Donald Trump is going to beat Hillary Clinton and be the next President. Now, let me be clear. This isn't a pro-Trump video.
I'm not voting for Trump, but after watching hours of footage of both Trump and Hillary, I've seen an incredible pattern that convinced me to bet $1,000 of my own money that Trump would be the next President, even though I'm not voting for him. That's how confident I am. So let's rewind one year to see how Trump got to where he is and how that can show us where he's going, because as soon as Trump announced, a lot of people thought it was a joke.
You see there, Jon Stewart thanking Donald Trump for running. He assumed that it would give him tons of material to satirize and he assumed that the rest of America will just laugh at Trump. Clearly it was going very differently.
The only person I'm aware of, who predicted this very early on was Scott Adams. He saw Trump's skill about 10 months ago and predicted a landslide victory in the general election. If you want to read more, check out Scott Adam's blog in the description.
His analysis has really formed parts of this video. So Trump enters a field of 17 Republican candidates. With huge amounts of money to spend on ads at their disposal, what does Trump do?
He makes outlandish polarizing statements. Ignoring the Geneva Convention and alienating Mexicans, these are the kind of statements that make you unelectable. If you would have called Mexicans rapists, the day before the election, he would lose, but Trump isn't trying to get elected, at least not at this point.
He's trying to draw attention to himself in a very crowded Republican field and the news outlets eat it up. They covered every single thing he says. All in all, he gets $2 billion worth of free media coverage.
And he uses that time to reinforce the idea that he's winning, which he starts to do as soon as he insists that he is. Trump's statements earned him $2 billion worth of that message over 24-hour news networks. So the casual viewer is bombarded with messages that Trump is not only the most important candidate, but that he's winning.
And all of a sudden, he doesn't seemed like such a joke. At the same time, Trump starts picking apart his opponents by branding them exactly how they don't want to be seen. Scott Adams calls these brandings "linguistic killshots" and Trump goes down the line of his biggest threats, first Jeb Bush, who is the probable nominee, simply because he's a Bush.
And finally, he took down Ted Cruz with one of his best brandings yet. Cruz can't even communicate with him because every single time he starts, he just shouts "Lying Ted" and that is exactly what you want out of a brand. You want it to be with people that associate you, or in this case, your competition with.
The smartest thing is that Donald doesn't just sit alone in a room and craft these perfect zingers. He comes up with a bunch of ideas and test their reception live. Now, this brings us to Trump as the nominee versus Hillary Clinton.
Still, people are saying it's going to be an uphill battle for Trump because he's alienated Latinos, women, minorities. But then, just a few weeks ago, Trump turned on a dime and started saying things completely unlike what we'd heard from him before. That sounds very different from the Trump who wanted to bomb them all to hell or go after the families and allow guns in the school zones, and it's by design.
It's part of Trump's strategy, which can be summed up like this: First, get attention. You need to stand out when you're in a crowded field, so you have to bring attention to yourself. Second, win one audience at a time, and start with the most immediate.
In Trump's case, that was Republicans who are voting in the Republican primaries. He spoke to things that were important to them. Third, remove threats one at a time, and start with the largest, so you saw how he went down the list--first Bush, then Rubio, then Cruz.
Fourth, define the terms of the engagement, so that you're already the winner. He successfully made this campaign about things that are really wasn't and he made it about being anti-establishment strict on immigration. No one else had even seen those as important issues.
He brought them to the forefront and he was already the strongest on them. Fifth, be flexible based on what rallies an audience. So when you look at this strategy, it makes sense that Donald would look like a long shot to beat the Democratic candidate during the Republican primaries.
He wasn't trying to appeal to the whole country, only the people who are voting and, by the way, there's not a ton of Mexicans or Muslims who are voting in the Republican primaries. And he even admits that he wasn't trying to beat Hillary and that you can expect things to change once he goes head to head with her. Check it out.
Well I say those numbers are going way up once I start going. I have two more people I have to get rid of. I started off with 17 and one-by-one I knocked them off, and frankly, I have to, you know, I have to do what I have to do.
Now, once I start on Hillary, you'll see the numbers change. And true to form, he's now turned his sights on Hillary. She's even got her own brand name that he's testing out, and you can expect Trump supporters to echo this for the rest of the race.
Then, of course, we have crooked Hillary; crooked Hillary. That's why we're going to call her heartless Hillary. We can do without that.
I don't know which of these Trump is going to use. Maybe he'll continue to use both crooked and heartless Hillary. But it is interesting to note that alliterations were the first sound of something matches something or rhymes, which is when the end sound matches, stick better in the mind.
So, we almost called our business "Next Level Charisma" but chose "Charisma on Command" because it had that alliteration with the C sound, and it stuck better in the brain for it. By the way, if you go through and look at famous brands, you'll find that a lot of them follow this pattern and, perhaps, the best ever is Coca Cola because its got the rhyme and the alliteration. So we'll see if Heartless Hillary sticks.
If not, count on Donald to keep coming up with new ones until he finds a brand name that does. Trump also got out in front of Hillary's favorite rallying point and made it a weakness. So watch how he mocks Hillary's reliance on what he calls "the woman card" and makes her stances into something that is anti-men.
Did you hear that Donald Trump raised his voice while speaking to a woman? Oh, I'm sorry. I'm sorry.
I mean, all of the men were petrified to speak to women anymore. What's incredible about that statement is that it not only touches on Trump's common thread of political correctness, but it gives a target to those men who are scared to speak to women for their own reasons. It's Hillary Clinton's fault that you're afraid and she's only gonna make it worse.
Now, I know that that sounds crazy, that's not literally what Trump is saying, but that is absolutely how some men are going to process that remark. So, in a nutshell, that's Trump's campaign strategy and you're already seeing it turned on Hillary. It worked incredibly well for him in the primaries, but, honestly, if it were for just Trump's strategy, I wouldn't have bet $1,000 that he would win.
I bet $1,000 because Hillary's campaign is shooting itself in the foot. First off, the first thing that you see on her website is a plea not to vote for Donald Trump, nothing about why we should vote for her. Second, her website slogan has Trump's name in it, and it doesn't even make any sense.
It's supposed to be some kind of double entendre, but the amount of time that you have to sit, look at it, and think about it, is far too much for a slogan. And then you move on to her attacks. She attempted the same kind of branding as Donald did, but completely missed the point.
Don't expect this one to stick her to see Hillary's supporters shouting out presumptuous Donald at rallies. It's four syllables long. Most people don't even know what presumptuous means and it's not really even an insult.
Worse, Clinton allows her opponents to define her. Thanks to Donald, the theme of this election has been how important it is to get an outsider in the White House. Now, that is not a fact.
That is a campaign strategy. You could just as easily argue that you need someone with qualifications and experience; someone who is there when Osama bin Laden was killed, who is Secretary of State and knows how to operate in the political arena. But that's not what Hillary has done.
She's bought into this outsider equals good frame, and is trying to defend it. Now is that at all believable? Hillary Clinton lived inside the White House for most of the 90's.
She's been a senator and a Secretary of State. You cannot be much more of an insider than she is. So it's silly for her to deny it.
What she ought to do is re-frame the question like you see Obama do here. Make it about experience and know-how rather than being an outsider. Hillary's insiderness could be a positive.
She could point out that she was in the room when Osama bin Laden was killed, point out that while she was helping run the country, Donald Trump was on a reality TV show, but she doesn't. She sees that Donald Trump has crafted "outsider" into a good thing, and she tries to fit that mold, which she can never do better than he did, given her history. Worse, she is really going heavy with the fact that she's a woman to justify that outsiderness.
This is an extremely vulnerable position because it can easily be viewed or twisted, depending on your point of view, as anti-half the population. When Donald Trump alienates people, he purposely picks voting minorities. For instance, there are not a lot of Mexicans who are voting in Republican party primaries.
But if Hillary continues to really, really hype what Donald Trump is calling the "woman card" through the general election, you're going to see some men vote Republican for the first time in their lives. So in summary, Hillary's strategy is: 1. Be clever with slogan rather than impactful.
2. Allow the press and her opponents to define the terms of engagement, and then, react by denying she is the things that they say she is. 3.
Don't change your strategy as Donald cripples it. 4. Don't attack Donald proactively, just allow him to dismantle your weapons.
And, I guess, that's not a strategy. That's what we have seen her do. Mostly, she's been reactive, and the overarching point of this that the election is not going to be decided on policy.
I'm not sure that any American election in recent years has been, but this one, particularly, is going to be decided on personality and identity. Who do you like more? Who do you feel more connected to?
Every year, some comedian will go and ask people who they support and then read them a list of the candidate's policy, just to prove that people do not care about policy and this is what happens. I don't mean this to pick on that woman or Hillary's supporters. The truth is, you could do this just as easily with Republicans, Democrats, Hillary supporters, Trump supporters.
It doesn't matter. The point is that there is a large portion of the population that is voting not at all based on policy, but on image, and that portion is very, very easy to find for interviews. So if this election is going to come down to image--to the person who's most charismatic, who has a better understanding of how to create a brand image.
There's no doubt that Donald Trump has a serious advantage in this election. That's why I bet $1,000 on him. Could Hillary do a total about face?
Absolutely. But up until now, the impression that she has made on anyone who's undecided has not been a good one. If you, personally, are interested in the blueprint to making an amazing first impression, we've set up another video that covers the four emotions that will guarantee that every single time.
If you hit those four emotions in the right order, it doesn't matter what kind of environment you are in--from work, in the board room, to the bar, or a party. It's all the same. So if you're curious what those four emotions are, go ahead, click the box here.
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So, if you have any video suggestions, please go ahead, write those in the Comments. I'm planning one or two question and answer style talking head videos for this week, and then, next week, maybe another Game of Thrones breakdown, likely on Ned Stark's leadership qualities or lack thereof, but if you have another good idea that's really, really good, go ahead write it in the Comments, because those plans are all subject to change. I hope that you've enjoyed this video and I'm looking forward to seeing you in the next one.
