how to write amazing SEO content using Claude Sonet 3. 7 this tool is phenomenal for Content copywriting this is surpasses Claude Sonet 3. 5 which was the preferred tool for copyrighting for a lot of people this is going to be a couple of steps in order to do this correctly we're going to research the topic we're going to prepare a prompt that I'll give you for free I'll let you know in the video descriptions where you can get that you're going to add your experience throughout the prompt this is going to make your content really Niche and specific and something that you can only provide making it really good from an SEO perspective and obviously as always we're going to polish the content you shouldn't just trust these things blindly we're going to get started right away of course you need a account with Claude Ai and we're going to make sure that you've got access to Claude Sonet normal for this we don't need extended thinking that's kind of Overkill and I found that that doesn't actually improve the writing that is for more difficult math en coding challenges we using it for Content copyrighting so Claude Sonet 3.
7 with normal thinking is more than enough we don't want to go straight and write the content right away we need to do some research because Claude doesn't have access to the internet at least as of the time of this recording so we want to provide it with a research of the content that we are writing about something really interesting and easy to do is use perplexity for this you're going to use perplexity and the Deep research option I've already done the research here but I'm going to do this again so I can show you this live what you're going to go to is perplexity you need to make sure you've got an account you don't need a paid account for this but we're going to select the Deep research component I believe you have three free deep res searches per day that is difficult to say I'm sorry which is more than enough for what we need to do so I'm going to place the search in here and let's go through this together so we understand the content that we're writing about provide me with some research to understand what the AI developments will have on the marketing Workforce particularly the evolving the evolving Improvement it seems like there are new AI model emerging every week I want to know how someone can take advantage of this position and position themselves effectively for a good career in the AI space I would like to see the best resources to learn AI for free and understand where the future of marketing and digital marketing look like additionally I want to know how someone can leverage these AI tools to ensure they're well positioned right a bit repetitive but doesn't really matter so we're going to click deep research and by the end we're going to have a file which we can then give to Claude so that's step number one whilst that research is going I want you to click on the resources below and you'll be able to see this prompt all you need is to copy this prompt because you won't have access to edit it but you can copy it you have a view option you're going to file and make a copy or you can just make a brand new document you're going to paste The Prompt in there and we need to amend one thing and that is highlighted in green so you can see this easier we're going to place in the primary keyword I've already done a little bit of keyword research here already I know that the main keyword for this article should be AI in marketing and that is it now this prompt has told has told Sonet 3. 7 to follow a specific structure and follow a specific tone of voice if you don't like that tone of voice then I suggest you amend this section here for the most part I'm just asking it to write in a casual sophisticated but confident tone and I found that this really works for me and for my tone of voice so with that selected you're going to copy the whole prompt and we're going to go back to Claude we're going to paste that here we're not going to hit enter yet we're going to go back to perplexity and the research is now finished and you can see that at the bottom here after all this research which is high quality and up to dat we can export into a PDF if the PDF export doesn't work sometimes it's a little bit funky don't worry just export it as a MD file that stands for markdown file so with a prompt placed in there we're going to just drop that new PDF file in there now for a little extra oomph and Pizzazz and making sure that clae writes well what you can do although this will probably write it very well is use a negative keyword list meaning a list of keywords and phrases that you don't don't like the AI to use you should or I recommend that you have a list of your own for example in our uh online community AI ranking we've got a pre-made negative keyword list and that's this one here under prompts AI ranking SEO prompts negative keyword phrases you can place this as a txt file in there you can place this as a in a Google doc and you can download this as a text file I recommend you download it as a file cuz we want to give that to Claude as well so we're going to go to Claude and now we're going to go to negative keyword list text file and now you should have in total three assets that we're going to give Claude that is the prompt the negative keyword list and most importantly the research we're going to hit enter and it's not going to write right away it's going to actually ask you some questions it is extremely important that you answer these questions to the best of your abilities sometimes it'll go ahead and write without without asking you the questions tell it to stop and make sure to asks you these set of questions this will make your blog post even better and higher quality let's read the questions that it should ask you do you have any personal experience or insights in AI marketing that would you would like me to integrate to the post this makes it extremely Niche and something that you can only write can you confirm the target audience of this blog post and which specific perspective would you like to add to the post and if you want to change the word l length and word count although it doesn't really matter you can do so so we're going to answer that right away by telling it I do have some personal experience in AI marketing particularly with SEO we use it not only to read the data from Google search console to make data driven approaches but we also use it to upscale our content production whilst maintaining high quality content this allows us to rank for longer taale keywords a lot quicker the target audience is small business owners trying to do their own SEO and learn how to use AI tools to leverage this and I want to take the perspective that this is the best time for small businesses to try and learn these tools to give themselves the Competitive Edge against their competitors and not stay behind the word count is fine at 2,000 words perfect so now it should go and write everything and you want to make sure that it already is integrating that research that we found from the PDF let's make sure that it's the same research and it's not just making up URLs but this one here is Salesforce Einstein AI for example and if we take a look at this URL we want to verify that it's true and it is in fact true and it is a blog post that was written not too long ago so I'm happy to integrate that within my blog post let's go back and see how Claude has been doing you can see that it integrated a table of ask asked it to do that throughout the prompt to add some variety to the content so it's not so word heavy now let's take a look back here perfect this looks pretty good I'm going to copy this whole thing and understand the word count although again like I said that doesn't really matter but that is okay tools word count and I've got 1,449 I'm happy with that I don't need to force it to write an extra 5 words for the sake of it it's really important people Fascinate and get obsessed over word count it doesn't really matter longer uh blog post isn't necessarily going to equivalate to a better blog post but I can see that it looks really really good even with a table and I'm happy with how it's formatted let's read the first sentence and then we can see if you're happy with the tone of voice again if you don't like it you just need to change it in the prompt let's cut through the hype Ai and marketing isn't just for the big players with massive budgets as someone who has been in the trenches using AI for SEO and content creation I can tell you firsthand this is the golden opportunity small business owners have been waiting for I love how it writes but I've worked on that prompt and you can have it that's the toon of voice there fantastic so all I need to do now is go to the back end of my website and paste that in there what I want to do as well is make sure that everything is done appropriately depending on the CMS or website builder that you have you might have to make sure that you make the tables yourself or you can ask Claude to create the tables in simple HTML which you then inject it all depends on the CMS so I'm going to leave this kind of website builder agnostic I want to go through that blog post and make sure that I'm happy with it whenever you see fit make sure that you add a relevant video or a relevant image like I've done here so far this is going to polish and add more variety to the content one other thing that I would include or encourage you to have is make sure that you have a backlink to another place of your website whether that's a Content pillar page like your services Pages or another blog post that makes sense for you to link in this instance for example I've got a section that says here common worries and why they shouldn't stop you one classic common worry that I see from uh AI from business owners which is true AI tools cost too much for my small business and this is absolute garbage many AI tools have extremely affordability of pricing yada yada I go to explain a couple of these tools and I mentioned deep seek R1 guess what I've already written a post about deep seek R1 I'm going to make sure that I'm linking to that post that I've already written therefore this post is already linking internally fantastic the last thing that you want to do once you have the content written here for example all you want to ask is Claude to generate a highly optimized meta description in the same tone of voice and make sure it's less than 150 characters in length once you do that it should take a little while and write you a meta description something that you don't want to miss out and here's the meta description discover how small businesses can use a marketing tools to analyze data scale content out rank competitors no Tech dgree needed I like it that's kind of straight to the point once you finished and you're happy you should come out with a blog post that sounds very natural that is out that is linking to the correct sources that perplexity found for us even has a few tables to expand and make the content a little bit more varied is inter linking to other places on your website and it's just overall high quality research and I get the some comments say well you only took 5 minutes to the research so it can't be high quality welcome to the world of AI things are done a lot quicker get used to it right this is extremely high quality I've read it a couple of times I'm really happy with what it wrote there's a couple of key components that I want to make sure I hammer into you you need to research the topic you need to prepare the prompt and for the love of God please you can add some experience to that that's what's going to differentiate this blog post against anyone else's using the same strategy and let me show you what it did here I added I told it to add the fact that I use this for SEO to um read the data for me and write content a lot more so and it created that section that says the real deal how we use AI for SEO and that's something that no one else can really replicate cuz that's my own advice this is what makes this thing so incredible you can see within a number of minutes I've created a blog post that I'm really happy about I hope you found this useful again all the resources will be in the video description below make sure you subscribe and follow along because tomorrow or sometime this week we'll create another video on how to create an SEO strategy using Claude Sonet 3.
