me drive okay the total four campaigns right yeah and all of these have the same ad groups yep uh I don't see anything for IVIG generics or anything like infusion center near me or I'll double check the keywords and see what's posted but I was going to double check it anyways but I'll let you know okay for right all these Search keywords which you have um added in mutra these will be same for all others right like kimik card and opticum and every everything all have the same theme so these all have very low stretch
volume I don't think anyone would be been searching for these keywords uh so what uh the purpose of this um campaign what what type of audiences we are targeting and are we uh basically looking to um capitalize on drug names here or like do you think more more of the generic audience who will be looking for Invision centers I think more generic but uh we'll try both right yeah so um I guess our last meeting was on Thursday and after that on Friday uh Saturday the account goes down right so you do not have much
more data uh for now to look at um yeah for if for so uh what are uh your you what what is you focusing on currently like still on IVIG or do you have any I'm doing hemophilia trying to separate I'm going through the terms deciding what's you know more exploratory what's higher intent and starting to you know adjust I shared a couple of things with you on the chat regarding what do you think about that I'm reviewing it I'll let you know yeah because I see for each category we have lot of good blog
posts um and maybe uh what I I understand so far from your strategies which you uh run on all these campaigns is that you you try to Target all sort of traffic right I mean well I want to divide it so that's why I want to look through the pages that you sent and figure out how to do this without because this could increase the CPA yeah so what I I was thinking if in our bottom of the funnel campaigns we just Target the more most relevant search term try to um avoid any sort of
um I mean it's just a loud thinking again depends on you what you think is better but what I was thinking is like uh um are copy assistance campaigns or any of the infusion center near me sort of campaign CS or drug campaigns they should be right on target avoid any um bleeding by stopping any um uh you know uh top of the funnel traffic and then if we want the top of the funnel traffic then just like you said uh Target them in a separate campaign with Max clicks sort of a strategy where we
try to minimize the The Click cost at the lowest whatever can bring us good amount of traffic and also keeps the traffic lower so that way you could spend like higher cost per clicks or higher um CPA on on the campaigns where they basically convert and uh lower cost for clicks on top of the funnel campaigns where we are basically targeting the blog readers and uh users like those and that can also help in uh for us to remarketing them to Facebook and other other campaigns when we will get lot of relevant uh traffic which
is basically reading that content that means they are basically interested in that and we could probably uh broader our funnel in Facebook and other other campaigns where we we have we allowed to do the remarketing convin yeah are you still with me yeah yeah I'm just thinking talking about fad say are you talking about fad for the top of funnel which which therapy uh I basically suggested for um hemophilia and tpn that we should it could apply on any of of these therapies because we have a lot of good content for for in in in
in shape of blog posts so what I was uh suggesting is to focus our top of the funnel campaigns on those blog post and um uh try to minimize the top of the funnel sort of Search terms in in the uh bottom of the final campaigns like where we are trying to uh get them um convert them in into the leads uh like go assistance campaigns or infusion Centers near me or things like those in in such campaigns we could go more strict with our strategy and then um uh we could go broader with lesser
and cheaper click rates for for the top of the funnel traffic and drive them to to the blog posts only and um yeah I mean if users looking for things like uh anything related to tpn other than that I shared few uh examples with DJ also about let me see like uh in in the last call which I was hearing about tpn the doctor was trying to increase the AL albumin level for for a patient so if I'm searching albumin level uh search um it it's like 40,500 so maybe if there are any such keywords
which are not directly going to drive us the uh conversions we we we're basically going to we can drive such traffic in a very lower cost to our blog posts and from their um uh we can also you know uh other than that like malnutrition sort of keywords or which is also related to tpn uh any broader topics we we should drive them to relevant blog post on our our website and uh try to keep the cost very low and then our bottom of the funnels we we should avoid um s traffic I mean Simi
already got my point I think yeah yeah yeah other than that we were discussing about AIC locations yeah yeah that's that's up I'm going to review all make sure the generic stuff posted um so I see I have some stuff I want to go over so can we can we review that can you uh update us on everything that you've done simy yeah AIC is live yeah based what spending on it what's the current budgets yeah it's I think $50 per day yeah yeah hi is saying uh so I'm going to because I just spoke
with him last week but I haven't been able to like end of the week I haven't been able to update you guys and the spreadsheet but he's saying he wants to up it to 5K a month so allocate 4K to Beverly Hills and 1K for the other two orange locations and I think so we have four four locations in total are we Diego too yeah San San dieago yeah but we really want to focus on Beverly Hills but do we have enough keywords where that ad budget would be worth it I think we should be
most focusing more on the generic keywords like I IG infusion Centers near me and infusion Centers near me uh sort of keywords other than that even with drug names we will need some sort of you know open keyword not very strict sort of things so shimy is still working on it hopefully um we'll update uh soon when when can we expect more uh update on this one uh see the generics ones today I'm posting all the generics yeah right now I I got all the drugs but everything's still in ads editor with the generics but
it's up it'll be up okay and then I'll update the budgets I'll I'll give you a holler on the chat Patricia okay okay but you think like we have enough keyword you know everything we're bidding on right or you know all the therapies we have in that area I know you guys are focusing on more generic but um just so you're aware the infusion center page that we did is pretty new like that was updated in the past couple months uh so amarma infus center.com slsp Specialized Care if you scroll down here treatment and Care
here I'll send it to you guys in chat these are all of our conditions and treatments these are all the drugs we're trying to get for Infusion Center so I don't know if there's also a way that we can incorporate these I did I did I did the drugs okay so all of this is but I believe so yeah yeah there are um he has already if you look at let me share the screen so we can go through that at the campaign right now um let's suppose this one is uh Beverly Hills uh campaign
uh was looking at the ad groups these are all the drug based ad groups which he already created and if you look into any of these ad groups all have the similar keywords so what I was just with Simi was that these have a low search volume and we should be targeting more on like uh um the generic ones and the other thing which we can do is now we can also Target probably treatment based but um looking at okay yeah so these are uh are all the conditions and treatment it's basically repeating the same
drug names with different different conditions right like arthritis and CP Etc so maybe we could have also have uh conditions based uh ad groups um within those um but yeah I mean this is what we have so far these are the ads what does this mean AIC mutra available I don't know if everyone who is looking for an infusion center would necessarily know it by the words AIC probably doctors would know it yeah we should use something related to infusion center but yeah if you type in like AIC in Google like you're not going to
get ambulatory infusion center as like a first page abbreviation explanation so I don't know if we should be using AIC that much yeah and it's missing infusion center completely so we could add infusion centers and all yeah Beverly Hills infusion center uh or whatever location um specialty INF Fusion Center uh terms like those can be used start today yeah and maybe use something near you sort of things you know um terms like uh near you are obviously you're you you're going to use Beverly Hills or mother treatment in BH yeah I'll go through I think
it will be easier then I'll get back to you okay I'll figure out and then I'll I'll finish posting the generics okay I don't think we've brought a single patient into amarma infusion centers through our ads so far so let's try to aim for getting some this year we will we will this is going to work and I think I mean we we didn't discuss it that much but I mean hike we we discussed internally amongst the team right what we haven't done in terms of like SEO right like all the other areas and that
was also brought to hike so just so you're aware to me like we're cutting all of our SEO efforts on infusion center because it's not working like it's taking too long okay I'll paid work don't worry yeah okay I'm gonna put a lot of focus here don't worry okay yeah and I I'm confident anyways the changes in IG is going to come down so we're going to be fine there put a lot into hemophilia now right so hemophilia we already have the re relevant leads I'm just dropping the CPA so we're going to be good
I'm going to put a lot of focus into AIC okay okay and then for ad's Budget are we lowering I think we should lower it a little bit yeah yeah I'll come back to you with recommendations all right right let fin yeah our proposed um yeah March spend yeah yeah let me just finish AIC and just text me on the chat and I'll I'll follow up with you right just I want to make sure that this gets done okay okay that's cool and I think uh in our next meeting we should also be looking for
some hemophilia um strategies you were talking about uh yeah yeah yeah yeah I'm I'm gonna I'm going through each one but I know that after sometime hike will again be with us and uh I don't want that we don't have any plan for that no problem yeah let me just finish up AIC I'm going through each thing it takes a bit of time but yeah 100% okay all right sounds good okay thanks guys all right I'll see you bye okay bye
