The Soviet Secret Nobody in Fitness Talks About

Have you ever wondered how there's people in sales who their first or second month make 10, 20, $50,000 in commissions, even though 99% of people never even make it to 5K a month. That's if they even get an offer to begin with. They both follow the same scripts from Instagram and YouTube.

They both work hard. They're both the same age. The difference is a skill that's really invisible.

Psychology, their understanding of it, their ability to change it. And it's actually really simple. And when you figure out the formula behind psychology and focus on recognizing people's thoughts, getting them to open up with you, landing the best sales roles, making more money than you can imagine becomes inevitable.

So that's why in this video, I brought a videographer that I met on Discord a few years back who has zero real sales experience or skill, but wants to make more money to teach him sales psychology and the structure to make him $1,000 in the next 24 hours. so you guys can replicate that exact same formula for yourselves. Now, if you don't know who I am, my name's Andres Conterus and in the past 2 years, I went from being a broke high school kid to two years later making $500,000 last month in profit at the age of 18.

And I know that sounds absurd. I'll put all the proof on the screen. And training multiple sales reps in the high ticket space to $100,000 commission months.

So, tune in. This is gonna be a journey. Okay.

So, Angelo, obviously, I have known you for a couple of years now. We met via Discord DM. Tell us a little bit about yourself though before we go into the video.

Um, if the editor can play the Discord outreach message I gave him, that's kind of that was pretty funny. I hope you like it. If you like the real, if you want to work together after I do, that's awesome.

But if you don't, let's just Bye-bye, baby. Thank you. Uh, yeah.

Yeah. I started off as a videographer and, you know, I'm just running this agency now. It's, you know, that's that's why I'm here.

I need help with that. Yeah. I just didn't want to do college.

Now I'm living the entrepreneur lifestyle. Um, and so like what would you want to get specifically out of this video? Like obviously besides $1,000 in the next 24 hours, what's like what would be a success for you?

I would say like the biggest thing I'm struggling with is like on my calls, no one really respects me. Yes. Like some of some of the people I get are referrals and yes, they're like fed the oh this guy's really good, but then everybody else who's cold, I can't I can't really talk to them.

Yeah. I it's just rough. Everybody who's cold is just rough.

Okay, so step one, we got to build you a sales structure. Sales structure number one, we always need to start with what is the thing we're selling? What problem do we solve?

And what do we accomplish for people? Right. So for you, what do you sell?

Content, services, like right content, services. This is obviously editing, strategy, all that [ __ ] Okay, cool. And what problem do you solve?

Acquisition. Uh or a lack of I guess lack thereof. Acquisition.

Cool. authority brand. So that's what you achieve.

Okay. So next is solution. What do you achieve for people?

Uh well I do it for them. So um structure like content structure. Okay.

Structure. Yeah. So that's like strategy and stuff.

Strategy. Cool. Editing.

Yeah. Okay. Editing.

And then you said authority as well. Authority management. Like making them the brand authority, right?

Yeah. Okay. Perfect.

So now that we have that, now we build a script off of that. So if you think about sales from like a fundamental standpoint, right? Number one, what is their goal?

Right? And so we uncover this at the beginning of the call. So like the the way that that goes and again I want to be very clear, you're not going to be be able to implement all of this scripting stuff like immediately.

So then we'll go also into some speaking stuff. But if you just understand how the structure works like from a high level perspective, even when you're in the conversation, you're going to start asking some of the questions etc just naturally. Now the easiest way to get this is very early in the call.

We literally just ask them like what's the main goal for you? Like behind kind of putting like a I guess like a content strategy in place in order to like get more views. Then we go into process, right?

So the process is what are they currently I [ __ ] hate writing this currently doing to achieve that goal. How long? So a time frame and the cost.

So for example in this situation it's like okay what's the goal? I want to get more leads. Well what are you doing to get more leads now?

So it's that simple. Oh well I'm doing XYZ. How long have you been doing that for?

And what caused you to do it that way? It's like I'll roleplay with you. So like for example let's say I was like hey can you hear me?

Can you see me? You were like yeah. like, okay, looks like you booked a call about possible help with like kind of getting more leads, getting better at strategy, all that stuff.

Is that about right? Yeah, that's about right. Okay, cool.

So, I I guess for you, just to see if I could help in the first place, like what's kind of the main goal for you behind, I guess, like looking to possibly start content, get more views, all that jazz, you know? I'm just I just want to be the authority in my space. You know, I'm just kind of shooting content with my phone all the time.

Are you the red carpet guy? You want to be like famous and stuff? Uh, maybe, man.

I'm just messing with you. So, what are you doing now then in terms of like I guess trying to become that authority? what I'm doing now.

Yeah, like I said, I'm just shooting selfie videos and just, you know, chat GBT some promps for me to chatt. Yeah. Or really how long you've been, I guess, like using that approach for?

Ever since I started. Yeah. And when was that?

Let's say four months ago. Yeah. Okay.

And what kind of caused you to like use that that that approach? I I just don't have time for it. I mean, just it's just easy.

Hey, just prompt me on what to do for content and just kind of Great. Okay. Do you see how that flows?

Super simple. Yeah, that makes a lot. No, see I'm adding in like little [ __ ] and stuff just to make it fun.

But like for you, you don't have to do that. Just base questions. What's the goal?

What are you doing to get there? Make sense? Step three is now we go into problem.

Now, the easiest way I'm going to explain this from like a psychology perspective. Anybody watching this, you will be able to do this exact same thing. No matter what the offer is, does not matter the situation.

Anything you can do the exact same, right? And then later on, obviously, we're going to have Angelo take some some good old calls and then we'll show you guys actually use. We have to understand that if they were doing something in the past, whether it was like the selfie videos, whatever it is, and now they're looking at doing this new thing, which is you making the strategy, the editing, whatever, something had to happen between point A and point B in order for them to be here.

What we call that is the catalyst. Yeah, I ain't written that [ __ ] I don't even think I can spell it. Just put cat.

And so, all we have to uncover to get the problem is what is that catalyst? So, for example, going back to the roleplay example, you went, "Oh, well, I'm just kind of doing like these short form videos, selfies, whatever it is. I've been doing it for 4 months, and I just did it because it like seemed easy to do.

" Yeah. So, what changed for you now that has you looking to like possibly get more of that strategy in place? Like something a little bit more professional rather than just keep doing the selfie videos?

Uh, let's say like I I man, I'm just looking at my viewership. It's not really going anywhere. Nobody Where's it at?

It's at like 200 to 500 views a day plus. You see that? I see.

Yeah. All I got is a catalyst. That is the problem.

That's the problem. That is the problem. Okay.

Cuz now you just told me I'm not getting any [ __ ] views. So that that is the problem in and of itself. Okay.

Makes that makes a lot of sense. Does that make sense? So that's the whole process.

It's like this is my goal. This is what I'm doing to get there. So what changed now?

Oh well, I realized I wasn't getting views. Oh well like I I didn't have enough authority on the calls. Like oh well I I just like this is happening.

Whatever it is. Does that make sense? So that is the catalyst.

Makes sense. That's how you get the problem. So, it's what changed.

And then from there, we go into pain. To start off in pain, all you have to do is expand whatever they just told you here. So, you said, "Oh, I'm not getting a lot of views.

" What did I say? What's not a lot of views? What's not Okay.

Yeah. Cuz all you got to do is clarify. That's all I'm doing here.

So, it's clarifying whatever they said. This is stage one for you with content, especially because a lot of your people are referrals, etc. This is like the main part you got to master.

Then after this you go into the second part of the process which is and I'm not going to go super deep on this because it's not as relevant for you is future pace which is what are their goals future and consequence boop and then pitch. So after we've gotten all of this next we go into the future. What do they want to achieve?

So what's like one question you could ask to like get that outcome? Sure. So yeah with your situation right now like what do you want to get the coaching business to?

Great. Yeah. As simple as that.

Oh, what's kind of the goal? That's all you need, right? You can ask however you want.

However feels more natural. The key though is whenever you're trying to get emotion out of people, which is ultimately our goal with the future and the consequence, right? We need to make it specific.

Yeah. Cuz I'll give you an example. If you think back right now to like the worst memory of your entire life for a split second, you feel negative emotion.

But if you thought about it and you think about the details, where you were, how you felt in that moment, what was the person saying, where exactly were you, what were your surroundings like? Now you feel a lot more negative emotion. Yeah.

Cuz details give something enough context to create emotion. It makes it more real. And so the goal is after we uncover the future or the consequence, all we have to do is get details.

Does that make sense? Get the details. Yeah.

Exactly. So we just like play it out for them. So if I say I want a car, what can you get to get more details on that?

Oh, so you don't have a car right now? No. No.

Cuz we're not going to the past. We're future. Okay.

So, if I say I want a car, what are details you could get about that? Okay. I guess what what type of car would you want?

Exactly. Oh, I want a [ __ ] um Lambo Huracan Evo. Huracan.

Nice. What else? Blue, white, red.

Great. What color? Oh, I want it to be blue.

Okay. Blue. Gotcha.

All right. What are more details you can get? How much is the car?

Perfect. Uh, I don't know. [ __ ] 400 grand.

400 grand and how far are you from that literally sense? That's literally it. Does that make sense?

Yeah. Yeah. Now, because this is obviously a business standpoint, the answers typically aren't going to be like cuz you're not working with [ __ ] [ __ ] You know what I mean?

Like the answer is going to be more legit like business kind of labeled if you will. So, it'll be like, "Oh, well, I want to like take more time off my hand. I want to get more views to the business.

" So, now let's use something like that. If I say I want to get more leads, how can you get details on that? Okay.

So, how many leads are you getting? Exactly. Perfect.

No, no, no. How many leads are you getting? It's how many leads do you want to get?

Do you want to get Okay. Yeah. Yeah.

Okay. Just details. Oh, I want to get uh hundred 100 leads a month.

Okay. So, you want 100 leads a month. Um what else do I ask that?

Okay. How what do the these leads ask you? [ __ ] That's that's me getting back to that.

Um yeah, just Okay, think about it this way. If somebody has leads, what do they get? They get calls.

They They get calls. If they get calls, what do they get? They get objections sometimes.

But after the objections, what do they get? They can get money. They get money.

Okay. Okay. Okay.

So that's how we can get details on it. Okay. If you got a 100 leads a month as an example, how many of those do you typically convert?

Okay. Okay. Makes sense.

So how many? Okay. Yeah.

So how many are you doing converting? Okay. Yeah.

So if I told you like, okay, I want to get 100 leads a month. Okay. So what's the conversion rate on that right now?

Um I mean I probably 20%. So like 20 of those. 20%.

Yeah. Is that a is that good for you? Do you want more than that or what's kind of Google right now?

It's it's a pretty good conversion rate. Okay. what you want to to get at right now.

Plus, you don't need you're not building the gap on conversion rate because you're doing marketing. Yeah. Okay.

So, all you need to get is the details of what those 100 leads mean. So, you ask me what's the conversion rate? I said 20%.

Oh, so that's 20 clients for you if you get 100 leads. Okay. Well, what is that worth to you in terms of money?

It's completely fine. It takes a little bit of time to learn. So, yeah, I want 100 leads.

Okay. So, out of these 100 leads, how many are you converting? Uh, I mean, I typically convert 20.

20. So that's 20 leads, right? 20 leads that you're converting from the 100.

Yeah. Okay. How how much is that worth?

Uh I mean probably like 20 grand, 30 grand. 20 grand. Yeah.

Okay. And what's the goal for the business? What do you want to get to?

Well, I mean if I add that on probably like 100k a month. 100k. So you're 800 grand away from that.

Pause. Do you like do you see how you're getting details now before on the calls cuz I've heard one or two. You're talking about just content.

Oh, middle of funnel. Oh, bottom of funnel. Oh, [ __ ] this ideation thing.

Like it's it's all the specifics, all like the details. Yeah. When in reality, that doesn't matter.

What matters is money. So now you're getting them to associate the content with the money. Okay.

Yeah. Which creates like a dream scenario. Oh my god, it's amazing.

So that's in terms of the structure. So now from that, obviously on on any calls that you take tomorrow, etc. , which we're going to get to in a second.

So this will be fun, right? For you, the other thing you got to work on is the confidence aspect. Now, the number one thing to confidence that people underrate, and this is going to immediately change everything, is people think, "Oh, I'm unconfident, therefore I slouch.

Therefore, I look unconfident. " He's already doing it. In reality, it's the opposite, though.

If you stand straight, you move your arms around a lot, you're very vocal, you're very verbal, you sound more confident. And if you sound more confident and you act confident for [ __ ] 30 days, do you go, "Oh, I've been acting so confident. " Or do you just go, "I'm a confident person.

" You just think, "I'm a confident person. I'm just a confident person. " So, it starts with the little things, your body language and everything else.

So, number one, always make sure on calls, shoulders back, right? There you go. Arms by your side like that.

And then you can [ __ ] move him around. Hit a little duck. Little duck.

Oh, I like that. Hell yeah. Hell yeah.

So, he's learned already. So, you start with the body language and then that naturally makes you more confident in and of itself. Number two, in terms of speaking, force yourself to talk louder until it becomes natural.

Louder. Yeah. So right now you're talking through your throat airway.

Yeah. You want to talk through your [ __ ] like your stomach diaphragm. Yeah.

How do I do that? So like, okay, try um imagine you were trying to speak to Sam all the way in the room over there right now without screaming though. This is screaming.

This is just me talking loud from my diaphragm. Okay. Does that make sense?

Okay. Like that. Louder.

Louder. Louder. Like that.

Yep. Hey. Now say a sentence with it.

The brown fox jumped over the red fence or whatever the [ __ ] is. The brown fox jumped over the red fence. Louder.

The brown fox jumped over the red fence. Great. You still have a barrier in here.

Remove it. Imagine you're projecting all of the air from your stomach all the way out. The the the when he Yep.

There you go. So, you're not screaming. Screaming is like the That's not That's screaming.

This is like just projecting your voice. Make sense? Makes sense.

Cool. So, now the brown whatever the [ __ ] the sentence is. Sam aluminum monolum.

Great. Maybe a longer one. Anything.

Anything you want. Anything I want. Hey, what's up, man?

Why'd you hop on the call today? Good. Not call.

Project loud. We need to break break this [ __ ] out of your [ __ ] system. That way you get used to speaking louder.

Okay. Hey guys, my name is Angelo. I do content uh to Sam.

Imagine Sam's trying to hear you. Hey Sam, he's all the way in the room. Yeah, dude.

I do content for people. Like that's that's exactly what I do, man. Louder.

Um, yeah. We help thousands of we get you a lot of views, man. You should totally join my program.

Okay. Even this already, can everybody hear the difference? Even this versus [ __ ] 10 seconds ago, this is already way [ __ ] better.

Cuz to you, what you're your your version of projecting is like me speaking normal. So from now on, anytime you're speaking to people, you need to make sure you're projecting your voice and your body language is right. That's the precursor.

And then this [ __ ] will just come naturally cuz it's it's already stored in your subconscious. Okay. All right.

So, now we're going to do some practice and then we will be back with you guys. Okay. So, we just got done doing some practice.

Step two is you need people to sell to. Now, obviously, because you don't want a normal offer, it's his own business. He can't just start running [ __ ] ads tonight.

He has to get them in a different way. So, Angelo ask me for some referrals. Can I get some referrals, Andreas?

Try again. Me, too. Hey, man.

Can I get some referrals? Here's what you need to understand about getting referrals. Number one, it's all in the reciprocity.

So, for example, if I feel like I owe you something and then you ask me, yo, can I get referrals? I feel like I have to give you referrals. If usually the time for us to for you to return videos for me, like as an editor, right?

Like if I was one of your full-time clients, blah blah blah, was a day and you for 3 days straight returned them in 3 hours already edited. Then I go, "Holy [ __ ] he's working so fast. I owe him something.

" And you go, "Man, I'm sure you've seen obviously how fast we've been doing it. Now I built like enough of a team to support like this infrastructure. Who else would you know that like might be able to grow their business with the firms?

" So you do something really good for them. Then you ask. That's the key.

Step two is you go, I have done XYZ for you, right? And I noticed it's been going really, really good. Who else do you know who could benefit from that thing?

Ask me again. Yeah, man. So yeah, we've been doing great work, man.

Blah blah blah blah. We got you 100K views. Awesome.

Like, who else do you think would possibly like need this? Okay. Way better.

[ __ ] 10x better. Okay, 10 seconds. Cool.

Make sense? Yeah. Cool.

Great. I have two people. the top of my mind that I will message for you.

Hooray. And then we will try and get you on a call with them. Good morning, boys and girls.

Rise and shine. Today's new day. Today, Angelo has his two calls scheduled for How you feeling.

Not not very good, apparently. What do you do last night? Walk us through it.

Uh, well, I I watched the recording a bunch of times. I I get the process. Dude, I still think I need more practice.

I don't feel ready. 30 minutes. First call.

you're going to go shower before then, right? And so we will be back with you guys at the end of that first call. So at this point, I could hear Angelo on the call and he started it very, very well.

He's super confident. He was [ __ ] rolling. But then I hear he starts getting to the price and the closer he gets to it, he just starts breaking down.

And so I'm on the other side of the table and I was like, "Okay, I really need to help this dude. " So I decided I was like, "Well, what kind of [ __ ] coach am I if I'm not going to actually go help him and show him how to do it cuz that is the best way to learn. " Excuse me.

Okay. I said I need a little bit to think about the um just give me five minutes. I will get back to you.

And um yeah, I just need to Yo, can you hear me? Yo, how you doing, G? Yo, good.

How are you, I'm great. I'm great. Sorry, I was coding.

Uh Angela told me that you How many people are bro? Probably less than 5,000 and with less than a thousand. because we've trained a couple of people in Impact that are in and like all kinds of like different Lond Yeah.

Well, I don't know if it's specific. I know a couple, but I know a lot in like the space. Yeah.

Yeah. Yeah. So, yeah.

I mean, here's here's how I think about it, right? It's like with my content, high ticket sales, we've grown high ticket sales a [ __ ] ton. So, like if you look at like our group, we have 55,000 people in there now.

Like we have expanded the market size as a whole and that's why so many people in the industry love us is because like the other sales coaches are like, "Oh yeah, I [ __ ] love Andreas because like I get them half the clients I have because I just expand the industry so much. " If I was you from like a content perspective, I'd be trying to do the same thing. Like why can't you just expand the industry yourself?

I mean because it's limited, you know, it's it's we're there's we're Can I can I share something with you? Yeah. If you look at any of the other sales coaches in high ticket, do you know what their fail rate is?

I think that comes down more to like if if you care about the people that you're selling to, you can structure a program in a way where it actually gets results. I just feel like your net is so wide. I mean, it's your your stuff is so valuable and so like there's very few like Okay, can you name three companies right now in high ticket that do at least a million a month?

No. I mean, I I I just don't know. There's not a lot.

There's barely any. I could probably name like five to 10 off the top of my head and we have relationships with every single one of them. So like it's it's all principles based.

If you just understand the principles, you can train virtually any industry. Now there is a big jump obviously if you went from like to like fitness sales, you know what I mean? Like I wouldn't do that.

But going from like to insurance like it's the same principle. It's the same type of sale. It's like more serious type of people, older ICP.

So there's a massive parallel there. I I got the inspiration for my call videos from yours, man. Like, it was so long ago.

It was the one of you was like, "Grainy as [ __ ] You're doing the uh the heaviest the crown. " Like, yo, I gotta record myself doing things, man. So, thank you, by the way.

Yeah, that's all it I literally learned that from Angelo. It's like the the the innovation aspect is like if you just take two things from other industries that already exist. Like the brain cannot come up with new ideas is what I started to realize like any thought, any idea, any opinion, any visual, anything you've ever thought of, it was inspired by another thought that you had or another thing that somebody told you, another thing you saw.

And so like every thought you have has to be a combination of two things you've already had before. And so then I was like, "Okay, well, I can take things from different industries, put them together. " That's what Angela was doing to come up with these new strategies like the the objection handling videos.

Have you seen the like the private jet companies that post the video like the calls like calling their clients and stuff? Do you know what I'm talking about? Older guy, I forget his name.

Yeah. Like all them. That's where I got those ideas from.

They were blowing up in that industry. And I was like, "Well, I can just take that, combine it with sales. Now I have objection handling videos.

They go viral. " And then I created that in the industry. And then everybody started obviously copying it.

But like that's everybody like every person in this industry now copied it. I know. Yeah.

So I Yeah, that's kind of the power of it. But yeah, I think if you take that same principle, you apply it to and then obviously Angela can do all the strategy and all that stuff like I think you'll kill it. And I don't think you should let like your hesitation of like, oh, but I haven't sold a lot of oh I don't know that much about like the industry specifically.

I don't think you should let that hesitation get in the way of like you being able to serve those people because you know it better than 90% of the other people in the industry. So I think even if you blow up your following now you'll at least position yourself in a way where you are the authority. Now obviously like don't do the content that I do because like you're selling to a very different ICP.

You know what I mean? But Angela will help you the strategy of like creating all that stuff. You did it for me.

But then like from there if you just position yourself as the biggest guy everybody in that space comes to you and you start preparing that whole play. And I wouldn't delay that very far. Like I wouldn't delay that.

Yeah. I mean, dude, let's I'm I'm down to try anything and I think, you know, um obviously the the referral from you, Andreas, is is super solid. And let's try it.

And again, like I'm I'm going to I'm doing this, you know, there's no question, but like do you personally see if I'm not going to go to just not at least not yet. Do you still see this as being valuable? Do you think having more followers is valuable?

Yeah. Okay, cool, man. Uh, I will send you the link for Stripe.

I'll send you the contract as well. Um, okay. I just paid it.

So, you didn't just close a sale for $1,000. You just closed a sale for $1,500 [ __ ] dollars. How do you feel?

Yeah, it's it's 1,500, but like I did it with like actually knowing a little more what what I was supposed to do. Yeah, cuz like 1500 obviously isn't a massive sale, but you're an owner. You're not a rep.

like you keep 100% of that. That's the equivalent of a rep doing a $15,000 sale. It's like the same thing for you.

What do you think was the main difference like obviously having the call before we even started this video to like after like what was the main things that like changed for you on this call and like seeing the process and everything else? I just knew where to take it cuz like before my calls I was just asking hey so what are you doing? Oh okay this is what I do now and then they just cool let me go think about it or just buy.

So um now I actually know okay I actually build pain here first I have to ask questions and then okay this is my discovery process I apply what I talked about in discovery in here so that way it's not just me talking about features or stuff it's actually I'm actually solving your problem you know so that's what I that's my biggest takeaway build pain and apply it to price drop and just you know make it more contextualized to them so what's next for you dude what do you want to do next what's what's the goal I would say million dollar sales. [ __ ] Ryan Siran. No, no, no, no.

Um, dude, 30K a month. Yeah, I I would say, yeah, 30K a month. Um, that's super realistic now because I I just know what to do now.

It's not It's just clear. Like, even though I've seen you do a million times, like it takes And you have great delivery. You [ __ ] help the [ __ ] out of me.

Yeah. Yeah. That's why that's what I noticed.

Um, like even the way I'm speaking now, I'm I'm still applying that right now. William speaking to the camera.