welcome to part two of the full no YouTube ads course and this time we're going to talk about laser focus on YouTube ads to succeed with YouTube ads you need to be focused and how to think about YouTube ads we don't want to be thinking how can I make better ads we've discussed it before ads is not the secret the secret to running good ads are not the ads themselves it's the product and the funnel that's the hard part so instead you should be thinking how can I make my product and my funnel in other
words the hard part so good that even weak ads will work great so how can I optimize my funnel and my product so well that even if my ads are weak the whole process is still going to work because if we then strap great ads to that process it will just take off and I will show it to you visually this is the process we first have ads we run these ads to end funnel the funnel pitches our front end product the first product the customer sees and then after they've purchased our front-end product in
the back end we will upsell them additional products but we will exclude the backend upss for now because now they're not that important but we will get back to them later on in the training so now we will just focus on the ads the funnel and the front and product the most important part of this equation is the frontend product that's symbolized by the $3 signs at the bottom that's the most important part is the product you're selling and then the next most important part is the funnel the funnel is the second most important part
of this equation and the ads are honestly the least important part because anyone can make great ads it's not that hard honestly but a great frontend product and a great funnel that takes work and now let's look at a few examples in this example we're selling a really bad front- end product our front end product is super bad but we have a great funnel and great ads but let's say we're selling Rotten Tomatoes nobody wants those so even if we have the best ads the best technique in our ads the best Secret ad script and
we have a really nice funnel nobody is going to buy these Rotten Tomatoes simply because they are Rotten Tomatoes our product is bad so even if our ads are super great and our funnel is perfect nobody is going to buy our product so it's pretty logical that a product is super important let's look at another an other example in this case we have a really great frontend product but in bad funnel and a bad ads okay in this example let's say we're selling the cure to cancer we have developed a pill a person that has
cancer can just swallow it and after two hours the Cancer's just gone away it's probably one of the best products you could possibly sell because it's of such a huge pain every person that has cancer would instantly want it regardless how how much it would cost so this is a perfect front- end product and believe me even if your funnel is horrible and even if your ads are super weak you would instantly sell out these cancer cures you would instantly sell out no problem and the price could be Millions simply because your frontend product is
so great you wouldn't even need a funnel you wouldn't even need ads simply because your product is so great and now let's keep this great front end product and let's improve the funnel now you have a perfect front end product and combined that with an perfect funnel and only the ads a week this will work so well imagine you would be selling the cure to cancer with a perfect funnel and only the Eds were weak believe me the word of mouth would still spread so widely your product would sell out instantly simply because your product
is so great and we Amplified that by a great funnel and honestly we could have the worst ads it would still work but imagine we also had great ads and that's what you want to achieve you want to start with a great frontend product then in addition build a great front end funnel and then after those two things are done after you have a great frontend product and a great funnel for your ads then you want to focus on the ads but only then because otherwise it won't work and how to think about YouTube ads
in order to have success even if your ads are weak what we are after your funnel and your product needs to be super optimized I've showed it to you already you want to be selling a really great product in other words something like the Cure of cancer because everyone that has cancer would want it instantly and you want a great funnel to sell that product and in order to achieve that you need to be super focused you really have to focus on first building a great product for your YouTube ads or modifying your current product
to be super great with YouTube ads and then you have to be super focused on improving your funnel and in general I know you're watching a YouTube ads tutorial right now but a lot of people want to be advertising on multiple channels at once it's all it's always called Omni targeting Omni Channel multi whatever don't do it you're on a YouTube ads tutorial right now if you want to run YouTube ads only run YouTube ads only focus on YouTube ads otherwise this won't work because let's look at your Market you're probably not the only one
advertising on YouTube there are competitors let's take for example the person on the left the person on the right the woman in the middle these are your competitors and they are in the same Market advertising also on YouTube so you're competing against them and they are focused 100% on YouTube ads and if you then come in this market and also advertising product on YouTube and you are only 25% focused they will beat you they will buy up your advertising inventory they will wreck up the prices for you they will just beat you so if you
want a fair chance if they are 100% focused you have to be 100% focused as well otherwise it's not going to work otherwise they're just going to beat you and this is the worst possible way imagine only being 20 25% focused on YouTube ads and then 25% also focus on Facebook ads and then also 25% focus on Instagram ads and also 25% focus on Tik Tok ads you're going to get beaten on every platform because you're competing against YouTube ads guys that are 100% focused on YouTube ads you are only 25% focused on YouTube ads
you will get beaten here then you're also competing with Facebook ads guys that are 100% focused on Facebook ads guys on that are 100% focused on Facebook ads while you are again only 25% focused on Facebook ads so we will get also beaten on Facebook and then you're also competing with Instagram ads guys that are 100% Focus F on Instagram ads while you are only 25% focused on Instagram ads so we will get also beaten there you will just get beaten everywhere and it won't work so pick one platform and stick to it only advertise
on this one platform complete Focus 100% And since you're watching a YouTube ad tutorial right now you would probably pick YouTube ads I believe and if you want to scale with YouTube ads Focus 100% on YouTube ads and then build one great frontend product most people believe if you want to scale if you want to make a lot of money you have to sell multiple products focus on one product and make it really great and the same goes with the funnels most people think if you want to scale if you want to make a lot
of money on the internet you need lots of things you need lots of funnels one funnel here one funnel there one funnel for this and one funnel for that that's you will have multiple mediocre funnels it won't work focus on one funnel and make this one funnel really great and then optimize the simple funnel to the last percent so build one funnel keep it super simple and then optimize just keep optimizing that's one simple funnel because having one great thing is way better than having multiple mediocre things it's just like the example with the multiple
advertising platforms I've told you about it's way better to be 100% focused on one advertising Channel then to be 25% focused on four different ones because then you would just get beaten on four platforms instead of just winning winning at one so I hope this lesson was valuable for you
