last week I found a social media account that is making $3,000 per day selling mouth tape Yes you heard me right literally as in tape that you put over your mouth but would you believe me if I told you that the owner of this account is still in college and that she's made over $50,000 Drop Shipping using an extremely simple social media strategy after doing some digging I found another Ecom business that is projecting over $40 million this year all from social media marketing for nasal strip and mouth tape now you've probably seen some of
your favorite influencers wearing these kinds of products but you probably didn't realize that there are hundreds of people just like you or me cashing in on this trend all they're doing is Drop Shipping these kinds of products and using the right social media marketing strategy to make insane amounts of Wi-Fi money so today we're going to reverse engineer their entire system and I'm going to show you how you can use a secret AI tool called build your store that makes it super easy to get similar results like this but before we get into all that
let's hear how much potential that the goat himself for mosy thinks of this opportunity iy would launch a no strip business if I were to launch one so they currently sell for about 30 cents of strip $1999 would probably be a price point that I would look at maybe $24.99 I would you know we'd split test the price points there but let's do the math on how much money this would make if I just did my own promotion let's say 10,000 people a month would go to a page if I said hey check this out
and then we converted 5% of traffic then we would have 500 buyers 10% churn that means that every month I would sign up 500 and then I'd lose 10% until we reached 5,000 users I would be at 5,000 users a month and if my price point was $20 so I'd probably make like say safely just say we make $16 gross margin on a $20 product $80,000 a month a million do a year in profit from the nose stps oh and speaking of the goat you guys might like [Music] this mhm mhm M so first let's
take a look at what these guys are selling so you fully understand the product hostage tape is a company that makes mouth tape and nasal strips I know it sounds a little weird but these products are meant to prevent you from breathing through your mouth and that's because that there's a bunch of research out there that shows that while you're sleeping if you breathe through your mouth you'll end up looking like this or have apnea or other health issues what the and let's be honest nobody wants to look like this now hostage tape took advantage
of this recent social media trend of trying to live a healthier life and it really propelled their company into the spotlight they've partnered with the UFC and Joe Rogan's podcast and they have over a 100,000 users so the big question is why does this product work so well on social media and how can you take advantage of it as well if we look at their Instagram page almost every post includes a photo with someone either wearing black tape over their mouth or their nasal strips these videos are striking because the tape's pitch black color really
stands out like this girl who made $50,000 her video is really eye-catching because that black tape makes it feel like she might be getting kidnapped I guess maybe that's why they call it hostage tape these videos capture your attention immediately they also do a great job of educating you on the problem and showing you proof about people who have changed their life from their product they jump on the trend of living a healthier life and they're also using a really Cy marketing strategy that I like to call throwing rocks throwing rocks is basically where you
throw rocks at some other group of people who are the opposite of you or your audience in this case they're throwing rocks at mouth breathers they do this by showing that mouth breathers look like this and that makes you not want to be a mouth breather which is why this strategy works so well and they're making millions off of it the big brands have done a really good job with influencer marketing you probably know about hostage tape because of guys like heroi Joe Rogan or other influencers influencer marketing is a great strategy if you decide
to sell physical products because sometimes you can find Micro influencers with around 10 to 50,000 followers who are totally broke and willing to promote almost anything for money look I messaged this account and they said that they're willing to share it on their story for less than $100 another key strategy that this girl used to make 50k in 2 weeks is running an ad campaign imagine a world where you could spend $1 and make back five as a business owner when you're able to crack that you have struck gold you can then scale up spend
$10,000 and make back 50 and so on and I'm going to be showing you how to do this later in the video especially the art of creating winning ads because this is where I see most people who use this business model make the biggest mistake they have no idea what they're doing when it comes to creating content and creating ads that get people to stop look and want to buy their product and guys this is where the huge window of opportunity is for people like you and me with this business model you never have to
worry about shipping the product or holding inventory or any of that nonsense because we're going to be using Drop Shipping and before you go and roll your eyes hear me out because I'm not one of those fake gurus that's trying to sell you some Drop Shipping course as you guys know I advise people on how to grow an audience online and make money from Their audience but Drop Shipping is a great way to capitalize on that and make some easy bread if you don't know what Drop Shipping is basically it's when you promote products like
nasal strips or mouth tape and you have an online storefront then when a customer places an order from you you send the order to a third-party drop shipper and inform customers that the products are on their way the rest of the product fulfillment process is completely out of your hands which is beautiful and building all that yourself might sound a little bit complicated but trust me there's an easy solution to this we're going to use a website called build your store AI which is a part of autods both are owned by Fiverr so you know
they're legit build your store is a platform that helps you streamline the Drop Shipping process it integrates with Shopify and it can help you with sourcing fulfillment inventory pricing branding pretty much everything under one roof and the reason that's important is because then it gives you more time to focus on the important part actually growing your business so our first step is to come to build your store Ai and quickly sign up this is a really cool tool because they're going to AI generate our entire store for us once you're in you're just going to
choose a niche and I'm just going to select Sports and Fitness because it's pretty close to health and then these images that feel like a healthy Vibe then build your store AI tells us to sign up for Shopify if you don't know what Shopify is basically it's the easiest platform to host these kinds of products on and I'm going to show you how to use it the right way but first just keep following these instructions you're going to integrate build your store into your Shopify so that it can autogenerate that store for us and then
also add autods into this so that you can use that as well great so now this is one of the fun Parts we're going to actually find products to list on our store from jop shippers so we can do that from within autods we're just going to come over here and we're going to search for nasal strips or mouth tape this is a very trusted brand that will probably do well on our website under this trending product section you can actually see the amount of sales that each product has and oh look that's actually hostage
tape so you could technically sell hostage tape on your Drop Shipping website just by marketing it so now we're just going to import these over to our store and they're going to populate for us and then check this out this is where the build your store magic happens they're going to autogenerate that entire store for us so so we don't have to waste time doing it you're going to click here and here is our store I already love how this feels on brand for us it feels healthy it feels natural I like the colors obviously
we are going to need to tweak around some of this wording so let's just come in here and type in don't be a mouth breather and then you can actually come down here and see that we can customize the reviews on our website that's going to help add some credibility once we start getting reviews and just remember this is literally the funnel that people come to from wherever you're pushing traffic if it's Tik Tok or Instagram this is going to be that landing page where they come and actually decide whether or not they want to
buy what you're selling so I would recommend customizing it and just making sure it really speaks to your target audience on that note we're also going to need to choose our pricing for these products now obviously you want to make a profit and you can do that very easily with Drop Shipping but you don't want to go too far off where people are like why would I ever pay $50 for 10 mouth strips or whatever it is so you want to be smart about how you price these things and one of the best ways you
can do that is basically just to go look at what some of your competitors are pricing it at and make an educated decision from there and look how easy they make it for us we can come back over to our products and see what this actually looks like live on our landing pages I mean I think that this looks great with this tool you're able to see and track all the orders Under One Roof super simple website that tracks everything for you and then to be honest this is one of my favorite Parts because I
love content we can come over to the ad spy section and actually spy on the other ads and content that people are using to have success selling these same products overall it's really nice for us to have all of this in one place and organized so that we can free up the rest of our time to spend on the most important part of this business model and this is where I think most drop shippers kind of mislead you is they tell you how to do all this stuff but they don't give you any actual advice
on how to sell it the most important part of this entire operation is that you get eyeballs on your products so let me show you how to do that great so our next step is to actually come up with some content that triggers the algorithm so we can get views on our products and I went ahead and found some of the best posts in this space that are performing well I mean this stuff is going crazy viral and we're going to use it as inspo because good artists copy and great artists steal to make something
like this all you need is an iPhone and one order of your product you're going to come into your room you're going to set up some good lighting and maybe a microphone if you're going to be recording when it comes to creating winning ads like this I would focus on three things for your content the hook the delivery of the problem that your product solves and the payoff the hook is where you hook your viewer luckily with this product since it looks like you're already getting kidnapped that's really a good hook to start with but
now we need to deliver some information on why people need this product so they buy it of course you're going to want to mention the benefits the fears and you're going to want to talk about mouth breathers here and then finally the payoff is where we make the viewer feel satisfied that they watch this content a simple way that you can do this would be by saying so if you don't want to be a mouth breather make sure to get yours today now when it comes to the Drop Shipping business model only three things matter
views website clicks and sales we already have our website thanks to build your store but how do we get views if we're not already famous and don't worry this is where I got you because if you don't already have an audience that trusts you you're going to need to find a way to manufacture views and this is where ADS can come in ads are great because when you do them right you can spend $1 and make back five that's $4 profit every time you spend a and this is called your row as or return on
ad spend there are three types of ads that I would be focusing on for this kind of a product influencer marketing ads Instagram boosting and Tik Tok ads influencer marketing is when you pay an influencer to share your content or promote your product sometimes this can be the best use of money because people trust influencers that they follow way more than some random cold advertisement to do this well just reach out to brands or faceless accounts and for mouth tape I would try hitting up anyone in the health and wellness space specifically you already know
that a lot of these Hot Yoga chicks are going to say yes to a few hundred bucks in exchange for jumping in front of the camera and their little spandex outfits and throwing some black tape over their face next let's talk about boosting on Instagram and it's funny because some people think that this is a secret method that nobody else knows about even though there's a big bright blue button under every post that says boost post to do this you'll just come in and Target a specific audience you get to set the gender the age
the location and for this we obviously want to be targeting people in cities and Country who have a lot of a disposable income we want our target audience to be valuing their health so places like La New York London Miami Scottdale you get the point and then you're going to want to enter some keywords that your Healthy audience are interested in so health and wellness sleep Fitness Etc and then finally just set your daily ad spend and it's cool because this number shows us how many people our ad is going to be shown to daily
based on how much we're spending and one note guys I've noticed that it's best to start small and scale up with this because it can take a few days for Instagram to find your ideal target audience so I wouldn't recommend just jumping in there and spending thousands of dollars on day one lastly we can run Tik Tok shop ads and you can still get a great bang for your buck here with these and it's really similar to what we just did on Instagram basically you come in you set up your campaign you find your audience
you set your budget and I'm actually going to be doing a full video on running Tik Tok shop ads in the future so make sure you're subscribed because I'm going to keep dropping sauce so you never have another sleepless night like this so look guys this product is great and if you Market it well then you'll make some good cash but the truth is a lot of people out there are going to watch this video and there are already some people obviously crushing it in this space I tested some ads and I did get some
decent traction but it's really impossible to outspend the other drop shippers who are already at the top of this with Millions of dollar in their pocket where the real opportunity lies is for you to find new products that you can scale up and dominate the niche in my point is you want to be using this same framework for your new product in a different Niche for example this person makes hundreds of thousands of dollars a year selling notebooks guys like Jordan Welsh and David Fogerty sold massive Ecom companies in Drop Shipping using similar Frameworks so
now it's up to you to use this model and get creative with it just remember that like any business model this is a marathon not a Sprint so I'm excited to see where you guys take this over time
