point six resell the people you've already sold to it's the easiest money you'll ever make so in t2 television when we because obviously we knew we weren't making money when [ __ ] was getting hard what we do is we were selling these 18 19 grand deals and one of the reasons we survived so long is we get people to sign up pay 18 19 grand make their advert show them their advert hope they loved it and if they love their advert then we try and sell a bonus airtime package we come at them and
say by the way we've got a really big purchase coming up from mcdonald's some [ __ ] and we're getting airtime extremely cheap and for only an extra five grand we can do an extra 100 spots on tv some garbage some [ __ ] and try and sell them this extra package and this package had some profit in it for us the spots we'd given would be in the middle of the night cheap [ __ ] and this was our only chance to make any profit so they said no to this we did all the
work for effectively nothing they said yes we'd make we'd sell it for five and it was like four grand profit that's how we were surviving so if we tried to put that in at the front end and sell 24 25 grand packages we couldn't sell it but if we sold them at 19 and then tried to upsell them later we had about 60 70 upsell rate if people like their advert so the easiest money you'll ever make is selling to people who have already bought from you before as long as you relatively fulfilled your deal
so we we did it after the advert we didn't we never tried to sell it to them before they saw the advert because then it was much harder to sell so if you do a good job or a half good job the best customers you're going to have have are people who've already bought from you before you should already know this about business this is a very easy one but it's so much easier to sell to someone who's already bought from you that is to sell to someone new a lot of you watching this may
have already bought something from me before congratulations you must know a lot of [ __ ] but it's very very important it's very very true so i get a lot i know a lot of people with a lot of different businesses and they all call me up for advice and one of the first things i had a guy called me up about two months ago and he was saying he's struggling for cash he asked me to borrow money and i said i won't say who he is or what his business is because you'll know some
of you will know so to protect him i was like well okay how much you need he's like 200 grand so how many customers do you have because all in all we all know how many customers are on your database you guys are about 10 000. like bro there's your 200 grand put together a [ __ ] email campaign do a huge discount don't let you don't have to let it leak out into the public let them pay full price these people have bought from you before put it all together pow and blast it out
there's your 200 grand what do you need me for these people have bought from you before and you delivered there's your money your money's sitting right there go get it so easy to sell to people who have already bought from you before you did a half good job in business you don't need to sell to tons of people if you can sell to the same people over and over again and it's much easier to sell to the same people over and over again than it is to keep finding new people keep that in mind especially
during times when you need cash or you're trying to raise cash or you want to increase cash flow the first thing you should do if you have a company and you're making a bit of money making a little bit money and you go you know i want to make some more what can i do don't look at advertising more don't look at getting new customers don't look at a new product launch the first thing you should do is go is there anything i've already got that i can resell to people who have already bought from
me and that is the easiest money you're ever going to make don't forget that because you'll need that at certain points in your business career you're going to need to be able to pull that ace at your sleeve and generate money from thin air keep in mind that's point six right point seven this is another one that goes back to point two and point three but this is really important don't get legal before you get rich this is super important we're talking about hustling here i'm telling you the hacks to becoming rich do not get
legal before you are rich you can fix your legal [ __ ] when you've already made money it's a shame i've deleted my or erased my beautiful makeup diagram but it's very sim similar to what we were saying earlier i know so many people who have registered a company registered for vat registered with the tax man already have an accountant and haven't made any money yet i in most of my companies will make a million dollars before i'll even consider [ __ ] around with a tax form talking to an accountant or registering any [
__ ] companies all that [ __ ] is on the later base until you have proved the viability of your company and you have money coming in when you're rich and you have money in the bank then worry about that stuff do not waste your time energy and money doing all that legal crap before you know anything about whether your business is going to work or not don't do that it's the it's it's counterproductive and it's expensive and it's a time sink if every time i had to start a company or an idea i had
to go register a company get an accountant do tax forms do vat forms what a waste of time i've started maybe 100 companies in my life 20 of them made money you tell me 80 times i would have to [ __ ] around don't do that i know so many people who have a company legally but don't have a company in reality because it exists as a legal entity but it does not provide cash a company provides cash if you're a street drug dealer you own a company much more than the guy with all the
legal entities which ain't making money do not we're hustlers here it's the hustlers university do not confuse this money in what's the lessons i've been teaching you money in where's the money in legal [ __ ] is a cost we're not interested in costs until we've seen the money in do not get legal before you get rich you do not need any legal [ __ ] you need a website a domain name and you that's it you do not need any legal [ __ ] before you get rich don't make that [ __ ] mistake
the reason people do that is because it makes them feel better it makes them feel better because then they feel like they have a company so people go i want to start a company they don't know what to do and they don't know how to make money so they think well if i spend money and set it all up legally then it's then i've got a company then they feel better inside like they've achieved something when really they've achieved nothing because they're still not making money don't fall into these traps so you can walk around
telling everyone you have a company because you spent money anyone can spend money making money is hard spending money is [ __ ] easy do not do that vanity i own a company on paper garbage [ __ ] all that off until money's coming in the bank do not get legal before you get rich extremely important point nine use what you got so this comes down to one of the ideas for how what idea of a business to run so i just gave you the example of the 15 year old cousin who can make websites
now you're on a website company or your 15 year old cousin who can do i don't know [ __ ] who knows what he can do he can mow lawns every 15 year old could mow lawns now you have a lawn mowing business bang tell his stupid ass to go deliver some flyers drive him around your car play some two-pack chill out in your car text some [ __ ] drive it five miles an hour let him drop off all the leaflets and then let him know all the lawns you collect all the money and
just pay him a percentage bang you now own a lawnmower lawn moaning company congratulations use what you got i made a lot of money with webcam girls if you're watching this you don't know that webcam girls you can go to chatrebate.com you see girls on there on webcam getting naked talking to dudes taking money that made me millions and millions of dollars i came up with that idea by sticking to this principle use what you've got so right now if you're sitting there make a list of everything you have and i mean everything you have
a house you say it's rented you have a car it's on lease you have uh physical strength let's say you're a strong guy when i was making my list i was writing everything i was like well i've got six girlfriends six girlfriends so okay strip how can girls make me money strip club but that takes money to set up remember costs money in strip club i cannot i cannot get money in in a strip club without a club so i looked at all the costs for a strip club and realized it's too expensive before i
could get money in it's too big a risk remember it's too much risk i can lose 3 400 grand can't risk that how can i get money in how can i get money in for having hot girls without spending money out so my first idea was strip club but i looked at all the costs okay so how why do men send why do men spend money on girls in strip club because girls are beautiful they get to look at the girls see some titties that are how can i do that without the club well the
internet if i put them on the internet it's cheap this is literally how i thought i stuck to my business principles okay it's cheap start looking up bound discovered the webcam websites all right so i've already got the girls i've already got a laptop i've already got the internet bang the day i had the webcam idea the same day i was making money i didn't spend any money but i was making new money because i refused to allow myself to spend then i started making new money in with the webcam because i knew i had
the internet i knew i had laptops i knew i had girls use what you've got look around you what people do you have does your old mother need a new job maybe she's at home and she's bored and she wants to maybe she'll mail things for you i don't [ __ ] know do you have cousins nieces nephews do you have a girlfriend who has nothing to do use what you have people things you have make a [ __ ] long ass list and you'll start thinking of ideas business ideas and they're gonna come to
you like the strip club came to me but then you're gonna sit there and go okay this is a good idea but i can't afford that but then you're gonna go back to the other lessons i've taught you okay this is how much it would cost to set up that way but how can i get the money in that this would generate without all the costs and if you do that and you sit there with a piece of paper and you write everything down and you stick to the principles i've taught you so far about
how to start businesses you may find a business you can start for a couple grand you've already got your staff a couple grand you've got an idea you try it doesn't work lost a couple grand does work bang you're rich that simple if it starts to work speed speed speed speed more more more less than one it's really not that complicated this is how hustlers get rich it's really really simple so use what you got a lot of you already have things you can use you just don't use them uber is another one man uber
is a [ __ ] perfect one so i know uber doesn't pay very much at all i know that but you know everyone loves to do when they first get their driving license drive maybe you have a 17 year old cousin or some [ __ ] he's just learnt to drive get his ass on uber rent a car find a way to rent a car with unlimited mileage per month tell him he's gonna do 10 hours of uber a day to train how to drive lie to his ass and say that you in the uber
app you can track and make sure he ain't breaking the speed limit so he drives safe put his ass on uber pay for his gas and keep and give him half the money and keep half of yourself bang done set him up get him ready this this is [ __ ] i didn't plan i'm just telling you things off the top of my head because this is how i think as a hustler i don't i don't need to sit and think i just know there's money and i find a way to get the money that's
how i am so right now you've got cousins out there who aren't driving uber if you can convince them to drive uber well then why don't they do it without you easy you can talk some [ __ ] make some [ __ ] up hey have you got an uber account no i'll set it all up for you because it's complicated and there's some tax i'll handle the tax don't pay no tax just lie blah blah blah get them an uber get them in cars bang bang bang take the money done what are you waiting
for use what you got you've already got people there's cars there's things happening you're just not doing anything look around make a full list of what you have stick to the business principles and find a way to get money in without spending money out and you won't lose that's what i did with the webcam company and it made me millions of dollars millions i ended up with huge numbers of girls all because one girl i started with one girl made money bought another laptop got another girl two girls made money bought a bigger apartment three
girls four girls five girls bang bang bang bang before you know i had a [ __ ] empire of women because i stuck to my business principles i never i never spent money i didn't make first i never for my webcam company which ended up generating over seven million dollars i never once ever spent money that i hadn't made i didn't spend a dollar out of my pocket that i hadn't already made first from the webcam company i started that from xero just like i started my advertising agency zero and this is why when people
come to me and go i want to start a business i need an investment i sit there and think you don't know about business because if you knew about business and your idea was really good you wouldn't need my money you'd pull it off for zero if you're talented and your id is good you don't need money so if you can't make it work for zero or for very little then it probably wouldn't work anyway and you just lose a whole bunch of money because if it would work if it's a good idea and it
will work then money will start coming in fast and you'll have the money you need if no one's sending you money in to give you the money you need then the idea doesn't work anyway so if i put these hoes on like hose i take that back it's horrible if i put these chicks on cam and no one was paying them then they weren't hot enough to be in a strip club were they luckily they were i know my girls are hot that's just an example this way i get to find out if they're good
enough for free this way i get to find out if they're good enough for 2 300 grand think about it use what you've got you've already got shout there you're just lazy point 10 staff i know a lot of people who are starting companies or they want to start business the first thing they say is i need an assistant or i need this or i need that member of staff staff need a clear objective so here is the very simple magic rule for staff staff either make you money or save you time that's a clog
in case you're wondering or you don't need them so a salesman a sales staff will sell things and bring money in you'll be able to sit there and see exactly each week how much money that member of staff made you and you'll be able to make sure that he made you more than he cost you fine other members of staff are going to save you time even if it's a general assistant or pa you'll be able to see the time saved with the tasks they've given and you need to be able to sit down with
a piece of paper once a month once every couple weeks whatever and audit your staff staff member how much money do they make how much do they cost positive or negative staff member what tasks did they complete how much longer from my life would it take in me to do those tasks is it worth the money because if you could have done those tasks in your free time where you spent watching tv then you don't need that [ __ ] member of staff fire them and save the cash you have to audit your staff very
specifically by this method they either save you time or they make you money or you don't need them now anyone who's worked any kind of job knows if you go into any kind of company most people are doing nothing i've worked so many jobs and everyone did nothing in fact i had a job at a company selling advertising after i left the after t2 failed i got a job at another company selling websites and all this kind of advertising and i spent three of my five days a week reading wikipedia because i didn't care because
i had a basic and it was enough and i was and by then i was training to be a world champion i was tired all the time so i didn't give a [ __ ] and no one called me up on it no one noticed three days a week i did nothing but read wikipedia pages because i couldn't access facebook it was interesting that is literally the level of laziness most people experience if you take out coffee breaks cigarette breaks chit chatting in the office most people do [ __ ] nothing i'm very sure you
could fire 50 of the people in nearly any company and the company would be just fine if the other 50 did some real work everyone's lazy big companies are inefficient because they haven't got time to do this but you're not gonna have a big company you're a hustler you're gonna have a few members of staff you're gonna make millions of dollars and you're gonna make sure that you're either making you money or they're saving you time now the amount of time they're saving you isn't enough or they're not making enough money to cover their wages
they gotta go there is you gotta be ruthless in this game but this is how staff this is the magic formula of staff so when people say to me i wanna start a company i need a assistant i see an assistant to do what oh just to help me with things what things what things will they help with how long do those things take how much time is that going to save you and why do you not have the time to do them yourself because you want to watch tv because you need to relax because
you're afraid you'll burn out shut up it's garbage it's all garbage you want to feel important and tell someone what to do that's not how you get rich this is the magic staff formula do they make me money do they save me time write it all [ __ ] down work it out and if it ain't good enough they gotta go simple that is how you manage staff because i get asked so many questions about staff making money save me time done another thing that's important with staff is you have to teach staff your business
ethics so whenever i have a member of staff i've argued with staff plenty of times because everything must be done quickly but that is how i work that is how i want them to work now i am a hundred percent certain that even if it's only by one percent the fact that i am uncompromising in the fact i want things quickly things get done quickly or quicker if i didn't say anything it may take 10 seconds if i complain it may take nine seconds it may only be a tiny saving but that is how i
work that is how the people i work with i want them to work speed is everything so when you get new members of staff on board as well make sure they understand your business principles especially number one because that is your business mantra speed so if you have a salesman and he's selling and he's doing fantastic that's good you can sit him down and say you know what you're doing a fantastic job you're making lots of money i'm very very proud of you look you're making this this this this you've done really well though you're
making targets only one thing i want to talk about how quickly you work i'm like what do you mean i'm hitting target yeah you are hitting target but when you're inputting information to the system i think we can get that done quicker there must be a faster way we can get that done free up his time if he does things quicker he has more free time to sell more products he'll make more money speed no one ever works fast enough when i was fighting jab cross the basics is never quick enough it has to be
quicker has to be quicker in fighting there's no such thing as too quick everything must be faster all of the time it's the same in your business all of the time faster all of it all the time if your assistant is saving you time if they work faster they save you more time because they have more time to do more things to save you time faster all the time so even if they're both performing you still have to re-incentivize and re-illiterate point one point one is super super important if you do that you're gonna get
more out of your staff more money's gonna be made more works can get done it's better for everyone as a whole i learned this business i learned this we're gonna come i'm probably some of these points will overlapped but before television i worked as a fishmonger when i was 15 was my first job and i used to carry boxes of ice and uh fish at six o'clock in the morning on the market [ __ ] job in the middle of winter carrying ice six in the morning is minus five it's horrible your hands are shaking
it's a horrible job and i got paid no money but i did it because i wanted money so if i'll do that at 15 your 15 year old nephew will make a [ __ ] website so i used to get up at five run from where i lived in luton to the town center market run because i didn't have a [ __ ] car work 10 hours and then run home that's how much energy you have when you're young that's what i did and the person i worked for was my uncle my uncle worked there
his name was keith and he always used to tell me faster faster faster faster and i was always trying to move these blocks of fish as quickly as possible and one when i was moving all the boxes i'd say yeah but if i finish it all what's the rush i'm here till five o'clock he goes no no faster faster faster he'd always push me to finish and then if i finished everything i'd have maybe three hours left if i did if i walked it would take me to ten hours if i ran like crazy it
would take me seven hours so i'd have three hours spare i say now what do i do he goes there's always work to do find work to do what do you mean find work to do let's find work to do fine work if i see you standing around i'm gonna get angry find work that's what you used to say i'd end up sweeping the floor or wiping the walls cleaning the walls some dumb [ __ ] but he was right i'm gonna come to this point later on if you do things quickly you have more
time to find work to do and finding work to do adds up i swept the floor i wiped the walls maybe someone came in saw the nice clean pristine walls and bought some fish they wouldn't have otherwise bought if there's a tiny mark on the walls who knows the point is the work got done quicker because i was being pushed to be fast it got done and then more work happened even if it was menial work more work happened in the same time frame more work got done that made me more valuable as a staff
member that's how he valued me you've got to be the same right that's the first 10 lessons we have 90 more the first 10 lessons of the hustlers university i bet you're sitting there already and your mind's blown you're sitting there like whoa i've learned so much i didn't think of it that way tate you're a genius i know i know we have 90 more we've just begun if you've watched this video once i recommend watching it two or three times these things need to sink in like second nature to you you need to be
able to recite them one by one we've talked about how you start companies what you're prioritizing a company how you make sure everything's done quickly and why that's so important how you manage staff how you find ideas to relaunch companies what members of staff you can get we've covered all this in the first 10 points this alone is enough this alone is worth the value what i've taught you and we've just begun the first 10 points of the hustle's university if you watch this video i recommend you watch it two or three more times before
you even move on to number two if you want to move on to number two do it but you need to pay attention to these because they are the basis of everything i'm going to teach you here on after
