Why YouTube is Better than TikTok & Instagram for Your Online Business

so uh we've got to talk about something that's possibly going to ruffle some feathers we're all out here trying to find the perfect platform for us right like we're all out here trying to figure out like should I be on Tik Tok should I be on Instagram should I be on YouTube should I be on LinkedIn should I be on a podcast like we're all trying to figure it out right and I am here to tell you that if you're looking for a platform that's going to sell for you get leads for you every single

day work for you like it's your employee the clear winner the clear winner is YouTube over Tik Tok or Instagram I told you I was going to ruffle some feathers let's go okay I have been on YouTube for a while y'all know that I have been here a minute I have been on YouTube since 2016 and super serious about it since 2017 and by far above everything else I've ever done in my business I have you know 40,000 followers on Tik Tok 20 some, on Instagram and I'm pretty you know active over there by far

the highest converting best lean generating best selling platform that I've ever used is YouTube and that's why for seven years I've been really consistent there are three main reasons why this platform is better than all the others all right first let's talk about content shelf life shall we yes we shall so on Tik Tok you've got about 24 to 48 hours to make your content do well if it does not do well in that first 24 to 48 hours it's probably never doing well like it is very rare that an older piece of content on

Tik Tok takes off in some way shape or form it is usually in that first 24 to 48 hours on Instagram you have a little bit longer but same thing in about 7 days if it's not done anything it's not going to do anything and on both of these platforms once that time is like over and done that piece of content is dead so not only will will it not be picked up again it is irrelevant to the platform like unless someone is on your profile scrolling back then the algorithm is not going to like

favor that piece of content and show it in people's feeds but YouTube YouTube is like the opposite of that but also that at the same time so here on YouTube your video can absolutely take off in that first 24 48 Hours 72 hours like whatever okay and yes that's awesome and that could be great but guess when else it can take off 6 months from now a year from now 3 weeks from now 2 and a half days from now like it can take off up to years after it has been put on the platform

not only can it take off four years after it's been put on the platform but it also can live for years on the platform so I actually have several videos on my channel a ton of videos on my channel that are still getting views from a year ago 6 months ago 3 years ago I have some videos from 7even years ago when I first started that are still getting views today that is a huge deal why is that a huge deal one because if I was doing my job like I should have been and sometimes

I was and sometimes I wasn't and I'll be honest there but if I was doing my job like I should have been and I was promoting lead magnets and sales and affiliate links and like all the things on those old videos that means they are still making money 7 years later I have went through a really crazy period on YouTube before and now where I've not been on the channel I've taken a break from the channel whatever and I still make money in leads sales AdSense all the things because YouTube is still showing my content

okay so I just clicked on the homepage of my YouTube channel and if you don't know there's like a subscriptions page that's who you subscribe to and then there's a homepage and that is sometimes how you subscribe to sometimes not it's YouTube's version of here's what we think you'd like to watch so I am not controlling what is on here if there's something weird or whatever um and sometimes there is stuff that I'm like why does it think I want to watch that most of time it's pretty spot on and I love the homepage and

by the way this is where you want to get featured if you want to grow on the platform but that's a conversation for a different day okay so if I'm on the homepage for my YouTube channel and I'm just kind of looking through the content here is new content favored sure so there's one from Lila horos from 21 hours ago there's one from a day ago two days ago 20 hours ago one day ago 3 days ago 5 hours ago right but there's also one from 3 weeks ago one from 3 months ago one from

a month ago and regularly if I am binge watching someone's Channel there will be videos on my homepage from years ago from that Creator actually right when I stopped the screen recording I see two here there's one about better storytelling tips from a year ago and there's one about Jaylen Herz which is the quarterback for the Philadelphia Eagles from GQ Sports from two years ago so YouTube is like hey we think you'd like this content we don't care that it was a year ago or two years ago we think you'd like this content and that

is the really really like awesome part about YouTube is that the content shelf life is huge it is long it is way longer than any other platform therefore you can constantly be bringing in views sales leads whatever your goal is for a longer amount of time with less content winwin hey do you want to hear about one of my favorite tools for converting your audience and your followers to Moola and customers yeah of course you do all right it's you screen us screen is specifically built to be a beautiful video first membership platform for Content

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have this stream of income exactly there's no reason you should in fact uscreen is so obsessed with its mission to help creators that they have helped creators earn more than $150 million and reach over 9 million users because of their obsession with the fact that they believe that content and Community is what makes a good membership I mean look at this it's like Netflix but for your content like oh my gosh you can like create this bingeable library with a community built in so your audience can pull up a seat at the table while they're

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membership can be really scary and also like if you already have a membership moving it over can be really scary but you screen is dedicated to like solving that problem they don't want it to be intimidating or scary or like an issue okay they'll move your membership over for you number one and if you're just starting from scratch they offer you strategic guidance from a membership expert who is literally there to help you succeed they even have a resource called membership plus where you can go learn hashtag all the things about you screen you can

learn how to use it work it they have best practices case studies from successful membership owners workshops from experts and a private Community full of people that are just like you and trying to build a membership so if you're a business owner and you're trying to diversify your income and you're wanting to try out the membership model definitely go talk to youus screen the link is Below in my description tell them Jessica sent you and what's really cool is without a commitment you can have a conversation with someone on their onboarding team and you can

know exactly what the steps are to get started how everything works and feel really clear going into starting your membership so again if you'd like to try out uscreen click on the link below in my description thank you usus screen for sponsoring this video now let's get back into it second Reason YouTube beats Tik Tok and Instagram when it comes to leads and sales and all the things that matter is because the conversion rate is higher now I have tested this y'all I have tested this on my channel I have tested this on clients channels

in the past we have tested it with students I have run numbers from just observations of other people now I can't like be 100% sure on some of those but like I've done I've done the math okay and YouTube converts better every single time so what do I mean by conversion rate so let's say that you put out a video here on YouTube and you are promoting a freebie let's just say it's a freebie it's an opt-in it's something that's going to get people on your email list okay you're promoting that thing and let's say

you get a thousand people to view your video and from those thousand people you get a 100 people to sign up for your thing that is a 10% conversion rate okay so that is your version rate how many people that watched the content are now going to go take the action you asked them to take that is always higher on YouTube than on Tik Tok or Instagram I actually think the conversion rate on Tik Tok is garbage and listen I'm probably not doing something right my friend Christina Scalera swears by Tik Tok and I love

her and I will link her below and I'm so glad she has those results but I think Tik Tok is garbage the reason I think Tik Tok is garbage for the business owner is because the conversion rates just aren't there people don't want to leave the platform that's why Tik Tok shop is even a thing because they had to find a way for influencers to make their money because people do not want to leave the platform people are not out here watching Tik Tok and then being like Oh I want to go explore this other

thing they want to stay immersed in the Tik Tok experience Instagram is definitely better on that Arena like you can get people to leave Instagram a little bit better you can get people to click off your Instagram story or go over here and do this thing or like whatever however neither of them are anywhere close to the conversion rate you can get from YouTube so if you're looking at putting out a piece of content that promotes the thing then you have to think like okay I am a business owner I've got to get more leads

more sales more things in my funnels in my offers in my things how can I do that and when you really look at it in a thousand views on this platform is better than a th000 views on this platform because you get more leads from this platform than you get from this one it's a no freaking brainer and listen you're just going to have to trust me on this one for now um I tried to like dig back to where maybe we've kept some record of the conversion rate of YouTube or whatever on a certain

video versus like an Instagram post or whatever and I know we've done that in the past but I couldn't find where like we had the actual numbers so I am definitely making sure I work that into my strategy going forward with one of my launches is to really say like okay what are the conversions so that could show you that in real numbers but you're going to have to trust me and you're going to have to trust the fact that I've tried it a thousand times I've also tried it with clients I've also tried it

with students I've also analyzed other people's conversions and there's a reason that the people who own businesses who are here on YouTube are super freaking successful and there's a million people on Instagram and not as many people on YouTube and that is why last but not least we have got follower loyalty as someone who puts content on the internet whether whether you're a content creator a business owner like whatever the reason is behind putting the content out on the internet as someone putting content on the internet you are naturally going to gain followers that's the

goal right like that's the dream of course you're going to gain followers but you're naturally going to gain these followers and these followers are naturally going to want more from you they're naturally going to want you to create more content they're naturally going to want to watch your stuff and if someone gets hooked on you on YouTube the follower loyalty is much much higher than if they get hooked on you somewhere else and and and you're going to help me prove my point okay so let's say that you find someone on Instagram you find them

on Instagram you found them through a reel you follow them you watch their stories blah blah blah do you ever go off Instagram's platform other than when like they tell you to right like of course if somebody tells you to go listen to a podcast or tells you to go go to their website or tells you to go to their YouTube channel but do you ever find that person and then go seek them out other places like YouTube like Tik Tok whatever no no you don't you just don't if you find someone on YouTube though

and you just sat through a video of theirs use this video for example you just sat through a video of theirs and then you're like oh my gosh I wonder if I can follow them on Instagram or oh my goodness do they have a Tik Tok she just talked about Tik Tok she just talked about Instagram does she have those platforms I'm going to go follow her there because that is my preferred social media platform and YouTube is not a social media platform YouTube is a search engine is there an element of social media to

YouTube absolutely but the follower loyalty from finding someone on YouTube is so much higher than on these other platforms and there's so many reasons behind that one you're getting to see more of somebody it's not just this like 5sec clip or whatever um two because it is not a social platform because when you find someone on YouTube you can't just DM them right or when you find someone on YouTube you can't really get in a good conversation with them you have to go to another platform to want more of them and at that point once

they found you on YouTube they found you on probably another platform too follower loyalty and like diversity of follower platforms once they finds you on YouTube is much much higher than the other platforms and I'm actually going to give you a little bonus tip while the content that you have to create on YouTube and I'm talking long form content too by the way if you're doing shorts on YouTube you're not building that follower loyalty the conversion rate is not high like none of this stuff I talked about is the same because shorts and the viewers

that watch shorts and all of that kind of stuff are much more similar to like a Tik Tok audience or a Instagram audience and they're not as similar to like what I'm talking about here with like a long form audience but back to the bonus tip you yes you are probably taking more time to put together one YouTube video than you are to put together one instagram reel or one Tik Tok right because maybe it's longer it's probably longer it's horizontal you feel like you have to be more structured or be more put together or

like whatever to be on YouTube but you have to create less content to one appease the algorithm and two to be successful on the platform on YouTube you are not out here having to create a video a day actually if you create a video a day it could hurt your channel you're not out here trying to make a million videos you're trying to create quality videos and be consistent with that and that will win every time so another reason that I personally think YouTube is better than Instagram or Tik Tok as a whole is because

you can create less content and get more bang for your buck and why would you not want that there is a reason that every single business owner who ends up getting on YouTube and doing fairly well because they've done the things to do fairly well like be consistent and learn the platform and Niche down and like all the things that they've done to like grow on the platform there is a reason that those people are consistent and continue doing it and then start talking about it themselves because it freaking works I've been in this industry

a minute again we talked about that already but the amount of times that I have seen other business owners use YouTube as their main content platform and then turn into someone who talks about using YouTube as your main content platform is a lot and that would not happen if it wasn't true and if it didn't actually work that is all for me today folks uh definitely stick around I have some fun videos coming we have some fun new content coming down the pipeline and in January we have even more awesome content I'm so freaking pumped

to be back here on YouTube and to be back like filming videos and doing the things and teaching you the things and talking about the things and I'm so excited so stay tuned cuz it's going to be freaking awesome and until next time bye