this is the one thing I do to keep performing at such a high level as an entrepreneur so why you guys asked me as to how I keep performing at such a high level and today I really just want to give you a thought process that I goes to so I don't think of months as months when I think about the year I don't think about it in terms of each month is like this I just think about I think about it as cycles and sort of seasons you know you plant a seed you nurture
it and then finally you reap the rewards so that's very much how I think about it in terms of a business sense right now I'm in Amsterdam I'd been here for roughly ten days at this point and I'm here for a huge business trip for my marketing agency IG media now this trip has been wildly successful not as successful as I would have liked simply because I got sick had to cancel a bunch of meetings but nonetheless as well as that probably by the time you see this influencer ignited would have already launched but at
the time we're recording this it's launching in two days and look pretty much everyone who has seen me recently seeing all my live on my YouTube everyone keeps saying dude you look exhausted and if I'm honest I am I am working myself to death but that is okay because I know that things come in cycles and that's how I like to go about things you know I like to go through cyclical periods where you're giving your all one week or one month or one quarter and then you can go through down times for example last
month I was in Marbella obviously I was still working out there but I can't complain the course is launching in two days and then I get I fly back to London and for around the first three days or so I'm really just gonna relax and then ease into the beginning of next month because next month I have another huge product launch one of my clients I'm doing their digital marketing for their IndieGoGo campaign and I get a percentage of the revenue if I'm honest we're looking to do conservatively 200 to 300,000 pounds I'm aiming for
500,000 so half a million so that's gonna be a four to six week campaign and once again I'm gonna need to give my all for that this time it's not a course launch for my personal brand there are people relying on me and I have to execute right so that's November once again another period of just going at it and then December I'm gonna be in Bali for two weeks probably gonna take some time to relax accept so look al are you guys out there you are trying to push the boundaries every single day and
you're gonna get burnt out look I love people like Gary Vaynerchuk but from my own personal experience and look everyone is different you have to be kind to yourself you have to play the long-term game because when you burn out I've never had it properly but for example my business partner is holding the camera right now he's been an entrepreneur for 15 years he's experienced burnout and your brain was fried for like six months right yeah yeah I was yeah so like for six months if it's not like you know you you get tired and
then you can sleep it off from a week it's it's Jake it's like a psychological problem like it it involves recovery so for six months you have to ease yourself back into work and I mean after like six months you you were able to work like four hour days again right yeah so so like it's like fatigue and burnout is a legitimate problem and like I never even realized how severe it was so look for you those are you guys are trying to push the boundaries every single day and you're being so hard on yourself
don't do it work in cycles instead because look there's there periods of expansion and contraction this these past few weeks and the next few days are expansion you know I'm pushing the boundaries I'm really just trying to push myself and leave something that I'm proud with but then the next three four days it's gonna be contraction I'm gonna take some time to myself I'm gonna relax recuperate I'm gonna spend a bunch of time in the spa budget time in the sauna clear my cortisol probably go do some cryotherapy once I get back to London and
I have that available to me so you know a lot of you guys see me push the boundary almost possible you see me hustle and grind every single day but as I said I have different periods I have periods where you know I know that I'm on the brink of a burnout or serious fatigue and I know how to manage that at this point as an entrepreneur so for those of you out there please don't be hard on yourself once again this isn't a plea for self love this isn't some like this isn't some like
rah-rah channel where I'm telling you to be nicer to yourself I'm just telling you from my experience what works and what doesn't I've tried the email your piece of like work harder like stop being a for me personally it doesn't work right you have to nurture yourself take care of yourself entrepreneurship the outside world that'll throw share your face so if anyone's gonna be nice to you it's gonna be yourself so yeah that's the message I want to leave you with if you are new to this channel go ahead and hit subscribe and then hit
that Bell right next to it that means you're getting notified every single time a new video comes out and if you're already subscribed go ahead and hit that Bell as well you don't want to miss any new videos I'm trying my best to continue to daily upload for you guys might start for the next few days somebody because I gotta take some time to myself before I before I burn the out so anyways thank you guys for tuning in and I will see you soon
