the thing that people don't always realize is video by its nature as a format is actually really challenging for all the older social networks it puts a lot of downward pressure on the ads business because if you watch one video for 10 seconds you would have before you know scrolled through four posts and probably seen an ad actually video tends to be good for time spent and bad for everything else bad for Revenue but for comments bad for likes bad for sends Etc what works about reels because we have the inbox integrated into Instagram is
this sort of flywheel you consume things you send them to friends then you start a conversation maybe they use Instagram more they want to check out what's going on today they discover something they send it back to you or to another friend
