[Music] building an agency is hard way harder than you actually think but today I'm going to make it 100 times easier for you today I'm actually going to show you the way that you can simplify it guaranteeing that you actually start to see results in 2025 now I have no cause to sell you yes I want your praise and love in the comments but that's about it there are really only five things that you need to focus on when it comes to building your agency that's your Niche so who you're selling to two your offer
what you're actually selling them three Landing clients so how do you actually go and get these people as clients four delivery how you deliver for those clients and then five scaling and then how can you do that over and over and over again that is pretty much the process in a nutshell and there are a few different ways that you can do it but what I'm about to show you is backed by nine years of my own failures and wins in the online business space and almost 4 years now of agency building now before I
begin there's something I need to touch on if you're watching this video as a complete beginner with no money nothing to invest building an agency is going to be very very difficult for you and you'll be stuck with very lied ways for you to actually go out there and reach clients doing most of the work yourself with very very little room to scout until you actually start to see funds coming in but if you are watching this and you've already got some paying clients perhaps you have some team members and you're actually ready to invest
into your business which I know is this crazy scary idea for some of you then supercharging your agency in 2025 is actually going to be incredibly easy for you after you watch this video and even if you are a beginner using the strategies I'm about to show you from day one is going to really really help you so this this system and strategy that we use is currently booking us around 10 to 15 qualified sales calls every single day I'm not sending any DMS out I'm not really trying that hard even on content that I'm
posting here on YouTube so with that said let's get started let's start with number one which is Niche so who are you actually going to sell to are you selling to businesses with money or businesses struggling to make money now despite what most people believe every single Niche works and pivoting from Niche to Niche is the death sentence of your one mental well-being and also your business it's more about what you actually offer that specific Niche than the niche itself and I don't think I really need to dwell on you know picking a niche too
much as long as there's a market that's not under a thousand people worldwide like seagull spotting experts or something ridiculous like that then you're going to be fine so pick one stick with it for 12 months or until you get enough data that says you're in a stupid Niche and then and only then should you then pivot out the best thing to do is to go really wide at the start and start to add friction as you start to that dates coming in for example starting with service businesses and then going into a specific type
of service business that's really resonating most with your offer that you have and then from there narrowing in down so next up we have offer now ai is at the Forefront of everyone's mind right now and the barrier to entry to building an agency is literally $0 and half a brain so to combat that you know we're in a very crowded Market where some of you are seeing no results and you can't charge more than 2K because competition is so high so what you need to start doing is incorporating AI into what what you do
clients just care about outcomes not every part of your service so if you want to be different you need to package your offer up in a different way than other people and AI is perfect for this a unique system using AI is a great way to cut through the noise in your marketing and Peak the interest of your ideal client within a specific Niche now obviously providing you actually stick to that AI system and deliver a specific outcome that they actually care about but as a general rule in most cases your clients are going to
care about getting more clients driving more Revenue growing their business but that does obviously depend on your ICP and the level of business owner that you're trying to work with ICP is ideal client profile by the way now if that is what your clients want there are 100 different ways of you going out there and helping them grow profit increase margin add more revenue and that's what you can start to use in your offer but using that leading outcome is so so important for you to actually interest people in your marketing and also try to
reduce the amount of time and effort that your clients going to have to take or go through to achieve the outcome that they're looking for perhaps your services are completely done for you where you handle everything for them or maybe it's coaching which obviously requires more work from your clients offering Niche very easy to understand you can go and read Alex hose's $100 million offers and understand how to go build a good offer but this is where everyone gets stuck and it's by far the most complicated part of any business people look at Landing clients
like it's some kind of cryptic puzzle that's impossible to crack unless you have an IQ of 300 now luckily for you I do it pretty well and I have an IQ of like 12 so you should be fine but people here on YouTube also over complicate generating leads and Landing clients and it makes sense to do that because if I was trying to sell you a course on Landing clients I would want you to think it's as hard as possible so that you have to work for me to unlock those Secrets but today my friend
is your lucky day I'm going to reveal our exact strategy for free and why because it's so simple I don't send cold emails I don't send cold DMS on LinkedIn or Instagram I'm not filming Tik toks or reals I rarely even post here on YouTube and when I do it's more me just ranting to a camera with zero editing now I'm not saying all of these things don't work they definitely do but I try to keep it as simple as possible and even with these strategies that I'm using the simple YouTube strategy and the other
channel that I'm about to talk about we still book around 10 to 15 qualified calls every single day for unorthodox so how do we do that well we actually go and buy our sales calls and our clients which basic means we run paid ads now before you your pants in fear of the idea of investing in marketing I know crazy concept let me explain I've wasted hundreds of thousands of dollars on ads over the last 9 years but if I break down any success that I've ever had it's always been down to the fact that
we're spending a ton on PID ads every single person you watch here on YouTube making hundreds of thousands of dollars per month millions of dollars per month I guarantee you they are running paid ads and that is their main traffic Source if I wasn't running paid ads and I was just posting here on YouTube we'd be making a tiny fraction of what we're making now most people though they do get ads very very wrong they take a shitty offer and then they try running ads to it and then they send that shitty offer through a
shitty sales system and then they have shitty margins meaning they can't afford to spend much on actually Landing clients and this is why it's so important that you charge higher ticket and really understand your unique mechanism of how you help your clients if you're charging under $2,000 after delivery costs and taxes you can't afford to spend much to land any clients using ads but if you're charging 10K with healthy margins you can spend thousands and that's when ads really start to work when your offer is interesting you have good ad creatives we have a consistent
testing strategy you have a solid s system that you actually send those leads through so good vssl video sales letter sales page booking process that kind of thing and you're actually good at closing deals when you get on calls with these leads and then of course you need to have the margin in your offer to actually go and then spend a few thousand to acquire a client on ads and if you can do this it works crazy well I really want you to start thinking about this just pause the video and think we can do
it together pause like you I was sat there for years trying to figure all this out wondering how the hell were people Landing so many clients and able to go to like half a million a month in a year and the answer is they ran ads and I can promise you that is it there is nothing else there's no other crazy Voodoo going on they're literally just spending money unpaid ads because they have their system and their offer dialed in you need to get comfortable launching ads for your business and actually spending money on marketing
how the hell can you go and ask a client to pay you 5K when you don't even want to spend any of your own money in your own business it literally makes no sense whatsoever but look once you do have ads working start creating content like I do here and you'll find people will just start to trust you more I create these videos on YouTube less about me driving people to go to our offer but more so sending these videos to cold leads that book in with us prior to our call together and they end
up binging a few of these videos before we speak which instantly increases our show rate and our close rate and that is the cheat code of content and paid ads paid ads for the volume of bookings content for the trust and full transparency we book Sals for $60 to $100 per call which is ridiculously cheap and we have the budget to have 30 calls to one close and still be profitable so as for us is a scalable client cash machine essentially that we can just continue to grow as our team builds out and our Delivery
Systems continue to optimize and we also help our clients build this exact system for their own business and if you want more information for your business first link in the description book in a call and I'll show you how it works now once we got that right and we've simplified our lead gen the next thing we need to focus on is actually client delivery now I used to work them with every single client every call that we had was different every client we spoke to wanted new and different things and this is what I see
a lot in the AI agency space right now people doing custom work with every single client and to be honest it's an absolute admin and delivery nightmare because what would you rather have a business where your proposals are all the same for every client and your pricing is the same or a business where everything is custom for every single call that you have now I can tell you now not only is your sales process going to be extremely painful you'll also burn hundreds of hours trying to come up with pricing and different ideas for different
clients and also delivering for every client is just way way way harder it's the dumb way to scow and you'll eventually realize that productizing and systemizing your delivery is where you need to be now we have something we call the client conveyor belt with an orthodox which is where basically we've mapped out every day across the four months our clients are working with us we know what happens on day one and we know what happens on day 27 all clients go through the exact same steps and our team handled their own individual days and this
allows us to do a few things number one every client goes through the same process number two it's easier to explain to our clients the actual outcome that they can expect to achieve working with us number three we have completely systemized delivery meaning we can actually work with way more clients number four we can visually see where team members need support and more training is required and then number five our service is much easier to understand from a client's perspective and then also six we can guarantee an outcome because well nothing changes across different clients
and we've got that processed down so picture it like a new client machine they come to you with all of this pain all of these different problems and you send them through this delivery mechanism and they leave with their desired outcome now I am making a video on this and I called it process mapping I'll be uploading it to this channel very very soon so make sure you do subscribe if you do want to see that when it drops but this just allows us to move way faster than anyone else and more importantly I can
feel comfortable in spending more on ads and creating more content knowing full well our client delivery is consistent and clients achieve their desired outcome every single time it also makes it way easier to actually plan and hire a team and identify and fix Boton X across the process when you have it mapped out and systemized the way that we do so start simplifying and map out that client journey and you got to remember it's going to be nearly impossible to do if every single client you work with is custom but even if it is you
can still use this to make your delivery process easier just map out those processes now finally when you've solved this and you've executed on all of the other parts that I've spoken about today you are then ready to scale and scaling means different things for different people you might just want a lifestyle business where you make 50 Grand per month perhaps you want to go full hog and shoot for that million dollars per month the systems that I've just showed you are what you need to go and do both it's just a case of dialing
in that offer as you work with more clients and then up in your price when you have more results and more testimonials finding ways to keep clients for longer and increasing that LTV so having a backend offer an up sell or a Down it's spending more on ads that are already working it's creating content like I do and becoming an authority in your space it's dialing in your Sal process and perfecting pitching your service to a cold audience and then finally it's mastering that Service delivery and actually getting client results every time and systemizing as
much as you can and I know this sounds simple enough but that's because it is it doesn't have to be any more complex than this I box everything off in my head Le gen into sales system into client delivery and just focus on fixing those but you will still struggle to do all of this and that's fine it's going to take you time learning this and getting everything right and that is part of the process I ate for 6 months figuring out the offer that we have today and I have experience I've been doing this
for years it was so painful but I knew and I trusted the process enough to keep on going and that's where most people clock out and just give up so my final message to you is this keep working keep going and keep it simple focus on what works don't pivot or change direction just keep beating the same drum and I promise you now you will see results you have to become the person who's actually capable of running and building a successful business I've done it by following my own advice and I'm confident that you can
too now I've actually put together a free 5-day course walking you through step by step in more detail how we can start implementing this exact strategy today so link will be in the description for that and of course there's a link to booking a call with us if you just want us to do it all for you and teach you along the way helping you get to that end result faster so with that said see you in the next one good luck out there be patient and uh you'll make it work in 2025 see you
