Sab subie went from cold calling strangers to making over $7 billion online in just a few years and if you've ever seen Sab then you've probably seen him everywhere he's popping up on your news feed he's on YouTube he's on your Google he is everywhere and that's because he's a genius when it comes to client acquisition so if there's ever someone we need to study closely it's Sab subie and that's exactly what we're going to do today we're going to look into the Behemoth of a funnel that he had has that allows him to get thousands of leads and customers every single month and that has allowed him to scale one of the fastest growing agencies in the entire world the way he's been able to do that all comes down to his three-part funnel and we're going to look into that today and trying to lock some of these $7 billion Secrets let's dive into it first I want to show you a 30,000 ft overview of the funnel and then we're going to zoom into the top of the funnel so the way he gets traffic is through different ad platforms like meta YouTube and Google I'm sure there's some SEO and Word of Mouth at agency their size there's lots coming in from the top but I'm sure the bulk of it is from Paid advertising then he sends these people into these lead magnets like the sell like crazy funnel or the quantum growth vsl and today we're going to look into the one that he's been running for years to profitably generate customers so if you ever want to know what ad somebody's running you can actually go to Google ads transparency Center search it by their domain name and you can see all the different ads they're running and in this case Sab is running over 2,000 ads on Google most of which are going to his book sell like crazy which essentially is a webinar that leads to more of his high ticket products but we'll get into that in a minute so if you look at one of these ads we can see they follow a similar framework hey you gu you he's trying to get customers online driving you crazy than your ex so first off he always had a lot of comedy in his ads which is more creative than what we see in the marketplace today and comedy and creativity seems to work a lot better it's a form of a pattern interrupt it's a form of personalization that gives sa rapport with the viewer and they're also very professional and there's kind of this debate going on in the internet marketing industry of whether high production or low production works better from what I found personally my ads work better when they higher production like this one but some other people have said that lower quality production works better for them so it's up to you to test for yourself so if we look at this the headline on this ad is $7. 8 billion with this need clients referrals run dry copy and paste the $7. 8 billion secret free book is the call to action let's watch a little bit more of this killer en throwing your MacBook out of the moving car W fool to do this fools to do that pixels the copy is amazing because it's speaking to exactly what these people are experiencing right like tools to do this pixels to do that you know you want to throw your Mac F out the window he's speaking directly to the audience so 2,000 ads the pro tip here is test test test he is constantly coming out with new ads all following the same framework and I'm sure 20% of these 2,000 ads get 80% of the results and that's why you need to test and test and test and test and if you watch his ads you'll see a lot of them the bulk of the ad is actually the same he's just testing different hooks to lead into the ad but there's not 2,000 completely different ads so if you click on the ad it's going to take you to this page right here which is selling the satell like crazy book and there's many things that he's doing on this page that are genius when it comes to marketing I'll show you them in just a second so the first thing is we land here the design of this page is amazing right like if you look at this it is one of the best looking designs I have seen for a free book funnel and we'll immediately go to the headline here because that is where we should all be looking when we land on a landing page if somebody goes to your landing page and they don't see your headline first you are doing something wrong because you need to capture their attention immediately so if we read this wild details emerge about weird 7.
8 billion client getting unicorn funnel in controversial new Amazon best-selling book so if you think about headlines I want you to think about them with the four U's in mind there's four U's that you should think about every time you make a headline it's useful unique Ultra specific and Urgent you need at least two of those four 's to have an objectively good funnel so if you look at this number one urgent is it urgent well in the sub headline here you can see they only have as they're saying 10,000 copies of his new book so it is urgent because there's only a limited amount of copies Ultra specific well it's a weird 7. 8 billion client getting unicorn funnel that's pretty specific rather than saying hey check out my you know marketing strategy he makes it super specific and super proprietary is it useful well well if it's wild details about a $7 billion client getting unicorn funnel I would say that's pretty useful is it unique at the same time unicorn funnel controversial Amazon best-selling book it's pretty unique and he's also adding that new Amazon bestselling book for more Rapport and more trust and more proof If we watch this vssl it's going to follow the same framework hook story offer with very good comedy we can watch it for a few seconds here they said all I needed was a new logo and some more exposure and then everything would be all right right so immediately just who comes up with his creative ideas they should uh probably get a promotion they're very funny uh and it's a good pattern interrupt if you're scrolling through YouTube or in this case if you land on this funnel and then he has these social proof pictures on the side there rush me a free copy more urgencies stock is low bragar with all of these PR Publications more experts beneath it for more social proof and that's the game right if you're pushing cold traffic to a page it's social proof social proof social proof in many different forms whether it's experts and showcasing them whether it's brag bars and showcasing you know all the different features you've been uh published on um or podcast or or whatever it be uh video testimonials use your generated content you need multiple forms of social proof another thing he's doing very very well on his page is he really promotes engagement throughout the entire page he keeps you engaged right rather than just having a block of text that looks like Google doc he has more headlines again with great copy this says possibly the most controversial marketing and sales book for the general public ever written and kind of showcasing the product great photography and then again on the actual sales letter he has highlighted words he has bolded words uh it's very clear and easy to read and when you just scan through this you get engaged I came up with a crazy idea what the crazy idea or 150,000 people per day what this guy must really know what he's talking about and then more pictures he's showcasing the journey uh from cold calling in his bedroom to having one of the fastest growing companies and if you just follow along this you'll see again how does he re-engage people he's making interesting he's not just using bullets he's using moneybag emojis so you want to create pages that continually Drve engagement throughout the page the goal of every sentence is to make the reader read the next sentence that's how you make great copy and this copy speaks to the desires of the people on this page rush me a free copy again stock is getting low what is this more social Pro 4,000 customer reviews they have this cool design where it showcases them all and you can see 83 different tabs rather than just showing a few reviews right they have the ability to show 4,000 which is awesome more than $7 billion in sales in 100 or sorry in a thousand different niches out of thin air the copy of this entire page can sound a bit snake oily but I'm sure it converts very very well a thousand different inches this is going to work for you $7. 8 billion in sales generated showing much different niches again the copy is very very good who needs a selling system he's calling out these different markets and then once again more social pro it'll transform your entire business like it has mine he shows all of the Publications more copy more social proof next to Richard Branson and Tony Robbins rush me free copy more urgency he's just hitting on the same buttons right hitting on the emotion of what these people want that are on this page H you on the logic as to why they could buy them showing them proof giving them urgency giving them scarcity again and again and again and you can see how long this page is and it keeps following the exact same framework and once again if you just scroll down to this the middle of the page here there's another headline that creates a stampede of beging to buy customers rather than just saying it creates you know it grows your business by giving you more customers the copy is creative it's Unique and it's showing this a gift uh of you know $78,000 in a single day of Revenue so I'm going to skip to this next part of the fal because I think you guys are getting the point it just continues on with this exact same strategy so if we've got to this point like all right I've heard enough I want to get a free copy of this book and that's another thing to keep in mind he's doing all of this for a free copy if we click that it takes us to this form where we can enter in our information and then right here checking a free book offer is still available oh congratulations discount has been applied it's making you wonder am I actually going to get this Limited stock is available reserving it for you now this is probably fake scarcity but I'm sure it works very well to get people over the edge and they show this cart that looks really really good and they actually show $23.
