i hear anr i hear production engineering i'm the music guy right sound quality that's what i do right i make songs however you want to market and promote i'm getting better at that and get better understanding that of what my job is supposed to be especially in this world of social media and i'm could care less about social media but if it means that reuben vincent needs me to post him every other day then what's wrong with that i'm not lifting a cinder block i'm not solving you know i'm saying pushing the button pushing a
button and they telling me yo go you gotta get on tick tock okay marketing this is the other thing i say like when record comes when people be like my record company am i right who name they names it's not a company it's people that work there right it's people that they may not like your project me right now personally for reuben vincent i got the best situation i could ever ask for say they names i got two females bianca cheyenne they worked their behinds off for me i told ruben if if this don't work
it's our fault um it's our fault because they work for us you see i'm saying don't don't say my record label that's that's it's like when people say illuminati say they names right [Laughter] say the name it was one time it was one time where esso was on here and he said yo it's these many families i wanted to jump into the screen and be like no so it's a lot of families i grew up in delaware the duponts run wilmington [Music] we know the name say the name because what it does when you when
you when you say these things it makes a boogeyman for our children right they can't fight the illuminati or the imaginative bases no no but you you you allow them to have a target no no no no no no no no no no no no no no no no no no no no no no no no no you're making a boogie man no i understand they can't fight the boogie man but if you say a name they can fight that family yeah that's what i'm saying target yes now they have a line of stats what
are they going for and when you start to look at them and physically like look at them like oh this sucked this [ __ ] yeah exactly exactly you see what i'm saying don't don't knock you knock down the myth don't don't mystify them can i ask a math style question real quick real quick what was the what was the occasion that had dame torture the first chain what brought that on my birthday but it was also dame scene that was like i'm in here working for the record i never had a problem with dave
okay ever in my life because i knew what it was davis rockefeller or [ __ ] you that was it that was his whole and i'm rockefeller right i never had a problem with him we never had argument we never talked about money all you got to do is be able to snap meaning like if you come in and be like your mother what i'm saying like snapping the dozens or whatever it is that was his thing he had fun doing snapping you know saying ranking whatever you want to call it whatever area you from
if you don't know how to do that you might get offended but for me i'm like i come from that you ever saw somebody get offended yeah a lot of people mm-hmm fights broke out right yeah a lot of fights broke out you taught you the chain for your birthday did any who who said to you you're a rockefeller now did that ever happen or just the chain was enough i felt like i was that before the chain but then i know the meeting yeah the day that jay was like i'm gonna bring you in
like what brought that on the work what did you do after you said it did you celebrate or did you go right back to work went right back to work right back my whole thing my whole thing was like y'all watch the wire yeah yeah it's the greatest television show ever right it's like we worship dwight right like it's the dude that's telling stringer like yo the work is the work is garbage and string is like cut it anyway i'm that dude i make the work how you sell it how you move it what your
decisions are or what you do i'm watching what you're doing but i make it so that's sometimes when you talk to marketing people when you talk to people that are like in the company and they send out these emails that like after a record goes big and they're taking credit for it and they're like you didn't really make it i made it right but i need you to market it you got to move it you know what i'm saying yeah so it's not my position to tell people how to do that part i'm learning that
part of the marketing part but none of this starts until i make till the work is done i'm in the studio with the artist making it i'm making those decisions on what is the best thing for you i'm watching your career what's the best thing for you to do okay we got these many records already we don't need another style of those we need one of these you may be so focused on this thing it's the thing of like telling big you need to do juicy when he doesn't want you he doesn't want to do
juicy how many how many records did you come across that was like that like yo you need to do this a lot a lot especially with bleep blink didn't want to do like hypnotic bleep bleep [ __ ] gave up the uh wobby wow wow we had the wall beat before black rock wow bleak gate out of shot the bug wow what was his reasoning uh rest in peace didn't like it he couldn't see the vision did you tell me that yes hypnotic this is one song hypnotic we in miami and he didn't i played
it for bleak but he didn't like it you know i'm saying but but bleep trust me enough that he's like and we have enough honest conversation that he's like go all right i'ma try this after whoa he should never tell you no no but it's just it's just maybe the people maybe he maybe he wouldn't have made the same record that black brown it's got to speak to the artist yeah you got to at least try like you can only go but so wrong when the beat is and a lot of times producers get mad
too because they send fire and then the artists don't connect with it and they're like oh like they didn't like my b i'm like bro it just didn't it didn't work have you ever heard a dope ass beat that other [ __ ] felt like that you shoulda rhymed on and you just said it didn't speak to you other people felt like i said yeah like like wolves spoke to them but they didn't speak the bleep as you have you ever had a situation i never rap so i can't speak from it nah what about
you i i try pretty much anything that i feel like every every beat tells you what to talk about it's just whether it's worth talking about but is it the right there's three things that got to happen you got to be the right beat for the right artist at the right time at the right time it could be the right beat and it could be for the wrong artist it could be for the right beat it could be the right beat with the right artist but wrong example like if if you're making something that doesn't
go along with what is happening currently in the music example as in someone that that that you could say okay yeah that was the right beat but not the artist for i'm trying to think i don't know because i i ain't got a whole lot of losses with that it knows you don't really make it through who dropped something at the wrong time that you think oh that's plenty of people like like if if if music starts changing and you don't change with the music you know what i'm saying that's the wrong time smack rapper
only stack rap but as you know stack rappers got bars i can hang with the backpackers trap star [Music] [Applause] throw it in reverse
