if you click this video thinking that I'm going to show you 10 winning products then you're wrong I'm not going to be showing you any winning products today and instead I'm want to show you guys how to spot winning products when you're going through AliExpress this is the Ecom Zone and welcome back to another video and you're probably wondering why I'm not going to show you 10 winning products well the simple answer is because everyone is going to be selling the same saturated products that someone online told them to sell it just doesn't make sense
guys and there'll probably be products that you have zero interest in and you experience buy out if you were to set up a store for them so what usually happens is beginners will proceed to build a generic store and run ads for these so-called winning products that gurus mentioned online after a while they'll probably fail and wonder why they failing while someone else's store is supposedly making money because some website says this store is making a couple thousands a month does this sound like you then continue watching this video because I'm going to help you
guys find your winning products but the goal is to find 10 products within a niche that you have an interest in find trending products that are already winners and find untapped products that have potential to become a winner that way your Niche store will have products that are already winning and also products that you can test and scale and be the first to be in that market we then filter your product list by rating them out of 100 points so let's get to it so the first question is is there a demand in the market
for your product research if there's an existing demand for the product you P are there many reviews online for your product use tools like Google Trends alexpress top sellers B's and Amazon best sellers to spot Trends use social media platforms like Tik Tok and Instagram to gauge popularity so if it's very popular rate out 10 if it's not popular rate one so the next point is how saturated is this product that you found you want to check for competition you find products easily on Amazon and you see other drop shippers scaling it to the moon
already then you should stay far away from these products if a product is oversaturated in a certain country it'll be challenging to stand out and make sales look for balance between demand and competition so rank that product one out of 10 one being very saturated and 10 being not so saturated so what are the profit margins you want to calculate the potential profit margins for your products usually you work it out by using cost of goods plus shipping fees times a markup equals your sale price I recommend people start with a 3X markup when and
Drop Shipping and it really depends on your product cost let's say your product cost is like $5 then I would actually bump this up to 4X markups this because it's so cheap that you really want a bigger margin on them if there a product that has a $20 cost then a 2.5x markup is fine and a 3X as well this is to cover advertising costs taxes fees returns chargebacks and any other cost that comes up when you're running this business however you also need to think about the perceived value of your products if it doesn't
allow you to have a 4X markup and it only allows you have a 2X markup then you need to take this into account when you rank your products so a low markup will have a rating of one and a high markup of 3x plus will have a rating of 10 so on to the fourth Factor the impulse buy and decision the ideal scenario when Drop Shipping and running ads on Facebook or Tik Tok is that you want your customers to see your ad they like your ad instantly and they buy the product on your website
without doing any research on other marketplaces like Amazon or Google so you're going to have to ask yourself will your customer want to buy it as soon as they see your product will your customers need to think about their finances before spending money on your product usually any product that you're selling above $50 will get the customer thinking before they actually make the purchase also ask yourself how appealing is your product to your audience R so now we're going to rank your product 1 to 10 one being won't buy instantly and 10 being will impulse
buy next point is having a w Factor how unique is your product will your customers say wow when they see your product or smart ad creative determine what sets your product apart from similar products and if it's easy accessible elsewhere customers might not choose your store for example if you can find like a dog hairbrush on your store you can find a similar one down the street then it's probably not worth selling it this why I should always try to find products that have a while Factor rank this product out of 1 to 10 one
being not so unique and 10 being very unique so next is does it solve a problem does a product you find solve a big or small problem is the problem big enough for customers to care about and does your product help with pain stress or remove inefficiencies in their life you should always ask these questions to yourself when finding products you do not have to find products that solves problems it's just better if you did does your product enhance well-being convenience safety or Comfort how big of an audience could use this product does a product
require a lot of convincing to sell the more convincing required harder it is to get a sale so rank your product 1 to 10 1 being does not solve a problem and 10 being solves a problem so for those who made it to the middle of this video I do have a special announcement I will be live streaming on Thursday 1st of February on YouTube you can ask me any and I'll review your stores so the live stream will last the length of how many subscribers I have Times by 1 second so right now I
have 2,800 subscribers each subscriber equals 1 second which is about 50 minutes or hour so the more subscribers I get the longer I'm going to live stream so back to this video how hard is it to find your products so ask yourself whether your customer can find your products down the road if your products can be found down the road then I wouldn't suggest selling it if a similar product can also be found locally then I would avoid it too it also depends on how easy it is to find locally keep in mind different countries
and markets have different products locally so rank your product 1 to 10 one being found locally and being not local at all are there any advertising restrictions for your products check Facebook and Tik Tok policies if you haven't already and avoid selling products that you can't advertise like weapons adult related products gambling drugs Alcohol Tobacco Healthcare products supplements and more now rank your product 1 to 10 one being restricted and 10 being not restricted next point is is it a seasonal product is your product for a certain occasion like Valentine's Halloween or Christmas I don't
recommend creating stores dedicated to a specific season or event so if you set up a store for Christmas then you're probably not going to be using it for the rest of the year except for Christmas this is quite unsustainable in the long run and you don't have a long-term income stream throughout the year and you also have fees all year round only for you to run as in Christmas so now rank your product 1 to 10 one being is a seasonal product and 10 being not so seasonal ask yourself would you buy it would you
personally buy this product yourself do you see yourself using this product yourself and do you have an interest in the product the reason why it's important to have some sort of interest in your products is because someone who is passionate about their Niche or products or higher chance of succeeding and won't experience buying out anytime soon rank your products 1 to 10 is one being not so interested in your products and 10 being interested now that we have finished ranking your products it's time to make a decision whether to sell it or not remember guys
this is just a rough guideline for you to make a decision avoid products that receive 0 to 30 points consider products that receive 31 to 60 points and sell products that received 61 to 100 points hopefully this ranking system helps you find your winning products and that's it for this video today guys thank you for watching I hope that helped I also recently set up my socials on Instagram and Tik Tok so do check them out I'll put the link to my socials below smash the like button if you like this video And subscribe for
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