let's talk all about tracking conversations with our leads on social media and tagging like a pro so that you can increase video engagement so this is so important because there's two types of marketing there's the like front end marketing and the back end or the behind-the-scenes marketing otherwise known as relationship building and i like to think of the behind the scenes marketing as the relationship building and the true secret to video success and i'm thinking about secret in like quotations right it's not a real secret like the best of the best this is what separates
them and why a lot of their videos are doing so well especially if you're new to building an audience right and so front end marketing is the stuff that everyone can see right so it is your posts it is your videos it is the way that you are engaging in comments but the behind the scenes stuff is the conversations that you are having with people that maybe not everyone is privy to either in your dms or on your email list or in the comment section but that behind the scenes stuff is the fuel for engagement
right people want to know you and build a relationship with you and so this again this behind the scenes marketing in the key to your success is to have authentic conversation with your audience so again i want you to think dms comment section conversations um and the most effective authentic conversation vehicles are either video or audio messages sent to your leads it is an absolute game changer for example anyone who comes into my facebook group is getting a video or a voice message where i personally will welcome them to the group ask about their biggest
goals and challenges and i do this for almost all of my social media platforms that i'm able to that you can have a conversation with um yeah on the platform so it is so important to be having those because when you do have those people start paying attention so it means that when you do go live or when you do post a video they're going to recognize you and be like oh i just had a conversation with this person let me check out their video especially if it's super um relevant to them also when you're
having conversations with people right like let's say you're having a dm conversation on facebook and then you go live on facebook facebook is going to show your content to people that you are talking to right you're communicating with that you have contact with versus people that like you know a couple years ago way back when you're in touch and other just on your friends list so it's important that you are making those authentic conversations so that your leads will recognize you they're more likely to to watch and participate in your videos but also those social
platforms will start showing those people your content when you're in contact with them okay um and then just to really drive this home also why i feel this behind the scenes marketing is so important is conversations are always always always the fastest path to cash and what that means is that when you get to know your audience members on a deeper level when you ask them about their goals and their challenges and you can give advice and show up with a service mindset meaning you show up and you're not just there to sell them into
the next thing but that you're there to give value first and to help them and that you feel that impact always comes before income and you show up in your conversations that way it's going to be much easier to move people along right versus those people who are on social media and just randomly dming asking you to buy your products and service randomly tagging and just coming across really spammy and scammy so i should just add conversations are always the fastest path to cash if they are authentic and valuable and from a service mindset okay
so one of the best ways to start to use these conversations you have in a strategic manner that lead to conversions is to make sure that you are tracking them so the best of the best they're not just dming randomly or having a lot of conversations they are keeping track of these conversations so what that means is they have a tracker like this and i'll link to this tracker below it's very very simple but we've just basically got the person's name social media platform goals any challenges they're going through notes that you made on the
conversation things you want to know and next steps right and it allows you to organize people into um groups right because you can sort so like for example let's say you are a personal trainer and um you have a bunch of people for their goals or weight loss right you can then search this and say pull up everyone who is looking for weight loss and then when you have a video about weight loss you can tag all those people in your comment section if you're you know if you're on facebook or instagram or any of
those things you can tag people that have let you know hey i would um you know like we just had this conversation about you know you being interested in this is one of your goals here's a video that i think might be helpful for you so it's important to have this tracker because like i said you can tag people based off of the conversations you're having so uh here's an example of me in one of my videos tagging every person who was interested in attending uh the training so you are tagging people in the comments
section of your videos based off this tracker right so people you had recent authentic conversations with either via dm or in the comment section or people who rsvp'd going or maybe to your event so all these people here rsvp feed going or maybe to my event so i'm saying hey tagging everybody who wanted to rsvp who wanted to attend this training if i was tagging people who we recently had a conversation i would say hey it was great chatting with you recently based off our conversation i thought this video might be of interest to you
so now you're not just tagging randomly that's the biggest thing what i am not saying is to just pick a lot of people and mass tag i can't tell you how many times i will have i'll uh you know wake up in the morning and i'll see my personal profile tagged and all these random videos of people selling their products and i don't even know who these people are immediately it's remove tag unfriend block on like my social media platforms and like no no uh no hate to these people at all like i respect your
hustle but you know using my profile as you know leverage is a way to make more sales without my permission like i don't feel is very authentic so i don't want those people in my ecosystem so again i respect the hustle i get it but not for me so it is important to make sure that you are tagging based off of um your your conversations that you have and whoever is getting going or maybe to your events awesome so i hope what you're taking away from this is that the behind the scenes marketing or relationship
building is the real secret to your video success the more authentic conversations you have that you're showing up with the service mindset providing value the better your videos are going to do because people are going to start to respect you pay attention to you and your content is going to get shown to those people that you're interacting with so i hope this is helpful any questions let me know and i'll see you next
