Hey listen have you thought about using Facebook agency ad accounts well in this video I'm going to explain why you should or should not use them today in 2024 we'll go over some of the pros the cons the benefits the downsides so you can make the best decision and if you are looking for trusted solid rable agency ad account providers make sure to join my free Discord Community where I list the three best ones that I've had experiences using and that I personally use in my own business for Facebook advertising so let's start with the
first pro okay the fact that you have a relatively direct relationship with Facebook well what do I mean by this you're able to generate you know more or less as many ad accounts as you would like on demand okay to an extent so what are Facebook agency ad accounts well to make it very simple imagine there was a agency a traditional advertising agency that is a large amount of spend on their business manager maybe 5 10 50 $20 million a month and they have a direct tier High tier relationship with meta at that point okay
so that means that they actually have someone that can talk to some not not someone from Facebook Chat support who just answers questions like chat gbt but an actual human that can do things okay doesn't mean you can whitelist your assets and you can run you know legal stuff or things that break policy on Facebook that's not what this means but but having that direct relationship will provide you with a lot of perks okay now when it comes to the stability of a Ad Agency ad accounts there is a huge difference between Facebook ad accounts
regular ones that you generate yourselves from maybe a business manager you make from your mom's Facebook or one that you already had versus the one that's coming from the agency ad account or the agency ad account provider okay and that's because the trust factor that comes with their business manager typically the truster that they're trust tier as we'll call it that they are at is going to provide the benefit of stability now it doesn't guarantee that ad accounts won't get disabled and to be honest as a whole I'm not really seeing many ad accounts get
disabled today in 2024 unless you're outright blatantly breaking Facebook ad policy okay that's that's just where we're at today now during 20120 late 2020 going into 2023 you would see ad accounts going down for absolutely no reason even agency ad accounts is just the difference was Regular Ad accounts were pretty much instab band if they were new uh existing Regular Ad accounts you could wake up one day after having spent thousands of dollars per day for months or years and having it disabled without even breaking policy whereas agency ad accounts just had a lower likelihood
of that happening but it was still possible just to be very clear on that but it reduced your risk of having that issue of an ad account going down with no real explanation or Reason okay so that was a huge plus just the having the ability to spend in scale is very valuable like my business depends on meta ads or Facebook ads okay and maybe if you're watching this yours does too so if there's a day where you're unable to spend money on ads that's going to have a direct impact on your ability to generate
revenue and profits right so that is a huge Park and also another thing is too the agency that you choose to work with that issues you the add account to your business manager is going to be able to give you the support if an ad account does get disabled now not all agencies can do this but a lot can they can submit the appeal for you and it has a higher likelihood of getting recovered from my experience but knock on wood thankfully right now that's we're not seeing ad accounts go down unless there's a blatant
policy violation even then there's no guarantee sometimes you can just get away with stuff right another huge perk too having that direct relationship with meta will make a difference in other little circumstances for example I had an ad account that was reactivated after a few days I forgot that I had a campaign active when it was re when it was initially disabled that we did not pause when it came became active again it spent probably 1,500 bucks I reached out to the agency they submitted a refund request within 24 hours I had a full refund
on that charge which was super cool like I you don't get that level support if you're working directly with Facebook in chat support okay and also the ability going back to another huge value proposition with agency ad accounts is that you are able to spend as relatively speaking as much as you want per day from day one of having the ad account right if you get issued a new ad account from an agency ad account provider it's going to show up in your business manager you can add your credit card typically or make a prepayment
if you want to do a credit right and then you're able to spend $1,000 a day $5,000 a day if you want pretty much out the gate okay whereas if you generate a new business manager or take a older business manager that hasn't been used and you generate the first ad account well guess what you're going to be stuck at 50 bucks a day until further notice sometimes that can take days of spending sometimes that can take weeks of spending there's really no consistent pattern it just seems like it's whenever Facebook wants to raise that
limit okay so those are some of the huge Pros support the ability to spend and scale and the ability to spend more or less as much as you want from day one now let's go over the downsides and why you may not want to use agency ad accounts or maybe you don't want to put a PRI the majority of your ad spend on them the first is going to be the obvious it comes with a fee this is either going to be a flat rate monthly fee for General usage or a percentage of AD spend
maybe 5% for example or some combination of both maybe a fixed monthly fee and then after you spend $50,000 then you have a percentage of every dollar after that that you owe a f on for usage okay and in my experience often this is worth it right I do spend a majority of my money on my regular ad accounts on one of my own BMS that I've worked to build up over the last two years I guess it's been and thankfully that business manager is able to generate uh new ad accounts pretty much every week
and also every ad account starts at typically at least $250 but usually $900 a day spend limits or more and to be honest I haven't really tested the limits recently with new ad accounts off my business manager but it's pretty cool because I can plug my card credit cards in and I can just launch and spend and scale and I don't really have to think about extra fees what I see in the ad account is actually what I'm being charged do I still use agency ad accounts absolutely I spend thousands of dollars per day across
several providers I personally use and I recommend in my school Community make sure you to join with the link below this video you haven't already and uh that is a like I said that is a huge downside to agency ad accounts is you have a fee but to be honest it's it's like an insurance policy it's something I'd rather pay or rather have the option to pay rather than uh be dead in the water and not able to advertise and being stuck spending 50 bucks today right so to me the fee is worth it the
second issue not so much of an issue today is not all agency out account providers are equal okay the main agency ad account provider HTT pool that everyone or majority of the providers out there were brokering their accounts out and then charging a fee of is no longer able to offer this so you're seeing individual agencies that have this option to generate the agency ad account and you're working typically directly with the agency instead of some kind of broker which is pretty cool to be honest because then you're going directly to the source and you
get better support and you don't have delays in getting new ad accounts and getting answers or something goes down and gets banned you can actually get help with it one more big downside with agency ad accounts is that in the past this is more common now it's not as common a lot of providers prior will require you to wire transfer a topup now there wasn't always let's say a risk of someone stealing your money although I know that has happened and people have not been refunded one ad account providers went on business but today you
can find all the ones I personally recommend in my school community and all the ones you will probably a lot of the ones you'll probably come into contact with today they allow you the ability to actually add a credit card to the ad account which is super cool because sure you get your points but also it's better for cash flow especially if you're in affiliate space where it's a delay on your cash flow you usually get paid after one to two weeks sometimes a little bit longer and the fact that you're able to add your
credit card in there and run up a balance on your American Express and not have to worry about prepaying it is a huge perk there were days where a majority of the providers will require you to wire 5K or 10K and then within a few hours or maybe the next day they would apply that credit of 5K or 10K to your ad account for you to use that's no longer the case but some providers do still require this I just recommend you don't work with them in general if that's the only option they give you
unless you don't care and you don't mind wiring fees in advance okay so those are my pros and cons when it comes to agency ad accounts and obviously as you've already guessed and I've already pointed out I'm a big fan of them I still use them a majority of my spend is not on agency ad accounts but that's because I've done the work and I've spent the money building up my own business manager which you're probably going to ask John how do I do that well the answer is simple it's going to take a lot
of time and you need to spend a lot of money that's really all there is to it I used to put out a lot of content around what to do if you get banned on Facebook thankfully I don't have to do that anymore Bans are far or less common I think we lost five ad accounts in the last 12 months which is super cool because we're spending usually minimum five but usually 10 upwards of $20,000 on a day-to-day basis so the fact that we're able to do that without really having issues is super cool and
yes having agency ad accounts as a part of that is very very important and it's something I recommend that you do for yourself if you're a serious Facebook Advertiser or you're looking to scale your business right away if you're only in a position where you're spending $50 a day well then don't do it it's just not really the time this is for people probably looking to spend a couple hundred bucks a day then it becomes something that makes tons of sense so if you haven't already joined my school Community it's free I answer all the
questions in there you have about Performance Marketing buying Facebook ads or spending money on meta as a whole okay and I give recommend ations into the best providers the ones I recommend and I've negotiated some exclusive deals for anyone coming from my community that is interested in working one of those agencies so hope that helps I know a lot of people don't put out information about agency addac account providers this is the the nuts and bolts of how this stuff works and why you should be using it today in 2024 also don't forget if you
haven't already and you got some value from this video I put out a lot a lot of content around Facebook advertising online Performance Marketing and affiliate marketing as a whole go ahead and subscribe if you haven't yet and leave a comment below this video or share and like if you got some value as well until next time I'll see you in my school community and on the next video
