living systems have been around for a few billion years and will be around for many more in the living world there's no landfill instead materials flow one species waste is another's food energy provided by the sun things grow then die and nutrients return to the soil safely and it works yet as humans we've adopted a linear approach we take take we make and we dispose a new phone comes out so we ditch the old one our washing machine packs up so we buy another each time we do this we're eating into a finite supply of
resources and often producing toxic waste it simply can't work long term so what can if we accept that the living world's cyclical model Works can we change our way of thinking so that we too operate a circular economy let's start with the biological cycle how can our waste build Capital rather than reduce it by rethinking and redesigning products and components and the packaging they come in we can create safe and compostable materials that help grow more stuff as they say in the movies no resources have been lost in the the making of this material so
what about the washing machines mobile phones fridges we know they don't biodegrade here we're talking about another sort of rethink a way to cycle valuable Metals polymers and Alloys so they maintain their quality and continue to be useful beyond the shelf life of individual products what if the goods of today became the resources of Tomorrow it makes commercial sense instead of the throw away and replace culture we've become used to we'd adopt a return and renew one where products and components are designed to be disassembled and regenerated one solution may be to rethink the way
we view ownership what if we never actually owned our Technologies we simply licensed them from the manufacturers now let's put these two cycles together imagine if we could design products to come back to their makers their technical materials being reused and their biological Parts increasing agricultural value and imagine that these products are made and transported using renewable energy here we have a model that builds Prosperity long term and the good news is there are already companies out there who are beginning to adopt this way of working but the circular economy isn't about one manufacturer changing
one product it's about all the interconnecting companies that form our infrastructure and economy coming together it's about energy it's about rethinking the operating system itself we have a fantastic opportunity to open New Perspectives and New Horizons instead of remaining trapped in the frustrations of the present with creativity and in ation we really can rethink and redesign our future
