today on cold email teardowns we're looking at email marketing for e-commerce if you are looking to sell email marketing services to e-commerce companies this is the video for you who am I that call me the cold email King I'm the author of cold email Manifesto and I've sent millions of emails to businesses in order to offer services we've generated over a hundred million dollars in leads for our clients and in this video I want to go through the cold email that somebody else is using to book meetings with e-commerce and make it better so that it converts higher to give you a free high performing cold email script that you can use to book meetings with e-commerce companies to sell them email marketing stick around this is going to be a good one but before we jump in make sure that you hit that like button to encourage this type of content on YouTube and subscribe down below for more videos like this all right let's jump into it here is the email from Charles subject line quick question hi Lauren love how dedicated you are to the fabulous experience people have when they visit your website for Ellie Fox my name is Charles I specialize in writing High converting emails for e-commerce stores last month our client trophy coffee increased their sales by 441 and my other client angry ballerina in the clothing Niche made 274 000 with a month's worth of campaigns I wrote for them I would love to do something similar for you and Ellie Fox would you be interested in a quick seven minute Zoom call soon talk soon Charles let's look at the stats I love that you provided stats this makes me so happy so he sends 20 to 30 a day with a 90 to 100 open rate so already we know the lead quality is good maybe he's getting leads from lead shark I hope then the reply rate is one to two replies off of 30 to 50 cents which is slightly underperforming let's say two replies off of 50 cents would be a four percent reply rate I do not know if that's a four percent meaning book rate but then he gets one to two replies per week so his stats are actually all over the place and don't make any sense great I love when people confidently send me information that's like I send 20 to 30 per day and I get 90 to 100 open rate like what does that mean bro do you get like a 94 open rate like what is 90 to 100 my reply rate is one to two replies out of 30 to 50 cents this isn't data this is fake data bro I don't know what this is so I actually can't trust anything in here great and then he gave us a screenshot of the data where you can see he's sending 23 25 31 so we can actually see this engaged leads bounces three three bounces off of 23 is very high why do you guys lie dude it's like you go to the doctor you say you're not in pain and then you turns out you actually have cancer but I don't know because you lied to the freaking Doctor it's exactly like this bro you sent 23 emails with a 13 bounce rate and you tell me that you're open right to 80 to 90 it's just not true with all that said let's go back to the email script and see how we can improve it let's talk about the basics what are we doing with a cold email well first let's boil it down to the bones who is the target what is the offer and what is the case study and if we have all three of those then we can come up with a high performing cold email campaign so the target is e-commerce companies can we get more niched what is le Fox let's see children's clothing okay children's clothing store in Charleston South Carolina that's great website needs a lot of work it looks like okay so I would use this one angry ballerina because to you eCommerce seems like one Niche but clothing is its own Niche so if you have a niche specific case study like Angry ballerina it's going to help you when you go out there for clothing you have another clothing store so the Target now is apparel e-commerce and the offer is writing A month's worth of email campaigns I would try to make this more of a no-brainer and try to take the risk away he writes High converting emails for e-commerce stores does he take a percentage is there something up front I would love to add something to the offer to make it stupid simple like writing a month's worth of email campaigns for free in exchange for a percentage of sales we got the TOC right here the Target offer case study stack and once the TOC is found now we can write the cold email campaign the best place to start with a cold email campaign is the three C's complement case study call to action if you have those three parts of your cold email campaign you will be better off than 99 of other campaigns on the market compliment means butter them up case study means show them that you're qualified and call to action means book a meeting so with that in mind let's write this email subject line quick question which we already learned is bounce rates too high so my first note is before you do another send go on over to leadshark. com and you can have the apparel niche in there you can do that and you can get 25 free leads just from signing up and from there you also get that zero percent bounce rate guarantee so if you had sent these leads on lead shark you would have gotten 25 30 leads for free me with these bounces although lead shark wouldn't have bounced that's why it has that bounce rate guarantee to get that big fat zero which you need for your bounce rate in order to avoid the spam box so subject line quick question hi Lauren I love how dedicated you are to the fabulous experience people have when they visit your website for Ellie Fox I would not say that for this what you saw it we all saw the lafox. com website does this look like somebody who is dedicated to the beautiful experience someone has when looking at their website it looks like the images are going too fast they're cut off in a weird way I can't even really read this like no dude no so instead I would not compliment them on the website I would compliment them on something maybe about the products hey Lauren my wife showed me Ellie Fox last night and I love your approach to apparel this works for all apparel companies inside the niche without having to customize further my name is Charles and I specialize in writing High converting emails for e-commerce stores that's okay my name is Charles angry ballerina I just helped angry ballerina and I'd love to do the same for you let me know because my wife loves you guys I'd be happy to work for free in exchange for a percentage of sales thanks Charles and then you'd put this signature and I would actually even switch this around and I would actually change the lights let me know too let's talk this week and we're left with this subject quick question hi Lauren my wife showed me Ellie Fox last night and I love your approach to apparel just helped angry ballerina make 274 thousand dollars with a month's worth of campaigns and I'd love to do the same for you I specialize in writing High converting emails for e-commerce stores because my wife loves you guys I'd be happy to work for free in exchange for a percentage of sales let's talk this week thanks Charles there you go there's an email that'll convert better plus some feedback on where to find leads which is leadshark.
com if you want to learn more about lead generation and be part of a community of awesome people and have me help you out on weekly calls then join the private community at email10k. com it also comes with access to all of our courses on joining a business to join that go to email10k.
