The Best Agency Training On The Internet (FREE 6 HOUR COURSE)

Hey there everybody it's Matt here so let's put in the chat if you can both hear me and see my screen and then we'll get started very shortly here looks like to me that everyone says okay so I am just going to start this in about two to three minutes just to give whoever isn't here a chance to go but at its core this webinar is going to show How I skilled my agency from basically just starting out at zero to just under 1 million mrr in Under 12 months and it's going to do that

instead of me just listing what I did you know I did this and this and this which has its place but that's kind of boring this webinar is going to really show you how you would overcome the top three problems that 99% of marketing agencies face and these are number one not enough leads Which is easy enough to understand number two all of the leads and clients come from networking and referrals so no cold traffic and then three of 99% of leads you do get are unqualified to to work with you whether that just be

them personally or Price or fit or whatever and lastly this webinar will come over the fourth and final piece which is themselves that's in my view these three things plus themselves are the top four things That people face in terms of problems so I hope everybody can see this I can't really make the size of the writing bigger and still have it fit in one screen but this is the marketing system the marketing funnel that I used in my agency and that one that we teach in the 1000x leads program to really help you solve

these three problems I know it might look just like a mess looking at it right now but this actually does solve not enough Leads all your leads coming from referrals and your leads being unqualified so let's really dive into it so we have the top three problems that most agencies face of course we've just gone over that and I really want to talk be about why themselves are kind of get in the way because I view the whole thing of building a marketing agency in three different parts you have your offer you have your funnel

which is what we have here and then you have you and It you or yourself can be a big constraint if you don't have the systems the habits the mindset the desire the work ethic the ability to focus and so on and this is important because you can think of these three things as the rungs of a ladder and your success as an agency is always only going to ever be at the level that all three ladders are at so that's not a great way to explain it what I mean here is even if your

offer and your funnel are a 10 out of 10 If you your ability to focus your skills your habits your knowledge is only a two out of 10 that means your entire agency is going to be a two out of 10 at best this funnel works because it really uses and incorporates a lot of Leverage and I don't mean the type of Leverage that you would use when you're buying you know Meme coins or GameStop stock I mean four types of Leverage that really let a business grow faster bigger and with less effort Your media

leverage your Capital leverage your labor leverage and your code leverage and we're really going to talk about those things in a bit so I won't go too far into them and it's important because most of us have probably heard the quote from Archimedes an ancient Greek philosopher give me a lever long enough and a fulcrum to place it and I will move the world and this is really the case with your agency big agencies use these four Types of Leverage and that's why they get so big and it's very important to realize that the difference

between the top 99.9% and the top 99.99% in terms of agencies is exponentially larger than the difference between the top 99.9% and the bottom 1% there truly is an abyss between even the top 99.9 and 99.9% of agencies when you have this they're just not the same thing in terms of Revenue profit client Acquisition and so on so let's go back to the actual funnel and I'll show you kind of how it works so something that we all have to realize when we're doing this is there are four main ways to drop Drive top of

funnel traffic and get clients and those are paid ads content Outreach and Partnerships you hear a lot of people say and mostly they're going to be people trying to sell you something that You should just pick one thing and really go all in on it and master it and that's absolutely the wrong way to think of it and the reason for this is because each of these methods by incorporating it into your funnel make the other ones more effective for example let's take two scenarios here who do you think would perform better someone who just

sends cold emails to people and tries to get their business in terms of Outreach or someone who sends cold emails but People have seen their content they follow them on social media people have seen their ads they might have downloaded a checklist or a guide or bought a product from them or viewed their webinar like you're doing now the difference between these two people and the results that you're going to get in terms of let's say positive replies is 10 to1 20 to1 100 to1 it's just two different Realms and two different stratospheres if you

want to call it That so we always have to make sure that we have all four of these client acquisition topof funnel traffic drivers in place we might be better at some than others they might have varying degrees of Effectiveness but we always have to make sure that all of them are going to be a part of our funnel so we can think of a funnel because a lot of us have probably heard the terms top of funnel middle of funnel and bottom a funnel we can think of these paid these paid ads These content

these Outreach and these Partnerships as is what drives Toof funnel traffic your paid ads would be your Google ads your Facebook ads your Tik Tok ads Twitter LinkedIn content Instagram Twitter Youtube Tik Tok LinkedIn as well Outreach should be your cold emails your cold DMS your old school manual prospecting and your Partnerships would be white label referrals media joint venture so referrals kind of obvious white label Would be if you for those who don't know would be something like a paid Ad Agency pays a landing page agency a set fee per month to make landing

pages for their paid ad agency's clients white labeling the service hopefully that makes sense I'm not going to go any deeper to that and then media Partnerships would be like you know you're doing you know a guest post on a Blog you're doing an interview on a podcast or YouTube channel anything where you're leveraging Someone's audience to you know reach them is something to consider as a media partnership so this funnel is not reliant on TR on fads or Trends or what's hot or any new technology or methods the this would work you know a

hundred years from now just as it worked a 100 years in the past just as it works today the only difference would be the tools and the technology that you would use to do this right so I'm going to show you real examples of how I do this And how other people are doing this so you're not just thinking that I'm just making this up because that's very important to me you go on a lot of these webinars you buy a lot of these courses and the person teaching it doesn't actually do it so it's

very important that you know to me anyways that I show you how this works so I want to start with the paid ads and they're going to be four main types of paid ads and this is going to make sense after as we go Through the funnel so in terms of in its most basic form there's four main types of ads I have five here but one of them is a type of so we have a group funnel so this really revolves around you're running ads to an email and phone number optin and know on

the thank you page or automatically it will redirect you to a group then you send you know SMS you send emails to get them in a group let's just call it Facebook group for this example and then in the group you're Talking to them one-on-one you're running retargeting ads you're sending them email flows you're posting content you might even do a live Workshop or something all with the point of getting them to a sales call a newsletter funnel is another type of funnel where you're running an ad you are you know collecting their email address

you are sending them three to five newsletters per week over time to either book a call get on a webinar or something and that's How that one works a webinar and a vssl funnel is kind of like the one that you are on right now so surprise you see a you see an ad you probably download a lead magnet you get notifications and emails and SMS to sign up for a webinar and then the webinar introduces the product or offer and then finally a paid product funnel if you are a beginner and we got to

take our egos out of it if you are not currently generating five 10 even more clients per month through PID Ads you are a beginner and convincing yourself or pretending otherwise is not going to hurt me not going to hurt your competitors not going to hurt anybody other than you so a paid product funnel is where I always recommend people start because it's the easiest to understand whether the group The the newsletter the vssl webinar funnels have a lot of nuance a paid product funnel is easy to understand because it's much like selling an e-commerce

Product where if you come from a Drop Shipping background or you've owned an e-commerce store or you serve e-commerce clients in your agency it's a lot easier to understand so an ad would go to a product that ranges from10 to $100 and that price range is basically what you want to do because after $100 people are not really just buying it then and there you want to have an upsell funnel that gets the aov to 100 plus dollars or more and that's just simply to make sure You're covering the cost of your ad spend you'd

redirect to a thank you page where you you make them aware of your high ticket offer you have email flows you have an appointment setter you post content you run retargeting ads and so on and then you eventually upsell their product so let's take a look at some of these funnels shall we to you know make you realize that these do happen in the real world so I've pulled up a ton of Different links here and this is an example of a group funnel so let's just pretend we saw an ad now we're in a

group funnel Taylor Welch if you've ever heard of him so I put my name you know my I don't want to really sign up for this because I'm going to get blasted but let's just go mattg goole.com and it redirects to a Facebook group where you join and he probably does everything that I said to you where you know he has all of that stuff and you Essentially you know convert to his offer eventually the next one I want to go over as a newsletter funnel so here's an example of an agency called Pilot House

which is a very big uh they do creative for e-commerce stores they own DTC newsletter direct to Consumer newsletter if you know what that is or you're subscribed to it so basically they drive traffic to your this newsletter they build credibility they become the go-to name if you're in DTC Niche in your mind and then when you open their newsletters you know they filter You by business email email if someone is seems like a good fit they would probably contact you directly and here is an example of you know a webinar funnel like the one

you're on right now someone would see an ad whether that's how you got here or not they would click sign up for the webinar and they would go and then you be on this webinar just like you are now Essentially getting pitched a service so those are the type of paid product funnels a bonus one is the classic free plush shipping bookfunnel where you have a Facebook ad you know I think probably everyone on here has seen one of these at some point you get their book for you know it's free but you got to

pay $9.99 for shipping the important thing here is the fee covers the cost of both the shipping and the book so it's essentially a wash and then they're Going to try to upsell you a $100 aov product which helps them break even on their ad spend in the exact same way it does with a paid product photo then you go to their thank you page you get email flows they become a great Authority in your mind and there's no better way to become an authority or to get someone to view you as an expert than

them reading your book cover to cover the downside of this funnel is of course you have to Have a book and that's obvious but a great funnel if you manage it and before we move on to the next thing I want to just show you some type of paid product funnels and I have a few pulled up here so here's one where the main service is this lady named Amelia Amelia will go into your business if you use notion and build like custom systems templates whatever you want to call it for you so in the

front end she's basically making pre-made templates selling them for $43 Plus whatever upsells and a certain percentage of people are going to eventually convert to the main service another example here is a $7 Sero check checklist by this conversion rate agency so if you know what conversion rate optimization is it's basically you know you make two versions of a page on your Shopify store or any website and you send 50% of the traffic to version a the original and version B the one you made and if hopefully Version B will perform better in terms of

conversion rate than version a and you'll make more money by implementing version b as your you know original from now on so this checklist there's however many you know tests that they say you should run and if you pay $7 for this you like their tests you might hire them to do it for you the final one I'm going to show is this is an AI company that will make kind of the same thing as this Amelia girl will make but using chat GPT To make custom internal tools for your agency their front-end product their

paid product funnel centers around pre-made Bots that you know you can run and you you see the quality you see how it helps your business and you know you might hire them for this custom work so these are examples because it's very important to me that you see these working in the real world and it's not just me telling you or preaching without you know these things Not existing in terms of content I think most people will know what Instagram Twitter Youtube Tik Tok LinkedIn content is going to look like same with Outreach you know

you get cold emails you get cold DMS Etc so so I'm going to move on to what I would consider the middle of the funnel here which would be your lead magnets so a lead magnet if you don't know is something where you know checklist guide Master Class templates swipe files where they put in their Usually their email they're added to your list and you send them the value lead magnets are very important to convert if you want to call it that this top of funnel traffic in into middle of funnel subscribers on your email

list that know who you are and you can begin to Market to them with email flows and so on it's very very crucial that we make not only multiple lead magnets but also high quality lead magnets and the two reasons for this are if we have you Know one lead magnet let's go back first each of these lead magnets should solve a problem to do with your service so I used to have a landing page agency so let's think of the problems or the subcategories that have to do with landing pages so you have in

the overall context of a landing page you have your site speed you have your main headline you have your hero image you have your offer you have social proof you have just general Copywriting and general images you have how to read the data you have how to do ab testing so these are all different subcategories and problems and components that together make up a successful landing page so I would make a lead magnet that follows a certain formula called the VA formula for each so essentially when you're creating a lead magnet you want to think

of it and run It by these three things number one is it valuable and the question to ask yourself is would you on L pay $50 for this lead magnet even if you're giving it away for free the same thing applies because when if you make a half-ass lead magnet someone downloads it and it sucks it's not like they really mentally just oh this sucks whatever they actually hate you they this scenario of having a bad lead magnet that's they feel is a waste of time is worse than having no Lead magnet at all it's

kind of like having a bad product it's just not good so we need to run it through the value test would we and maybe we'll send to a couple of friends would they pay $50 for it and hopefully you have some friends that will tell you the truth number two is actionable so what it means here is there an exact plan in this lead magnet that they can Implement most of the value within 24 hours because we want Them to follow our advice when they're following Our advice and overcoming these objections they become one step

closer to becoming our client and then number three is readable if your lead magnet is a wall of text and no one's going to read it doesn't matter how much value and how actionable it is they're not reading it might as well not even have downloaded it so the way that we want to build our lead magnets is to have one idea and one image per slide And I'm going to open one of my lead magnets here to prove to you that I actually practice what I preach here because I'm going to probably sound like

a broken record of that by the end of this but as you can see going through every single slide has one idea and one image and there's no exceptions to that it just makes it so much more readable so much more easier to consume and again if they don't read and consume your lead magnets there's no point in Even doing this let's go to an example here of why we want to create different lead magnets so here is an example that has to do with starting a YouTube channel there's a bunch of different problems how

do I set up my camera and lighting how do I make good titles how do I make good thumbnails how do I do YouTube SEO how do I come up with scripts how do I come up with ideas these are all examples of what I said before about the different Categories instead of a landing page in the example I used previously these become a YouTube channel we'd want to create a separate lead magnet to solve all of those problems and to bring it full Circle we'd want to do that because not everybody in your target

market is going to have the same problems for example in my landing page one from before if we only have a sight speed lead magnet a certain percentage of the market is not going to have a sight Speed problem they're either going to not even know that's a problem to begin with they're GNA know how to solve it they're going to maybe have a web dev background so if I only have this one lead magnet I'm missing all of that part of the target audience I'm not capturing those leads so I'm just going to be

having less leads in general but these same people that have a don't have a problem with site speed might have a problem with headlines or copywriting or Creating an offer so that is why you'd want to do this so I'm going to bring out the marker here and show you how this actually works in the real world and show you that it works with me so starting at paid ads I might have a campaign for each one of these right so let's BR the marker over here and let's go to each of these lead magnets

and just like this so this would kind of signify you're going to all of the lead magnet landing pages so here's I pulled up six of my landing pages to just show you you know here's one here's another here's another here's another here's another and here's another so and then here are the corresponding lead magnets they're kind of large and slow down my computer quite a bit so I'm not going to you know dive too deep into them here I might actually exit out of these after I show you but I just want to show

you that you know this is actually how it Is so let's go back here so I've created all these lead magnets to solve different problems related with the 1000x leads program you know there's one for paid ads there's one for Content there's one for outreach there's one for Partnerships one for lead magnets one for conversion mechanisms which is this section that we'll go over after one for your website one for your offers and so on for now we can just take my word for it but let's say they've hit one of These pages and they

download the lead magnet so I'm going to download this lead magnet for just for illustration sake so now they've downloaded this lead magnet oops let's exit that out because there's sound they've now hit my thank you page actually let's open that out because that is the thank you page they've now hit my thank you page and they're automatically added to all my email flows like this let's just go here let's finish This up as quick as can so now they hit my thank you page and they're added to my email flows in my case the

one I'm doing here the thank you page and the email flows promote the webinar that you're on right now so that would be an example of going down to here and going down to here and that is where we are in real time in this funnel because of course we practice what we preach and here is an example of let's we've watched the webinar people are going to Be either qualified or unqualified and that will be kind of a mix of your decision and my you know goal is to identify who is which the qualified

people will go to my website they will see my case studies free content testimonials and my vssl and they will book a call presumably right but let's go back to the other ones because this is an example of a webinar funnel from before but the same thing happens with a group funnel with a newsletter funnel With a paid product funnel but let's just do a little example here so let's say you're running paid ads in a group funnel I'm just GNA do it to one lead magnet just for the sake of time they're going to

your thank you page they're going to your email flows but now they are going to a Community instead where in the community through all the tactics I set in here you're going to determine whether they are qualified or unqualified and that's how that works It's the exact same thing with a newsletter funnel over time you are going to run ads to a lead magnet and I'm just going to do one here just for the sake of Saving Time and your newsletter is going to be the tool to basically determine who is qualified versus unqualified now

let's move this is the middle of funnel process but now these are examples of our conversion mechanisms our bottom of our funnel here So our webinar our live workshops our newsletter our community and our appointment center so if you don't know what an appointment center is that's usually an employee or a contractor sales development reps SDR is the same thing where they go through people who are leads they contact them phone them email SMS to try to get them to try to determine whether they are qualified or not and if they are book a call

if not something else right so the important Thing to know and to understand is not only do these conversion mechanisms move them down the funnel so to speak get them to know like and trust you more help qualify them whether they're qualified or unqualified but they also enrich your data and what do I mean by this so to sign up to sign up for a lead magnet let's go to the right tab to sign up for a lead magnet you just capture their email address mostly and that's just to reduce friction as much as Possible

you could do their name email website Revenue phone number where they live if you wanted to but when you're running ads we want to get people on our list as cheap as possible and the more Fields you have the more friction there will be but it's important when you with your conversion mechanisms when you give them group access or access to something better or access to your webinar you this is a great spot to you know get their name get their Email get their phone number get their website not and get their and get their

revenue this is an example of enriching your data so now instead of just guessing basically who is qualified and who's not you're going to have their name their phone number their revenue their website so your appointment setter knows who to contact and who not to your appointment setter can't just contact your entire List via email that would be very timec consuming and not very effective but now they have names they have phone numbers they have email they have website they have Revenue so they can really zero in better on who to contact and who not

to to just do this entire thing more effectively so one thing I want to talk about is a what's going to be called here is a unique mechanism so a unique mechanism judging by the name is unique or something that only you could provide So this is extremely extremely effective and I'll show you what I mean here so for example this person here has a the main product is a $155,000 basically Mastermind for Shopify for Drop Shipping Etc so your unique mechanism kind of is built from the back through reverse engineering so let's just say

or let's just think of it this way if someone is going to buy a $115,000 mastermind what has to be true for them to buy it so for example if They don't have a Shopify store they're not buying the Mastermind if they don't believe that they can be successful they're not buying the Mastermind if they don't see you as The Mastermind owner as someone who knows what they're talking about and is an expert they're not buying it if they can't afford it obviously they're not buying it so they have to make some money ahead of

time if they don't have basic design copywriting sourcing image skills they're not buying If they don't know how the technology even works they're not buying and if they don't know how to run ads they're not buying so this is what I mean by reverse engineering what are some things that have to be true to get them to buy and if all of these things and this is just an example I made I don't know the inner workings of this person's business you know they're not buying there might be other ones so what you want to

do is instead of you know what we're doing Here instead of a checklist our unique mechanism in his case is he will build a store for you using AI it's not going to be decent but it's going to get you to take that first step so this is an interesting business model because obviously to have a Shopify store you have to have a Shopify account so I've signed up for his I would get his emails texts phone calls I can choose what I want to do here and obviously this is what I'm talking about to

get access to This store you have to have a Shopify subscription and we have his special bonus and you'd be using his affiliate link and generating some serious affiliate revenue and that's kind of a hack for this funnel and you can tell this person has really got it going on this is actually on the main Shopify website he's probably their biggest affiliate so you can really tell that this is effective so the free store takes care of the Reverse engineering part of now they have a Shopify store and you've done them a favor they view

you as an expert if you actually signed up for this funnel you would get blasted with emails promoting a $49 Workshop that will teach you the basics of copywriting design running ads technology and get them the first successes so this is an example of how his offers his ads his lead magnets his unique mechanisms really knock out a bunch of Objections automatically that be make you become more likely to buy his main product an example of this in the you know for an agency might be you know here's an email marketing offer what are the

main roadblocks there's lots of agencies they don't trust you they have to do at least let's say 30k a month they think they can do it better themselves they've had negative experiences with past contractors and so on so you have to take a bunch of steps To kind of get them across or kind of overcome these objections on yourself so you might start at the top with a paid ad that goes to some kind of guide let me change the color of my marker here paid ad that goes to a guide you know now they

get email flows and they're on the thank you page to your unique mechanism and your unique mechanism let me find the one I was just looking at is going to you know maybe we can build something in chat GPT using Make.com that will write them six different email flows as an example you know if you're an e-commerce you'd have a welcome flow a browse abandonment flow abandoned cart flow win back flow postp purchase flow sunet flow Etc and if you don't know what those are these are just typical flows an e-commerce store might have you

give them the written example using chat GPT like you might have something like this and then you would say here's the Result here are the emails I wrote for you they don't need to know that it's automatic I will turn these into beautiful branded designed emails for you for onetime fee of $2,500 then you do a great job for this $2,500 they're very pleased with you now you upsell them into your typical main e-commerce email marketing service for $3,500 a month to manage everything send emails and so on so one of my friends who's actually

on this call right now Made this as what I would consider to be a unique mechanism in this situation so this is for an offer that sets up cold email infrastructure for people so what are the things they need they need domain names to buy because you never send cold email with your main domain because if it gets reported as spam you know you are going to burn your domain and then you need scripts these are by far the two main things that main main objections that Would get in the way of you selling someone

a cold email setup so you go through you know using chat gbt you know fill in the blanks in the form and it would send you something like this so you know here are your domain names that you should buy for cold email you can choose whichever one here you can set them up all the DNS records that are necessary with a loom showing you how to do it and then here are your scripts to try whether or not they try it some People might set it up on their own some people and if that's

the case they could use your affiliate links and you could start building affiliate Revenue but beyond the fact that would just impress someone who there's 100 cold email agencies out there that would just impress someone so much more who is in the market and who doesn't know which agency to go with than someone who's just saying yep pay me and then I will you know set it up for you with no real Clear plan no example Etc and you can make this stuff very very strong messing with it yourself don't get to cut up in

the fact that it's chat gbt at AI if you hit the prompts properly you feed it examples it will make a good result so that is an example of the unique mechanism unique mechanism serves the same purpose as these conversion mechanisms are they qualified or not and go on so as we know or as we went um so far three are main problems not enough Leads doing what I've gone up to this point will generate more leads and it will do so from cold traffic but what about the third problem all of these leads are

unqualified and well it is true that in any given target market only about 3% of people are looking for a solution to their problem at any given time actively looking and of these 3% only about two of those 3% are going to spend maybe1 $200 to solve this problem where that leaves 1% who would Actually be a good fit for your main recurring service so the importance and the re reason why this is relevant is because if we only have our main recurring service we are essentially excluding 99% of the market and with this 1%

that doesn't mean 1% of the Market's going to buy from you the majority of those don't even know you exist and of the ones that do they have options lots of people provide your service right so let's Solve this problem and we're going to go through this problem right here so we have different options I said in this example you know with our paid ads with our lead magnets we should be filling them with affiliate links in my last agency landing page agency like I suggested my paid product was 100 free web flow or not

free 100 web flow landing page templates for $100 good value something you build once and then you can sell over and over Forever I was doing 7K per at my Peak on ad spend to this offer and doing it 100% profitably so if I'm selling landing page templates for $100 and it costs me less than $100 to acquire a customer through Facebook ads let's say I can essentially scale this offer up as much as I want so let's just say $7,000 per day ad spend and $70 CPA that's essentially 100 new paying customers per day

into my funnel these people have a credit card they I have All their name and contact information they indicated that they are willing to spend money to solve their problem by buying this and of course I also had they're using webflow so if they don't have a webflow account they use my affiliate link So Not only was I spending 7K a day profitably in info product Revenue I was also bu building affiliate Revenue Mr through my affiliate links and I eventually got about about 115k Mr for 12 months in affiliate Revenue very very important to

realize here that these are very profitable when you're doing info products and you're doing affiliate very high margins that act as another Revenue stream for your business that makes it more stable but let's go back to the subject of are they qualified or unqualified this judgment is going to be different for every business right every business is going to have different criteria but We can essentially solve this problem here by having different offers that address different types of people and levels of the market so you see a lot of the time where this is the

average marketing plan of a lot of people they have content maybe on Twitter that goes to the recurring service that's the only option or they have SEO goes to their website buy their recurring service that's their only option they send cold emails they do their recurring service That's their only option or a lot of the time you know they just are sitting there waiting for referrals and that's their only option so you can kind of think of this you know this is the Chad funnel and this is the beta funnel the sad funnel that this

is 99% of people you hear stupid stuff about how agencies don't scale it's not a good business model when they're entire funnel looks like something like this if you want a scale you want money you got to have a Chad funnel and trust me the money printer will just be on 247 so what does that mean in this context an example for you you know if they are unqualified you might have a you know use charge $5,000 for Facebook ad management they can't afford that they're unqualified you might have a thousand course that will teach

them to do it themselves that is an example of Revenue that you can capture that you simply didn't get Before if this course doesn't exist you cannot capture that part of the market perhaps that's even too expensive for them you just send them away to the same info products you sell in your ads maybe they don't want to do it-yourself course they might have a little bit more money than that maybe you essentially have a program that teaches them kind of like a coaching program or let's say they want someone to do it for them

they don't want a course they don't want a program That teaches them they want someone maybe you send them to someone you know who does the same service but they're willing to do it for cheaper and you collect a referral fee this is an example of the one of the biggest problems one of the three problems is people get mad they don't when they get generate leads with paid ads or content because they say these are all junk they're not qualified and that would be true they would not necessarily be Incorrect but the problem isn't

in the fact that they are not qualified the problem is the fact they have nowhere else to send them to monetize them if you're running ads and you know they're not a good fit maybe they're good fit for your info product maybe they could refer them away maybe you could get sell them your course or your program these are all revenue streams that you simply didn't have before and this leads to a much more stable Consistent business where it's not you know feast or famine it's not if one of your a if one of your

10 agency clients leaves your your business is 10% less revenue and profit now this is where you have a course is a 100% profit referring them is 100% profit in this instant your info product is 100% profit because you're not paying for ads and your program might be you 90% profit this will ultimately lead to more revenue and a more scalable stable business that Someone would be a lot more interested in acquiring down the line than someone who only Revenue stream is client Revenue so let's go let's assume now that they are qualified because that

is a completely different scenario and different path so they are qualified and they're going on our vssl they're going you know they're seeing all of our stuff they've decided to book a call and now let's assume that they've booked a call in this example A lot of people same Problem they only have the recurring service and a lot of the time this is high priced and there's nothing wrong with this in my landing page agency I sold landing pages $2,500 for one or $55,000 for three and I also sold High ticket recurring cro services for

$8,000 to $15,000 per month very difficult in a very different mindset to try to sell $15,000 a month services that have a six-month minimum contract to people who know who you are but maybe still Skeptical they don't know you know about you they're not sure might have heard from your friend they're good but we've all probably got a bad referral from a friend at one point much easier to sell them in my case a $2,500 landing page as a one-time fee and then doing a great job proving myself letting them see with their own eyes

that it is you know I know what I'm doing and then upselling them the recurring service afterwards than it is just selling them the super High commitment high price recurring service on its own so this is a very important step that a lot of agencies Miss and of course if they're down you know I'm not going to stop anybody from buying my high price service the first time they talk to me and then if we get on a sales call they're qualified but just not for you we might do the same thing and refer them

to someone else or maybe they need a different service and they were wrong or you know they are Qualified but they want to learn to do it themselves sell them to the course they want to someone to help them do it themselves program so there's tons of different options in this funnel that you know you can do let's go over to the Outreach in the partnership section because that's not getting much love so far so you're doing cold DMS you're doing cold email you're doing prospecting a lot of the time you can just promote either

your lead magnets in Your cold email and that will get a much more positive response and now you have another entry point into this side of the funnel or you could go direct to a sales call or your website or you could and one of my favorites is promoting this unique mechanism in the actual cold email so in that email flow example hey you know we'll write you six email flows for your e-commerce store just as you know pleasure like thank you for talking to Us much more compelling than just say let's get on a

call I would never these days do a cold email where the whole point is you know get a call with me people just do people just receive too many cold emails for that to work these days so I would always either promote a lead magnet promote my unique mechanism or try to get them to the website if possible this path here that I just did is not really something you might promote but a lot of people will see Your cold email and just Google your website so it's not something like hey go to my website

but a lot of people will follow that path automatically one could argue that more people will follow this path than even reply to you you know they see Matt at 1000x leads has emailed them you know they might search 1,000 x leads to see if it's even legit or not in terms of our Partnerships we it's really important that we have all of these other things because similar to Which one do you think would get more responses someone who's seen your ads and your content before the same thing happens with Partnerships people are going to

partner with people who they've seen their content and their paid ads a lot before so that is just something that we are going to have to you know realize for this example now one of the biggest objections that I get when I sell this program to people is you know I sell websites for 250k you know our Services start at 25k a month you know we sell to Big clients maybe not necessarily Fortune 500 companies but big clients and I don't believe that someone who's in a decision making power whether it's a CEO or a

director level person is going to be scrolling Facebook or scrolling Instagram see my ad or post and download my lead magnet and go through all of this until they eventually buy and two parts one that's not true and That's mostly coping more than anything but let's just say this is a true objection because there is some Merit to this just by building this fun you are going to be building three different lists and I don't mean literal lists these are more hypothetical lists or theoretical or metaphorical lists that kind of you know are an easy

way to think about it you're building your social proof list your potential client list and your dream Client List so I Made some illustrations about the difference here so your social proof list is you know people are downloading your email or your lead magnets they're on your email list they're following you they're engaging with your stuff this is what is a social proof list where all of these people probably aren't ever going to buy something for you or from you but they still vouch for you they still are useful to you in some way because

when someone is you know asking their friends Or posting in a group chat or posting on Twitter or LinkedIn these people will tag you in posts they're going to bring you up in chats they're going to be more followers for you having more followers leads to increased visibility and media opportunities and access social proof and you get more reviews and stuff so this is a list that although let's say someone like a CEO might not be you know doing this stuff they're going to see these people and they people that work For them are going

to see these people and you know this guy I tagged this guy I know and I trust tagged this guy on a post asking when I asked if anybody knows anybody everyone must seem to like this person for a reason this guy I recommended or this guy I trust recommended him to me like these are all scenarios where these people aren't going to be useful for you you know monetarily but they're going to be very useful to you as a form of social proof When you are marketing to and trying to close clients that are

a good fit your potential clients for list is what everybody has you know what everybody has if you're in business you know who your potential clients are you know but it's much easier to sell to these people when they have been reading your newsletter and checked out your webinar and see your ads and see your content and receive your cold emails all the time and bought your paid products much Easier to sell them on this than it would be without this entire funnel you know yes we can do this for you now and then you

just go through the sales process and this is kind of the list where your dream Client List is clients that you might not be necessarily likely to work with but if you had if you did if you had their logo and testimonial and their case study on your website that would look really good to both your other dream clients you know other Potential clients as well as your you know social proof list so this is an example of how this actually works to get high value Enterprise clients because the CEO the boss is going to

say something to their team we need someone to help us find we need to find someone to help us with lead generation but because you've been marketing this whole time because you've been building all of this you know their employees say Matt has one of the best webinars I've ever Seen or I read Matt's newsletter all the time Matt has a ton of reviews and followers I follow this guy Matt you know we should hire Matt and then all of a sudden he's blown back wow I should probably reach out to this guy so this

list is more about building internal Champions name recognitions past experience for example maybe someone was an employee when you worked with them at a company now they got hired as a director of marketing they have passed Or prior experience with you and they're going to bring you up to their boss and that's how that's the value of this so these aren't really you know actual lists that we are literally building but this is three segments and three functions of this funnel that you are building so again let's go back to this do we want the

Chad funnel or do we want the crying virgin funnel where we're just basically waiting for people to out of the goodness of of their heart send People our way if this is our funnel like this is essentially our marketing strategy and that is trying to be funny but also very true at the same time and we do not really want this to be you know our marketing funnel a good exercise is try to look at someone like Teddy Roosevelt seriously face to face and say to him the future of myself my wife my husband my

kids all of my hopes dreams rely on someone else you know out of the goodness of their heart referring Someone to me that is also meant to be you know kind of a reality check for what a lot of people are doing and I don't think you know we can't just we just can't do this and leave our entire future to you know referrals referrals are great a positive indication but we need to be able to generate leads convert cold traffic and have different levels of our offer ourselves and not relying on someone else so

this is an example of when you do this system this Is what happens you get more leads because you get more leads you become less needy inherently and when you're less needy it's easier to sell when you have more leads you can say no to nightmare clients you don't have to take them and when you get more leads you're obviously going to get more clients more clients means more referrals and we go back to the top because we have such an influx of leads we can can also raise our prices which means more margin which

Means we can hire more competent better people instead of having to settle more competent people means less time working whether that means more Vacations or more time spent improving this funnel and optimizing it and because we're making more money we can reinvest in growth whether that's ad spend or better people or you know a Content editor and which will get us more leads and this is a very very effective and cycle that is always happening whether you realize it Or not and the thing to understand about this is it's happening either for you or against

you there's no middle ground because the opposite is also true if you have less leads you become more needy which makes it harder to sell which means you're going to have to settle and take on nightmare clients you're going to get less clients in general which means less referrals you might even have to lower your prices which squeezes your margins which means You're going to have to settle for Worse hires and you're going to have to spend more time babysitting them and doing work yourself and you won't have as much money for growth which leads

less leads so this cycle is going to work one way or another and if you are smart you're GNA H implement this funnel and make it work for you so this funnel is very important to implement and it's very important to understand that it is all or nothing this funnel is a lot like a You know a Nascar or a Formula 1 car or any vehicle for that matter even if you have every single piece of the car if it's missing a steering wheel it essentially becomes useless you can have every piece of the car

if it's missing its brakes it's essentially becoming useless if you can have every piece of the car if it's missing a spark club spark plug it's not going to turn on it's useless and it's the same thing with this funnel if we take out any part Of this funnel it just does not function properly anymore and to do this we need to have our systems in place our processes the right mindset employee training high standards good habits and we need to be able to focus and be productive if there's a 100 parts of this funnel

and I haven't counted them but if there's a 100 you know having five of 50 of them doesn't mean you're 50% of the you know you have a 50% Effectiveness if you have even 90% it's Not 90% Effectiveness it's either you have 100% or you have nothing and it might seem overwhelming it might seem like a lot but we've all heard the phrase you know how do we eat an elephant one bite at a time you know day one we got to do set up our Instagram day two our Twitter day three our YouTube day

four our Tik Tok and so on and so forth until we get the entire thing done so if you are on this call and you are looking for help we have a Program called a THX leads where every single piece of the funnel every bite of the elepant elephant is laid out for you from day one to day 120 you don't have to think you don't have to stiff through a bunch of videos you don't have to ask for help or do any of that stuff every single piece is laid out for you and you

know by the end of this program day 120 if you follow day one two three four all the way up you will have this funnel so there's no discounts it's a flat rate of $5,000 one time right now there's no discounts there's no limited time bonuses there's no fake scarcity but as I showed you we have this entire funnel generated for ourselves we are generating hundreds of leads per week and other people who do the same service as you are joining so if they're joining and after four months they have this funnel and you don't

we can do the math they're going to be generating all this stuff swallowing up market share and you Are not so everybody is free to make their own decisions but one bite at a time our program is day one day one to day 120 and by the end you will have this funnel comes with the slack Community comes with calls every single day so if that sounds interesting to you or just about to wrap up on the hour and I will be available to talk anytime this week at the link that you will be sent

after this so thank you for joining I hope it all made sense and I'll be at That link to answer any questions this is going to be an extremely important video to take notes on and watch if you ever struggle with generating leads because that is what it's all about when you do this right you can probably generate 100 200 500 even a thousand times more leads than you would have without the system so it's very important that we understand every single part of it so I have the 1X leads funnel here and I circled

lead magnets Because that's what we're going to talk about in this video a lot of the time you hear the term top of funnel middle of funnel and bottom funnel the lead magnets are an example of the middle of funnel so the top of funnel traffic goes to the lead magnets and they bridge the gap and are like the first Contact point in your email subscribers to get to the bottom of the funnel of course we need the traffic at the top and we need to convert them at the bottom but if you Are building

a skyscraper or something you can't build the first 33 floors skip the second 33 floors and build the top 33 floors doesn't work like that so we have to get these middle of funnel lead magnets here so let's get into it what are lead magnets so top of funnel traffic like I said ads content Outreach Partnerships Point towards middle of funnel lead magnets these are things like master classes PDFs checklists guides cheat sheets documents ebooks We've probably all downloaded at least one of these before it's where you go to something like this and you put

in your email address for whatever sort of value they are promising for you so the thing that lead magnets do are they're essentially bribes that you give in exchange for their contact information typically in paid ads at least this will be only the email address because that's just the lowest Friction but when you're promoting your lead magnets with content typically people inherently trust you more because they've read your content and like you so they're much more willing to give up their name phone number website Etc but for paid ads I would recommend only doing the

email address the thing that we want to do or achieve with our lead magnets is we want to make them a complete solution to a narrow problem and we want them to we Want to use these complete solutions to narrow problems to overcome objections automatically at scale build these you're going to distribute these lead magnets through ads and content to build the list because our email list is directly proportional to revenue so let's take that back let's say we had a bunch of different let's say we were doing YouTube editing as a service we could

have master classes PDFs checklists guides cheat sheets documents Ebooks Etc to solve the different problems that have to do with a YouTube channel in general that could be editing of course that could be thumbnails that could be titles descriptions scripts video ideas so these are all objections that have to like that take that occur when you're starting a YouTube channel how do I set up my Lights and Camera how do I make good titles thumbnails SEO watch time descriptions is this even set up right What do these numbers mean the analytics scripts Etc so these

are the narrow problems if you want to call it that and that's what we are calling it that you want to provide solutions for in your lead magnets typically master classes you get the picture so you as the expert know a lot more than you probably think you do probably don't give yourself enough credit there's going to be a small percentage of people who give themselves too much credit but that's The 8020 rule so you know how to solve all these problems and you want to create a lead magnet to solve every single one of

these problems so you've completely solved every single fear objection worry so completely that it just becomes very natural that they hire you they've solved all your problems you might as well hire this guy or this girl this is why creating so many lead magnets is so important and why when you make one you really are Kind of screwing yourself over a bit if you just make one in this case to set up the camera the lights and the mic you might have captured a lead like this you might have kept generated an email subscriber but

all these other problems still exist and they're not going to hire you they're going to wonder they're not going to be grateful to you or remember your name or hire you they're going to wonder who can help them with all these other problems and your Competitor is going to do what you should have done and show them how to do it in addition to that I would say more lead magnets equals more chances to generate leads if we think of it like this and go back to this there's always going to be a certain percentage

of the market who doesn't struggle with that problem so if you if you just have this lead magnet the sole single lead magnet that helps them solve their camera and lighting and microphone problems there's Also in addition to you not getting any clients there's going to be a percentage of the market who doesn't need that or doesn't struggle with that they know how to do it they don't even have it they can't afford it they don't believe it's necessary and if you only have a lead magnet for that you're going to miss out on a

a big percentage of the audience so that is what we kind of mean the bribe the well the bribe is this stuff here's an op in page the lead magnets That completely solve a narrow problem and then doing this right overcomes objections automatically at scale so this is an example here of a a sales call or a conversation where you don't have any lead magnets you know we do X Y and Z we do YouTube editing that sounds like a no-brainer everybody people don't like to tell you the truth or telling you that they don't

want your service they're just going to say that sounds like a no-brainer but since you didn't Solve all of these objections at scale with your lead magnets you know in this situation objection one how do I make thumbnails number two my scripts are terrible number three I have no ideas it's one it's you're not going to be able to no one's going to hire you to edit their videos if they don't have any videos because they don't have any um script ideas or video ideas in general and that's an example of what's going on Here

versus when you do this properly we do x y and z it's awesome we have a a script lead magnet we have a idea lead magnet and we have an editing lead magnet and they s and they say this sounds like a no-brainer this time it's the same words that they're saying but it's actually true they were thinking you know what you're doing you finally found the right ones that's great and they're going to close the deal so that is the what of Lead mag I like to do who what when where why how of

course who when and where are pretty obvious who you when now where at your desk so we usually stick to just the other ones so we went on what and why you need lead magnets and this is basically the reason so let's go to how do you actually make these lead magnets I like to do a formula called The V formula so v stands for Value a stands for actionable R stands for Readable and even though the lead magnets are almost always going to be be free in terms of value you have to ask yourself

honestly would I pay $50 for this lead magnet and maybe you can ask some friends too and hopefully they tell you the truth people honestly won't say that they would pay $50 for this it's kind of an indication to you that you have to make it better because the thing about this if your lead magnet's not good it's not really a situation of They're just going to shrug their shoulders and say oh well and move on they're going to hate you you wasted their time even though they didn't pay you anything they still gave you

their name email phone number sometimes they took 20 30 minutes out of their day to sign up for it and download it and they make $100 an hour I don't know that's $50 in you know lost time they're actually going to hate you it's good it's even worse than not having any Lead magnet at all having a bad lead magnet if you have a bad lead magnet even one out of these you know in this example if even one of these is bad it's going to cause a serious blow to the trust they have for

you so it's kind of a situation of you have to make these lead magnets too good to possibly fail give away everything you know they nobody actually really wants to do it themselves they just want to know that you know how to do it a lot of people Have the fear of if they give away all the information why would they hire them not true at all people are busy this guy's probably a busy business owner in this example he doesn't want to edit his videos he just wants to make videos how someone take care

of it and you use these lead magnets to prove that that person is you actionable is the second one and I always recommend putting an exact plan for them to implement within 24 hours so This is important because even if they don't finish it you causing Behavior change or causing them to take action is a very good Authority building thing that will cause them to remember you trust you because if they get a couple quick wins even if it's only in 10 minutes you know what you say to do is actually working and it's just

such an important part if doesn't matter how valuable it is if it's just Theory and there's no actionable part to it and the Last one is readable so one image and one idea per slide and if there's a second idea it's a second slide so here are my 12 lead magnets that I have for a,x leads just to show you that I actually do this stuff too I know a lot of people tell people to do stuff that they have never done or don't do themselves so these are mine I didn't I opened a few

here I didn't open all of them just because they're very big file sizes that just cause my computer to be Very slow so here's an example of one of mine where and I'm showing you the one idea and image per slide thing here see you can see one idea one image per slide if you're if you're writing a newsletter or something or you're not using Gamma One headline IDE this was just like there's obviously no slides and stuff so you just put one headline in in per idea so just to break it up make it

a lot more readable just show you a couple more just to show you That they this is true the images do such a great job to make it more readable as well they're very good to convi complicated Concepts that you would have a hard time explaining just through written text make it easily digestable and understood to even the dumbest people reading it because you don't want to assume everybody has the exact same experience or brain power that you do so The format that I like to use in all lead magnets is just a five-step format

not too complicated or anything part one introduction I usually give background on myself put my face put a video of myself put my offer and put like like the reason I'm making this Le magnet type thing part two what they need to do part three why we they need to do it in part four how they can do it step by step and then part five examples and if you notice that's kind of what we're Doing in this video just to prove that I do this I have what why how and then we're going to

get to examples after so so spoiler alert but it's a good format that I use for everything lead magnet video newsletter whatever and easy to wrap your head around and it has all the important parts the who what when where why how five W's and an H saying or thing is a thing for a reason it's all the important information so you just Basically like if we open a gamma duck here what I like to do is I'll have like the title side of course leag magnet title and what I really like to do to

start is to do something like this and you don't have to make it that like blunt like what you need to do why you need to do it you could put some little Showmanship on it if you'd like to how to do It part five examples and then you'd have like in You could argue in how like how would be the actionable part but you could have like conclusion step by step checklist which is just like very um which is very just direct like a like a summary type thing so I always like to when

I'm doing this to because you're going to have obviously maybe quite a few slides right so what I really like to do is break up each part Into oh maybe you have let's just put five slides per part the having like the different colors and this is just part of making it readable which is why I'm showing you just like breaks it up very nicely like this is what what I have on the screen here is just a nice lead magnet format in general and you can have a lot of bonus points in my view

by going the extra mile and like once this lead magnet is done you've put one headline Or one idea one headline one image per slide and you have these parts make like a f minute video for each part and embed it like like right here like that's just you going over the part that's just because in addition to that being making it more valuable seeing your face hearing your name knowing what your um voice sounds like are three of the biggest trust building things just in human nature that have to do with just That's basic

common sense if you know someone's name know what they look like and hear what their voice sounds like you're much more likely to trust them as if they were just Anonymous or whatever like my Matthew in here that doesn't really isn't really memorable versus them watching videos of me them reading all my stuff them hearing my voice me saying my name in every video in each part is very very strong and you don't have to make it like a 30 minute video If you have five slides just go over and kind of treat it like

an audio book type thing where you just go through them it's just very important in my view so let's go to the next part which is brainstorming so there's three things that we need to think about when we're making these lead magnets number one we need to figure out what the objections are we need to find a desirable way to format the lead magnet and we need to Decide the best way to sell the lead magnet in ads and content and that's something that I had to learn the hard way when I first started in

agency ads marketing is it doesn't really matter um in addition to you know I said it doesn't matter how valuable and actionable it is if it's not readable does not matter how valuable actionable and readable it is if the ads don't sell it hard enough and no one downloads it so that's what I mean when I say the you Know find out a desirable way to format the lead magnet and then the best way to sell it in the ads so I'm going to do an example here like I said said so what I'm going

to do here is figure out what objections there are at the top row find out a desirable way to format the lead magnet and then decide the best way to sell the lead magnet in the ads and we're going to do this in in real time so you can see that it is very possible to do it's Not like someone like me took three hours to think of it beforehand so let's go because I am experience with landing page service so I know the objections so sight speed is one above the fold design the offer

the main headline the hero image which is the main headline or main image at the very top General copywriting so not really the headline but just the Rest General images AB oops AB testing as well as social proof so you can argue that these are not the main objections but this is my video and this is a real example that I did when I had my last agency so these are the main objections I'm going to make this one pink and this one green just to signify and match them up down here so we've found

the main objections so now we have to find a desirable way to format the Lead magnet so for site speed I might just do a site speed checklist A to Z because I feel like a lot of people do not care about how the back end of Google ranks Pages based on all of the factors and Page speed insights and stuff like that so for the average person who would actually become my client a checklist will do just fine similar to this above the fold checklist plus swipe File of perfect above the folds I might

actually just do the swipe file uh no I like the checklist too but the swipe file like if you could see a like what would be let me see if I have any here so the above the fold if you don't know and just to give context to the lead magnet that is like the area that you could see based on like if you click on an ad it's this the area that the first part of your page like that you Can see without scrolling and this is important in the context of landing pages because

it's your first impression and it's also the fact that if you put a heat map on where you can see how far people scroll like a large percentage of people don't scroll past the above the fold so you really have to put all the information there so a checklist of things to include like like star rating headline hero image bullet points Button as well As a swipe file examples of perfect above the folds would be a good one there for offer I probably do a master class or something master class because offers two indepth plus

swipe file of winning offers M an offer is too in depth to do a checklist or a a cheat sheet or a doc or a PDF so I think I would do a master class for something like that for the main headline I would Probably do a swipe file of winning headlines for them to choose from because headline writing is an art and in and of itself there's too many variables and factors for me to really do it checklist or give master class or obviously not big enough to write an ebook so I probably would

do a Swip file of winning headlines for hero image I would put something like what would I do here yeah I would do something like top Eight things you need to include in your hero image actually that's more of how I would say sell that in thing so I would do a checklist that's a preview for what comes later I would do something like a you know a landing page copyrighting rule book or something something that sounds good and you know here's the dos and the don'ts of it a little bit more than just a

checklist but a little bit Less than a master class I would say for this because it's kind of similar landing page image rule book and then we're going to see after on basically how to frame these in the ads because this is sounds like a little bit underwhelming you know sit speed checklist but when we set when we sell it in the ad or the content post it's going to sound a lot better so AB testing I would do a setup guide in case they don't have it and then plus 25 Winning AB test call

it a checklist whatever for them to tribe I think that's a very good one and then social proof I would do probably like the top five you know checklist of five main ways to include social proof you know you have your star rating you have the ads featured in logos you have testimonials and reviews from clients you might have a celebrity or something or someone famous with name value and then you Might have just customer photos so those could be like the five main ways so those are some examples that you know we might do

for this m like the examples I have here for a thousand X leads are all basically master classes just because that is kind of the nature of the offer I'm selling a little bit more n based so that's the reason I do it like that so site speed checklist so let's try to get some Sensational headlines you know top five things you Need to avoid when top five things that slow down your landing page and ruin its performance you know checklist so if I was let's go to my canva here and let's just go to

like let's actually I wasn't planning on doing this but let's do it in the sense that we're actually making these ads So we do something like this and I like the notepad thing because it's very it's very easy to get started there's no design really it's all copy based so you can text or you can try a book bunch of different ideas at the same time and I'm not going to do this for every single lead magnet on here but I will for the biggest one so I might do something like a headline these eight

things were slowing down my landing page and ruining its Performance or something like that it's always an option because it's how you sell it in the headline that or and the ad that matters checklist of things to avoid check list with seven things to implement check of eight things that slow down your eight things things to avoid that slow down I have to think about how I would Do this seven things you need to implement right now how site speed affects conversion rate and then I would do something like this make sure your site never

gets slowed down again or something like that people have increased their conversion rate 10% 10 to 15% by implementing this it's definitely one of the worst misspellings of the word implementing I've ever seen but it is what it is you'd have to increase conversion rate 10 to 15% cuz you want to in this kind of a head you don't want to just you want to make it space like this for a reason this is basically an Apple notes template that um need to stop doing so you do something like this and you might have you

know five different headlines because you don't Really know what's going to be the best way that people responded to it and so these four like bullet points and sign up now actually let's put You Know download now instead of a sign up now but you'd never really know like what people are going to respond to the best so when I'm first launching a lead magnet like this I typically am going to make five different headlines and I'm Just showing you this one time not going to do it for every Le in this video my Shopify

conversion rate increased 133% overnight after downloading this checklist but free in there too if you're going to make claims like that you probably got to put it in Brackets just because then it's not really claim in the same degree let's take this free because we just we want to make it on one line like That or three lines like that just for spacing and readability issues cuz readability letters here too download this free site speed checklist which increase your conversion rate 10 to 15% see what I'm doing here though it's the point is not to

say download my sight speed checklist it's the result that you're trying to get for them so like you could even take this a bit further and maybe I should Have done that is like why like ask yourself why like what do these lead magets do instead it's one thing to just say they do X Y and Z you have a setup guide but why do they do this the purpose of sight speed is to increase conversion rate because slow sight speed equals lower conversion rate higher sight speed equals higher conversion rate the above the full

design is higher conversion rate the offer is higher conversion rate And average order value you'll notice a theme here because this is the nature of well conversion rate optimization and landing pages higher conversion rate ah so like maybe you need to do this as part of it if you're doing this because that will give clarity as to what you should promote in it of course landing pages the main thing is to do is to increase conversion rate and lower Their ad cost because the conversion rate is higher so maybe and if I should have done

this because it's a good idea now I didn't think of it before is to have a step in here like why like what this the purpose of the leag magnet and then that will give you clarity as to what you need to promote in the ad so lower faster faster sight speed equals lower C customer acquisition cost download this free Checklist or something like that and you're probably going to strike out with a lot of these headlines and ads at the start that's why I like the no pad ads because you can just make tons

of different copy variations quickly and then find which ones work and then make a really nicer designed ad but don't think too much about what you're doing here a matter of make it as good as you can but don't worry too much my slow sight speed was ruining my Conversion rate until I found this checklist something like that so this an example of like I just wanted to show you I'm not going to do it for all of the examples in this but I just wanted to show you like it doesn't matter how valuable it

is how actionable it is how readable it is if it sounds lame is not focused on a benefit in the ad or content and no one downloads it so it's very important part of this process that I wanted to go over so let's review what we got so far we have you know where the lead magnets come into play generate more leads move them further down the funnel get them on our email list we've done the what like what are lead magnets so far and like why you need them two different scenarios we've got in

more in depth on why you need them and the process and examples of how it is we just did some examples and I'm not going To do any more I just did the example of the ad and you just make a landing page you don't need to make it crazy um a lot of people will just have crazy long landing pages like even this here is not necessary you can just have a landing page that's basically like this and that's it very simple just build it on web flow or clickfunnels or whatever and then we've

gone over the ads and like why you need to focus on a benefit which should seem obvious but Tons of ads don't so now let's wrap it up here because I have wanting to show you that I actually do this I've showed you a little bit but you see the original one there's only nine lead magnets and that's just to get the point across that you have to make multiple like nine could be nine could be six could be five however many problems there are that's how many you are for a,x leads we have 12

lead magnets and I kind of extended The photo here to show you what I mean because to implement the a000x leite system what are the different problems or parts or steps there's paid ads of course content there's cold email there's a newsletter there's prospecting there's Partnerships there's conversion mechanis Ms which are these there's standards because you have to have pretty good standards habits that kind of stuff to be able to implement this there's training for your employees There's creating all these different offers there's creating lead magnets up here and of course to get it all

done you have to be productive so these are the main problems that they need to know more information about or systems they need to implement and that's what my lead magnets for a THX leads are so you see here is the proof of course the highlevel training the newsletter the lead magnets the prospecting strategy the partnership strategy offers Standards and culture productivity system Cod email conversion mechanisms content and paid ads so I have a document that houses them all but if you clicked on all of these links of course you'd be taking to the individual

ones I'm not really going to do that because that would probably crash my video just because they're all like huge file sizes because they're so long but can take my word for it so that is why we need to see I just have four open and it's on Almost SL in my computer now so to go back to the picture the lead magnets are super important because without the lead magnets the top of funnel traffic does not become email subscribers and without becoming email subscribers we have no way to push them to down funnel bigger

your email list gets the more money you're going to make there's virtually no exceptions to that rule I'm sure one every million people don't make more money as their email list grows but the Other 999,999 D so it's very very important and if you're struggling with leads this is going to be the reason why when you do this you're going to get more leads than ever before of course and it's really good if people download multiple lead magnets because that's like multiple micro commitments to you they're going to trust you more they're spending more time

with you even if that time is reading your lead magnets and It's also going to capture different parts of the market for example like I said before some people just don't have problems with setting up their camera and mic in that YouTube example they already did it some people might not have a problem with sight speed like that we went over in this example with the ad so if we only have one lead magnet we're missing out on a lot of the market so make as many lead Ms as you can make them good valuable

actionable And readable and you're going to Simply get more leads than you ever got before and that's just the almost no exception to that rule so I hope this video was valuable and I'll see you in the next one be a very long YouTube video on exactly how you would make content for your personal brand in service of your business so how to get clients with it it's not going to be a video on how to make prank videos or make viral shorts this is how you would make content if You have a service-based business

to attract clients to it so before we get started I also have some trainings and stuff in the description so if you think this is a good video you're probably going to like those training so just check out those links so we got to take a look at our big picture here our entire marketing funnel so this is our entire marketing funnel or it would be if you are in the a X leads program and content is right at the top as one of The four main ways you can get clients so we can kind

of think of content as important for three different things you could of course Drive traffic and get awareness make people know who you are with content it's very important as well to you know as a conversion tool there's people who might know about you but are on the fence or undecided and then they watch or read a bunch of your content and they eventually take the leap and they buy whatever it is you're selling And then third it's also important for your current clients this is one that not a lot of people realize posting content

with your current clients they're going to see it if they follow you they're GNA begin to understand why you're doing what you're doing they're going to become more bought in so to speak give you less attitude doubt you less less likely to churn so it's important for three different parts of our entire marketing funnel if we want To talk about it like that so let's go down here it's going to be very very important to become that go-to guy or go-to girl in whatever Niche you're in if you're not going to post content it's gonna

be hard to be the leader in that it's just the way it is we don't need to debate it or fight it it's just like gravity if you throw something in the air it's going to come down same thing here if you want to be the best if you want to be the go-to person you're gonna Have to post content and content is very important because whoever in large part posts the best content builds the best personal brand will make the most money while people who don't do that will fight for the scraps so hopefully

that is a compelling enough reason content is very important to post as well because it makes the other client acquisition methods more effective for example if you posted on Twitter Instagram YouTube Tik Tok LinkedIn for a year and then you cold emailed someone and they were a follower of yours or something like that much more likely you're going to get a response in general and much much much more likely that response is going to be a positive one as opposed to just if you didn't have any content you just started cold emailing people similar to

that if you're running paid ads and they see your ad click on your profile and it's bare much less likely to trust you Follow you you know become an email subscriber than if you have a bunch of stuff on your profile so it's important to get the eyeballs get the attention convert people retain your clients and then I guess it also makes the other ones more effective so that's four compelling reasons to do this in my opinion so I'm going to show you the exact content strategy to use to actually get all of this done

every single day every single week every Single month every single year in 30 minutes maybe an hour and how to actually do it properly before we do that it's very important to understand that businessto business selling services just a much smaller Market people aren't going to view that kind of stuff the similar the same way they're going to view a Mr Beast video no one is going to be scrolling through their phone at 3:00 a.m. and watch an you know 45 minute extremely in-depth technical Video about how to do something with web development like they're

good people don't just they just don't do that right they're going to be watching cat videos or some other so getting one high quality B2B view is like similar to getting 500 or a thousand views for like that are purely entertainment videos or prank videos or something like that so the point of this is to understand that so you don't get discouraged if you're not getting you know 15 million views on A YouTube video you made and you're only getting a hundred the right people are going to find it just focus on making good content

for Instagram Twitter Youtube Tik Tok and Linkedin first and foremost and if you focus on that and you don't get discouraged and you do it for a very extended period of time the right people are going to find you you just have to be confident in that so let's get into it because it's a two-part situation here I'm first I'm Going to do how to actually come up with these ideas that are not only you know volume of ideas you need to post every day to keep up but also to like what to post about

because those are two very important things to get right and then after that I'm going to show you how to speed up this process and ensure you post on every single platform so let's scroll over and let's get to the very start it all starts with Twitter Twitter is great for business it's a great place To post and just figure out what works and what's not and practice your writing skills and network if you're not on there I think you should because there's lots of people on there that are in business so for this video

because we got to pick something we're gonna choose a YouTube growth agency as the example so this hypothetical growth agency will do things like editing and and promoting and growing your YouTube channel Channel or someone's YouTube channel maybe their Whatever it doesn't really matter right so how do we grow this YouTube channel agency with content so essentially what we want to do is make content that attracts people to hire our agency presumably for them to make more money with their business by making YouTube videos and attracting clients so it all starts with Twitter let's get

right into it now it all starts with Twitter and here is what you are going to to do you're going to post three single tweets Per day and a single tweet is probably what you would expect when you are thinking about Twitter or you hear Twitter or whatever a thread is if you don't know it's like a collection of single tweets you can only Post 280 characters per tweet but if you want to do more than that you can like schedule them all at once together to make what's called a thread you're going to be

doing three of these per week you're going to make three pictures or Images or stuff to clarify your point like this would be you don't have to do something like that but like this is a very good image this would be an example of a graphic for a Twitter strategy or this even you're G to do one video per week and post it on Twitter and you're G to do one promotional post per day so a promotional post is like actually plugging your service or like saying you know we don't just want if we just

keep tweeting valuable stuff That's great that'll get us followers but we need to sell those people because we pay for our bills our mortgage our rent our cars our food our family with money not with followers right so it's very important so what we want to do and the basis of our content strategy is we want to take our main service in this case this YouTube growth agency we want to break it down into a bunch of subcategories that are basically the big objections or hurdles or problems with Our service so I'm going to do

this and show you what it means so to succeed on YouTube you have to have a great idea you have to have good thumbnail you have to have a script right presumably you have to do editing you have to set up your camera plus lighting plus mic properly you have to set channel set up your channel properly you have to learn how to write a title you need to learn how to write a description and you need to learn how to Do YouTube SEO because the better your YouTube search engine optimization is the more views

you will naturally get so these categories there's nine of them in this example probably represent the nine biggest hurdles or objections that have to do with starting a a YouTube channel so let me just pull it up on my screen here I got some other stuff right here so when someone's starting a YouTube channel like in the example we're doing let's wait for this to load like these Are the problems with starting it how do I set up the camera how do I make good titles how do I make good thumbnails how do I do

SEO is this set up right is it a good description I don't have any ideas Etc right so the thing that we need to keep in mind is these are all very real objections that if every single one of them isn't solved not just one or two like they're not buying your YouTube service so they think it's hard you are the expert in this case like you are the One who operates this hypothetical YouTube growth agency you know how to solve all these problems so we need to make content and Lead magnets that kind of

overcome and address all of the objections and problems and things they need to know so that when we do this properly when we do a good enough job hiring us just becomes natural if we just focus on like in this example creating a lead magnet writing content that you know how do I we might have Solved the how do I set up the camera and lighting and microphone problem but these problems all still exist and therefore they're not hiring us they're wondering who could help them with all of these other problems they still have in

this case they probably won't even remember our name they're going to just go to someone else how do you do all these things it's easy they can show you so we need to really keep in mind like this is how it works unless we do all Unless we overcome and address and help them with every single one of these problems they're not going to hire us and it's not so much like people with this kind of get concerned if you will like if I give all the answers away they don't need to hire me and

that's definitely not true almost whatsoever in most cases like they're running their business they don't have time to do all of this stuff they don't want to do it themselves they just want to know that You know how to do it yourself and if you can prove that like this they might as well just hire you I might as well just hire this guy or this girl so let's get back to it so that is what we are really doing with all of this content and I'm just gonna put some arrows here so we know

what we're doing you know you love some organization so all of our content should be about like solving these objections so unless you're like this Things this sounds fine right but unless you're a real professional full-time content creator like this seems like a lot so how do you do this the number one way to do this is going to be you have the categories that's the number one thing but then now we have the categories brainstorm 20 to 40 ideas or let's go FAQs to do with each category so let's move this over because I'm

gonna do something else thereafter But we want to brainstorm 20 to 40 FAQs like with for each of these nine categories in this case because what we'll do there is like that is essentially how we're going to solve the objections there's going to be the same few subcategories of the subcategory like how do I come up with ideas how do I know if idea is good Etc and we just want to answer that FAQ if you will with as many different ways as possible so to brainstorm all of these FAQs we want to Do three

different things here so let me just organize it a bit we want to first use our brain and a common sense like that is crazy I know but that's going to be the first thing we want to do the second we want to do is use chat GPT which I'll show you how to do that and the third thing we want to do is go on Kora because Kora is a basically like a website where people can answer or ask questions and answer them so instead of trying to brainstorm all of these we can Just

go to the source and you know find out the answers for ourselves so for our brain of course and we probably want to get these in like a Google doc so you'd have a Google doc of let's go all of these subcategories so let's call it FAQs here so faq's and let's make that s smaller just because just because just because I don't need to explain myself to you just because so what we want to do here is we Have our subcategories let's maybe get a little checkbox action going on so idea script lighting mic

camera what were the other ones SEO title description setup or the other ones I'm all already forgetting editing and SEO editing so how many is that that's missing one I believe we're missing one ah thumbnail so we have our categories here now like let's keep it bold but let's Also so we want to do let's see what is that that is 8 9 10 11 12 13 14 15 16 17 18 19 20 so we want to basically have it like this where we can have space for all of these FAQs I just ruined it

completely classic so you'd have to do these one at a time but we'll have you know actually rainstorm FAQs like we have nine categories here times 20 FAQs I don't need a calculator for that I'm just showing you and proving it but that's 180 ideas for content and that's like you could post all of those you know five to seven of those for a month let's just say six per day on average 180 ideas that's your content for an entire month and then you can just recycle that same ideas because people aren't going to see

it people aren't going to remember and if they do see it and they do remember repetition is still important so let's go here so let's just do a couple with our brain How do I come up with content ideas that would be like an FAQ that this video solves how do I know if an idea is good should I copy my competitors's ideas let's unbold this if that's a word what be another one should I post the same idea multiple times how do I know what my ideal clients want to see that is an example

of your brain how long should a script Be how strictly Should I stick to the script How can I I be reading the script while looking natural at the same time kind of teleprompter action going on there so these are examples of using your brain to actually do this and definitely use your brain first and come up with as many ideas as you possibly can here's like what type of light should I get what type of Microphone should I get what type of camera should I get how do I set these three things up Etc

right so now I'm not gonna spend any more time doing this this is to show you an example but what I'm going to do is go into chat GPT and kind of do it like what are some FAQs that have to do with writing a YouTube script you could ask for 50 you could ask for 100 you could not ask for any and it will should have been more Specific let's go what are 50 FAQs don't explain them just show me the FAQ there we go there we go like here's another way to get it

we could get tons and tons and tons of stuff just like this a good thing to ask um and it kind of depends on like what you doing but you can ask it for certain certain categories certain objections that kind of stuff is like it's very Good to ask it what are some self-limiting beliefs that have to do with whatever the category is it doesn't work all the time but it can be be very very good so let's just wait for it to go here and then we'll ask it the self-limiting beliefs to see if

we are doing it so this is like pretty decent I'm not creative enough to write an engaging script that's a very real objection very real thing that you need to convince them they are you might make An entire Twitter Thread about that or a video about that no one will find my content interesting my ideas are too basic and common I'm not funny or entertaining enough my script writing is too slow I can't write well under pressure within deadlines like these are this is a situation where these self-limiting beliefs do get a very very strong

you know outputs from chat GPT with very little effort so there we go now let's go to Quora YouTube let's just go YouTube just to show you so instead of you know relying on chat gbt or using your own brain you could just actually go on to quora type in YouTube script because to stay in line with what we are currently talking about in this example wait for it to load H that's weird it's kind of ruining my video here but let's just go back to YouTube and say like here are some of the here

are someone like PE these are Questions that people are asking and these are like huge like 1500 answers let alone how many views let alone how many Etc so these are very real answers that you could take like you could use these questions that people are actively asking and use them for your video that's so those are the three ways that we'll really get you know all of these stuff so we want to brainstorm and make a document 20 to 40 Different 20 to 40 different um FAQs and then our entire content strategy just becomes

answering these FAQs so we do you know five to seven tweets per day you include the single tweet the promotional tweet the video the graphics and threads and that is going to be like how we come up with ideas for Content how we post content and that kind of stuff so I'm going to go to my hype Fury here which is the tool I Ed to schedule Twitter posts and I'm to show you like these are my posts that go out every day so my categories my main objections are paid ads content Outreach Partnerships lead

magnets conversion mechanism offers and websites and I have my 20 40 100 however many tweets scheduled based on all of the FAQs so you see 20 tweets posted for all of these and some or less I work on it every day and these will go out at that time and you want all of your tweets to go out on the same day to keep in line With the same subject like like two scenarios for someone sees my payad tweet they're very interested in I don't want to wait until the next day to post the paid

ad tweet I want to just keep hammering the paid ad tweets that day because they're more likely to see my posts with the algorithm they're interested in that they might have followed me and be on my profile so they want to see more of the same thing versus if I said like every day I'm G to Do one PID ad One content one Outreach one partnership one lead magnet one conversion mechanism one off for one website so that's just something hype Fury is this tool if you want to use it it's pretty good so let's

go down here you know 20 to 40 FAQs for each let's just make some lines here I won't make all the lines maybe I will make all the lines just to keep it nice and keep it Kind of like a stepbystep situation we got going on here so you make 20 to 40 FAQs about the how to come up with ideas how to come up with like how to do thumbnails how to do scripts how to do editing how to do like set up your camera lighting stuff how to set up your channel title description

SEO hopefully at this point you get the gist of that so 20 to 40 FAQs for each make content answering all the FAQs now you don't have To you don't have to do this like literally like put the FAQ at the top of your Tweet and then answer it you can just you know have a little finesse or just you know use different tactics like storytelling like that kind of stuff so you're going to be doing you know there's going to be 20 or what is that 180 to 360 FAQs and you can reuse re

Cycle and then repurpose those kind of might sound like the same thing but this is my video and I will call them what I want so that's what we're going to do so like let's recap here we're making a hypothetical YouTube growth agency we've come up with some ideas here we can just have tons of different ideas with chat GPT if we really wanted to so these are the script ones so let me just let me just delete this Quick just to show you like you don't really have to use your brain at all if

you don't want to that's copy and pasted a little big in there but that's okay I will un unbold it make it not bold whatever you want to call it so here are all of my FAQs now so now I could just literally go through this list if I wanted to and just okay I made a tweet oh check off I made that tweet check off check off check off but you do this for all of these things on the particular Day right so now I would consider like how we're going to come up with

ideas and the strategy we're going to use in terms of our subcategories and answering the FAQs I would feel like I've done a good job of explaining those so far but now I'm going to get into the second half of the video how do you how would you like repurpose this how would you speed this up because we don't want to this this could take a decent amount of time we Don't want to be doing that for every single platform right so let's get back to it so we've we're at content we've you know Instagram

Twitter Youtube Tik Tok and Linkedin we want to post on all of these platforms but we just went over Twitter for now so let's go Twitter posts 5 to seven per day with a combination of our single tweets our video our promotional our graphics and our threads so five to seven tweets per day so what we're going To do is take these exact tweets and we're going to turn them into carousels to post on Instagram and LinkedIn because carousels are the most popular type of format on those platforms and we can get better bang for

our buck if we Post in the most popular format why would we make it hard on ourselves right then we're going to go into our hype Fury or whatever and we're going to go to our analytics and we're going to sort all of Our tweets by number of likes and then we're g to make we're g to take the the best like the best Tweets the tweets that get the most likes slash engagement Etc and we're going to use those as the basis for our short form content our reals our Tik Tok and our YouTube

shorts so we might post once if we're posting five to seven per day on Twitter and then LinkedIn and Instagram with the carousels we might take the best Performing one of the day and turn it into a short form video and post it on reals Tik Tok and YouTube shorts so we this would take some time maybe 30 minutes per day but we can hire a very cheap virtual assistant or someone on Fiverr to do this for probably $5 a day maybe less and we'll have that covered once we know what the the subject that

people want to hear is like we can film this video in five minutes or less and post it ourselves and then We're gonna also do the same thing we did there with the best performers and we're going to turn that into a newsletter so a newsletter if like your email list what you send to people long form written content so we want to do that as well because the more we send a newsletter the more clients we're going to get email marketing is the number one most effective tool to con ads and your Outreach and

stuff like that but once they're on the list email Marketing newsletter is the most valuable one and then we're going to use that newsletter as the basis of a script for a long form YouTube video so as you can see this might have taken 30 minutes but we can hire someone to do this and for $5 doll a day maybe less we take the best idea that we have the most engagement what people are responding to instead of guessing and turn that into a 60- second or less video not going to take very long and

then we use the Best thing too and write a 400 maybe 500 a thw newsletter based on that shouldn't take too long if you are an expert in what you're selling and then we're going to use that as that newsletter as the basist as the basis for a script on our YouTube video so you can post all of these in 30 minutes to an hour per day and you just gota like three things do it consistently don't get discouraged based on likes or view count it doesn't really matter for B2B like if you get 500

views on a YouTube video you're going to get a client or two and then the third is get help like if you are if you're turning all of these into carousels yourself either use a software or get some help like you could get some help writing the outline of the newsletter and then you can do it like that's going to cost another $ Five Doll a day and then you know use an app to edit the short form like subtitles don't we have to focus on making great content First and foremost not editing tools until

you've posted like a thousand short form videos and written like a thousand tweets never hire or even get help you got to learn to do this yourself and editing is going to mask like if you're using editing to increase watch time and engagement and retention on this kind of stuff which are usually what people refer to those as like as like the metrics you are developing sloppy habits People should be watching and reading your content because it's good and it solves a problem for them not because of some editing hacks that have taking over their

goldfish brain so to recap because this video is going to be over in just a couple minutes content is very important to get new people to learn about us to convert people who already know about us to retain clients because there'll be more m in and makes paid ads Outreach ands more effective it's very important You're gonna have a very hard time becoming the guy or the girl in your Niche if you don't post content the person who post the best content is going to make the majority of the money well everybody who doesn't is

going to be fighting it all starts with Twitter want to post based on this schedule every day and every week you want to come up with the six to nine subcategories which represent the major Objections groups of objections so in this hypothetical YouTube growth agency coming up with ideas a thumbnail writing a script editing camera lighting Channel setup title description SEO are going to be the main groups buckets of objections and we're going to use our brain and cor to come up with 20 to 40 FAQs for each and our entire content strategy is to

make content answering the FAQs until there's no more FAQs there's no more objections they're just GNA hire us and this could take one day 30 days 60 days a year doesn't matter you just got to St consistent we want to reuse recycle and repurpose all of these things we post on Twitter to other platforms so we don't have to make original content for every single plat turn our tweets into in into carousels for Instagram and Linkedin take the tweet that got the most likes and make a short form content about it take the tweet that

got the most likes and make a Newsletter about it and then use that newsletter as a a newsletter of course but also the script for a long form video so if you made it to this point video glad congratulations you want to subscribe to me I'll be obviously want to check out the description to see all of the downloads that are in there and you can download and take advantage of them and if you are looking to generate more leads and looking to hire someone to help you do so check out my company ATX leads.com

and I will see you in the next one thank you hello there it is Matt with a th X leads and this video is going to be probably a pretty long paid ad training video exactly how to run paid ads and to make it actually work because there's lots of content and there's lots of people who talk about it but doesn't really work for them so this is not going to be an e-commerce video this is strictly going to be leg gen for any kind of service mostly focused on B2B services but this will work

for absolutely everyone so let's get into the video in every kind of business there's there's going to be four main problems and then maybe sometimes a fifth bonus problem no one knows who you are or not enough people know who you are you don't generate enough leads you don't all of your clients are from referrals meaning you don't generate any of your own clients you just kind of sit there and Wait for people to give you clients referrals are good but relying on only referrals is dangerous let's just say and then 99% of leads are

unqualified so that means they can't afford it they're not a good fit so so if you generate 100 leads through paid ads 99 are unqualified so I'll show you how to fix this problem so this is what our marketing funnel should look like and paid ads are at the very top let's get a color here Paid ads are very at the very top as one of our top of funnel ways to drive traffic if you've ever heard that term with content Outreach and Partnerships being the other ones so it's very important that we're running paid

ads that we have a compl complete funnel if we're missing like this is kind of how it goes our top of funnel drives traffic our middle of funnel lead magnets capture leads and then our bottom of funnel conversion mechanisms schedule Calls to where they are going to buy or not buy so this is kind of how it works here we have our top of funnel paid ads purposes to drive traffic middle of funnel we have our lead magnets and their purpose is to overcome objections and capture leads our thank you page and our email flows

promote our offer and bridge the gap between the top of funnel and the bottom of funnel and then at bottom of funnel we have our different conversion mechanisms we have our Webinars our live workshops our newsletters our community our appointment center and so on so the purpose of these are to enrich the data I'll talk about that later qualify the leads and book calls and then people are when they go through this stuff they're going to be either qualified or unqualified and they're going to get on a sales call and that's basically how it works

if we want to split it into top of funnel middle of funnel and bottom of The funnel very important that we have all of those like I said or it just is not going to work so let's go up here paid ads where do our paid ads go it looks like our paid ads have two directions so I'm going to go over the four main types of funnels that you really can make in Leen this is an example of what does not work like lots of people people like it sounds ridiculous because no one will

see a pit ad and Buy recurring Facebook monthly Facebook management for $7,000 off like a stripe checkout link it just doesn't happen but a lot of people will run their ads as if it does happen like that and if that's you I'm sure you can tell it's not working and I guess that's why you're on this video so there's four main types of funnels that are kind of out of the out of like off the shelf out of the you know very easy Frameworks to follow and understand and these are the four Types of funnels

that a beginner would probably start with and when I say beginner like beginner at paid ads you can be successful you can do like lots of Revenue but if you're not getting clients consistently each month through paid ads you are a beginner at paid ads and you just have to put the ego aside that's people's biggest problem they think they're too smart to learn even if they're successful in other areas of marketing and client acquisition if you Are not getting clients right now through paid ads you are a beginner and that's fine just treat yourself

as such because then you can learn so we have a webinar funnel is the first one and this is a very good type of funnel where if you have a specific training or case study or presentation that you show them to convince them to buy from you a webinar funnel is a great bet a newsletter funnel if you have a very high price service with a long s cycle Like let's say you sell something that costs like a 100,000 or 200,000 or even more takes like the the decisionmaking process includes multiple people a long time

so you might send them get them on a newsletter send them a newsletter three to five times per week keep educating them keep building a relationship with them through this newsletter until the point where they feel comfortable to buy from you another like another instance where a newsletter Funnel might make sense is let's say you're like a plumber or a personal injury lawyer where something that they only like contact you in an emergency situation like when they need it no one just no one is gonna join a plumbing group or watch a plumbing vssl or

webinar or something like that right so if like you would might if you're a plumber you might make a newsletter about your city or something and your promotion and your name and face and Phone number is in every issue so three months down the line or six months or or 12 months or 5 years or 10 years down the line they've read your newsletter so many times they know you are the plumber that they should contact so instead of asking for someone who if they know anyone or going to Google they just know and remember

that you are a plumber like that's another situation where this would be pretty good A group funnel is this is a good one where like let's say You're a sales trainer or something where someone like you sell a sales training for 10K hypothetically this is like a group funnel is very good where they need to see some results for themselves before they're fully trusting you so you might get them into a group offer them feedback offer them like tips that they can try in their sales job or whatever they do and then when they see

those work like then they'll trust you like This is a good type of funnel to turn that like for that situation and then there's a paid product funnel and this is the one that I always recommend beginners start with and that could be like you're just starting your business or you're a beginner at paid ads remember ego thing and i' recommend this because it's the most the less nuanced the less technical one where this is a lot like selling an e-commerce product where you have a digital product ranges From10 to $100 you run an add

to it they buy it and then you try you might have other digital products that are in upsell so we want to get over $100 aov which stands for average order value which is like the average checkout like value so the key here is of course like if you have your service you want to have a frontend or info product or low ticket product this goes by many names that is a natural relation to your main service in a previous agency that I had I sold landing pages right that was my main service or main

services so my front-end product was 100 landing page templates for $97 so I would you know that's a appealing to everybody from a beginner to even a established brand founder might buy that because it's just good value where those are built in canva and figma where they could just edit them themselves so that would be an example of something that kind of naturally goes Together and then the point of this is you it's going to be hard to sell $7,000 a month Facebook ads off an ad right that doesn't make sense it doesn't work like

that but you could sell you know 100 templates and then they're have you reach out to them because you know they have a credit card they're willing to spend money you know their name and phone number and stuff and then you can reach out to them to try to sell them your main product or service later so That's like how that would work so let's go into let's go back to this because you'll notice that the type of funnels here are all here webinar vsl a live Workshop is the same as a webinar just live

instead of pre-recorded you have the newsletter fun funnel and a community which is the group funnel and then you have an appointment setter which I will talk about later so basically what we need to talk about before we move on is our lead Magnets How do we get from here down to here right it's going through the lead magnets it's going through the thank you page and email flows if you remember we we talked about the types of funnels which are mostly going to be the bottom of funnel and we talked about top of funnel

paid ads that drive traffic but we need to put the middle of the funnel here or it would be like building a skyscraper that's 100 stories you build the first 35 33 stories and Then the last 33 stories that doesn't make sense right that wouldn't work because you need the 33 stories in between so lead magnets here and I drew some pictures down here for them so your lead magnets what you should do is you want to brainstorm the top six 9 12 however many problems or objections that there are with your service then you

want to make lead magnets which are free checklists guides tutorials Master Class any PDF free Value that teaches them to solve these problems let's go an example that I made here is a hypothetical YouTube editing agency where you know you edit videos to get people more views and more views makes them more money like that's the problem that's the gist of it there's very real problems with starting a YouTube channel they have to know how to set up their Lights and Camera and microphone how do they make good titles how do I make good thumbnails

how do I Do YouTube SEO maximize watch time blah blah blah blah blah blah blah how do I you know make good scripts how do I come up with ideas I don't like how I talk sound and talk it's very difficult for them right it's hard so that is like the objections the resistance they have to starting a YouTube and channel in general and by extension buying your service now you as the person like presumably you know how to solve all these problems you should Be good at what you're selling right you know how to

solve all of these things so what you'd want to do is make a lead magnet a type of free value let's just call it PDF for this for our purposes here that solves every single one of these problems for them you can think of it as overcoming objections at scale because when you only have one or two leads a week or a month you can talk to them like solve these objections but when you're doing hundreds of leads a Weak or thousands of leads are weak or however tens of thousands you don't have time to

just go back and forth anymore so you have to overcome objections at scale automatically using your lead magnets so we want to make a lead magnet for every single one so that eventually just then all of their fears all of their objections all of their problems all of their worries are solved so it just becomes natural okay I might as well just hire this guy guy or a girl They've already solved all my problems I a lot of people will think like when you make these lead magnets you want you're like if if you give

them all the answers they have no reason to hire you when in reality like that is the opposite of how it works a business owner let's just call him an agency owner does not have time or desire to make titles or thumbnails or come up with scripts or come up with good videos or set up their stuff or learn they're busy like they Just want to know that you know what you're doing and if you can convince them that you know what you're doing with all these lead magnets then they will hire you and that

is how it works in reality so if that was kind of a thought or worry you had hopefully that puts that worry to rest and then you'll notice like that we have tons of different lead magnets here why would we need tons of different lead magnets because if we only make one lead magnet Like a lot of people do we solve the first problem but all of these other problems still exist and because these problems still exist you know they are not buying your service they're wondering who can help them solve these other problems you're

not going to get any Goodwill or respect if you just solve one of their problems and when they download one lead magnet from you they're probably not even going to remember your name they're just going to See it and move on but if they download all of these lead magnets and they solve and you solve all of their problems like that you can bet that they're going to remember you and probably hire you so that is the danger of only making one lead magnet and why that's not good enough the second kind of sub reason

with this is let's say you made this lead magnet that helped them solve up their like or set up their camera and their microphone and their lighting There's also going to be a certain percentage of the market who does not struggle with this they already have that covered they either know how to do that or they watched a video or someone showed them already so if you're only advertising this lead magnet you're missing a large percentage of the target Market who does not struggle with this problem if that makes sense so they're just not going

to download it you're not going to capture those Leads when you do it like this and you only have one lead magnet the they're wondering who can help you with this they're going to look for someone else your competitor and your competitor is going to do what you should have done and help them solve all of their problems so let's go back to the top because hopefully that makes sense for what to do with these lead magnets and why we need them and then if you're wondering like okay that's great what do I put in

it we want to follow three rules a formula V value actionable readable so when you make your lead magnet it's going to be free but it should be so good that if you ask yourself would you pay $50 for this lead Magnet or maybe you asked some friends and hopefully you have some honest friends the answer should be yes if it's not we might want to make it better in each lead magnet we also should have a plan for them to implement some sort of You know tip or plan or value within the first 24

hours like we have to in many ways like we want them to implement a little advice even if it's just a small amount from each one because that's gonna get them some quick wins and prove to them that we know what we're talking about and that makes them more likely to hire us and then readable doesn't matter how valuable or how actionable it is if it's just a wall of text not readable at all so we want to have one idea per Slide and one image per slide or you could replace the word slide with

headline so an example of this is one of my lead magnets here like you can see in each and every single one there is a one one headline one idea and one image there's not five different ideas and five different images in each slide it's very much more readable the difference in readability is like a th to one and again it doesn't matter how valuable or actionable it is if they're not reading It so keep this in mind when you are creating these lead magnets so let's go back to the top because we have our

we've know what lead magnets are we know what our conversion mechanisms are we know the purpose of this is to you know see who's qualified and who's not and to make money and we know our funnels and we've kind of seen where these funnels can be in the grand scheme of things we kind of looked at our middle of funnel and know what we Need to do for our lead magnet so let's put this into action with your webinar with your live workshop with your newsletter with your community funnels your ads will always be to

to lead magnets on your front end so let me just draw this just so we all are looking at the same thing here try to draw it a little faster so your ads are all to lead magnets so I've opened a few of my own lead magnets here just to show you so I Have you know a bunch of lead magnets and such for my my offer my service and my service you can check it out in the description there's going to be you know you can download some trainings you can see the first month

of my program free here's how you can learn about it and buy if you want to give me money to help you and then here's you can see the first month for free so this is just my service so my lead magnets Around the service solve the problems and objections with buying the service which so I'm promoting my service because I like money and I want you to buy it but I'm also showing you like because all my lead magnets are around that service so I have my landing page for each that gets an email

so let me just put my own let's put a fake email in here just because I don't want to receive my own emails so they've clicked my ad they've Got through my lead magnet so we can signify and this would be my thank you page if you'll notice like the thank you page promotes my webinar we could go webinar live Workshop depending on what I do here and my email flows would do that as well so this is the type of funnel I'm using and the type of funnel that you are in right now as

a proof of concept you might have got here from ads but you might have seen my instag stagram or Twitter or YouTube content or Tik Tok or LinkedIn content and you might be in it that way this the nice thing about it is with paid ads and content the flow is the same so by building your paid out lead magnets and flow you're kind of building your content Flow by default so this is likely the path you have taken like right now let's say YouTube to lead magnet to thank you page to email flow and

then you are you know here right now if you're watching this on a webinar you Might be watching this on YouTube and then you know you go somewhere else that's fine but I'm just showing you like how this works in reality but I might also be running a let's go over here I might be running a different funnel I might be running a community or group funnel and it would look something like this and I'm going to show you all of these things in like real examples of how they work in the real world so

you're not just thinking that I'm making This up or I'm just doing some random stuff on a screen maybe I go through a different lead magnet and now I'm in the newsletter funnel like there's all different choices or maybe and this is an example of like those three those three um funnels go through lead magnets your paid ad funnel will not go through a lead magnet it will go over here through to your products but the important thing is like this process is just not to create work for ourselves or Just random like process eventually

is going to determine who's qualified and who's not to purchase our service so there's different methods to get there webinar product live Workshop newsletter Community SLG group but the end results like the end goal is the same it's how do we determine who's qualified or not qualified to buy our stuff so let's go through some examples of how this actually works in the real world so I've shown you the webinar and The live workshop on so I'm not going to do that again but let's do a newsletter one here so this is a pretty good

siiz marketing agency 180 people which probably like I don't know how much revenue but to be able to afford 180 people quite a bit so they use a newsletter funnel this agency owns direct to Consumer newsletter which is a pretty big newsletter in the Ecom D Toc space so they'll run ads to get you to sign up for this and in each newsletter They promotee the the company right so people like their newsletter like to receive their newsletter get value from it read it and then a percentage of them if are qualified are going to

submit a form or schedule a call or whatever so that's an example of how that one works let's go to some other ones here here's one where it's Taylor Welch if you are in the online marketing space you might know him I wouldn't say he's probably mainstream famous but is pretty Well known in the you know online marketing space so if you click on his ad you know you download his lead magnet now you're on his you know give me access to the group so let me just go through this just to show you how

it works I'm not going to use you know sorry to whoever phone number this is and now you are in his Facebook group and then just like I said with that earlier like you're on like webinar you download Lee magnet you're on the thank You page you sign up for the webinar newsletter you go to the thank you page make them aware of your offer three to five newsletters per week the group you're in the group now you post content you have people reaching out to people in the group you run retargeting ads email flows

all to eventually get them on a sales call like that's the point the paid product is you sell them the product make them aware of your offer and then you eventually get them on a Call so these are all examples of like how it works in the real worlds and then let me show you some good examples that I don't know if they're doing this but it could be a good you know good product or funnel to run like this is a an example of uh if your main service was like you do custom notion

implementations for companies to notion is like a like a Content app where you have all your files and stuffs that companies use so if you basically had That as a service you might do a low ticket a templated version of a notion where they buy it you break even on the front end as your intro offer and then upsell them to the full service later here's another one where it's kind of like these people do cro which stands for conversion rate optimization so that's like an 8 to 15K a month service very difficult or impossible

to sell in ads right but if they have they're selling a $7 like checklist here are some pre-made test to run and if they buy this and they find good experience with that and it works they might hire them to do it for them right so those are examples of paid products and how they work so let's do a few things because for this to fully make sense you know like the three problems here so the ads will kind of solve no one knowing who we are our lead magnets will capture the leads you know

kind of a byproduct of these two things Means you're going to get clients from cold traffic but what about the you know what about this one because that's not obvious so let's go to that right here because we're kind of at a stage now where we've gone through all of this showed you some examples but now we're at qualified versus unqualified and the problem that lots of people face is if they get a 100 leads or 100 subscribers with paid ads 99% are unqualified and kind of like I said Before there's nothing that you or

I or anyone else can do to change this it's like gravity you know we can't change gravity We Can't Fight Against Gravity we're not going to solve this problem but what we can do is make stuff around this problem that indirectly solves it see in this funnel the proper funnel that I help people make and I have for myself if people are unqualified they can go to we can sell them products we could refer them to someone who could do It for cheaper we could sell them a course we could sell them a program like

these are all things that we can do with this these 99 out of 100 people but the problem that most people face is like you know this stuff just doesn't exist for them like people who are unqualified 99 out of 100 people just stop here and that's the end for them and the one person who's qualified goes through the rest like normal like this is a very big problem for people and this is why like They suffer from this problem it's not that this is a problem per se like it's just a fact of life

it's more of a of a matter of they're not set up to handle this problem they don't have they are not able to refer to someone who can do it for cheaper and they can collect a fee they cannot they don't have a course to sell them they don't have a program to help them through it they don't have these low ticket front-end digital products so if you don't have these this Is a big problem but if you do have them like it's not really a problem at all you still have four other ways to

make money let's say and these are very very profitable Like You could argue with products and course and referrals and program like the only real cost is the payment processing fees so let's just call it 95% margin if you sell a thousand digital products for $100 over the course of a year this way that's almost $100,000 profit if you refer a 100 people a year and you get $1,000 each on average it's another 100,000 right if you sell a 100 copies of your course that cost $1,000 that's another 100,000 if you sell 25 you know

coaching programs that are you know 25 of them $4,000 each that's another $100,000 per year like you could see how this would add up and $400,000 a year profit is a lot you would it's not like your services where you got to hire people to do them these are kind of Automatic and passive but just just imagine like and it's not too hard to imagine because 99% of businesses don't maybe more like it doesn't exist the difference between these offers existing and not is the difference between solving this problem and a lot of the cases

the difference between these existing and not is whether or not you are successful with paid ads like you have to have this stuff if you're going to run paid ads at in any kind of Serious volume so what do we do now like we have solved all of these problems basically people are finding out who we are with PID ads we're getting leads we're as a byproduct of these things we are you know all of our clients are not coming from referrals anymore and by having these offers we have solved the unqualified problem but where

do we go from here like we still have to do a few things so you know next is going to our Website but before we do that I really want to talk about the email flows and the appointment seter because these two things in addition to everything else like they're all pieces of the puzzle and if we don't have pieces every piece of the puzzle we cannot complete the puzzle imagine having a even if we have like let's just say there's a hundred pieces of a Formula One car even if we one piece is missing

and we have 99 that car is not going to work properly it's The same thing here if you're have 99% of it it's not 99% is effective it's like 20% as effective so we got to go through this appointment setter or a sales development rep an SDR like all names for the same thing it's usually an employee or a contractor who's going to reach out to all of these people manually much greater percent chance you're going to qualify them and then if they are qualified get them on a call if you have an appointment center

so then The thing we want to do and like a very key part to our you know conversion mechanisms because up here when we're doing it we just want to get as many people on our email list as possible into our flows and learn about us so we only ask for the email subscribe right but that's not exactly useful useful you don't have enough information to call them you don't have their phone number you don't have their name their website so part of the thing you want to do with The conversion mechanisms is not only

do that like get them on it but ask for more information for example to sign up for my webinar you now you don't just have to put your email you got to put your name last name phone number website so now my appointment CER has a lot more information now they can call them email them Reach Out you know reference their website Etc score them from one to 10 on How likely they are versus if we didn't Have you know asked for this information in our conversion mechanisms that wouldn't be available and then furthermore if

we don't have an appointment setter we're just going to miss out on a lot of potential business because people might just not even it sounds crazy but a lot of time people don't even know your offer when you download this and even if they go through the whole thing they just don't know so your appointment cter Pro like Reaches out to them calls them texts them and kind of shows them your offer if they don't know and like you know get pushes them along moves them along to down the process where they are going to

go here so let's talk about the email flows because this is a very like it's not obvious to a lot of people what to do here and it's the difference between having this done right and not done right can be the difference between success and Failure so let's go over here to start out we have to get what is our messaging right we have to like essentially view ourselves as spewing some propaganda if you want to talk about it like that and that might sound a little grotesque but we don't have to lie or manipulate

but one of the things in propaganda is repetition we got to repeat our message many many times as quickly as possible so they Believe it is true and that is called the mere exposure effect also called the familiarity principle the more someone hears something the harder it becomes for them to disagree with it like one man's beliefs is another man's sales copy is unfortunately a very true thing in the in the world so you like when you hear people say like oh it takes seven times for someone to see something before they buy that's kind

of like a a lazily Applied idea from the mere exposure effect so when we're doing this we don't we're not lying to people right it's we things that we can do or already do as part of our service they should be believable and perfectly logical because if they're not we are going to sound like a an idiot and that is going to be sounding like an idiot is counterproductive to selling our service so here's an example of an e-commerce email marketing agency that Serves let's just say stores that do a million a year in Revenue

to $5 million a year so what you do and position yourself you know for Ecom stores who do one to five million a year who want to do 10 to 20 million a year these are the three things you need to do with your email marketing because email is not new it's not sexy it's 40 years old everybody doing a million to 5 million a year is going to have email set up so we can't sell them on the idea they need Email they know that they have that so we got to sell them on

you know one to four things like what do we want them to believe that they have to do with email marketing and then we position our service as solving a lot of these things so for example if because this is what I'm doing to you in some degree or people who join my stuff I want them to believe and it's not like I'm lying because this is actually like true I want them to believe the top four Problems that everyone has is you know no one knows who they are they don't get enough leads all

their clients come from referrals and 99% of leads are unqualified if I get you to believe this 1000x leads my program is the natural solution to this and that is a good example of what we're trying to do we're trying to get them to believe three things and let's not lie to them we don't this doesn't necessarily mean you do have to lie to them or manipulate Them they should be true and again believable and logical so if we get them to believe these three things then position ourselves as our email marketing service does all

these three things very likely to hire us right and we do that through this flow so when they opt in and we've done that before I'm not going to go back but they opt in for a lead magnet we have about 20 minutes of their full attention like they're never going to be More engaged with us or pay more attention to us than in these 20 minutes we want to take advantage of the mere exposure effect as much as we can and get them to read our point or our thing we're trying to get them

to believe six plus times in this 20 minutes because that makes it very difficult for them to challenge this if they hear it over and over it makes it's believable makes logical sense like why wouldn't they believe it right so our paid ad goes to Our opin and I'm going to show you that I do all of this so you're not just thinking that I'm randomly making this up because that is always my biggest not fear but biggest thing I keep in mind with these videos I don't want you anyone to think I just am

like one of those guys who says stuff but doesn't actually do it so on our thank you page is the first time let's go back you're gonna see it in the ad I know that you're not going to see my ads and I'm Not going to show you because I don't want to get copied but you'll see it in the ad you'll just take my word for it you'll see it on the original opt-in page down here these are the four main problems you'll see it on the thank you page if once you download that

here's my webinar by the way here are the four main problems you'll see it in my lead magnet delivery email like which is you know here are your 12 trainings by the way PS Here are the top four problems businesses face so we have it there you'll see it well you'll see it in the what email so who what when where why how you know who when where those are kind of self-explanatory who you when now where your desk so we don't need to have any email but we should have a what email a why

email a how email so in my case what are these four main problems businesses have expanding on that a little bit that's my right here what are These problems we have our why like why we need to solve these problems another email here why you need to solve problem one two 3 four Etc and then how how do we solve problem 1 2 3 4 Etc so like there we go here in this case I don't have I don't collect their email address or their phone number here so I don't send them an SMS but

you'll see it in the original ad and you'll see it Inside the lead magnet so top four problems all agencies have so there I've proven to you that I actually do this stuff and you would apply all of this in the first 20 minutes you know you'll see the thank you page immediately you'll get that email immediately the what email comes after five minutes then why 10 minutes how 20 minutes when they when they open the lead magnet they'll see it again they've already seen it in the ad before and the landing page before they

Even started this process so we want to build in you know six times in the first 20 minutes we want to plan for a little bit extra so we have nine here in case you know they don't maybe they don't open the lead magnet they don't have our phone number and they don't um or they don't open this email therefore they don't open the lead magnet then we still have six ways that they do it so it's little redundant and a lot of people are going to be Something along the line of oh I'm going

to annoy them or they're going to unsubscribe one if they're unsubscribed or annoyed they're not going to buy your service anyways and these emails like and all this stuff should be good like it should be like these aren't annoying spam emails these are good informational educational emails that really tell them what problem they have why and how to solve it and the lead magnets are good as well like we're not bothering them if These are good we're spewing our propaganda and taking exposure of the taking taking advantage of the mere exposure effect while actually improving

their lives in business it's not you know we're not lying to them we're not spamming them we are doing them a favor but doing it for our purposes of course so that is the email flows where are we here back to the main picture so the email flows taken care of now so I'm Going to wrap this video up maybe five 10 more minutes I have no idea with what do we do with people are qualified they're going to hit our website and we need to have a vssl a video sales letter showing our face

and us talking video testimonials of clients free content and case studies of clients on our website no one is really gonna do deeply into this like no one's going to watch all these case studies and stuff in my opinion but it's kind of like a passport When you travel the just by having them implies like implies you've gone undergone a background check in your passport just by having this stuff implies that you have gotten results for clients and you have got clients in the past and you're not just some random person that's basically the value

of this the difference in amount of clients you'll get and calls you'll booked having these things versus not having them is like 100 to one so it's I don't Mean to gloss over it it's a very important part in this process but I'm going to leave it at that and then our preall flow so our preall flow I have something for it our preall flow like they're in a cly they schedule a call they get a confirmation we need to kind of educate them and send them a lot of content and stuff about ourselves and

our offer and service we provide so they're like kind of sold by the time they get on the call and they know Exactly what we do so we should tell them the price in my opinion ask them how familiar they are with us and make it clear what we do in like the cenly questions there because we don't want to spend any time on our call like explaining ourselves or introducing ourselves or telling them what we want to do we're there to make sales and it's very important when you go through when just they've gone

through this so they kind of trust you already and this will Show them like what exactly you're offering what you're talking about and we want them to be sold by the time they get on the sales call not we have to you know introduce ourselves and go through our entire background so that's very important on a sales call like an example in a previous agency I had like that example I showed you wasn't my agency with the c stuff but I sold the same service where 8 to 15K a month six months minimum Contract very

difficult to sell someone especially first time meeting them on that like it's just even if they've gone through this it's a lot of money and a lot of commitment and therefore like a lot of risk so I sold them onetime projects $2,500 landing pages where it's kind of like a miniature or a lesser version of that where if this worked you know much easier to sell them they already saw it with their own eyes that I could get the result thereafter so why Wouldn't I be able to do it in the recurring service so it's

always a good idea especially when running paid ads to have this onetime service and then if we find out on the sales call like they are qualified but they want to learn to do it themselves maybe send them to your course they are qualified but they want to you know work with you maybe a program maybe they don't need the service that you provide but they're qualified you might refer them to Someone else and get a fee or let's say they're qualified but they're too big or too small for you you know refer them to

someone bigger or smaller and get a fee so that is how like the entire thing works together versus just you know just this which is like a lot of what people have this will never work this will work every single time it's just a matter of building it so let's you know review a little bit just go through this maybe again our top of funnel the purpose is To drive traffic we drive the traffic and we capture leads and email addresses and email subscribers and overcome objections with our lead magnets our thank you page and

our email flows are going to promote the offer that we're trying to do whether that's webinar live Workshop newsletter Community Etc and they bridge the gap between the top of the funnel and the bottom of funnel a lot of people when you don't do this right this doesn't work you have to have The middle of funnel obviously we're going to choose which one works best for us like live Workshop webinar newsletter community and your appointment seter we're going to enrich our data get their name email phone number website Etc qualify the leads and get calls

booked and those calls or let's back up they're going to be unqualified or qualified if they're qualified we send them to a sales call if they're unqualified we send them to the other stuff and that's How it works you need absolutely all of this with without all of this it's not going to work properly as you can see here and a lot of people say oh paid ads don't work and this is there this is their paid ads setup so if you want some help with this you can go into the description and see free

trainings or join my program whatever you want to do but this is how you do paid ads for service based businesses I hope it was helpful and I'm Going to be posting more content like this all the time so subscribe and I'll see you in the next one hello this is going to be a cold email training video so how do you do cold email how do you actually make it effective how do you get clients with it because I'm not going to go over how to set it up you can look for videos like

that on your own that's the easy part if you can't do that you're probably it's probably over for you but this is how You actually do the difficult part and actually get clients for it and to give you the full value I really need needed to choose an example um to do and I chose a hypothetical e-commerce email marketing agency targeting e-commerce stores between1 to $3 million per year in Revenue because without choosing something like that a lot of you're not going to get the full picture because some of this stuff you just have to

have something to show in the example so Outreach and cold email are part of the overall 1000x leads funnel here so it's the Outreach is the main category and cold email is the subcategory and when you're doing cold email there's four things that are very important or there's four parts that you got to focus on and this does not include like the actual sales call this is mostly a video on how to get people interested in your offer not really how to get them on the phone how to do the Traditional followup how to do

the traditional sales call that's not going to be in this video nor is anything about setting it up going to be part of this video it's meant to be a highlevel tutorial that is somewhere in between you know beginner and you know Enterprise sales team or something like that so nothing about setting up nothing about taking the actual calls but everything in between is going to be here so there's four things that I view As very very important for cold email what is the offer what you're offering in the cold email lot a lot lot

of people think about that but that's by far the highest leverage the most important part number two is the list obviously if you need a targeted and relevant list and if the list is wrong or not part of your ideal clients it doesn't matter how good the rest is because you're targeting the wrong people the script I always Center my Scripts around a loom or a unique mechanism and I'll go into both later in this video and the script in my view is very important but it's less so than number one and number two which

is offer and list if you're emailing the right people and you have an amazing offer to give to them you can almost say anything you want in the script as long as you avoid a few key things that I talk about in this video and then I have one called non Outreach related games so that's What I'm referring to it as this but a lot of the time when you do cold email or anything they don't actually reply to your cold email they'll put you into Google or something like this and see what comes up

and if nothing comes up you know good website good search results personal brand that's going to decrease the effectiveness of your cold emails I always say you know this is why ads this is why content are so important for cold email even though they have Nothing to do with it because they both make cold email more effective if they Google you or your website and you have a thousand videos or 100 podcasts or 15 articles about you much more likely to respond much more likely to respond positively than if they Google you and you basically

don't exist so this has absolutely nothing to do with the c email this is the peripheral stuff for because I can't think of a better word this is the stuff That has nothing to do with it but makes an impact so your offer is obviously very important because better off for equals more replies and the number one thing that people go wrong especially if they bu their business on networking and referrals is the messaging like what you say to referrals is not going to work on people who are cold traffic who don't know you who

haven't come from a referral or an introduction who you never met in real life at an event it Will never work and that's why a lot of people who've built their business through referrals and there's nothing wrong with that I'm not trying to bash them too hard indicates you're doing a great job of course but what works on referrals will never work in C theil you really got to step up your game like 10 times and I'll show you how to do that in this video obviously the list needs to be targeted and relevant if

the list is Wrong we're screwed here so let's get into it we really like before we do this and I'm it's very surprising that to me that where people don't just you know do some actual math because here's some actual math if I and I'm not going to this is an example I'm not going to say you should be getting one call per thousand emails I have no idea it's going to depend on your skills your Market whatever but if you got one call per thousand emails and you closed 20% Of them one in five

you would need to send 5,000 emails per client if you wanted 10 clients per month you need to send 50,000 cold emails per month if you want to send 50,000 cold emails per month and I have that twice there's 20 business days in a month Monday to Friday that means you got to send 2500 per day you can send 50 emails per domain per day so you need 50 domains it is that simple and that's why I personally like coldo because it's very Linear if you determine you can get one call per thousand emails based

on some results and you just want to get to a 100 calls a week you can basically just buy that many more domains and start emailing it's very linear that is nice for predictability and for stability but obviously if you're looking for exponential gains probably you're after but stability is underrated the only two numbers that matter in C email are your email to lead Or email to call ratio whichever you choose for example I need to send 500 emails to get a lead or I need to send a thousand emails to get a call like

you can do either one if you do lead you just got to kind of decipher how many like what percentage of leads turn into calls and obviously the lower the better if you got one email if you could get a call for every cold email you send that would be ideal not realistic probably 500 to a th000 cold Email sent and the time to respond so what this means is you're cold emailing someone they respond the time that you take to respond is going to make or break you you really like seriously though need to

respond immediately or within 5 minutes and the the data on this is just so clear the faster you respond especially within 5 minutes the more likely you are to close them as a client and it just goes it just craters from There so you for every hour you take it goes down every two hours three hours four hours then eventually it goes down to basically zero anything besides these two numbers are vanity metrics at Best in my opinion open rate doesn't matter it actually I I don't track open rate at all because it hurts deliverability

with the with the little image it adds um don't care about reply rate not really don't even care about positive reply rate Really it's are they going to get on a call with us or not and anything else is just secondary so to work on your positive or work on your time to response you either need appointment Setters or inbox managers as like team members for you at my previous agency I had three of them I had one in Columbia one in South Africa one Philippines so 24/7 you know those time zones don't overlap there's

someone there to respond but if you if that's not in the cards For you maybe you're can't afford it yet or maybe you just don't want to do that you're probably going to have to use subsequences which I will go over after so let's actually make a title here called subsequences I'm going to get to that probably after but let's just put something there for now just to remind myself because I did not put that in there in preparation for this so let's get into the actual Example because it's a Ecom email marketing agency targeting

stores between 1 to 3 million per year and this is the part where we actually need to choose something to do as an example so it all starts with our messaging this should be three things number one things you can actually do or are already part of your service what you do these sh should be believable and logical and we don't want to sound like an idiot and that's a very very Important and you know sounding like an idiot can have two different things because if you misapply this and you say I help Ecom Brands

grow with my four-part email acquisition Matrix or something stupid like that some something you're trying to make sound smart when you just sound stupid is a great example of misapplying this so it needs to be believable and logical things you actually do and you know don't sound like an idiot talk like a Real person you're not sick you know your 14-step closing system like that's stupid okay that's example of something stupid so here are three points that I made for this video like these are three things that are probably part of what you already do

are believable and logical and they don't sound like an idiot so for e-commerce Brands who want to increase their email marketing like these are three things they can do they can ab test their welcome flow two times Per month because the welcome flow is something everyone would see and it will help them lower their cost for acquisition they rate emails so good based on like people open based on the sender not the subject line like let's say for myself my Matthew Larson it's my name if I WR wrote emails to you if you're on my

email list so good that you just eventually you'll just start to open them because they're from Matthew Larsson me you don't even care about the Subject line it doesn't matter just whatever if you just open it because it's me and that's like what you could do for a brand like that's how you can pitch them and then putting 90% of the emphasis on the hook the first sentence of the email to get people to read the rest I'm not going to argue with anybody in this video and if these three things are amazing or the

things that Ecom Brands need in their email I think they're pretty good I think they're all Believable and logical but if you're going to do this and it's already part of what you do don't call this your three-step email marketing Master System or something stupid just say these are the three things that we do okay it's very important because if you don't do this and you're targeting people who are't 20-year-old kids you're going to get people they just going to shake their head at it type thing and I think we all seen enough people do

this or hopefully that you know what I'm talking about or you've received bad cold emails in the past that just have crazy claims or you sound stupid or you just whatever so hopefully there's four parts right we went up over here so list building making the offer writing the script and then non- Outreach related gains and then I'm going to go over subsequences after because subsequences is going to probably be What most people use let's get into list building for this example so first thing we got to do when you're building a list is we

got to figure out who is the correct audience so you use Apollo Or List kit and You' go in there apollo.io here is what I'm using and you go to search because we are targeting in we got to use our brain here because we're targeting e-commerce Brands probably Shopify stores like let's just go to Shopify and because we are targeting Shopify stores in the $1 to3 million range we would have to use our background knowledge of e-commerce to know that Shopify plus is probably not like they have to do quite a bit of Revenue to

make that worth it and it might not be our target audience so we could include that but we might exclude it so that's the first step second step is in my view you only want to Target the United States just Because presumably you speak English presumably you might live there you know some countries Canada UK Europe have a lot stricter laws and regulations about cold email and we don't need to get in trouble countries like Canada have a or Australia or New Zealand have a really tough exchange rate when you're selling in US dollars so

that's another reason we want to do like we got to use our brain when we're doing this because I'm from an e-commerce background both Agency and brand and I know that for example we want to use the employees thing because a lot of like a lot of people will have use Revenue but in my view this Revenue thing is a guess at the very best the private versus public company is useful if you want to Target public companies but to actually put in you know an amount here is a guess by Apollo or whatever tool

you're using at best typically how this actually works is they'll use their like monthly page Views like using similar web or whatever technology they scrape it with they'll multiply it by an industry average conversion rate and multiply it by an industry average average order value so hopefully you can see that that's probably not going to be accurate but I know for a fact because I'm from e-commerce background that you can build a pretty good siiz e-commerce store with just a few people if you have a c if you have a thirdparty Logistics Center to ship

your items and you you don't manufacture like the 3 to 10 employee range is going to be good anything under than three anything under three sorry can't speak properly it might be too small anything over than 10 would probably have someone doing their email marketing so I think this would be a great great example for what we're doing here and then job titles is what the final one I would use here like obviously the founder the CEO types maybe co-founder let's go director of marketing maybe CMO maybe marketing director I'm not going to put any

more job titles here you could really get just put anything you think of here but the I'm not going to go any further into that so technology Shopify C founder CEO marketing ones 3 to 10 employees and United States in our Apollo I like to use Apollo Or List kit is my two Favorite tools so the thing we want to do here is we want cuz it's going to you see right here there's 18237 people in this category show you you know their number of employees the brand like their title the thing we want to

do here is we want to there's you see 1 to 25 there's going to be 25 on a page we want to open up all of these I'm not going to do that for this um for this video but I'll just open up A few and we want to actually manually go through these like this duplicate website there but we'd want to manually go through all 25 and we want to see because there's a degree of if if you go through these 25 and in my opinion let's say 80% are good then you'd export it

export the entire list it's kind of like you're playing the odds here if 80% are good that's probably good enough for you and then you'd export the entire list if at least 20 out of the 25 aren would you would guess or infer that are in your target audience like I would probably say these are definitely in the $1 to3 million range if I had to guess then you would change the targeting it's very important if 80% or more are good then you're good if not you probably need to mess with the targeting a bit

so what you do is you would select all people or select your entire list or save it and you'd export it not going to go over that in This video because if I went over all of this little stuff it would just be four hours long so what you do after is you clean it in million verifier or whatever you want to use so once you export it you would get a CSV file which that's obviously an important step you'd upload this CSV file and I'm not going to do this for this video but just

do what I'm doing so You'd upload a CSV file and it would go here and you would click clean it then it would give you something like this where cuz the thing like the reason you have to do this is cuz not all of these are going to be active anymore like there was the bokeh one like bokeh flower here see the get to the site usely you see that boka one like this store is gone now probably the email is gone so that's what I mean here that's why you have to do what's Called

cleaning the email list because it's not updated every hour in real time I'm not sure how often it's updated or whatever just in some degree like they probably can't even detect this right so you need to clean your emails because we don't want our emails to balance because balancing will hurt our deliverability balancing is when it doesn't exist when you upload your CSV file here it's going to show you something like this it's going to show you a good report a risky Report and a bad report obviously the good reports Good The Bad reports bad

never do the that one the risky one if you don't know exactly what you're doing and you be the judge of that I'd probably not do the risky one if you do know what you're doing and you know how to verify this and you're actually like a very good coal emailer who knows this kind of Technology then it's up to you but if you are watching this just do the good one just keep it Simple so it's important that we we got our we got our list now in this case and it should be pretty

targeted we found the correct audience 80% look good and we've cleaned the list so now we got to go on to making the offer which will be our highest leverage point and we kind of got to do it in this order because we need our list of course because our offer is going to be determined on who we are targeting so the offer here so a lot of Like this is going to be the highest leverage point with cold email and it this is what I'm mainly what I'm referring to when I say what works

with referrals and network traffic and stuff like that is never going to work with cold and this I mostly mean you know offer needs to be 100x better here and I'm going to show you a couple of examples so we need to lead with value we don't want to just say let's get on a Call because doesn't work we've all done cold or we've all received cold emails at the very least and we know how bad most of them are and most of them say let's get on a call make big commitments here big commitments

asking a lot of them remember they don't know you they don't give a about you big big ask we need to because most people do that we need to differentiate ourselves with our offer and make it easy for them to say yes and Typically I will try either a loom or a unique value mechanism and I'm going to show you both of these in the context of an hypothetical e-commerce email marketing agency so the loom is good because it will show your face it will let them hear your voice and you can kind of explain

it a lot better than you would be able to over text the important thing is to when you're writing your campaigns here you want to embed the loom into the email So they can see your face and they can it's like a thumbnail on YouTube instead of just like instead of just having a loom.com link like this you can embed it so it just embeds it into the email and shows like your face and a thumbnail and that's just makes them way more likely to open it type thing so that's just a a very thing

and then see face without clicking link is the note I had so an example here is you know something I'm instead of asking for a call I've made a Loom about the top three most important things e-commerce Brands doing 1 to three million have to do to get to 10 to 20 million with their email like these were the three things you'd be referencing and it doesn't have to be three things could be one thing could be probably not 20 things that might be a bit much a bit excessive but you get the point or

you could do a unique value mechanism I'm going to go through that now so here's like something like what Your script might look like because we want our script and this probably would be better over here but yeah let's just go over that now so the second thing we could do is it what's called a unique value mechanism and this is something because I just randomly called it this one day like no real thought in it doesn't mean anything hidden it's Unique it's value it's a mechanism so it's not really too philosophical something that is

over the top Valuable can be fulfilled with AI very quickly naturally leads to your onetime service so for context and to like help you visualize a bit better if you're having trouble visualizing is we can go back to our THX leads funnel diagram let's delete this stuff just to make it clean basically what you be doing here and what we are doing we're not like and a lot of people are going like this is what a lot of people try to do they go cold email to sales Call and we all know how that works

because we probably get tons of cold emails per week and don't respond to any of them so for the loom strategy it's more would be much more similar to the loom is like your pseudo lead magnet here versus the unique mechanism is mostly it's kind of like a takes the place of a conversion mechanism because it's just so it's the same function so valuable and then they would you decide if they're qualified or unqualified Based on what they say whereas the lead magnet will typically you know go to it's not a perfect diagram but when

you send in the loom and they say yes usually in the second email which I'll go over later you would send okay by the way I'm doing a a live Workshop or here's my training webinar like for this which goes into more depth so it's not a perfect illustration on the actual funnel here but that's like kind of what you be thinking About so here is what I mean let's say like this is an actual let's go to open the duct look at how unprepared I am so this is an example of something that I

have done I have seen my friend made this with me or he probably made most of it to be honest I didn't do much except tell him what to do so like this is an example because very briefly I sold cold email setups because I had a bunch of cold email domains that were Basically doing nothing when I sold my old agency and very brief period I was like I will set up your cold email for $3,000 for you so basically instead of just trying to say that instead of oh I'll sell this you know

put your I'll sell this for you just get on a call with me and pay me right what I did was I made a unique value mechanism so this is all chat gbt open AI a make.com if you know apis you know python stuff like that you Could do that instead but I just don't know that so I did make.com so basically if they fill out a form they would get all of their domain names they need for their cold email they get all the DNS records they get all the setup guides and then it

would automatically Bas build five cold email scripts based on what I think works or what I've had success with in the past formulate it all into a Google Document and then email it to them and as you could Probably imagine I will write you six or I will write your entire cold email system free and then if you like it you can decide whether you want to pay me or not performs a lot better than let's get on a call so this is like the example of what all with AI not involved in it whatsoever

but this is exactly what would come of it they'd have their setup guides they'd have my affiliate links in it they'd have here are the 100 cold Outreach domains that you can buy here's Exactly how to add the DNS records with a with a loom or a video showing doesn't have to be a loom the Demar record the SPF the dkim and here are your cold email scripts and subject lines to test as you could imagine like much more impressive to someone who you're cold emailing the first time than trying to get on a call

this is an example of an amazing offer in your cold email they don't need to know that it's automated they might have Their suspicions they might even not because trust me this provides an amazing output that like just as good as any human I've ever seen would do and you need to take time to kind of mess with the inputs of course but if you want to make a lot of money you got to put time and effort that's just the way of the world so for this one this hypothetical e-commerce email marketing agency I

said we will write you six flows six email flows because in E-commerce if you don't know there's the welcome flow the post-purchase flow the abandoned card flow the browse abandonment flow the wind back flow and then I was thinking a sunset flow so if you built this thing like this but it just made all their flows for them much more compelling offer than I do IMO marketing please get on a call with me this is what I mean by high leverage offer so what you want to do is choose one of the two probably start

with a Loom because it'll take you time to build the unique value mechanism if they reply yes they want you to send it over and I'll get to the script after you want to reply within 5 minutes either manually or subsequences if you're doing a loom it's very good to just like send the loom and then say hey I'll write your you'll do your stuff after with the unique value mechanism or you could just go right for it with the unique value mechanism in this example we'll write These six flows for you if you like

these flows and you want to try them we will turn them into beautifully designed emails for you because you're just read the text we design these emails put them in your account for just $2,500 like that's an example of what I I say where it's over-the-top valuable can be filled with AI very quickly or instantly and it naturally leads to your onetime service you know if you like these flows that I wrote for you why not Design them if they love the flows then you know you pinch them on your main recurring service so this

is an example of an offer that's actually good as opposed to get on a call with me please where they get 100 or 200 of those a week especially in e-commerce so that is what I mean you would have to determine what right for you but value offer leverage yeah let's move on so I write the script do I sound and I mean that quite literally people use people start using random words that they would never say in real life like our bespoke you know Marketing System never heard someone use the term bespoke unironically in

my life I don't know about you but don't just write it like you're talking to someone normally don't use some weird words comprehensive bespoke no one says stuff like that in real life talk to them like they're a normal person okay so we want to make Our initial script 50 words or less and we want to do that because setting a huge wall of text will actually destroy us no one reads big walls of text whether it's cold email or otherwise so so just keep it 50 words or less we want to get our propaganda

those top three things across in 50 words or less so we want to call out and frame it for your ICP the cult to action will be the Loom or the unique value mechanism and don't just send it preemptively number one When you send links in your cold email it much more likely to go to spam and two no one likes unsolicited stuff even if it's good once they reply to you you're kind of in their trusted sender list so you don't have to worry about going to spam and you have their blessing they want

it they're expecting it from you so it's very important so this is how you might do it I've made a loom about the top three most important things email email marketing related Things that can help brands in the 1 to five million Revenue range should have said 1 to three million to get to 10 million the three things are AB testing welcome flow two times per month writing emails so good focusing on the hook do you mind if I send this over like let's count let's see how many words this is here you might need

to and 50 is just to get the point across that it's not 500 or something you could definitely oh see this is 56 words for example would I Change it just because it's 56 no but not 500 Words short and sweet and obviously there'd be more words because you know I put Etc here ex know that's what just bear with me here you just want to make it short readable to the point don't do any fake personalization that insults their intelligence don't write a huge or any intro on Yourself just be be cool be cool

remember do you talk like this in real life 50 words or less we'll change it to 75 words or less just to be nice to you gets the propaganda across frames it asks for permission the delivery of this is very important we need to embed our Loom with thumbnail like I said before if they reply we need to follow up within 5 minutes or less and if you are choosing the loom route and you reply you say you know this is the loom by the Way you know I do a webinar every Thursday here's the

link if you want to sign up and the bonus points if the conversion mechanism is a natural continuation of the Loom for example you know I made a video of these top three things by the way I do a webinar every Tuesday or Thursday or whatever you know really showing you examples of how these things work very good very good so here's an example of one of mine this stuff at the top here like random and Then there's a bunch of different thing this is called spin tax so basically it will choose at random hence

the term random one of these things and the reason you'd add this is to make your emails more unique if you have a bunch of different versions plus their first name there's almost zero chance that every single email will be there's almost zero chance that any two emails will ever be the same versus if you just send the same thing every time and That's just important for spam filters you you know Google Gmail sees that you're sending the same email a million times you're probably going to get screwed but all these emails would be unique

if you use this you know good ways to do it your like sign off thing or your name your company you know and then this hello and then keep the rest the same because the rest is kind of important but very important to do that so we've gone through the list Building the making the offer rating the scripts now the the non Outreach related Gaines I'm going to go through this quick and then I'm going to go through subsequences and then the video will probably be over so the things that we need are we got

to make sure all our cold email domains are redirecting to our main site so for example this is an old account but I have a th000 x leads Boost 1 th000 x leads demo 1 th000 x leads growth 1 Th000 x leads help very important that in your GoDaddy or whever these domains are you automatically redirect them to the actual domain so a THX leads and the reason for that is if they Google a000x boost.com or they put it in their search bar like it does like nothing nothing's going to show up right that looks

sketchy let's just go with that we also want to have like stuff in Google and I'm working on this myself personally but if they Google 1,000 x leads and Nothing shows up like also looks sketchy right so trust Pilots I don't know why it says 4.2 should said six they're all all five star but you know your site your contents stuff like that all good if you can pay for PR like if you're featured in forms or something also very good you want to have content in all your social media profiles it's going to look

very strange let's say if you are if someone's searching for you and they Click on your let's go with Twitter and you have no content or it's going to look a lot better if you do have content than not because they might look through it and you don't want your profile to be bare you want to have a vssl on the website a video salesletter so you know something at the top that shows your face gives them some value maybe presumably should be good of course case study free videos on your site video testimonials PR

Google all of That stuff is going to contribute to the non Outreach related gains department so those are the four things here very important so we want to build our list properly we want to make our offer really good we want to write a script that makes sense doesn't sound stupid is short enough and then we want to set ourselves up success with all these non Outreach related games now the final thing I want to talk about is Subsequences so subsequences if you have and I'm just in instantly here it' be the same with everything

but you see you have your sequences which is your email flows but you have your subsequences so let's go to add new here so the thing that's important is the triggers here that's like step number one because triggers you'll typically the the the pros of the pros of this are you know very fast SL Instant response time because the response time matters so much but there there's nothing is all Pros in life right it's 100% reliant on trigger properly working so typically there's going to be two types of triggers one is going to be you

know based on their teg so in instantly and it will work the same for pretty much every software you know if AI TS interested trigger trigger fires let's say subsequence starts the drawback of this Is you know if AI doesn't tag properly or M tags the wrong thing is going to happen so obviously if if you're a human you got to pay them they got to be watching it but this is not going to do it incorrectly because they're going to use their human judgment but if you're using subsequences it's based on technology it's based

on AI let's say based on their response it doesn't take them as interested it just doesn't take Them at all or it takes them as not interested those people are not going to receive it and you're not going to know that because you're thinking it's working properly the other option is replying with text like you could say like based on yes based on please based on sure based on send it the you know based on based on words in reply obviously this is good because in general like the you know good way and I would

use Both by the way good way to make sure it fires but at the same time the drawbacks of this are the drawbacks are you have to make sure every possible response is accounted for and the second drawback is sometimes it misrecognizes it an example of this to if you don't like because that's kind of vague I would say You know yes yes please they want it versus you know please stop emailing me if the trigger was the word please like it could it would trigger for both and one is obviously good one is obviously

bad so if you're GNA do it like instead of please you'd say please send it over or yes please like you can't just got to be a little bit more specific and you got to build a list of words that and I guess you divide it by semicolon and Insuline my mistake not comma but you got to really take the time and effort if you're going to do it like this to kind of drill down to every possible scenario so that is basically the what we need to do so typically we want to go through

a loom or a unique value mechanism the four things we really need are a good offer the right list a script that just doesn't shoot ourselves in the Foot it doesn't have to be amazing because the offer and the list are more important and then non a RR related Gates because when they Google us or go to our site we need to be a great first impression easy to run the numbers with cold email and project what you need only two numbers that matter are your lead to call RI or email to lead call ratio

and time to response those are the two leverage points everything else is just Noise we gone through the like our example here was an e-commerce email marketing firm we've built the list for this we've made the offer for this we've wrote the script for this and we've done our nonre related gains I've gone into subsequences and the pros and cons of what you're doing there and if you can't get a full-time employee to do this I would recommend using subsequences so I hope this video is valuable and I'll see in the next one so let's

get started Right away how to make a digital product for your agency an info product front-end product a low ticket product these are all different words to describe the same thing that we're talking about because everybody says that you should get a low ticket offer a front end offer or whatever including myself I say that frequently but what does that actually mean it's not very helpful when they just say that but they don't give you any instruction so that's What I'm going to do today so I'm in the I'm in the funnel here this is

a an example of a complete and full marketing funnel we have our paid ads our content our Outreach and Partnerships as a way to drive traffic for context if you're seeing this you're right here in YouTube but when we're doing paid ads we can do a bunch of different funnels there are webinar funnels newsletter funnels group funnels and then there's paid product funnels So I'd always recommend paid product funnels for someone who is a beginner and that means a beginner at this paid ads not beginner at entire business like relax if you're a beginner at

paid ads I would always recommend a paid product funnel and the reason for that is because it's the most it's the easiest to wrap your head around where these group funnels these newsletter funnels these webinar funnels kind of have some nuance and some specific technicalities A paid product funnel is a lot like selling an e-commerce product where if it costs $70 you're just trying to get them to buy it for as cheap as possible the cash flow is immediate you know if you spend $70 to get one purchase you're going to get money back from

that purchase right away so it's a great way to start so the other funnels the newsletter funnel and the group funnel and the web Funnel would kind of like take the path of this where they're going through a lead magnet they are going to see a thank you page be added to an email flow and then you try to get them to whatever funnel is your primary one webinar live Workshop would be the same as webinar except live instead of pre-recorded newsletter and then Community which is group but in this case these those three all

go through a lead magnet but in this case a paid ad funnel that does a Product a low ticket a front end an info a digital same thing goes through here so it doesn't go through a lead magnet but that's how it would work the value of this is when you're getting people to buy a paid product you know presumably they have a credit card they are willing to pay to solve their problem you have their name contact email phone number location Etc from their billing details so it's very good way to it's very good

offer to get clients it's you can't just Run paid ads to you know a sales call to try and buy Facebook ads for $110,000 or something it just doesn't work a lot of people operate their business and their paid ads as if that does work when it doesn't but when we're doing this for our agency we kind of got to think more like a guru selling info products than we do as a a common agency owner we one of my favorite quotes is by Jay Abraham he's a business consultant and then it's like what's as

common and what is as Common as dirt in one industry can set another industry on fire if they don't know it and this case it's very intuitive for someone who does sells info products or is a guru type person to run a front-end offer and then upsell them later but it's just not that common in a lot of other businesses like an agency so want to think like a guru here it's too much to ask for them to buy something for five or 10 or 15 or $20,000 the first time they ever heard about us

so we got to get them in the door somehow and an info product is a good way to do that so that is where it goes so the thing that I showing you these four funnels and the thing to keep in mind or to understand is like these aren't necessarily mutually exclus exclusive you could have multiple of these running you could have all four at the same time and in fact that is usually a good thing because two Scenarios here you know you just have your paid product funnel running or you have a paid product

funnel a group funnel a webinar funnel and a newsletter funnel running if someone is on your newsletter if someone's seen your webinar if someone has is in your group I would say it would be 10 to 20 maybe even more times more likely that they would buy your paid product than if they didn't have any of these so like a lot of these will if you choose to do them All work together and make each one more effective like likewise if someone buys your paid product way more likely to join your group way more likely

to stay subscribed to your newsletter and open it wa it's they do work together like it's a great like system like that so the thing that we really have to understand and I'm was not sure where I want to put this this in the video but I'm going to do this right here is to do with these lead magnets as I said these Three are these four different types of AD funnels run through lead magnets where the paid product does not and it's very important like this is good this is important background information for you

to know but also because it's going to be relevant later in the video so I'm going to say it now so with lead magnets you see we have 1 two 3 four 5 6 seven eight nine here a lead magnet is usually like some kind of value a checklist or a guide or a Master class or a swipe file or a PDF like they give you their email address you give them their lead magnet and that's how you get subscribers so let's do it and I've Ed this example in a previous video but let's do

starting a hypothetical YouTube agency that does editing and stuff or try grow grows your YouTube channel does it all so these are the big problems or objections that have to do with YouTube they need to know how to set up Their Lights and Camera how do they make good titles how do they make good thumbnails how do they do SEO how do they make a good description is it even set up right what do all these numbers mean should they post long form or short form how do they make a script how do they come

up with video ideas they don't like how they sound on camera these are all very very real objections like if every single one of these is not addressed like they're not Buying buying from you as they're not becoming a client so you as the expert whatever Niche or service you provide you know how to solve all these this is what you do this is what you've dedicated your career to right but people don't you do other people don't so what you need to do is create a lead magnet whatever format you choose is up to

you but you need to make a lead magnet to solve all of these different problems and Objections because if you don't like they're not buying from you when you sell all of these just like this and there could be one or two or three or a hundred objections how doesn't matter you need a lead magnet for all of them when you solve all of these like this hiring you just becomes the natural Next Step well if he's already solved all my problems or she has already solved all my problems might as well just hire them

that's actually how it works in the real World whereas a lot of people will make one lead magnet if they make any at all like they'll solve the camera and lighting problem in this instance but all of these other problems still exist and they're not hiring you if these problems still exist they're wondering who else can help them with it and they're looking for someone else probably your competitor who will do what you should have done so it's very important and this is very important Background information about this digital product because you'll notice that it

doesn't go through lead magnets and that is is a very important detail because in many ways because it's not going through these lead magnets a lot of these objections won't be inherently solved by your paid product so you have to offer them up as bonuses and I will show you exactly what to do later in the video just drawing here so you see it so this Is what we're doing this is where we are this is where the other type of funnels go through just to clarify so if you think like a great way because

people always ask like what do I even do for this like how do I come up with an with a product to sell and that is a fair question so if a lead magnet you know solves the problem shows them what to do a paid product will either like the best way to do it best way to think About it is the paid product will just make that solving that problem faster so in this situation if you had a know you had a lead magnet about thumbnails the you have a digital or let's go paid

product of thumbnail templates so instead of teaching them how to make a good thumbnail or in addition to teaching them how to make a good thumbnail let's Say in your lead magnet we just make the make well make making th good thumbnails Easier by just having a paid product full of thumbnail templates that is a that is going to be the easiest way to come up with ideas so if you you know if let's say there's you know you're an email marketing agency your paid product could be like chat gbt prompts or AI prompts on

how to write great emails or a swipe file of winning emails or whatever something like that or if you Are you know a lawyer this is gonna be a weird example but if you're a lawyer you could have a you know $100 product where they can ask you questions unlimited questions within 24 hours for however many months like something like that not a perfect example but I want to show you that it is possible for lots of different Industries not just an agency so the thing that we need to do Mission critical here Is need

$100 plus aov this is a need so we need this because our cost per acquisition will probably be high we need like if aov equals 100 plus we can spend $100 on you know to get a customer and hopefully it would be easier than that but who knows right like we want to give ourselves we want to set ourselves up to be as best as we Possibly can so let's say we got a $2 cost per click and we had a $100 aov that would kind of mean like just to do some math because a

lot of people I don't know like I don't know if anybody's explained the math to you before but this is like pure pure arithmetic that means we could get like that would mean one in every 50 people must buy to break even so if you have $100 in value and um $2 cuss per click that means one in every 50 people have to buy for you to break even right and one in 50 people means you have a 2% conversion rate and this is a 2% conversion rate would not be out of the question like

that's not astronomically high like a lot of these people when they are experts at this will get like three four five 6% conversion rate so I'm not setting you up for something here that's not achievable for the Average person if you consider yourself average so like this is why it's so important so if we had another scenario and let's make this this sticky note here well it's not really it's not the best color red but according to Mir board that's red if we had a $50 aov and it costed us $2 per click that would

imply that one in every 25 people must buy to break Even and that would be a 4% conversion rate you know 100 divided by 25 is 4% a 4% conversion rate is going to be much much more difficult I would say that the average person is who's not an expert at this would have would struggle with getting a 4% conversion rate so unless we're going to get a lower cost per click which is possible but let's just call it $2 cost per click for now we need to get that average order value up or this

becomes a Lot harder for us so we we we don't want to make it hard on ourselves right we want to make it as easy as we possibly can so there's going to be different schools of thought or strategies for doing this like for example some some people have a low aov first product then they upsell multiple products to raise aov so some people like for example you know they might have you know Example for like $27 and then they'll have multiple upsells if you ever like have been through one of those clickfunnel type things

that get them you know order bumps you know post-p purchase onetime upsells that kind of stuff or and then some people will some people and this is my preferred one will just price it at 97 to begin with and then these upsells become more like Bonuses become more like bonus extra not super necessary so hopefully that makes sense there's different like a lot of these schools different schools of thought are valid like a lot of different things will work and you'll see a lot of different things if if if something doesn't work people wouldn't do

it like you could really extrapolate that to every part of life like relationships you know Fitness whatever And it's no different than this whatever you'll see like on the internet when you see these ads like all of it does work it's a matter of to what degree it works for that person so let's get to it cuz I want to build an info product or at least like show you what you would do and I've been doing this my entire adult life so I've had I don't know let's say 50 info low ticket digital product

frontend offers in my life but the one that I have done Most recently to most success was at my previous agency and it was a landing page agency so when we're making this offer like let's do a few things should be interesting to all levels of the market and what I mean by that well I wouldn't say should be ideally it would be let's go let's go with that so for example it would be as interesting to an absolute beginner as it would be to someone who's kind of intermediate as to someone who's super Advanced

it should be you know inherently desirable and that might sound like the first one but I'm going to take it as separate here because some people just make stuff that no one wants like give the people what they want give the people what they they need right you know ideally $97 price because something to keep in mind here is the lower the price the less likely they become a client later So if you charge $7 or something or 27 or 17 like lots of people do it's all right it works but the higher the price

of the initial product the more likely they are to become a client sometime later in my experience and that probably makes sense I would say because they're spending more money they're showing that they have more money and willing to commit more like there's a big difference between someone spending 97 and 17 in my opinion because 17 is yeah We'll just leave it at that so it should be like super super super super good value better value equals higher conversion rate it's not unlike anything in life where if you're offering them something an offer they can't

refuse so to speak it's going to make it more effective it's not it's not unique to digital products it's just everything and the final one is going to be you know you cannot be involved in the Delivery like no low ticket services or something like that like a lot of people in my view when they're just starting out they'll say like I will just make this but like for $97 I'll make you f five image ads or something no no just no you it has to be a product that's automatically delivered that you do not

have to do anything because trust me once you start doing this you can get a lot of sales per day and you cannot be Doing that anymore so for a landing page agency and this is an actual example that I ran for quite some time I put about maybe I would say between 500 and $600,000 of AD spend through this and like I it was profitable over that period of time so at least that much in sales but the in most cases like making profit that would be good right why not but in most cases

Like you just try to break even maybe squeak out a little profit because the main way you're going to make money through this is by selling them your services later so what I did was I had 100 webflow temp landing page e-commerce let's go web flow e-commerce landing page templates so it doesn't sound so dumb page templates for $97 so let's go through this and see if let's make it green here so this would Would it be ideally or would it be interesting to all levels of the market I would say yes a beginner would

want that someone who's you know two out of five would want that someone three out of five an intermediate would want that someone relatively Advanced would want that and I would say if the CEO of a nine figure 10 figure e-commerce brand saw this ad like I wouldn't put it past them to just buy it it's $97 why not send it to their Team inherently desirable like people need landing pages to convert because the cost of ads are rising and Rising each and every year it's becoming more and more competitive we need or people need

landing pages to help them grow their business $97 was my price and that is in my view 100 predetermined landing page templates and I'll show you not all 99 but these were like some of them and these were you know basically copied from other Brands if you will like just hired a a freelancer to you know clone the pages so super super good value for $97 100 you could like if you wanted to go on Fiverr to get someone to make you 100 landing page templates that would cost you $110,000 at a minimum and it

did cost me $10,000 so I'm not just kind of spitting random stuff out here I know that for a fact and then I was not involved in the delivery like these are just standard Templates when they buy they basically get a link to where they can download it in the webflow like made in web flow store if you ever know what that is so that was a a good example so I actually have a landing page template here and I am going to probably not make the entire page but I'm going to show you like

what you would actually do and what are going to be the most important parts and I kind of just ripped this page off like the Web flow template library and kind of just changed everything to laurum ipsum so I didn't kind of dox the person's original page so that's you know I'm so considerate I know so let's go through this so basically let me get that up there basically the most important parts of your info product your digital product your low ticket your front end page are the headline the Offer and the above the fold

so the above the fold refers to the the space or what's visible like when someone loads the page like when they click on your ad what's immediately visible like on their iPhone or whatever they use that is the above the fold without scrolling down and this is very important because this is like the first impression you make like you you know how important first impressions are in real life this is like a digital First impression and two is a lot of people won't scroll and that sounds weird and I would admit that the people who

are eventually going to become your customers and buy this are going to scroll but if you put a heat map it's called where you can see like who Scrolls past like it's called a scroll depth chart and it'll like show you who scrolled past here for example sometimes 70% of people won't scroll at all and that's why it's Important like I would admit that the people who eventually become customers are going to scroll of course like they can't do it without it but we want to design the page to be appealing to as many people

as possible we don't want to have a bad attitude and be like oh if they're not going to scroll they're not gonna buy like we want to do it as good as possible it's called taking pride in what you do so the headline right here the offer like what you're offering the Actual product the better the offer that's that would be nice right and then the above the fold so let's go here the headline should always be the main or end result that they're going to get and then the sub headline is how they would

get their result so what my headline was when I was really running this and I'm not running this anymore because you can only run these for so long there's only so many people who are going to buy Landing page templates two times the r my land two times the revenue for oneth of the work was my headline and I think that's pretty good if you don't think that's good I don't know there's no really there's I don't know like that's your opinion I guess but this really worked well for me I put 500 to $600,000

of spend to this page and this was my headline for all of like the whole time so this head line like might not make Sense or it might not seem like it's related to landing pages like if you just glance at it but they they know it's landing pages based on the ad right like they they clicked on it with the understanding these are landing page templates and then if you go back the sub headline should be how they will get the results so I can't remember the exact one I would do but it was

based around we have made 100 fully editable High converting landing page Templates in webflow we have sales pages listicles advertorials and more like that is you know edit these in a few minutes instead of hiring a designer developer copywriter and more so like this was not exactly what it is but two times the revenue for one10 of the work basically implies like this is going to save them time and make them more money which are the two easiest ways to sell this is going to make you money it's going to Save you time bonus points

if they do if it does both right and then the sub headline is how they will get the results like bold claim you're going to say I'm going to make more money with less like not like one tenth of the work how is that possible so we've made 100 fully editable like that is I would say a key part if you're fully editable High converting Landing page templates in webflow there's three types of landing pages in e-commerce if you don't know They're called sales pages listicles and advertorial sales page would be like a bundle page

like a traditional sales page listicle would be something like you know top five reasons that you should buy X Y and Z and then an avoral I don't have a an example of it on the screen but that's like those long form like they look like blog posts an advertisement editorial advertorial combin of the words so like this is kind of an Important detail because it implies like we know what we're talking about edit these in a few minutes instead of hiring a designer developer copywriter and more like I think I think this does a

good job of describing how they are going to get the result and then you know the call to action by now or by these templates so one thing to do here is like at the top here like product hunt number one product of the day this came with the template I Downloaded from the store but you could do like a lot of stuff you could do a a trust pilot like rated you know 100 stars on trust pilot or whatever but I think something like this above the fold that implies like this is some good

stuff is important so if you're going to do it and then I know this template has like you know based on the reviews you know trusted by Brands like and then you could put their logos I always recommend and this is not A video I would use for the landing page I just put one of my YouTube videos in here as a placeholder but in this video what I would do if I was doing this and what I did is first off I show my face talk if they know your name you know know what

you look like and they know what you sound like these three things combined like are huge trust building as opposed to just you're some random faceless person that they don't know if they can trust So in my video I would like do a little like 15-second intro hi my name is Matt like that kind of stuff and these are my landing page templates kind of like I'm Johnny Knoxville and this is the you know in jackass funny and then I would actually go through each of the templates and show how they are editable just like

I'm doing now and this like call it a video sales letter if you want but it's kind of like a demonstration and that's super Important in my view then you might here might be a good spot like introduce yourself and then you might have stuff like I might put an image here like showing them a bunch of different templates but let's go back to this stuff so one of the best things that I believe you can do when you're selling a digital product is show them what they will get because a lot of people like

you don't want them to guess if you show them one much more likely to buy and two Much likely to want a refund or do a charge back they kind of know what they're getting ahead of time so if I like in that example I said I showed you the video right like that's one way I might like have a bunch of different templates like images here and then I might put some links here like for example and I don't want to show you these templates too much because they're just like random Brands like I

don't want to dox them too much but like if I Just put the if I just put the all of the um links here right they can actually go and see the links and you know decide for themselves if they want this page you know we're not playing games here we don't need to we don't need to trick anyone like check out the the templates for yourself like we don't need to do anything fancy we need to make a good offer make a good Headline and you know show them what they're buying in my opinion

and a lot of people will use hardcore sales tactics and be a bit of a guru grifter because they don't know any better so let's just say like so we've showed we might put an image here we might have a video showing them and hey like check out these links for yourself and then in this kind of stuff like objection handling or like three things not to do you know you could have ask Yourself which like what would you rather do spend $10,000 in six months making these templates or just buy them right now like

that kind of stuff here here here I'm not gonna really tell you what to write like in each of these boxes like because I don't know what you would write for yours and that would just make the video like four hours long right so we always want to show them the video the links and the photos in my opinion and this part is so important Because and that's why I told you at the beginning of this thing about you know about lead magnets versus what we're doing because we are let me change the color of

my thing here because we are going through this we're not overcoming objections with the lead magnets in this situation like we are in this situation with the other types of funnels we're just not doing that because we're like we're selling a product right I hopefully it's obvious But we're not doing this so because of this we need to kind of do this exactly we are not not overcoming objections because our ads go right to the offer instead of lead magnets so this is an important thing because of this we need to find a way to

over come these objections or they won't end up becoming clients and like maybe this headline would suggest the best way to do this is To offer modified versions of the lead magnets as bonuses this will sure you get the same effect and therefore get clients these bonuses will also increase conversion rate because they make the offer better amazing isn't it so we got two birds with one stone not only does this make sure we get clients because essentially the bonuses will take the place of these lead Magnets but but it will also like their bonuses

they'll make a better offer we'll get a higher conversion rate so what would we do like let's so let's go back to where we were so this might this might take a bit so landing pages landing pages and I this is from experience here this is not really Theory at all because these are mostly my bonuses I prefer to do six bonus Not too much thought has been put around that but um take do that what you will I guess not that much thought but it's always worked for me so let's we got to just

quickly before we move start like to make these bonuses make sense so we need to think of our main objections or pieces that have to do with landing page so we have site speed we have above the fold we have a headline we have our hero image we have our Offer we have our AB testing we have our just general copywriting not the not necessarily the headline but like the rest of the page we have General images like not the hero image but the rest of the page and we have social proof so these are

what I when I was doing this back when this was my like what I was doing I had lead magnets to solve each and every every one of these problems and I would distribute them Through content through pay ODS Etc I can't use these lead magnets in the digital product because that would just kind of be kind of be you know too much too much so I have to think of how I'm going to overcome these objections basically like in a a light version or a miniature version so sites speed I would just mention these

templates are optimized for Speed mention these templates are optimized for mobile above the folds because just just like mentioning that mentioning these two things like for someone who has advanced or knows about about landing pages that instantly adds some Authority headline swipe file of like okay bonus number one swipe file of 150 winning headlines there we go that would be bonus number one so you can see like you don't have To essentially create a a real bonus around each but you got to address these bonus number two seven part checklist to making an amazing hero

image bonus number three e-commerce offer creation master class I think mine was eight parts AB testing bonus number four list of 25 oops 25 C tests to try on your landing page C stands for conversion right up to ation if you don't Know bonus number five what was it it was AI copywriting prompts but how did I word it AI copywriting prompt sequence for sales page lisal and advertorial so each type would have its own I don't I did not have a bonus for images but let's just say I did bonus 6 Master guide on

how to select images for landing page let's just kind of divulging from what I actually did but this could be better Than what I originally did right bonus number seven uh what we call it like checklist on how to you know let's go 15 different ways to add social proof to your landing page cheap sheet there we go there we have it so in many ways like there's two parts of these these should actually these could be like full-size lead Magnets but we gota there's two parts of it you got to make the lead Magnet

or the bonus good but you also got to like make it sound good and desirable because that was lesson that I learned the hard way when I was a younger person earlier in my career where you got of make it sound a little bit Sensational like you know a 100 you know examples of a hundred like headline guide or swipe file of 100 winning headlines it's like an example of you got to make it sound Good as well so these were the bonuses to replace the lead magnets so where You' put these bonuses like in

this page that I actually have here is you might have like an actual you might do two things you might have an actual section like let's just say right [Music] here for a limited time you will get seven Oops free bonuses damn my computer my keyboard when you purchase you could probably make it that's it's kind of cringe for a limited time you don't need to insult people's intelligence but let's just go with that and then you'd have the bonuses here and you also like might put the bonuses here like the first two you know

this would be 100 winning landing page Templates you know bonus one and then you know bonus two bonus three bonus bonus four bonus five bonus 6 bonus seven like you might do something like that let me just replace this so I don't dox this person so you might do something like that so your Bonuses let's go to your guaranteed and your social proof you know in general in general like you will get 10 times better results with a strong guarantee no doubt about that so this was my guarantee when I was running this so know

get these 100 landing page templates let's not do it in a sticky note because it's going to be kind of hard to read it's just going to get very convol Ed so my guarantee was something I stole from someone else not in the same industry but you're not selling the same thing but I really liked it I took it that's what you got to do when you really like something you just take it so make the decision to buy these 100 free or 100 landing page my God typing today for $97 right here right now

you will either increase your conversion rate and lower your CPA which is cost per acquisition In e-commerce that or anything but e-commerce that's like the metric they use or you will get a full refund both of these options are risk-free the only thing guaranteed to guaranteed not to help is to do nothing if at any point in within 30 days you are not completely satisfied just send us a message and we will refund you same day I think that was exactly what my guarantee was could be worded a bit Differently but this was I no

I'm pretty sure this is exactly how it was written make the decision to buy these landing page templates right here right now you'll either increase your conversion rate in the low your CPA or you'll get a free refund both of these options are risk-free the only thing guaranteed not to help you and your brand is to do nothing if at any point within 30 days you're not completely satisfied just send us a message and we will refund you The same day compare that to what was what is the guarantee on this template like 100% 14-day

money back guarantee like which one do you think is going to be more effective I know it's the one I have and I know that because I've tried both everything I tell you not to do these videos I've already done myself trust me so I have a section for pricing here so in general the higher the price you charge The more likely they will become a paying client someday all digital products should be priced between $10 and $100 I prefer to price them at 97 personally do with this what you may like the lower the

price of your product the higher the conversion rate will be if you price it at $97 the conversion rate will probably be less than if you price it at $27 but in my view because I do this not To make profit or money like with this product I do it to get clients and you're going to get more clients if you price it higher it's kind of as simple as that so upselling them to the main service like that is what we are trying to do here is it not so I like to do a

few things one I like to make them aware of the main service and I'll scroll in a bit on the landing page and I think this page and I does a good example of this like you could get 90 or you could Get 100 webflow templates or you could make you or um I could make you a landing page so basically my landing pages are $2,500 this provides contrast because 97 is cheaper than $2,500 price anchoring it's another term for that but it's still like makes them aware that it exists right and because we should

have at least put our face and stuff they should hopefully remember our name and our company name maybe like if They ever need this in the future this is the first time we planted the seed so to speak another example of what you could do like if you don't want to do this is you could do something like $17 you know web flow template temp plates plus access to my landing page Community for one year one year access get real time feedback 7 day per week support and this is a different school of thought Basically

like so instead of you trying to like you would want you would basically like give your web flow templates here like 97 but you would just make the value of this you could do like 147 even make the value of this one so much more just like so much more valuable that they would buy this one just it's kind of like a a trick you know why spend 97 for 100 web or landing page templates when I could spend 107 and get a year Access real-time support you know weekly live calls and you might even

like put these bonuses only here just to make it so much better and you might say like you might be wondering when I say that $10 difference but it just makes the whole idea seem more better $97 you know that's what they're expecting to pay but for $107 they can get 20 times the value it just makes it seem so much better when you're doing this something I really like to do here Is you know give Community Access like this is an actual example of what I did like not just making this up so one

year access get realtime feedback 7day per week support weekly live calls it's better value of course but then it's you can upsell them then you have a personal relationship because they're in their community and you see them and you know them so like that's an example of what you could do try to get them into a Community add that into your offer as an upso because it is easier to upsell them to service if you have a relationship with them oops and the basically it's going to be your email flows are going to do most

of the heavy lifting like with this with that being said aggressively upsell people to your main service via email in the first seven days and then back off a bit Because if they're going to do it like them purchasing this product indicate they have a landing page problem right now right so presumably they want to solve it right now so you'd really aggressively Market to them and try to upsell them in the first seven days and if that doesn't work like probably not going to do it so then you just kind of back off and

just they will be on your newsletter and Maybe in your group and then just convert over time so that's how you would upsell like at least the the basics onto your main service so I've gone over a lot of this stuff I've shown you the most important parts like I showed you how to like come up with the idea like why you need to get $100 plus aov the different schools of thought I've also showed you an actual example of what I used to do at a leting Page agency I don't do this anymore so

if you want to steal it and you're in it be my guess but I've pretty much gotten every ounce of juice every drop of juice out of that so this is how you make bonuses and you need to make bonuses to replace lead magnets because this funnel does not go through lead magnets it goes directly there and if you don't solve all these objections they're not going to buy from you so some of these objections you kind of Mention like you don't need to make a full bonus around them you probably could but at some

point having like a 100 bonuses doesn't do anything so keep it at like four to six maybe nine but you have all the bonuses make sure you word them so they sound like Sensational a little bit your head headline and sub headline your headline is going to be the main results that they're going to get and sub headline is going to explain How they get that result don't be shy we don't need to trick anyone here show them videos of what they're get links to what they're going to get or examples or to examples and

photos of what they're going to get we want to Stack these bonuses to like I said take the place of lead magnets and this is going to take the place of lead magnets and get the effect but it's also going to increase your conversion rate because Now it's a better offer with the bonuses have a strongly worded guarantee don't do any of that lukew 14-day satisfaction stuff if you can help it pricing the higher the price the more likely they're going to become a paying client and then upselling to the main service make them aware

if you can to provide that price anchoring too I well I showed you earlier in the video I changed it to a different example try to get them in a community as one of the bonuses or an Upsell but your email flows are going to do a lot of the heavy lifting to upsell them do so aggressively in the first seven days and then back off because if they're not going to do it the first seven days probably not and then your newsletter and your group and your webinar and the rest of the pieces of

the funnel like the other stuff will convert them over time so I hope this was helpful I'll be making new videos every day so subscribe and I will see You in the next one this video is going to show show you how you actually make a good email flow or email flows for your Agency for any B2B business because they're not quite the same as an e-commerce email flow which get those kind of get a lot more attention in the market so if we have the 1000x leads funnel here email flows are right in the

middle we have our top of funnel traffic our paid ads our content our Outreach our Partnerships And we have our middle of funnel lead magnets thank you page and email flows and then our bottom of funnel sales call stuff conversion mechanisms Etc so I've made videos about paid ads content Outreach Partnerships lead magnets conversion mechanisms but now kind of been missing this one the email flows so how do we do that what do they do what's the best way to do it what kind of content should I write how do I structure them these are

all questions That will be answered in this video so let's get right into it the importance of email flows are this probably nothing is going to convert leads into customers more than your email flow email flows help nurture your whole list at once so it's a very efficient way and email flows help you get people to take the next step because people don't just buy Services impulsively you don't just go to a stripe link and buy Facebook ads for $7,000 there's a sales cycle it's not a product it's a service there's a sales cycle do

I trust this person do I need this is now the right time Etc and without email flows you can drive a lot of traffic in your top of funnel if you want you can capture a lot of leads but without email flows there's nothing to get the leads that you capture to take the next step it's very important people need information and people need time and your email flows can basically give Them more information and keep in touch with them over time so it's kind of solves both problems there so I typically sort my email

flows into two parts I have two different ones one is the day one email flow and the second type is day two to 100 day two to day 120 and both of these the primary goal if you want to boil it down into one second is to convince people that the status quo is not an option because a lot of people Don't do this properly they tell them about their service they tell them what they need to do but it might even sound good in theory to the person reading it but you have to create

the emails with the idea in mind that we have to convince them that the status quo is not an option because then that will make them much more likely to convert into clients both need to be extremely readable what do I mean by that there's a lot of people who Write emails and it's just like a big it's like a book you need headlines you need line breaks images different sections should be very very easy to read Because if it's not easy to read the content is meaningless so very important before we make our email

flows we got to do something very important and that is messaging what do we want to get them to think because remember we have to get Them to essentially think that the status quo is not an option and obviously to do that we have to convince them why or it has to make sense it has to be all that stuff so our messaging should be things that we can actually do are already a part of our service logical and believable and we should not sound like an idiot so very very important here so I did

an example here so the example is an e-commerce email marketing brand targeting brands that Doing between1 and $5 million of your revenue and the messaging is how to set up your email to set them up to get to10 to $20 million of your Revenue so three things that you could do are you know AB testing your welcome flow twice per month because that will lower your customer acquisition costs and allow you to scale your ad spend rating email is so good people open based on the sender not the subject line like if my if my

emails were so good to you watching it Because I know a lot of people on these videos are on my email list if they were so good that you just open them because it's from me Matthew Larson the subject line the preview text is all irrelevant that's what I mean here and then putting 90% of the emphasis on the hook the first sentence to get people to read the rest these things in my opinion are very believable and logical you don't sound like an idiot and there are things that are possible for an email marketing

Agency so let's go to the don't sound like an idiot part this is a perfect example of how to sound like idiot so you don't a lot of people will go on Twitter go on LinkedIn for go on Instagram for five minutes look at some bios and you'll see probably 10 things like this I help e-commerce Brands grow my grow with my three-step conversion Matrix system stupid sound like an idiot no one who's actually been in business is going to be impressed by That it's confusing it's stupid versus you have something like this that's logical

and believable you help e-commerce Brands doing 1 to 5 million a year get to 10 to 20 million with these three steps and you just explain the three steps anybody who's doing $1 to5 million a year would agree that these are believable and logical there's no crazy claims there's no you know stupid stuff like this they are believable they are logical and they probably would help So that's what I mean by messaging and this messaging is going to be the core for all of the rest of the entire video so it's kind of important that

we go through it right now because it's going to be hard to show you an example of the rest of the video without it so let's go over here because this is this is the messaging that I do for 1000x leads if I can convince people their problems are no one knows who they are not enough leads all their clients come from Referrals and 99% of leads are unqualified that would be my messaging if people believe these are true and they the status quo is not acceptable they're much more likely to buy the 1000x leads

program and should be like noted that we're not lying two or more things can be true at the same time you could be making money from if they buy from you and these things could actually be their problem and in this case they are if no one knows who you are they're Not buying from you not you don't get enough leads you have no one to sell to if all your clients come from referrals you're putting too much Reliance on others and you can't scale and 99% of your leads are unqualified that's you're wasting a

lot of money so two or more things can be true at the same time it's kind of the day you realize that is the day you become an adult in my opinion and not too many people are adults out there so let's go to the day one email Flows what should this look like there's three three objectives let let's call them one you want to pound your core messaging six plus times you want to tell them what why and how like what the problem is why they need to solve it how to solve it that

was kind of an easy way to think about it and then introduce your offer and then youve you've told them the problem six times you've told them why they need to solve it and how to solve it and wow there you Are with your offer that's specifically designed to solve it what a coincidence so this is a flowchart of what this would look like and to understand some of these terms we got to go to the mere exposure effect so this is a psychological phenomenon as it describes it in Wikipedia by which if people if

you you hear something over and over you become more familiar with them and you're just more likely to view them as true that a lot of people have heard the Phrase probably people have to see something seven plus times before they buy it I would say that's uh either a lazy application of this or an oversimplification at best but the concept is very true once you start telling people over and over again that these are their main problems here or the example they start to believe it over and over and over it's the basis of

propaganda repetition we can use our propaganda for Good in this case because we are trying to help them and we're going to make the more money but that is the basis of it so what does this actually look like I'm I'm going to show you some of what I do so we have an optin on an opt-in page right here you see the four main problems businesses have they my messaging is on this opt-in page we want to once they opt in we need to repeat this message as many times as possible in the first

20 minutes after they opt In because for 20 minutes you truly have almost their undivided attention after 20 minutes their attention starts to WAN and they're never going to be as engaged with you ever again as they are in this first 20 minutes that is the basis of the mere exposure effect we want to repeat our point six plus times within 20 minutes and because we do this or when we do this it becomes very difficult for them to challenge what we're saying because they've seen it Over and over they've registered in their brain very

very quickly too and even over time as they kind of digest it they see it more they think about it for themselves it's going to become even more of a problem so like how does this actually work so you're running from Paid ads or content to an opt-in page and let's go through it in mind the first thing they would see is they would see that those four points in the ad I'm not going to Show you my ads but you can take my word for it they would see these four things in my ad

they would see it on the original optin page like I showed you so here's the optin page that's twice already they would see it on the thank you page so this is my thank you page it's the sixth or the sixth slide right here they would see it in the lead magnet delivery email um where should I open one of those I did not open One apologies just bear with me for 10 seconds here yeah it's in the it's in the lead magnet delivery email I can't open it right now it's inside the actual lead

magnet so if we open one of my lead magnets oops that's the wrong one got to be more prepared here but if we open one of the lead magnets it's very close to the top my computer is just going crazy Here yeah right here very close to the top we're just having a a meltdown here so it's inside the lead magnet I don't collect SMS so in this case it's not but then it's also going to be in three emails called the what the why and the how email because I reference you want to tell

them what why and how so these three emails so here's mine here's the what's their problem you know the top four things that will kill your agency right at the Top why these four things will kill your agency right at the top again and then why you need to solve them and then the top and the how email how to solve these four agency Killers right at the top again and then how to solve it so these are all of the ways that I get them to see the message over and over again in the

first 20 minutes we want to get them to read it at least six times in that time frame so keep repeating the main point within 20 minutes and the Point here is I say six plus times but there's actually nine opportunities for them to see it maybe eight if you don't collect the phone number so this is good because what if they don't open the lead magnet delivery email they won't see it in the lead magnet still six times that they're going to see it or let's say they do open those but they don't open

one of or two of the emails that's still the same thing they're going to see it in the original ad and on the optin page It's not really possible not to but we want to plan for some extra in case they don't see some and they're not going to unsubscribe or get offended if these are actually good valuable emails like these are this is good information they might not even know what their problem is they just just know they have a problem that diagnoses it they need to learn why they need to solve these problems

and what's happened if they don't and then how like it's not really spamming them if it's Good information it's very important to understand that so that kind of wraps up the the day one email stuff because we've sent them wait we sent them more than enough emails for day one we've got all of our all of our we got our messaging across we have um we've told them what why and how we've introduced our offer we have you know repeated it six plus times to try and get them to remember it and now we Have

to go to our day two to 120 emails so this is the difference so you'd have two like you can think of them as two completely separate things they're in the same email account same email address but when constructing them we want to think of them as two separate things so what do these emails do and why 120 days if we send them an email every day for 120 days and they don't buy they're not buying that's basically it like but it's better to send them More emails than less one email per day is not

going to you know offend them especially if it's good and we can kind of try to help them get in a habit of opening these emails and listening to to Our advice so these emails should all do three things give actionable advice with an exact plan promote video content and then answer FAQs and objections and that's it this is a very easy way to create an email that doesn't take hours and hours or an EXT an extraordin amount Of creativity so we want to give action actionable advice what why and how promote our video content

because video content is the most important for getting clients and we want to answer FAQs and objections because people don't buy until every objection is taken care of so the first thing we want to get to an activation point we're just going to put it AP because it's hard to write in a marker so an activation point this is The actionable advice here so let's go actionable advice activation points so an activation point is a certain thing that someone does that makes them more likely to buy for example in a THX leads if someone set

up their CRM and they set up their ad account they set up their newsletter much more likely to buy 1,000 x leads than someone who has not done any of those things so in your email flow if You get people to do those things one at a time they're ever closer to buying from you so very important certain things people need to do if you get these them to do these things via email much more likely to buy keep it short but tell them what why and how you're sending them emails every day they don't

have to be you know a thousand words each they could but they don't have to be get them quick easy wins in each email and make it readable and desirable What do I mean by desirable like when you're telling them what to do focus on the result or the benefit they're going to get don't just tell them what to do you need to if you tell them to sign up for a CRM or something if they don't have one you know you tell them why in the context of this is going to help you make

more money by X Y and Z that's what I mean by activation points the second one is consume your videos always link to a Long form video of yours and of course this implies that you have long form videos and you should and that's just that I'm not going to make any excuses I'm not going to tell you that you don't have to do it you do have to do it and if you don't you're going to be missing out like crazy imagine like these are my long form videos that you're watching now if I

didn't have these I'd probably convert 10% of the people that I do now and then answer FAQs so we want to make An we want to make like kind of a spreadsheet of we can put our actionable tips or activation points and our FAQs in here so what we want to do is brainstorm all of the objections brain like we want to get the categories so in mind there's stuff like paid ads there's content there's Outreach there's Partnerships there's website offers like basically all of the main categories that people need to know about before they

buy a,x leads what we Want to do is brainstorm 20 to 50 objections or FAQs for each we'll narrow that down to maybe the 120 most important ones of our list and we put it in here we would answer one objection or FAQ per email and eventually when we answer enough they will buy and that's just how it is people have different objections usually they just have a few if you send them an email every day for 120 days answering objections getting inside their head it's a very good Signal to them that you understand their

pain points you are working to overcome them and it just makes some trust you and willing to get started a lot more so this is kind of what the email template would look like you might have tried this idea today you know you need to have an SMS number in your CRM because you can text clients and texting cents there's a 90% open rate within 10 minutes for text and there's a 30% for email so you need to go into close.com Right now and apply for a phone number simple enough actionable tip of the day

top links put your video here FAQ answer overcome objections here and then a call to action and that's it see what I mean by it's very readable there's dividers there's headlines all of that kind of stuff and you just go all the way down I'm actually currently making this for myself right now so it was a good time for the video but this is all you would do so emails very important I wouldn't Say extremely complex if you know what you're doing but I guess if you didn't know that it's important you do it into

two parts how to make your messaging you know how your day one flow should look like and your day if you didn't know that I guess it is complicated so hopefully this video kind of simplified that email marketing very very important you're going to close a lot more clients than if you didn't do this or you did a poor job hope this video was helpful and I'll see you in the next one so it's one thing to agree that it's a good idea to make lead magnets and to even make these lead magnets but now

we have to learn how to distribute them or else doesn't matter if we build them and they're very good they're very valuable actionable and readable if no one ever sees them right that would make sense so in the p in a past video I went over what are lead magnets why we need them and how we make them just going to go Into maybe a 30 second to one minute reminder here so lead magnets are what we call the middle of funnel we drive top of funnel traffic to the middle of funnel lead magnets and

these are usually something like checklists or guides or PDFs or cheat sheets or ducks or ebooks or something of the matter where they give you their email in exchange for some piece of value these lead magnets are bribes that you give in exchange for their contact information Because if you don't give them anything there's just no reason for them to sign up they are a complete solution to a narrow problem and they automatically overcome objections at scale so in this video we're going to go over we distribute these lead magnets through PID ads and content

to build our email list and our email list size is going to be directly proportional to our Revenue let's just go up here why we need lead magnets because there are a lot of Different problems or objections that have to do with a service so a YouTube channel there's a lot of objections how do I set up my camera and lights making titles making thumbnails doing SEO video ideas scripts I don't like how I talk or sound these are all very real objections that someone would not if someone didn't overcome these they would not start

a YouTube channel for their business and YouTube is very difficult for this person in their mind but you being the Expert you know how to solve all of these problems and you need to put that Knowledge from your brain into written form and video form in a lead magnet and if you have a lead magnet that solves every single possible problem or objection it becomes very natural for them to just say well might I might as well just work with this guy it's very natural or girl of course so that is the situation that you

want to do by making all of these lead magnets But if you only make one which lots of people do that's great you solved their problem of setting up their camera and Lighting in this example but all of these other problems still exist and they're not buying from you they're not grateful to you they don't even remember your name probably they're looking for someone who can help all of these other problems and that someone could be your competitor more lead magnets also means more chances to generate leads because For example there's going to be a

percentage of the market that doesn't have a particular problem like may there's going to be let's say 30% of people in this example if they don't have the problem of setting up a camera and Lighting they're not going to be interested in this and we're not going to capture that percentage of the market we always want to follow the V formula when we make our lead magnets ask yourself when you make them would I Pay $50 for this is there an exact plan for them to implement within 24 hours to get their first few wins

and is there very readable is there one idea and one image per slide only doesn't matter how valuable and actionable it is if it's not readable and we all have seen those big walls of text type thing so the format of this I always do introduction what they need to do why they need to do it how they need how they can do it exact step by step And then examples just a nice easy way to think about it the who what when where why how where who is obvious you when now where at your

desk so we don't need to do that but we can do the other stuff so we need to figure out which objections there are that's step one in this example like this would be step one we need to figure out a desirable way to format the lead magnet and then in this video when we go over how to distribute it in ads and content we need to think Of the best way to sell it because that really matters there's an old story about how a book was not selling any copies they change the title and

it becomes a best seller I'm sure there's lots of cases of that and it's the same with your lead magnet so I just went over an example of how to do this in the last video on my channel I'm not going to do that now because that's not what this video is is about let's get into it how do we distribute our lead Magnets How do we get them in front of people so they actually download it how do we get them to a page like this where they see it put their email address in

and join our list that is what this video is going to be about so Circle the lead magnets and we distribute them through paid ads and content typically sometimes you can do it through cold email but you kind of got to have a very specific strategy for that so I'm not going to go over that in this video but I drew this One here with all these lines to signify the correct thinking because you should be promoting every single one of your lead magnets at all times or if you're gonna if you don't if you

just because it's very easy to check which campaign's doing the best and just only run that campaign in Facebook but if you do one or even two you're going to end up with this kind of situation when you want to end up with this kind of situation eventually you want people to view each And every single one of your lead magnets so that is why I drew it like this to to signify you know the content going to each one and then the paid ads going to each one and then they all end up in

the same place that's not as important but what is is that was a terrible line there what is important is that we promote all of them at the same time doesn't necessarily have to be 100% evenly but it has to be where we actually do all of them so what we need Like this is the stuff you need in order to do this so we need to have our lead magnet that would be nice we need do have our landing page that is what we need to do we need to have a thank you page

so an example of a thank you page I'll go over in a sec we need to have a flow that delivers the lead magnet let's not put the check marks here yet we need to have a flow or an email that delivers the lead magnet we have to have a master welcome flow which begins to nurture Them once they're already on the lead Magnet or they have downloaded the league magnet we need a conversion mechanism sign up page in a lot of cases the will be the same page not always but in a lot of

cases we need an ad account and a Content scheduler app so Facebook ad account and then something like hype Fury for example for content and then we need our ad creatives so let's go right into it so let's go here and let's let me open this lead magnet probably should Have done that before the video was started recording but that's life I guess so this is the lead magnet that is referenced in this image here so this would be the landing page and this is this page I took pictures of some stuff I could open

stuff but that's fine so they would this is my lead magnet it follows the V formula quite well it's valuable it's actionable and there's very readable you see practicing what I Preach one image and one idea per slide not all together it's very important very important so we have the lead magnet we have the landing page so what would the thank you page be let's say they put their email in here and click download this is not my thank you page but this is an example of a different thank you page that Taylor Welch does

for his Facebook group so this would be an example to let's go let's just use this One um let's let's delete some stuff here just so we can draw the sequence like what are we doing here so let's get a P so this would be an example of you're going to this lead magnet they've downloaded the lead Magnet or they signed up for it they're added to the flow now they're redirected to the thank you page and remember what I said about the thank you page and the conversion mechanism page often being the exact same

thing because when they download This they're going to be redirected to this page and that is an example of a community or a group funnel oops wrong one here so basically this is how it's going from here group and then in the group you would decide whether they're qualified or unqualified and if they're qualified of course you'd eventually get to a a sales call hopefully so that is an example of what I'm doing right here I WR a paid ad to my content lead magnet Added to the email flows and on the thank you page

it promotes the conversion mechanism which is a community in this case and that Community is the tool you would use to build a relationship talk to people see who's qualified and unqualified so let's do thank you page and also conversion mechanism signup page now we need a lead magnet delivery flow so I just took a picture of my convert kit because it's just it's not hard but you need to set It up right so you'd have something like this and this would be in any email service provider you'd set up something like this but this

is convertkit so you'd have your form right so this is a very specific form this is content form in my convert kit so this okay let's do it on the proper one this is content form so basically what this means is if they sign up for this form they will sign up for a specific email flow that delivers the Content let me just open her up here or sequence I guess it's called so if they do that they're going to be in this flow right here so hi it's Matthew Larson here I'm emailing you to

deliver your free content plan very important that you write this down in these emails we want them to do three things at least two maybe three if but the three is kind of like uh in a specific situation one we want them to click a link any link but In this case the lead magnet delivery link and this will open the same thing here you can see the URL is the same we want them to reply to the email because they reply to the email that's a very good deliverability domain Authority indicator for Google and

Microsoft and Yahoo the things like the spam filters and then if if it goes into their email we want or if it goes into their spam or junk we want to get them to put it into their main folder so those are the three Things we want very simple don't go crazy because the longer the email is the less likely they're going to see like this thing and reply to it and replying to it is very very strong for multiple different reasons so that would be like this so it just connects it to one simple

email sequence that has one email in it but then so let's go here we've got the delad magnet delivery flow but and the reason we do this to back up a little Bit is because we can't just put all of the lead magnets in a single email right we only want them to get the one they signed up for and we can't have like 12 different links in this one because that's just weird and we want them to go through this process and sign up to all of of them because the more they go through

a process and the more downloads they do there's a big difference between them getting everything at once and them going individually multiple times to do It from a psychological standpoint so what we have to do here is we have a a different flow or a different visual automation it's called in convertkit is if they sign up for any form at all so I have 12 lead magnets if they sign up for any single one of these forms they're add to the master sequence but the thing is it's just delayed 1 hour to account for the

you know they have delivered the lead magnet type thing so this would be Delivered immediately this would be delayed an hour and then the Master Flow would start and that's how that would work it's very uh it's just a technical part of setting it up but it has to be done so for our Facebook ad account like this is what we'd need and we'd also need hype Fury or something hype you can post on Twitter LinkedIn and Instagram and Facebook for you so it's just a nice scheduling tool so let's just say we have that

and then we need ad creatives I made some ad creatives here and I think these sticky note type ad creatives that you could do on your iPhone are great way to start just because they stand out well in the feed they're you know you don't need a designer for them you can make them very very quickly you can make you know 60 of these in an hour it doesn't take more than a minute to make each one one so we need to add creatives and we need to think of it as on the on the

headline It's you know either a testimonial based headline or a desired result so the the headline is what grabs the attention and gives them like what the result they're going to achieve and the bullet points will tell them how they're going to achieve the result so the thing to understand here is we need ad creatives for every single one so if you see here I have 12 lead magnets for 1,000x leads program and I have 12 campaigns I have one for every single one I'm practicing What I preach here and each one goes to a

landing page of its own like this for example hopefully I remember my URLs but you know I could open them all up like this and they would all have their own landing page so you can see the text is different you can see what everything's different so each one of these would go to the own landing page and each one of them has their own visual automation connector thing so we need to make ads for each of them and The thing is that I like to do is even if you're an a veteran Advertiser you

don't really like when you're first starting out you're kind of guessing at best as to what is going to work and what's not so what I usually do is choose my bullet points and they're all going to be the same mostly but then I just do make like five or six different versions of my my headline for every single lead magnet so if I have 12 that's going to be 72 ads total and I Just do that for the purpose of you know you never know what's going to work you when you're starting put in

five or six different ones and see which one gets the most and then build off that one instead of just doing one at a time and hopefully you get the right one so in terms of the actual you know ad creatives here what I typically is going to do is I only target the United States with ads uh english- speaking sometimes I'll Target men only because just that Is kind of who my target audience is that's typical there's not really many um girls at a thousand X leads so so far and I might also do

like 25 plus but it it all depends on what you want to do it's your target audience the thing that I don't do is any targeting for interest because I don't really believe in that so to speak the thing about interest is let's take let's do something to the effect of Ford Trucks if you target the interest of Ford trucks 33% of people will like Ford trucks who have that interest 33% of them will hate Ford trucks they're tagged on it because they just talk trash about Ford trucks or whatever and then 33% are probably

indifferent or mistagged so in my opinion and then people can just disagree or agree when you are using interests like that it's a matter of you know in my view you're not Getting the full the full Target total addressable Market the whole estimated audience size because let's just say there's like 85 million people here and you did Ford Motor Company it's gone down to 20 million people you can't really tell me personally that there's 60 million people like if that 60 million estimated audience size that decrease that not one of them likes Ford trucks in

there like that's just my how I think of it how my opinion and the algorithm on Facebook in particular is so good that you run your pixel it'll find the right people over time first month or two might be non ideal but as you get you know a thousand 2,000 10,000 subscribers through this it's going to have pretty laser f Focus targeting in addition to that I'm a thing I believe in quite heavily is that the ad will make the audience or the ad will determine the audience for Example let's go something like this H

which one should we do here let let's go deeper into our thing here let's try to zoom in here so this what I mean by this oh zoomed in way too much if if you oh my God I got to zoom out a little bit hopefully you can see it if you don't have any interest in building a personal brand or creating videos or coming up with content ideas or turning Followers into clients like addressed in this ad here like it's not attractive to you it's not appealing there's no reason for you to download it

in many ways and you can even get more granular than this in calling out your target audience you could be here's the number one strategy for e-commerce stores doing 1 to 5 million a year to get to 10 to 20 million a year in that situation if you are in a th X leads and you're running ads like there's no reason for someone Who's not a Shopify Store to download it there's no reason for someone who's not in the1 to5 million range and so on you can really get very detailed in calling out your target

audience and really really um do that because to some degree with personal brand if you don't want to get 15 clients in the next 30 days like there's no real reason to to do that right that's what I mean by the ad makes the audience so we got all of the stuff we Need for now we need our lead magnets our landing page our thank you page our lead magnet delivery flow and our Master welcome flow and that is the eight steps we need for paid ads so if we go back over here like this

is like this is what we have done basically in this example here we have gone like this let me kind of duplicate this so because I can show you with content after so let me oh oh oh just kind of Ruining it here okay I uh embarrassing embarrassing so this is what we have done here basically we have a campaign to each and every single one of our lead magnets our lead magnets are filled with affiliate links to try and get us some revenue and we have a situation where we're advertising to all lead magnets

they're added to our flows they are on the thank you page which both promote a community in this example even though these are two very separate things not This not both mine and this is completely different like that is an example of how it would work so the thing that you really want to keep in mind with like the conversion mechanism sign up like let me pull up this page I can't remember yeah I think it's this page whereas when you're doing your paid ads and this is going to be different from content that's why

I'm pulling it out or bringing it up here like this Subscriber form right you're running paid ads so you only want to ask in my view for the email address because you want it to be as low friction as possible you are spending spending money to get leads right you need you don't for every field name phone number website your cost per lead is going to basically double like if this was getting $1 cost per lead for just the Subscribe form it probably be $3 if you ask for name email and phone number so Because

it's paid ads and we need our economics to be right in some ways we need to have as low friction as possible so the thing that like that's fine right but to qualify people we kind of need their name their website their revenue that kind of stuff so to counteract the fact we can only get our email address here or we only should like you would ask for this most of this stuff to get in the group so that's how you would come over that would that's how you Would basically overcome your lack of data

by you know doing it in two different steps instead of asking for the front they've already committed to you you know they want the more extra value in the group you know they might as well do that right so it's very very important so I think at this point we've covered the paid ads part and we've covered like why you need to do this and stuff so now we have to focus on the content part so I'm going to change My change my color here just to make it obvious maybe I'll change that back and

circle this just so we can see we know what we're doing here so the difference between content and paid ads in this purpose is things like paid ads content cold or outreach are all cold traffic top of funnel traffic but content is a little less cold so to speak than Outreach because if they've if they're going to your lead magnets based on your content they've probably Watched a video or seen a LinkedIn post or seen a Twitter post or maybe multiple or maybe Instagram posts so they're a bit warmer so to speak than they would

be in paid ads and because of this we have to do we have to keep in mind a couple of things the first thing is that where are we here we can ask for more information because they are warmer because they want stuff from us but if we're going to ask for more information We should probably give them more too instead of just the just the one thing that they're trying to get or whatever let me zoom out a little bit on this instead of just one of these things why don't we give them all

12 on the content part but we're going to ask for their name email phone number website and revenue or whatever you determine right and the reason why we want to do that is because It's very easy to well it's very reasonable for us to just make these 12 campaigns and distribute the traffic easily but when we're posting stuff we have to like when someone's looking at your content right they are there's no guarantee they're going to see every like if you you'd have to rotate through these lead magnets is what I'm saying with your content

and there's no guarantee someone is going to see all of Them and click on all of them over time that would take a lot of different like a lot of content a lot of luck for them to see it all and a lot of you know them going to your site and downloading it over and over and over and there's no guarantee that they will do that but we need them to do that or we're going to run into this kind of situation here right with with our with our paid ads it's very easy to

just make a campaign for all of these But with the with the content it's not that straightforward we're relying on people to see it the algorithm to show it to them them caring enough to take action so we need to make sure they get all of the lead magnets orse we're not going to get any clients from it so so the easiest way to do it is to just add to just give them all of it like we're doing here like we're doing on this page not that page this page but we're going to ask

for more stuff because they're Willing to give their name and email and phone number and website and revenue or whatever you put on the form to a much larger degree because they trust you more than they do from Paid ads from Paid ads is just kind of an ad for here they've read your thoughts or your content or senen your profile or whatever so there's a much bigger degree of trust that is there when with paid ads not really the case and we also have to do this out of necessity because we Need them to

get all of our league magnets so we don't have a choice is what I'm basically saying here so what you might do to promote this stuff is like you put stuff in hype Fury or whatever tool you use and you might promote all 12 of these every single day so I made 12 trainings that you know are better than $10,000 courses you pay for and you might just promote the link to all of them every single day so in that case it might be this link and this link Would have its own separate delivery email

and if you want to see mine because I always like to prove that I do what I say in these videos instead of just telling you to do it here's mine you know literally here's my here's all the lead magnets I have just in case like because this button seems to not work for people that's why I have it like there so they have the lead magnet for every single one and that's how I distribute it Through content that kind of stuff if you because you're probably watching on YouTube and if you've joined my list

like a lot of the time I've made people come on it from YouTube I've made 12 full trainings better than most courses right at the top of the description and I put it in the pinned comment as well and there is an example of it in the wild because we need to show that we do what we preach right so there's the lead Magnets there's the video there's a content and a lot of people maybe even you you know find out about me personally it's choose a different color like from YouTube at least right now

and then YouTube goes to that thing which gives them all of the lead magnets and then it just keeps going let's just draw there even though it should be obvious but who knows so that is like how YouTube works for me in my particular funnel the video that You're watching right now so let's wrap up the video with one thing and that is our paid ad metrics because it's fine to tell you to make lead magnets it's fine to tell you to run ads for them but what are we going for here so in my

view and this is to clarify before I get into it this is email only from Facebook ads we need to get and you probably won't get it at the start to be honest because it's it's simple it's not easy if everybody was doing it then it would get You know then every body would be rich right but you want to get $1 or less cost per lead goal using Facebook ads and what I would do is I would completely try new Concepts until you find something that's maybe $2 cost per leader better and then optimize

if you launch your campaigns and it's just like you're getting like a $7 cost per lead it's just there's no way to improve or optimize from $7 down to $1 so you should just try something completely Different is what I'm getting at we want to get a 70% optin rate so for every 100 people that go to this landing page we want 70 of them or more to opt in and if that's if you're not getting this try adding like social proof try adding a new headline try doing X Y and Z It's very possible

trust me it's not I'm not telling you to do anything that's not realistic or not unrealistic here so we to get this like as a Function of just basic basic math if we want to get a 7 Cent cost per lead and we have 70% option rate we need to get a 70 Cent or less cost per click a lot of people will tell you to ignore cost per click especially e-commerce people and it's that might be easier to some degree in e-commerce but for this it is mathematically impossible to get $1 or less cost

per lead and a 70% opt in rate if we have a125 cost per click it's just Just math so let's just take my word for it if it's not less it's not 70 cents or less then it's not going to give you a $1 cost per lead we want to get a 30% or more let's go 30% plus subscriber to conversion mechanism rate so in this case the amount of people who sign up for this to who actually activate and enter the group in this situation we want that to be 30% or more because it's

not going to be 100% trust Me 30% is a good Benchmark because you can really if you convert like 2% that's just really advanced math that I'm not going to do here so if one in every 500 of these people become clients that would indicate and it's a dollar cost per lead each that would basically indicate you have a $500 cost customer acquisition cost or cost per acquisition so if you can do this at and it's very stable and you can you can ignore the $500 CPA if you can do this Over time and collect

data and and say with confidence that you're getting X CPA you can scale your ads quite a bit because if you know that you're getting $500 CPA and you're let's just keep it simple your gross like lifetime net margin is $5,000 lifetime value net margin lifetime value or something like that let's just say that is that's indic a 10x return on ad spent right it's not going to be you know instant because there's it's not like E-commerce not instant like Ecom but there because there's a sales cycle of course but it still is true it's

just sales cycle 30 60 90 days or even more so you would have to project cash flow of course because you don't want to bankrupt yourself but this is a this is how you scale ads for an agency you got to get a funnel like this you got to find out you got to get a low cost per lead you got to find out like what is the actual conversion rate of People who sign up for something like this to who eventually become clients if that's a $1,000 if that's one in a th000 and it's

$2 cost per lead then you have a $2,000 CPA case that might be fine because you have $5,000 net margin this is an ideal scenario and you're probably not going to get it the first time but stick with it um you can make progress really quickly in paid ads so it's just a matter of Doing it and then let's go back to let's do two things here just to illustrate the doing this let's not do that actually so doing this so overall let's do this quick the content will get clients which lowers your Blended CPA

right if you had a $500 or one in 500 become clients $500 CPA but one in every 500 who come in from content also become clients that basically lowers your CPA to 250 and it Makes it more more reasonable because content typically doesn't have a cost you need to do content you need to do content as well not just paid ads content makes paid ads more effective and what I mean by that is if you run paid ads and you have a blank profile and they click on it they're less likely to trust you than

if they click on a blank profile or click on your profile from your ad and they see tons and tons and tons of content or Your email flow directs to your YouTube like the content is a very big part of the paid ads even though a lot of people will tell you inaccurately that you should just pick one and focus on it it all works together if you if we take out the marker paid ads and content make each other more effective if you're running paid ads and content you all start reaching out manually to

the same person whether that's through cold email or through like an appointment setter Type thing that makes it even more effective we need it all it's not you know the paid ads is the drums the content is the guitar the Outreach is the singer the Partnerships is the bass player you can make each of these great on their own but in real life the band plays together it's not how good each part is it's how they work together and it's very very important that you have all of this as well so in this the last

thing I want to Do is make sure to have an appointment setter to reach out to all of these leads that you're getting because you have their in this example like and in the group one you have their name their phone number their email address their website their revenue there's no reason you can't have an appointment setter emailing them texting them calling them to do it like these three things are going to make your ads 100% or not even 100 times more effective than if they weren't there so I hopefully this video was helpful um

I'm going to make more videos like it every single day and I'll see you in the next one this is just one of the most important videos that you're going to watch on this channel or at all because it's one on offers and if you don't understand this and you don't have every single part of this implemented you're just not going to be able to scale your business and it's just pretty Much that simple you're never going to be able to do paid ads effectively or profitably your content is going to suffer your Outreach is

going to suffer your Partnerships are going to suffer and every single part of your business is going to suffer so it's important that you watch this video all the way through so we have two different funnels here we have the 1000x leads funnel and we have what most people have which might even be generous compared to what Most people have and the difference between the two here is you see that the ax leads funnel has products affiliate program course referral and recurring service or onetime service rather versus the average person only has their recurring service

and this like I said might be a little bit generous because most people's marketing funnel will look something more like this not even quite like this they might post content on Twitter or they might do SEO or they Might do cold email or a lot of people might not do any of things at all and their funnel is just wait for referrals and this is basically their marketing strategy so to go back to it the important thing is that we have all of these offers because no matter what we do whether it's paid ads or

content or Outreach or whatever 99% of the leads we generate are going to be unqualified and there's nothing that I or you or anyone else is Going to do to change that it's one of the four problems that most businesses have in addition to no one knows who they are they don't get enough leads and all of their clients come from referrals to solve these other problems you know obviously if you run ads you do Outreach you do content people are going to find out who you are if you have lead magnets people are going

to get or people are going to become leads and if you solve these two problems you're kind of going To solve the problem of all of the people coming from referrals as a byproduct by default this right here is the only problem that we don't solve by actually solving the problem there's nothing that we can do to change the fact that 99% of leads are unqualified however we have to solve this problem by proxy or by doing something adjacent to it and that is having all of these other offers when we have a referral offer

a course offer a program offer we're Including affiliate links in our stuff we're selling digital products and we have a one-time service that is what solves this problem so it's very very important to understand this so I've done a lot of different things here I've kind of made a ton of different scenarios to show you why with actual numbers actual examples how this might work because it's very important that you know of it so you become you don't become one of these people in the Midwit meme smart people and dumb people tend to come to

the same conclusion usually for different reasons but the same conclusion the absolute dumbest people out there are going to have different offers for different levels of the market and so the smartest ones it's everyone in between that this is a problem for that they cry and they whine and say 99% of my leads are unqualified and they take it as kind of a Pseudo it's like when people have a bad result that they take pride in so much that they enjoy it in some sick weird way and that is what we're going to solve here

their top five things that we really need to know is having offers like I said is the solution to this problem and these other offers are going to account for about 40% of our Revenue in my experience but they're going to be a lot more profitable because when you Are referring someone away to someone and collecting a fee that's 100% profit affiliate payments 100% profit digital products 100% profit courses 100% profit programs a little bit less and onetime service a little bit less but we can make more revenue of course by doing this but we're

going to get this Revenue that we're generating is almost 100% profit maybe minus some payment processor fees having all of these things is going to make your business More stable and because of that it's going to make your business more sellable if you put your shoes in the put yourself in the shoes of a potential acquirer what would you rather have a business where 100% of the pro profits and revenue comes from just client services or a business where they have all of these different revenue streams it's much less risky if you have all of

these things so you're going to get higher multiple if you sell and you're Going to get a higher percentage of cash as opposed to an earnout and the thing that I really want to stress in this video specifically all of these things are important but we need to stress this is having these offers is almost always the difference between your ads working or not between your ads being profitable and and being able to scale them versus them not being profitable or them capping out this is almost always the difference a lot of Lot of the

time it has nothing to do with the ad itself it has nothing to do with the lead magnet it has nothing to do with the email flows it has nothing to do with X Y and Z this is going to be the main thing that stops you from scaling paid ads not having these offers and I'm going to go to actual math here so for example and this is just based on my experience and experience of my friends who I asked in preparation for this video but if you're running an info Product funnel you can

kind of consider a 2% version rate to be good and then you can kind of consider 2% of these people to be qualified for your main service so it's kind of a two% thing I don't think this really matters for what I'm about to explain but I really wanted to put this in while I was doing research or putting together this mural board for this video so so this is kind of how it might work it might look like Some goes from a paid ad to a lead magnet let's go for a different one just

for chart purposes they go They're added to your email flows your offers on the thank you page they might attend one of your conversion mechanisms your newsletter Etc and you will use these to determine if they're qualified or unqualified so basically you know something like if you don't have this onetime service Your close rate for your recurring service is going to be about 20% and that's why this is so important to have your one-time service in addition to your recurring service let's just say you're like me when I had an agency my recurring service was

8K a month to 15K a month even if they go through this entire process it's very difficult to sell someone 15K a month six-month minimum commitment the first time they're ever engaging with you you might Have a 20% close rate at Best in that scenario but if you have a one-time service that's cheaper that's less risky that they can kind of use to test out your services I sold landing pages which is kind of like a miniature version of complete sitewide cro for 2500 now instead of a 20% conversion rate I might get something like

a 40% close twice as many deals for the onetime service and then if I do a good Job presumably I will I can much easier upsell to the recurring Service as opposed to just going directly for it and of these 40% of people maybe 33% a third of them might get this instead of 20% or less that type of thing to be clear we can still sell them our recurring service if that's what they want you don't need to sell them the one time first but it just gives you a lot of different options because

there's going to be a certain percentage of People who are qualified who have money but don't just don't trust you enough to go for your high ticket service right off the bat and that's where an additional offer of this onetime service can really play a big role and really help you succeed so the thing about this is you know this is what happens when most people do it this is what we should do this is what happens when most people do it as you'll see they don't have the Products Affiliates other offers onetime service Etc

so 99% of people essentially just get stuck here and that leaves 1% potentially becoming a client that doesn't mean they're booked a call that doesn't mean they even know about you it's just 1% of your Market needs your service and can afford it a small percentage of them will book a call and you might you know you might close 20 to 25% at most this is what most people are doing and I have some math on beneath These to show you the kind of difference because I have one here and and then I have another

one here that shows you what you should be doing because it's very important so I hope this makes sense just having an extra stuff here I really wanted to focus on the one-time service for this particular drawing having this one-time service can just act as a nice stepping stone and a nice paid trial offer as opposed to only having your main recurring service like So many people do which is basically this is their marketing funnel compare just what looks better on paper this or this and we can kind of answer that obviously this will look

better so this is the marketing funnel for most people assuming they have the rest in terms of just offers and this is being generous like I said because most people won't have even 10% of this but let's just say they did but only with one offer because we got to have the sake of argument for Here so 100,000 total subscribers email subscribers over the course of a year is basically what let let's just assume that that's the case they got through their paid ads through their content through their Outreach through their Partnerships through whatever they

got 100,000 email subscribers so if 100,000 email subscribers and remember only 1% are qualified that is about a thousand qualified people and that's just Qualified people people who can afford it people who are looking for it right now people who don't do it themselves or have someone doing it for them that's who this is but not every one of these people are going to book a call most of them don't even know who you are and of those people not everyone's going to book a call I gave in my opinion a somewhat generous 10% of

these people will book a call which means 100 calls over the course of a year I gave a Somewhat generous 25% close rate on cold traffic which means 25 clients if we had a $110,000 net margin per client in the lifetime value and we got to choose some numbers here I know some some people are going to say oo mine's much higher than that but we have to choose some number here this is a video and an example that's $250,000 Profit just by having this one number a good income for a lot of people in

almost anywhere of the world I'm not Disparaging that but it does leave a lot of potential on the table and what I want to do with these videos is help you realize your potential sounds motivational you can decide for yourself so let's do the 100,000 email subscribers with the all of the offers now we have affiliate now we have products now we have programs courses referrals onetime service in addition to a recurring service before I get started the thing to understand here is we're Not doing anything different At All by having these offers we're still

running the same ads to the same lead magnets to the same conversion mechanisms with the same email flows the same content Etc but the only difference is now we have these offers 99% of people were be unqualified before 99% are going to be unqualified now but before these people just didn't do anything they're just they're just there there's nowhere for them to go they just exist in your email Software and are not monetized in any way but now if they are unqualified meaning they can't afford our service or whatever the reason we can send them

to the products digital products maybe they're worth $100 in this example we also will stack our lead magnets and our email flows with affiliate links and start to build affiliate mrr this is very well completely passive you know but it's a lot of money if you do it right we could if they're unqualified we Could refer them to an agency or a freelancer that does the same thing that we do but for less and collect a fee we could sell them a course which we have good way to think of the course is you make

this course for your internal training and you might as well sell it as well for those who want a little extra the program is the course plus a little bit of coaching calls or guidance or feedback so these are all different offers that we now can be adding to our Funnel we're not doing anything different it's not like we're changing everything these just are a way to monetize the 99% that already existed as a byproduct of this funnel and now we're making a lot more money and I'll show you because of this we have still

have 1% of people are qualified a thousand calls but because we have different stuff now we've put them through different offers and stuff we Can kind of say that more people are going to book a call this time than the other way and that just means we now have let's say we're only promoting our eight let's say we're only promoting our 15K hypothetical C Service before people who know they can't afford that have no reason to book a call but now we have a $2500 landing page a larger percentage of people are going to book

a call and I've reflected that and now it's 15% instead of 10% so this means we're going To get 15 calls from the same sample size instead of a 100 but now because we have this other offer it's less risky they can try out our service whatever our onetime service is and then if they like it they can be upsold so the recurring service so now our close rate kind of doubles instead of $155,000 a month in this example with a six-month commitment they can pay $2,500 and try it out now instead of 25 clients

with a 10% Booker call rate and 20 25% close Rate we have 60 clients because we're booking more calls and closing more of them I was trying to be very fair here and say we have a $7500 net margin per client and set of 10,000 just to account for the onetime service not everybody's going to upsell of course and that is $450,000 profit instead of 250 just by doing nothing but adding the offers in hopefully you agree and at least understand my example logic here but We're not doing anything different we're just monetizing them in

a different way now we have a one-time service and this reduces the risk and it helps us book more calls because we have a a less version of our main service so this is just taking into account you know this down here not even this stuff yet but we've already almost added you know not quite double our profit but I think that's 80% if that's you can make fun of me in the comments or DMS if that's not But I'm going to move on but we also have other stuff now we also have our products

right if we have 100,000 email subscribers and 1% of them convert over a course of a year is not difficult to do trust me and the aov is $100 that's $100,000 in revenue and it's going to be all profit minus the payment processor fees we also have affiliate links now in all of our email flows and our lead magnets if just 1% of people sign up for Anything and we might have different affiliate offers that means a thousand people have signed up if the average payout is $25 a month so let's say say you get

them to sign up for a software that's 90 or $100 a month to keep it easy and it's a 25% commission that's where this number comes from some tools might pay higher some might do lower but we have to choose some number for this example and let's just say they stay three months on average because some People will stay for a year some people will cancel after a week let's just say three months to be conservative here in my opinion that's $25 time 3 months is7 $5 per user times a th000 people is $75,000 almost

all profit now we have referral Partners as well don't we let's say we have a bunch of people who aren't qualified but they still need our service we could refer them away to a freelancer or another agency let's say we do a hundred of These a year which we'll have that should be 0.1 but sorry about that that's 100 referrals per year times $1,000 referral fee each that's another $100,000 if 1% or if only 100 people out of the 100,000 buy our course and it's a um $1,000 each that's another $100,000 I just combined the

program here just to show you conservatively what is possible so now instead of 250,000 or even 450,000 just by putting the onetime service now we have 820,000 Total profit and it's very important to remember that we're not doing anything different the marketing is the marketing the leads are the leads all we're doing is giving them another option to those who are qualified a lesser option to reduce their risk and maybe close some more people who have money but not quite that much money and we're also monetizing the 99% that aren't qualified just by having these

offers same ads same content same Outreach same Partnerships same email flows same conversion mechanisms same sales process same content same lead magnets nothing has changed this is the power and this is why it's so important if we go back to the very important thing I said earlier about this is usually going to be the difference between your ads working or your ads not working it's so true people have an ad funnel that looks something like this and they wonder why the ads Don't work it's kind of obvious why the ads don't work when we think

of it in this context if 99% of people we running ads to are not qualified how are they going to be profitable I typically call people and people do do this so not going to make too much fun of them but people do frequently run ads like this they run it to a page maybe as a vssl booking to their booking a call to their recurring service and if you know someone who says Ads don't work this is usually why it's because instead of this entire thing with all of these different offers like this is

their funnel I typically jokingly refer to this as the FTC funnel because the cost per lead is going to be super high and cost per call they didn't go through all your marketing and email flows and stuff so they don't really know what you do and because they haven't done that they haven't seen your content they don't trust you there's Little to no Rapport on the call and that makes it much harder to sell and because of this super high cost per call you need to sell quickly to recover your ad spend if you're spending

5K a day on ads not saying you have to do that right away but one day and you need to sell right away or if you're going to bankrupt yourself your you or your closers are going to say crazy things to get them to buy and over time that's going to catch up with you the FTC is Going to get on you and that's why I call it the FTC funnel jokingly but not let's go back so the difference between and I have up here the difference between profitable ads versus not profitable is having these

offers when most people are doing it they just go to here where it's just 99 if 99% of people who who click on your ads and stuff can't buy anything or be monetized it's hard to expect them to work versus you have something like this with all of These different offers a cohesive marketing strategy a cohesive unit it's very easy to get your ads profitable and not just profitable in the sense of you know you're getting 1X or more return on ad spend but extremely profitable to the point where you can make a lot of

money if you have all of this you have this whole funnel you have all of these offers you're doing this it's not going to be and I don't want to minimize it but it's not going to be impossible or Even extremely difficult for you to be you know you don't need to be a payad God or or anything to make it work is mostly what I'm trying to say it's all how it works together it's all part of the whole system don't run ads until you have a marketing strategy that looks exactly like this when

you do you are going to get the ability to do unlimited scale because your ads are going to be so profitable you can get as many leads as you want many calls as you want Because you have Now inverted the principle of supply and demand in your favor instead of against you you can raise prices which means higher margins which means you can reinvest in more ads content higher level employees to help you skill the business and so on versus the FTC funnel and I don't want to present that as a joke because this literally

is what happens to people who run this funnel if you see people get investigated that's Why so once we because this video the offers are important right like I don't want to say anyone should do this even if they don't run ads but this is so much more important if you do run ads because there is a degree of you know if you do cold email or Outreach if you do content it would work without it but it's just you know when you're running ads you are risking real money right that you have to presumably

get back you just can't lose money on your ads Indefinitely versus content it's not that much big of a problem it's not as necessary to have all of this this stuff even though why wouldn't you but when we're running ads like we have to we have to have this stuff or it's not going to work so that's why I have a projecting ad spend example here if you are wondering why so this is purely example math like don't think too much into it you got to have making a video like this you got to have

some kind of Math but eventually through your data and analytics you determine through number of calls divided by adspin that you pay $100 to get a call booked because your funnel is so good and you have different offers I said you know you might get a 40% uh 40% close rate on the one time but let's just be conservative after bad fits unqualified people and no shows with the calls you get a 20% close rate so that basically means if you're paying $100 a call one in five people 20% you know buy that's $500 customer

acquisition cost on your service if you had $5,000 lifetime gross profit again this is just an example 5,000 divided 500 customer acquisition cost is 10 times return on Adon but this is not e-commerce and that's another mindset that will kill you there's a sales cycle we all know that people don't just see our lead magnet and then buy let's just say for this example there's a 90day Sales cycle on average could be more could be less typically the more expensive or Niche your service is the greater it's going to be but let's say we have

a kind of affordable Mass Market option you need to pace yourself here if you don't have a big line of credit or money in the bank you can't just go absolutely nuts on the ad spend because you're going to have to wait to give it back this is not e-commerce where they see your ad decide whether or not to buy Check out and the cash flows instant you just have to pace yourself it's not scary or super complex but you have to pace yourself so my formula when I do this assuming that I don't have

money in the bank which I do so I'm trying to make this for everybody not me personally I when I started it let's say I spent onethird of my 90day LTV on ads and multiplied that by the number of clients I wanted per month and I do that Because you know there's 30 days in a month 90 days total you know onethird of 90 is 30 days it's not magic or anything so let's say my gross lifetime value is 5,000 and I divided that by three for 30 days so I would be spending $1,666 per

month on ads and you can divide that down today but I multiplied by the number of clients I want so if I wanted five clients I would do you know times five I think I have that math here so let's say we want to get five clients Per month you know 5 * 5,000 divid 3 is 8333 a month on ad spend which is 277 per day take it slow at the beginning until you can afford it and always start from scratch at $50 per day and prove it works once you once it's proven to

work you can always increase the ad spend if it's not working there's no reason to spend more than $50 a day if it's not working at $50 a day it's not going to work at $277 in this example it's not going to work at 1,000 or 5,000 like a Lot of people really worry about this and say how much do I have to spend on ads or usually takes a question of that shape or form and the answer is always start at $50 a day because $50 is Affordable to pretty much anybody who's going to

attempt to paid ads and it's gonna like $5 a day just takes forever to do testing and to get calls because if you get a $100 a call for example and you'd spend $5 a day like You might not get a call for 20 days like that would be the math on that right so let's go and finish this off with some basically how to make these different offers and then some examples because I made a couple of examples so to recap this is what I'm talking about I'm talking about 1 two 3 four five

six so assuming we just had the recurring service how do we make the other offers so here are some examples so for products we want to make you want to Charge $10 to $100 for these and the best way to think about it is they make stuff faster so landing pages if you had a lead magnet telling them how to do landing pages you might sell landing page templates and that would be a good example of how to make it faster affiliate links you know stuff that your target audience or ICP or Market uses just

include those in your lead magnets and email flows course a 99 $997 course that teaches them how to do X Y and Z And the number one thing is cuz you always like well when I explain this to people I 33% of the time let's say often say well I don't want to be a course seller I don't have a course or I don't want to make a course the course should be the exact same thing as your internal training just make internal training and sell it as a course or vice versa and it's great

to test the value or the effectiveness of the course because if you put your people that you're hiring And training through it and you can see the result for yourself whether it's good or not program will just be a more expensive version of the9 $997 course but you might put a weekly call or slack Channel or something so for the one-time service it'll be I did not change this so let's change this it will be a lesser version and or natural stepping stone to your main service and I have some examples below So we'll get

into that and then the main service or your recurring service is the main High ticket recurring service that you already have if you're in business you mostly have a service like that so I'm not going to get into that so I did a couple examples one of a sales trainer and one of a landing page agency so the product here could be sales call checklist for9 $97 top 10 lines comments closes etc for Affiliates you could have crms dialers whatever tools that Salespeople use for course top 10 things you need to get more sales same

with the program onetime service could be you go into their company or their sales team and make a custom sales process for their team and a recurring Services you recur you review the company sales calls weekly and offer suggestions and coaching to their team like that's it's not overly complicated let's say but that's an example of some offers that you would make landing page agency I Know this one from experience so this will be a lot more specific because this just what I did so 100 webflow templates for $97 very good value appealing to all

levels of the market from absolute beginner to probably established brand like if a CEO of a decent brand saw that $97 why not affiliate webflow clickfunnels Jasper AI convert.com which is an AB testing tool course top 12 things for high con converting landing page program same thing I didn't have a Program when I did this exact example but I could have one time service was One landing page for 2500 or three for 5,000 and it was about 5050 from who got which and then if I did a good job the recurring service was 8,000 to

15,000 recurring sitewide CR every single month when I say 8 to 15,000 I started at 8,000 when I first started and as my confidence grew I eventually raise it to 15,000 not real too much thought or reasoning behind it so this in a Nutshell is why the offers are so important and if you don't have them you are kind of screwed in my honest opinion you're going to have an unstable business that's solely on client Revenue you're not going to be as profitable as you should nothing to do with the 99% of leads that are

unqualified you're just going to get frustrated your ads are not going to work because you don't have any way to monetize the 99% and you're not going to be able to scale because you Need paid ads to scale and that's just how it is so hopefully this video is valuable and I'll see you in the next one this video will help you set up a sales process that will make everything so much easier and set you up for Success both you and your employees when you eventually get so many leads that you have to hire

a sales team so this is my preferred process here and you can really break it down to four main parts the first part is you make it easy on Yourself and set yourself up success with with your marketing funnel number two is you ask the right questions before and during the call number three you don't need to use heavy sales tactics when you have one and two and you want to position yourself or act like an expert advisor to them not really a sales rep there's a very big or there's a very fine line between

acting as an expert adviser and being one of those cringe people who try to take like The doctor approach and they try to diagnose your problem so this is my sales process this is what I prefer to do I'm sure there are dozens or hundreds of different ways you can approach a sales process but this is what's worked for me and this is the one that fits my personality and my style so let's get right into it so why this video is important when you have a funnel like this in a,x leads or if you

build it yourself eventually You're going to get so many leads that you're not it's not going to be possible to take all of these calls yourself and you're going to have to get a team some sales reps some closers whatever you want to call them and the thing to keep in mind is your sales team is never going to be as good as you at sales calls this is your company you care the most you're the biggest expert at the product and the service you're selling and most of these people in your sales Team probably

are not going to be sharks or Killers you know that would be nice we're trying to hire those if we can but we need to set we need to have this stuff set up so that you set your sales team up for success as much as possible and I'm going to show you how to do that in this video so let's just say you have all of the funnels set up you're runting paid ads to all your lead magnets you're posting content you're runting cold emails all day you're going to be Generating a ton of

leads let's just finish drawing quick here so your leads are going to go to your email flows and your thank you page and they're going to whatever funnel that you choose whether that's webinar live Workshop newsletter Community or a combination of them all they're going to get qualified or unqualified if they are unqualified you're going to send them away to different offers that you should have as part of a complete marketing Funnel and for those who are qualified they're going to eventually make their way to a sales call down here so they're going to go

to your website see all your stuff go on the sales call so a lot of people they're marketing funnel is going to be more like let's just take some stuff out here it's going to be more like this where they do Outreach to cold email to a sales call and they wonder why they have no Rapport or why it's so Difficult or why the person they're talking to in the sales call is so skeptical and it's not difficult to see why because they don't know you the first time they ever heard about you and you're

is through cold email you're still a faceless person so to speak you can replace cold email here for ads like whatever content is a little bit different because if they're reading or watching your content they somewhat know who you are but for ads and cold email Like this is going to be the sales process that 99% of people have and wonder why it's going to be so difficult versus this the value in having this and how or why it sets you up for success is can be described with this picture so you're in a sales

call here and and the prospect has been reading your newsletter they've checked out your webinar they follow you on social media watch your content or read your content they see your ads all the Time this is much easier this is essentially this you're selling the same service to the same person as you are here but because they've gone through all of this they've seen your content seen your ads receive cold emails downloaded lead magnets seen your email clows maybe watched a webinar a newsletter joined your community or whatever it just becomes much easier to sell

to them there's no it reduces the skill to sell to them to where you don't Have to memorize any lines or memorize any sales tactics or do that kind of stuff that so many people do or worry about maintaining frame or you know the classic sales stuff which is true like this it is stuff you you do for a reason but we want to set ourselves up and our sales team up for success by putting them through this funnel before you know however they get to the sales call is going to be dependent on them

but by setting them up for Success they are Going to get a bigger better close rate they're going to become more confident and then they're going to have a positive flywheel of getting you more and more and more and more sales so they say you're they of course who is they but an average close rate from cold traffic in this in this scenario might be 20% and it's not uncomon for if they go through a funnel like this 30 to 40% with the same exact same person uh In each scenario the exact same sales rep

so let's break it down because I broke I made a bunch of stuff here so I have the website the off website stuff the preall flow the actual call and the followup so I have a bunch of different things to go over and I'm going to go through them one at a time because they all they are what makes up a complete sales process so to speak so I'm going to kind of break this up so you could take I'll get my marker Here you can think of this as one thing this is like the

pre pre pre stuff you can think of your website as something else and I messed up the thing there think of the preall flow and then the sales call and then the followup of the sales call so these are like the big sections or categories I made the this part is like what you do in a THX leads and or you what you build on your own either one it's just about building the stuff generating the leads Warming them up getting them qualified or not qualified and on to a call so let's go to the

first part which is your website on your website you definitely want to have case studies as many as possible you want to have free video content so what do I mean by that just think of YouTube videos you made or training videos you made just embed them in the website you know try to do at least six maybe more the reason you do that is Just free value of course but it's important that they spend time with you the more time they spend with you I.E watch your videos the more likely they are to trust

you and book a call or convert so more likely trust you and then they see your face they hear your voice they're more likely to remember your name like these are all very very important steps in the sales process video testimonials are much better than written ones just because they are Harder to fake a vssl at the very top where it shows your face and explains a little bit of what you do and or the results you've gotten the difference with between having a vssl and not is astronomical even if they don't watch the vssl

just having one makes you look so much more professional and it's another opportunity to get them to see your face and hear your voice which are just two extreme trust building things regardless of what is said in the vsso Off website is an interesting one so you kind of like in addition to what you have on your website you kind of want to have good off website results so someone Googles you your name or your company name you have media appearances you have thirdparty reviews you might have a Google search ad at the very top

just to be sure and then content across your social media profiles so if you Google Matthew Larson here Matthew Larson there's a lot of Matthew larsson's Apparently and unfortunately but if you Google Matthew Larson marketing you'll see my LinkedIn you'll see my book you'll see my Twitter my YouTube You'll see some blog posts I've done you'll see that's about it so I'm telling you to do this but I've not done an extremely good job myself of doing this even with the successes I've had over the years I'm going to build that up a lot more

so that is what I mean by off website because we when if it's going to And it's it's not you can't measure how much it's going to hurt you but if they Google you and nothing is nothing is here so to speak whether it's for you or your company probably your company if you have a sales team by then it's doesn't really help have it for you it should be your company and the results your company gets but you need to have like as much stuff as you possibly can get on the first page or

the first few Scrolls of Google it's very important Part of the sales process that really has nothing to do with selling so YouTube or the funnel the website and off website stuff basically have nothing to do with the selling in terms of getting on the call but they are as important as any other part of the process so the next thing we want to do is our preall flow so I made an example here using cenly so this is the information first that you Should collect on your pre-call flow so I'm going to go over

it here your name your phone number your email of course your website kind of self-explanatory you want to get their revenue just so you know who is qualified and who's not basically and what kind of person you're talking to what kind of level of client people don't generally lie about their revenue on calendly they might do it on a form like on your website to get a lead magnet but generally if they're Booking a call with you they are going to be honest because if they're not you're going to find out anyway on the call

something that I really strongly believe in especially with a sales team cuz typically they're going to be less experienced less less confident than you is tell them the price right on the Cal Le booking page so this is the one for a th000 x leads I'm still taking all calls for this but I tell them our program is 4K right now and it's meant to last 120 Days but you'll get support for one year are you okay with this we're not trying to scam old people here or sell a business opportunity to B Toc consumers

here we're dealing with we're selling high priced or you know B2B services is for thousands of dollars we don't need to trick them here in my view some people will disagree with me I don't this pre-qualifies them if they're not okay with this they're not going to book a call so your sales calendar is not Going to get clogged up it's not going to be as uncomfortable for you if you find it uncomfortable to bring up the price and so on if you if it depends like our program is 4K right but let's say you

know you sell a service that depends on what they need you would do our service starts at 4K and usually goes up to 15K or something like that the average person pays around 8K are you okay with this because if they pay 4K they're going to be pleasantly Surprised because the average person pays 8K if they are going to pay you Cote them 12K at least they kind of know that ahead of time it's easier you know it's not as much of a shock and so on if they pay 8K that's what the average person

pays I strongly strong ly believe in this I never in the past few years never gone without this on the form it's just make sure people who are able to pay don't book a call because if they see that and they think it's too Expensive they're not a good fit anyway you don't want to have conversations with people who can't pay and so the next one is that I also really love and someone told me to do this but I have no idea who told me to do this but it was years ago is on

your form ask how familiar are you with our stuff on a scale of 1 to 10 so this is a great thing to ask because it will really push you know how you do the sales call if there are one out of 10 Familiar that's good information with you because they got to call like you're going to do the call differently than if they were a seven or an eight or a 10 or or a nine or a 10 out of 10 familiar with what you do and then I always put you'll be redirected to

a page where you can read all about it and I'll show you that after and then I ask what would be an ideal outcome for this call as in like a a written answer I really love this too because you can just you Instead of guessing they're just going to tell you and I like to phrase it what would be an ideal outcome for you instead of what are you looking to get what do you want how can I help you because a lot of the time those are lazy questions in my opinion A lot

of the time they don't know what to like what they you can help them with so it would be an ideal outcome for you isn't the way better thing to ask Because you can really get inside their mind that way and then always have you text or ask their phone number to get text message reminders you need to send those and I will show you after so in your cly when they submit this you want to have a redirect link I didn't open the inside of my calendly to show you but when you schedule a

call with me you're going to be redirected to this basically presentation that I'm currently editing right now I'm just Adding to it a bit so myself and my partner here with links to our YouTube channel and Twitter and we're going to have a vssl here that I'm going to film today so why do you need this this is this is like the type of presentation that you would send someone in like a proposal or screen share on an actual sales call so the four things that kill your agency the four problems these agency Killers have

nothing to do with specific Revenue Numbers how to solve them why you need to solve them and then obviously our program is positioned how it's like the is but built to solve them that's what you want to do here and then you know how it works the cost frequently asked questions Etc so all of these things are super super important these ones are kind of obvious but I really love these three that I noticed a lot of people don't do and then I have just a picture of it here that I took as well but

I Ended up showing you the actual live version so cenly when is where they we going a book a call and if you don't use cly just do this with whatever you use other people use different programs that are not cly but that and then I showed you there is what the redirect page so purpose of the redirect page is to make your offer Crystal Clear looks like too big a font to cut off there but you want to do you know the F the who what when where why How who you when now where

at your desk like you don't need to go over those but what why and how are very important so in this page or document that you redirect them to you want to do a few different things you want to have one idea per slide like you're notice in mind I don't have more than one thing in per headline per slide you want to have one image per slide because having one idea and one image makes it so much more readable and You can make the concepts a lot easier to digest and understand when you have

an image and that's why the ability to make images like this is a skill that should be practiced so daily and really needs to be Hab at home especially if you can use mural board because it's easy to draw so for example why you need to solve ageny killer number three which is all of your all of your clients come from referrals because if you don't like regardless of this Text this is your marketing strategy if all of your clients come from referrals it's a very nice visual and then for and my example the fifth

hidden agency killer is yourself so things like you know I'm just going to start start and build a thousand xades one step at a time it's on you know the classic Bill curve meme but you you know it's kind of to mock them and Bully them in a way you know I don't have time I'm so busy I need to hire so many employees now is Not the right time I got to do other stuff first I already know how to do this anyways to kind of to to mock them in a way that's a

little bit light-hearted if this is a problem and then you want to have at least three videos which is the last step that I have here and you want to have one at the top and then you want to have one for essentially that go you want to have one that essentially goes through this document like you speaking Going through it just for clarity purpose one for the program or the offer like showing you how to do it and one for different like going over the cost the details and stuff and something that I really

like to do is there's always going to be a cost right but there's also a cost of not solving the problems there's a cost for your solution whether that's money and or time but there's also a cost of not solving it so that is something that I really like to put in There and a fourth video if you want to is going over the FAQs I just like to put the FAQs in there because why not if they have these questions they're not going to a lot of the time they're going to either ask you

or just not ask you and then not convert and you're going to wonder why so might as well just put the FAQs in there so this is an example like I didn't open the inside but in cly you just redirect to an External site and put the address the purpose for the phone numbers that I said was so important down here get phone number and send text messages to is to get reminders and the the reminders are just important because people forget they need to be reminded hence the term reminders so I only do SMS

reminders because they're more effective people are much more likely to read a text than an email in pretty much any scenario and I'm also going to be Sending out pre frame emails anyway so we don't need to send email reminders as well as text so I do 24 hours before 2 hours before and 30 minutes before I've tested this a lot of time this is just my preference 24 hours before obvious reason two hours before well let's go to a lot of people will do an hour before and 15 minutes before but I have found

that 15 minutes is almost not enough time if they're really like cut up in something To finish finish it so I like to do 30 minutes before and then an hour before 30 minutes before would be too close together so I just do two hours before which is the reasoning behind that not the most scientific reasoning but I have tested it quite a bit in my life so so the third thing when they book a call cly they should be automatically enrolled in some sort of workflow or email sequence whatever you'd use zaper or make.com

or your CRM like .c to do This and these are what I at least refer to as the pre-frame emails and I like to send three of these so we have email one we have email two and email three let me just remove that um that line and just make them a different color instead so let's make these different colors just to break them up because there's different pieces of each the first one is your propaganda email and the propaganda in my case is you know these agency Killers if my whole propaganda my whole messaging

is like these are the four things that will kill your agency which is true if I'm not lying or you know saying something that's not accurate but these are the things that I want them to believe these are the four things that kill your agency and you need to solve these if they believe that they're much more likely to buy 1,000x leads than if they're not right so the top one to four things you Want them to believe should be logical and believable and part of your service so when I say that the top four

things that kill your agency these aren't just random things that make don't make sense no one knowing who you are not enough leads all your clients come from referrals and 99% of your leads are unqualified those are believable Andor logical things that would someone would say okay yeah these things could kill my agency it's not just something r that Makes me or you if you misapply this look stupid and then these things are obviously should be part of your service email number two case studies testimonials examples and more propaganda you'll notice the same propaganda should

be in all of these things because repetition is important and then email number three I like to send them different YouTube videos of myself or just videos in general because That is so important in my opinion plus a little propaganda bonus point of your YouTube videos also spew the propaganda so the difference is like night and day to let's just compare having this to not having this without this they might not even fully understand what you're selling them very important that reminders they might not show up and without these pre-frame emails they're not going to

believe what you want them to believe as Well as they're not GNA see your social proof and be confident that you know what you're doing and they're not going to be able to see some YouTube videos further showing that you know what you're doing so you got to think of this as when they're talking to a sales rep because you're going to be generating so many leads through this funnel that you're not going to be taking these calls so you kind of have to set up this system like I said probably a few times So

far to give the your sales team the best chance to succeed you don't want to just give them a chance to succeed and then say oh these guys suck and fire them and hire a new one that's a waste of time money and you want your sales team to succeed if you they succeed you make money so very important preall flow so so far we've gone over the off their website the off website and the pre-call flow I'm just deleting some of the stuff always go back to this Like when they go through the funnel

it's going to be a lot easier to sell them when you have off website stuff such as media appearances through party reviews search ads content Etc and on your website you have case study your free video content your video testimonal and your vssl in many cases like the goal of this if you want to dis spell this into one sentence is by the time they book a call they should already be sold and the call is just to close the Sale it's not you're you're not selling them on the call that's a a very important

distinction to make versus in this scenario like you would have to even explain what you do on the call and sell them on the call and that's why this works at half the rate of this so let's go to the next part which is the actual sales call so I kind of just touched on this they with your funnel your website your pre-call flow it makes it 10 times Easier on you and your sales team because they trust you from the funnel you have all the information based on the good questions you asked that you

need and they know exactly what the offer is and what you are hopefully confident that you can do it so this is before like the sales call even takes place so when before the sales call takes place just make it a standard in your company that your sales reps do at least 15 minutes of research like a lot Of sales reps will go one call the next and they don't even know what the website and stuff is because they get off one call it 2 pm and the next call it 21 always make sure your

sales reps have 30 minutes in between their calls to view their website read the ideal outcome from the cly question because that is in the call Booker own words what the ideal outcome was you're not guessing and then review the one to 10 like how familiar are you out of 10 so You can guide the call very very important so next let's go to the call structure so the first thing that I believe everyone should be doing is starting the call by bringing up the ideal outcome that they said in the actual booking it's an

easy place to start you don't have to do any guess work it's going to get them to talk for maybe 5 10 minutes before you get into it and you can if you just bring this you can if You bring this up you can really just get them talking and you listening and that will give you information on how to do the rest of the call after this period is up you want to review the presentation that we made so in my calls I'd go over this or I will because this is work in progress

you want to tell them exactly how long this will take because that kind of sets you to go back from the stuff I said at the very beginning Called that sets the frame sets expectations Etc so you tell them how long it will take tell them that you're going to tell them what the problems are why they need to solve them and then how you will solve them again to set expectations and the frame and then after this what you want to ask them you don't have to ask them verbatim I guess you could say

but like the thing to determine after you go through your presentation is do they believe what you Said will solve their problem and you are the person to solve it and you can ask this very bloodly or you could ask it with a little bit of finesse that is up to you I'm mostly a blood sales style person so I can kind of ask him like what do you think do you think this is the right thing and do you think I can do it how like and then if they say yes they say ask

how interested they are from 1 to 10 the same concept and it's just such a good question um same reason You do that is for here because if they don't close there you can kind of ask them a lot of the time they're going to say you know if they say 10 they're ready to start now and so you want that's how you want to like position ask like how interested are you in moving forward from 1 to 10 10 being I want to start like right after this call or when I know I don't

want to start this isn't for me at all it's just a just a amazing question to ask and Then like let's say they say um seven seven out of 10 the next logical question and it's very easy to ask them you ask them what you need to do to get them from seven in this cas to attend so then you what you want to do is you want to open a document screen sharing right there and this is what I do is figure out you know what they need CU a lot of the time they're

going to tell you and sometimes it's going to be stuff that you can tell them Sometimes it's going to be some stuff like you know they need to figure it out so you want to help them like write down what they need to do to figure it out and then you share this Google dock Google I'm just going to put just not spell it out there share this link with them after the call you can see when they view it you can see you can edit it Etc and then what you want to do in

this document because let's say there is seven out of 10 and you shared the steps To hopefully get them to 10 out of 10 pros and cons are very good here if you can just lay out the pros plus cons that has worked so well for me in the past because there's always going to be cons you might as well address them so they don't think you're stupid or trying to lie to them in this document make sure to precisely tell them what will happen in onboarding after they close an example of this so in

this one you can pay right In this document if you wanted to in that thing it'll tell them like once you pay you will automatically receive an email from Matt at conversion Pages subject line or the sender the subject line will say onboarding email in that email you'll receive four things one of them will be your slack invite one will be an onboarding form one will be an onboarding video and one will be a a cly link to book your onboarding call within 48 hours after you do the other Three that can really that paints

a very clear picture in their head that eases concerns gives them certainty if because people don't like uncertainty and doing this you if they doing this can really like help you close them in in and of itself because it just gives them so much certainty um it shows that you are kind of the expert so to speak and it looks like my camera froze so we'll see about that in the bottom right or bottom left there and oh looks Like it is back now so it just helps you go like get them to such a

better degree for certainty aspect and it really could help you help them close so very very important that in my view you you follow the sales process perfectly this is what I like to do this is how I've closed I would say anywhere between two and 3,000 people in my life like personally not including sales teams or companies because I used to do all the sales for myself for a Long long time and this is the process that I've refined over however long I've been doing it so that is the sales call so we've gone

over the sales call the let's go we gone over what to have on our funnel the website what to have off website the pre-call flow and now we've gone over the sales call the final part is the followup of course like they say the money is in the followup so there's three things that You want to do here automated follow-ups which is you want to do manual follow-ups and you want to do like things that are external so NE that have nothing to do with following up the automative follow-up should be like a zappier or

something to a post call Flow that follows up every once every three days the easiest way to do this is make these short answer one FAQ or objection very plain English in each and then show proof so two-part thing 90-day flow Which will have 30 emails in total and if they're not to going to buy after 90 days like we don't need to keep emailing them in this fashion we can just follow up manually or they're just not interested right so the two things I like to do with manual follow-ups are number one I follow

up myself once a week but I also have an appointment setter or someone else to also follow up with them once a week to invite them to my conversion mechanisms is what I refer Them to so I have someone also messaging them Matt is doing a webinar on Monday you know you want us you want us to add you to it or Matt or join Matt's group where he posts stuff every single day or join Matt's live workshop on Friday because these also give you another path to conversion and you want them to connect with

you and be learning from you and seeing you in as many places as you possibly can and the value in doing like having someone Else reach out whether it's an assistant or appointment center is it's not coming from you like obviously you're the one telling them to do it but it's not coming from you so it's less it's just like different in their mind in my opinion and then external things so external things these are things that have nothing to do with the followup whether automated or manual so you during this process keep posting content

especially on YouTube And especially with that shows client wins and successes they if they've talk to you they're on your website the algorithm is going to show them this stuff maybe you want to run reodar retargeting ads live Workshop retargeting ads Group retargeting ads for the same purpose of your appointment setter or your assistant trying to get them to other stuff more places more offers more reasons to connect with you equals more chances to Sell and then the final thing is you want to write your newsletter three to five times per week which is also

right here so different conversion mechanisms keep doing those those have nothing to do with following up but we need to keep doing them we need to try to get people on these things as much as we can because they'll be much more likely to convert so that is it this is what I considered to be the number one sales Process I'm sure tons of people would say their sales process is better but it's all about setting yourself up and asking the right questions so that you don't have to use any heavy sales tactics and you're

seen as an expert advisor more so than a sales rep it's very important because you're not going to be able to do all these calls yourself you're going to have to have a sales team that will never be as good as you just how the way it is most of these People probably won't be sharks or Killers so to speak and you need to have all this stuff set up for them so you have you set them up for success as much as possible so I hope that makes sense I'm going to be making a

lot of videos like this and I'll see you in the next one