Inovação aberta, mas o que é isso?

open innovation is on the tip of everyone's tongue and so today if you're working in a large company you're looking just as much towards the outside as you are towards the inside for innovation so you have to have that open culture where you're open to new ideas new experiences new people new laboratories it's really all about openness democratization and engaging more people more diversity and that innovation experience [Music] industry foreign negotiations [Music] you