[Expiring Soon] AI Writing Masterclass: 3 Prompts To Make $100,000 As A Freelance Writer

All right. Boom. What's going on, y'all? Oh, what day? I almost said happy Thursday because we do all our live sessions on Thursday. Happy Wednesday. Wednesday. We're early in the week. We're early in the week. Happy Wednesday. A lot to jump into. All right. Waiting room disabled. Should have everyone who wants to come in a minute late easily joinable. But Cole, I know We got a lot to dig into, so shall we get after it? Yeah, I think we just dive right in. Everyone, appreciate you showing up on time. you know, no reason to slow

down. So, you're here to learn, we're here to share. So, let's do it. This is a free this is a free training and and master class that we put on. It's called Prompt Your Way to Profit. Um, this is specifically for freelance writers, copywriters, ghost writers, and the big topic that we're going to talk About today is AI. So, real quick, let's just get a a temp check if you're here. Uh, if you don't mind, drop in the chat, do you currently have at least one client that you are working with right now? yes or

no. So, it could be a freelance writing client, could be copywriting client, ghostwriting. Um, if you want to elaborate, you know, feel free to drop the service that you're that you're working on with them. So, could be you're writing emails, you're Writing social content, newsletter, ghostwriting. Yeah, it's a great one. Um, all right. So, cool. We got a good we got a good mix in the room, Dicki. Looks like we got some people that are currently doing it. Other people who haven't started yet, or maybe you don't currently have an active client. That's okay. We're

going to we're going to cover a lot of things that are applicable to both. You know, if you if you haven't even started, but you're Interested in getting started ghostwriting or providing writing services, you will take a lot away from this. Um, and if you are, chances are you're probably going to learn something new. All right, one other follow-up question before we dive in. Uh, screenplay writing, that's pretty cool. Are you currently using AI? So, drop a zero. If no, not yet. Totally fine. That's why you're here. It's what we're going to talk about. one

if I use It sometimes sparingly every now and then right and then drop it two if you already go I use this thing all the time I'm opening chatbt every day I got the app on my phone I'm constantly asking questions I'm incorporating it into my workflows all right so we have another we have another good mix some people our goal is to make this the most condensed and concise training to take everyone who's at a zero or one move them to a and anyone who's already at a Two to take you to a 10

to show you how to actually use AI in an effective way rather than how most people use it. Yep. And then you know one more question I feel like I should have made a slide for this Dicki but uh I'm I I forgot to is drop in the chat if you know who we are. Like are you aware at all of me or Dickiy's different businesses writing programs? Have you taken ship 30 for30? Are you in Premium Ghost Trading Academy? No. Okay, awesome. So, couple Yeses and a bunch of nos. All right, for everyone here

where this is your this is your first experience. Okay, so this is a free this is a free master class that we put on. Everyone here knows that feeling where you sign up for a free training and you go, I sat there for 90 minutes and the person basically just told me that I need to work hard and keep at it and don't have a positive attitude and have a positive attitude, right? We all we all know those. I think Those are the most infuriating free trainings and master classes I've ever attended in my entire

life. I hate that Okay, so that is not our goal here. That's not what we're going to do. Okay, we're gonna give some high level. We're going to talk about the big idea and then we are going to get extremely tactical. All right, I would be shocked if you do not leave this feeling like you didn't learn at least one massive thing. I would I would Be absolutely shocked. Okay, so for everyone here, I really appreciate you showing up. I really appreciate you making the time. I promise that we will not waste your time. Yes,

you will have access to the recording after. You will also have access to the mega prompts that we're going to walk you through today. So, we're going to walk you through how we crafted these. These are mega prompts that we use internally. I'm going to walk you through each one so You really understand it and then we're going to give them to you so you can copy paste them and use them however you want. Okay? So, does that sound good? Goal is we're not here to waste anyone's time. We are here to make this the

most valuable free master class you've ever attended in your life. All right. Let's do it. Let's do it. So, let's start with the big idea. And you know, it's kind of funny, Dicki, because I remember two years ago when we were sitting in Miami And and ChatBT first came out and we were like, "Wow, this is crazy." And then we like, you know, so much stuff going on. We're like, "Yeah, we can sort of play with it. We'll get there. We'll get there." And in the in even just the past two years, it's gone from

this little novelty like, "Oh, this is cool." to I dropped a couple screenshots. These are things that I've seen even as recently of the past 2 weeks of CEOs of major companies coming out Saying it's official. This thing's not going anywhere. We all need to adopt an AI first mentality. This technology is going to infiltrate everything. We don't even fully know what the impact of it is going to be. And so the only thing that you have control over is that you need to embrace it. from the CEO of Shopify. Then Dolingo put out a

statement. Then our buddy Greg just dropped this from the Fiverr CEO. Yeah, it's everywhere. Dicky, have you been noticing this, too? Yeah, it seems like over the last I I saw a great tweet that was like 2022 I used it maybe once a month. 2023 I used it maybe once a week. 2024 I used it a couple times a week. And now suddenly in 2025, I feel like how it made the big shift for me was it's now pinned to the bottom of my home screen as like one of the four um major apps that

I tap on as like the same frequency of messages of Spotify and then it's like chat G TBT, Fire up new thing, ask it a question. It's completely replaced Google for me. It's completely replaced like many just small things in my life. And so I'm excited to show everyone here how it's impacted our writing process as well. But as a company, we've fully embraced it. Yep. And you know, I think it's worth acknowledging it's it's obviously a really cool technology just as a consumer, right? Like you can ask it Cool history questions and you can

you can have it make you a meal plan if you want to, right? Like there's all these kind of cool novelty use cases. But the big thing that we want to talk about today is the impact that AI is going to have on people's careers. And I think this this has taken a little bit of time for for it to crystallize for us, but really to to see this for everyone. And this is the way that I would encourage everyone here to think About it. Every single career is about to be modified with AI. So

it is no longer enough to say, "I'm a developer. You have to be an AI developer." It's no longer enough to say, "I'm a project manager." You have to be an AI project manager. It's no longer enough to say I'm a freelance writer. I'm a copywriter. I'm a ghostriter. No, it's I am a ghostriter who knows how to use AI, right? And this Is it's a very small and subtle thing. It seems like, oh, we're just adding two letters in front of a a job title, right? But that's not actually what's happening. What's happening is

you're basically saying there's an old language. This is the way that everyone previously did things. And now there is a new language. And the people who speak the new language are going to get the majority of the opportunities. Okay. So I think it's Really worth internalizing whatever you do, whatever you call yourself, whatever career you've been on or you want to go on, it's worth asking the question, how do you modify that using this new exciting technology called AI? The faulty belief that I think most people had over the last two years on this is

AI will replace or do the work for you in some way. And the subtle shift for me is that AI is simply an efficiency increasing tool. Which means the people Who use it will just be able to outpace the production and output level. And that's on all things. That could be as a CEO making decisions. It could be as an individual contributor editing videos or doing writing. whatever it is, AI is just going to make you faster and more effective, which obviously from a cost perspective makes you more valuable to anyone that hires you. So,

that's the the better way to think about it. Rather than uh it's going to replace or do the Work for you, it's going to make you much more effective at the work you're already doing. Yep. Yeah. It's a it's a it augments the work. It modifies. It doesn't necessarily always replace the work. So, here's a really simple example, and this is true for if you want to get into writing for clients, okay, that that opportunity is never going to go away. You want to be a ghostwriter for business owners, that opportunity is never going to

go away. It's only going to accelerate. So, if you want to get into this type of work, this is important for you to understand. And if you're currently providing this type of work, it's important that you also understand this, right? So, let's say a client wants blog content and they are currently interviewing different freelance writers to try and find the best one for the job. Which writer do you think they're going to pick? Right? Are they going to pick the analog Writer? Right? the legacy freelance writer who's constantly frazzled because they're juggling these different client.

They're writing different blog posts for different clients and they're always feeling overwhelmed and they're behind on edits, but they got this new client coming in asking, "Hey, could you send me some samples? Could you do some free work for me so I can see what you're capable of?" They're like, "No, I'm overwhelmed because I have my previous Clients." They go, "Uh, can I just get you something next week?" This is like par for the course. This is the vast majority of writers. Okay? And then you have a writer that understands how to leverage AI come

in and seems really cool, calm, and collected and goes, "Yeah, no problem. I mean, you're in SAS, and I already have one or two clients in SAS, and I've already set up a Claude project for writing for business owners in SAS Industries. And you know what? Like, I just skimmed your X and LinkedIn profile, and it looks like you want to talk about two or three of these topics. Yeah, I'll plug it into my project and I'll send you something here in a couple hours. Which writer is going to get the opportunity? It's the second

writer. We all sit here and we all It's It's so obvious. It's like I don't have to point it out anymore. We all know the second writer is going to get the Opportunity. And yet so many people go, "Well, I I'm afraid of this new thing. I don't want to build these new skills. What if it replaces me?" Right? The same the same exact thing is true if client goes, I want to start a weekly newsletter. I want to start writing social content. I want to create a high-value opt-in. I want to rewrite my landing

page. Which writer is the client going to choose? Right? Are they going to choose the ghost writer that says, "I'll get you something next week, or are they going to choose the AI ghost writer who says, "I can get you a sample based on those couple things you already wrote here in two hours, three hours." They're always going to choose the second writer 100% of the time. And so this is, you know, I've been thinking about this a lot over the past two years and it once this clicked for me, I went, "Oh, this totally

makes sense." Writers, you have it wrong. Like you think AI is Going to replace the job of writing. That's not what's going to happen. AI writers are going to replace the job that previous legacy analog writers were doing. It's not AI that's going to steal your job. It's AI writers who are going to steal your job. And once that clicks, it becomes very obvious what you should do. You should invest in building the skill of leveraging AI. If you do, you will be rewarded. You will capture more Opportunities going forward. If you don't, don't sit

there and be surprised if all the opportunities go to the AI writers. And that's why everyone that's already on this call today is taking that massive step. So, we saw a lot of zeros and ones of people who aren't using AI that much. By the end, we're going to have you locked and loaded with prompts that you can apply to any of the freelance jobs you're currently working on. But, it's the same thought process Of before we had computers and people learned how to type. Like, you had people who didn't know how to type and

we're still going to all right, I'll write this whole thing, but I'm going to do it by hand. And then you had people who embraced using the computer. And it's that same like level of shift. Uh we're just so used to it now that we don't see it as such a profound difference. But that's exactly how every technological advancement has occurred And we're just in another one right now. Yeah. So, this is a really And if people have questions along the way, feel free drop them in the chat. If they're relevant, we'll try and tackle

them along the way or uh feel free to ask them at the end when we do a Q&A. But Michelle, that's a really great question. And I get asked this question all the time, which is, okay, but if AI writers are so much more efficient, doesn't that mean that all the clients In the world are only going to go to a small subset of AI writers and then there's going to be a surplus of AI writers and then all those people are going to be out of a job? And the thing that is really hard

to wrap your head around is how much opportunity there is in the world for each person here. You do not need a thousand clients. You don't need a hundred clients. If I told you that I had 10 clients ready to work with you tomorrow, you would probably Have a panic attack. Even 10 clients is a lot, right? So the reality is we all think that we need more opportunity than we actually do. And so building this skill, right? It's like, well, what's the alternative? One way of looking at it is I guess there's only going

to be a handful of AI writers and all the clients in the world are going to work with only those handful of people and then no one else will have any opportunity. Well, what's The alternative? The alternative is you just sit there and you accept defeat before you've even started. Right? So, I think whenever I I'm asked questions like that, I really try and reinforce for people that you do not need as much opportunity as you think. Every person here, two ghost writing clients would change your life. two, right? And if you want to be

overwhelmed by opportunity, just open Google Maps and look at where you live And look at how many businesses you're surrounded by. You're surrounded by restaurants. You're surrounded by department stores. You're surrounded by physical therapy places. You're surrounded by gyms. You're surrounded by. Every single business on planet Earth needs help with the same three things. They need help with traffic. They need help building an email list. They need help converting email subscribers into customers. That is millions and millions and millions and millions of businesses and you need two of them right and AI also changes the

other side of the equation where it's easier to start businesses so there'll be an increase in their on that side of the equation as well right so yes you know AI allows you to work with more clients but it also means there are more potential clients out there as the number of businesses grow because of the Tools that allow you to start validate scale uh much faster than in the Yep. Exactly. So, quick high level. That's our little intro. Um, here's our agenda for the day. We're going to we're going to cram a lot into

here. So, everyone, uh, buckle up. Feel free to take notes if you want, but you have the recording afterwards. Uh, so you can always go back. Um, we're going to talk just sort of high level about AI for a second because I think a lot of a lot of People actually misunderstand how to how to get the most out of it. And so, it's helpful to to understand like what how does this technology actually work from a writing perspective? Then we're going to walk through three prompts that we use internally. These are also prompts that

we share with our entire uh ghost writing academy. We run a business called Premium Ghost Ring Academy. We constantly are creating new prompts and training writers on here's How to stay at the cutting edge. So, we're going to give you three of our best prompts that we use internally. They're mega prompts. They're very long. They're very in-depth. We're going to walk you through how we write them, how we think about them, and then we're going to give them to you. You can use them. you can use them in your businesses, whatever you'd like. And then

at the end, um, we'll leave some time for a Q&A. We're going to cover a Lot, so I'm sure that there will be some, uh, some lingering questions, and we're happy to stick around and and answer any of them. So, real quick, uh, I don't want to dwell on it too much, but just quick background on who you're listening to here. Uh, my name is Nicholas Cole. All my friends call me Cole. I'll give you a little crash course on how we got here. Um, I have a degree in fiction writing, if you can believe

that, you can get a college Degree in that topic. I have a piece of paper that says graduated with fiction writing. Um, after college, I fell into the world of ghostwriting. Didn't know a thing about it. Started writing for business owners and CEOs. I ended up building the first ghost writing agency called Digital Press. We scaled that to a couple million dollars a year in revenue. Uh, at our height, we had 80 plus concurrent clients around the world. Uh, 23 full-time employees, Millions of dollars in revenue. I personally have ghost written for hundreds of people,

uh, industry leaders, CEOs, billionaires, you name it. Um, and then with my co-founder here, Dicki, we launched uh two writing programs. So, at first it was called Ship 30 for30. It was a beginner writing program. And then second is our premium ghost writing academy, which is like a more advanced hands-on one-on-one coaching training program for ghost Writers. Dicky, you want to do a little intro? Yeah, Dicky, I won't I won't spend too much time, but uh my degree does not say fiction writing. Mine says financial engineering, which I think will be on the complete opposite

end of uh of the spectrum. Uh, I graduated, started working on Wall Street, quickly got burnt out working 80, 100 hour weeks, realized that path was not going to be for me. Started to write on the internet, got pretty good at it where People wanted to hire me to write for them. I fell into the world of ghost writing. And the way Cole and I got connected, was my first ghostriting client sent us a cold email that said, "I think you two should know each other." And on top of all the other people that I

got to write for, he became a mentor. And then Cole and I got to partner up and build a bunch of businesses on the back of it. So, every good thing uh that Cole and I have ever Done, we can point back to starting a daily writing habit and writing for other people because of the network and opportunity that that unlocked for us. So, we're happy to have you all here. No need to waste any more time on us. Uh let's get into the prompts. Yep. So, quick context, our proven go training academy, this is

all centered around packaging and pricing. So, chances are uh if you haven't started offering these services yet or you currently are, You're probably making one of a hundred of the same mistakes every single writer makes. And I know cuz I made them, Dicki made them. Every person goes through these things, right? It's like you're you're like, "I'm charging a penny per word. How come I'm not making any money?" Or you're like, "I'm charging $15 per hour. No one values my services." Or you're like, "I just can't figure out how to niche down. I feel like

I'm constantly writing different Content for different types of people." Right? Every single one of these problems we know, we've experienced, we've grown through them, and our premium goating academy works with writers on how to do that. And it's been going pretty well. So, just to give you a quick little skim, um, if you want, you can go to the website. There's plenty of uh, testimonials proving that we're real people and that we run this and we have a lot of happy a lot of Happy students as well. So, that's the only uh, amount of time

we're going to talk about ourselves. the rest of the time we want to focus on you and making sure that everyone here learns something and actually implements it into their writing and into their business. So there's three prompts that we're going to dig into today and um I want to be very transparent about the fact that we don't uh share these anywhere. Um the only place that we share them is inside Our premium go training academy. Um, and the reason that we don't is because they're significantly more advanced and it requires a lot of context

to understand how and why they work the way that they do. I always I feel like in the age of AI, I think about the uh, you know, you don't want to give a man a fish, you want to teach a man to fish, right? Um, it's not very helpful to just say here's a big prompt, copy paste it into claude or chatbt and then have fun. I think that's the equivalent of giving you a fish and it's good for a day, but it doesn't actually help you understand how to grow and thrive with this

new technology, right? So, sure, we want to give you a fish, but we also want to teach you how to fish. And so, that's what we're going to do. We're going to talk through how do these things actually work. We're going to walk through these like line by line so that you understand what's actually Happening. And then we'll show you the output and show you how you can uh interact with AI to tweak it and improve it over time depending on if you're writing for yourself, if you're writing for a client. By the way, if

anyone here is interested in writing on the internet themselves or you want to start a newsletter, you want to start publishing short form content on LinkedIn. All of these work for yourself as well. So you could use them for clients, you could Also use it for yourself and your own content strategy. Sound good? All right. So let's start with very quick highle how does this work and how do most people think about writing with AI okay because chances are maybe not all of you but chances are a large portion of you probably aren't utilizing chatbt

or claude or gemini to its fullest potential especially through the perspective of writing okay so here's a Simple example of how the vast majority of people approach writing with AI. So here at the top you can see this is the little prompt that I gave it. So NC means Nicholas Cole and I gave it this little prompt and then this is the output. Okay. And the prompt that I gave it is I need help writing some social content for a client of mine. She works in health and wellness. Write me three really great social posts

that she'll love. If we look at the social posts, I think we can all agree that these aren't really great and they probably aren't going to be social posts that the client loves, right? We got chatt here using hashtags from 2013, right? We got random emojis thrown in. They're all written in paragraph style, which isn't really the best style for skimable short form social content, right? We're also repeating a lot of cliches. Your morning routine sets the Tone for your entire day. Is that is that novel to anyone here? Is that the first time you've

ever you've ever heard that? Is that a differentiated insight? No. Right. This is what this is what the interwebs like to call AI slop. Right? It's slop. It's the equivalent of asking an intern to write social content for you. Now, the mistake is that a lot of people look at this and go, I guess AI isn't that good Yet, right? Has anyone anyone here drop in the chat? Have you have you had that reaction? You you give some sort of prompt. It gives you some slop and you sit there and you go, I guess it's

not that good, right? I guess AI can't automate me. AI can't replace me yet. Right? Okay. Well, I hate to be the the one to give everyone here a little bit of tough love, but if AI doesn't give you the output that you are looking for, that means that you gave it the Wrong input. It is it it requires radical accountability. I think this is actually one of the most fascinating parts of this whole AI revolution is that I think that it will the the byproduct of it is I think it will make people more

self-aware. because you have to sit there and you're like, I didn't get the output that I wanted. Dicky, anything uh have you you had this experience recently? Yeah, Definitely. And especially as I start to get in anytime you we're going to talk about how to break down different prompts and and the important best practices in it, but I agree that it's it's certainly made me more self-aware and that most of the time I'm going in actually unclear of what I want. And so rather than give it instructions on something to do, I use it as

a thinking partner to help me understand what am I actually supposed to Ask. So rather than say, "Hey, I need this back for me." I say, "Hey, I'm struggling to put together exactly what I want. Can you ask me questions to help me understand exactly what I'm looking for?" And that like two-step, first use it to figure out what to ask and then with a different window ask it has been super helpful for me because it's not until you actually get the clarity of what you're expecting back from it that it will produce anything worth

using. Yep. And that's a great segue into I think this is the big idea. If you take nothing else away from this hour, hour and a half long master class, I hope this is the biggest idea that everyone here takes away. You cannot automate something that you can't articulate. If you can't explain how to do the thing that you want AI to do, you cannot automate it. And I think a mistake that I've already started to notice a lot of people make is everyone Wants to automate things they've never done before. Which raises a really

interesting question, right? Because on one hand, AI accelerates everything, right? But on the other, you can only accelerate things that you've done the manual way. So there actually is a tremendous amount of benefit in I it's not really one or the other. It's not like, oh, writing yourself is dead. AI writes every word from now on. That's not what We're saying. What we're saying is that the more aware you become of your own writing, the higher quality the output because you will know how to articulate what it is that you're looking for, what it is

you want AI to do for you. So if you are getting a lowquality output, all roads lead back to it's because you don't know what you're asking for or you do but you're not asking for it with clear enough language. And so all of this can sort of Be separated into two different categories. Ineffective AI writing, and I see this across the board, ineffective AI writing uses general language, not specific. It uses what I like to call subjective direction, which means it's open to interpretation. So, what is subjective direction? Subjective direction is write me three

really great social posts. If you ask 10 different people to Give you their interpretation of that statement, you will get 10 different answers. it is open to interpretation. When you leave things open to interpretation, AI misinterprets what you're asking for, right? It uses implied formats or implied formatting. So, in our dinky little prompt there, right, write me three really great social posts. Well, really great is not only vague and General and unspecific and subjective, but it also implies a format. That's why that's why AI fed us back just blocky paragraphs because it didn't know what

form what format are you asking of me, right? It doesn't give examples or the examples that it gives are actually unrelated. We're going to talk about how important this is. And I'm going to show you like line by line in our prompts how to do This because it's very very important. And then lastly, there's no output request, right? You're you're not you're not saying I want this thing in this format delivered in this way. So then when AI gives you something and you're like, whoa, that's completely off base. It's not because AI is incapable. It's

because you weren't able to articulate what it is you're actually looking for. Right? Most people when they go to Use AI, they're going to try kind of a one-take prompt where you put a little bit of effort into the prompt itself, maybe, you know, 5 10 minutes, if that. Sometimes it's one sentence, but I think most people here are a little bit more intentional with it. If you spend 10 times the time on it like you've done on the prompts we're going to walk through, Cole, maybe even a hundred times the time, it's not like

a linear return. You get a 10,000x Return on a extremely high quality prompt. And each of these individual aspects of it, the language, the format, the examples, those take like eight different windows sometimes. And you got to try again, and you got to refresh it, and you got to move it around. Okay, I'm going to try it this way. Okay, now I have a good example. I can feed that example in. But once you have it, it works for you forever. It's basically like building a repeatable prompt or a Repeatable product uh for yourself. And

most people think that it's just going to happen with one sentence. So, as we dig into the prompts that you put together, uh I think everyone here is going to see what it looks like to actually have one, the industry expertise to put together a prompt that is reusable and repeatable, and two, the amount of effort that actually goes into one that is worth using. Yep. That's a great point. Actually, as a as a quick Question to everyone here, has anyone here spent 10 hours on a prompt? No. Okay. So, that's a really interesting question,

right? Because imagine if I went to you and I said, "Hey, let's make a trade. If you trade me 10 hours now, I will reduce the amount of time that it takes you to write insert whatever thing by 50% for the rest of your life. Would you make that Trade? Like, I trade 10 hours now, but every time I sit down to write a newsletter, instead of it taking me two hours, it only takes me an hour for the rest of my life. Would you make that trade? Every single person here would, right? The problem

is that we forget that that's the trade and we go, why would I spend 10 hours on a prompt? That seems really taxing and really boring and really like, oh, I got to fine-tune this thing. But Dicki, it's exactly what You just said. The returns are not linear. The returns are exponential. You're not talking about like, I spend 10 hours and then I save an hour. You're like, I spend 10 hours and I save a thousand hours. And that again, it all goes back to like, it's not AI that's going to steal your job. It's

the AI writers who go, I took the time to spend 10 hours on a prompt. You didn't. Who gets the Opportunity? The AI writer is who gets the opportunity. Amen. Amen. All right. I'm itching to get into these. What does it look like to have a good prompt? Okay, so for everyone here, this is an an a nice little framework that whenever we're writing and assembling prompts, we're constantly doing this internally. So, I want to first share the framework and then we'll get into the the prompts themselves. Whenever we're assembling Prompts, there's a couple notes

that we're always trying to hit. Okay? And some of those notes are first I want to be as clear and and the the more important nuance is objective. I do not want to be subjective. I want to be objective. Okay. So here's the difference. Subjective is me saying, "Could you please write me three really great short form social posts?" That's open to interpretation, right? Objective is please write me short form posts that fit inside a standalone expost or tweet that are 280 characters or less. There is no there's nothing to interpret. It is either 280

characters or less or it's not. It is objective. And so one big mistake that a lot of writers make is they actually without even realizing it, they include a lot of subjective language in their prompts, which is why the outputs are All over the board because you don't actually know what you're asking for and neither does AI, right? The second is specific constraints. So this these could be word count constraints. These could be time slots as we see here. These could be uh tone constraints, word choice constraints, format constraints, right? It's actually writing great prompts

is actually also a skill of knowing what you don't want. You're like, I don't want it to Exceed 280 characters. I don't want more than seven points in this listicle. Right? So the the more objective and the more constraint that you can build into your prompt, the higher quality the output. Third is really being clear about the format. Okay? So format could be a certain style. So it's not just a short form post. It's I would like short form post in this style, right? Or format could be I would Like it presented in a certain

way. I would like this to be a listical or I would like this to be a bulleted list or I would like this this to be pros or I would like this to be pros combined with a bulleted list. So again what exactly are you asking for? Then you're you want to clarify what is the exact output. So when AI interprets all of these instructions it should take that and go all right so What do you want me to give back to you? And this is a section most people don't even include. They they don't

even think about it, which is like it's not just I want you to write this thing. It's I want you to write this thing in this way with these constraints with these rules in mind. And when you're done, I would like you to present it to me in this form. And then lastly, and this is where things get really crazy, is including examples. And what I'm going to show you in these prompts, this has been a recent insight for us, is that the whole key to including examples is to make the example as similar to

the instructions. So what where a lot of people go wrong is they will say, "Here's a prompt about how to write a newsletter, and here's some examples of really great tweets that I love." Those are not the same, right? or they say here's a prompt for how to Write an article and here's an example of an article but the article is written in a completely different style that is not helpful to AI AI doesn't know what to do with that so if if you don't sort of under understand these baseline like how does this work

and what do you need to do to get the highest quality output of course you're going to sit there and go uh AI is not giving me what I'm looking for and just to explain how we're able to Come up with this prompt with the exact output, the exact examples across Twitter, which is now X, and LinkedIn and Instagram. Cole and I have about 1.1 million followers. So, we know what we're doing on this stuff, and we have the ability to feed it things that have worked for our own content to help us refine these

prompts over time. So, this goes back to the idea that you can't write a prompt on something you can't articulate. The only reason we're able To give you this entire room, these prompts, is because of how many of these we actually wrote manually. So you guys are getting to borrow quite a lot of effort, quite a lot of iteration, quite a lot of time from us, and you're going to learn how to write prompts yourself. So just wanted to preface, we we're putting this social content generator together from a place of millions of followers generated,

right? So we know what works, how it works, how to do it Well. And the opportunity for everyone here is to be able to have these prompts working for you and then writing on behalf of clients who pay you and you're able to fulfill multiple of them and what used to take, you know, 10 hours a week, you can do with two hours per week per client, which lets you work with five times as many. That's the real opportunity for everyone here today. Yep. Exactly. Yeah. Fun little exercise. If anyone wants to later, uh, go

look up If if you're not following Dicky and I on X or LinkedIn, um, go look us up on LinkedIn. do a little scroll over the past week and see if you can figure out which posts were written by AI and which posts were written by us and I guarantee you you will not know. You will not be able to tell. And that's that's the beauty of the again it's like if you spend 10 hours on a prompt you have infinite leverage. So for everyone here if you Want to do a little exercise just give

it a little scroll see if you can tell. And that's how good these prompts can get. I bet you won't be able to tell. So, this is the big again the big idea. Your value as a writer is no longer just your ability to write. A lot of your value is actually your ability to articulate how you write. It's not enough to just sit in a room and put your chapo on and light a candle and sip some coffee and then brilliant words Come out of your fingertips, right? It's not enough. If you want leverage,

you have to be able to explain how did you just do what you did? Right. Okay. So, here's let's get into it. These are three prompts we're going to walk you through. All right. And the best way to do this is to do it live. So, I'm actually going to tab over to a little doc here where we've broken out these three different prompts. And what I want to do is walk through high level How these prompts work, how we construct them, how we write them. And then we'll play with the output a little bit.

And the question uh merily about what's the best AI platform to use. The honest answer is these things are constantly changing. I feel like they're changing every week. So a lot of it is just keep experimenting. I would say the two best though are Claude and Chatbt especially for writing. And typically I end up using Claude more. So if you want the Most prescriptive answer I would say Claude. But for everyone here things are changing so quickly I would keep experimenting. All right. So, just to show everyone what goes into a a mega prompt here,

okay, I'm going to do a little scroll just so you understand how long this thing is, okay? Because this is not, oh, I just asked ChatBT to give me some ideas. This is not I just asked Claude to write me three really great social posts. Okay, everyone still see My screen? Everyone see we're not done. Prompt's still going, right? That's how long the prompt is. Okay. Now, something that we say all the time in all our different writing programs is word count is a terrible measure of value. So, just because it's long doesn't necessarily mean,

okay, well, yeah, there's, you know, 2,000 words or 3,000 words. The word count isn't what makes it valuable. What makes it valuable are all the different instructions that are inside Of the prompt. Right? So, I want to walk through high level how this works. Okay? So, typically when we're crafting prompts, the first thing that we like to do is give it a name. It could be whatever name you want, right? Don't get caught up in is it a good name, is it a bad name. The reason you want to give it a name is because

that helps anchor AI to this is what we're doing here, right? And then you give it some very tangible objective instructions. Here's what I Would like. Your primary function and skill is to generate a week's worth of thought leadership short form social content that will fit inside a standalone expost 280 characters or less. Here's what I'm going to do. I'm going to give you the topic and I would like you to present a full day's worth of social content to me in the following order. Notice how specific and objective I'm being. Not only would I

like you to write me short form content, I would Like you to deliver it in the following format. I would like it in these five time slots and I would like one piece of short form content in each time slot. When I run this prompt, everyone, it's going to blow your mind because if you're currently doing this work as a freelance writer, as a copywriter, as a ghost writer, you're going to realize that you've been sitting there doing this manually by hand and it takes you 4 hours to craft a Day's worth of short form

content. And then here we have a prompt that does it in about 15 seconds. And then you can refine it from there. Right now, most people's prompts, even this is considered a better prompt than the example we showed, right? Just these first few lines. But the real art of prompt writing is you say, "Okay, but there are actually specific styles and formats that I would like you to use. I don't Want you AI to just intuitively decide what to write. I would like you to write very specific types of things. So here we we trained

AI on five short form formats that work. Now Dicki, you talked about this. Where did we pull these formats from? We pulled them from our own content. Years and years of iteration on our own content, right? So we were able to write this prompt because if you pulled up my X right now, I've written for five years Every single day and have 50,000 posts. and in analyzing it which we also did with AI which was feed it our entire library and help us engineer the styles that we've seen work time and time again the topics

the formats that kind of stuff so in a sense AI is really an amplifier on the work you're doing if you use it correctly right we have put in tons and tons of hours that now let us reap better prompts which then will let us do more work faster which will Then give us more prompts and so it's really again everyone here at least taking a step towards integrating AI into their workflow. The speed at which the people who use AI on an on a consistent and effective basis will pull away and just completely outpace

on a skill, money, every single metric on the career front away from people who aren't using it is going to get faster and faster and faster, right? And so just wanted to overcommunicate that you guys Are doing the right thing in looking at these prompts because it's only once you start to use them that they compound on themselves and that's the goal. Yep. Yeah. So again, it goes back to everyone wants to automate things they haven't done before. You know what is the real bottleneck to writing really great prompts? Well, the fundamental bottleneck is you

being able to do it yourself first. If you don't know how to write in these five formats, you Literally can't write this prompt, right? So, that's where the the pairing is actually really important. It's like there's still a tremendous amount of value in learning how to write and how to write well. And then it's how do I articulate what I do so that I have leverage using it. Okay. So, I like this section because I like giving sort of a highlevel, you know, these are these are the formats that I'm going to train you on.

And you'll notice the same section In all of these different prompts. I want to be very specific. And then here is a little framework of when you're trying to uh describe each individual format to AI, there's three pieces that I really try and hit every single time. Inside each format, I like to give a little bit of explanation of here's what this is. So this is a declarative perspective. So paragraph style format number one. This is a declarative perspective or way of seeing the world Distilled down into a single paragraph. Imagine this is the short

paragraph in a book that so perfectly summarizes the topic at hand that readers can't help but highlight it. Okay? So you you sort of give AI an idea like high level like this is what we're going for, right? But again, this is where most people stop. You have to push further. The second piece that I like to include is now what are the attributes that make this format compelling? If if we tell AI, okay, Yeah, I want you to write this paragraph style, but how do you know whether it's good or not? Right? You have

to list out tangible attributes. Okay? And yeah, for everyone in the chat, don't worry, you're you will all get these prompts afterwards. You'll get the replay. You'll get the prompts. You can copy paste them. You can play with them all day. Yes. Yes. Yes. So, what are some attributes? Now, I want to I want to point something out because this is this Is how nitty-gritty you can get. So, some of the attributes here are, you know, I want concise language and making statements in the most economical way possible. Right? Avoid lots of tiny words that

make a sentence sound convoluted, very objective, very tangible. Right? I want to alternate long and short sentences to add emphasis, rhythm, and flow into the writing. I want some sort of strong opinion, polarizing point of view, Declarative statement, or at least a perspective that isn't hedging, but takes a stance and stands by it. So, I'm I'm sort of articulating like this is this is the perspective and the tone that I'm looking for with this format. And then I want some lightly poetic language. This should be subtle and barely perceptible to the average reader. But small

uses of alliteration, repetition, or the use of literary mechanisms such as a palypaton, same Word, two different parts of speech, or an antithesis, an obvious observation followed by a non-obvious observation. That is incredibly nerdy. Okay, those are two literary mechanisms that 99% of writers don't even. Have you ever heard the word palipaton before? Do you even know that the the vast majority of viral short form posts on the internet use a mechanism called an antithesis which writers have been using literally since Shakespeare. So this is this is where the the intersection of writing knowledge combined

with AI leverage is insanity because everyone thinks like do you know how many writers there are in the world that open crime and punishment and they're like DStoyfski is brilliant. You could never automate what DStovski does. Dostoyki is brilliant and we could reverse engineer crime and punishment into a template. We could we could train AI to write like Dstoyki. The reason that so many people think that's not possible is because they can't articulate what makes Dostoyki Dosstoyki. They can't articulate how they write their weekly newsletter. But if you can articulate it and you can break

out the individual variables and the individual rules and the individual frameworks, AI can write the exact same thing. And that that is the aha where Once you see the world. Yeah, Jennifer, thank you for putting that in the chat. Once you see the world that way, you will never think about writing the same way ever again. And so as you list out this is the style, these are the attributes. Then we have to give examples. And the examples this this took me a long time to understand about prompt writing. The examples need to be as

similar to the rules and the attributes that you just Described. The more similar they are, the higher quality the output. So, one of my favorite uh examples in here, there's a lot of different formats. I'm going to show you the output. Feel free to read through this. I mean, these are long. You can read through these, but one of my favorite examples here is format number four, old versus new. Dicky, when I was uh working on this part of the prompt, I was going back through our libraries and I was pulling So so th this

example, I said, "Here's what this format looks like. This is one of your tweets from like three years ago." And I was like, "Okay, cool. So, what are the rules of this format?" Right? Well, I want old way of doing things or old category or inefficient way followed by three bullets and then I want new category or new way of doing something and then I want three bullets and then maybe if I have the character limit I want one final sentence of like Some parting words of wisdom. Now if you notice this is exactly what

I put in the instructions. I said the execution of this format is very specific. The first one to three sentence is what I just said. Then three bullets explaining how or why. Then another one to three words or single sentence of new way. And then three bullets of how or why. And then if there's room in the 280 character limit, I would like a final short sentence with some parting wisdom. So the instructions And the example almost perfectly mirror each other. And that is what makes AI go, "Ah, you gave me the instructions and you

showed me how to execute on those instructions. Now I get it." And so if you if you sort of go through all of the examples that we're training AI on in this section, they all follow those rules to a T. This example, the exact same. This example, the exact same. This Example, the exact same. And these are all tweets that we wrote manually. So this is where the leverage gets crazy now. Okay. So is everyone everyone following Dicky before we run this prompt? Anything you want to add? Yeah, I think just before we run the

prompt, 10 seconds drop in the chat. Is this are you guys learning? You guys finding this valuable, learning new things, seeing interesting new way of thinking. Just Want to make sure we're on on the right path here. Yes. Yes. Yes. Are we fulfilling on our promise of this actually being valuable and not a a waste of time? just follow your passion uh webinar and and conversation. Good. All right. Awesome. Thanks for uh giving us your valuable time and showing up today because we got a lot more to do, but just wanted to make sure you

guys uh that what we're saying is actually valuable because I see a lot of nodding Heads, but sometimes you never know. Yep. Awesome. That makes me very happy cuz uh honestly, we love this stuff. We think about it all day long. So, um getting to share that with other people is great. So now let's do the the the grand reveal. Okay. So we're going to take this prompt and we're going to copy paste it into here. Now Claude, if you were to do this in chatbt, we can we'll run both of them simultaneously. So you

can see chatbt, you can post pretty long Stuff in here. Claude, if you pass a certain word limit, it pastes it as a document. It's totally fine. It's the same thing. So first we're going to run the prompt. Okay. And we're just going to give it the training data. So, we're going to run that in Claude. And we're going to run this in chatbt. Okay. And so, chatb goes, great. Please go ahead and give me the topic that you would like me to generate the full days Worth of short form thought leadership content social for.

Okay. And here, here's the same thing. Claude is basically just mirroring back all of the rules for me. It's like, yeah, I I'll give you this. You asked it in this format. I'm going to give you those things. It's the same thing. Okay. So typically uh a lot of what I write about on the internet is digital writing and how to write in a digital world. So let's just make that the topic and let's See can claude and chatbt help me write some short form content for the week. Right? I'll say let's make the topic

digital writing writing in the digital world. Now here's the thing. This is actually I mean this is fine. A lot of the the work is done in the prompt, right? I just need to give it the direction now. But we could take this there's levels here, right? I could say, let's make the topic digital writing for Students who just graduated from college who are interested in becoming full-time authors, right? The more specific that I get about the topic or the topic and the audience or the topic and the audience and the goal or the problem,

right? the the it changes the output because AI is going to give me different things depending on how specific I get, right? But let's just let's just say top level digital writing. So, we'll let Chad PT run that and we'll let Claude Claude run That. All right, here's a day's worth. So, 8:30 a.m. Pacific. Digital writing isn't just about typing words on a screen. It's about creating connections across time and space. So, this one, it's sort of executing on the style. Uh, I wouldn't post that for myself. But let's look at a different style. How

to stand out as a digital writer. Craft sharp hooks that interrupt scrolling. Use white space like punctuation. Write for skimmers and deep readers. Package Insights into portable frameworks. Build distribution before publication. The internet rewards writers who respect their readers attention. I would 100% post that and everyone here would have no idea that AI wrote that. just the little like nuance of it capitalizing and like you regular chat GBT does not do that. Regular claw does not do that. It's those little bits that look far more human because of the level of detail that we gave

in the prompt. Here's here's an even better one. Remember remember that format I was just walking through the old way and the new way. So traditional writing perfecting before publishing linear consumption one final draft audience found after completion. Digital writing, publishing to perfect, nonlinear consumption, continuous iteration, audience built in parallel. The medium changes everything about the message. This is pretty close. I might tweak like a couple like a word Here or two there, but this is pretty close. And I would post this, Dicky, you would post this, and we would be like, "Yeah, we should

absolutely talk about traditional writing versus digital writing." Right? How about this one? Seven digital writing tools I couldn't live without. Hemingway app, Otter AI, Grammarly, Hrefs, Obsidian, ConvertKit, TY, what would you add to this list? I would 100% post that tweet and a bunch of people would respond and be like, I Use Notion. I use whatever, right? So, the the thing to take away here is notice how it is executing on very specific formats that I trained it on. I trained it on I I want a little bulleted list like this. I trained it on

old versus new, right? I trained it on paragraph style. And even if I keep 80% of it, how much time did that just save me? Because now I don't have to sit here and come up with topics from a blank page. I'm like, "Oh, you know, this is like, okay, I would just tweak a couple things. I just saved 15 minutes." So, let's do one more uh example. Someone is anyone in the chat or uh here with us currently doing social media ghost writing for a client? Um that we could plug in one of the

topics you were writing them for. If you're not currently doing social media ghost writing for a client, but you want to, you could also drop in a topic like That. But someone drop in the chat one topic that you're currently writing about for a client so we can show you how this would work for them. Natural health. What is natural health? Voting rights, back pain. Back pain's a good one. I think if you overcoming back pain would be would be a good one. Now, let's do overcoming back pain. Your back pain isn't just physical. It's

the accumulation of every stress, tension, and emotion your body Couldn't process. The path to healing isn't found solely in stretches or surgery, but in understanding the relationship between your spine and your life. Our bodies speak a language we've forgotten how to hear. So if you if you were writing for someone who was like more of a naturopath, maybe not like a spine surgeon, but more like physical therapy, health, conscious, little bit of spiritual, right? This would 100% work for that, right? Okay. Three hidden Causes for chronic back pain. Breathing from your chest instead of your

diaphragm. I am guilty of that. Sitting in positions that feel comfortable that damage posture. Treating symptoms instead of new movement patterns. The solution isn't another pill. learning to inhabit your body differently. I bet if you posted this for the client, readers on planet Earth would have no idea whether the client wrote it, you wrote it, or AI wrote it. And yeah, I'm just Going to cuz I'm I get so excited when we do this stuff. Everything we have here, if you're a ghostriter for someone who is creating on Instagram, these are outlines for very high

quality scripted shorts. Because for anyone who discovered us via Instagram, most things we post there are just us reading the writing that's already been validated on a written platform like X and LinkedIn. So, how these all work together is if you signed on a new client and you Wanted to write in their voice, you would instead of using examples from our content, you would then say take the same prompt, but I'm going to upload a ton of new examples of their voice that you've then workshopped to get the exact tone and format and all those

other things that we have uh for students inside PGA. basically showing you how to reverse engineer a client's voice because yes, this would work for your own social content if you want to write Just like us. But that's the game of ghost writing and being an effective freelance writer in general is being able to replicate the client's voice using AI, which will involve uh a couple more steps on this. But still, this is a good start. Yep. Exactly. And if you notice, like here's a good example. So, this is a great post. Um, I would

I would 100% post this, but if you notice, uh, Claude made a little mistake here. So, it said five tools, but here we're Listing 1 2 3 4 5 6 seven tools, right? So, the technology is not perfect, but and and I think what the mistake that a lot of people make is when they see a mistake like this, they take the mistake and they chalk the entire thing up as a failure. They're like, "Oh, hey, I messed up. I guess it doesn't work." Well, no. I mean, it literally just outlined the whole thing for

you. Now, like either just change this to seven or delete two of These. It takes 4 seconds, right? And this is where like it like it's almost like the problem chunks up a level to productivity and time management in general, which is something that the vast majority of workers are really bad at is they're really bad at realizing how many little wasted moments add up throughout the day. Right? You're like, "Uh, I could just do it myself." Okay, well that's the difference between two Minutes and 10 minutes. Oh, I could just do that myself. Well,

that's the difference between five minutes and 15 minutes. Oh, I guess this isn't very good. I'd rather just do it myself. Right? Like all those little like 5, 10, 15 minute increments of wasted time. By the end of the day, you realize that you've spent five hours doing things inefficiently. Whereas, if you just start with this, you're like, well, AI gave me 80% of it, and yeah, there's a Couple little things that I would tweak, and then I'm done. you it what would have taken you 15 minutes now takes you three minutes and and in

isolation that doesn't seem like that much until you start to add it on top of each other and you realize that you can with leverage get done in 15 minutes what used to take you an hour and a half. All right, cool. I know what everyone here's Thinking. Sure, this works for social content, but like no way you could use a prompt to write a really good newsletter on behalf of a client. Like sure, it can it can do social media, but like emails, that's an art. That that's a human art. There there's no way

that that Claude can do that for me, right? You can't you can't uh I am the genius and technology will never be able to do what I do. Uh-huh. I know. I know. All right. So, here's the newsletter prompt. So we're Going to run this in claude and we're going to run this in chatbt. Now again going back to what we just talked about the the longer the thing that you're asking AI to write or the more indepth right like short form social post easier than 800 to500 word newsletter. So the longer the thing that

you're asking it to write the more nuanced instruction that you need. And usually what that means is it's probably going to require a little bit more of Your input or a little bit more of your effort. Now again, just because it requires a little bit of effort from you doesn't mean that it's bad. Doesn't mean that AI didn't do it, right? We like to think of using AI in this 108010 framework. The first 10% is you giving it all the leverage and all the training. The 80% AI goes, I'll take care of 80% of it.

I'll write the first draft. and then you last 10% go and refine what happened. Okay, so let's run This uh newsletter prompt. Claude likes to mirror back all the instructions to me. Chad GBT is like, let's go. Okay. So, this week's newsletter, I'd like to be on the topic of how to optimize your LinkedIn profile to attract leads for a digital marketing agency that specializes in uh web Design for AI uh for let's say um SAS companies. Okay. So, notice how much more specific I'm getting like this is this is exactly what I want to

talk about in this week's newsletter. Right? So, we run that. Let me copy paste this for Claude as well. And let's take a look at the output. And I would encourage everyone when you're doing this, you can run these in different um models. Chi, claw, Gemini, and C. So one of the instructions that I have in the prompt is I would like you to first give me five potential subject lines. So here it's delivering five potential subject lines. Then it's taking the one with the strongest appeal and turning it into a newsletter. Seven LinkedIn profile

tweaks to attract high ticket sales clients. Hey there. Have you ever wondered why some digital marketers seem to ef effortlessly Attract high-v value SAS clients while your LinkedIn inbox stays painfully quiet? The truth is, most digital marketing agencies make critical mistakes on their LinkedIn profiles that instantly signal amateur to potential SAS clients. Today, I'm going to show you seven powerful LinkedIn optimizations. Let's dive in. This is exactly how we start and write every single newsletter that we send to a 100,000 plus people every single week. If I wrote this internally and shared it with the

team, everyone would be like, "Good job, Cole." They would have no idea. Why does it do that? Because I trained I wrote exactly in the prompt. This is what I want the intro to read like, right? Then we have our headers. Each header can be skimmed. That's part of the prompt. Then inside each section, I said, I want alternating between pros and bulleted lists or numbered lists. It's doing that here. Look it. If we just skim this, this looks really great. Okay, there's an entire long form newsletter. This literally looks like something that I or

Dicki or someone on our team would have written. Maybe you'll tweak a couple words here and there. It's done. So, for everyone here, how long does it take you to write a newsletter? Because it just took us 11 seconds. So, can you beat 11 seconds? 11 seconds plus 5 10 minutes of editing. Boom. How many clients, how many more clients could you fulfill if it took you 10% of the time? Think about that. Think about how much more you could spend on outreach or finding new clients if 80% of the work was actually done for

you. Many, many, many more. Right? And it's quite literally a direct correlation between your income and your ability to fulfill more clients. Great problem to have. An Easy problem to solve once you start using these prompts. Yep. All right, let's run the last one just just to show you all how this works. So this is cool. So if you want to use this for yourself or if you're doing social media management for clients. So we created a comment generator which is basically where you could copy paste any piece of content that you see on LinkedIn

or X or whatever. You copy paste the piece of content and it Responds to it. But let me show you all the prompt. It responds to it in very specific formats. I'm not just saying comment something funny. I'm saying there's actually five comment formats that work really, really well for drafting highv value thought leadership comments, right? One format is the counterpoint. You take the other side of whatever the person said. Some listical examples, maybe a unique stat, that same format from the social, old versus new. We could add that in there. And mistakes, maybe you

want to add to the conversation mistakes. Right now, are these the only five? Of course not. We could sit here and we could give 50 different formats, right? But I just want to obviously use this as a primary example. Like these are the five that we notice ourselves using the most. So great, we're going to train on these five. So if you notice each individual, this is a comment. This isn't even a Whole post. This is a comment on a social post. And look at how specific we're getting. This is a declarative perspective. Here are

attributes that make this comment format compelling. Here are examples that perfectly mirror the rules that I just gave you. Right? So, let's let's do this in real time. Let's go to LinkedIn. Let's say we want to respond to we could do we could do Justin's Post. So, I'm going to say here's the post I'd like you to respond to. Copy paste. I'm going to take this and I'm also going to throw this into here. So, let's see what CHBZ comes up with. Totally get the hype, Justin. Big launch, massive momentum, tons of value, but I

think people forget how much pre-work goes into a fast substack success like this. Audience building isn't a 48 hour game. It's more like Four years of showing up and then 48 hours of compounding finally kicking in. I actually agree with what was said. I might tweak like the sentence structure a little bit, but it's great. What about this? Huge launch. Love the topics, too. Especially the AI and burnout ones. A few other workshop ideas that uh that kill in this format. Cool. It's a great comment. Mhm. Unique stat. This is awesome. Something wild I learned

recently. Most Substack Newsletters have fewer than 500 total subscribers. So getting 6,000 in 48 hours isn't just impressive. It's literally 10 times what most creators hit ever. I might tweak like a couple little words in there. That's a great comment, right? How about the old versus new? Old newsletter launches, new newsletter launches. So notice like again the it doesn't even have to be perfect. We just need it to get to 80 90%. And then we Make a couple little tweaks and I'm like I I would have no problem commenting that. So again, think about if

you are getting paid, if you have a client going, I'll pay you a,000 bucks a month, $2,000 a month to just manage my social and respond to comments. How much leverage do you have by using a prompt like this? And then adding in here's some context about my client. Here's what industry they're in. Here's the tone of voice they like to use. Here's 50 examples of things they've commented in the past to show what would approved language look like. What would take you hours now takes you minutes. And that is I I think like what

an exciting time, you know, what an exciting time. You really can run your entire freelance or ghost writing business with about 10 prompts. We've given about three here, but if we were putting together seven more into a list Of 10, I think, and you guys could correct me, but I think everyone here would find that pretty valuable in terms of how much that would streamline your process. everything from client outreach to um all the different types of things that you could write for someone. Just a lot that you can have in your toolkit that then

you reapply to each individual client that you're working with. Yep. So, yeah, Merrily, that's it's funny how many people Uh slam the M dash. Like a lot of people say now uh oh, you can tell it's AI writing because there's an M dash. I hate to break it to all of you, go read some literature because people have been using the mdash for a thousand years. I I've been I use it all the time in my writing. All the time. It is it is literally like one of the most popular literary formatting mechanisms ever. So

like just a a funny little like experience that I have is whenever I see Someone on social be like, "Oh, that was written by AI. That means that it's trash because there's an M dash." All that tells me is that they don't read. Like, you haven't popped open a book in who knows how long because it's everywhere. So, to wrap things up, first of all, I hope this is helpful. Um, again, we're going to distribute the recording. We're going to give you the prompts. You can play with them. I encourage you to Really read um

read through the prompts themselves. Go line by line. Examine them, right? See, a great writing exercise that I love to do is to take something like that, put it on one side of the screen, and then put a fresh document on the other side and try and write your own. You know, you use it and try and mirror it and write your own. And obviously, you know, goes without saying, but if you'd like help with any of these things, this is what we spend All day every day talking about and doing. So, inside our Premium

Ghost Trading Academy, again, we love putting out free stuff like this. If you're not following Dicky and I on social, please do. We share free stuff all the time. We love putting on free master classes like this. Um, we enjoy paying it forward. We have a lot of fun doing it. But also, if you go, "Okay, you just showed me this new world and I want to be at the forefront of it. I want to keep Learning. I would love to see more of your prompts. I would love for you to give me new frameworks.

I would love for your help creating and using these prompts. But also, I want to fix my packaging. I want to fix my pricing. I want to land higher ticket clients. I want to get better at monetizing. I want to get better at writing. I want to get better at building efficiencies. Right? If you want to treat yourself like a oneperson Business, we would love to work with you. That's that's what we do. So, um for everyone here, if if uh if that's interesting to you at all, uh highly encourage you to and we can

drop the link in the chat um as well, Daniel or Ria. Um but if that's interesting to you, we would love for you to fill out a quick app uh for PGA. It just helps us understand where you're starting from. Um, gives us some context so that way we Can help you the most. Um, and then right after you fill out an app, uh, encourage you to book a book a call with us. That way we can chat through our recommendations, what we would want to help you do, um, what we think that you could

fix immediately, what what we would encourage you to do differently. Um, Dicky, anything else you would add? Just show everyone. No, I I think we just dropped the we just dropped the link in the chat, Cole. if you click on It. So you can see actually hold on not that one this one actually hold on yeah that works. So basically this is where you can apply answer like three short questions we'll know whether or not we can help you guys. Um basically if you think that these three AI prompts were useful everything everything inside PGA

is about getting basically your entire ghost writing business off the ground and put together in a way where you're Able to fulfill multiple clients at the same time kind of like we laid out here. So, if you found these valuable, uh, this is just scratching the surface of what we are working on and rolling out with all the different students that we work with on a ongoing basis. So, take the time, fill out that application, book a call with our team. Um, no pressure to do anything obviously, but we will love to talk to you

specifically about how to make your ghost writing Goals fit into that whatever you're working on, whatever topics you want to write about, different clients that you want to work with, etc., etc. So, we'll hang out, do a little bit of Q&A. uh feel free to stick around and ask us questions. We'll just keep dropping that link so you guys can apply. But once you've applied, let us know. We'd love to let you know and and forward on the conversation that we had today with whoever you end up talking with from our Team. Yeah. Quick uh

quick question for everyone here. I mean, like I said, you could use these three prompts that we're giving you for yourself and your own writing. You could use them with clients that you're writing for. But I mean, this is the tip of the iceberg. like drop drop in the chat. Do you want our landing page writing prompt? Do you want our all the different email writing prompts that we have? Do you want sales and cold outreach prompts? Do you want a Prompt to analyze a sales call that you had with a client and tell you

what could be improved for next time? Right? Like think about all the components of what you do, right? those each one of those components is its own project, its own thing to automate, its own thing to add leverage to. So if you would like that, those are the things that we build and share inside our premium go. So if you're sitting there and you're like, "Wow, these three prompts are cool, but I want I want the whole thing. I want to know how this entire thing works. I want to write my own prompts. I want

to see what prompts you you guys use." Right? That that's why we have that. And that's and just to be very clear, um, PGA is not like here's some text and some videos and then like that's it. Go figure it out on your own. When you join, you get you get paired with a coach. There's one-on-one coaching. You're in a private channel with our Entire uh team, me and Dicki. If you run into any sort of advanced or outlier question, you can always ping us. We will respond to you directly. You have your coach. You

can ask any questions along the way. If you're confused about anything, where to find something, every single week we have a bunch of different live sessions, you want to come workshop your your niche, you want to workshop a sales call, you want to workshop content strategy. Once a week, I do a live hot Seat so students can submit questions. We workshop it together. Everyone else can watch, right? It is incredibly incredibly in-depth. We record everything. We have a vault of who knows how many hours of replays that you can watch. You can turn it on

a podcast feed and listen on the way to the gym, the way to the grocery store, wherever. There is a tremendous amount of knowledge and resource and accountability and support and community Inside this thing. So, I just want to be very clear, this is not like here's some text and video and go have fun. Like, we are we are deeply invested in everyone's success there. Yeah, I think we should uh send over the landing page prompt to everyone who fills out an application, books a call in the chat with our team. We'll send over uh

because that one was the most requested, how to write landing pages, because that's a pretty lucrative thing. Um or we could just send over like a guide on overall prompt generation. So, lots we could send your way, but drop us a line once you've filled out an application, booked a call, um to learn about how to implement this for yourself. So, we got a couple these are all in there. Yeah, we got a couple minutes. any um any lingering questions people have, drop them in the chat. Um I love using Claude. Do you recommend the

paid Version? I mean, yeah, like obviously it's your decision, but these tools are, you know, like 20 bucks a month. I mean, you're talking about 20 bucks a month for access to all of the knowledge in the entire world. I think that's I think that's a pretty fair trade. Do you have any advice on prompts for blog posts? So blog posts and newsletters are basically the same thing in terms of you reusing. You just wouldn't have a subject line. You'd have A headline. But that's really the only difference, Sasha. So go ahead and use the

the newsletter prompt that we provide you guys. Yeah. For chatbt, I think $20 a month is fine. To be to be perfectly honest though, I wouldn't be surprised if internally we start experimenting with the $200 a month option. I I know that there's a lot of really advanced things that you can do. Um, I mean, if it makes sense, right? Like you have to think even 200 bucks a month, that might sound like a lot, but if that allows you to work with one more client each month and you're charging a client three grand a

month, you know, four grand a month, like that's an insane return on your time. So, it's it's it's a very contextual question, but I just want to put into perspective like these costs are not a lot when you when you take into account what you can do with them. What other questions we got? I'm excited to to welcome some new some new folks into PGA soon. This is a good one. Nicole, how long would it take from starting to learn AI to being able to confidently use it for clients? About 30 seconds. Like there's no

reason why you couldn't take the prompts that we gave you here today and literally turn around and use it with a client this afternoon. There's no reason, you know, and also if you if You're talking about writing your own prompts, again, a lot of it is like I mean, yeah, there might be some trial and error and you got to learn, but these skills are not very hard to learn. We're not talking about like going to college for four years, you know? We're talking about like three hours, five hours, and then you're more proficient than

99% of people, right? We're not we're not talking about some massive time Investment. Like even just think about what everyone here has learned on this call. If you're still on this call, congratulations. You now know more than 99% of writers on planet Earth. And it's really not that hard. It's not that hard to be ahead. It's like you spent an hour, an hour and a half learning. Everyone else didn't. It's really that simple. Um, Barbara, I use deep research from chatbt. How can I verify that the Research I did is accurate? I mean, so it

doesn't really matter if you're using deep deep research or Google, right? Like it's it's the same exercise. If you're if you're researching something, you would want to just verify it across multiple sources. It's the same the same has always been true, right? Right? The same was true with libraries back in the day. It's like, well, don't just read one book, read three books, right? And just verify. So, it's the same it's the Same thing. Um, again, the goal the goal with all of this isn't necessarily I write a prompt and the output is perfect and

I had to do zero work. That's not the goal. The goal is I write a really great prompt, it gets me 80% of the way there, 90% of the way there, and then my highest leverage skill is doing the final quality control check. It's making some of the final decisions, right? That's the real skill. Yeah. Britney, uh, Cole, you want to Cover this one on, um, if we how much we cover landing clients inside PGA. I think if you just go back to the beginning, flip all the way back in your slide deck, Cole, and

just go through all the people talking about Yeah. Uh, Scotty, Scotty was an OG PGA. He was early. Uh, he was working at as a bartender. Uh, didn't know where to start. originally took ship 30 because that's that was our primary. This was when PGA was just first starting out. Um And he said, "One month later, I applied for PGA, the biggest invest investment I've ever made. Provided a crystal clear roadmap for wanting to become a professional writer. 5 months after joining PGA, I booked my first big client for more money than a month of

bartending." That's pretty cool. Um I love this one from Matilda. Uh if you're having doubts about taking the leap, this is your sign. Uh, let's see. Impressive support and Responsiveness from the PGA team are honestly remarkable. The one there's one that's uh I love this one too. I almost didn't purchase PGA because I've taken too many courses already and not taking enough action on them. What I like the most about PGA is that the coaches really help you productize your services as a writer. They teach you how to position yourself. Um, oh, this is this

is my favorite. I almost didn't buy PGA Because I thought I knew most of this business after six years of freelancing. Boy, how wrong I was. The program gave me everything to confidently sell and deliver my writing services, but most importantly, how to build a strong and profitable business. Uh, what blew my mind was how wellthoughtout the program is. I've bought a lot of courses and I never saw it at that level. So, yeah, if you're brand new to our ecosystem, I mean, I get it. Do your due diligence, You know, follow us on social,

subscribe to our newsletters, consume a bunch of our free content. But, um, Dicki and I have been building digital products and writing programs for 5 years now. And when we built Ship 30 for30, which was our beginner writing program, um, not to pat ourselves on the back here, but I think I think uh, unanimously every single person in the digital education world was like, I you can't really chip 30 is the gold Standard. You literally can't create a better experience than that. And then in PGA, like there there actually really isn't a great alternative. like

most most programs that help writers are very like they're very high level and entry and entry level and they they don't provide like a lot of support and we we have an entire staff of people like literally anything you could possibly run into along the way you you have someone there as a resource and for Each individual thing it's like oh if you get stuck on tech and automations you can talk to our team about how to do that better right if you get stuck on what should my niche be you can come to the

niche clinic and we can talk about it live, you know. So, it's it's just an incredibly in-depth um program and it was uh it was the thing that I wish someone had built for me 10 years ago when I was graduating from college being like how do I make a living as a writer, You know, like no there this didn't exist. Awesome. Darinda, Joy, Maril Lee, AO, love seeing you guys take the first step on your ghost writing journey. start to use these AI prompts to work with clients because ultimately that's the goal. Like writing

for yourself, it's good. It's going to take a much longer time. Uh you can borrow other people's audiences, other people's businesses and credibility and write on their behalf. And you're going to Shortcut a ton of all the trials and tribulations of trying to do this on your own. And in the meantime, you get paid to do the work that gets you better that you can eventually do for yourself. So, you know, great choice. Awesome. Yep. Don't worry. We'll send along the replay. Replays are coming. Yep. All right, we got five five more minutes. Any any

final questions? Anything you want to know? Um could be AI related, could be writing, packaging, and pricing Related. Um yeah, I mean, if you want to do this for yourself and not ghost, right? Yeah. I mean, all of the skills are universal, right? I mean, the same way that you you learn how to incorporate all of these tools and build leverage for clients, you think of yourself as a client. You know, think of yourself as the ghost writer and you are the client for yourself. Um, I just think the the thing that I try and

pass along to everyone, Especially if you have an interest in writing or a talent for writing is I would really encourage everyone in some way to have a ghostwriting service because the way to think about ghostwriting is that it is a dividend on your skill. So, if you know how to write really great newsletters for yourself, why would you leave money on the table and not rent that skill to someone else and say, "Hey, I'll write your newsletter For a premium. You could increase your monthly take-home by 50% just by one having one client." Right?

So, I think it's really valuable to to consider having a ghostriting skill that you monetize and treat as a dividend on whatever thing that you like to write for yourself. Yeah, we got plenty of time to keep answering questions. So, anything that has you guys considering the world of ghost writing, considering the world of Freelance writing, starting to offer ghost writing services if you're already a freelancer, improving your positioning, this is this is your opportunity to ask those questions. And obviously, uh a lot of people come to us for that information because we're the best

at it straight up. Yeah. So this this question, Chandra, so you put 50 posts in AI and let it learn your voice. So this is what I was trying to emphasize Is it's not really enough to just say, here's a bunch of my content, AI, now write for me. It's too subjective, right? You're asking AI to interpret, well, yeah, you're giving it a bunch of posts, but what is it that's good about those? What are the rules? What are the formats? Why do those posts work the way that they do? So you actually want to

sort of take a step back and go what is the type of format and output that I'm looking for And then how can I give it examples that reinforce the rules that I'm giving right and this this is where learning how to write these prompts is a skill right that's why prompt writing is going to be so valuable we Got welcome Barney. Excited to see if we can help. Same thing Sherry. Love it. Amy, awesome. Love to hear it. Um, three or four of the best specific pathways for marketing your own Writing/editing services. The big

two that we cover inside PGA. Like, okay, back up. There's really only four ways. You run ads, you're an affiliate, you create content, you do cold outreach. Those are the four ways to to generate interest. Okay, so most people you don't want to run ads because that costs money and ads have require a ton of different skills, right? So most people here you're not going to run ads for your writing services, right? Second is Affiliates. Like maybe maybe but it's not the most effective lever. The big two that we talk about in PGA are cold

outreach because it is a lever that you have the most control over. I built my entire ghost writing agency off of cold outreach. I got very good at it. Hundreds and hundreds of clients. It's cold outreach and warm inbound from organic content. If you do those two things using all the frameworks that we give you and you are consistent with it, Watch what happens. Is it possible to create AI prompts and sell them for a specific group or group of people? So this is actually a really interesting question. Um I think this will become more

and more common. Yes, I think that companies I mean we're even talking about it and thinking about it internally but I think companies will hire prompt writers. So companies will say I have this Inefficiency in my business. I would like to hire you to come in learn what makes this inefficient and then I would like you to write prompts that solve that inefficiency. And I think that that will become a career path for writers. But it's like just add it to the list. You know, it like people think that opportunities are going like this. Like

they think that the opportunities are getting smaller, smaller, more narrow, more narrow, and It's actually doing the opposite. AI is creating more and more opportunity exponentially. It's just hard to wrap your brain around it. Yeah, Barney, we can't really make any promises about that, but for the ones who put in all the work and um it's always going to come down to a little bit of luck in the ghost riding market, but we've had students do anywhere from 2 to 3 to 10 to 50K. So, it it falls in a wide range. Um obviously, it

is Dependent on on the person doing it, but opportunities are there for those who want to seize it. Yeah. Yeah. We've had um yeah, we've had people where it takes them a year and then they finally land their first high ticket client and then their entire life changes and everything's different and then they're on their way. And we've had people, again, this is not a promise. I'm just telling you for context. We've had people literally join PGA, incorporate Three things that we tell them, and 12 hours later land a high ticket client. Like it just

it's all across the board. depends on where you're starting from, depends on your existing skill set, but like none of these things that we're talking about are that complicated. It's just, you know, something I think about and I talk about all the time is especially with writing. Writing is one of those industries where everyone asks, "How am I supposed to make money from writing?" But then nobody wants to talk about or learn about the business. They're like, "I want to just talk about how to write better adjectives. How do I write a more beautiful sentence?

And of course, like, yeah, sure, there's a time and place for that, but if you want to make more money as a writer, if you want to monetize your talents as a writer, you have to practice the business of writing, not just the art of writing, Right? And so, they're actually different skills. That's why like something we talk about in PJ all the time is it's it's like a writing ghostwriting program but really in in disguise it's it's like a whole sales training program because every writer is like I don't want to reach out to

people. I don't want to have to sell myself on a call. I don't want to have to overcome objections. I don't like but those are all the skills where you make All the money, right? So, yeah, we talk about the writing and prompts and like offer creation and all these things, but but really what you need is you need someone going, "Hey, that client that just told you no, they didn't actually just tell you no. You're interpreting it as no. That's wrong. And here's what you should say instead." There's actually a tremendous amount of like

you got to work through all these faulty beliefs or like, "Oh, I Don't want to challenge the client." Why? Clients will respect you more if you challenge them. Oh, I don't want to I don't want to sell my services like that. Well, I'm not telling you to be salesy. I'm telling you to be clear. I'm telling you to sell a packaged productized service. I'm not telling you to be salesy. I'm telling you to make it easier for the client to say yes to you. So, these are all skills that that are they're very easy to

Learn. You just need someone to point them out to you. Cuz otherwise, you just go through life going, I I guess I guess the way you do this is you just charge your hourly rate and then you just sit there and you wait for a client to pay you what you're worth. And that's not true. Amen, Gary. Most businesses, it's far more than the skill itself, but it's all the business skills that go with it. And so that's why we talk about ghostriters And the way we teach our writers inside PGA is you're not really

a writer. You're a business consultant who happens to know how to write. And so what when you take that frame when you have conversations with business owners, it's like I know how to help you with all the non uh with with the business side of everything that you're doing. So, a ghost writer who could go to a photographer who wanted to do something on the educational side and say, "I'll Write for you to market your business and handle the leads, the lead generation, the social content, the newsletters, all those parts." That is your opportunity as

a ghostriter. It's all the people in the world who want to focus more just on the actual fulfillment side of their business and then you do the things that generate the attention. Yep. Exactly. Cool. and you just click on that link so you can everyone can see The page that they're going to. We're running out of slots on the week. Want to make sure that anyone who wants the chance to talk to our team, see if we can help you guys uh has the opportunity to. So, I know we only have a few left and

want to make sure you guys get the bonus prompt as well. Yep. Yeah, Sarah, this is a good question. So, do do we help or give any assistance on like the business logistics end? Um, so the short answer is yes. Uh but typically for Beginners, especially if you haven't started yet, um you actually don't need any of those things in the beginning. Like you you don't need an LLC to get paid the first time. You don't you don't need any sort of fancy setup. So yes, we do. But if if you are brand new to

working with clients, you you absolutely can get paid an invoice through Stripe and just have it go to your personal account. It's very very basic. Our recommendation is is it's worth setting Up an LLC and sort of doing some of those maturity things once you're doing, you know, 5 to 10 grand a month pretty consistently because then now you sort of have this functioning business going and then it makes sense. Yeah, let's uplevel things a little bit. We can do an LLC formation. Um, we're not, you know, we're not giving financial advice or or accounting

advice by any means, but we do give some highlevel like here are some things that you should be aware Of. Um, we encourage you to talk to your own accountant if you want to do these things, but um, the short answer is yes, we we do cover that stuff. How do you use a prompt to go straight a book? So, this is a fascinating um, this is a completely different topic, but I'll give the short answer here. The short answer is that you don't think of it like a book. You can't think of it like

a book because a book is too long. And so, AI Won't know what to do with that. And so in order to use AI to ghost write a book, you have to actually chunk out each individual decision into its own prompt. This is actually like sort of a fun side project I've been working on on the weekends, but you would have a prompt or a suite of prompts just for the idea generation and outlining of the book. Then you would have a prompt just for like the first section of a chapter. Then you would have

another prompt for a Different section of a chapter. then you would have a different prompt for a different section of a chapter. And not just for a book in general, but you would do all of that for a specific type of book in a specific type of genre with specific rules. So your prompts for writing a mystery novel would be very different than writing the prompts for a non-fiction like the obstacle is the way type of book, right? So that's that Again like there's actually a a completely different way of thinking when it comes to

creating prompts to automate different writing uh formats, books, articles, newsletters, right? You have to think of them as such individual projects and then break those into smaller pieces. I'm good to keep hanging. I know we got a handful more questions and I just want to make sure everyone who who has any questions on the application or Just PJ in general also gets those answered. Uh because we are officially almost out for the week which is great. Awesome. Jeremy Barbara that's a good question. Do you recommend a written contract? So that's another one of the things

that we give you um like one of the core modules inside PGA is once a client is ready to move forward. Here's an example of uh an ND an NDA. If they ask you to sign one, here's what that means. Here's what you should do about It. Here's an example of a contract. You could use this template if you want. Here's an invoice template. If you want to use that, you can send that. Like, we actually give not just a lot of education, but resources and assets and templates where if that's your first time sending

a contract, you want to know what to send, right? So, we actually we we actually give you that. Yeah. What else we got? What else we got? Looks like over 35 or 30 people so far have booked in to apply and chat with our team. Love to see that. Congrats to those action takers. Nice 90 minutes of education and then say I want I want to take this to the next level. Yeah, I want to use these a prompts and actually put them into practice on the business front. Awesome, Joy. Thanks, Joy. Appreciate it. Yeah,

you're welcome, everyone. Thanks for making the time. I know. I know it's A big time investment, so you know, we always want to make sure that it's worth your time. Um, but we could talk about this stuff all day. I love this stuff. Where are the prompts? The prompts will be distributed with the replay right after this. So, you'll get that via email. Yep. Last chance to apply for the bonus prompts. Make sure everyone has the opportunity to that wants Them. Need to just grab the link. No problem, George. Appreciate it. On Ali Abdal. Oh,

that's awesome. Thanks, Mary. Yeah, that's a great If you want to learn more about Cole, uh, you can go look up here. I I'll find the link to it. This is one of the best podcasts with Ali Abdal and Nicholas Cole. It's got almost half a million um views on YouTube talking about Cole's story. So, up to 600,000 views. So, you can um get to Know you can get to know Cole. You can also get to know me in the same interview or same format. Ali Abdal and Dicky Bush. I tell his story of working

on Wall Street, leaving that job to become a ghost rider, all that good stuff. Ollie's podcast really crushes. 180,000 views on mine, too. He's in uh I think he might still be in Japan. I got to do a trip. I try every year me and Ali try and make it happen. Maybe I got to fly out to Japan and do our next pod. Love it. Awesome. Well, thanks everyone for showing up today. Yeah. Any more questions? Last chance. Last chance to apply. Well, obviously not the last chance, but if you want the bonus prompts, that's

all we got. Glad this was valuable for everyone. Thanks for the feedback. Cole, anything else? No, that's that's Yeah, I hope uh if this was your introduction to our little corner of the Internet, I hope you had a great time. Um, I hope that your takeaway is, "Wow, these guys, uh, might know a thing or two and really enjoy sharing a lot of value for free." And we do, u,, we live and breathe this stuff. We have a variety of different writing related businesses. Um, PGA is our is our baby. I mean, that's where we

invest, you know, 80 90% of all of our time. Uh, we care really deeply about working with people in there, and we've had some Incredible success stories come out of there as well, which is very cool to see. But um yeah, I mean like I said, follow us on social, subscribe to our newsletters, like check out all of the free resources that we give because we do we share a lot and we really are uh we're on a mission to help writers effectively monetize their craft because I think that it's a it's one of the

biggest missed opportunities and writers are notorious for struggling to monetize Their talents and it's not because they're not talented enough. It's because they just didn't learn the business side. So, that's what we're here to here to solve and here to help. And um yeah, just thanks everyone for showing up and uh hopefully we see you either inside PGA or in a future master class. Love it. All right, y'all. Thanks again. Make sure everyone's got that link bookmarked in case you want to fill it out. I know it takes a few minutes After this, but other

than that, we know your time's extremely valuable, so I appreciate everyone donating a few of those hours to us uh today to learn. Hopefully, it was a fair and hopefully beyond fair exchange in terms of everything you got out of it. Keep riding, keep doing your thing, keep running the business, keep freelancing, finding clients, all that good stuff. We'll see a select few of you inside PGA, but other than that, that's all we Got. See you everyone. See you guys. Peace.