hi good afternoon today I'm going to share with you a paid marketing case study wherein we generated rewards of 18.6 for a boot stamp d2c whey protein brand through paid marketing efforts on Google this brand basically came to us around end of 2021 and they were really struggling at that point of time the majority of the sales was coming from Amazon they really wanted to divert uh the sale from their own portal so that they can make more money and they wanted to generate customer database so that they can build long lasting relationship when we
dig deeper we realized that the website was very very poorly made there were a lot of issues in terms of UI ux principles the first thing what we did was that we optimized the website for conversion rate and after that we chose performance Max campaign and Google search and to drive traffic and generate sales for them so these are some of the issues we identified on the website the team actually worked on each and every element and Brandon we look at 55 UI ux parameters and we work on all of them to optimize each one
one by one so that the performance of website improves big time so I will take you further and show you what kind of user interface we created so here is the super optimize homepage shop page and the product page everything was properly designed I will tell you I will show you what we have done in this the first thing was that we corrected the headers we provided search box we provided everything clearly so that when a person comes they realize that the website is a professionally made website and this help our users search for the
products in an easier manner the second thing was we did that the category Pages were properly designed and optimized the third thing was is that on the cart page we provided some reviews and we also provided some important icons which provided customer trust that they are not doing business with some live Android operates a reputed website it is properly made and things like that we also worked on the page speed the website before when it came towards it was loading at more than 20 seconds but after we were done this entire thing the website started
to load in less than three seconds and this actually helped a lot in terms of website conversion after doing this entire thing we deployed the paid marketing campaign we started by identifying keywords that have good search volume and that were relevant to the product and the Brand Story the brand wanted to promote clean protein so we picked up some keywords which were very very important for from the brand building perspective but your complexion was less other thing what we did was that we created keyword which adds and optimized them we also identify the right landing
pages for the ads so that when the traffic goes to that page there is no dissonance in customer's mind we also ensured that the product bits of real reviews to convince the customer to take the buying decision and finally we started with shopping and Performing Max Campaign which was a new thing in town at that point of time so I'll show you the results with this marketing campaign we generated conversion rate of around 5.78 percent which is extremely high by any yardstick the cost per sale was only rupees 145 where is the average Auto Value
was 2700 we generated around 5500 orders in the letter half of the year in 2022 so between July and December we generate around 5500 orders the order values are approximately 1.5 CR which converts into Ros of 18.6 this is the case study I want to share with you I hope you liked it
