Hello, welcome to Smart Tech Cash two today I will present for you this resumption of the project from the binary market podcast here and I brought Rafael Lacerda will introduce you soon in today's episode us will tell you a little the history of artificial intelligence, right? to speak with you this importance of artificial intelligence technology and our podcast Since today it will initially be released monthly and we will bring content, as the name suggests, right? smarttech s of breast sales marketing, right? So we're going to talk a lot about marketing and technology of technology I
am the owner of the binary market and I'll be the host of the podcast we will bring it on this podcast various guests Who are people who are experts in these 3 areas of sales marketing technology in the intelligence part mainly artificial in today's episode we will do this overview from the history of artificial intelligence and involvement in the binary market with artificial intelligence and how to bring this to the market how to apply this in the market How can your company apply this in everyday life? also It's very practical for us to be able
to bring ideas and it's really a conversation with you Well, I'm going to introduce Rafael Lacerda here In fact, I'll let Rafael introduce himself Rafael please hey guys pleasure is here I hope we are receiving and you also really enjoy the content The focus of our podcast, right? It's going to be this artificial intelligence what is an area that I study a lot for some time now, right? I really like the area of artificial intelligence So mainly applied in marketing, right? so is my knowledge dates back to about two thousand and sixteen which was when
Rodrigo and I set up the binary market and the eleva web that was our project parallel to artificial intelligence, right? So I went back to study this a lot I took several courses I completed a postgraduate degree in artificial intelligence and today I'm generating a lot of content about topic there on LinkedIn which has helped me a lot to grow build a community of interested people there artificial intelligence So it will be really cool share with you some of this knowledge cool, so let's take a trip to the past right, you mentioned two thousand and
sixteen when we Binary market started I think we are very interesting I'll start with this topic So I'm going to give an overview from my point of view So it's cool for you to give yours too That's why we went after artificial intelligence, right? then I met Rafa when before we became partners we met at an entrepreneurship event anyway, these entrepreneurship events and at the entrepreneurship event There were a lot of footprints talking about marketing lots of footprints talking about sales and there was a little brush there talking about technology was still not talked about
so much but not talking about technology and Rafa had a very strong technology footprint and artificial intelligence We started working together, right? society was formed and then I saw that he was always searching and provoking for us to do artificial intelligence things same without understanding anything about artificial intelligence at the time Right, of course I studied over time too not as much as Rafa But we always have to be focused, right? study and improve and this artificial intelligence provoked me a lot so at that time our idea was to bring a what do they call
Today, we already have artificial intelligence agents, right? at the time there was no didn't have that name we looked for technology and we started In the most rustic way possible which was inside Wordpress with automatic texts so they were robots who created texts so we can test whether this works or not So we really like the scientific method here to make testable test it works does not work and we saw did several tests The tool already worked Not like it is today, right? Today there is much more technology behind already has artificial intelligence working but
at that time something could be done with artificial intelligence so you can go to this part of the text Then we evolved this idea and the idea of bringing the elevo web right because what she what was the epic uplift at the time, right? elevo web was a An artificial intelligence robot within Google Ads that adjusted campaigns I think Rafa can even talk better about eleva web a little bit this overview already I'll take another look at this here so we can continue with this story give it give it give it a cool cool so
that's how it is for us until or do the overview there for us to have when I met Rodrigo, right? We were at that stage going to a business event of entrepreneurship, right? Looking for Ali as partners so we can set up a company, right? 152 00:04:45,300--> 00:04:48,600 I worked in agencies for a long time and one thing I know how to tell Rodrigo Man, I don't want to set up an agency like that Everyone has an agency, right? so our idea was very much that dude get this idea from technology and it's just like
Rodrigo said there at the beginning the idea of eleva web was to be a robot That you would put there oh I want to sell sneakers you would just put it there I want to sell sneakers and the robot raises the ads to the empty web empty the copies empty the media and give you the reports at the end not much traveled there was no technology for this before so in our brainstorms in our drawings what did we do We went after going to pieces oops, what technology do we not have? Is there any way
I can make a robot that I just put there? put on I want to sell sneakers he will do everything so we had to go to pieces The first part we started with was the content which already had a lot of development at the time of what was called natural language because it had Siri which is also the this artificial intelligence that was much more precarious Right, Siri is today an artificial intelligence compared to what we have today very precarious despite being like seven years old, right? So for you to see the evolution but at
the time it was the best thing there was So this natural language thing we even went after it at the time did several studies which was what for example There were newspapers there in France that they no longer produced news They used natural language to e.g. meteorology For example, it is also sports there was no journalist doing it because it was kind of mechanical news just exchange the data and there it is Well, this is the first technology we worked on Then Rodrigo will even talk to you a little that he went to India which
was from natural language by swap which is to exchange elements or synonyms there in the In words and from that generate a new text So we know this technology exists There are people saying this, let's go after it That's when eleva web content came along, right? which was the first that we had So what was the challenge? there were no people to produce did not have we oops technology is this But what team are we going to put together? And then we started putting together the design to plan and then we went to India to
find a team build a team there and Rodrigo Can you even talk a little about his experience? tellthis story because we were already a company most consolidated here in Brazil it already had I think I already had about 20 there were about 15 employees at the time So I already had HR There was a collaborator and our HR Jaque, right? At the time, she couldn’t find a professional there was no artificial intelligence professional Today it is difficult to find imagine that time So what did we do we researched went after found a team in India
found a company in India that did this she started working remotely We talked man but wait, isn't that cool, let's go there and find out we went to India I went there to visit the guys, right? I'll even put it here on the deep down here one a video later for you There are videos that we recorded there in India too he even went there and recorded but this artificial intelligence team it was very interesting because there in India They have been at school for over fifteen years They already have the artificial intelligence stuff so
this matter they talk about artificial intelligence at school he's going to college there's a subject It depends of course on the course but in technology courses There is 1 article on artificial intelligence then they are 1 of the best in artificial intelligence because they have been studying this for years and we went there and found a very good team My guys did a great job, right? and understood the tool what did we want to do and began to develop in fact Just go there in person so I can show them because they are very literal
like that, right? So if we talked it's for them is to create the let's go, let's go tool talk about artificial intelligence I need artificial intelligence identify it within Google Ads How often is it better to increase the bid because at the time it worked like that, right? increase your bid so you can appear more in search It's artificial intelligence do all this study behind I had to be very specific because if I didn't speak for them to put such functionality such a part in such no stage of that process They gave me something It's
very superficial, you said you wanted this oh no but damn If I put this here wouldn't it be So with Indians it doesn't work like that right, you have to bring It's a really very defined scope for them, right? and at the time We didn't even know exactly what the scope was so he really needed the expertise of artificial intelligence people when we went there We managed to make this clear for them to say us we have this opening we want yours ideas to make the tool work I don't want you to just be executors
and we started to have a meeting with a manager then it started working Then the tool started working so this point of going to India find is artificial intelligence professionals It made a difference for us to be able to put a tool on the market and rotate she ran for two years and a bit so we had this bridge with Google which helped us a lot we were still were Google's first partner technology agency so we had something like this I don't remember the name exactly but that was more or less first agency Is a
technology partner of Google Brazil So that part was really cool so this overview of bringing artificial intelligence from those who already know It made a difference to our growth here too because then we understood a little more they explained a little more about their vision of artificial intelligence and the resources we had at the time so we don't travel so much, right? so we came back here started developing this tool And then Rafa was very ahead of the game here binary market in front of projects, right? I was playing this Leva web project which became
a tool so you went in there against It was discontinued today, right? but that's what you got into did configuration connected directly with Google it was already included in Google Ads and it was there inside Google Ads Looking at your campaign what worked best what didn't work What time would be best for your ad to appear? what to look what time appears least based on in the response that this user had within their own tool you were a very important step for us and it was That was the first step, right? for us to start
today We are more advanced in artificial intelligence I think it's cool that we talk now about the two artificial intelligence agents which was a bit of our idea back then that I gave a brushstroke here, right? It is the artificial intelligence agents that we have today Rafa will comment a little we thought that way back then we commented, right? Well, we have to create 377 00:11:42,500 --> 00:11:44,733an agency that runs automatically, right? What can she do manual things that we do today on a daily basis Automatically That's where this part of the agents comes in
Anyway, we are already developing projects like this for some companies and there is a beta running here on the binary market too it's not us deliver this as a binary market to our clients Today we still have a beta running for us and then the customer sees this beta he said cool dude I want to implement this in my company there we Implements this running within the client's company also Very cool, do you want to explain a little more about it? That's right folks So, just like Rodrigo said, right? So this experience comes back so
today we can get it on the market is to implement artificial intelligence projects focused on marketing and focused on sales within Rafael companies how does that work? with this experience Today we have several technologies Rafael guys sometimes it gets to me oh I want to implement artificial intelligence man it's a lot there are a lot of tools there are a lot of models only artificial intelligence models I saw a recent survey there are millions of models we know gpt four but it's not just him There are a lot of models Which model will be best
for my company? So today is the binary market, right? we got out of this tool grip a little to offer tools and we got more into consultancy helping companies that want to set up projects for that us applying our experience we ended up putting together a methodology that just helps that person oops I want to ride Artificial intelligence in my company I want to have an intelligence project data intelligence but I don't even know where to start which today is the majority of companies, right? we have a methodology path oops you have the data tabulated
I don't even have the data tabulated oops, let's tabulate your data oops you have the data tabulated but they're disorganized in a lot of places Let's organize your data oh now let's put agents because nothing is an illusion you say oh I'm going to use artificial intelligence and you does not provide structured data for this intelligence so she understands what your company is what do you want what are your details so it's not just a case of getting there and installing an agent you have to be assemble the custom agent on your data Which tool
will understand you understand, right? So here we put together this project for companies companies usually come to us with a demand oh I want 1 content agent, right? 1 agent who makes content for me OR he already sets up several things there in my WordPress assembled just for ME to review and approve all right but based on what Do you want it to be based on your texts? that generated more results You want it to be based on your sales data to see which audience pays the most attention there the person Oh I don't have
that data then Then we go back and do some homework with her oops, so you're going to set up a bucket system a c r m so we can have this data to Then we set up an agent for you so it's fine This idea today that we do is to apply All this cleverness that we have accumulated over the years of information agents to assemble tools to reach companies and set up the artificial intelligence process customized for what she needs that today we see a lot of tools on the market sometimes advertising do it
do it do it Then the guy does it and it doesn't work because it wasn't customized the guy didn't understand that's why that consultancy is very important because of this I remembered a case that happened this week right, that client you gave me there which was me talking to Rafa on LinkedIn She is from another agency and came to partner because you want to understand artificial intelligence and she came to a meeting talking like this There's a client of mine who wants to do artificial intelligence So I said It's cool, right? We're coming, we're coming,
right? people come to I'm from commercial here binary market Right, I'm serving customers together with Casé here. and people come here and talk like this oh no, I want to put it artificial intelligence in my company So we have to take a step first here, right? it's cool Your company wants to be disruptive you want to be ahead of the market want to have artificial intelligence but what do you waiting for this artificial intelligence what are you looking for let this artificial intelligence solve it for you what pain do you want it to solve so
a lot of people really have to take a step before even think about it, right? Wow, I want wonderful artificial intelligence, right? I'm going to put artificial intelligence But whatyou expect her so Rafa brought some examples here Wow, I hope it's instead of hiring an agency that provides this service or an internal team that performs a specific service ah the content service the search service CRM analysis data analysis instead of hiring a data analyst sales here CRM OR 1 manager who doesn't understand much about analysis You can use this artificial intelligence feature to analyze this
data think predictively Ah, I'm going to think about sales predictability, right? predictable revenue with artificial intelligence anyway there are n resources is even the connection analysis itself with artificial intelligence analyze the connection of your commercial of yours d r from your Closer To know if this this call he made where is the point of improvement where can he have a better meeting where can he improve in this meeting and another is to look at this meeting and understand why the customer put on a show at the meeting didn't come to the meeting so it's finally
There is an impossibility, you just have to have an idea what you need to then take the next step Which is oops now yes we are going to create an artificial intelligence agent There we will look at the data you have I will talk about c r m here, right? the data you have on your c r m we will tabulate this data organize them and then on top of that what do you need Then I want to know this is the data here which will be based on the latest history of the last five
years of sales that I already had here What would be my forecast for the next five years? Artificial intelligence can give you this prediction What is the type of client within this portfolio? that you identify as the best type of customer then you will give the guidelines for artificial intelligence the best client for me It's that client who stays in the house for a year two years inside the house, right? has a one a bigger LTV, right? Life time is worth it from inside the bigger house damn no I want a client who no matter
how long it stays I want a client who pays me more This is easy to do, right? but oh no I want For him to carry out an analysis, it hurts, right? what is that shit How long did the customer stay? how much did he pay perform a more robust analysis we can come in 60600:18:39,333 --> 00:18:41,133 with this idea of artificial intelligence to generate more but on the website for the commercial team so the commercial manager can focus on training the team anyway, right? so this is a good example This data analysis is very
important because She will allow because sometimes people think artificial intelligence right she will do things that are and the generative that is present today it's in vogue oh go make some art will generate a report for me will send an email will do which is the agent will do actions but this agent will do it based on what Me if I don't provide him with data I will give a basic example for example Today we have several voice technologies voice is evolving a lot so for example the pre-sales process will take a while It will
be largely automated some simple voice calls artificial intelligence but how are you going to modulate this voice What are the best questions for this agent to ask? Which intonation generates the most results for you so these points are very important you provide the artificial intelligence this data before the agent can assemble it for you and people sometimes don't think about that, right? At this point, that's what I always say artificial intelligence project back if your company is not a data driven company has the data tabulated the data is bad what we talk about Which is
just like ya will read the data in the best way possible You have to take a few steps back organize the house and only then return to create your artificial intelligence agent, right? which is what we do here in our methodology, yes and understanding what you need e.g. let's give that example of creating from that agent you mentioned there of that image we talked about this week Yes It gives an overview so people can understand what it would be like Imagine 1 have you inside your company within your industry inside your anyway, right? any type
of company have a marketing arm that can work together with your agency It's not replacing your agency It's not replacing your team but rather work together with your team, right? Depending on the team, it can also be replaced, right? There are people who can be replaced It's part of artificial intelligence she can take I don't even say replace but replace this task so that person who was doing such a task here Rafa will give some examples of content here 680 00:21:13,166--> 00:21:14,300 this person may be used for other things let's use this person not that
artificial intelligence will necessarily lead her job, right? only if she doesn't wake up can this happen too Exactly part of There's even an e-book of ours I'll put the link here in the description Rafa created a really cool ebook, right? what the engineers of the artificial intelligence marketing It's how you talk to artificial intelligence he is very complete, he is one and super complete book and you can do it reading this and books you will get an improvement in response and artificial intelligence makes a lot of difference We tested it here with the team the
commercial team took a look so the commercial team used chat g PT I will give an example chat g PT I didn't use chat g in a simpler way, right? go there and ask the questions the chat PT gave the answers and helped us in the commercial team after reading the ebook now they ask more elaborate questions i.e. They are learning to work with artificial intelligence So let's get into this Going back to the agents' agenda I think it's very important that What would this creation of an agent be? artificial intelligence within a company What
would this scenario be like? I'm going to give an example here us because we are a technology company we do a lot of testing Right, Rodrigo is always testing things like that. So what was my idea? It's my LinkedIn the flies were there, it literally didn't generate content just interact something there I said I will create an artificial intelligence agent and then we even way before technology than we did before that was more or least there in June last year, right? then Today we have much more advanced technology I evolved this agent which is what
we have today but at the time I thought I will set up an agent for what I'm not going to put the binary market team on to make the posts for me I also spend the whole day here in meetings serving customer I don't have time to produce this content but I want to produce one or two pieces of content every day and post on LinkedIn That was the challenge So I went back I set up the agent What does the agent do today? this agent he does all the research of content so I can
put together an interesting post me mRead the post and give me the art too So what does he do explaining a very simplified technical way, right? this agent I have two databases it analyzes my posts that generated the most results To give me tone of voice elements in the post clickbait too that generated more results for ME to use in these new posts it has 1 database which is even fed by other people that he keeps posting news of last moment of the artificial intelligence market so I can generate social media posts what people are
talking about so he This agent fed by these two banks he gives me post ideas so I order six ten posts every day he mounts me powered by this database Furthermore, he points me to five to six images I connected him to another to another artificial intelligence model that generates images it generates images for me and I have a post template too image that he creates for me And what do I do I go in every morning I see which one is the most interesting that he generated me of the ideas of the day usually
he generates these ideas for me the next day I'm going there and I change things that I think are too robotic put a little bit of my story there history and I'll complement you with a little of my experience choose 1 of those posts in OR some days I see something cool Post 2 and then I'll go there and make this post so imagine the time I would have to create two posts and two posts Of Quality because it's in 6 months 8 months my LinkedIn went from total anonymity Today I am considered a reference
on LinkedIn for artificial intelligence It's not Rafa became LinkedIn top Voice I even think I mentioned this at the beginning of the podcast here so Rafa today he is one of the few in Brazil what is LinkedIn has the LinkedIn top Voice seal artificial intelligence so he is putting a lot of content LinkedIn recognized this and not only LinkedIn right? people too and it's interesting I always speak He is not generating for me he is an assistant what takes those tasks that would take more research time to sometimes produce the text there an initial draft
of the text He already does all this analysis for me and gives it to me right away. which is what we propose today to companies, of course In the future we will have more automations but today it is possibleyou automate tasks that your team does I would waste hours doing Sometimes you have a person who does just that she could be doing something else doing activities what an agent can do for you today and that's what we're proposing to the market, right? of people because a lot of people don't even know sometimes when we talk
oh there is an agent this person hi do it do the same We're at that level, right? we listen a lot People think we're still at the same level still very bad but we are at the level It can now be applied to companies, right? and there are companies that have a team that writes who doesn't like artificial intelligence writing okay and but you can use artificial intelligence to correct to give you suggestions and bring you these insights into what is really trending If there is a trend if there is a trend It's something that's
on the rise, right? It's very in vogue why not use this in your content then the agents for those who don't like the content There are a lot of people who still don't like it that the content is written by artificial intelligence and it's okay I agree there are a lot of things that are really robotic have to work make this artificial intelligence learn a lot the way you write so she can write like you because she will be able to write I have no doubt about that we have real cases here where the customer
was skeptical and we put up a giant dog bench he got it Read the entire customer blog understand what the customer likes to write and started writing just like the client likes That's it, that's what he needs but ok right if you don't like this kind of artificial intelligence content You can use artificial intelligence to correct and bring you the topics of which are trends, right? with this you can do it 1 content that will engage much more 1 text that makes sense to your audience and that will engage in your social network Anyway, I'm
just talking about social media, right? There's one, we're here just talking about content, right? but agents can work in all areas for example branding you can set up an agent that he understands all the variables that involve your brand in brand data analysis your customer his persona and him being a validator If the information you are generating is posting were validated with brandy So there are brandy robots there are robots o o s most of it today has mechanical tasks that you can automate very well is using the o the s agent the has is
Are sales agents to qualify pre-qualification biai agents for what agent to analyze the data and give you automatic reports or give you notifications or do predictive analysis isn't it a lot interesting which is what predict the future based on your data and Give notifications oh this month is going to be bad because of this of this of this that has such a history such and such so oh companies today don't know but artificial intelligence there are a lot of things you need that it is possible to carry out but oh today we are at the
level Even though there are no ready-made tools, right? just like we got used to using chat g PT logical chat g PT You're not going to do that, right? but it's just like I said and oh it's a huge market It's just that you don't know it yet and the idea of the podcast is precisely this bring these technologies for you to implement within your bring ideas I think that we can bring several examples on the podcast of today are you following You have already cited several examples, let's continue citing until the end of this
podcast several examples how to implement this within your company Of course it's not a a tutorial on how you will do this in everyday life, right? but if you are curious you can talk to us feel free Enter the binary market dot com website BR talks to our team us conversation with you and see the possibility of setting up this agent inside the your company without any problems but here we are more to provoke to bring these ideas because there are a lot of managers very business owner very manager Who doesn't know and so He
doesn't know this pain exists so from the moment that he doesn't know that this pain exists and this pain is latent We show him that it is possible he has a data analysis to have more predictability in sales have a CRM data analysis much more accurate than He just looks at the sales funnel, right? Ter a more accurate analysis a seller's history already know that this seller sell more at the beginning of the month and what is artificial intelligence analyzes all his data and sells see that his average ticket is higher than most but it
sells more at the beginning of the month and sees that his CRM history he's not is updating this data either OR that it do this only at one time X of the day can give insight for the director for the manager get to this one this collaborator and talk like this we see here that you enter the CRM three times a day update twice this RM and this is making you lose more sales because the other seller who enters all the right I don't know five six times during the day It's in CM or ten
more ten fifteen times during the day and the data is updating can be selling more according to this history, then look at data to analyze not just what we are used to on a daily basis want to look at the seller look at the sales number look at the number of visits number of meetings So I'm talking about sales which is very much my area here and we can put this across the entire company, right? so you have one an internal marketing team who is creating content but this content is generating What are the results
for you, do you have a team? in-house or have an agency Sometimes there is an agency that is creating content then you will look at no Sing rush There is no real organic growth Damn, the content is supposed to bring organic growth so it's about having this analysis of what you've already done all the contents get artificial intelligence analyze all content on my blog to find out which of these contents had the most engagement more people clicked there were more people buying, right? cross this data So yes, we are talking about two agents, right? the
artificial intelligence agent in a bucket with artificial sales intelligence Which of these contents made me sell more? which ad of mine is generating the most sales and why damn which one what is the insight What artificial intelligence can bring to know This is making me generate more sales that the ultimate goal of every company is bring more sales, right? and there are a lot of companies that like branding too, right? So, if I want to bring branding How is my brand being seen? thenThere's even a case there that you mentioned about of artificial intelligence I
won't remember exactly See if you can bring it here, right? I caught you by surprise here I remember you mentioned that you had a company who was doing branding and then they played in one of the artificial intelligence agents to see what the power of this company’s brand was Today people do I'm not going to talk bad about the area, right? but for example branding he is very based on guesswork because there is a lot of that metering even a little bit of personal prejudice Talking Brandy doesn't measure up There's no way to measure Brandy,
right? this is a fallacy ok people Is there a way to measure it, of course you won't put it direct with direct sales But can you do an analysis? and you can also create artificial intelligence models for you to monitor the effect of Brandy and then it's very interesting for you to do which is exactly what this company did What did they have there? they thought their branding was very good but because they monitored metrics that weren't that interesting what was what the number of mentions it's quantity hashtags Quantity of posts, right? number of likes
these are epic which are not necessarily very direct linked to the sales operation, right? so using them as a base could be cool but when you are build a model which is the same as what I say need to build a model so you can give the parameters of what you want to monitor that's what they did They saw the likes hardly converted into sales because the people who interacted with them they weren't even a little inside the their buyer profile did you understand so it was 1 job they were doing which was not directly
sold for sale his sales customer came from other more direct channels is that branding is bad it is not That the branding is poorly directed and it was not metered and if we catch I'll even talk most of the branding actions what companies do today that are not monitored by models by artificial intelligence you will be scared did you understand with the results that will come from there because that's usually what it is then 1 Something I always say guys come to me oh there's no way to measure this sorry you who didn't want to
deploy 1 model 1 methodology some point 1 artificial intelligence to do this measurement, right? It is not possible to measure this, we But we hear a lot of people saying no, right? So, but knowing how to do this measurement And also understand the customer because they are generally the bigger companies, right? medium and large companies that do this little ones generally won't talk about hours, right? They won't talk about branding They will even talk about performance paid media because you need the sale now but larger companies they really need to strengthen the brand see what
What is the power of their brand? if I speak Coke Everyone will know who Coca Cola is, right? It's McDonald's So the power of the brand, right? of the newest companies if we talk about Nubank and Banks are names that are strong so is their branding too strengthens and helps them sell But their biggest challenge is knowing how to measure it damn how to measure It's a bank that sells a Nubank to third parties, right? how to measure his sales number how many new customers did brandy bring so when we do a an agent focused
on understanding all of this What is the harness? that noise you're making This is the movement you're making what is causing in sales who would be new customers I don't know, there are new hires Retention is new opcel hires new services Finally, there are people that I am impacting in branding matches the customer profile I have today that sometimes oh I'm having an impact a person from the interior of I don't know where such and such oops but who buys here at my base there is this and this profile there in the capital of Rio
toné That's why I don't focus on this branding anymore In buyers and today there is how to do this understand, you don't need it have that cannonball idea, right? what is it today It's the people who don't like to measure There's still a lot of that idea which was something in force until ten years ago it was a cannonball did you understand It's a cannonball cannonball is to put to everyone but today people changed And it's changing and artificial intelligence It's going to change that a lot we are going to do what we call granulation
this is very important guys Sometimes you don't have that idea What is the granularity of artificial intelligence That's what gets Felipe Kotler there, right? It's marketing It's what every marketer wants is to generate a unique message for that person did you understand And with artificial intelligence we will be able to do this this granulation to deliver 1 specific message that will serve that specific person well and not generate 1 message that I'm going to catch a lot of people but my buyer is there at ten percent artificial intelligence will go Go it will make it
possible this personalization of the message But we have to know how to use it, right? how do I I'll know which guy I have to impact If I don't have this data before, right? that I always say man Artificial intelligence is very beautiful what will she will promise but do you have this data tabulated before Most companies do not have this data tabulated So it's interesting for us to always think about this, right? how to tabulate this house Tabulate this data It's the first thing I always say is the first question Rodrigo asks also in
capturing That's what dude you have at least one c r m right that the c r m he will help and a lot of people know who the customer is coming in but also know the customer you are discarding which I even say a lot to Rodrigo there Dude, the important thing about CRM It's not who entered For us here in marketing, right? who is Rodrigo there is sales It's another view but for marketing is the one who didn't enter because then I take this guy out of the game I won't spend my money impacting
a guy who doesn't buy from me that it has certain variables who doesn't buy from me and if you look at company marketing today If you take put artificial intelligence to work Granulate this data man you will be surprised with the amount of money spent with people who will never buy from that brand simply because the person still didn't understand that the play Today is totally different and with artificial intelligence it will be two three times as different Yes, I think this is when you talked about granulation I always bring it for sale, right? because
I'm from the sales area, I already bring it here It reminds me of the MP model, right? where can you sell specifically for that client x right, I'm going to do some prospecting for that client and then entering the prospecting area There are also agents We've already done tests here including Maybe you have already received a test from us that we did massively here What it was creation through artificial intelligence of personalized videos sales video me sitting there I recorded a video and artificial intelligence got this video Is Lia a database with the name of
the company and the name of the person I read this person's website and put it here at the back then you see a different background so you as marketing director receive an e My email with a website behind saying it's your website Anyway, in need of improvements or something, right? in this sense and artificial intelligence change my voice changes the movement of my mouth and calls you by name and then the normal text continues which is the text I actually said but whoever receives this gives the impression that they really it's me talking not that
it's not me but in a massive way It's not me talking to that person recording that video talking to that person but rather 1 artificial intelligence agent that we tested recorded at the beginning, it was strange, right? that we recorded Then he spoke in Portuguese then came part of the text he said something about me o and some some word in English then he changed Artificial intelligence I learned that I didn't need to change I was supposed to speak Portuguese all the time but anyway These are improvements, right? You look at it. so there are
also tools for active prospecting through video, right? active prospecting is through the creation of a list, right? email marketing You already know that you can customize your name you can customize Now you received a gif with your website in the background and you click on this automatic gif He opened a video where someone is saying your name and it's showing your website in the background That makes a lot of difference, right? It could be something else in the background could be 1 other variable right, you can put anything else Oh, you're talking to a customer
who buys It's a plastic industry who buys plastic you can be at the bottom with A plastic image of this company anyway, no possibilities, right? So when we talk about artificial intelligence and be very assertive and granular like you said right so it's up to you to bring it to be as personalized as possible you add a lot of value and there is another detail that does not add value that you can customize including the type of content you put out Let's talk about social media A test that we are doing here Now if you
want to see our our YouTube shorts We started this week to do some tests where we used an artificial intelligence tool to create short five second videos in shorts so we can post it there and see the result. so you go in there there will be several shorts which are videos created by artificial intelligence through a database We gave him a database and said hey create a video is the video is the standard too and change the text of this video so artificial intelligence goes there understand the position the size of the image throw this
text in there do it Of course, we are still doing the post manually because we want to see the content us does not believe one hundred percent in artificial intelligence In the sense that it is not ready yet because we are doing tests so that it starts posting automatically but soon we can because then the agent will make her look so good what we're going to talk about oops cool Now we create another agent who is the publishing agent then this agent will automatically publish on TikTok on Youtube on LinkedIn On LinkedIn in this case
no but in stories so I think we can go along this line then Brings another example of an agent I think this example part is cool people have been asking me a lot at business meetings It's been a long time you have to explain it to these people I think it's cool that we have one a repository here That we can show these people too and for you who are watching You can listen to us here on the podcast By the way, if you like this content Do not Forget if you are watching on YouTube
leave your like here follow us on on the binary market channel if you are listening to the podcast smarttechcast if you're listening there There's a little five-star button there on the podcast from Spotify anyway, on other channels there are also but mainly on Spotify which is the main channel Give us five stars or anyway, right? how many stars do you believe we deserve if you like this content share with someone with some other business owner or some other is commercial director Marketing director Do you want to implement this too? of artificial intelligence within his company
noyou have no idea that necessarily He needs to hire us for that, right? If you hire it it will be great but at least to get the idea that there is this possibility there is an artificial intelligence market that you can make your company grow and you will get much more results from it Artificial intelligence is more than gpt chat this is the phrase I think we can put one a call to action here then the for us to remember this because when we talk about artificial intelligence we are it is like I said Rafa's
LinkedIn is booming, a lot of people come to call him He gives me these commercial contacts me and Casé We stay there talking to these people And a lot of people come wanting to know what that can implement artificial intelligence so I think it's cool for us to bring more examples here Rafa bring yours your repository for people so they can open their minds here, another cool case there what is what artificial intelligence in s oh right which today is See you on Google search this week They said it will change, right? but what we
have today is the s o and o he is very competitive for those who don't know This is when you search there on Google are the companies that appear below the adverts for me to appear there well positioned for that particular keyword, right? involves a series of variables What is this field of study? What do I gain from using sales agents? Are you going to use s agents what a lot for for you to do what Artificial intelligence is better data analysis, right? then see what are the words that your website has competition What words
are you closest to reaching? and you set up an agent based on this data because you always remember agents are not created out of nothing You need data so I have this data or I set up an agent too to assemble this data for me, right? Which words are easiest for me to rank? what words am I ranking I'm going to have a lot of sales, right? What are the words that if I appear there I will be the top of the market and you create strategies for this agent Do researches of texts that are
interesting for you to write You can also use the agent to validate if the texts you are writing are interesting for that keyword and what grade will you have to generate this can you make an agent so he can create derivations of this content, right? so for example today the zero search we call It's very question-based, right? so for example oh how to do it a carrot cake, right? For you to rank in this search when the person types this I want to make a carrot cake you need to write texts giving the recipe for
carrot cake and for Google to rank you well the more quality texts I.e answer this question well you make these texts variables as well as 1 good text about this you will have a better chance of ranking in the search 0 for example today if you type it on Google Of course it will vary, right? that research varies from everyone It is a Machine Line algorithm so we can talk about Google then a little bit is but in I recommend saying there is another car that is a lot but it is if you type free
artificial intelligence course today the binary market appears there in You will have a chance to see the binary market there in the first three positions It's because we wanted How we are a reference in the market and wants to position itself as a reference artificial intelligence we wanted to buy this keyword So we hired an agent I can even talk about it in another video for us so as not to make the video too long, right? o we go bring several cases here for you at Smart tech So is we positioned ourselves an agent helped
us position ourselves for this did you understand looking for these strategies and remember that this agent is a complement inside the company so let's not think that the agent will He's not there to replace anyone it is there to be a complement he will help the analyst dimba where It will help the performance analyst he will help the manager So sometimes the manager is there on a daily basis, right? doing a thousand things and not having this This is the time to be able to think about what to do so the agent helps you think
about this part good help me strategically Is there an agent who already has this on time? and this part of the creating the content you talked about to appear on Google anyway, right? We have a course including if you want to do this artificial intelligence course On YouTube, Rafa created some videos has a playlist wow there I'll put all these links below, right? You have to write them down here so you don't forget I will put all these links for you the artificial intelligence course the artificial intelligence ebook And Rafa's own LinkedIn for you to
follow me and Rafael on LinkedIn too to continue following this content artificial intelligence which I think is that, right? the future is talk about artificial intelligence and we bring lots and lots of examples here for you I think we're heading towards the end here already We are already more or less within our schedule I think it's to not extrapolate too much from the podcast too But I think that's the idea, right? I believe that within this idea of artificial intelligence If you have that desire, right? Do you want to implement this within your company? But
you don't really know which way to go give us a touch, okay? go to our website send a WhatsApp here directly to the binary market we can help you there is a light on this path Wow, what makes sense for you to put And if it makes sense at this moment you place these artificial intelligence agents to help your team and not just think about marketing OK, let's think more even more open damn What else within my company could I do? So we have a service called MB consultancy where Rafa sits with you Sometimes the
manager comes here for us have no idea what to do Sit and think conversation in these brainstorms In these conversations, ideas arise and we have already implemented several projects we already have a base of what we can implement in addition to everything we said here It’s within each company. sometimes There is a very important point in there for it to be resolved and that artificial intelligence can help In this point both in terms of marketing both in terms of sales both in terms of digestion and and and and analysis data right? So I think that's
basically it It's to finish there Rafa What do you say to this manager? for this director or for this company owner what do you want implement this artificial intelligence What would be the first step for him to think like that? cool, I want to implement it but like this what do I have to do what is my next step leaving this podcast what do I have to do to know next year I'm going implement artificial intelligence which is not a short project he has to start now for next year It's implemented, right? so let's think
It's May, right? end of year December We are thinking about six months of the project at least is an artificial intelligence project that's right The first thing is to map the pain, right? what problems do you want to solve? then bring it here to the binary market or there Oh I want I want to do it myself and research how to solve this problem with artificial intelligence, right? us here The difference is that we have experience to help you will direct you on the path won't make you lose because just like we told the story
there at the beginning We wasted a lot of time on a lot of things did you understand So we will help you at this point but it is mapping problems did you understand I have this problem that prevents my company from being more competitive artificial intelligence can help me and behind like right so it's always thinking that I mapped your problems first, right? Well I think that's it folks I want to thank you For following us on this podcast here until the end If you've been here until now and haven't left a like yet if
it's on YouTube leave your like if you are on the podcast here on Spotify or any other podcast Are you listening to us or watching us? Don't forget to leave the o your note, right? five stars to help us because if you share this content or give your rating O Spotify tools I'm going to talk about Spotify, right? he identifies that also his artificial intelligence but not just artificial intelligence identifies that this content is relevant and it starts to appear to more people too, okay? We'll be back next month in June for the next podcast
all right thanks
