[Music] all right we are here with a live email writing session using the pwat formula I have my buddy Michael here with me who is working on an email on an a credit repair offer that he's writing for so to just get right into it Michael why don't you explain what your offer is and you know who your your Prime Prospect is sure all right so this offer is for a uh a DIY credit repair guide um it comes with uh about 30 fill-in-the blank letters and also little bit of little laws behind credit repair
give some like education to those who want to better their credit uh score and not have to go to another company in the future and maybe even with this new knowledge of the credit repir laws um some have even started their own little credit repair businesses um and then what was the next question you wanted to know Jared so who like uh explain the sort of mindset that your prospect is in okay so the mindset like like their emotional circumstances right now with a bad credit score yeah so while doing research um very common theme
I found was people weren't able to um get an apartment or get a house and a couple stories I found was like I can't I can't get married um because none of us have a good enough credit score to rent an apartment or rent a house so that is um their credit score is actually keeping them from bigger things in life including uh moving forward in a relationship um some of them are another story I heard was like I'm sick of hearing no they they they were hearing no everything ranging from a credit card to
to once again to um to an apartment to a car like they just had enough of it they said I'm I'm sick of hearing no so I would say that's like a lot of their pain points as they're hearing no and they're feeling rejected um every time they they try to fill out an appliation for credit okay so when they get to this offer what have they tried in the past so they have tried uh sending out their own dispute letters because they they originally sought out to get um credit repair from from bigger companies
but they are pretty expensive uh some of them can cost hundreds and hundreds of dollars a month some companies charge you for every item that is removed from your credit Port so that could actually be up to $1,000 a month and that's just out of their budget so because of that they have tried uh sending out their own dispute letters and these dispute letters have always come back rejected and they haven't figured out why some of them have maybe gotten um one or two uh good dispute letters back out of um and and some of
the stories I I read uh 15 to 20 letters were sent out and they got one or two items removed so and they they weren't sure like why this letter was working but why the others weren't okay so it sounds like to me that's that's the biggest problem is because yeah there's obviously like the emotional problems that they're suffering with that they're dealing with and we could definitely take that angle um with this formula you know as you as you saw not talking to you Michael specifically but as the people watching this saw in the
other presentation um it's a very customizable formula especially when you're talking about the problem the problem could be something you know something counterintuitive or could just be going after the hot but hot button emotional issues um so I think that there's you know obviously a time and place for each and then obviously when you're sending out multiple multiple emails you have to take a whole bunch of different angles to see what's working uh so I guess my next question is they're sending out all these letters and they're coming back rejected if that's the problem then
the next logical question is you know why what's the what's the unique mechanism that's causing that problem so why are they sending these letters but why are they all getting rejected if everybody online is saying that these work or these big companies are saying that these work right so after research and even attempting My Own Credit Repair bu business like six months ago um I discovered that there's a system that the creditors use and the Credit Agencies use called e Oscar um I don't think I need to get into the sence of what it stands
for because if I had to I I don't know I forget what it stands for you could probably Google it and find out but it is an acronym and it what it it it's a machine and what happens is when you send out your dispute letters um you would think that it would get dispersed to uh to like an office of people to read them but it doesn't instead it gets um entered into this system called e Oscar and E Oscar will determine if uh that letter is going to be uh looked into further by
a human or if it's going to get automatically rejected so uh if you get a rejected letter back in the mail it's not because the um your letter was ly because in a lot of cases people are sending out letters and these letters are including like proof um showing proof like hey it's this is actually paid off um it's showing their proof of address it's showing everything but still e Oscar is is just plainly rejecting it um and that's because it's it's being completely overworked there's I don't I don't want to say Millions but probably
there's a lot of letters coming into the bureaus every single day and it's being looked at by this machine first and um and the fate of that of that person's response is all dependent on E Oscar so that's why uh it's getting rejected so it's it's essentially an AI it's completely in a AI oh and so it makes more sense what I was what I'm saying I completely forgot to mention this um it can tell if a letter has been used more than a handful of times and if it looks similar um or really close
to another person's letter then it's going to get automatically rejected so that's why a lot of the letters online don't work is because the Oscar is looking at it and they can tell like oh this has already been used um x amount of times of course I'm not going to say oh it's been used once so we had to reject it I mean um it's had have been used a lot so and with how many letters there are online how many people are in need of credit repair these letters are being used a lot yeah
so it's it's it's constantly learning constantly yeah you can find an old Forum post maybe from even just like a year ago that had a letter worked for a handful of people but then stopped working because of the system right right because it without e Oscar that would be millions and millions and millions of dollars um just being forgiven so they invest a lot of money into this the system to be incredibly smart okay so I want to come back to um in a minute I want to come back to the teasing section of this
as to like why does this book you know why does this book offer the solution to that problem because if they are Fillin the blank you know letters what's to prevent these letters from getting used or to getting recognized by E Oscar 2 I just wanted to bring that up because I want to come back to it but first I want to go through the actual letters in the dock here and sort of fill out like this very rough um draft of what the email is going to be coming from you know like you're we're
going to like start with the very basics of the pwa and then sort of go into the copy version so for the problem the problem that we've been talking about is that they're sending out sending out tons of letters and getting all rejections or maybe one out of 20 approvals re rejections or maybe one or two approvals out of 20 sounds good the reason why as you were saying is basically the E Oscar system just go in P or do I go to w oh no no so this would be this would be the y
or the unique mechanism so the the reason that they're getting all of these rejection letters is that their letters aren't getting to humans but I just think it n p no no no this is W oh W okay you said why that was confusing sorry all right so there letters and instead getting rejected by the E Oscar system which is an AI software that learns when letters have been used used over a certain threshold it's like a gatekeeper yeah so the agitation here is where we can bring up those emotional hot buttons so B basically
the agitation here is that if you send out the same letters as everyone else including the big agencies then you're going to continue facing those disapproval letters which means that which means that they're going to be facing the emotional hot button so which means that they won't be able to get a house or get approved on you know you can just fill in like three things there see how easy this is coming together so then the start of the te's is basically there so this is where we're going to come back to that question that
I brought up earlier you know what about these letters the Tas is basically there's 30 fill-in-the blank letters m um that you can use to bypass the E Oscar system typ can you hear that a l more across the street should I should I shut my window I don't know if you can hear that no it's not very loud okay okay all right sorry I want to make sure type in in for the te okay that because again this is not the copy that we're writing this is just the idea behind the section is that
there's a book with 30 fill-in thee blank letters that will beat the E Oscar system and get to a human right okay so this is where the we're also going to sort of get into the unique mechanism of the te's here of the offer what about these letters prevents them from getting triggered or from getting flagged by E Oscar is it because they're Fillin the blank that automatically makes them totally different than just something that they would download online is it just the fill-in the blank that that causes that yeah and there's also some special
verbage at theend that they add at the bottom of the letter um that it also helps bypass e oscar but I would attribute most of it to the fill-in-the blank because a lot of letters that I have seen online are just print and use um no customizing needed or anything and those are the ones that are mostly getting rejected okay so then that's sort of the tease is if you follow a good fill in the blank if you follow a proven fill in the blank letter it will get through e Oscar and get to a
human we're just kind of restructuring that first sentence yeah the fill in the blank oh did you want me to type in more yeah yeah yeah okay this is because the customization allows it to not be flagged by E Oscar okay so there we go so now we have the full PW structure we know the problem we have a cohesive coherent logic flow from the problem the big problem that they're facing you know we have the counterintuitive or like the revealing why you're actually having that problem um so we're also like demonstrating good value within
this email itself and then we're agitating the out of them by bringing up the emotional hot button like look if you don't solve this problem then you're just going to keep being where you are you're not going to get a house you're not going to get a car or even a small credit card and then we tease the fact that you have to to beat e Oscar you have to use a fill-in-the blank letter that allows it to not be flagged so that's like see how amazing yeah Ms just keep that coherent thought and that
like persuasive uh conversation really yeah that was awesome so now we can just sort of start typing with what we have as like the actual email if you and I you know I'm gonna put this on you here because you know the market you know the audience the first line as I talk about in the in the like bulk of the training on this is that your main line your first line is 8020 of the email right you have to get them in you have to get them into your email with a big like big
first line that's either super pain driven or curiosity driven or counterintuitive right so and you don't have to overthink this almost because again this is just like the first part of the editing process of going from that what's the problem what's the reason why it's a problem whatever uh so we're just going to type like the shitty version of the right now okay so if you were talking to somebody if you were talking to your prospect and you had to like what what's the first line that you would say if you knew that this person
AC cross the table from you that you're like chatting with was getting all of these rejection letters um and they were expressing this concern you know what what's that first line that you would say to them just like this hard-hitting emotional sort of driven or even just calling out the pain yeah um well I would empath empathize and like I know how much it sucks hearing the word no not only from getting approved for a loan to even um your dispute letters cuz I just thought of that right now like not only are they hearing
no from getting approved but they're also hearing no like no you're your item belongs in your credit report it's not going anywhere so there's a couple this kind of brings up something that just I think about intuitively but haven't really expressed um there are some different ways to enter the conversation to enter this email formula that kind of work all the time um if you're going with like a counterintuitive angle you can say did you know or like for this example it might be did you know that the reason you're getting all of these rejection
letters is because there's actually an AI software that scans them before they ever even hit a human H something like that so I kind of L like the Layman's explanation as the first line yeah because we're letting in that we know what their problem is but we're also including sort of the unique mechanism into that first line as well which we can then expand on right so the other thing this formula is that it doesn't have to be so divided and and you know this line has to be just problem and this line just has
to be the reason why you know a problem they can they can mesh together so the first line can be a mix of the problem and why it's a problem okay counterintuitive angle so maybe we just start there did you know constant rejections you know just like what's the most emotional way you can say this sentence yeah like how can you just poke them I don't want to say Bureau that's kind of hard to read from your is you could just say from your creditors or from the creditors or you know because you're never even
read by human eyes you can and just like dot dot dot there right okay we're just creating this okay this like really big sense of wait what how how what are they away are they you know why are people not reading the my letter that I'm sending them yeah in and of itself is like a huge irritation right I'd be pissed off to find out that my letters are just yeah based on this line would make me think they're getting thrown in the trash or that they're just like getting automatically you know um disapproved without
anybody even reading them so like this is very emotional without even having to say much in the sense of emotion because a lot of people think of like emotion and they think that it all has to be about empathy copy and stuff necessarily true in my eyes um because you can get them hot and bothered without talking about the emotions behind them yeah that's true so to me you know this line accomplishes that I I'd be pissed off if I read this line and had just like you know maybe I just experienced a string of
rejection letters from letters that I sent and now yeah with all that proof like you sign out everything that you're supposed to and more yeah so that's a that's like a really good you know rough draft first sentence right now um did you know the reason you're getting constant rejection letters from the creditors is because your letters are never even read by human eyes uh I always in these short sort of like Punchy emails I tend to include things like it's true exclamation point H I like that in fact and then here's where you would
start going into you know why why are they not read by human eyes so did you know that the reason you're getting constant rejection letters from the creditors is because your letters are never even read by human eyes it's true in fact what's happening is your letters you know and just describe the process now are getting scanned by E Oscar uh which is this getting scanned by should you say like by an AI Yeah by an AI software called software called Oscar and I uh um found out that e Oscar is owned by the big
credit bureaus so like they created it so you know they can make it harder for people to get in touch with them and to remove their item this is awesome okay so in fact what's actually happening is your letters are getting scanned and rejected by an AI software and automatically rejected scanned and and called e Oscar dot dot dot e Oscar is and then describe e Oscar so yoscar I have a really good explanation in one of my docs from um Stefan's rmbc uh should have had that ready it's all fine because I don't think
we're going to do this like from beginning to totally polish I just want to show okay you know demonstrate how to go from nothing to using the letters to coming up with like a good you know rough draft because then once you have the rough draft it's just about cleaning things up okay and facts actually happening happening is your letters are getting scanned and automatically rejected by an AI software called e Oscar e Oscar is and is the software um kind of want to oh sorry I was just gonna say would it could we add
add in more like kind of layman explanation that's kind of like a gatekeeper yeah so you could say e Oscar is the gatekeeper in quotations between you and a human uh credit Specialist or whatever they're called yeah I don't I'll have to look that up yeah I forget what they're called if e Oscar Flags your letter then it you know then um and it basically gets like or it's automatically well you already said automatically rejected um then it automatically sends out a rejection letter no matter like how much proof you included yeah that's like one
thing that people H like are complaining about like I I've sent them everything I sent them a picture of my photo ID I sent them a photo of my current bill I sent them proof that it was actually like I actually paid off the debt still it keeps on getting rejected so yeah so if e Oscar Flags your letter then it automatically sends out a rejection letter no matter how much proof you included so we need to talk about um you know we need to talk because we basically said two times and this this is
something would get picked up in the in the actual editing process of turning this into like a good polished ready to go email but this sentence and the sentence two above it kind of say the same thing right so that would get fixed but I just wanted to point that out that obviously this is not like the final email we're just kind of going through this um logical flow so if e Oscar Flags your letter then it automatically sends out a rejection letter no matter how much proof you include uh I would put like a
dash there like that well like get rid of the period oh yeah it makes more sense uh sends out a rejection letter no matter how much proof you include and the credit respair or the credit specialist never even sees it and again you know uh obviously if you're going to use this you'd have to go back and figure out what the real term is for somebody who right right right right uh okay so since e Oscar is an AI software comma it's constantly learning and and re it's constantly learning and starts rejecting letters based on
how many times they've been sent in dot dot dot meaning comma if you use the you know if you use the downloadable um what are the what are those letters called they're just this just dispute letters dispute letters meaning if you use the downloadable dispute letters they'll probably be rejected because so many other people are using them as well Dash even the big credit repair companies and big in all capitals and then now we would like agitate right so now we can we you know we don't have to bring up the emotional agitations here you
can if you can make it fit in well uh so if you can figure out a way to really transition into um the buy you know you won't be able to buy a house buy a car even get a small credit card so meaning if you use the downloadable dispute letters they'll probably be rejected because so many other people are using them as well even the big credit repair companies yeah hold on if you IG credit rep company and I don't know if this would make this this would sound good but and and it's because
of these letters that many people like you keep hearing no when it comes to getting approved for a credit card uh house or Etc I might say something like so comma no matter how many of these letters you send in you'll still be rejected from a home loan car loan or even a small credit card yeah like that be rejected for a oh my God like that and then now we would transition into the t's into the you know call to action instead instead of using these letters that um I want to bring up e
Oscar again here in the fact I want to remind that it keeps learning so instead of using these letters that are constantly I did instead of using these letters that e Oscar is constantly learning to flag down dot dot dot and then here's where we would bring up you know the fill in the blank letters um or not even not even bringing up the Fillin the blank necessarily but bringing up like instead of using these letters that e Oscar is constantly learning to flag down you must all capitals send uh just the word must well
it doesn't matter it really doesn't matter okay must send customizable or customized letters that are also proven to you must use customized letters that are proven to bypass e Oscar and get to a human in and then yeah so now you'd like just reveal the product right and the call to action in my new book or whatever I gave it a name but I I totally forgot I'll look that up later when I final edit it in my new book comma I or in my new book you'll discover 30 fill in the blank temp templates
that are customized customizable to or customized to you uh I would put you in all capitals you know just to like yeah I like that dot dot dot so in my new book you'll discover 30 fill-in-the blank templates that are customized to you so e Oscar doesn't stand a chance or so something about you know it doesn't stand the chance of getting flagged okay so your letters like that yep and now you can bring up just like you know you can end with something something good you know like the the transformation so your letters will
never be flagged by E Oscar again which means you'll start seeing and this is just again like which means you'll start seeing approval letters instead of rejection you know something yeah something that's just like a benefit something that's that's not even necessarily a benefit but it's just like a good outcome which means you'll start seeing approval letters instead of rejections dot dot dot and negative items actually being removed from your credit reports sounds great and then call Action so or the sign off or whatever yeah um shitty version so I guess whatever like click here
care to discover these 30 in the blank templates so there we go I mean again this is a rough email but if you take this email and you do a little bit of editing a little bit of pairing down you know to make sure that you're not saying things twice or three times like this email has a solid structure and it has a solid persuasive flow to you're revealing something new you're hitting on their hot button issues you're you know poking them emotionally and you're giving them the solution to the problem uh so yeah it's
yeah flows I'm reading it right now it flows really nice after I even like do more edits it's just it's going to be Stellar yeah it's going to be great and so that's like that's the beauty of the PW you know it's it's um it's not so hard and fast that you have to follow it intrinsically you can mix and match you know sections you can mash them up you can even um as you saw in the other presentation you can even move them around to where you're teasing before you even throw in the agitation
or you know doing other stuff but if you follow the formula you're GNA at least have a rough draft that is coherent and that is persuasive with that being said Michael thanks for joining me on this call and uh I'm gonna hit end thanks [Music] Jared
