How To Organize Your Content For Automation & Scale

in this video I'm going to show you the single mental shift that you need to take if you want to become an expert in the content automation space using technology to help you scale your content production and your distribution in the digital age now I know a lot of people already understand the concept of content repurposing taking long form video and repurposing that into short vertical Clips repurposing transcripts into text posts and then taking text posts and converting those into Twitter style carousels and all of that but in this video I want to show you

how you can make a mental shift shift in terms of how you actually store this content from a technical perspective if you're using a tool like air table which is really a spreadsheet on steroids it's how I organize all my content it's a product that I've built called the content engine and what I want to highlight is how can you advance the way you think in terms of how you store this content to allow you to take advantage of all of the really cool technology that's coming out around content automation chat GPT all of the

tools that allow you to connect through apis you can send videos you can have them repurposed you can use chat GPT you can have it write blogs from videos if you're not structured properly then you're going to limit your ability to use all of the new content automation tools so that's what I want to talk a bit about today so that you can get a leg up on the competition now I recently did another video which broke down my overall content workflow to help me create and produce 100 plus pieces of content per week and

I spent a bunch of time talking about the pool of written content that I create which allows me to really create a feedback loop and create a lot of extra content text posts carousels images cover art for for vertical videos and that sort of thing so if you want to check out that video I've linked it in the description below but let's go ahead and talk more about the technical side of managing all of this content so before we get into that it is important to mention that I'm a software engineer by trade before I

got into content I was developing software for large corporations for Apple for lots of startups in the Bay Area and so I have a lot of experience in terms of How to Think Through the technical structure for applications and so that's kind of where I came into this space I saw how everything was getting done and so I started to think how should we structure the way we think about this how should we actually build out the databases so that we can scale effectively and so my technical background is how I've been able to innovate

in this particular space so really this is really the old way that people think we have a YouTube video that contains a video image a thumbnail copy a description and a title or we have a Tik Tok that has video and copy it might have a cover art but again people are thinking of content in this perspective and I know a lot of people understand that they can repurpose this content to other formats but what I'm advocating here is that you really start to think in a new way which is really a Content pool and

that each of these different types of content that you're creating are actually individual pieces of content that should be stored in a more linear format so that it can be repurposed in a much more effective way so if you think about it if you create a new video we can create a transcription that transcription itself is a piece of content that can be used that might be used for research it might actually be something that you actually want to store and keep track of and that transcript can help you create titles and that title could

be used for a YouTube video but this title could be used for any number of other pieces of content and that transcript could also be used for copy and that copy could be transformed into other pieces of content as well and so when you start to think of your content more linearly where each piece of content that you create is stored individually then you can start to think more in terms of bundles and then just using that content to bundle up into other forms of content that you would post so I know this seems subtle

but what I'm advocating for here is that when we think about content we're really just thinking about these individual pieces of content that are created and instead of thinking about posting content we're actually posting bundles of content so what that's going to do is that it's going to take our creation process where we create all these individual pieces of content and we're going to have all of that raw media but we're going to start to store all of that content individually in our content pool so that we have access to it to then create different

bundles we can arrange all of this content in different ways ways and we can actually transform it using these transformation chains to create additional pieces of content so let's take a raw video as an example here we could create a transformation chain that takes that raw video and it creates a transcript we can use AI to clean that up and then we can send that to a writer who then creates the copy and now this new piece of copy that we have created is going to be another piece of content that is stored in our

content pool so you can see here that our content pool is starting to get larger as we go through all these different Transformations and we can continue to reuse any of these individual pieces of content to create new bundles and continue to expand and scale from there so this concept of a transformation chain is important because this same video could also go to an editor which is then the actual video that is sent to Tik Tok and then that video becomes another piece of content that is in our content pool and now what you're going

to see is that then we can then take this content and we can start to construct new content for other platforms like LinkedIn we can create a new bundle where we take copy that we've already created we can use some AI to convert it or do some sort of transformation again we can send it to a writer to clean it up and to finalize it and then that becomes a new piece of copy that can then be added to our content pool and again you can see that our content pool is going to continue to

get larger and we're going to have all of these individual pieces of content here that we can reuse and then we might take that copy we could send it to a designer and then that Designer could create a unique image from that original copy so you can see here that from a technical perspective I'm setting ourselves up so that we can reuse the copy create these different transformation chains that are using a combination of AI or actual people like editors and writers to create great content to create new bundles and to continue to transform the

content for new platforms and really use it to its maximum ability and then of course along the way we're always adding in new raw media that we've recorded from our creation process and that's getting added to the content pool and so you can see that that content pool is continuing to get larger and larger we can continue to send it into different transformational changes where the videos sent to AI it's creating new videos we're creating additional copy and then we're creating new content for YouTube as a bundle created from new original content but also potentially

from content that already existed in the content pool and then again as all of these new pieces of content are created from the different Transformations that we're running we're continuing to add to that content pool which is just going to get larger and larger and larger and then we can continue the process of repurposing content transforming it editing it using Ai and then also building out our content pool further so not only is it very powerful to store and think about all of your content as a unique piece of content that we can put through

these different transformational changes to create new bundles which can be distributed to new platforms but it's also really interesting from an analytics point of view because now we can actually track analytics for each individ idual piece of content so typically we're getting analytics for how did the YouTube video as a whole do how many views did it get what was the view duration but now what we're going to be able to do is we're actually going to be able to attribute the analytics to individual pieces of content so after we create a YouTube video we

have a bundle for that we have copy title and video associated with that we can then associate the analytics to each of those individual pieces of content and as we create new bundles we can create a LinkedIn video now we can post that and get the statistics for how did that video do on LinkedIn how did the copy perform on LinkedIn and so we can start to actually break down the analytics per platform per piece of content to ultimately then continue to build out new bundles and reuse content that is best performing we can even

take a title that was working well on YouTube and then we can use that title on Facebook and see how it performs on Facebook so we can get this really interesting perspective where for every single piece of content for each piece of copy for each title we can see how it's individually performing on all of these different platforms so again the main thing I'm trying to advocate for here is that as we start to create content really start to think about how can you structure your content system to store and analyze and reuse all of

this content individually how can you set it up so that that's easy how can you set it up so that as you are transforming this content you can take a video and put it through a transformation pipeline that will actually convert it and then you can store it and reuse it and then how are you actually storing and tagging this content so that this process that I'm talking about is actually feasible right so as you grow and as you get all of this content and as your content pool grows the main challenge that you're going

to have now is that there's so much content how are we storing it so we can actually search pull that back up and actually create these bundles without that being overwhelming so that's really the problems that I'm solving here in the content engine database is how do we store this content so that we can actually take advantage of all of this content in the most unique and most creative way and repurpose it transform it and even analyze it in a way that was never possible before so I hope you found that video valuable I know

some of these concepts are a little bit hard to understand I'm coming from a technical background so if you have any questions make sure to drop them below so that I can help out I can make better videos I'm trying to describe these as best as I can and make it as valuable as I can and I know it's a little bit confusing so any feedback from you would be very helpful if you're interested in learning about how to build out the content workflow that I was talking about before where I break down the overall

work worklow to create produce and publish 100 plus pieces of content per week make sure to check out the video that's coming up on your screen right now I go in-depth on how I break that out how I use the content pool to repurpose content so I'll see you there