How I Create 54 Pieces Of Content From One Video: Content Marketing Strategy

today I'm going to walk you through my content distribution strategy that turns one of my YouTube videos into 50 pieces of content without any additional effort this is the same strategy the likes of Iman gargi has used to explode his content production system and go from Gaining a thousand subscribers a month on YouTube to gaining over 300 000 subscribers a month and it's something Alex or Mosey has used to make hundreds of millions of dollars with his businesses online you see businesses usually face two big issues with social media in 2023 the first is choosing

a platform to create for that's going to generate the best results for them and the second is publishing enough content to grow an audience and generate new customers so they can actually see a return on the time and potentially the money that you invest into creating all of this content learning how to create a system like what I'll show you today to properly repurpose and redistribute your content solves both of these problems with one go it allows you to both create more content and less time to grow your is faster across all your platforms and

with that added growth you can generate more leads more customers and serve more people through both your content and your office now first things first you're going to need to create a pillar piece of content this will be the original piece that all of the other content is then derived from to maximize the return of your time you'll want to go for something long form a YouTube video a podcast a blog post something with a lot of information now pick whatever you're best at if you're an amazing writer go for blog posts if you're a

great speaker do a podcast if you're good looking create a YouTube video all right the last one was a joke maybe however my suggestion is go for either a podcast or YouTube videos because content where people can see your face or hear your voice is so much more powerful nowadays than just written word you can easily transcribe video or podcasts into written word however you can't do the alternative without then going and filming you might as well have just filmed it in the first place then you want to take a question that a lot of

people are asking you and turn it into a video or a podcast for me everyone is constantly asking me about how to beat the algorithm on Instagram so the other week I decided to create a piece of content around that 15 algorithm secrets to grow faster on Instagram now a bonus tip for this if you create list Style videos such as that one they become so much easier to repurpose so giving away 10 tips for growing your YouTube channel allows you to create so much more content than a tutorial for editing YouTube videos or a

vlog that might be a day in life that you do want to have a mix of both of these because the how-to videos and the tutorials can work really really well but that's just a little tip when you're trying to repurpose content that list Style videos work really really well now personally I write out my content in notion I have a full notion system which if you want I can reveal just leave a comment and I'll put out the templates here if there's enough people interested but that's where I write my content each time that

I have an idea whether it's an idea I get from browsing Instagram a client wins something that I think of whilst reading a book researching keywords Etc I will add this to my document called writing then when I sit down to write them I have a bunch of ideas ready to go the next step is I will head to a local coffee shop script out a video head into the studio and record it and the heavy lifting is done but if you miss the next piece you'll lose 90 of the reach in your content now

that the pillar piece of content is created we come to the most important step repurposing if you spend hours preparing a pop cast or YouTube video you go to a studio to film it you pay for the studio the editor and then you just publish the podcast Spotify or you just throw the video up on YouTube you are pretty much wasting your time and money not to mention destroying the potential reach of this content you have worked so hard on it's been hours and hours to create one piece of content and you can spend a

little bit more time or a small amount of money in 10x 20x even 30X the reach of that content that you want silly what you want to do now is go through that content and clip out short 10 to 60 second segments from it then use those for short form video in my example if we go back to that I gave away 15 tips for crushing it in the Instagram algorithm I can then individually clip out each of these 15 tips to be short videos all of them between 10 and 60 seconds long and all

of a sudden now I've got 16 pieces of content ready to go but we aren't done yet now I don't have a Blog personally but the Wii software tool that we put together continued dot IO does and because this business is in the same niche as my personal brand I can just take the script for this video I use for YouTube make a few adjustments so it is easy to read and all of a sudden I've got a blog post as well as my YouTube video but we still aren't done we'll have a designer take

the YouTube video and turn it into a carousel like this one here if you're good with design you can do this for yourself if not then you can hire someone on the likes of Fiverr upwork or so on now by this point I've taken one YouTube video and squeezed out a blog post a carousel post and 15 short video clips if I really wanted to go the extra mile and also post to the likes of Twitter I could take the 15 points from the script and post all 15 on Twitter as well in the format

of Instagram hack one but I don't really post on Twitter so we're good for now now phase one until we're done we're on to the final part and that is distribution what you want to do is take that YouTube video upload it to YouTube add your title thumbnail description tags throw it into a playlist Edge in screen and schedule it then you want to grab your folder of Clips bulk upload these straight to Youtube again write out the titles and schedule them to roll out daily on YouTube but I would also recommend is that when

these clips go live on YouTube you straight away jump into the comments and leave a link for the main video so if someone enjoys your short clip they can then easily find the long video I know it is an absolute pain when I come across a short great Tick Tock or an Instagram reel and I enjoy the little clip but then I have no idea where the main video actually came from a lot of people feel the same so if you leave a link for your YouTube video it is not only going to help your

audience but drive people back to your main video which will actually boost your content and the algorithm now you can then do the same on Tick Tock you can just bulk upload those 15 copy and paste the blog article across to your blog schedule the carousel for Instagram and then add in your hashtags and location and then a few days later you can even take the same Carousel and caption and publish it on LinkedIn as this format of content currently works really well and you'll reach a different audience then a week or so later rather

than posting all of your Clips to Instagram I would look at the data that you receive from Tick Tock and YouTube and simply post the best performing half or top third to Instagram as your average engagement on the platform matters a lot more than on the likes of tiktok or YouTube you can post 10 Tech talks that flop and get no views and then the 11th one could go viral and get millions with Instagram we find that the engagement of your previous posts matters a lot more if you want to be a little bit more

picky and only post your best stuff here finally if you choose to do tweets roll these out one per day similar to tick tock or YouTube and all of a sudden one YouTube video has turned into a Blog an Instagram Carousel a LinkedIn post 15 shorts 15 tweets 15 tick tocks and five reels best 50 pieces of content from one video This is how people like imangaji Andrew Tate Alex or Mosey shitty and others blow up on social media you may not like some of them especially Andrew but it's the marketing behind them that made

them go viral what these people will do is they'll go on a podcast they'll give an hour two hours three hours of content then they'll just clip it up into a million different clips publish on social media to drive traffic back to that long form content which is where they can really build their brand some of these people even go as far as creating multiple accounts on these platforms through each post their content or even get their fans to create fan pages doing the same I know e-man for example created multiple Instagram accounts Tick Tock

accounts and YouTube accounts so instead of one video becoming 50 pieces of content he'll post that across all three accounts and all of a sudden it's 150 posts now that might seem like a ton of work and yes it is but you can still do it on a smaller scale but you can start doing this repurpose your content and get a lot more reach with only slightly more work because if you're going to go through the effort of creating a long form piece of Mountain you might as well make the most of it now there

are two keys to this strategy and without them you'll fail firstly the original piece of content has to be great you need to bring good information or good entertainment or some form of value to the person consuming it you need to speak well you need to produce it well if you're boring with that many results and the production is terrible then it's not going to work as well there's simply too much competition for boring content to win you almost want to look at it like an upside down pyramid if the initial piece of content isn't

great everything will fall over then secondly you're probably going to need a team to do this now like I said before you could start small which is what I would recommend you do but then as you try to scale this up you're going to want to start putting together your own Wii team trying to produce and publish 50 pieces of content personally every week or two weeks in checking the analytics to see what's working whilst also trying to run your business or work your day job will make you go crazy if you understand content well

you can likely just create the initial YouTube video or podcast yourself then have a team or a freelancer repurposing and distributing this content if you're a business owner that's new to content marketing then it'll be smart to have someone help with all of it as an example Alex Moses says he spends eighty thousand dollars a month on content and it brings him more reach than two million dollars of paid ads would do not to mention the Rapport that comes from this content Eman gaji probably spends similar numbers I wouldn't be surprised if he's spending north

of 100K per month on creating his content and distributing it I can just about guarantee he's doing at least a 10x return on this between his courses and his software businesses however like I said you don't have to start with these crazy numbers you can start with producing one YouTube video a week aim to pull three or four clips from each video and publish those clips across YouTube Instagram and Tech talk there's 10 pieces of content per week it'll cost you couple thousand dollars a month to record edit and have all of that done for

you and if you run say an agency or a coaching business or you offer some sort of B2B services and you charge 2500 per deal and this brings you a couple new clients per month you're straight away seeing a great return and the long-term benefits of this are massive now this is a service that we offer with my agency so if you do want help with that then you're welcome to book a call below with me we'll sit down run you through a strategy session see how we can help you and take it from there

not harm if not though you can also build out your own team and systems to do this I've got a lot of videos on my channel that will help you with that you can just start by hiring a video editor for a couple hours a month to help you cut up your content and start posting more if you enjoyed this video getting an insight into how I put together my content system leave a like subscribe and comment anything that you want to see more videos on because I'm more than happy to break it down if

you want those notion scripts let me know as well and I will see you in the next one