Let's talk about how to scale any business in 2025 and what we're going to break down today is not some cheap trick it's not some simple little hack these are actually fundamentals that basically nobody else is talking about we're going to break them down step by step by explaining where your actual most profitable transactions come from and then how to back your way into maximizing the volume of opportunity you Have to make money in a way that is very sustainable makes a lot of sense and will fundamentally change the way that you think about growing
your business that plus will answer all of your questions diving through all the comments from this week on YouTube and so much more today so with that being said let's get do it everything is going extremely well and [Music] Now Showtime [Applause] [Music] all right everybody welcome back to the show welcome to this week's live this is step-by-step guide to scaling any business in 2025 if you have any questions drop them in the chat super chats get bumped to the top of the list don't forget to join the membership if you want your questions asked
without having to do the super chat and down at The bottom you'll see a link if you go to disruptors school.com right now we have a sale going for cons Consulting calls uh you can save hundreds of dollars on doing that people have been taking advantage at left right and center and I feel like why not promote the damn thing so anyway that's what we're getting into so first bit of business today let's set the table with what we really need to know then we'll answer a couple of the questions and Dive into more and
more of the points today all right so if you love these types of content please go ahead and like this video if you've been watching this channel a bunch go ahead and subscribe apparently only 35% of the people that binge this channel are subscribed so let's change that and if you find Value in it go ahead and share with your friends this doesn't have to be your secret there's plenty of money To go around okay all that to be said uh yeah sorry I do have a uh a uh anyway had to go to the
doctor this morning that is what we're at today so uh let's dive into it with Point number one how this is your stepbystep guide to scaling any business in 2025 and the most important thing that we have to point to right away is where are our most profitable transactions well you've been thinking about this completely wrong it's not From Google it's not from email it's not from Tik Tock or Facebook Tik Tok RP maybe it's not from any of those channels let's bring this in your most profitable transaction is a repeat buyer that is your
single most profitable transaction that you will have in your business it's also the most sustainable and predictable action to occur here's the bottom line it is an extremely stable and consistent data Point in any business when you begin to look at how many people who buy once buy a second time and even more predictable is when you do that by product if you're selling $ different things let's say this cup this uh Jesus what coaster my God and uh this phone depending on what you're looking at you're going to know that maybe 30% of people
that buy this cup buy again 5% of people to buy this coaster buy again and let's say 1% of people to buy this Phone buy again you can know every time I sell this improves my likelihood of getting the most profitable transaction to occur in my business so what we need to understand first is something we call spr or second purchase rate what items have the highest second purchase rate and this really comes down to a fundamental misunderstanding in most businesses most people are taught that the way you make a business is by Selling somebody
at a profit let me get my Facebook CPA to be low let me get my Raz High let me get my M all of that is complete non sense what actually matters is cash flow what you're talking about what you've been trained to actually value is being a good salesperson there is a very big difference in being there's a very big difference in being successful in business between being a good salesperson selling an item at a profit And actually buying the right kind of customer when you begin to focus on the best customer you begin
to focus on the most profitable business and for those of you that say well I can't afford to worry about future cash flow I need to be first sort of profitable sure I believe you and I understand I get it but if you don't start solving this problem you'll never get past that if you continually try to chase down what a lot of other people tell you and believe Me I've been in the ad accounts I've been in the Andrew Ferris Le ideology of AD accounts where there's 13 different campaigns all promoting anything with a
positive contribution margin I've unpacked and helped people recover from the Common Thread ad accounts where there's like 37 different campaigns running with localites and interest groups in a thousand different cost caps promoting anything at a profit here's the problem none of those are focused on The most profitable transaction they're actually focused on making a complete misappropriation of your marketing funnel as a priority and we'll get to more of that here in a minute the point is we need to begin to understand where do we make the most money then we can understand everything else we
need to in our business so step one in this step-by-step guide is to understand what products most often Correlate to a future purchase and now here's how to do that in a super easy way do you need lifetim Le no do you need North beam God no you should never rely on that or add Beacon or do I need a triple wheel dashboard I mean I think it's helpful but that none of that's going to answer this question here's simple way of doing it grab all of your Shopify receipts for the last year get all
your purchases what we need to know is what Did somebody buy what's their name when did they buy and uh what did they buy and are they first or returning just get that simple report download it throw it into chat GPT and then ask GPT this simple question of all the people who bought more than once of all of my repeat buyers what was the most commonly bought product when they were new customers and rate those one to five and give me a volume and a percentage Per that alone will tell you what is your
most profitable customer Journey because that's going to tell you what has the highest second purchase rate that is the most highest opportunity of generating cash flow in your business and if you're not generating cash flow then you're a salesperson A salesperson is not a business so the first thing we're going to touch on today is that simple step download your Shopify report and ask Chat GPT to tell you of everybody who's a repeat buyer what did they buy when they were a new customer and then rate these in order of what product most most often
led to somebody buying a second time that relationship is one of the stickiest stats that you will ever have in your business all right so that's step one now we're gonna get to step two here in a minute I just want to address the chat hey Sam good to see you the Sam but the H boom let's see it fantastic all right if you're in the chat by the way let me know where you're at where you coming from fam uh it's great to see all of you guys here we're getting dozens and dozens of
eyeballs on how you count stuff you know boom Drew we will get to your question here in a little bit oh I love it I found you yesterday set up my brand Shopify I was about to lunch I'm so glad I found you brother such valuable insights already been binging Your videos on my commute to work love it from London bonj Drew uh from Switzerland B George sadine I don't even know how to pronounce that name white kid from the suburbs love it fantastic okay so here's the promise and here's the delivery we're going to
give you this step-by-step guide Today part of the promise of these lives as well is the community and what we're going to do now is we're going to go to the comment section of the YouTube channel and we're GNA go through all of the questions from the last day and then we're going to come back and get to step number two of how to scale your business all right so that being said let's do it boom let's dive in here all right uh we get this any bigger I don't know CT BJ from ATA uh
get a shovel bro I hear you guys got some snow we got fires you got snow welcome to America all right all right ad agency's profit by Keeping you in the dark MBA love it boom okay so uh you commented MBA so I owe you a link let's give it to you boom there we go all right uh let's get to some comments man we got a lot of comments from today's 5minute Friday stay tuned we'll actually show you the five minute Friday here today and if you don't know every Friday we're breaking down what
we call the F minute Friday which is just a simple easy actionable bit of advice and all you do is B if all You do is subscribe to this Channel and then just binge the five minute Friday playlist you're going to be better than like 90% of the people out there running ads and you'll be able to fire your agency and like fundamentally have full control of your future which is what this is really all about all right let's get into it this five minute Friday was like I found the best Facebook ad strategy of
course we need you know a little bit of clickbait in there right Anyway can you just let flexible ads run and not have a champion ad set is that still following by best practice Julian if you don't need to consolidate your ads then you don't have to the best practice is to not introduce any instability into your ad account and we'll get to more of that here in a little bit but the answer to your question Julian yeah totally fine all right uh found the best ad strategy 322 structures a great approach by the way
If you guys don't know about the 322 ads you you got to check it out it is the the the hundreds of people send me messages of finding other people teaching the 322 approach and like I've heard so many names by the Unicorn method blah blah blah a million different things yeah bold disclosure I invented it I brought it to Market I've been using it for years we even have a GPT that help you write all the ad copy for all of your ads as a matter of fact Let's just find that real quick chat
oh man okay here we go chat GPT login okay hold on a second here we go boom log in with Google okay there we go okay other the chab instead fun fact if you want to have me write all of your ads I wrote a GPT for you called the 322 method ads copywriter and uh if you type in 322 into my to explore gpts wh That's my search history okay sorry explore gpts my internet's a little slow today Of course 322 awesome this will pop up with 322 method ads copywriter bam this will literally
take you step by step into building ads for you you can start with the landing page previous winning ad copy post a video transcription or just tell the machine 4.4 star rating 5,000 people that's what we do here people easy peasy right all right now that'll be said uh I'm curious if you ever explored tools like ad inspiration for ad campaigns honestly I Don't know what ad inspiration is uh so jeel bam uh I'm going to have to check that out let's let's actually take a look what is ADD inspiration share the chat instead get
the best ad templates and examples okay I got you um it sounds like a knock off a creative OS I would just use creative OS by the way if you join uh disruptive School Inner Circle um you get the top 10 templates from creative OS for free right away just for joining that's dozens of ads you can Bring to figma or to canva so that you can build off of what the best brands in the world are doing and then use the 322 ads copywriter uh to build all of your ads for you it's it's
like I'm trying to make it so easy anybody can do it and that's what it's really all about so juel um yeah I think it's cool uh I would use the original which is creative OS I think it's the best and uh I personally know the guys that are running that and uh yeah there you go go To the OG all right I got the answer okay Charlie let me let me let me Charlie should I make that all in one campaign it should be different because at the moment I'm running a 322 in one
campaign and making new ads in the same campaign and I'm changing the budget on the ad set so um for your 322 ads they should all be in one campaign as long as what you're doing is promoting one product you should not be promoting multiple products within one campaign Because that fundamentally destroys everything and all of your products again going back to the 30% 5% and like 1% repurchase rate they all have different values they all have different CPAs they all have different aovs and they all have different things why would you possibly want to
train the machine do all of them when you could just do this one the best all right uh so hopefully that answers your question all right waiting for drop shippers to join And tell Charlie they running 200 active ads on their six figure Brands hey look that's fine you can totally do that and believe me I've got a lot of drop shippers in the NBA program you know what they're doing scaling their entire business to build Brands instead of living and dying by their ability to launch hundreds of ads and play the lottery um so
tons of drop shippers join we've had a ton of them in the NBA program in disruptor school and they are Building seven figure businesses and they're no longer treating themselves as drop shippers they're brand builders we have them all the time all right uh Aden is there any way to see the actual winning combination now that earns the most spend we've had that issue where the combination shown as the winner was definitely not using the winning headline okay two things to unpack here number one actually seeing the winning combination there is no such thing as
Winning combination um the results that you see inside of any Dynamic creative or flexible ad when you go down to breaking down by element where you say there's definitely not the winning headline you don't know what the winning headline is in a 322 that's 12 possible combinations but any headline is actually six different ads because it it goes to three different creative and three sorry three different creative two different primary text so when you say Oh this headline is the best is it because 99% of that spend went to one of those six ads or
or is it completely evenly distributed let's say it's one of the creatives and there's three creatives so each one of those is four different ads when you look at the results is that 100% of that spend went to one of those four ads or is it 15% 25% of the budget towards that one went to all individual ones and in that case are any of them good better or worse the Point is you don't know but you can absolutely go into your comment section of all of your ads when you're replying back for your customer
service points and then just take the URLs and the ones that get hundreds of comments maybe those are the ones that are actually contributing the most to that Dynamic creative test you can grab that post ID isolate it and run ads to it this is 100% doable and that's the way that I do It all right let's get down to it Allan OG hey man these short videos are subtitles and voiceover say something else gets harder to understand I often turn the volume off to understand properly totally get it Allen I'm trying out something new
uh because a lot of people watch these with the sound off anyway um so I'm I'm I'm giving it a shot Alan but thanks for the feedback I appreciate it and real Joe Rogan um doesn't like uh this okay cool Thumbs up to your thumbs down I'll even hard it there we go all right that being said let's get back to this because we are less than a day away oh we're more than a day all right so that being said let's get to Point number two in the step-by-step guide now the way you make
money the single most profitable transaction you get is somebody buying a second time okay great so we have a bottleneck we have a certain number of people to buy let me do it this way so It's it's rever we have a certain number of people who buy second time then we have people who buy it first time so our initial bottleneck is how many people can we get from buying once to buying twice well what's the easiest way of getting more people to buy a second time start promoting the product that gets more people to
buy a second time and that product goes from 10% of the items you sell to 90% of the items that you sell well dramatically that will Dramatically improve the volume of people that buy a second time easy but what we're really doing is identifying a bottleneck and then maximizing the volume to that bottleneck because that bottleneck is a constant the amount of people who buy this we roughly know is 30% great that's 30% where 10 people buy it or 100 people buy it great let's just get a thousand people to buy it now that's great
but how do we get more people to buy it we work on the Conversion rate of the landing page right so we work on cro now when it comes to step-by-step guide here what I want want to tell you is what matters in cro is not conversion rate conversion rate optimization has nothing to do with how often people buy the easiest way to improve your conversion rate is to just get less traffic what really matters is revenue per session what you care most about is what is the average customer worth now It doesn't mean that
a higher Revenue per session is more valuable what it means is that the revenue what actually matters is the revenue procession greater than the cost to get a session that's how you begin to make money if I can let's say every session is worth a dollar can I get people to the site can my average cost per session be 90 cents if my average cost per session is 90 cents and every session is worth a dollar then every visitor makes me 10 Cents there we go Revenue per session and then amount then you look at
the amount of money put out and how many sessions do you get as long as the cost per session is lower than the value procession and the revenue procession you make money actual cro has very little to do with conversion rate now conversion rate is great if you can improve the conversion rate the revenue procession probably Goes up but there's a whole bunch of things that happen before that that'll completely destroy your conversion rate and we'll get to that here in a minute but the point here is is simple let's think of any job right
you will never get paid what you're worth let's say you work for me and you do a thing and it's worth 50 bucks if I pay you 50 bucks for it I lose money because I have to pay taxes on it because that thing isn't free for me and why would I Out of the goodness of my heart lose money if I break even on paying you to do a thing but I have to pay taxes on that thing and it cost me money to do that thing well I lose money let's say on 50
bucks let's keep it simple let's say $5 of that goes to taxes okay so the thing we make 50 bucks I pay you 50 bucks I break even well when we include taxes I actually lose $5 all right so now I can only afford to pay you 45 okay now let's say that thing Cost me 15 bucks to make okay so now if I pay you 45 I still lose 15 so now I can only afford to pay you 30 for something where you make 50 okay now let's say it cost me money to get
somebody to go there let's say it cost me 20 bucks to get that sale okay now if I pay you 30 I lose 20 so I can pay you $10 for a thing that's worth 50 because of all of the added cost to go into it so then the point is can I pay you $8 if I can pay you 8 to do a thing that's Worth 50 that means every time that sale happens I make two if that's the case then I will maximize the amount of opportunity I can to pay you a because
I know every time that happens I make2 so if I want to make more money I need to get you more sales the point is this cro is not about making a landing page convert as best as possible because the honest truth is the reason why people go to that landing page dramatically impacts everything it's About making the average session worth more than the cost per session it is a symbiotic relationship of everything that happens before somebody lands on the landing page but what you need to really begin to look at is what is the
revenue per session by landing page that is this next step in our step-by-step guide and it's really easy let's go to your Shopify report let's go to your sessions report how many sessions do you have What is the total amount of sales on that page total revenue right let's move this out of the way total revenue that's your numeral Ator divided by total sessions that's your denominator that tells you your average revenue per session now every time you test that landing page your goal is not to improve the conversion rate it's actually to improve the
revenue per session if you improve the conversion Rate by reducing the price you make less money and then what if you make the price higher but you get a lower conversion rate what if your conversion rate dropped from 3% to 2% but you double the revenue well give me a worse conversion rate all day because I'm actually making 50% more money the point here is simple your next step is to begin to understand what a Session is worth and then your goal which we're going to get to in a minute is to understand how to
get more sessions for below that cost lost all right that being said let's go to the chat let's address the chat we got 60 eyeballs in here technically 120 eyeballs if you can if we're going to go ahead and say that maybe some of y'all got uh two eyeballs on you good to see you London Switzerland Jonas love this love you all right bonjour from Atlanta Yeah uh state of emergency for whopping two inches of snow tell me about it man uh let's see hi Charlie thanks for helping me through email clothing brands lots of
variations Quinton I was emailing you this morning good to see it quick question here all right we'll get to that here in a minute uh let's see for image ad testing do you recommend 322 always I don't give a [ __ ] about the resolution make it not look like [ __ ] there is no type of testing where I Won't recommend the 322 Ed unless that testing is catalog in which case the 322 ad isn't applicable all right Drew question from the start you are pitching 322 structur via 1 CBO and DCT as the
first ever to add account apologies uh yeah yes I'm I I am pitching 322 ads from the very beginning like there's no reason to not do it um this is the way the software was written to be used this is the easiest way to have the highest level of Confidence and actionability in your data while leveraging the scientific method in a machine learning environment moving away from that basically says I'm smarter than the machine or I'm more interested in getting lucky than being smart both of which your a losing Venture data wins the greatest ad
in the world in a bad ad account setup is not nearly as good as a [ __ ] ad with good data people say campaign structure Doesn't matter campaign structure doesn't matter [ __ ] CBO ASC all this [ __ ] whatever we're just trying to make a profit those are the people that are constantly struggling Facebook is a machine learning environment it's a data machine machine if you don't give a [ __ ] about the data then you don't give a [ __ ] about the machine your results are going to be [ __
] no matter what you can try to Get lucky all day but if you're only relying on getting lucky and outpa the Machine you're always going to need to be first sort of profitable because you are a Salesman not a business operator if you want to start solving problems you got to start understanding how the machine works so that you can leverage it in your favor instead of working against it and the reason why most people that you see preaching against it are motivated to do that is because they Sell services to operate it for
you in a way that depreciates in value and then they sell you the next fixes right they say we a bunch of cost caps and campaigns to everything with a profit oh by the way you need more creative we have a creative service for you oh by the way you need more email stuff so we got an email service oh by the way we got a Google you need more search they're they're creating more and more problems to sell you more and more Solutions at the end of the day the only reason that you're going
to be successful or not successful has nothing to do with them it's completely around your business model and ignoring them is the best thing for your business that you can do a [ __ ] business model will always fail but a bad business model being operated by a predatory practicer of AD accounts will suffer more than a bad business model focused on getting better business models are what matter Your ad account as we'll get to here in a minute doesn't really that's what's really important Leverage The Machine in the way it was designed to be
used and you'll be more successful there we go all right sadine you got a lot of questions here buddy uh I will we'll see what we can do to unpack this but to be completely honest I think you need to join the NBA uh sorry at least to disrupt your school in circle um which jump into disruptor school.com you can Check out the Inner Circle we'll get you into there um you got a lot of stuff here and um I I I honestly don't think I can answer all of them but we'll see what we
can do over time okay we're gonna get to one more hit from Quinton for imma testing you always yeah Ecom yes okay we got to that question fantastic uh okay we're going to get back to here boom all right je targeting the Right audience is important I'm beginning to Think juel you're just a salesperson for adino so we'll leave that there Joel your content is super helpful Joe your comment made me feel better fantastic all right let's get to the next one hey ho Chief would you recommend how would you go about running a subscription
B decisions with your ad structure R 310 Nutrition that's right I think that was the brand you mentioned some of your previous videos yep do you use the 3221 campaign when you first launched it or Is it something else honestly uh 322 ads in exist this is pre uh pre- broad match uh pre-advanced matching um so this was before Facebook operates the way that it works now so that you need to know everybody talks about the algorithm chain the algorithm changing all this other nonsense Facebook hasn't Facebook hasn't had any meaningful change to the way
the algorithm worked since 2008 their business model is the retention of Attention for profit if you are a business partner to them the benefits their business model you will reach high higher quality inventory for a lower price if you try to cheat them you'll get priced out of the market if your ads are delivering you inconsistent results and your cpms go up it's because you are a low Integrity business partner to Facebook simple all right now another person I watch is Dave FY who works with Robbie Miller yeah Robbie Miller by the Way Facebook ads
MBA program graduate uh a lot of what they're doing comes directly from what I taught them so hopefully that helps all right Dave mentioned I should test as many creatives as possible yes but not in it's something that we talk about in the NBA program that we can't really get to here because it's well to be fair people have made a large investment but something we call Golden Bear um I think this might be a decent Way to start let me put it to you this way there's a missing piece between what Dave and Robbie
are telling you and actually how they execute there's an extra little Cog in the wheel and that's called Golden Bear testing and that's taught in the NBA program um so there's a missing step he's not wrong on testing as many creative as possible but the way that they do it is actually something that they're not sharing with you and to be Fair it's because they've dropped a large amount of money to learn it from me all right so this is also on the step-by-step guide how to start running your ads uh great guide if you
just want to get running your ads this is everything you need to get your ad account set up and going um most of you here on this live probably already have this done but if you know anybody struggling to try to get ad account set up I built this thing it's like 11 Minutes long and it walks you through everything from setting up a page to installing a pixel everything you need to know to get started right there step-by-step guide screen shares the entire way through all right Queen be digital it's enduring that you work
hard and multitask is apparent that little baby managing ads and creating content in no time yes she will uh this is oftentimes I have my little girl Charlie here with me uh let's see bullet of Mercy thank you on daily life the media batter exposed you're welcome okay another one on this full guide thank you Professor uh valuable information I have a question one campaign strategy 2dc CTS adsets one winning adset how do I how can I do test the hooks of creative same creative just different hooks yeah um no the dcts won't have a
lot of adsets you're only going to have two of them you don't need to test everything you need to test enough to know if one is Better than the other and if that test makes your bottom line better I don't care about finding the best you can't find the best the idea of the best is a complete misnomer that's a fallacy what you care about is if I have two DCT adsets running against a control campaign one do they earn spend if no then they're losers if they do earn spend which one's better than the
other one and then of that one that's better than the other one when it earn spend Does my overall business get better yes or no right if the answer is no [ __ ] it it's a loser if the answer is yes spend more Facebook is that simple people that make it more complicated than that are either a don't know what they're doing or B are trying to sell you something either case [ __ ] them all right uh EMA Charlie teach me please hey look that's what I'm here to do champ thank you this
is all my short form stuff uh which by the way I mump out like generally two to Three of these a day and I'm trying to do more uh M what do you think of Drop Shipping do you love it to hater are there any tips for drop shippers using Facebook as this is the stepbystep thing yeah my number one tip for drop shippers by the way I have a full like definitive guide video on Drop Shipping so check that out um number one go number one piece of advice for drop shippers once you find
a product that Works your number one goal Is to figure out how to sell that person a second thing everything we just talked about here stepbystep guide to scaling your business figure out that second purchase vertical integration build a business instead of Drop Shipping a bunch of products if you drop ship a bunch of products as soon as that product isn't cool anymore you're out of business because you're a salesperson you're an affiliate marketer for a factoring in China you are not a Business owner it's like anybody running Amazon that's not your customer you're an
affiliate marketer running on a commission structure for the Amazon business you don't own a business your business is being a salesperson that's not a business uh here we go MBA let's do this boom nope boom there we go quick Keys love it boom boom okay uh one more thing On this man we got two days okay thanks what if I had an out account that already spent $12,000 but when going broader targets around customer groups the competition set a potential customers sounds like you have a creative problem if your ads are targeting the wrong people
make different ads and yes it will take a little bit of time for the machine to understand how to Target these new People but it really is that simple if your ads if your results aren't good enough one we have a lot of other problems and we're gonna get back to that real quick where where are we getting for three days okay we only have two more questions to go but you need to start running a real business and that's what we're breaking down today in this live video so hopefully this um really helps out
all right Drew watch this 10 times and still don't understand what's The difference all right I'm gonna I'm going to play this video you don't need to worry about the audio and then we're going to explain it and then uh we'll get back to step number three on how to scale any business in 2025 let me tell you the easiest way to make a thousand sales for free if you run a th Facebook ads that I'll make 10 sales a piece and then I make one Facebook ad that gets 10,000 sales in order for you
to get 10% of People to buy a second time you have to be right a thousand times I only have to be right once even if 10 of your ads get 100% of people to buy a second time you'll only make half as many additional sales as I do what if the reason your LTV sucks is because you're running way too many ads let me tell you the there we go so the point of that let me get back to this spot there we go so the point of this is The more ads you run
the more kinds of customers you buy and this actually tees up which is why I wanted to get to this question the more kinds of customers you buy the more reasons that they're coming in the more hooks you run the more the more angles you get you're hitting people in different ways and they're buying for different reasons remember we talked about the most important thing is getting people to buy a second time and then improving The revenue procession well if you have a thousand different kinds of people buying the ability to improve that Revenue procession
is basically impossible because you're trying to solve a thousand different problems if you only have three ads running and you want to improve that second purchase rate dramatically well in order to double your sales you only have to solve one of those problems Instead of a thousand of them the more ads you run the harder it is to scale your business being a better salesperson by bringing in more and more different types of people makes scaling your business far more difficult all you can do is scale your salesperson but remember the most profitable transaction is
the second one and the more you do to destabilize the funnel the harder it is to get anybody to buy a second Time so hopefully that helps we're going to unpack that here in one more minute all right cologne motion Film Production hey thanks one question my Instagram account of one of my clients photo studio is quite new and medic can't seem to find the Right audience when going broad it some it somehow tends to Target other photographers instead of clients they had the same issues with Spam followers in the past what you recommend here
when bro targeting targets the Wrong audience you have a you have a creative problem broad targeting isn't doing the targeting it's basically saying whoever wants to see this content is getting to see it if your content is reaching the wrong people it's because your content doesn't appeal to your target audience start focusing on your audience and what they want and make content for that all of a sudden you're going to start Appealing to people that actually want to buy from you instead of your competition it's a sales pitch problem if you're only talking to people
who are already sold you'll never sell new people hopefully that helps all right so let's break this down again all right stepbystep guide to scaling any business in 2025 part three we need to understand what happens before the click so there's a massive misunderstanding around the funnel and Around retargeting and all that and we're going to do a 5minute Friday on that to really break that down but that's not what we have time for today you need to understand the funnel and what I mean by this is what happens before somebody hits your landing page
there's three different types of marketing that you really need to be aware of number one is what we call inventory marketing so right above in the funnel you have the landing page It's the bottom of the funnel all marketing gets somebody to go to your landing page no marketing makes a sale no ad makes a sale ads don't make sales they drive traffic to your landing page or your website right a billboard is not what makes the sale okay you hear me ads don't make sales the idea that any AD made a sale is complete
fallacy the idea of attribution is complete [ __ ] All right now that we know this is an objective truth now we can start to unpack actually how things work when you have a landing page what are the easiest ways of getting people remember we talked about that bottleneck okay so what's the bottleneck above a landing page well immediately the easiest people are the ones that have opted into receiving messaging from you this is hand toand combat one-on-one communication this is email and SMS and For those of you that are scaling like a community or
an Instagram post let's say that's your broadcast channel but it's somebody opting into hearing from you this is what we call inventory marketing above inventory marketing where somebody has opted into hearing from you now again if you were to say let's say you have uh a th email addresses with a 10% open rate okay that means 100 people open and then 10% click The rate okay that means 10 people clicked and then a 10% conversion rate that means one person bought every thousand emails generates one sale now you could triple those numbers and then maybe
get three sales or I guess technically if you tripled every one of those numbers 30% open rate means you get 30 people instead of 10 and then a 30% click clue rate on 30% like okay maybe you get better and better and better at this stuff let's Say I'm not going to bust out the math here real quick but let's just say you get 30% better across your entire inventory marketing funnel and you get three sales out of a th instead of one that doesn't get you more email addresses so now your bottleneck isn't people
buying a second time it's the amount of people that you can actually reach to on inventory marketing so above inventory marketing we have intent based marketing this is PPC this is people Looking on search this is people on Amazon stuff like that right they've walked into the store they've walked into the farmers market and they're trying to buy strawberries and you're one of 17 other people selling them are you a better salesperson when somebody already knows what they're looking to buy can you get them to buy great you can get better and better at that
but that doesn't mean anybody's looking for You So eventually there's a bottleneck There and then we have to go to intent creation and awareness this is brand marketing this is where Facebook comes in also Tik Tok and YouTube and all that other stuff now for what it's worth there are a lot of options this is what social media is all about and pre- social media days this is radio and television and all that fun stuff the point is simple those things those options of them Facebook is the most Stable the smartest machine that takes the
least amount of effort to manage that is the most sustainable with the least amount of effort in a couple of hours a week you can manage a Facebook ad account and see sustainable results that are scalable that's why I choose it right I think it's a data thing and and and the Facebook algorithm the Facebook machine learning Database is smarter than anything else it has more data than Amazon it has exponentially more data than Pinterest and Snapchat and Tik Tok put together it's got more data than Google they have more data than anything yo Miguel
bro good to see you man Miguel OG MBA didn't an exit after joining the NBA program just crushing left right in center Miguel love you brother all right so the point is this you have to understand where your bottlenecks Are I've got a 10% open rate I can't get more people to do it awesome so you need more email addresses okay well we got people in our Market we're trying to get them to sign up okay great we're running these cck and as soon as I scale up on my Google ads and I'm getting I
I had a conversation with somebody today they were saying I got my Google ads down from $7 a sale down to a dollar a sale but I got half as many customers okay so you're getting more and more efficient On Google but at the expense of volume okay so you need more volume you've scaled efficiency too far that's your bottleneck so if you identify each individual bottleneck your goal is to stabilize that bottleneck keep it constant and then go to the next level if your conversion rate is constant get more emails if your emails are
constant get more search if your search is constant get more attention on Social the way you scale a business is to understand where the area of opportunity is and dramatically scaling your Facebook without improving your without having a constant conversion rate does nothing for you ads will win and die basically by complete [ __ ] luck has nothing to do with actual sustainable success if you're launching a thousand different ads now this is what we're talking about before all right hear me Out all right ready folks let's take a breath okay let's break this down
if you've made decisions on how to get the most amount of people to buy a second time let's say you got it to 10% of customers buy a second time fantastic and you've gotten your landing page let's say to a 2% conversion rate awesome and based on that you've understood your email flow to get people that have signed up on like the 10% Giveaway the popup or whatever you've gotten them pretty consistent to get a conversion let's say it's 10% of those people are actually buying from you great and you figured out on search how
to get people interested in buying from you and you know that like sometimes you can spend more sometimes you can spend less and you figured out well the more I spend on Facebook the more my search results get better and so if I scale my Facebook I know that I can scale my Google search I'm going to get more email addresses from it so I can scale my business and that all makes sense okay cool what's the single worst thing you could do let me tell you the single worst thing you could do is launch
100 ads the more ads you launch the more variable the more different every customer that walks into your store Is when you've clearly defined how to get somebody to buy a second time at the end of your customer Journey way over here then the purpose of your Facebook ad is to find more people who are like those to buy a second time stop trying to attract the attention of bad customers if you can understand the most valuable customer and then your Facebook ads are specifically focused on buying a higher volume of that really valuable customer
then your Facebook ads Empower Your search ads which Empower your email which Empower your landing page which get you more people to buy a second time as a matter of fact just doing that alone means that if you can figure out how to get more people to buy a second time everything gets better but if you start attracting many different audiences and trying a bunch of different Hooks and a bunch of different reasons to get somebody to buy from you your second purchase rate's going to go Down why because you're no longer attracting the attention
of your best customer instead you are more focused on making your least profitable marketing channel Facebook more effective what happens when you make Facebook more effective by taking a thousand shots in the dark is you undermine every bit of effort that you've taken on search every bit of effort that you've taken on email every effort you've done on cro and every effort you've done in your Business model get people to buy a second time because instead of getting 10,000 more of the same kind of customer and I don't care who you are you are not
reaching enough of your target market to give a [ __ ] about going after anything other than your best customer and I'm saying that as somebody spending six figures a day with some Brands okay you are not spending enough to concern yourself with anything more than this is my best customer let me Find 100 more of them today let me find a thousand more of them today the more you get away from finding that kind of customer to get cheap wins the more you undermine your entire business model and there's a reason why the people
that focus on launching a thousand ads ultimately continue to talk about how Facebook is broken about how things are changing all the time and they talk about [ __ ] and CBO and ASC and cost caps And what's working lately because what they haven't done is actually build a business that actually functions they haven't scaled a business model what they've done is figured out a way to work really [ __ ] hard to make success almost impossible and so they redefine success they say success is growing 20% every year or maybe what they've done has
gone from 50,000 to 3 million and that's great but to get from 3 to 30 they're going to have to fundamentally Change what they're doing they're going to have to start focusing on systems and scalable processes built around understanding their ideal customer and attracting just that attention otherwise you're only ever going to be as good as your ability to outpace depreciation and let me tell you what will happen in the middle of February Facebook will break in the summer things don't work anymore and in Black Friday You're going to run cost caps and everything will
look great and you're going to see great success but it's because you've been selling yourself short all year long and instead of seeing the two three five 10x growth that you could have every year up to a certain point obviously you're going to find success as 20 30% growth you're going to consider yourself a seasonal Business you're going to constantly struggle for cash flow management and inventory you're going to Circle the Drain a thousand times instead of taking any steps forward because what you built is built what you built is basically empowering the salesperson instead
of the business model Facebook doesn't buy customers Facebook ads buy attention all marketing does is drive people to your store identify the best quality person this is The last tip for your step by step identify your best customer and then figure out a way to get that customer to your site at the highest volume possible where the cost to get that traffic is below your Revenue per session and then Focus all of your your efforts on getting those people to buy more than once that's how you scale any business every business is that simple can
you buy or earn attention for less than it's Worth in a way that leads to Future cash flow that's a successful business every successful business on Earth is built around that simple fundamental let me say it one more time the most the way you scale any business is to acquire attention for a lower price than that attention is worth and then to get that attention to be a future cash flow device get attention turn it into somebody who pays You more than once otherwise you do not have a business you are a salesperson and the
inevitable failure of your business it's just a matter of time away that being said let me show you this sick and tired of struggling and ads not working and them not scaling and they're just not making sense I'm fing confused bro if you've ever wondered how to get better results without relying on guesswork or luck then this is for you I got you homie hello everyone and welcome Back to five minut Friday and today we're going to be breaking down flexible ads or dynamic creative and why they're the smartest ads for you to be running
inside of your Facebook ad [Music] account now before we get started I just want to say thank you so much these five minut Friday videos have been blowing up the channel and if you like this video go ahead and like this video and if you're one of the 65% of people who are Binging these 5 minute Fridays and have not yet subscribed go ahead and subscribe so you don't miss any others with that being said let's throw 5 minutes on the clock and get started so first let's focus on the problem with guessing in your
ads when you build ads manually you guessing which copy it goes with which creative which headline goes with which video and ultimately that's not how Facebook's AI was designed to work stop it get some help if you create 12 ads each one of them is collecting data independently this means each ad is 12 times dumber than one ad could be because each one is learning less here's the truth nobody will tell you whether an ad wins or loses early is almost exclusively dependent on random distribution within the first few thousand Impressions more ads means less
data per ad which ultimately means you're leveraging luck a lot more than machine learning and not seeing the Success that you deserve this is where flexible ads come in this is Facebook's Dynamic creative or now called called flexible ads you can give the machine a few choices at copy and creative and it will do all the hard work for you instead of guessing with 12 individual ads you can create one Dynamic ad that tests all the possible combinations and here every impression makes all of the ads smarter and that's really the trick instead of all
of your data going into Many little buckets all of it goes into one big one and that one is a lot smarter what so for example in a 322 ad that creates 12 possible combinations you can either create 12 individual ads that all more or less rely on luck and guessing or create one 322 ad that leverages all of the data and only ever gets smarter and only ever gets better for instance with a 322 ad there are 12 total possible combinations now you could either make 12 individual far Dumber ads that all rely on
luck or one really smart ad that l es machine learning and only ever gets better so what's the best practice for a flexible ad to get the best results with your flexible ad here's what you need to do start with a single 322 ad per ad set that's three creatives two primary texts and two headlines this gives Facebook's AI 12 possible combinations to test and optimize for you next set up two ad sets in an AB test with different versions of The same concept and third add an additional adet with all of your proven post
IDs this gives your CBO campaign a stable control group and allows the other adsets to focus on testing this setup allows Facebook ads to execute the scientific method for you eliminating the guesswork and luck that you've previously been relying on and giving you the success that you know you deserve nice job team so what are the benefits of flexible ad Flexible ads give you smarter more stable results by leveraging Facebook's machine learning you're able to show the best ad to the best person at the best time to give you the best results that are ultimately
far more stable far more scalable and far more trustworthy this removes all of the guest work and saves you tons of time and frustration no God please no no no you're no longer going to be relying on luck or constantly launching a bunch of new ads that all Cannibalize each other and make the machine almost completely impossible to manage so let's talk about why flexible ads work long term I've been using flexible ads or previously they were called Dynamic creative for over 5 years now and every single time that I try to test them up
against the manual effort of guesswork flexible ads win every single time the results don't even come close think of it this way if you rely on guesswork where you are predicting The right copy with the right headline and the right creative you have to be right 100% of the time every single day that's ridiculous or you could spend your time doing far more important tasks and let the machine do all the hard work for you and honestly it'll probably beat you anyway and sometimes may be good sometimes may be sh with flexible ads you're designing
a smarter campaign that is more efficient and easier to manage plus it gives you a lot more time and Confidence back to see the success that you deserve that was easy if you haven't used flexible ads yet this is your sign to start and if you want to know more about 322 ads I have a great video that I'm going to link right up there for you to check out if this video gave you value go ahead and hit the like button and don't forget to subscribe so that you don't miss any other 5 minute
Fridays or any of the other videos that we're doing here and please drop your Questions in the comment section below and join us Friday every Friday after at noon Pacific Standard Time on YouTube for our lives and join in our conversations so you can get feedback in real time and stay up to date not with what everybody's talking about but what they're going to talk about in a couple months or a couple years with that being said thank you so much and until next time I'll see you on the internet bye there we go ladies
and germs okay so That being said thank you so much on our live today remember if you want to learn more stuff there's so many any questions that we couldn't get to I mean honestly just like I I wish I could get to half of these questions I I I really wish I do um this is going to be a great opportunity all of you folks like this is what the inner circle is perfect for or the MBA program if you can afford it we're we're working on some other stuff here along the way maybe
to help things Work out for you but I I highly recommend that you join the Inner Circle right now we've got a quarterly plan that'll save you some money and it comes with a one-on-one call just like every I I want you to know that like I want to help as many of you all as I possibly can I'm doing the best I can to provide you all the tools that I possibly can I want you to know that I appreciate your attention and I want you to Be as successful as possible and I'm going
to do my best to make myself as available to everyone here as I can so that being said though I gotta go um it's life it's what I got I got things to do but so that you know Inner Circle has calls every Friday every other Friday with me NBA program has calls every other Thursday with me and in those spots not only is there further education but an opportunity to Dive into your ad account to share your screen to get my help in your ad account right away those calls end when every question is
answered and there's communities are hundreds of people large sometimes if you want to be successful you have to invest in the most important thing and that's you your time is your greatest investment if you want to invest your time in a way that'll vastly improve your ability to provide for your family Create jobs for your community and see the success that you deserve the single greatest piece of advice I can give you is this find the people who have done it for themselves and for others there's a reason why hundreds of people have joined disruptor
school last year and they were able to fire their ad agencies and see their best year ever there's a reason why hundreds of people have joined the Facebook ads NBA program and Not a single person that has done the work has ever asked for their money back there's a reason why we have multiple Brands getting eight figure exits every single year inside the Facebook ads NBA program and it's because this [ __ ] works not only me saying that but it's everybody else and all I do is teach you the same things that I do
in all of my Brands and all the Partnerships that I have and so that being said I can't do This without all of you so I really appreciate seeing you all here and go ahead and like And subscribe the channel share with your friends this should not be a secret now I'm going to share one other thing that to me means everything and and it's this this is you okay this is you look at this this is my subscribers since doing these Friday lives and the five minute Fridays that's it like that is Crazy and
three months from now I want to 10x this help me help you let's all be successful 2025 is going to be our best year ever see you later bye yes woo
