in a recent video I asked you a very important question are you using YouTube or is YouTube using you based on the feedback and the comments it appears that quite a few of you feel like YouTube is using you what I mean by that is that you're putting all this time energy and effort into creating content but you aren't really seeing much of a return or a reward from that work so I've been using YouTube for my business and to attract and magnetize ideal clients even when I'm not working for a very long time I
created a very specific strategy that turns viewers into ideal science for your business and I've taught thousands of people all over the world in 47 different countries the same strategy and I thought it' be really helpful and valuable to break down exactly how I use this strategy and specifically how it generated $178,000 in Revenue in just 5 days from one YouTube video recently and like I said this isn't just Theory this is what I've been implementing for myself from my clients for years like Chelsea an oil painter who has scaled her online course business to
multiple six figures using yoube Kitty Woodley a veterinarian who's generated Le in clients on autopilot from her channel for years now and most recently Denver who turned 400 subscribers into $155,000 in Revenue in just 5 and a half weeks and has a booked solid calendar of high quality leads but how how do you do it first it's really important to understand how YouTube works as a business owner you are either going to be working for the algorithm to give you views subscribers and likes or you are going to work the algorithm to put you in
front of Ideal clients all day long so how do you do that well first we need to understand the four key pillars of cracking the code on YouTube if you're serious about monetizing your expertise this is what we do and like I said we've helped thousands of people do this to date and I put together a free ebook with the 10 steps to scale your skill set and 10x your impact without trading time for money comment below with ebook and we will comment and respond back with the link to download it for free this is
the strategy that I created and have implemented with my clients so it breaks down to the code method it starts with content which means you're creating content that is highly relevant to your ideal client not for everyone only for your ideal client which will make sense in just a second from there you optimize so you ensure before you even create the content you know how to optimize every single aspect of your content for YouTube so that it is seen inside the algorithm by more of your ideal clients from there you develop the content which means
that you going into writing filming and editing the video for high performance High retention and a high click-through rate and from there a really important factor that is often overlooked is called expand and this is where you distribute your video once it's uploaded to YouTube onto other platforms so that you are expanding your reach outside of just YouTube to a relevant audience elsewhere that sends positive signals to the algorithm that you are being seen and your content is being seen and consumed by your ideal client which helps the algorithm understand who to show your content
to and the magic of this is once you understand that process and every detail within it then you are set up for triggering the algorithm having the algorithm work for you having YouTube work for you with what we call and coin the YouTube flywheel so it starts with making sure you know your ideal client inside and out and making relevant content for that client and viewer from there what happen Happ s is the algorithm then categorizes your channel to be the authority on that topic whether you have a big or a small audience it knows
that you are trying to reach that specific viewer so it starts to help you using its internal traffic sources to reach more of that ideal client and viewer this brings me to the concept of low views and high conversion so I'm going to walk you through the three different categories of audiences on YouTube for any channel when you're using this as a business and how you want to leverage your content to reach each of of those categories and it will perfectly depict why lower views can equal more clients and more sales for your business so
better understand cold leads are newer to why they would need help at all and they're just window shopping right now beginner and Broad style content appeals most to them and the purpose of cold content tends to be more brand awareness than actually generating clients warm tends to be someone who has done a bit of research and is looking for help but lacks any urgency slightly more advanced content appeals best to them hot leads tend to be right at the point of pain and urgency where they're eager to invest in a solution so hyper targeted content
that appeals to exactly the paino and the urgency that they have when they're ready to invest works best and converts incredibly well turning your hottest content and your most specific content with most likely the lowest views into the content that will generate the most ideal clients and convert into the most clients and I did mention this in my last video and it's really important to understand that you have to the Bare Bones Foundation of leveraging YouTube for a business is you have to pair your content with a call to action now this gets a little
bit nuanced when you understand there are three different categories of audiences cold you would want to send to a lead magnet eBook PDF something that's easy to consume warm you would want to send something that's a little bit more of an investment of their time so that they can watch a webinar or a video sales letter and truly become educated on why they need need the solution you have to offer and hot you would send directly to your conversion site whether that is to purchase on a sales page or to book a call on your
calendar to apply for your program now this is important if you don't have a webinar a vssl an ebook a guide a PDF that doesn't mean you shouldn't be creating content on YouTube and it doesn't mean that you shouldn't have a call to action simply put when you're in that place and you don't have those assets you just want to send people directly to purchase what this will do regardless of the type of content you're cre creating is it's probably going to generate way more volume for you in terms of buyers or potential clients it
just may mean that you're dealing with a little bit of lower quality or more fluctuations in quality because you're not sending people through a webinar a vssl a guide to educate them before they book that call or before they purchase but if your goal is volume of sales then just send people directly to purchase for now and now seeing visually what these audiences look like it's important to note that when you do make colder content or warmer content you are just lengthening and extending the sales cycle so it will take longer to take someone from
viewer of your content to potential client which is why I encourage especially when you're in the new stages of your business to make hot hyper targeted content for your ideal client because that way you are going to attract the eyeballs of people who are really ready to invest and you're going to be able to get your first clients in the door gather social proof and results and then scale from there so when it comes to your content and choosing a call to action the best way to do so is to really bring it back to
your business goals and where your business is at currently if you're looking for volume like I said send people direct to the purchase or to apply to get on a call with you or a team member if you have really solid lead flow then you don't necessarily have to do that you can make your call to action a little further back in the sales cycle so for example the video that I mentioned that generated $178,000 in 5 days in our business no launch complet completely organically just another week in our business we sent people to
a lead magnet and the reason is that our calendar tends to be fairly full and we have really solid lead flow therefore it's more beneficial for us to send people to a lead magnet to educate them before they are able to then book a call so add a little bit of friction increase call Quality but decrease call volume so the process of taking those viewers on that video to a client looked like this YouTube video to relevant lead magnet to email sequence to invitation to apply and book a call to speaking with a member of
our team to discern whether or not we are the right fit and that will either turn into that person becoming a client or not we are very Discerning with the folks that we do inite invite into our program so we always require that we speak to people on a call before we actually invite them into our program so it's really interesting to see how those numbers Break Down based on the call to action that we provided so you can see that earlier in the week we had had slightly lower numbers so Monday 16,800 Tuesday 25,800
and Wednesday 16,800 and then on Thursday 2 days after the release of the YouTube video and providing the call Action to the lead magnet so that means people are now getting the email sequence to encourage them to book a call with us we see a big spike of clients and the same thing happens on Friday and what you'll notice is that video didn't have a huge number of views it actually performed pretty average for my channel but the views it did get were super high quality and very targeted ideal clients because this is a specific
topic and pain point and obstacle that our potential clients deal with which also meant that when folks were watching this video they were paying very close attention and that led to a really solid retention rate on the video which means when somebody clicks on your video how long are they actually watching which is for me the most important metric you need to be monitoring on your YouTube channel this is why views aren't the best metric to measure as a business owner using YouTube the two most important metrics to measure are like I said retention ideally
above 40% and your CTR should ideally sit between 4 to 10% or above but here's what you need to watch out for if you get a super high CTR it can lead to low retention because if you get a very high CTR from people who aren't actually invested in that topic it's more of a broad cold audience it's actually going to bring in the wrong viewer so it will kill your retention on that video and then it will kill the performance of that video because ultimately what YouTube is looking for is yes they want to
see a high CTR but if people aren't watching the content then it's not doing YouTube any favors either they're not generating a ton of revenue from that video in terms of AD revenue and so therefore it's not going to be something that they're going to ultimately push so retention is the number one factor and Metric for success and to be seen by more of your ideal clients and viewers and have the algor than work for you above anything else and the final piece that I always look at is qualitative feedback which means are you getting
comments on your videos and what are those comments saying is it a one-word response or are people really putting thought into their comments if they are putting thought into their comments you're getting a sentence to three to four that means those folks that are watching are really targeted and they're very very invested in what you do and getting the solution that you provide which is a great sign for your channel and your business and that is why it's so important as I mentioned to create only relevant content for your ideal client because if we reach
an audience like I said that isn't really interested in what you do and what you're talking about ultimately it's just going to send negative signals to the algorithm it's going to confuse the algorithm and your content is not going to be able to perform or sustain long term so a small targeted audience is much more valuable than a broad viral big audience and this brings me to a concept I call dollar per view so with the numbers if I look at that video it generated $178,200 with 7,300 views which means that each you was worth
$24 now if you compare and contrast that to these numbers let's say you make $3,000 for 100,000 views that equals 3 cents per view do you know where that equation comes from that equation comes from the average amount that a YouTuber is making strictly from monetizing through AdSense on YouTube so that really paints a clear picture of you can either leave it up to the algorithm and to monetizing through AdSense or you can take back control as a business owner and use YouTube for your business if you're serious about monetizing your expertise and becoming the
authority in your industry this is what we do I put together a free ebook with the 10 steps to scale your skill set and 10x your impact without trading time for money just comment ebook below this video and we will reply with the link to download it for free so a big key takeaway here is that the higher your dollar per view is the more targeted your viewers are and that's a really good indication for your business because it means that you're making content that's resonating with your most ideal client which will then convert into
more clients for your business so more views is not necessarily the goal targeted views is the goal that's why it's important to understand as a business owner you are not on this platform to entertain and serve everybody you are here to provide value and serve the folks who need you most and are most targeted for what you have to offer and that's why we always go back to the three phases of really being able to lever to platform like YouTube and to be able to grow an online education business which is what we support people
in doing starts with mastering what you do and then having a unique method that you can teach other people based on your expertise and from there being able to Mentor people at scale and be able to serve and impact folks all over the world through your online education business which also provides you with Incredible unfair Advantage there are so many content creators on YouTube and so much information on this platform but as a true Authority and a master of what you do you can leverage your credibility and social proof and client results in your content
to build a lot of trust because people want to find someone they can actually trust online I know because it's a wild world here and the more social proof the more credibility you can share in your content the more positions you as that goto trustworthy number one Authority in your space so it's important to remember that every video you post on this platform can turn into its own Evergreen Sales Machine and will continue to work for you to generate leads and clients on autopilot every single day when you're not working and the number one reason
for that is because this is a search platform so your clients are out there with problems challenges frustrations and they are typing into the search bar looking for solutions to those problems and looking for Content that's relevant to them that's helpful to them and by not showing up and not creating content that's relevant to them you're being missed by the people who need you the most so it really is about quality versus quantity and when I say quality I don't mean you have to have highly produced videos by any means a lot of our clients
just film with a webcam in their room but when I say quality I mean highly valuable content for your ideal client that makes a difference to them and makes an impact on them that turns into lifelong loyal clients that is why aligned growth trumps viral growth every day especially as a business because if you try and grow on a viral scale and reach everybody with your channel you are ultimately going to create chaos and not reach anybody when you try to reach everyone you reach no one so again bring it back to the flywheel concept
it starts with that ideal viewer and making relevant content for that viewer from there the algorithm then learns your channel and what category they want to put you in and it's starts using its internal traffic sources like browse suggested search to position you in front of more of those ideal viewers and clients without you having to do any more work and that's when the flywheel really starts to work for you and the magic of YouTube really becomes unlocked so don't forget if you're serious about this be sure to grab my ebook with the 10 steps
to scale your skill set and 10x your impact without trading time for money I call it our bulletproof business plan you can comment ebook below and we will send you the link to download it right now or you can go to the link in the description and download it for free right now thank you so much for watching I'll see you in the next one
