky Dragon Football betting technique or something like that you know something like you could have teased the mechanism here still uh contran stuff it kind of does when we talk about not spending time in front of your computer not using sharks or tipsters things like that so it does kind of a contrarian aspect no Fascinations although the headline itself is kind of a Fascination it's very curiosity intense right and by the way there's specificity to right uh addressing skepticism yeah like we know you're skeptical um but
just put your judgment on hold and we'll explain and the Lucky Seven is a curiosity thing too but um you know credibility well that they've won this much money from their football betting so and then no um no qualifier probably could have had a qualifier I mean that would have made it much longer right it's be like and this is something that you know anyone can do uh and then no testimonials for this one but again it checks all the boxes okay now here's the background story who what are we looking for who am I
credibil credibility Builders when appropriate me or someone close to me was in pain here's the emotional story nutritional Solutions and advice not working trigger event search for truth answers meets y Sensei individually we were good but together we were Unstoppable now like I mentioned the Lucky Seven is a group comprised of seven of the most successful football BS in all of Asia our combined experience totals more than 150 years and every single one of us was making at least $1 million year or 1 million EUR annually before we came together have you ever dreamed of
an easier simpler and more prosperous life one where you aren't dependent on a boss or a credit limit or where you and your family aren't held captive by a budget that never seems to be enough for each of our seven members the dream was achieved long ago and we're able to liberate ourselves from The Daily Grind the headaches and the hassles that come from ordinary everyday life solely by betting on the football matches we love to watch anyway now you're probably wondering what what this has to do with you or why if we're so successful
already we decide to join forces at all let me explain so you've got the who am I kind of credibility Factor there uh there saying hey like we do this about we're calling out the pain point right by asking have you ever dreamed of this stuff so they weren't in pain but they were talking about the pain Point um the road of elite and truly profitable football betters is extremely small we known about each other for a long time before we ever came together and we all had nothing but respect for one another but when
fate brought us into the same VIP Suite of the 2010 World Cup in South Africa it quickly became apparent that we were meant to work together you see we realized that while each of us was already making more than1 million EUR per year in profits on our football betting we were all doing it in different ways so basically this is not um this is kind of the trigger event it's not like really based on a paino but there's this trigger event they all came together and realize that they're doing things differently um and then this
is going to get into the unique mechanism in other words each of us was using completely different strategies and getting inside info from completely different sources to achieve something that less than 0.01 or .1% of all people on the planet were achieving consistent Mill million euro profits that were earned so from football betting as we continued to talk it became extremely obvious that if we joined forces instead of working on our own we can multiply each other's wins exponentially and so we banded together and the results have exceeded exceeded even our wildest expectations since during
forces in the summer of 2010 our group has brought in24 million EUR in pure profit ensuring that each of us could never Place Another beted again if we didn't want to and still be multi-millionaires forever which is why now as a way of saying thank you for the incredible blessings we've received we're going to give you an extremely rare opportunity to join our group and start placing winning bets right alongside of us so there's not really a mechanism of a problem and the mechanism of the solution is really just all these successful betters were doing
having success in different ways so if they join forces they could be even more successful it's pretty basic but that is sort of like the the unique mechanism or the unique reason this offer is different why working with them would be different right and then as far as the product build up and reveal goes again it's not have a ton of this stuff but we're going to have a reason why they're sharing it um so you see in the Chinese calendar 2014 is the Year of the Horse it's the time of special opportunity where those
who are kind to others and who join in business ventures of others are extremely well rewarded so what better time to start sharing our incredible wealth than right now ready to join us here is what you need to do after several serious discussions our group has decided that the best way to give back is to accept a small group of Outsiders into our ranks and then tell those lucky few initiates exactly how we're betting each and every day after all what could be simpler than that all you have to do is is sign up below
and decide for how many days you want to receive our inside bets then we'll send out a new email to you each morning telling you the one single bet that all seven of us have agreed is the absolute highest probability winner inside your email you'll even get specific instructions on how to bet stuff like whether to choose the over under whether to pick the home or away team to win whether to take the first half prop bet Etc whatever the seven of us have decided is the most certain winner the bet we're putting the vast
majority of our bank r on for that day because we're so confident in our analysis in Intel that's what we'll give you to get start simply choose from the options below and click add to C so again we do have the product details um we're building up the value we're not doing testimonials we're not discussing or dismissing other Alternatives um but we are explaining what happens right how they the product works we're not really doing scarcity we kind of did the personal mission of it being the year of the pig or horse or whatever it
is not really doing a price justification here um but we are doing that and then we get to the call to action so again we're getting a little more selective right um on the next page so again first call Action what happens after you click the button well to simp to get started simply choose from the options below and click add to cart on the next page you'll provide your basic information including your email address and hit submit then the very next morning you'll receive you'll receive your first email you'll send amazement as your life
is immediately transformed in front of your eyes and you'll be astounded as you check your bank account day after day and see your wealth compounding and expanding at a rate you never before imagined to be possible but if you're ready to fundamentally change your life you must have quickly taking out new members will be time consuming for us and we've set a limit of only 30 new spots so go ahead and choose your package below all it takes is a few clicks to get started to your continued Good Fortune John and we have another ad
to car so we have the second call Action but we also have some scarcity and urgency right here too right and then we still have the FAQs as well um I'm not sure what this first FAQ is about to be honest with you cuz it's been a while but so even then if a short one it's still got FAQs but if you look at it very short but I know this did well for the client back in the day and it actually follows checks a lot the boxes right so this is one example and now
I'm going to show another example to you and we'll go through that [Music] one
