what's up insiders I'm Lauren a program manager at YouTube and the producer of Creator Insider you know the drill if it's Tuesday that's right so let's get into it we're experimenting with a feature that enables creators to reply to comments with their voice if you're a Creator in the test group you can navigate to one of your videos via the YouTube app find a comment you want to respond to tap reply tap the Soundwave icon record a voice reply and post it as a comment while we gather feedback in the experiment phase voice replies can
only be left by creators on their own channel via main app on iOS but all viewers and creators can engage with these comments the max duration of a voice reply will be 30 seconds and creators will be able to listen to and re-record their voice reply before posting this test is rolling out to a small number of creators in the US and we hope that voice replies enable more meaningful relationships between creators and their audiences so let us know what you think next we're bringing the promote button to shorts on both the shorts Tab and
the short shelf on the Home tab on desktop promote provides creators with a quick and easy ad buying experience directly in studio without having to navigate the complex campaign options in Google ads promoted videos will be automatically shown to viewers who are more likely to engage with the promoted channel the promote button is already available on vods on desktop so let us know if you have any questions lastly if there are any Sims fans out there we just launched a new immersive effect for shorts we'll leave more information in the descript description so let us
know if you use it and that's it for this week from the creators of YouTube to YouTube creators we'll see you next week
