Steph Smith: “This opportunity is totally overlooked”

All right we're live with Steph Smith Steph Smith this is your eighth time on the podcast is that right I know it's wild yes you sent me a document in advance and it had a bunch of stuff but there was one topic that caught my eye it's called the silver tsunami which basically just means that we are living way longer than expected if it's cool with you I kind of just want to talk about that topic this entire time Because like there was so many stats here that kind of shocked me [Music] give me the

background tell tell The Liston in the background what's the silver tsunami and what's like the one sentence summary of this entire topic I mean the the simplest summary is just we're expected to live way way later and I think there's this kind of misconception that we've hit some sort of basically plateau in aging right so In the last I think several decades the staff is for every decade we've added two to three years to the average lifespan which means that you know we are expected to grow older compared to our parents compared to their parents

etc etc right so you can just go to I mean the simplest way to look at it is if you just go to our W in data life expectancy you can see around 1900 something fundamentally changes and we're just growing way way older that Has to do with child mortality but also just again extending that maybe like 50-year period and so so what that means is that you know you have this cohort of people you called it the silver tsunami who are just going to be around for a lot longer than maybe people expected and

that impacts tons of things that impacts you know the pensions that people were expecting it impacts the kind of nursing homes you need it impacts the kind of Health Care people Think about you know in that later age um it impacts like a lot of young people who then you know at least in theory have to support those old people and so this whole um silver tsunami is a little bit overlooked so all right so I want to go through the story so the story of what has changed and the story of what to expect

in the next uh well I guess if you're listening to this you're probably at least 18 years old all the way up to 80 years old so for but let's just say The average let's just say the average is 25 to 35 years old if you're in that demographic what to expect and then after that will'll go through the different business opportunities or potential issues and other things like that that might exists if all this comes to fruition yeah so maybe let's start with a really simple stat um I got this from a book called

Longevity imperative that I read recently um and he's from the UK so he uses UK data here but he Says in in the UK in 1965 the most common age of death was the first year um that's perhaps not surprising but today the most common age to die is 87 so that's a really simple just encapsulation of how things have completely flipped on on their side but then let's move on to maybe cohort data so I'd like you to guess the chance of a newborn girl in Japan as of 2020 data what is their chance

of living till 20 close to 100% 98 so 99.6% chance now guess the same for living to 40 to 40 uh 95 90% 99 and the chance of making it to 60 98 no no no that's too high 95 again 96% so if you think about it a woman in Japan uh born in 20120 or as of 2020 data has a 96% chance of making it to 60 that's like pretty close to 100% obviously that's not 100% but the point is your Calculus changes when you when You fundamentally expect to live to 60 so what

whenever I think about my life it's kind of messed up so I actually think that like I'm only going to live to be 75 which means at the age of 35 I'm nearly halfway through my life but then when I like calculate so I do this weird thing with my net worth where I added in these calculators and I'm like all right at this if I have what I have now and it grows at 8% a year that means at the age of 40 I'll have this at the Age of 50 I'll have this and

I'll drag it out to like 110 and I'm like holy crap at at age of 110 I'm going to have this and like the numberers just like massive right and so in some ways I assume I'm going to live to be like 110 in other ways I assume I'm going to live to be 75 which is actually totally uh that range is problematic what ages do people like you and me so we we do a lot of stuff that is good for our health and we have resources what are we going to Live to then

well I think yeah the even just like the average uh lifespan in America is long longer than 75 but I mean in theory it's going to be a range but that's part of the complexity here where so Sam you're also thinking about this from the perspective of like you've sold a company you have a nest egg and so you can imagine how that Nest Egg grows over time but you imagine the flip side for like the average American who expects to retire at 65 well if you're Only expecting to live to 75 then you can

probably save up for 10 years of life but as soon as you're living to 85 maybe even 95 like then you are in theory having to save up for 30 years of life um and the way that again like our economics real estate all of that isn't really set up for people living substantially longer and by the way the last thing I'll say there is one thing that I was surprised by in the book is one so this isn't surprising America is Falling behind some of the other like G7 Nations around longevity but I thought

it was because generally people were dying earlier um but it's actually due to these things called diseases of Despair so just like alcoholism um drugs Etc but if you remove those Americans are living just as long as you know the comparable Nations and so what are some other crazy stats around this because you had some like ridiculous stuff so like for example you said something like Um America was spending some absurd number for uh NASA in getting to the Moon which is awesome I'm in favor of that and then you compared it to how much

they were spending for uh longevity or expanding life and it was like a fraction of the amount is that is that true well so I think there's a couple different stats there so America I think like healthcare is like 20% of GDP which is huge um but I think the stat specifically that you were looking at Was shared on Twitter um and it was basically that 8% of the US budget is spent on kidney dialysis which was basically three times NASA so all these people need dialysis it's like I think Medicare spends over $50 billion

annually on dialysis and other related treatments which is just wild um and it's I think an example of how you know like when Health goes Ary and all these people are living to old age the budget that's required for it is just blowing Up and so what are the opportunities here let's start with one that maybe the MFM listener base won't be super stoked on maybe the four female listeners but one really interesting one is menopause so menopause is when women's ovaries stop working so it obviously impacts anyone with ovaries um once you get to

a certain point and here's an interesting stat um again from that book below the age of 55 cardiovascular illness um is a more likely cause of mortality in men And then after 55 again around that menopause stage it basically reverses because what menopause is is like I'm obviously oversimplifying it's just like an a super super accelerated aging period for women what age is that typically happened 50 yeah around like 50 or 60 like in that that range I think sometimes even earlier sometimes in 40s but I haven't hit it yet so um not haven't experienced

it firsthand but what happens because it's like kind of a Fundamentally your hormones are changing one of your most significant organs is just no longer producing eggs your body ends up having all these symptoms people often refer to th 34 symptoms of menopause and just due to the nature of like you could say Tam 6,000 women in the US hit menopause every single day so if you think about people who all of a sudden are facing this thing that they've never faced before kind of like pregnancy and interestingly there's all These companies that are oriented

around people getting pregnant and having that done successfully there's apps like Flo there's um dude Flo is a massive business isn't it yeah I mean at least even publicly on their site they say over 380 million people use it and what's flow do so flow is a period tracking app or at least that's how they started but also I think they've expanded and um like even when you track your period I use it right it'll give You suggestions on like are you bloated or like you should you be eating this this or this um it's

actually pretty simplistic but 380 million people use it because it's just like again the dam is so big of people who care about this thing all right so a lot of people watch and listen to the show because they want to hear us just tell them exactly what to do when it comes to starting or growing a business and really a lot of people who are listening they have a Full-time job and they want to start something on the side a side hustle now a lot of people message Sean and I and they say all

right I want to start something on the side is this a good idea is that a good idea and again what they're really just saying is just give me the ideas well my friends you're in luck so my old company the hustle they put together a hundred different side hustle ideas and they have appropriately called it the side hustle idea database It's a list of 100 pretty good ideas frankly I went through them they're awesome and it gives you how to start them how to grow them things like that gives you a little bit of

inspiration so check it out it's called the side hustle idea database it's in the description below you'll see the link click it check it out let me know in the comments what you think and so where are the different opportunities you think in with that I Mean there are some companies that have uh sprung up already one of them is called Bonafide or bonafed another called genev but basically like all of the symptoms the 34 of them that women start to face like hot flashes but that's just an example of where I think even just

fundamentally it's there are less female entrepreneurs there are less entrepreneurs over the age of 50 right who are starting companies and so I think it's a completely overlooked space Because once people hit this age they're not really trying to start a company and then all the other people aren't really aware of how significant this transformation is for all of these women for literally billions of women around the around the world and so I feel like it's just totally overlooked there they're uh you know we use this phrase one chart businesses because you just see this

chart and it like you said well there that thing's obvious just get into That industry you have one here you said in the uh in United States um the uh the US Bureau of Labor Statistics predicts that nursing will be the fastest growing occupation between 2020 and 2030 growing in number by 275,000 uh jobs that's insane that's insane talk to me about this nursing thing yeah well I mean again it's like a pretty clear Trend that comes with a bunch of people getting getting older like everyone's talking about Ai and That's great um but what

about the billions of people around the globe that are you know 65 plus that are just going to need physical human support so nursing's one area also the the rest of that stat talks about in Japan the number of nursing homes has risen nearly 50% over the last decade and Japan is interesting because it's kind of like this early case study um where they've hit this silver tsunami a little earlier than uh a lot of other countries why has Japan hit this first like all these stats are like Japanese stuff is always reference when it

comes to getting old why Japan I think they just hit the declining birth rate earlier than many other countries and so you know another interesting you could say it opportunity maybe just an interesting thing for individuals to explore but because Japan hit the like silver tsunami a little earlier they have this interesting thing where they're giving away free houses or Super cheap houses sometimes free um they're called aias a k i y a um I was in Japan this summer and we did a walking tour and they took us around and they were showing us

these houses and they're like see this house and it was like in the middle of Osaka it was a little run down for sure um but they were like this this house is free and we were like what do you what do you mean but because there's so many of these people who have grown old unfortunately Passed away and then there also some social aspects of the aias where in some cases not all um because Japanese people really care about status if let's say they grew up in a poor neighborhood their parents passed away and

then they've moved into you know a different social strata um they don't want to claim the house because they're like I don't want to be associated with that neighborhood and there's over there's tons of articles on this over 8 million Aias that are being given away by the government um or again sometimes for very cheap so well have you heard the uh the theory about Osaka and how a lot of people are lying about their R oh yeah the blue zones and to yeah there's a book called The Blue zones and basically like I read

it 10 years ago or something and I was like this is my Bible for like living a long healthy life turns out uh now this is a I believe a hypothesis I don't know like what the it's I'm kind Of regurgitating like a headline a little bit so I would have to like actually research it to to definitive say but the idea is that someone studied Osaka's population and they found that too many people claim to have the same birth date in Osaka yeah to the point where the only way that this could be possibly

true is if many of them committed fraud in order to say that they are of a certain age so they can start receiving Social Security and Other like benefits that you get when you hit a certain age and so it potentially puts a lot of like this idea of we study this particular population for old health or you know old people and like looking at like wow they're so healthy when they're just liars and they're actually a lot younger they're a lot younger potentially than they've said they are what are some other stats about those

I love I love talking to you because you just have like you actually Have the data and the stats instead of just like guessing um okay so we didn't really drill down as much on the I mean you talked about nursing homes and assisted living so let me give you one more from um numlock which by the way is a great newsletter Walt hickey runs it and um people I feel like MFM listeners would love it it's great because you talk about these one chart businesses I've done a thread on something similar and I call

them digits but he calls them Just numbers right so basically every single day actually he sends a newsletter of maybe five or so different just small paragraphs and each paragraph has just like one statistic and I like his because some of them are really important like you know this silver tsunami and how that's going to impact things much greater than ourselves but then sometimes it's like there's this random deral that it has infested homes in South Carolina or something like that this is awesome yeah um he sent this paragraph about Assisted Living so let me

just read this out this is directly from numlock from 2004 to 2021 the median annual price of Assisted Living increased 31% faster than inflation and has hit $54,000 per year this is the crazy stat to me there are 31,000 assisted living facilities in the United States four out of every five are run as for-profits and Half of all the operators in the industry are clearing annual returns of 20% or more than it costs to operate with 850,000 older Americans living within assisted living the rents are getting jacked up so I don't actually know how Assisted

Living businesses are valued like is it considered like a real estate valuation where it's just like a a way to finance or pay for Real Estate or is it considered like a proper operating Business like I guess you know how like hotels are classified as real estate you know what I mean so I I would assume that's that's the case of which 20% is is fantastic if 20% were operating profit on a on a proper like uh like internet business that's not that great but if it's on real estate that's really great however when I

read this I think yeah that's lucrative I don't want to no I don't either I don't sound like the worst Thing ever you'd have a funeral a day you know what I mean well I think people are in this for quite some time so you could say again purely from the business perspective that you have this recurring revenue for years you know before obviously some eventual very unfortunate form I would love to invest in a nursing home fund but I would not want to operate a nursing home well what I'll say is I mean my

I have parents that are getting older and there's also tons of Assisted living for not just elderly right people with mental illness or who need other support um mental or physical and I think what I've seen from like exploring this space anecdotally is that most of the options really suck as in like you you don't really feel great about sending your parent or loved one to these places and so I I haven't explored this deeply enough this might exist so if if folks are listening and and they know of this I would love to Hear

about it but like imagine the the premium version of Assisted Living where you feel really really good about sending your grandparent your mom your sister whatever it is to one of these places and obviously the the you know the price would have to go way up um but people are already like this stat is saying they're spending $54,000 per year as the average um and so you know for the wealthy like wouldn't you pay five times that to send your loved one to Something a lot better yeah and I think people do like I I

know people who have people in nursing homes and they spend 20 or $30,000 a month it's insane it it's absolutely insane why haven't there been any uh new startups in the space like for example um what I got sick uh a few years ago and I had a IV in my arm for I think 35 days and I used to have a nurse have to come to my house every three or four days to to Change out the IV and typically these nurses that did this they I was an I wasn't normal it's mostly older

people who they work with and finding these nurses was a nightmare like finding them via my healthcare provider nightmare shockingly a large percentage of the people and this was when I was in New York uh I got sick over summertime and I had I get this and shockingly a large percentage of these businesses were mom and pop businesses and so it was Actually quite hard to operate like they didn't have like a web portal that I could interact with I had to like call them all the time to schedule them why hasn't there been interesting

Technology based startups in this space I mean I'm sure there are some that exist but I I'll kind of revert back to what I said about even menopause like this is not a sexy space right the the problems that people face at this point in their life um most entrepreneurs have Not experienced right so like they are not thinking about what an 80-year-old might need because they've never been 80 right and and so I think it's a little different where if I'm you know in gen Z I'm very I'm not but if I were I'd

be very much uh I'd be more likely to want to create a business for people that I understand and so for that reason I think this this these industries haven't really been tackled as much but here's an example of where I Think you could merge Knowledge from a younger base with you know the assisted living facilities I don't know if this would work um but there's this idea I also read outlive by Peter AA and he talks about this Centenary into cathlon right um and he talks about how he works with people and he tries

to get them to basically the fitness level of people two decades younger and actually what he tries to do is to get them at the fitness level at the elite top 2% of People two decades younger and he talks about in his book how you know when people first hear that he's like you know most people think it's impossible right like I can't even get in the top 2% of my age let alone two decades younger but he gives all these examples and the one that all site is have you heard of Robert Marshon no

what's that so he's unfortunately passed away he passed away at 109 but he at um 101 was still cycling and he he broke some records at 101 and he decided that wasn't enough so he then worked with a bunch of trainers and tried to break his existing record at 103 he hit 27 kilometers an hour on a bike um and he continued competing until he was 105 if you look him up on YouTube there's all these videos of him like getting past the finish line and there's all these reporters like coming in trying to film

him because he's just like he shouldn't Be doing the things that he's doing at 101 three or five and so he gives several examples as in Peter does in his book of these people who at 80 90 even over a hundred like Robert who have kind of not just um competed throughout their life but in some cases like didn't take care of themselves and then got on this regimen and completely like shaped reshaped their Fitness and so you could imagine what if you could send your loved one or they opt into this Hopefully to a

place where it's not just this idea of Assisted Living where you kind of go there to die what if you go there for like a Revival um what if you go there with a V2 Max of 15 and all of a sudden you leave with it at 25 and you're 80 like that is really cool um and it kind of merges some of the trends that we're seeing in like the kind of more new age Fitness and Longevity with this massive business around Assisted Living so when I lived in Austin I would Say uh Austin

is probably the most fit place I've ever been in if you like go along the trail on like ladyb Lake like everyone is jacked and like muscular and like women there tend to like lifting weights more than I've ever seen in different like cities like it's pretty wild like everyone's into it uh and so amongst my friends like being healthy is part is definitely a lifestyle that we're all bought into when you're doing this research is There something where it's just like so like in order to do what you're saying you you need I think

there needs to be like a it needs to be part of like the fabric of society whereas right now it's not so for example I love watching prison TV shows it's a confession I'm s power I like watching pris TV shows and one of my favorite things to watch are in different European countries as well as in China and parts a few other countries in Asia they make the inmates Do exercise hour where like you have to like get out of the cell and you must do a routine and the idea is like if you

care about your body and exercise you're going to start caring about other things and hopefully you'll be a better person another example is I've got this friend named an an started this company called soree which is like um a Pilates business that she sold for hundreds millions of dollars her first company was a nonprofit that taught homeless men How to run and the reason she taught homeless men how to run is because if you learn how to get up at 5:00 a.m. and care about Fitness you're likely to care about other things and thus hopefully

get clean and sober and get a stable job whatever and so anyway I'm on board with what you're saying but I don't think any of this will actually happen at least in America not for a while and a lot of people listening to this podcast are coastal people they're basically like Coastal Elites you know they they live in New York they live in San Francisco like you or me they live in LA where they're used to like seeing the fit stuff but if you go to Missouri where I'm from or you go to other parts

in the midwest this whole Fitness stuff ain't exactly a thing like for example I had a family member who got diabetes and when the when he saw the doctor like he was like uh like I got really sick and hospitalized and like the doctor's like Yeah you have diabetes and the person was like well what do I do and the doctor was like ah just like uh just eat healthy like you know what me it was just like like like just it was like I don't know man like figured out like and the doctor was

fat so anyway my my point being is like is this realistic that any of this can actually happen or that any of this or or that like if you started some of these businesses that people would Actually take to it yeah so I think this is actually uh an opportunity in the sense that if you think about yeah like you said we're Coastal Elites um we're also highly competitive like I think the people who listen to this podcast are the same so what do we gravit itate towards 75 hard you gravitate towards like hitting new

PBS on straa um you go to doctors like Peter AA who only sees like you know a few dozen patients a year and it's a quarter of a million Dollars exactly exactly so I agree um but I actually tweeted this the other day I was like how much better would a lot of people's lives be if they just moved for three miles a day I know that sounds like a lot to some people you could even break it bring it down to one or two um but like we don't need 75 hard and nothing against

it but like we need someone someone commented we need 30 moderate because if you actually it takes a little bit of time for people if They're really out of shape to get here but if you get into even moderate shape you can run three miles in 30 minutes right and if you think about that's half the length of a yoga class right like it doesn't take that much of your day you don't need the hour plus morning routine you just need something really really moderate right um and that's obviously like you said it's um what

do James Clear talk about like Keystone habits you do that and everything else unlocks And so I think there there's some sort of very very average and I mean average in a good way program that should be out there that is not 75 hard like that is something way way more approachable um that the average American can do and maybe it's not even three miles at this point maybe it's one and then the second year you go to two and then the third year you go to three um but I say that because like I

used to hate running and there's all these you said something do You do you even exercise I'm I'm probably going to hit around 500 Miles this year um in running and then soccer spin Etc but it took me here's here's the real takeaway for like the average person who hates running it took me probably a year and a half to like running um which was way longer than I thought right people talk about the runner's high and like if you just do it enough like it'll it'll kick in took me a year and a half

of pretty consistent Running for some switch to flip where all of a sudden was enjoyable tell me some let's keep keep just rattling off some of these interesting stats and it's okay if it's not related to longevity well let's talk about one thing real quick on the longevity side and I think one of the reasons that I got into running was because I started using Strava and I had data so another example of people getting data um you used a CGM before right a continu yeah I'm an Investor of levels so I used one of

those for a long time I've also done um a lot of um Tere length I think it's tell them me your anyway like measuring those cells I do a lot of blood work I do a ton of I do a ton of blood work actually probably quarterly um I track my weight every day for the last four years I think or three years I've tracked almost everything I've eaten on my body or uh I use my body tutor which is like nutritional Service but I track all of my food on my fitness pal but yeah

I track a lot of stuff you do a lot more than the average human um but C jams in particular by the way what I just said sounds like a lot it adds up to roughly 10 minutes a week wow like it's not that hard well let me just quickly share this one thing on the cgms which is Dexcom which is one of the companies that manufactures them I think they have like 40% market share or something in that range their new Product Stell is the first over-the-counter FDA approved CGM this was just as of

like last month um end of August and to me this is really interesting because I think before I can't I don't know exactly how you got one I think you needed a prescription but you could get that if you're overweight or you had diabetes most people didn't seek it out um I've been testing one for the last two weeks and I love it like I I'm obviously not Affiliated at all um and by the way uh CGM that stands for continuous glucose monitor which basically you put this little like quarter size got mine a little

dirty from my sweater but yeah you like you basically inject that into your arm and it measures your blood glucose levels uh and so you can just like put your app to it at any given point right and it will tell you what your blood glucose monitor is or your blood glucose level sry yeah Exactly so each one lasts around two weeks I think a lot of people just do it for two to four weeks and they get a lot of data around you know like what's your resting or fasting uh glucose level and it

basically does the same same thing that uh dexa does which is a lot of people will say oh I'm 15% body fat and they go do a dexa and they're really like 22 it's like a very like harsh thing dexas are very harsh and uh cgms are very harsh too you'll think uh oh I'm going to eat healthy I'm going to eat a salad and then you eat just a little bit of cranberries in your salad or a little bit of like dressing uh like some type of sugary dressing in your salad and your blood

glucose spikes or you're like I'm just going to eat steak and a potato or like something that you view as like a whole food and your blood glucose monitor like starts going off like an alarm because it's shocking how some of this stuff Peaks your your blood Yeah I the reason I love it is because of what you're saying so we are a family at home with an eight sleep I've got an Apple Watch my husband's bought like four aura rings like we are similar to you and that he put all his or ring just

like get a new version he's like I need the new version It's I I don't know um but point is like we we've used a lot of this technology and my problem with some of it is that it is so broad that you're like okay I slept bad last night how do I fix it and I think the the most major thing people talk about is alcohol but you know on a more granular level like what changes should I make um this like you said it's so reactive where you can see exactly what spikes you

and sometimes it's not very um reassuring where you're like okay like you know I can't hide basically is the idea and so I've I've really been enjoying it and I think the fact that it now is over the counter I think there's what levels is The company already kind of doing this but by the way I uh I did invest in levels so I I will promote it uh level.com I think you can you can go to their website right now and you can get one of these things that that's that is my plug and

I'm letting people know so we we both have a stake here just let everyone know but go ahead well I was going to say so Dexcom the company that uh that sells these stellos and they have a few other more expensive cgms um They have an API I don't think it's fully open but I think you know you can apply to use it and very simple idea I hate to even use this like comparable but I think there should be a Strava for cgms now that more people are using it even during just that trial

period of a month of learning like I think um being able to kind of socialize what you're learning but also compete in a way um that's what straa is Like you're congratulating each other but you're also seeing other people's PBS seeing in the equivalent version with the CGM you see like are you spending your day in range like how big are your spikes what's your Dawn effect which is when it's basically your Rising glucose after you wake up I think that there's going to be some sort of socialization of this I don't know exactly what

it looks like and maybe just one example of where you can Already see this before Stell existed is have you heard of the glucose goddess no what is this it's this just this woman she's got 5 million followers on Instagram 1 million on YouTube um she got she has a recipe Club where she charges $5 a month and she recently released I think it was just as of the last few months a product called anti- Spike um dude her website is awesome I love this woman is that her in the main photo she looks like

a 1970s this woman is haircut yeah I know she's like cool to look at this lady is cool all right so go ahead who is this lady she calls of the glucose goddess and she basically is an educator on on glucose and I think or as in specifically like your how your body reacts and is this a big business well so again she's got um so she just released anti Spike which was her first product I have no idea if it's good or not I think she said it's it's four Ingredients it's like cinnamon malberry

leaves and two other things and um that website which is separate from her maid one is already doing over 100,000 views a month um so I don't know what her sales are but she's definitely getting traffic there and I think you know that's just like one example where people are like really engaged in this Channel's what's the point of this why is keeping my blood glucose from spiking good for me when your blood glucose is High it's basically doing damage to your organs I think like basically the granules impact your artery walls they they also

like if you over time have too much blood glucose when your body is um secreting insulin to bring it down your insulin resistance goes up and basically like I think a lot of people are aware of type two diabetes like that is one um way that your body breaks down with high glucose but again like just having a an elevated glucose level over time just Impacts like your cell specifically and and how they operate so there's a few things that you want to pay attention to it's like how high the spike is but also I

think the more important part is the area under the curve of your Spike um so how long does it take for it to bring uh for you to bring your glucose down but the point is that like I've started to do this for two weeks and similar to you it's like an endless stream of questions around like how high is too high and Like what does it mean if I have like a double hump and what does it mean if my glucose is higher the next day and so I think there's like a community aspect

um and I also think like if we think about the marketing side of this I think there's probably some genius business where you actually use something like a Stell as a loss leader so it's around 50 bucks for one for two weeks um and you could imagine a business where you you'd have to M like Get this really right but um you give them the Stell for free um you make sure like they have to use it for two weeks and jot down what they're eating and their lifestyle and at the end of that two

weeks think of all of the information you have about that person's metabolic Health the way they eat the way they exercise um and there are so many different businesses that I mean you mentioned some of them like you have the health concierge that they sign up For after that you have someone who educates them on you know their nutrition and their exercise maybe they get a personal trainer um maybe you have some sort of referral with specific gyms in their area um maybe you have a deal with Dexcom directly for their next CGM because they're

probably want going to want to keep going um I think there's there's something genius in that you know loss leader idea given the price point of it being around 50 bucks for Two weeks you know what one of my friends did and I think you know I'm justtin mayor so he did it during Co I believe it was called wearable challenge.com and the way it worked was I venmoed him $900 M and EV and I would have to send him proof uh so basically I sent up $900 the goal of the challenge was to keep

my blood glucose level below I forget the metric would something like5 makes sense um that roughly makes sense the Range is like 80 to 140 healthy but a lot of like Health Geeks are like that's way too broad and they say like 120 so whatever the threshold is like 115 or 120 I forget like I anyway uh it was like 120 whatever and I had to send him proof that day that I did not go above 120 and every day that I sent him proof I got $30 back and so by the end of the

challenge if I would had a 100% success rate I got my whole $900 back if I uh did it well or if I screwed up which I Actually screwed up like four times I think uh it was like four times on accident where I was like uh like this particular fruit I'm able to have a little bit of that it is and and I like it was like or another time it was like a raspberry flavor dressing or something like that that totally made me Spike and it was pretty brilliant and I think Justin said

that it was fairly successful I don't know why he shut it down and so anyway that was like a cool Business built on the back of that um one last thing I wanted to ask you about what's this what is was all this posture stuff that you had uh and and by the way I think it's crazy that you're like all all of a sudden into all this health stuff because that's not the stuff that I knew because when I first started working with you you were naturally a very thin person and I think when

you're natur thin you don't really give a about health because you're like I'm Skinny therefore I'm healthy and so now I think it's cool that you're into all this stuff well that's exactly right I think there's this like misconception that if you're skinny you're healthy and as I've gone down this Rabbit Hole I was like oh I'm I was not healthy and um I think actually one of the things that triggered me was two years ago um I did qbio so you guys have talked about that before it's like one of the full uh body

Health scans and my cholesterol was high And I was like why is my cholesterol High high and at first I was like oh it must be um genetics right like I must have a history of this and then I found out neither of my parents have high cholesterol and my dad is like not very healthy at all and I was like how do I have higher cholesterol than my father um and so it was like this I think that was uh the impetus but I think generally that's why I encourage people like I mean do

your own research not affiliate Or whatever but like doing something like a CGM like you said is like you just cannot hide um getting your blood work you can not hide you you get the data and no matter how skinny you are you you you see the results and by the way like I wasn't surprised in a way because I wasn't exercising properly like I wasn't eating as well as I could but on the posture side um it's just another one of these like spin-offs of of Health but I spend way too much time Online

I think a lot of people do too so I've got a bad case hopefully improving case of nerdneck some people call It Forward uh head posture um but basically it's just because we're we're punched over at a computer all day long um and I haven't done a ton here like I'm kind of on the like very early part of this curve but I have played around with I'm not using it right now hold up there's this thing I don't know if I'd vouch for it or not yet but this thing called Better back I'm looking

at it I think any anytime that you have to use one of these devices I tend to get nervous that it's legit but go ahead what is it well that's why I don't know so it has helped me sit up more basically like like it runs around your knees and your back and I like it better than some there's things you you can put on your back that like zap you and stuff and I feel like that's really unnatural but this actually just because it's like fixated Around your knees you just sit up straighter um

the whole time you're sitting so there's things like that so for for those listening it's basically like a strap that when you're sitting down it wraps around your back and then attaches to your knees and in doing that it kind of forces you to sit up yeah there's other um for the women the you're four female listeners there's a sports bra that I haven't tried yet called form which apparently like folks Like Taylor Swift have used if you look at her posture a decade ago was way way worse so there like there's a small part

of me that believes that something like that works can I use this you can like you're telling me just like this like shirt that I mean for me it would be a shirt that's going to make me have better posture what is this thing I haven't tried it but um it's it's a sports bra that people vouch helps your posture but I think generally As I've explored this a little bit it is a function of your muscle right like if you have strength in your abdomen and your back like you're going to sit up straighter

but there's a video I shared we can include all this in the show notes um this is actually just like an email I sent or I'm going to send to the internet pipes crew this month but like it's um a video from Brian Johnson around his posture he worked with a posture coach for several months and Then Tim Ferris has recommended something called the egos skew method which I have not tried um and what's this Brian Johnson video what how do I just make my posture better there's three different exercises that he does every single

day and he shares them in this video um that improved his posture and what's this ego ego ESU it's a method that I think you need to like work with a practitioner for which is why again I'm not um I don't I don't Think I'm vouching for this in any way but it's just something that came up dude there's this great uh it's t talk that you should watch it why sitting down destroys you I think it's by Roger uh Frampton I believe that's the one uh but it's a a TED Talk that has millions

of views and he basically goes through this idea of how he worked I I think he worked in in the Amazon he worked with some like indigenous tribe where they didn't have a They didn't use like a lot of chairs or something like that and what he found was that basically the people who in in today's age we don't really do this but we used to where if you stand a lot you squeeze your ass like imagine you got a you got a little penny in your butt cheeks that you're trying to keep from falling

down on the ground that's basically what you do you like squeeze your butt together when you're standing and there's a reason why our glutes Typically tend to be our largest muscle it's because we were supposed to use them a lot and how we don't really use them too much any anymore and so instead when we stand we kind of uh lean forward and he was like no you should actually when you stand he was like a lot of babies actually if you watch like a kid you'll notice they they they do a good job of

this but you squeeze your butt together and and and and you flex your abs as opposed to just falling forward And if you work on it you can actually hold that for like a fairly long time when you're standing and that's the proper way to stand and so it's not just sitting that will destroy you but standing uh incorrectly you know what I mean yeah totally well even in the video I did watch with Brian Johnson he was talking about how most people when they think they want good posture they like tilt their head back

and that's bad as well like they're kind of like oh I have Good posture like this um and you really want to be more like head your the back of your neck should be absolutely straight so um yeah dude Steph um are there are there any more of these stats or storylines that we should dive into let's do uh this idea of barbell Sports just because we're doing this whole like Fitness longevity stuff so all I want to do is share kind of a frame with folks which is like you know you've had a bunch

of the you know you call tier one Sports that everyone knows soccer basketball baseball that have existed for a long time um they're in every school but now you're seeing all of these more Niche Sports pop up pickle ball is the most famous example but there's also sports like Tech ball have you heard of tech ball what is Tech ball teq ball um so it's I don't know how to explain it um the best version I think is like it's a mix of soccer and pingpong so Imagine like a big ping pong table and then

you're using your body and it's like a large ball to basically lob you know the ball over the net there's crazy videos on YouTube of this this Tech ball I think Tech ball itself has four million followers on Facebook some of their videos on YouTube have millions of views because it really is just like freak of nature kind of stuff people are doing almost like flips to like uh to get the ball but the reason I mention it Is because again this Frame is what did pickle ball do pickle ball basically took tennis or something

like it and it made it more accessible right they changed um how bouncy the ball was they changed the size of the Court they changed the way that the paddle feels so that just about anyone could play right tennis is like pretty pretty hard to do well and there's a version of of people who want to do it but pickle ball basically open the aperture so more People could participate so I think like if you take an existing Sport and you make it more make it less agile so more people can participate that's One Direction

and then Tech ball is the opposite the same way that in like fashion you have fast fashion and then you have the premium Brands and basically nothing in the middle succeeds I think it's like an interesting parallel where Tech ball is like you actually make it way harder right so That some people who just want to like prove that they're extremely agile and that they're competitors and their winners um gravitate to sports something like that because they just want to be the best and that's a much more Again sharable Sport because you're clipping this thing

up and you're basically showing like look at this freak of nature what's padell all my friends keep talking about this thing called padel and I'm like is it paddle or padel I Always thought it was padel before hearing people play here's what reminds me of one time I went to a conference in Europe and there was this like white Michigan lady who was like had been living in Germany or something like that for like two years and she was this influencer and she was talking about how she had this brand deal with Adidas and she's

talking to me I'm like dude we're from we're both from the Midwest and I'm Like what the hell is Adias she's like Adidas you don't know Adidas the the the shoe brand and I'm like do you mean Adidas and she's like no I mean Adidas that's called Adidas and I was like dude you just call it Adidas you know I don't know what that means and I always thought that padell it was someone like this fancy guy talking to me about padell I'm like are you trying to say the word paddle is that really what

you mean what the hell does padel Mean and I think it's actually called padel that's my long story I don't know what it's called like all the best players are in Spain and um I think I I don't know I I don't know if this is one of those cases where like you know how countries will have their own name and then other countries will be just be like actually we're not going to call you sparia which is what you call yourself we're just G to call you Sweden and just like imagine if I did

that to You Sam I'm like I know you think you're Sam but like I'm just gonna call you Scott yeah I feel that it's weird so I don't know what I don't know if padell is correct um or it's just the Americanized version of paddle but um that is I played it while I was in New York it's like also kind of like 10 but there's a wall behind you and the wall is in play and it's blowing up it's totally blowing up I think that's another example of the latter example Where you take something

and you actually make it harder so that's just the frame and like maybe one other example of where you make something again you're attracting these like go hard people is everesting um have you heard of everesting yeah uh so one of the guys who started this company Mark is in Hampton and I've gotten to know him go ahead what's it called or explain what it is it's basically just um for the People who want to climb Everest but can't make it to Everest um it's just this competition where people like run up and down any

Hill as many times as possible that equates to what it would be to climb Everest this is an interesting frame because it's it's actually what can you do with no equipment right like running you can do that with right and what can you do anywhere but running is boring for a lot of people just like pure Pure Play Running so this is an example where you can do it anywhere you've got a hill I am going to do one of those this year the the it's called 29029 I'm doing one this year do you want

to do it with me uh when is it uh he's sending me the list of uh he's letting me pick one and ATT 10 one for free uh which is like a big deal I think it's like five grand um but they um talk about a business it's expensive it's really expensive because they give you Like a glamping tent setup like it's a kind of like a high-end camping thing I I could get the price wrong I think it's I think it's thousands of dollars I thought it was 5,000 uh but I could get I

could have gotten it wrong but uh he's sending me the the the schedule and they have them in like Maine and Utah and all these places uh it looks pretty awesome I mean I'm down I don't think I I honestly don't think I'll be able to complete it so he told me when he was Creating it you said that the rules are to make or you said that with a lot of these Sports you want it to be hard he said he said you wanted he's like we made it hard enough that only 25% of

the participants will be able to finish Okay and like and it just sounds really hard yeah maybe I'm not down um I feel like I really care so even in setting my goal for the half marathon I'm like one of those people where I'm like I probably should set a more ambitious goal but Like I really want to hit my goal I'm gonna feel really bad it's not even that that's what I mean it's it's 9 minute mile for for the half I think that's good I don't know who cares though really I mean I'm

53 so 53 female so what does have to do with anything well I mean it's I think it's just like you know it's my first half I'm like you're better if you're shorter by the way are you is that true yeah yeah so a lot of people I so I looked into this uh Because I was always curious I believe stride length and height are not necessarily correlated oh so the length of your legs is not entirely no you'll have to look this up to verify that I'm right but the length of your legs is

not necessarily correlated with the strength or the the length of your stride it's how much force you're exerting against the ground um and so you can have similar height or different height people have very similar stride length Depending on how much force they put against the ground does that make sense it does but I had no idea I was using look at me I was this whole time I was like I'm no you're using that as a excuse yeah I know no and and in fact if you look at some of the fastest Mar thunders

in the world so if you or even like uh the 5K 10K uh a lot of them particular you know these Ethiopian women are quite short and I would argue I I bet you if you looked up Who won the 5K 10K Marathon this year in the Olympics I bet you the top 10 finishers of each on average was 53 uh height so that's a excuse okay I'm guting that excuse well even if it's not true but here's here's another thing that I was gonna ask you when we were talking about living forever I think

a lot of people who live to be old I think they're smaller so if you look like there aren't a lot of old Giants um and so what always freaks me Out is I'm 6'2 205 pounds or so so I think I'm maybe the 90th percentile of height uh I get nervous that there aren't a lot of examples of tall people who live a long time yeah but I think like so probably the references you're thinking of are people who are like 100 plus I think it's probably pretty common for people to live into their

90s um yeah but I I'm trying to be I'm trying to get to that 120 130 range come on uh what's the oldest of like oldest human Who's lived probably 120 something so yeah 122 so like you're you're aiming for oldest human to have have ever lived I don't think that's going to be crazy uncommon for Our Generation to have a hand to so you have this stat in there you say that um you said that you are more likely to be a billionaire of which there are something like 3,000 you're more likely to be

a billionaire than you are to be someone who lives to be 110 or Above of which there's like 800 or 1,000 or something like that exactly um but I think that's going to be way more common um like we've had a lot of really smart people on this podcast and they were like I just and they they they just tell these stories where I'm not smart enough to understand the data but I talk to smart people and they say things like they don't think it's going to be particularly uncommon to have uh 110 115 120

in the next 50 or so years well There's actually like yeah in the book they kind of break down that basically the calculus around if you make it to 100 um there's a certain percent chance that you make it to 110 versus 120 Etc we don't know 130 because people haven't really made it there but if you just do the same math around like okay instead of having a thousand people make it to 100 if we then have a 100,00 people make it to 100 or a million people make it to 100 then like you

just you take those Same percentages and you're like oh actually yeah then we're for sure going to have like let's say instead of one person making it to 120 something you have let's say 50 right um and in that case it's like well then we're going to get some data on it likely you know not all of them are just going to drop at one is it 122 um some of them are going to make it dude all and all of this bums me out because it makes you realize how short Life is um like

a 100 years is not a long time it's not it's not a long time so at at 30 years old uh we you know you are you're you're a good chunk of the way through your life already even though I feel like a child still yeah it's just it's life is I think I I felt this particularly when I had a baby because I saw how fast she grew where we're at the stage now where every two weeks like there's like a a different brain like some some like just the other Day she woke up

and um she now knows how to high five or like little small things like oh wow now she knows how to mimic she really can mimic and then I'll look at photos of her just three months ago and I'm like she didn't even have really any hair uh or like the idea of like mimicking that wasn't even part of the equation and so you go through this thing of having a kid and you're like that's nothing like it's just like this it's going so fast 100 years is nothing Or I do the math and I'm

like at the age of 40 when she's 40 I'm going to be uh 75 which means if I continue having kids for the next six years I'm going to be in my 80s uh when they're in their 30s and 40s and that just seems insane to me that seems insane right by the way have you seen the smile curve around happiness no how older people just generally tend to be happy so people tend to be happy early in life and then in mid mid years there's this like they Call it the smile curve because like

generally they become a little less happy and then that curve goes like up and up and up um as people get older which is really interesting um I don't know exactly what to take away from that other than like well the takeaway is that you spend your 30s and 40s giving a about what other people think climbing the ladder yeah um and you want to flex on others and and then uh but when you're 10 and 15 you care about That a little bit less and then at the age of 1 40 you sacrifice your

values in order to appease other people and to climb up this ladder and then at the age of 50 60 70 you have grandkids and you realize none of that matters that's what that's what I that's my assumption yeah I mean people can interpret a lot from that but I agree I think there's something around like you learn a lot about what to care about and what not to care about and then you're Happy Steph Smith thank you very much for doing the Pod we appreciate you thank you by the way can I say something

really quick um which is just the last time I was on just a shout out to the listeners like you we talked about so the product that I had launched a year ago internet pipes for like 30 seconds at the end of a an hour plus long podcast how much revenue did you make off that off that I'm pretty sure it's hard to tie directly like but for sure Six figures which is crazy um so I just want to shout out to to the folks and all the people who listen who are in Internet pipes

and all that um so Internet pipes.com it's like um it's a it kind of started as like a book but now it's a community right it's a community we run events that are kind of weird and quirky weird fruit tastings we did like electric shuffle board documentary screening so it's cool um we can do a code if do people pay for the Events no no no no so it's a onetime thing and then you're in the community you get access to the events that um we do monthly emails so again I'm the one I'm sending

is on longevity last month it was basically just took our idea from Trend and you uh did it on your own you said it I didn't say it um but actually the point was around internet pipes was meant to be a little different in the sense of Trends was like here are the trends internet pipes is meant to be Here are the tools so that you can Surface your own Trends as well like you know behind the scenes how the sandwich is made this is this is awesome uh you owe me uh a dinner then

oh totally a fair more than more than a dinner and we can set up that's all I'll take I'll accept a dinner uh that's a fair trade and if future people want to join they can um sign up we can set up a code why don't we just do Sam Sam I'm on your website right now Sam is a good code uh It looks like it hasn't been used um all right internet pipes.com use the code Sam Steph we're giving you all this plugs man congratulations you guys are the best um all right I'll talk

to you a little bit all right see you [Music]