Bitrix

hey everyone in an earli episode we called MD of bitrix 24 India on our show there we spoke about the CRM world you know how CRM is important in how CRM is important in a business why should business owners look at CRM how do they need to look at crms in this show I decided to call a partner along the idea of partner because most of the business owners get crms implemented through a partner it was very important for us to understand partner's perspective how to choose a CRM how to choose a partner why it's

important to take a partner for for the whole implementation of a CRM what role a partner especially Channel Partners system integrators or solution providers they play in the implementation or execution of a CRM in the in a business now it's very important and enlightening to understand the other side of the story because we as most of business owners always have treated them as a vendor have always used them to implement the system but it's always you know so refreshing to hear that side of the perspective what it takes to really choose a CRM and implement

it through a business partner so let's welcome Amit tredi Amit is founder of corporate intellect Solutions he is working with bitrex you know implementing uh CRM in different spaces also partner my operator so we'll be talking about lot my operator and bitrix this time you've already met R from our last show R is MD bitrix 24 India so we'll have a great conversation about you know how a partner ecosystem work how you know two different software companies work along and how you know players like Amit plays an important role in implementing the whole ecosystem so

welcome on the show Amit and re thank you angit thank you so much angit for the opportunity and you know inviting us to your show and explaining the things around so I think this will be very interesting for a lot of our audience because this is a complete different perspective nobody would have heard about we generally speak about Founders perspective or software developers perspective you know software Builder perspective but here let's welcome you know a a person who's really implementing these solution into businesses it'll be very refreshing to see you know how you think about

getting these things implemented especially what is the value a partner add into the whole system so let's begin to Amit as a partner who Implement you know crms and different kind of systems in businesses what is the need of a CRM in a business that you see at this point see uh what my understanding of after having a discussion with many clients many business owners uh there are companies who are recently started there are companies who are 12 year old organizations the the need of the r is that how we can digitize our system how

we can track hold of everything in the system how we can track where we are going where we are heading to right so all these things are actually routing them to understand what is the technology which can help them get this so this is what my understanding after having a discussion with multi multiple clients you know in uh in terms of different business Industries and different geographies and do you see a change in last couple of years happening in business adopting CRM in the first place it's it's really really very rapid and increasing uh since

I recently we have deployed betrix one of the our solution to one of the client who's 120 year old organization they are into Logistics they are providing shipments to International uh you know locations uh so I have come cross to this client they said you know we have never used CRM so I said why so they said everything was going fine but since uh you know buy products buy services like digital marketing is coming into picture and know uh tracking the team is is something we need to you know have on our devices so this

is where the solution comes into the picture which can do everything so that is where uh I have proposed started proposing the metric that this system can actually do all these jobs for you under one system under one uh dashboard it can provide everything to you H interesting so Amit we have uh re as well who's managing director betrix 24 India uh my question in fact you know part question to both of you uh there is a CRM company there is a customer why do people need Partners what value do you add as a partner

and what do you decide you know why do you as a as a CRM provider decide uh to go through a partner not sell directly to uh you know businesses so I I think you know need part a good question to my partner not to me something what I have been telling it's our job is to give a good product and to make it good for the real use of that particular client they for sure need a lifetime customized real time support and for that the partner is the ideal Choice that's why we rely on

the partners not just in India across the globe and partners it's not not a matter of one sit down a couple of sit Downs it's a lifelong journey that starts with a crucial chapter that is understanding the need and uh that need how many percentile of that is coming from the CRM CRM is a huge word and term itself yeah as we have been talking about it so 10% to 50% to 100% out of that CRM is getting met for this particular client that understanding identifying that need then customizing your product accordingly then setting up

different uh parallel or backend Integrations it it's the job of a partner that's why we are very curious and particular about the partner in India we get hundreds of applications every month interesting and uh we do not take everyone to be a partner because how they deliver how they deploy how they make that client feel that that the USP has got met that's very important and maybe uh Amit must be having some challenging use cases where he could tell us that how exactly he could understand himself as a partner as well that yeah what was

his importance besides any talk of re revenue or commercial aspect that bitrix always is glad to share with the partners yeah Amit maybe you could quote a couple of examples here yeah so see uh what I figured out that you know betrix has made this you know fantastic platform uh so to cater to the needs of different clients uh another thing is uh why partner I would add to Mr race Point why partner betrix has figured out that you know uh some couple of existing platforms maybe they are uh you know they're not that kind

of pocket friendly for the startups or even a midsize of organizations so betrix has the side not to put their own you know team on the ground for multiple things but they have developed this software so that is their expertise their Forte right so they' have decided that we will keep on evolving this product as per the market need and for sales for ground level support understanding the clients need in different geographies is this the job they have given to their partners and as Mr R has said partner selection is a very you know very

selective process for them they do interviews they take some kind of test uh you need to go through there are many things you need to go through before become a partner of betrix and then it becomes your responsibility you're not carrying your own brand uh uh you know at least you're carrying a brand which is a global which has Global recognition right so you need to deliver your commitments on behalf of betrix or other services uh now coming to the point what partner does we understand the client's requirement on ground level visiting their offices maybe

understanding their processes start to end M when I say start to end what all the steps are involved from a getting a lead to a closure how you tracking your clients how you are ensuring that clients are getting delivered what they have been promised many times it happens you know uh we have uh client client's client has got the service from the client from the business and then they somehow there were misses and you know they missed out that this there's a renewal or there is some kind of additional service to be provided at the

stage here comes the CRM right which actually helps the client and their team to recall that yes uh we need to keep on connecting to the client through different tools and telepone is one of them you know uh WhatsApp is one of them SMS is one of them so bitrix has given the functionality to you know use all those communication channels uh based on our territory and our uh our budget moreover our requirement right we can you know integrate different tools like my operator we can integrate for telephony for WhatsApp we can integrate my operator

for SMS we can have different Solutions all right so these kind of channels can be integrated to make this entire ecosystem a complete right so this is what partner job is to deliver a whole system to run their business without any hiccups have a lesser cost with bitrix than a partner partner might charge additional on top of it why should I choose know partner when you will be charging additional they have thought of their own simple so as to cut down the unnecessary competition they said this is the price this is the territory license there

is no question asked right now whatever you are providing on the ground it is between you and the client what kind of support or the customization or the implementation they are looking for it could be small it could be large for a small you have full Liberty to tell them that you know with license of vric it is all complimentary uh on on the other side when client also knows you know there's a complex system which has to be implemented right so they are very much eager to understand if there's an per hour charges or

U you know charges based on a project entire project so this is how betrix has kept this you know kept this check that you know partner so that they will also keep motivated they will also feel responsible butri license they right we have charged for that service so partner Char so they are also liable to pay certain sort of Support Services training implementation future developments so we have we have partner managers we have support staff partners right and we have the developers and like large team of developers who ensures rightl based on the demand size

so betrix is evolving like two three upgrades every year they are introducing so that is the beauty of this product that is the beauty of uh how betrix management has thought they willing to spend that much but how would how would I pick up a partner bus owner you know he's able to implement things he knows stuff but how do I trust you my know a brandner all right so I must say this is a good question being a partner I will expose this uhx when being a betrix partner right we have to go through

different stages so the first experience is bronze partner you come as a bronze partner understand this bitrix ecosystem you'll be given certain amount of time frame that you get your clients on board bit bitrix and have an experience client handling Implement training and get a good you know satisfactory client you know feedback interesting when you reach that stage and certain set of targets definitely because Target is not Target is for partner intent clear they want to be associated with they want to deliver the service randomly there'll be many clients not only clients but brand is

also getting hampered right so okay so you have achieved this much let's promote you to Silver partner interesting then let's promote you to uh gold partner based on the closures you have done based on the client feedbacks you have based on the marketing contents you are creating in the market to make client aware not only those who doesn't have bit RIS who who have no idea about bitri but also the one who have idea about bit make them understand how this platform can be more good for them what all new features have come up right

interes authorized training provider that you are the one who knows bitrix inside out right so now not only you you are authorized to sell the license not only are authorized to uh do the implementation integration but you're also authorized to train their entire team so we have trained the team from five members to 970 team members in one company interesting right so this is how so do you really uh assign partners with these levels and how do you how do you really weed out Partners who are not working how do you really ensure the partners

which might give a bad name to your brand how do you do this entire partner management job in reality it's always going to be like that we can't have only the good ones or only the bad ones or the aage ones M so uh looking at the history we always keep changing our strategies to streamline the process of partner qualification and there are Partners who somehow go to that level of exploiting either the system or the product or the Norms or the policies for any of their reasons and that that's most natural thing that's that's

bound to happen and our job is to control that optimize the process of check that's why we have got some local Force resources in place who could and should C to that local kind of control and uh partners are like uh it's not I won't say deliberate attempt or not uh they have to get an educational stuff consistently that makes them work right way they have to get the checks and uh that's the reason uh we keep changing the rankings of Partners all the time interesting so it's not like if somebody is bronze now silver

or gold he could also get downgraded if he commits any kind of stuff like that and we have examples of that where we had to downgrade a part from the gold to silver or gold to bronze or to get him out of the ecosystem because ultimately it's not about bitrix or the partner or the client it's about an ecosystem where all of us are involved interesting you know India largely we have seen all the larger you know software companies sell through partners and that's one of the probably defacto ways of selling to End customer end

businesses but as Internet is rising as everybody's buying online do you think this thing changing soon or this is still going to be partner in the long run we have kept that direct Channel open we get every month we get tens of clients for that M and uh but again the aim of ours is to give them a partner at one point of time M because uh yes of course you're right the people are now more Tech saavy they know what to do how to do most of the knowledge they get from the Internet or

from their own experience so they somehow do it they do it by themselves as long as it's conducive for them it goes on the moment they realize we always give them an option of uh request forms what we call implementation forms uh once they feel that need as soon as they are done with that filling that form we immediately give them the best possible part interesting uh Amit for you there's some common terms we hear in the market with respect to Partners there people calling Partners Channel Partners system integrators and resellers how are these different

if at all or how are these same in the first place see it's entirely depend upon what kind of services you are providing right so uh there might be in case of betrix let's take an example I need to integrate my operator okay so now what happens if somebody has an experience of dealing with apis right uh kind of a developer right so they will become a system integrators right and being a uh partner who is only a implementation partner who understand the frontend configuration so they will be implementation partner bitrix has actually doesn't jize

this way they simply say you are the gold partner silver partner and bronze partner and whatever level of expertise you want to develop you're open to it we have given the entire content so tomorrow if I want to go and see how my operator API is to be integrated with BX I just need to go through the training documents if need be being a gold and silver partner not for the brands at least but for being gold and silver partner betrix uh support team Tech team is always available if you want to understand something from

them they will provide you the content so that you can go through you can ask questions but that implementation integration all those things has to be done by you so you need to train yourself you need to train your staff and you need to make your client also understand that what all is needed from their side to get this a successful implementation Amit what is the top things business owners like me should have in mind when they are selecting a partner so see selection of Partners first of all the location in case of any technology

solution there is there are no boundaries as uh you said we can have a we can directly buy from Microsoft right you can buy from Google so there is no limitation or boundaries when you are delivering a Technology Solutions but yet there are certain point of time where you might need Comfort we have done that also we do not have any presence in Gujarat right but we we have arranged our team member to visit the Cent Place inat Cent satisfaction is something which actually matters then so but coming back to the point location that's one

what else suppose provides two versions cloud and on premise they have done this implementation or no so these are certain factors they think of right but since you have done so many implementations more or less you can tell them that this is doable this is not doable successful right so this is which all you know major factors a client should be looking at right uh now coming to the point specific solution do you think it's the same reason why do you think people should consider a partner or choose a partner what's your you know Sugg

it's not about a call three four Partners indan mindset number one number two or it's not hard these days you go to their websites their LinkedIn page social media presents not the buzz they create that again is a matter of content you have to see use case deployments you have to see uh if they have made some use case and they have shown that up in the form of a webinar event or they have done any kind of Workshop or they are talking with the client at the client site post deployment or client is talking

about them you you could grab your hands on a couple of testimonials interesting it doesn't take so much time it takes like Max half an hour right because you are taking you're going to take a product for Lifetime and uh I have been uh from last year since we are in India I requested my partners day in and day out be aggressive on what you are doing and show it up because it's not something you have to show and you don't do true I'm telling you I'm requesting you please show up what you have been

doing for last one decade or so we have Partners who are there for more than a decade do do you help them showcase as well we have I I have uh we we have recruited a marketing team for this interesting and our marketing team in India they help them the best possible way and they are always after them to help them to support them to uh furnish the materials supplies I think that's very important nowadays if you are doing something marketing is always about what I'm going to do tomorrow yeah in our case it's completely

different story we are telling them guys please show it up that should help you our Sal and the clients and the clients who are listening to us who are coming to our website so again coming back to the basic thing of this Talk clients should always think about the quality deployment besides the price jumping price struggles calling randomly I have a good story coincidently it's Amit I came we had an event partner Summit event first of our partners recently talking yeah in Delhi in June June July so one of our partners from from one of

the states of India okay uh they they just randomly called a couple of Partners okay and how we going to come to know never because it's we are not into that it's not something that's going to get captured in our funnels of leads or registrations it's a direct call some is going making on the website and uh I came to know one of my partners said that this client maybe any of other partner possibly is given some kind of out of boox discount what's not applicable interesting so I tried to inquire about that so I

couldn't get full proof of that that yeah it's it has happened this way or not and uh in the middle of that it was going on we got to the event Summit I came to the office of Amit we just talking about our natural and Daily Business things and suddenly his phone rang up we don't know who's the guy right unknown number he took the call and as soon as he listened he got the sense and he he put the phone on the speaker and it's the same client who has called two other partners now

calling the third one and the only talk is how much okay I don't want to be here kind of black and white the point is okay if you're calling three Partners that's your prerogative you are we are glad that you are trying to go for diverse choice but don't go for the price only see how they are going to give you if you are calling Amit who's from Delhi if you have called other two partners who are from other parts of India see the use case see the experties see the testimonials and you should be

super happy yeah then you should talk about the price pring which they can they can vary depending on the support depending on the deployment licenses is always going to be the same so it's very interesting thing I would add one more thing as R has said you know profiling of the partner petrix has one more wonderful feature in the partner directory so they have given uh I think nine or 10 types of uh profiling like uh you need to choose what you want to apply for m and not only that you need to submit the

case study real time case study what you have implemented and what is the client feedback on that then only that profile selection will be visible on your uh under your profile in the partner directory so that is again one wonderful thing betrix has done in fact you know this is exactly what we do when we want to select a partner for any ecosystem you know we focuses on the case studies or we focus on some deployment and we often while we evaluating a partner talk about this something you know which we probably sitting on the

other side actually come across when we lot of time for different ecosystem contact a partner there are a lot of different tools you know we have to reach out to partner including Amazon Google Etc of the world when we reach out to the partner one of the thing a lot of partner uses is the price in a lot of ecosystem I'm not sure about betrix one but in a lot of ecosystem price become one competing factor which I as a business owner especially hate because so for me you know if I'm really looking for price

I'll probably select the software or the system which is cheaper but when I'm looking for a partner my whole objective become to find somebody who understand this ecosystem is be able to implement on us nicely you know because see more I'm paying for software it's important that we understand the time I'm implementing and implementing that particular software correct the time is more precious for me you know that's one area where we probably you know waste most or you know probably are able to fail most so for me it become important that is the partner going

to implement in a proper way which you want most of the time I think it's not the software's problem even but the implementation problem be it we implementing directly be it we implementing through a partner often the failure or non- success of the software that we have seen internally is because we did not implement it right corre and hence our our you know need of a partner become that has to understand the problem he should be able to give us the insights around how to implement it right how to use it right and then implement

it in the correct way we want that's one of the most important factor my uh Point here is partner should have a consult approach not the sales approach consultative means we need to understand the client requirement inside out then only you can deliver the best yep otherwise I would have gone directly to bitrix and Implement directly BX why would I go to a part best way to because now since bitrix knows this client came directly so we have the responsibility correct but the consultative approach of a partner actually uh not only you know make client

feel comfortable with them correct or they want to know more when you want to know more it means you are going to replicate the way they want correct so this is my perspective we we do not have jagun sales manager sales executive we have jgun solution Consultants solution specialist and product specialist we don't use jgun sales manager sales Executives consult now just being on the other side of the table as well see we are a software company as well and something that we do from a partner you know uh and a software vendor perspective we

see a lot of competition between part thems it's often difficult for us to draw a line between two of our partners so it's just because of price or something else huh so because of every partner would want to break into same customers and offer some you know price discount Etc because that become the competitive strategy something we always hate but that's what partner want to how do you really think you know that competition happen and how how do you really see partner to partner competition happening see uh as re has rightly said uh competition between

even the partners or the client who's choosing the partner should be not on the license it should be what you can deliver and what I'm going to get when I'm investing this much in our proposals we don't write we write Investments say other partner in the ecosystem he thinks he can't defeat you at least from the solution perspective now he'll use his strategy because he know he's already a loser he'll just play a price how do you deal with that then with a very heavy heart I would say when client is ask asking about the

price difference or Price uh you know discount on license with a very heavy heart I I I have to say that you know please choose the other partner with all due respect but if you want service we are committed to it m even if a smaller amount we are charging right for the implementation we do give complimentary customization and services also our our you know our proposals list are full of those complimentary customizations also right but that should fall into that bucket it is not like like we are doing something for you for ages like

6 months 7 months we are doing something something or the other and we you know we are not getting anything so that actually is motivation Factor satisfaction you please interesting I could just wrap it up with my kind of experience wrapping line at the end of the day at the end in month of July and August this has happened as mentioned so the client has selected some other partner I would not name the client because this is a privacy matter and the partner also they all are good but C I've given I've shown you the

same platform how can that not be possible so let's be too direct here because at theend of the day people are going to listen to us true yeah problem clients to be honest unfortunately most of them I think but people you know people are smarter you know founders business owners my perception most of the business owners eventually have learned this because it's not about price see but they will always talk about price it's like let's get stick to this I'll highlight to my operator and right so this is how we are not only uh gaining

the client or you know adding the client to our list but we are actually empowering our product to the next level so that is what I feel interesting I think you know a lot of times saying no to even customer is very important in that sense withy don't be heavy hearted I would recommend in fact you know lot of time our teams use this mind strategy I should not be disclosing on this but you know lot of time we use the strategy you know if you need price I can suggest you even cheaper things employees

after couple of months right yeah [Music] absolutely you are aing your own leg that is the big point absolutely I think you know the worst or the best part about our industry is it's a recording game it's not one time game you know we can probably as it's going to happen every year the moment absolutely or Price sensitive IND that we know all of us know that okay at the time when you talk about it it's not going to work but it's always going to be in the brain of that client when you say him

very direct enough that no I cannot as you said couple of minutes back when you say no it's not going to be like that please choose another partner side of story discounted price that means you have a qualitative product pros and cons yeah absolutely that's definitely going to work if not at the first purchase but at the renewals absolutely yeah I would love to know some use cases around you know CRM implementation or you know the whole ecosystem implementation something that's probably you would like to talk about you know which helps us understand what is

the job of a partner how systems implemented in business if you can elaborate on that all right so see uh again I'll add up this point uh this there is one client uh technically not a client client of betrix they have taken solution from another partner but the way they wanted they could not Implement right okay now somehow we bumped into this client because of some referral right now this client said you know we are thinking out of bit going out of bits I said please help me understand what the situation is where are you

right now and then we'll fig fig out if it would not be possible in betrix upfront with all transparency I'll tell you not possible in BX theyve explained our the entire requirement in roughly two to three days in multiple sessions different different parts and then uh and what what was the requirement all about so it's an edtech right so they have uh they have their schooling system they wanted enrollment process uh they wanted registration process uh after uh after registration uh the payment of registration then enrollment process then fee collection then moving the uh student

to the LMS system for the further studies along with this they have decided because this is they are doing almost pan India major cities right now what they did is they they have uh they've hired marketing agencies to run a very good campaign throughout social media Facebook Instagram because this was b2c business and Google ads they were bumped into uh they were they were you know they were bombarded with the uh different kind of requirements from different places so they felt like language barrier M the the team members sitting in in Delhi may not be

able to attend the client from Chennai or maybe some other part of the country Kolkata right and the person on the other side may not be comfortable in the in Hindi or English right possible yeah so we have done the integration of telepon which is one function of betri like my operator and once this implementation is done so what they did is they have given the exess of BX user license to different call centers they have hired different call centers small call centers in different territories which are compatible on the local language and those leads

coming from social media channels are routing to those uh uh those particular users sitting on those channels so they have the entire track how many leads in the sales intelligence features of BX have the track that how many leads we have generated what is the ROI how it has been distributed to whom it has been distributed not only that with the help of telephon system in bitrix once integrated they have the record that how many calls have been made on the lead what was the turnaround right how many conversions were there so technically they have

decentralized most of their functionalities before the closure to different geographies using bitrix and telephon correct they have but their main office has all the picture M analytics giving all the picture how many calls made U missed call you know what is the activity on missed calls how soon we have called back all these things were there in bitrix just the matter you integrate telephone into it right interesting so this is how and the feedback was excellent they used the word I still recall they said Amit has a magic van right and uh you give him

time he'll do something for you I'm not naming myself I I I I give this uh you know title to my team who has actually done that wonderful job uh now in this entire I have come to know that they have decided of a budget of close to 30 35 lakh and get into Salesforce and I was I could not say that how much percentage like hardly 10% oh or not even 10% 1% I have charged to them for this entire job and they were very happy with this entire system that's it it's really magic

one that you're talking about we have a lot of use cases like that lot of use cases someday we should gather a couple of our partners and clients here and talk about it because ultimately at the end of the day is what you deliver yeah we always talk we have a buz but what we deliver yeah and I think you know this whole software world has become much and much integrated much and much comprehensive in a sense um I remember using softwares or crms early in my journey but now when we see the software it's

like so much of user experience so much about integration so much about happening everything at one place you know people are people are getting more you know demanding about it what do I need in a system what do I need in a business Etc people are appreciating you know the whole automation Journeys they seeing with the softwares Etc at the end true and do you think you know you know as a business owner I can say this you know we we often talk about systems that we use we often talk about tools that that's changing

our day-to-day life but we often are not thankful to Partners who's implementing that do you think you know it's uh underrated job it's a area where you know it's mostly a thankless job uh not thankless I must say there are clients who are very thankful that you you have done a wonderful job but yes there are clients there were clients uh uh who do not put fullest of a comma you should be knowing clearly what is this your business revolved all around what you need we have come across to many clients who you ask that

you know what is your scope of work let's design a scope of work because that is something which enables the partner and the client also when you're sitting on the table of delivery you can refer to that document right and then point by point it will be explained to you this has been done here this has been done there correct so this not only safeguards the client but also the partner if I have given you a commercial I said this much will be delivered right and it is part of a scope of work okay that

should be delivered otherwise before taking money out of your pocket I would say this would not be possible and this would be possible there is a workaround might increase or decrease cost so client should think that this document is something something you know which is very important now what happens generally if the client has a perspective that I would not put a full stop and comma in my job right so they would not discuss about the scope of work they will give you a very blurry picture you want that client relationship you would say yes

okay let's do I understood broadly now when you start working on those things one or the other things coming up and that happens in many of the cases when you committed the client for part payments so after this job is done almost client started adding up which is not part of scope earlier then just to see that this 50% or 20% whatever you committed that will be will be paid at at the time of delivery m is at risk so you keep on doing until unless you say okay boss for me it is fullest up

comma that is see give them a best solution for owners owners that's the reality of the looking at from my perspective solu true it's part of the game part of human nature meetings side solution of's playing the foul or down the line problem he's not going to call you as a friend or as that good connection that used to be there so chances of Rift are get in more and more so that's why the allinone solution is to meet keep meeting and uh that is very important we talked earlier as well when you asked me

a question that you said uh how does that CRM fit into that organization employee wise product wise and why should they embrace it so again the same pill for the same thing you have to meet you have to motivate your team you have to show them what you are using for what and why and if you are the solution provider like Amit you have to make it a habit have a monthly session with all of your good clients yeah just for nothing if they live in your city go to their office just to have a

cup of tea because at the end of the day we are humans Your solution is is my need but it's not my only need and this definition of need is going to get changed by every passing week yeah yeah absolutely interesting you know U there's such a wonderful ecosystem of Partners and software developers you know in India do you have any numbers how many you know such partners resell system integrators that we combine as one entity would be there in India how many organizations or people would be there it's going to take me months I'm

here for just couple of months and India is huge but it's interesting question maybe Amit is it in thousands is it in LA Amit any number obviously how many competitor of yours is there see as I said uh uh as in fact race has quoted right so there are different set of Partners there are certain Partners who are listed certain Partners who are not yet listed Bron partners are not getting listed not not brri combined entity overall how many how many people are selling softwares impl nowadays everyone everyone wants to be a partner correct because

you know after this pandemic right digitization of the businesses has become the need of the r right and uh people who understand technology right who understand business side also right so they they they found out this is an opportunity to enter into this Market provide some a few businesses a very good solution once you are on the track then you can you know you can get more more business you can get more network connectivity and all those things so I think after this time frame and definitely this startup era right so everyone is technology are

you learning AI as well I have I have two good examples of this about this partnership uh yesterday when I was traveling to Delhi in aircraft uh just before the takeoff I could see the message on LinkedIn big monologue ke obviously it's a good message right yeah I immediately forwarded the same message to my partner Department okay but he's into some kind of electricity fittings and all that okay it has nothing to do with tech but okay that's not the only Point here so my point of saying is that we encourage Partners even the interns

we call them we also make them build website by our web Builder if they don't have any website at all forget about the use cases interesting he's a kind of developer okay to be honest obiously contact just to share his messages what I'm going to do these days he's posting about bitrix I made this code it's working this way because we have open API rest open API interesting so uh recently connection sure just he drops me the messages what he's doing in the real world so recently Department he's gonna do wonders no we never know

I can be a partner students passs girls boys everybody marke chanels one man opportunities create one of the biggest countries in the world and Tech wise support wise service sector wise the one number one in reality opportunities shortcuts I'm not talking about only l maximum we can say back hello that's itut of students let me see what I can do for you let me see what I could do for you in future okay if I have my contacts I'll try my best all the customer wordss J please spend your 10 10 minutes 20 minutes because

you anyway spend hours on Facebook or any other platform see learn the things and definitely there is money you don't need regulation you don't need certification you don't need to pass any kind of exam m you simply start learning or management position it's our duty if we talk on these kind of platforms which we cannot do every day we have to give this message millions or hundreds or thousands could be listening to us later so please do it yeah absolutely but you know that brings me to one important question I don't know how comfortable you

would be but give me a ballpark number how much money a partner is able to make just in cont with what you said how do you see this opportunity there is no end there is no end definitely there is no end but typically a start figure somebody this is for audience because we spoke about this is a new market opportunity as well to how much you know for people to understand how much they can earn if they become you knowof a consultant part one important Point percent wise Revenue [Music] sharewise around 95,000 45,000 something like

that roughly single customer now the 45 is the salary let's not be at end it's a business you can expand it like a business so 20,000 say 40,000 50,000 100,000 it depends yeah it depends baky manfu in one other waysapp Tel C CRM website building the opportunities are huge sure sure my end of the question uh to you Amit is uh how many softwares are you selling at the point how many companies you are partner of in case of CRM the tricks in case of uh telepon my operator and ccpl and uh in case of

WhatsApp uh we are partner with WhatApp and chat app so those Partnerships yes all those Partnerships technically revolve around that how we can complement BX yeah so as I've given example if client ask team member functionality is there M but you need to purchase my operator get this integrated you'll get all those features not only those features the backend metrix has provided you the functionality to analyze all those activities there is a function which records the call my system will record the call push it right I'll go to that client contact that deal which is

going on of that relationship manager I'll I'll I'll see through entire Journey when it has been created who team member what activity they have performed what tax task they have performed what email they have sent what WhatsApp they have sent what call they have made whether it was inbound call outbound call of my operator platform if it is then what was what has been discussed so you can hear through so neither your team member nor your client can actually you know can you actually tell you some other story which is not right so this way

you can Safeguard team m knowled so this system enables you to understand his team member knowledge let them let let us give them knowledge training those respect there is some misunderstanding let me clarify and we'll get it sorted but now client knows that this is recorded So this is how this entire system works different different products to complement metrix very pocket friendly let them spend on those part there is one team member can give you automation somebody attending to it the moment I'll go out of this client right office or prise I'll just make a

call from there with the notification also interes my operator install it is an inter interconnected system where we need different fragments to patch up and create an entire system for you so you are able to integrate different ecosystem that a business need into one unified solution and get it working in the business true that's very interesting I think had a lovely Insight around how Partners work though you know this is primary for audience we have been working with Partners uh we understand the importance of partner ecos system in India you know how they are able

to really Implement on ground on real use cases while we as a software companies you know we build softwares we have customers but to get it really really benefited out of it businesses need Partners like you but thanks for sharing all the insights I think it'll be very useful for our guest today you know we had a lovely discussion today and picked up your both insight and think you know lot of I think Partners would be seeing this video along with business owner especially point I think you know which uh I think you going to

be useful for a lot of business owners why they need partner in the first place the value of partner in the whole ecosystem bring in the first place yeah true thanks anit thanks for in fact thanks for giving us the opportunity to reach out to Masters and let let them know that you know uh what is the software provider what is uh you know what are what are Partners how they work and how they actually collectively can give you benefit for your business absolutely absolutely thanks thank you have a nice time thank you so much

wonderful