Build Your Brand in 30 Days | Best Social Media Marketing Strategy for Entrepreneurs

I don't know about you but when I have this awesome business idea I want it done like yesterday so in this video I put together a plan for how to build your brand in 30 days I'm gonna give you the step by step the day by day every single thing you have to accomplish each day over the next 30 days I'm giving you the best social media marketing practices for entrepreneurs so you can achieve this and actually before we get into it I've actually broken it down you can click link below where I break down

each day each goal so you can accomplish building out your brand in the next thirty days let's go I've broken this down into three phases there's lead generation lead nurture and lead conversion so that's about like 10 days for each section some sections might be heavier than others depending on where you're at in your business model currently so the first thing first day before anything before you can build a brand and have something to sell to people you know who those people are so day 1 is about developing your audience and your niche who are

you actually serving who are you talking to who do you want to help and provide and and serve in this world who do you who are those people and what do they want what do they need what keeps them up at night what's the solution that you provide to their problems there's this concept called red ocean blue ocean and that means in in the world of marketing or the world of products and services it's the red ocean is a space where it's quite competitive and it's called red ocean because there's this imagery of sharks and

really like eating each other and competing that it becomes these waters become so bloody then there's the blue ocean where it's this great blue ocean it's yours for the taking however in that blue ocean it's so open that potentially you might not have customers there there's tons of customers in the red ocean but that's where the content or the category King might be the one who is winning in that space and there's there's so many competitors and an audience there in the blue ocean is where like I said it might be such a new opportunity

that your audience isn't there yet and might take more capital and building before you can really establish yourself in that space we want to find the in bridge wean the purple ocean because the red ocean is where it's very highly competitive but there's an audience there so how can you take that niche and find a sub niche from it that you you take what you know is popular but create something that's a little bit of a tangent off so that you create this whole new opportunity and this is where your brand can excel is if

you can take a new opportunity something that people already have but show them a new way for example blockbuster people loved blockbuster going to the the blockbuster stores and be able to pick a movie rent it bring it back instead of going to the movie theater or buying movies but Netflix created a new opportunity where it was movies on demand wherever you are from any device and unfortunately Blockbuster and all the other movie rental places that were in a red ocean at the time are no longer the next step in the first 10 days after

you figured out who's the audience you want to serve is how do you want to serve them let's develop your offer this is your product or service this is the new opportunity the opportunity switch that you bring to them like I mentioned there was blockbuster they were in this very competitive niche and Netflix created a new opportunity total opportunity switch that instead of people having to leave their house get in the car drive to Blockbuster they could through a remote pick any movie any time that they want to watch anywhere and now yes there are

other competitors to Netflix there's Amazon Prime there's Hulu there's so many that I can't even think to name but Netflix has this first mover advantage and they were able to create their name in the space first but then for anyone new who comes in there now that's where it's gonna get more competitive for them even though Netflix is the category king so think of it this way when you're creating your offer is how can you create something that's totally different for your audience something that gives you the first mover advantage and is something that your

audience completely totally wants and the biggest way the best way to do this is to listen to what does an audience want find a warm audience find out what they want and then give it to them and as we're creating an offer I want you to think ahead not just one product or service how can you actually create a value ladder and I actually have a whole video on my channel about how we created our value ladder and this is where you have an audience that you can ascend them through different levels of value and

price points to be able to work with you through your products or services think of it like this someone could buy my book which is I don't know ten twenty dollars it's an entry level way that they can get access to me with a low investment of time and money then as they begin to know like and trust me then maybe they want to buy my course for $200 and then after that they have more of a relationship with me that I've been able to provide them value through my book and through my course that

now they want maybe the next step which is maybe a live event they want to meet me in person they want to come attend and be in this group in this community and spend more time and learn it more in-depth so they are now willing to invest more time and resources into a higher level of that value ladder and after you've a send them through there maybe you have a very high ticket offer whether they want to pay you thousands of dollars for a mentorship program or marketing a coaching program see how we started from

the beginning of the value ladder all the way up to the top and through that we are able to ascend them because you have built this know like and trust factor and they actually feel more comfortable in yes I will give you my hard-earned money and I will hold up my credit card - anything you offer me because I know the value that I'm gonna get in return and it doesn't just have to be a book an online course an event that was just an example of my value ladder but a value ladder can even

be like someone coming in for a haircut and then signing them up for a subscription model where they come in for to get their hair done every month it can be McDonald saying do you want fries with that that they go from just the burger to the whole combo there's lots of different ways that you can create a value ladder you can go check out the video on my channel that tells you all about how we created ours the next step within the lead generation phase is actually building your branding identity and know that this

whole video is about building your brand but building your brand is more than just about your fonts and your colors and your logo it's also about your messaging and how and who you offer your products and services - so yes building your brand identity this is the this is the stuff that I bring in after we've already learned who we want to speak to you and how we want to serve them so when it comes to building your and identity yeah let's look at building a logo and your fonts and your colors how you want

to be portrayed to the world and just as a disclaimer this is something that people get really caught up in and I don't want you to you don't have to spend months weeks days years figuring out what your logo is gonna look like and this is actually something that a lot of entrepreneurs get stuck in and I feel like is because they're battling impostor syndrome or they're building of their own sabotage that they don't they're their self sabotaging so they don't do the real work that's gonna get them the biggest results so when it comes

to building your logo your branding your colors everything else don't spend too much time on this you can outsource this you can hire someone to support you with this but also know you don't have to spend a ton of money on this this can be something that you build on your own using canva canva is one of my favorite graphic design software is it comes with a ton of templates and even color palettes that work really well together that you can use exactly what they show you through canva and I also have a link that

I'll put in the description below to a canva tutorial video that I have on my channel that will help you with building out your brand through canva you can also outsource this using Fiverr or up work and get support for a low cost you have your audience you have your offer with your value ladder and now you have your brand identity so now it's time to start building your online presence this is probably around like day five or six if you want to continue in this 30-day sequence and disclaimer you do not have to do

this as quick as thirty days some things might take you longer than others but after you have those three things in place now you can start getting online and sharing your message to the masses messaging is a really big part of your brand identity to is how do you want to speak to your audience what's your message how do you actually impact the world you can actually look at so many influencers out there and see what is their messaging what do they talk about Gary Vaynerchuk for example he speaks a lot about hustle and about

hard work and about patience and about who you need to be as an entrepreneur to achieve what you want to achieve in his messaging he's also a little bit rough around the edges dropped some f-bombs swears and then there's people like Arianna Huffington that her message is a lot about self care as an entrepreneur she still talks about hard work but she comes from a different angle and a lot of her Messaging the way that she speaks is a lot more softer so if you compare those two people who are big big influencers in this

space they have a different way of relating a message to the same audience so consider how you want to relate to your audience how you want to say it how you want to come across and to be consistent with that because you might also see those those influencers those entrepreneurs that you watch that they are all over the place that one day they're saying this and one day they're saying this and sometimes you watch them and think like oh I what's going on is this a hot mess of a person and when you have those

kind of went when that's the thought that's taking away from their actual message it's hard to know like and trust them and buy what they're offering right so think of how you want to be portrayed to the world and see how other people are doing it that you can learn from next is also creating your strategy for how you want to reach your audience what platforms do you want to be on are you going to be on all social media platforms or will you focus on a few so this is a good thing to ask

yourself depending on your audience is your audience on LinkedIn or are they on Facebook or are they on Instagram are they on Pinterest are they on all of the above where do you need to go to reach your audience and you don't have to be on all platforms if you want to just focus on the few that you're really good at spend your time there focus there next is do you need a website or do you just need some sales funnels which is the next big part that actually moves into some of the lead nurture

and lead conversion so I talked about how we're breaking this into three phases but when it comes to your offer and your sales funnels these are gonna work in all phases and are really important for actually selling what it is that you have to offer so in this in this part of lead generation let's talk about creating the strategy for how you're going to build your audience and own your audience because here's the thing is if someone follows you on Facebook or Instagram or even just lands on your website even if you post there it

doesn't mean that everyone that follows you is going to see it right like if I post something on Facebook it's not gonna reach all 10,000 people or whatever who are following me I have to actually send it to them in a different way that I know is going to land and I can post on all the different social media platforms and hope that they see it somewhere but if I have their email I know that I can send them an email that it will land in their inbox and now it's also up to me to

write a good enough subject line and build the relationship enough that they want to continue opening that email or else they can easily just go into the junk folder or they hit delete before they even open it and my message gets stuck but how do I get them to sign up for my email list and want that to oak to build that relationship with me in the first place what I recommend is building an opt-in funnel and I'm actually gonna give you my template for all of my opt-in funnels that we use you can click

link below to download that we use click funnels click funnels is my favorite software and has changed my business because of the capabilities that it gives me to grow my audience to give value and then to convert them as a customer so what this does is if you can offer something for free so let's say if you are a home decor designer interior designers are what they're called if you're an interior designer and you want to give your top tips for how to dress your window coverings and that's something that your audience really wants so

you can maybe give a PDF or a guide or a checklist or even a video series something that's automated that doesn't require you to be continuously doing this that they can sign up they click the link below and they're able to get that they go to your landing page and the landing page tells them exactly what it is that you've just promised it's like here's my top 10 design tips for your window coverings and this is you can come up with anything it can even be a coupon code it can be a live or an

automated webinar it can be a video series there's lots of different ways you can provide this value and then get their email address in exchange so they go to the page they see all the copy that makes them really intrigued for why they want to get this free thing and they put in their email address voila yuuna have their email address and they now have your freebie the next thing you're gonna have to do is to make this automated is sign up for an email marketing software we use active campaign there's other ones like a

Weber Infusionsoft MailChimp whatever you want to use we personally love active campaign that I'll include a link for that you can get a free trial if you want to try it out and this way people when they sign up for that email or they sign up for that free thing it automatically sends it to them because if you had to do that over and over oh my goodness that would take up a lot of your time and we're trying to build your brand fast so that you can keep growing and not so you get stuck

in the tactical last step in the lead generation phase before we moved into the next 10 to 20 days with lead nurture is your social media content we want to be building relationships and we call it social media for a reason right because it's social if you just want to have a one-way conversation you may as well get a newspaper but this is a relationship so post on your social media and have a good variety of content whether it's like 80% value content where you're just building relationships and make sure you're responding to those comments

and going back and forth building that rapport right and then 20% of it can be promotional or can be like call to action and get them to go to another thing where they can sign up for an offer that you have or a course or a lead magnet the freebie thing that you've created consider what kind of content you want to post your do you want videos images Facebook live Instagram stories all of the above how are you going to promote what you have to your audience and build that relationship and consider this before you

go right in with hey I have this course and you should buy it ask yourself how you've built that relationship and consider this it's kind of like if I were to go up to a stranger and say hey will you marry me I haven't dated them yet I haven't taken them out to dinner I haven't met their parents so it would be very likely that they would say who are you no so don't go right in for marriage don't go right in for the kiss don't go and don't even offer anything until you've built the

relationship and that you've given them enough value that there is a level of reciprocity that when you do offer that they go yes I do trust you enough to give you my email address or to give you my credit card and say yes I want to work with you or I want that next step with you all right now we're ten days in and remember you can do this at your own pace but typically in the first ten days that's where you can create the audience you want to work with the offer you want to

give to them figure out how you're going to build that relationship with them what kind of freebies can you offer how can you build this opt-in funnel on on clickfunnels or whatever software you want to use that they can then sign up for your email list and from there because we have their email and we have these people that are that were growing relationships with and attracting more of a cold audience warming them up to become a warm audience and then likely a hot audience so then they want to buy and work with you for

everything that you offer in the future so once we have them now we move into the lead nurture phase where we want to continue to nurture those relationships and as you're nurturing know that because you're building relationship with other people they're gonna then be able to refer you or to speak volumes about the offer that you have and be able to draw in more people to work with you so continue with your social media content but now let's also look at your email marketing so you've had these people that have signed up for your list

that they've gotten that free thing now how do we nurture them further are you gonna send weekly newsletters maybe you create a weekly newsletter email where you're sharing your stories and what's going on with you that week or giving them more value maybe you give them an email nurturing sequence that as soon as they've signed up for that free thing there's a sequence every day after that where you're sharing your origin story you're sharing your epiphanies you're sharing everything that created who you are today because it's very likely people are following you because they see

you and they see hope they see opportunity that you're the after picture and they're the before picture and they see I want to be like that how did they get to where they are and how can I follow in their footsteps learn from them so I can become what they are too within day 10 to 20 this is where I also want you building more funnels can you create more opt-ins more more lead generation opportunities where you can give them free things so you have a variety of different things you can provide them however I

don't want you blindly just creating a whole bunch of free stuff I'm going to consider how this leads in to your value ladder remember we talked about having something from entry level to high ticket that they can ascend through all levels so if you create a book on something and you give them a free maybe it's an e-book maybe it's a guide maybe it's a checklist or video series can you then after that that often they get that free thing instead of the next page just saying hey thank you congratulations it's on its way what

you can also do is go hey and since you got that I actually have another small video series for you that's $27 something that's a pretty low ticket that isn't a hard way a hard thing for them or a big objection for them to hit say hey yeah I'll raise my credit card and give you that money because I see the value in this free thing you gave me so you've they've now built the know like trust factor that now they're willing to invest twenty seven dollars or really it can be anything under about a

hundred dollars depending on the value you're gonna provide and they are there willing to become a customer of yours now before you go too far into creating all these lead magnets and and low ticket offers I actually want you to focus on the higher ticket your core offer and your high ticket ways that people can work with you because your business is going to thrive more when you actually have an offer that people want to be in and that you can sell that and then build out more of these front ends that will ascend them

into there so consider this if you had a course or a coaching program where people paid a thousand dollars to work with you that would be pretty great run away right it would be great revenue you hopefully make a good profit from that and from that you know you're able to support yourself your family your business and reinvest so that maybe you can run Facebook ads in the future this isn't even part of the 30-day phase but you want to be able to create an offer that gives you the runway so that you can reinvest

and build more into your business whether that means you need to hire an assistant or means a higher graphic design or video editors or some sort of support so you're not doing it all on your own if all you're doing is selling these low ticket things that are less than a hundred dollars you're gonna need a big audience to be able to fulfill that for you so that you have profit and money you're able to reinvest into growing your business so although yes I want you to have some freebies that will bring in an audience

that's kind of a minor thing because we want to nurture our audience and convert them with our our main services or products or services that people can buy and then ascend into a higher ticket but then have people that are at the entry level that want to be in your main core offer so from now we're moving into day twenty to thirty which is focused on lead conversion so to recap lead generation date one to ten we're looking at your audience your offer and who you're speaking to on which social media platforms and getting them

onto your email list through free offers date ten to twenty is where we're nurturing them more through video content facebook lives Instagram stories whatever platforms you want to focus on and build up that audience you're offering them your freebies getting them onto your email list you're nurturing them through your origin story sharing your epiphanies giving them more value that makes them feel connected to you and then figuring out what's your actual core offer and high-ticket that you want to sell them into so that you have more runway and you have a way that you can

serve your at the best and highest level to give them the results that they want that's what they've they're coming here to see you for it right then moving into lead conversion is we have the offer that we want to sell our audience into how do we nurture them enough to then convert them into wanting to work with us one of the first things is getting really clear on what your audience wants there's a lot of value for you as a business and hearing what your customers are saying example McDonald's they had a lot of

customers who are saying dang I wish that McDonald's didn't end at 10:00 a.m. I don't get up at that time so not only did they extend breakfast till 11 a.m. they actually moved it to being an all-day breakfast and now they have more people who are who are wanting to buy those hashbrowns and those sausage McMuffins at all hours of the day and they did that because they listen to what their audience wanted and now have a higher market share and now they're the ones that have the first mover advantage because now we see other

stores other restaurants that are creating this all-day breakfast after McDonald's did after you know what your audience wants as you've created the offer for what you can give to them is to actually get them through to now purchase and is that through just sending them a link to an order form to hey here's the the course or the event or the product that I have to sell and here's how you buy it you can create that through an easy sales funnel on click funnels which I'll also give you a link for if you click link

below to get that you can download it right into your click funnels account and use exactly that you can send them to an order form or maybe you want to get on the phone with them and have an application call or have a strategy call with them to show them what it is that you offer can they just can they get on a call with you and build that relationship and you show them what it is you have to offer that's another great way of converting your audience from just being an audience to now being

a customer is typically through an order form get them on the phone or show them exactly how they can sign up lastly in lead conversion is to always look at your numbers and this is going to be a continuous thing and and as you're going through lead generation lead nurture and lead conversion you're always going to be going through this cycle you always want to be generating leads filling your pipeline so you can then fulfill your pipeline after you've converted them there's a lot of real estate agents that get stuck in this where they're selling

so many houses and then after those deals are done they have to hustle to find new customers or if they had lead generation always in place they would just always have this flow of new customers in and out always going right you don't want to be in this like Feaster fam and you want to always have customers coming in so one of the most important things is to know your numbers how can you know what's working and optimize from there if you don't know your numbers so look at your social media engagement look at your

follower count if it's growing look at your conversion rates your opt-in rates your click-through rates on your funnels on your if you're running Facebook Ads which you don't have to do within these first 30 days but look and see what's working and what's not you can also look at even your videos if you're creating video content and to see how longer people actually watching are they watching for 30 seconds and then leaving what did I say at 30 seconds or did they just get bored what what can I do to make things to make my

content and make all of my offers the most optimized for my customers so that my audience then becomes paying customers don't just base it on what you think you want you have to listen to what your audience wants which is the biggest theme for this is to create based on an audience that's warm and find out what they want and then give them what they want so you can follow this whole plan for the next 30 days you can do this over and over it doesn't have to be just in this 30 days even if

you have a brand that's pretty established a lot of these things can continue to grow your brand and I've outlined everything step by step if you click the link below it actually gives you more details and resources and tools and things you can download along the way don't forget I had a ton of videos that I referenced that you can check out about canva about building your value ladder tons of other stuff on my channel that you can see and if you do have any questions I would love for you to comment below so that

I can support you with building your brand it can especially be tricky when it comes to what are my offers how do I build out my value ladder and that's something that I really love to do it I'm really good at so comment below if you have any questions I hope that helps thanks so much for watching if you like this video hit the thumbs up comment below and subscribe for more weekly videos [Music]